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Teresa Sabankaya believes that today’s technology gives us endless ways to communicate, yet we are often left searching for words when faced with a declaration of love, the loss of someone dear, or the marking of a pivotal moment. For centuries, people have turned to the language of flowers to express their most heartfelt emotions. In Teresa’s new book, “Modern Floriography,” she honors this enduring tradition while inviting readers to discover fresh, creative forms of expression. Teresa recently joined our Slow Flowers Podcast LIVE series, held at the Northwest Flower & Garden Festival in Seattle where she spoke, taught, signed books, and met hundreds of fans. A longtime Slow Flowers member and pioneer of the slow flowers movement, Teresa shared generously with our live audience and with all of you today.

Today’s interview is the second in our series of four conversations filmed in February at the Northwest Flower & Garden Festival in Seattle, where Slow Flowers has long been involved producing floral education and programming.

I’m thrilled that Teresa Sabankaya brought her message of the language of flowers to this year’s festival, including at the Blooms & Bubbles workshop. Before we dive into the interview, here’s a bit more about Teresa:

Teresa’s floral career began in 1999 when she became a farmer-florist who designed flowers that she herself grew – a practice not widely known among consumers. She added retail floristry with Bonny Doon Garden Co. in Santa Cruz, California, in 2003.

One of the most innovative floral designers in the SF and Monterey Bay areas, Teresa has exhibited her floral art at museums and flower show, including Bouquets to Art at the De Young Museum in Golden Gate Park, the Monterey Museum of Art, and at Filoli Mansion and Gardens, where she teaches floral design regularly.

She was a speaker at our first Slow Flowers Summit in 2017 and is a past guest of the Slow Flowers Podcast. Her first book, The Posy Book, was published in 2019.

She was featured in Michael Pollen’s PBS documentary, The Botany of Desire and Amy Stewart profiled Teresa in her 2007 book, Flower Confidential. And so much more.

I know you’ll enjoy today’s wide-ranging conversation that begins with designing posy gardens and illustrating those gardens for her new book, and ends with my asking Teresa to reflect on the arc of her incredible career and journey through flowers.

Also, we have a giveaway copy of Modern Floriography, so if you’d like to add your name to the drawing, please comment here and share the meaning of your favorite flower. Or, comment on our IG account about this episode, @slowflowerssociety. We will draw the name of one lucky winner on Monday, March 9^th at midnight Pacific Time.

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Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

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Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

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Music credits:

Drone Pine; Gaena; Game Hens
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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In her new book, “The Regenerative Gardener’s Handbook: Essential Techniques for Growing a Garden that Leaves the Land Healthier Than You Found It,” farmer-florist, YouTube influencer, and educator Briana Selstad Bosch translates her practices at Blossom and Branch Farm into backyard and residential gardening ideas for readers who want to change their relationship with the soil and with nature. In addition to sharing ways that she has eliminated chemicals and plastic from her farming practices, Briana inspires readers to prioritize the health of their own ecosystems, no matter the size. She advocates for planting more native varieties and establishing a closed-loop garden that’s self-sustaining. This is a book for gardeners, for sure, but it will also give flower farmers and farmer-florists new ideas for having a regenerative mindset of their own.

Today’s interview is the first in a series of four conversations filmed in February at the Northwest Flower & Garden Festival in Seattle, where Slow Flowers has long been involved producing floral education and programming.

When Jeff Swenson, the flower festival’s general manager and seminar and judging manager LaManda Joy, offered me my own room for Slow Flowers gatherings during the five-day event, I realized it would be perfect for podcast recordings.

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But with so many people coming to the flower festival, why not invite them to join in? We created Slow Flowers Podcast LIVE, a four-day series featuring a daily interview with a Slow Flowers member and author who was at the festival to launch a new gardening or floral book. The addition of an audience was so positive and we invited people to ask questions of our guests after my interview.

Today’s guest is Briana Selstad Bosch, the founder of Blossom and Branch and a longtime Slow Flowers member. She is a past guest of this podcast – we recorded an interview in 2022 (Episode 570). Briana also participated as a presenter of last year’s Slow Flowers WORLDWIDE Summit, speaking on “Building a Sustainable Brand,” and she’s featured in our 2025 book, “The Flower Farmers.”

Blossom and Branch is a two-acre microfarm in Colorado that uses organic and regenerative processes to grow flowers, vegetables, and native plants that provide habitat for wildlife and pollinators. Briana teaches regenerative gardening workshops online and in person.

