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In The Genius of Flowers, award-winning journalist and flower historian Jill Brooke reveals a truth that resonates: flowers are not passive, fragile objects. They don’t suffer in silence—they are master strategists, adapting, collaborating, and thriving through ice ages, climate shifts, and constant change. Blending science, history, and personal growth, this eye-opening book explores the meaning of flowers, the symbolism of flowers, and how nature’s intelligence can guide us toward resilience, happiness, and success.
Jill is an award-winning journalist, former CNN correspondent, and founder of Flower Power Daily, an online platform celebrating the beauty and meaning of flowers. A columnist for Florists’ Review magazine and recipient of the American Institute of Floral Designers’ Merit Award, she brings decades of storytelling experience to the world of flowers. Through her work, she explores the intersection of flowers, culture, wellness, and human connection. We recently recorded a conversation about The Genius of Flowers, as Jill introduces her new book to the Slow Flowers Community.

Jill Brooke describes herself as a flower historian. She is a gardener; she lives on a flower farm from the 1790s; and she documents the stories of flowers through the lens of a journalist. For every major news story or world event, Jill identifies the flower “angle,” the connection between the flower world and the rest of the universe.

In her introduction to “The Genius of Flowers,” she writes: “People often dismiss flowers because they fade. But that’s precisely their genius. Their beauty if fleeting by design – a reminder to pay attention now, not later. They bloom to teach presence, not permanence. If they lasted forever, we’d stop noticing.”

She concludes . . . “One should never mistake a flower’s softness for weakness. Flowers have their own way of knowing, one deeply attuned to the rhythms of the Earth, the turning of the seasons, and survival. The power of the flower has toppled empires, crowned monarchs, and mended hearts, and it has been history’s most impressive peacemaker – a task very much needed in these times.”

In my conversation with Jill, we discuss the many ways flowers can float into and intersect with our lives. Her book is a curation of chapters meant to inspire, and to offer ways to access the power of flowers in your own life.

Order The Genius of Flowers
Follow Jill Brooke on Instagram and Facebook

NEWS: Slow Flowers Summit 2017 — Meet our Speakers

We’re thrilled to announce our speaker lineup for the 2027 Slow Flowers Summit! In developing our program, we have invited inspiring  presenters for the 10^th annual conference, live and in-person, June 20-22, 2027 at Filoli Historic House and Garden in Woodside, California.

This is a reunion of sorts because we’re welcoming author and landscape designer Leslie Bennett, owner of Pine House Edible Gardens to the stage – she is also the founder of the Black Sanctuary Gardens project in Oakland and the Bay Area – and Leslie was a speaker at our first Slow Flowers Summit in 2017! In addition to sharing the story of Black Sanctuary Gardens and the ways you can incorporate your mission and values into your floral enterprise, Leslie will be joined in a second presentation by her team members as they speak about and demonstrate the idea of creating a “Landscape for Your Vase” – a topic that will appeal to gardeners, growers, and florists.

We’ve made a commitment to a Slow Flowers California celebration, and our speakers represent member flower farmers, farmer-florists and designers from the Golden State. Others include floral designers Melissa Olson of Penflora Designs, Nichole Skalski of California Sister Floral Design, Jennifer McClendon of JenniFlora, and Jacqueline Pham of Phamily Peony Gardens. We’ll also learn from expert dahlia grower and breeder Kristine Albrecht of Santa Cruz Dahlias, and farmer-florist and dried floral expert Hannah Muller of Full Belly Farm.

In addition, we’re planning a number of incredible immersive experiences to get your hands on locally-grown botanicals as you expand your design skills and creativity. Also, the horticulture and floral design team at Filoli will be involved as our guides and instructors as we engage with nature and its beauty throughout the grounds of this historic destination.

You can read all about our speakers at slowflowerssummit.com, and keep an eye out for more details when we open Early Bird ticket sales on November 1^st. I can’t wait for you to join the celebration.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Cast in Wicker
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

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Jennifer Jewell’s long-running public radio show “Cultivating Place“ asks: “Is cultivating place well the ability to feed your family better? Is it the ability to have a say in how our climate and our environment is cared for, starting right in our own backyards? Is it, in part, the tending to your household or community economy in a healthy and sane manner? Is it carrying the culture of your ancestors forward into the future or perhaps even rewriting the culture as you found it into the one you would like to tend and grow?”
She continues, “Cultivating your place might even just be a matter of putting beautiful flowers on your bedside table every week you can, or having the gift of a public park or greenspace near enough that you can walk there, sit in the sun, or greet the trees and other neighbors there…”
Jennifer is a Slow Flowers member who has joined us in advocating and supporting for domestic floral agriculture, local and seasonal flower growing and sourcing, and sustainable floral design practices that honor the land, the people connected to that land, and their communities. Today, she joins me to share news of the first, live, Cultivating Place symposium, taking place in South Bend, Indiana, later this month. It is called “The Power of Gardeners,” which is also the title of the new, 10-part Cultivating Place documentary series set to debut on PBS nationwide next spring. I’m delighted to catch up with Jennifer and you’re invited to listen in!