In eight chapters of “The Regenerative Gardener’s Handbook,” Briana outlines the key principles of having a regenerative gardening mindset, through which readers – gardeners and flower farmers alike – can reframe their perspective on how to garden alongside nature.

Order “The Regenerative Gardener’s Handbook”
Follow Blossom and Branch (and Briana Selstad Bosch) on YouTube and Instagram

In 2025, Briana offered two garden retreats to France and her retreats and workshops continue for 2026. These special, small-group garden retreats are designed for those who love gardens, travel, beauty, and meaningful connection. The Paris Garden Tour is already sold out, but here are two others to check out:

First, an on-farm retreat at Blossom and Branch Farm, April 15-18, 2026, which includes a 4-night, 3-day immersive stay at the farm, hands on learning, gardening, growing, and eating farm to table with fellow garden lovers! Learn more about the on-farm retreat here!

And that’s followed by A Garden in France is a 5-day retreat (September 5-10, 2026), which combines gardening and great local food. The retreat is hosted by Chateau de Freyssinet – a castle nestled in the quiet green hills of the Limousin – an undiscovered part of France. You can find links to both events in today’s show notes.

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Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

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Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

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Music credits:

Drone Pine; Gaena; Waterbourne
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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You’ve heard me discuss my past trips to Washington, D.C., to join a group of flower farmers on the annual “fly in” to reach out to policymakers on Capitol Hill and at agencies like the USDA. Some exciting things have taken place, including (for me), meeting one of my two senators, Senator Patty Murray.

I’ve also had the privilege to speak at briefings about cut flowers, including one at the launch of the Congressional Cut Flower Caucus, along with former Representative Lois Capps and Rep. Duncan Hunter.

So do those efforts really matter? Today’s guest, Kasey Cronquist, spends a lot of his energy at the vortex of this question and I know he would argue, YES, these efforts matter more than ever.

Kasey is the CEO of the California Cut Flower Commission, a position he’s held for nine years. He was in that position the first time I cold-called him back in 2010 for an organic flowers article I was reporting on for the Los Angeles Times. Since then, we’ve spent hours discussing the American grown flower landscape, both for my own articles and blog posts, but also for this podcast and Kasey’s own blog and writings.

When Kasey threw out the seed of an idea that a national effort to promote domestic and local flowers could take place, I was there. It was at a working group that met prior to the 2012 Association of Specialty Cut Flower Growers conference in Tacoma.

Over the following year, I participating with him and others to formulate the grassroots organization that became Certified American Grown. I remember spending an entire Sunday in 2013, sitting at Diane Szukovathy of Jello Mold Farm’s kitchen table, as we sketched out our vision for the language that would eventually be used to solicit involvement for the Certified program. The following year, in 2014, the program was launched and when the advisory council was formed, I was asked to join as the non-farmer consumer representative.

Suffice it to say that Kasey was the engine that drove this train to where it is today. Certified American Grown produces the Field to Vase Dinners, now in year three; it has supplied flowers for the past three “Dream Weddings” by The Knot; it has been instrumental in all advocacy efforts to see the past and current White House use American-grown flowers; and it has flowered the First Lady’s Luncheon with all American-grown flowers, among so many other projects.

In his role as administrator for the Certified American Grown program, Kasey led the recent “fly in” with the largest group of flower farmers to date. I missed the trip this year, but I’ve heard that some incredible strides were made with the Congressional Cut Flower Caucus and more, so I asked Kasey to share an update here.

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This week we welcome a new Sponsor to the Slow Flowers Podcast — Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Click here to learn more about Alaska peonies and listen to Episode 102.

Follow Arctic Alaska Peonies on Facebook

Find Arctic Alaska Peonies on Instagram

Catch Arctic Alaska Peonies’ tweets on Twitter

Next up, today’s engaging guest is Mike Anthony Mellano.

I met “Mike A,” as he’s often called, in 2012, when the California Cut Flower Commission invited me to speak to their board meeting about The 50 Mile Bouquet and my passion for connecting consumers with the source of their flowers.

We’ve since crossed paths at many industry gatherings and I’m so impressed with Mike’s commitment to flower farming. His approach is to blend old-world Italian family traditions with modern and commercial innovation to grow and provide millions of American Grown flowers to today’s floral marketplace. Click here to read the History of the Mellano Family of Flower Farmers.

This interview took place on the morning of April 13th, prior to the Field to Vase Dinner held at The Flower Fields in Carlsbad, California. For the 2nd year, Mike was the “farmer-host” for that must-attend event. Unlike last year, I planned ahead for the podcast and was able to corner him for an interview at Mellano & Co. earlier in the day.

Here is a bit more about Mike Anthony:

Michael Anthony Mellano, Ph.D. is Chairman of the Board and Vice President of Production for Mellano & Company, a third generation cut flower production and distribution operation in San Luis Rey, California.  He joined the family business in 1988 after graduating from UC Riverside.

He is a Past President for the San Diego County Farm Bureau and past chairman for the California Cut Flower Commission (CCFC).  He is currently a commissioner for the CCFC and chair of their Grower Research and Economic Development Committee.  He has been a long standing member of the USDA Floriculture Research Initiative Task Force, chairman and a Director of the Kee Kitayama Research Foundation and has served the last 8 years as the University of California representative to the national “Council for Agricultural Research, Extension & Teaching”.  Most recently Mike has accepted a board position with the American Floral Endowment.

Michael in the past also served as chairman for the California Ornamental Research Federation (CORF), was on the UC Davis Environmental Horticulture Department Advisory Committee and the grower representative to the USDA-Pacific Area Wide Program for Methyl Bromide Alternatives.

Michael received his B.S. in Plant Science and Ph.D. in Plant Pathology from the University of California Riverside under Dr. Donald Cooksey where he focused on the molecular genetics of bacterial pathogens and copper resistance. The San Diego County Farm Bureau named him Farmer of the Year in 2015.

Michael is married to Valerie Mellano, Ph.D. the current chair of the Plant Science Department at Cal Poly Pomona. Together they have four wonderful and exceptional kids and one grandchild.

I know you’ll learn a great deal from our conversation and appreciate the passion and commitment Mike devotes to his family’s business.

Find Mellano & Co. on Facebook

Follow Mellano & Co. on Instagram

The Slow Flowers Podcast has been downloaded more than 95,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Just two days ago, On May 1st, we announced the 2016 American Flowers Week campaign. If you thought it was fun to be involved in this social-media-campaign last year, get ready for a bigger, better celebration this year — June 28 through July 4th.

Last year was our first time to devote an entire week promoting American Grown flowers, farmers and floral designers. This year, we’ll have a huge flower bucket filled with fun — all for the cause that is near and dear to our hearts.

Four industry sponsors have signed on with their financial support, including Certified American Grown Flowers, Syndicate Sales, Longfield Gardens and Mayesh Wholesale.

As I said in the press announcement, “Consumers are more conscious than ever about the origins of the goods they purchase, especially when it comes to food — and flowers. It’s important to raise awareness for and celebrate American grown flowers, as well as flower farmers who grow a diverse selection of botanicals for the cut flower trade. At the same time, we salute floral designers whose ethos and intent inspires them to source domestically.”

Earlier this week, I shared details about the 2016 American Flowers Week campaign with more than 700 Slowflowers.com members, unveiling new graphics and a “50 States of American Flowers” contest. The contest encourages farmers and florists to post photographs of their red-white-and-blue bouquets along with the hash-tag americangrownflowers on social media platforms. Entrants will be included in a drawing for a number of prizes.

You’ll find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and the 2016 American Flowers Week logo and social media badges are available for growers and florists to use for their own marketing and promotion efforts.

Submissions to the “50 States of American Grown Flowers” contest will highlight local flowers from across the country. Slowflowers.com member farms and florists are invited to submit their designs to a gallery that we will share with the media during American Flowers Week. Our goal is to showcase the botanical and seasonal beauty from flower farms and designers in all 50 states.

Participate in the “50 States of American Grown Flowers” Contest here.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

Last weekend, more than 300 members of the Garden Writers Association attended the annual symposium in Pasadena. As the past president, I was there. Two people asked whether I could involve the California Cut Flower Commission in the conference and it worked out beautifully to combine those opportunities.

Vice President and Program Chair Kirk Brown asked me to lead a floral design workshop at the Table Topics session on Saturday afternoon. That’s where hundreds of attendees move through 30 tables, speed-dating-like to engage with various experts and explore subjects of interest to the horticulture, communications, and media professions.