I’m thrilled to welcome Jennifer Jewell as a return guest to the Slow Flowers Podcast, as she updates us about all that’s happening in the Cultivating Place community.

Jennifer is the founder and host of Cultivating Place, a national award-winning weekly public radio program and podcast that debuted in 2016. The show evolved from Jennifer’s first public radio program, “In A North State Garden,” which aired on North State Public Radio in Northern California from 2008 to 2015. Her current one-hour, interview-based program, “Cultivating Place: Conversations on Natural History and the Human Impulse to Garden,” is co-produced by North State Public Radio and focuses on the culture of gardening around the world. Cultivating Place is syndicated on NPR affiliate radio stations across California and in Ohio and available as individual episodes to public radio stations on Public Radio Exchange (PRX).

The Power of Gardeners speaker lineup:

Over the years, a passionate community has formed around Cultivating Place, and later this month, hosts, listeners, and friends, will gather for their first in-person symposium, called “The Power of Gardeners” The Symposium includes a full day of lectures and panels on Friday, September 25. In addition to the show’s co-hosts Abra Lee and Ben Futa, Jennifer will be joined by Wambui Ippolito and Chris Fehlhaber to round out the speaker lineup. The gathering will also include a panel on the creation of The Power of Gardeners documentary series, with filmmaker and director Myriam Nicodemus.

The Power of Gardeners will continue on Saturday, September 26^th, with a guided tour led by Ben Futa, as participants will visit his South Bend floriculture and horticulture enterprises, including the gardening boutique called Botany & Co. and the Lot Next Door Nursery. Later, guests will visit and hear more about the background and future of gardens and green spaces contributing to the reconnection of people, plants, pollinators, and purpose of place in South Bend. Ben is a new member of Slow Flowers, as he is now a cut flower farmer who grows on satellite land near Botany & Co. We’ll learn more from him in a future episode of the Slow Flowers Podcast, I promise.

Let’s jump right in and welcome Jennifer Jewell to the Slow Flowers Podcast. Together we will explore what she means by the phrase “cultivating place,” and how we all should embody the word “Gardener, with a capital G.” A program note: The first 3 minutes of today’s episode includes a trailer for “The Power of Gardeners;” it’s a sneak peek into the new PBS documentary series set to debut next April. This will be followed by my extended interview with Jennifer.

There is still time to register at the Early Bird rate of $140 to attend The Power of Gardeners – the discount continues through September 15^th. Follow the link in our show notes for more details. As I mentioned to Jennifer, this is an incredibly affordable event, so if you’re in the region and you can make the trip to South Bend, I encourage you to do so.

In South Bend, you‘ll learn lessons from people tending plants in their places, despite many odds, and in doing so growing everything better: the ecology of interdependent gardens, the look and feel of the city, the economic and cultural integrity and vibrancy of their communities, and the future history of these people and this place.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

And thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Heartland Flyer
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

If the garden is your muse, or your source of peace and mental wellness, you’ll want to join me today on a restorative and inspiring visit to FloraWood, where Jen Wilcoxon’s delightful home garden and design studio serve as the basis for her creative, plant- and flora-based business. Jen founded FloraWood in 2019 to share her love of all things green with others via custom floral and botanical designs. She sources most of her plants and flowers from local Oregon growers and uses some of the varieties that flourish right outside her studio. Jen’s original vision for FloraWood was to bring people together in beautiful spaces and share the joy of creating. She taught around Portland while also offering container design services. Soon, clients requested cut flower bouquets for special occasions too, which led to FloraWood’s focus on bespoke, garden-style arrangements for any occasion! Jen recently welcomed me into her charming garden studio where she designed a signature compote arrangement featuring locally-grown blooms. I know you’ll enjoy this episode as much as I enjoyed my visit!

When Jen Wilcoxon built her design studio, she set her intention for FloraWood and wrote it on the foundation: Growth, Beauty, Abundance, Creativity, Community, Friends, Joy.