Local Arrangements Chair Lydia Plunk asked me to procure California-grown flowers to adorn the banquet tables at the Media Awards Ceremony Monday. Both requests were doable, made even easier because of the help of these incredibly generous companies:

Syndicate Sales

Eufloria Roses

Kitayama Brothers Farms

Resendiz Brothers Protea Growers

Stargazer Barn

I loved sharing these California blooms as a tangible example of the Slow Flowers movement.

We brought to life the conversation about local, American grown flowers and engaged my fellow garden communicators (writers, photographers, bloggers and educators) by getting them up close and personal to these fresh, beautiful botanicals.

After the workshop, the flowers were used to adorn the banquet tables at the Media Awards Banquet, held at the Pasadena Convention Center this past Monday evening.

My Slow Flowers project won a Silver Award, so it was indeed fitting to have local flowers on the tables that night. As a bonus, one lucky guest at each table “won” a bouquet to take home.

These are some of the photos that showed up on social media, which gives the local, American-grown story a very long shelf life!

As a bonus, Stargazer Barn provided guests with a 15%-off coupon on a future order. If you missed it, feel free to use this one here:

 

 

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Earlier this month I spent several days at LynnVale Studios, the farm and art studio owned by Andrea and Lou Gagnon.

The couple graciously hosted the Washington, D.C., area Field to Vase Dinner in their Gainsville, Virginia, flower fields on September 3rd.

Not only was the event a spectacular floral and culinary celebration of local agriculture, it also gave me the chance to spend time observing Andrea’s incredible talents as a flower farmer and designer.

I’ve been wanting to interview Andrea for the past few years and somehow the moment never presented itself for us to record a face-to-face conversation for the Slow Flowers Podcast until now.

Let me tell you a bit more about Andrea:

Andrea Gagnon combines her professional design education with her expertise in floriculture to grow premium flowers and design unique arrangements that range from formal to fantastic. She holds a Bachelor of Architecture degree from Virginia Tech.

Andrea was the invited floral designer whose creations decorated the 2015 Congressional Wine Caucus Reception in Washington, D.C., held at the Library of Congress, where her exquisite floristry featured all American-grown flowers and foliage.

Andrea and Lou manage a thriving art and design studio, floral design studio and commercial cut flower garden surrounded by 100 acres of forest, pasture and crop land.

Founded in 2002, LynnVale is dedicated to the cultivation of creativity and the human spirit through alternative agriculture and fine art.

The heritage farm is nestled in the middle of an eighth generation family homestead in Northern Virginia. They share this on the LynnVale web site:

“We are committed to sustainable horticulture and ethical labor practices. We hire local high school students, university interns, stay at home parents and floral and garden enthusiasts. For events, we work with some of the best floral designers in the region. We thank you for supporting our effort to keep our farmland open and productive and for helping us cultivate a creative community.”

Each year, LynnVale grows more than 100 varieties of specialty cut flowers, foliages and herbs for sale at farmers markets and to fine florists across the D.C.- metro region.

In addition, with Andrea as the studio’s creative director, LynnVale provides flowers and arrangements, specializing in eco-friendly events and green weddings.

Our interview was recorded inside Andrea’s somewhat noisy delivery van, which happened to be filled with buckets of just-picked hydrangeas, dahlias, celosia and other amazing fresh, local and seasonal blooms.

I was in on the secret: those flowers were destined for a very special VIP event in our nation’s capitol – I can’t tell you who ultimately enjoyed them but I am definitely in awe of what Andrea pulled off to fulfill the last-minute request from her floral design client.

Thanks so much for joining me today. Please enjoy these photographs of the flowers at LynnVale, of Andrea’s gorgeous floral designs, and of the stunning Field to Vase Dinner held in the fields that she and Lou so lovingly farm.

Read my Q&A profile of Andrea on the American Grown Flowers’ blog.

Learn more about Andrea in this wonderful piece on Flirty Fleurs.

Follow LynnVale on Facebook

Follow LynnVale on Twitter

Follow LynnVale on Pinterest

Follow LynnVale on Instagram

Episodes of the Slow Flowers Podcast have been downloaded more than 66,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Last week, the Slow Flowers Challenge took place in Orlando, at the International Flower & Garden Show at Epcot. This was the third time I’ve been invited to present at Epcot since 2010 – and I was thrilled to return. If you love horti-tainment (and that’s what I call the combination of talented horticulture staff let loose on plants, Disney-style), you’ve got to visit this 10-week spring celebration of flowers and gardening, usually staged between March and May.

There are no fewer than 21 planted topiary characters throughout the park, from my personal favorites, Farmers Mickey & Minnie, to the hottest new offering: Anna and Elsa from the animated film “Frozen.”