FloraWood is the manifestation all of these attributes, a deep reflection of Jen’s personal mission to live among and share the beauty of flowers.

In the process of creating and building her client base, she has learned much about herself and her values. As she writes: “FloraWood has allowed me to slow down and really pay attention to the rhythm of nature and the plants and flowers of each season. I feel reconnected with nature’s beauty anew each season and enjoy the creative process of designing bespoke floral and botanical arrangements for my clients. By building FloraWood, I feel as though I created the perfect job for myself.” All of this started in 2019, after having a career in marketing and taking a hiatus from the corporate world to raise two daughters and volunteer in her community.

FloraWood began as a garden container design business, but by 2023, after juggling both floral design services and gardening services for a few years, Jen transitioned to floral design only. Her plate is very full, with year-round floral subscription services, event design, and workshops.

Thanks so much for joining me today.

Find and follow Jen at FloraWood’s social places on Instagram and Facebook

Upcoming fall workshops in her beautiful Portland studio.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

And thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Margot Zunni
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Bloomz Flower Farm is a 25-acre farm and design studio in Zillah, Washington, with gorgeous views of Mt. Adams, surrounded by beautiful farmland in all directions, including wheat and alfalfa production. Here, owner Sara Groeneweg has infused flower farming into all aspects of her life and business. After earning an agriculture education degree at Washington State University in 2000, Sara taught high school agriculture for eight years before starting her family. Now, in addition to raising two teenage sons, she teaches middle school science – one full-time job – while also growing more than 50 varieties of flowers at Bloomz Flower Farm for weddings, events, flower subscriptions, and market bouquets – her other full-time job. A natural teacher, Sara acknowledges that she is a crazy for flowers and loves sharing their beauty with others.

Sara Groeneweg grew up in a family of gardeners and growers in western Washington. When she was young, showing livestock at the local fair, Sara noticed the 4H and Future Farmers of America kids with their teachers. They looked like they were having so much fun that she decided: “That’s what I want to do when I grow up!”

The experience led her into agricultural education where she studied at Washington State University and me her future husband, Leroy, a horticulture major. They married and settled in the Yakima Valley in eastern Washington, close to where Leroy grew up. Now with two teenage sons, life is very full. And like most competent women, Sara is a doer. She currently teaches science full-time at the local middle school in Wapato, while also operating Bloomz Flower Farm. As a farmer-florist, Sara loves designing weddings and of course, she grows everything for her events. The crops at Bloomz are arranged in beds and borders that beautify the landscape, which also has integrated structures like arbors and trellises – and an attractive and productive wood-framed greenhouse. In recent years, more of a farm vibe has crept onto the family property, with rows of dahlias and annuals occupying one huge zone.

I first met Sara when she attended the 2023 Slow Flowers Summit in Bellevue, Washington, arriving with buckets of her own stems to share for our floral design takeover there. When I scheduled a trip to the Yakima Valley a few weeks ago, I invited myself for a visit and tour. Plus, we recorded a wonderful conversation about Sara’s floral journey. I know you’ll enjoy seeing what she grows in her gorgeous garden, including the dahlias at their peak. Let’s jump right in and get started!

Find and follow Bloomz Flower Farm on Instagram and Facebook.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

And thank you to Longfield Gardens, which provides home gardeners with high-quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Telnik Sparkle
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

In her new book, Floramama, flower farmer Chloé Roy combines ecological growing practices, proven business strategies, and the artistry of floral design into a visually rich guide to small-scale floriculture. This Quebec-based farmer-florist originally published Floramama in her native French language in 2023, and now, New Society Publishers has translated it into English for the rest of us to savor and absorb. Chloé is a biointensive ecological flower grower and flower farming educator. She learned market gardening from expert vegetable growers and then leveraged her skills and knowledge to turn Floramama Farm’s 1.5 acres into a thriving, six-figure flower business. We’re thrilled that the Slow Flowers Movement is featured in the book’s opening pages, where Chloé writes: “I discovered the Slow Flowers movement, inspired by the Slow Food Movement. American author Debra Prinzing published her 2014 book Slow Flowers (and) her work helped create a wonderful flower-growing community in the United States and eventually around the world.” It’s the Slow Flowers journey that connected me with Chloé and her work, and you’ll love our conversation today, which includes a deep dive into Floramama, the book.

In the lead up to Canadian Flowers Week, taking place August 17-23, we scheduled today’s episode to shine a light on one of Canada’s inspiring floral stories. Chloé Roy is a successful ecological flower grower, flower farming instructor, and founder of the ground-breaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her skills in human-scale agriculture to floriculture. Chloé launched Floramama, Quebec’s first biointensive flower farm, in 2014.

Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers’ markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama’s 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.

Also, check out Canadian Flowers Week’s website and Instagram to learn how you can support and celebrate this wonderful floral holiday, which Slow Flowers inspired and helped to launch. The campaign acknowledges that many of the flowers that are sold in Canada are imported and aspires to increase the percentage of local flowers used by floral designers and purchased by Canadian consumers. By raising awareness of flower seasonality in Canada and connecting with growers, both the industry and consumers can start to make locally conscious purchase decisions without having to sacrifice quality and uniqueness. 
Learn more at canadianflowersweek.ca.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

And thank you to Longfield Gardens, which provides home gardeners with high-quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Stencils
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

In 2019, Corinne Bryson founded Flora Good Times, a retail plant and flower shop and design studio in Beacon, New York. Located on Beacon’s beautiful Main Street, in a lush, plant-filled jewel box of a space, Flora Good Times specializes in unusual houseplants and unconventional flower arrangements. Corinne has cared for and loved thousands of houseplants throughout her life, and has no plans to stop loving more. Proudly woman-owned, with a team of women creatives, Flora Good Times contributes a portion of its sales to fighting for justice in food and farming systems, human rights initiatives, and local community building. As Corinne says, “We believe in science and equity. We believe that plants aren’t decor, they’re a relationship. Education is the most important thing, and online advice is endless. We want to help customers weed through it all to know what really matters, so that they and their plant friends can take a deep breath and enjoy each other.”
Recently featured in the Summer 2026 issue of Slow Flowers Journal, Corinne enthusiastically said “yes,” when I told her I would be in the NYC area in late July and hoped to visit Flora Good Times in person. Located about 75 minutes by train north of Grand Central Station, Beacon is a charming town, with a vibrant downtown area. Join me on a tour of the flower and plant shop there, followed by a sit-down conversation with Corinne, filmed in the production studio located nearby.

Flora Good Times was built with a focus on supporting local in every way possible. The shop and studio source flowers locally from farms in all directions – including the Hudson Valley, northern New Jersey, and members of the nearby Connecticut Flower Collective. The products on Flora Good Times shelves come from local and national makers for everything from pottery offerings to home goods, paper, gifts, and accessories. This is a small business that walks the talk, believing that a rising tide lifts all ships. And by looking to individual small farms and makers, all rise.

As I mentioned in the intro, I spend a delightful day visiting Beacon. Ostensibly, we were in NYC to attend the USA Track and Field Championships in Manhattan, my husband Bruce’s passion, and of course, to see our two sons who live and work there. But I snuck away one morning, taking the Metro North train on a beautiful route along the Hudson River. I wish I had more time to visit other Slow Flowers members in the area, but that will have to take place on my next trip. Focusing on the story of Corinne and Flora Good Times allowed me to film a video tour of her plant and flower shop, and to sit down for an informative conversation about what gives her joy – and her inspiring story.

As a post-script to today’s episode, I dug into “The Flora Dispatch,” the blog on Flora Good Times’ website, where I learned this:

• In 2025, the shop and studio purchased Over 82,270 stems of flowers from local farmers across the Hudson Valley, New Jersey, and Connecticut.
• The off season was supplemented with over 54,470 stems from select importers, always chosen with care, to support
• 30 full-Service, A-La-Carte and Pickup weddings for couples who came from near and far to celebrate in the beautiful Hudson Valley.
• In addition to serving wedding ceremonies, Flora Good Times made 1,532 bouquets, 1,231 arrangements, tended to 3,475 specialty plants, and completed 613 deliveries.
• They did it all: From everyday gestures to corporate retreats to once-in-a-lifetime moments, it meant filling the Lower Hudson Valley with natural beauty through flowers and plants.
• Behind all the pretty stuff, the team at FGT we spent approximately 1 million hours (Rounding Down) cleaning buckets, candles, and processing stems.
• They lost 40 pairs of clippers — but Corinne admits, those might be in her car.
• The post concludes with this summary: “What we learned was immeasurable.

“None of this happens alone. We are endlessly grateful to the farmers who grow with integrity and care, the vendors and collaborators who show up ready to make something beautiful, and our customers who trust us with meaningful moments in their lives. To our floral artists and shop team: your talent, patience, creativity, and calm under pressure are the backbone of this business. We see you, and we’re so thankful for you.”