Each morning for three days running I shared the story of “American Beauty: the Slow Flowers Movement,” featuring the successful renaissance of flower farming and creative floral design that’s inspired by local and domestic American-grown flowers. Each afternoon, audiences were able to see that same story brought to life with flowers and foliage. Here are some of those arrangements:

The big takeaway? People want to know more! They understand the importance of keeping things local – from saving farmland to the environment to jobs! I consider it a privilege to tell that story while playing with the flowers grown by people I respect and admire!

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There’s a new holiday on the horizon and you may not have heard about it.

It’s called Women’s Day and it takes place every year on March 8th.

As it turns out, this holiday has been observed since in the early 1900’s where it started in New York City.

Over the years, according to today’s guest, while the popularity of Women’s Day waned in the U.S., it flourished in Europe, especially in Eastern European nations. The traditional practice of giving flowers to celebrate all the women in one’s life has been widely adopted – yet not here in the U.S.

Now that’s changing. Lane DeVries of The Sun Valley Group, a cut flower farm based in Arcata, California, learned about Women’s Day from one of his staff members several years ago. He began researching it and discovered the U.S. roots of the holiday, as well as the universal appeal of flower-giving as a way to recognize, honor and show affection for mothers, sisters, daughters, friends and neighbors — any woman in our lives who we want to celebrate.

Why March 8th? That’s not certain, but perhaps it’s no coincidence that March is Women’s History Month. How fitting.

And as Lane tells us, March 8th is a perfect date to promote American grown flowers – because there is an abundant supply of them. Falling several weeks after Valentine’s Day and two months before Mother’s Day, in many parts of the country, there are flowers to harvest and deliver. I know here in Seattle, we are swimming in gorgeous spring bulb flowers.

So consider Women’s Day a bonus holiday that you might want to participate in – and scroll down to find links to resources that you can use to make the most of Women’s Day, in large and small ways.

Let me tell you a little more about Lane’s genius move to bring Women’s Day back into our floral consciousness:

A past chairman of the California Cut Flower Commission (CCFC), Lane and others in the U.S. floral industry began in 2010 to promote flower-giving and raise awareness around Women’s Day.

By 2014, the Society of American Florists honored Sun Valley with the “Floral Management Marketer of the Year” for its efforts to raise awareness and industry involvement in Women’s Day. The award has inspired the entire U.S. floral industry to support the holiday.

I always learn volumes when I have a chance to talk with Lane. He is an optimistic guy, not one to whine about the competition that America’s flower farms face. Rather, Lane looks for possibilities. And he LOVES growing flowers.

Check out Lane’s acceptance of the SAF Floral Management Marketer of the Year Award:

I love this point, which Lane points out in his acceptance speech: Half of the population is eligible to receive flowers on Women’s Day. The floral giving potential is far greater than Mother’s Day.

SAF has prepared a wide array of promotional material for its members’ use this Women’s Day.

It also will boost social media effort to reach new consumers, an effort supported by funds contributed to the SAF Fund for Nationwide Public Relations by Sun Valley Floral Group.

Upon winning Floral Management’s 2014 Marketer of the Year award for the company’s efforts to promote Women’s Day, DeVries returned the $5,000 cash prize back to SAF to use in its efforts to promote the holiday.

To help members drive sales for Women’s Day locally, SAF offers resources and advice, including ideas for sharing on Facebook, web sites, print ads, posts, tweets, fliers, press releases, radio scripts and more inspiration.

If you’re not sure where to start on promotional efforts, just follow SAF’s lead by sharing Women’s Day posts on its Facebook and Twitter sites.

Look for more Women’s Day Posts you can share at California Grown Flowers and American Grown Flowers Facebook sites. And the CAFlowers and AmericasFlowers Twitter sites.

And here’s a link to the Women’s Day promotional resources available from Sun Valley.

While you’ve been listening to today’s podcast, released on February 25th, I’ve been spending time in Washington, D.C., participating in the annual flower farmer “fly-in” to meet and share the American-Grown story with members of Congress and their staffs.

You may recall that I participated in this event one year ago and was invited to speak about Slow Flowers at the press conference announcing the Congressional Cut Flower Caucus. The exciting news is the caucus, under the leadership of Representatives Lois Capps and Duncan Hunter, has attracted new members from additional states where flowers are grown — and I’ll be sure to share an update with you next week.