“Most of all, thank you to our community. To our local customers, our fellow small businesses, and the couples and planners who choose to work with us for their wedding day. Six years in, we still feel surprised by our good fortune. We’re crazy proud of the work we do, ridiculously grateful for the support we receive, and so excited to keep growing, one season at a time.”

I’m so grateful for Corinne’s leadership in the Slow Flowers community and I hope you draw ideas and inspiration from her story!

Find and follow Flora Good Times on Instagram and Facebook

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Charles Little and Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. On August 25th, spend the day touring Charles Little & Company in Eugene, Oregon, as part of the ASCFG regional gathering. Learn how the farm operates seasonally with an emphasis on field grown crops for national sales and visit the farm stand and U-Pick fields that connect the farm to its community. Interact with Charles Little and Bethany Little to learn and be inspired. Lunch is included. Ticket details are at ascfg.org.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Light on the Jetty
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Labellum Flowers is a contemporary flower boutique in Bozeman, Montana, by the way of New York, Paris and Los Angeles. Founder Remy Greco-Brault describes Labellum’s style as hip, modern and organic. She writes: “We love mixing natural elements and incorporating rich textures into our work. With artistry and imagination, each arrangement tells a story and is as unique as our clients. We are inspired by the ever-changing seasons with all of their natural textures.” Celebrating its 15^th birthday this year, Labellum Flowers works with gardeners and farmers in the region – especially during the warmer months in Montana — to combine as many vibrant local flowers as possible into their designs. In her own urban micro farm, Remy grows many flowers, foliages and textural elements to supply her shop and studio. Whenever possible, she loves to forage respectfully and ethically. Today’s episode features a floral design demonstration by Remy, using 85% Montana-grown botanicals. If you want to learn about Remy’s design, sourcing and pricing philosophy, check out the video interview where she challenges me to guess the retail price of a long, low centerpiece for a summer dinner party!

Recently, I had a fun conversation with today’s guest, Remy Brault of Labellum Flowers in Bozeman, Montana. We reminisced about the beautiful Yellowstone Club wedding she designed that we published in Slow Flowers Journal’s wedding issue a few years ago, a ceremony for a couple who wanted the majority of their flowers to be as local as possible. It was a stunning event, and spontaneously, I asked Remy if she would be up for designing on camera for the Slow Flowers Show.

Since she was creating long, low table arrangements for an upcoming dinner party for 40, Remy offered to show how one of the pieces comes together while we chatted. That’s what you’ll be treated to today. We start out with a re-introduction to Remy and Labellum Flowers. She is a return guest to the Slow Flowers Podcast, where she joined me in 2020, before we added the video component.

The design demonstration features ingredients from Jamie Rogers, a longtime Slow Flowers member and past guest of this podcast. Jamie is also featured, along with his former partner at Killing Frost Farm, Carly Jenkins, in The Flower Farmers book – out last year. In her table arrangement, Remy includes some of Jamie’s gorgeous dahlias and other stems, along with goodies from her own garden.

Join me in guessing the budget for this arrangement and you’ll be as surprised as I was. I know you’ll love this mid-summer treat, an inspiring and visually beautiful conversation!

FOLLOW: Find Labellum Flowers on Instagram and Facebook

LISTEN: Past Slow Flowers Podcast Episodes featuring Remy Greco-Brault, Labellum Flowers

June 24, 2020, Episode 459 Modern Montana with Remy Brault of Labellum, a retail flower shop in Bozeman, Montana

December 23, 2020, Episode 485: Slow Flowers’ Holiday Music Special with floral designer-musician Remy Brault of Labellum Flowers and Nest of Seven

READ: PDF of the story that features Labellum Flowers’ Yellowstone Club wedding.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

And thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music:
Drone Pine; Gaena; Dream Caper
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

In the runup to our American Flowers Week’s annual Botanical Couture collection, I’m welcoming Caitlin Mathes to the Slow Flowers Podcast. A longtime Slow Flowers Member based in New York’s Finger Lakes Region, Caitlin has been cultivating the Tagetes species, also known as the marigold, since 2019. Her passion led to establishing The Marigold Gardens as a singular flower farm, specializing in more than 40 marigold varieties. When planning this year’s American Flowers Week floral fashions, we asked Caitlin if she would like to create a marigold garment – and she joined in the fun, growing, designing, fabricating, and modeling her playful look. Join me as we learn more about Caitlin’s floral enterprise, her love affair with marigolds, and her charming, Medieval-inspired garment fashioned with a multitude of colorful and uniquely-formed varieties. You, too, will fall in love with marigolds because Caitlin’s passion is contagious!