Thank you for downloading and listening to the Slow Flowers Podcast! I’m encouraged to know more people are learning about the farmers and florists who keeping American-grown flowers flourishing. Listeners like you have downloaded this podcast more than 35,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

This week’s Slow Flowers Challenge features my entry into the Northwest Flower & Garden Show’s floral competition.

The NWFGS opened today and runs through February 15th at the Washington State Convention Center. Follow the links in the sidebar to the right and you’ll find details about “One Bouquet; Three Ways,” design presentations I’m giving on Friday 2/13 and Sunday 2/15. Please join me if you’re in the area! All seminars are free with show admission.

I titled my floral entry “Show Your Love With Local (Flowers),” which is fitting with the show’s theme of “Romance Blossoms.” I knew I wanted to display American-grown flowers in American-made vases, so I’ve spent the past several months thinking about how to best portray that idea. The end result is above.

The idea germinated when I gathered together all the American-made vases I wanted to use, both in my own collection and those I wanted to add. Mostly in the teal-aqua-lime green spectrum, I looked at them and thought: “Each is beautiful on its own, but together they will look like a jumble unless I figure out how to organize them.” And that’s when the idea of a curio cabinet came to mind.

Here’s my original sketch I sent to Andy Chapman of Stumpdust, a talented woodworker and artist who I persuaded to construct what I envisioned in my mind’s eye.

We met to figure out the dimensions, making sure the “nooks” would have enough negative space to accommodate my flowers, while being balanced proportionately.

Andy took some measurements and we agreed to a cupboard that was about 24-inches wide by about 30-inches tall, with 6-inch deep shelves. The bottom two spaces are 12-inches square; the center ones are 9-1/2-inches tall x 7 to 9 inches wide; the top row has 6-1/2-inch cubbies by the same width as those on the center row.

I really love how Andy staggered the uprights on the top and center rows to make the spaces more visually interesting.

He used scrap lumber and suggested I purchase a thin board at the home center that I could pre-paint before he attached to the back, like the back of a bookcase. That worked out swell and I chose a high-gloss turquoise hue called ‘Seafarer’ from Lowe’s. I think it looks great in contrast to the natural boards.

The paint color makes all the glazes and glass colors pop, and unifies the display. White flowers and just a small amount of foliage keeps everything fresh-looking. Plus, I suspected that there would be a lot of red and pink this week (there is!) and I wanted to show an alternative to the predictable Valentine’s week floral palette.

It all came together beautifully and after I picked up the finished piece from Andy last weekend, I had fun arranging and rearranging the vases for maximum impact.

And thanks to the amazing selection of white flowers from Washington, Oregon and California flower farms, I was able to showcase the diversity of American-grown floral options for Valentine’s Day.

Here is the Slowflowers.com flier I created, a takeaway for showgoers who might be interested in finding their own American-made vases or changing the way they purchase flowers – selecting domestic, local and seasonal options.

SHOW YOUR LOVE WITH LOCAL: AMERICAN-GROWN FLOWERS in AMERICAN-MADE VASES

Top Row, from Left:

• Little Shirley vases by Material Good / material-good.com (Seattle) with California sweet peas
• Aqua bud vase by Heath Ceramics / heathceramics.com (San Francisco) with California anemones and Dusty Miller foliage from my Seattle garden.
• ‘Imagine’ lime green votive by Glassy Baby / glassybaby.com (Seattle) with California-grown privet berries and cream spray roses (Green Valley Floral)

Middle Row, from Left:

• Teal glass Ball Jars (USA made) with California grown ‘Gerrondo’ gerberas and Daphne odora foliage from my Seattle garden.
• Vintage aqua flower-pot by McCoy Pottery (USA made) with California wax flowers and proteas.
• Aqua Madagascar bud vase by Bauer Pottery / bauerpottery.com (Los Angeles) with Washington hyacinths and flowering plum branches

Bottom Row, from Left:

• Blue/teal Bubble Vase by Vit Ceramics / vitceramics.com (Seattle) with Asiatic lilies from Oregon Flowers and Pieris japonica from my Seattle garden.
• Aqua recycled wine bottle vase by Wine Punts / winepunts.com (Colorado) with California variegated pittosporum foliage and parrot tulips from Alm Hill Gardens in Everson, Washington.

Flower Shadowbox designed by Debra Prinzing of Slowflowers.com and Custom fabricated by Andy Chapman of Stumpdust.com.