American Flowers Week was founded by Slow Flowers in 2015 as the original domestic flower promotion campaign. Each year, from June 28-through July 4, Slow Flowers members and flower lovers everywhere are invited to showcase their flowers. Some folks post their blooms across social media as red-white-and-blue creations; others use the American Flowers Week bouquet labels to adorn market wraps or to decorate take-home arrangements from events and workshops. But since 2016, the centerpiece of American Flowers Week has been the botanical couture runway, floral fashions grown, designed, and produced by flower farmers, farmer-florists, and floral designers, as well as creative fashionistas who just love the idea of dressing a model in blooms.

This year, we have four distinct looks to share in our celebration, and today, we kick things off with a magical marigold design from Caitlin Mathes, owner of The Marigold Gardens.

The Marigold Gardens is an emerging flower farm with only one crop . . . MARIGOLDS! As Caitlin puts it: “The marigold has given me so much joy and inspiration that I felt the need to become a grower, steward, advocate, and cheerleader for this wonderful flower. It is high time marigolds had their praises sung and I look forward to growing The Marigold Gardens into a beautiful destination for all things marigold.”
She calls herself a marigold monger, which is just one role this maker, performer, librarian, and agrarian represents. It was so much fun speaking with Caitlin about her marigold passion, one that inspires her to create and share in all types of ways. Let’s welcome Caitlin to the Slow Flowers Podcast and get ready for a deep dive into the world of marigolds.

Download free social media badges
Flower-farming prints by Amy Rice
Caitlin Mathes’ Marigold Look

And head’s up, today’s episode is the first a three-part series, so join us on June 24th to learn from botanical artist and educator Françoise Weeks; followed by a conversation on July 1^st with Alanna Messner-Scholl of Waverly Flower Co., as both will discuss their American Flowers week floral fashions. I can’t wait to share those wonderful conversations – and you’ll be inspired!

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Talens Bal
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

The cover story of Slow Flowers Journal’s spring issue – published in early May — features an editorial-style photoshoot of a wedding at the top of Catamount Mountain in New York’s Berkshires. The florals for this beautiful production were designed by Rebekah Mindel of Meadow Wilds, today’s guest – and if you haven’t seen or read my story yet, I’d love to share it with you to it today – and introduce the creative farmer-florist who brought a botanical sensibility to her collaboration with planner Lisa Jaroscak Chin of Elegante Weddings and Events. I introduced the story as follows: As a wedding designer who grows many of her own botanicals and also sources from local farms, Rebekah Mindel’s floral vision reflects the couple’s aesthetic, while capturing the character of the ceremony’s place, venue, and natural setting. Her manifesto appears on Meadow Wilds’ website and includes this statement: “The Meadow Wilds process is collaborative and visionary. We design with an artist’s eye, pulling inspiration from the natural world, sensory experiences, all of earth’s fine details, and of course, love.” Join me in a conversation with Rebekah to learn about how the connection between place and design informs her studio.

Designing the florals for an editorial-styled photoshoot that portrays a spring wedding presented Rebekah Mindel of Meadow Wilds a chance to work creatively in a unique place, full of elemental power. As she told me: “The ceremony’s stunning location was literally on top of a mountain. Windblown textures and the expansive feeling of grand vistas became central aspects of the floral design.” The collaboration with planner Lisa Jaroscak Chin, Columbia Tent Rentals and photographer Molly McCauley was a rare opportunity for Rebekah to realize her vision with rare creative freedom.

• Vendor Credits:
• Planning: @_eleganteweddingsandevents
• Venue: @catamountevents @catamountmtnresort
• Photography: @mollymccauley_photo
• Videography: @magicflutephotovideo
• Rentals: @columbiatentrentals
• Florals: @meadowwilds
• Stationery: @hudsonvalleyletterpress
• Dress Boutique: @mira_couture
• Dresses: @marchesabridal 
• Tuxedo: @galxndrstyle
• Hair and Make Up: @bridalbyalexandria 
• Stylist: @francesca_stylist.to.the.bride
• Cake: @cakesbyashleeo
• Shoes: @jimmychoo
• Talent: @olviyaaaaa @_thomasmichael

For the floral aesthetic, Rebekah drew from ornamental shrubs on her farm to create structure, volume, and texture in several stately urns and ground arrangements. Flowering bulbs and perennials from her fields, and from fellow Hudson Valley growers added to the floral recipe. A wide variety of branches, including ninebark and viburnum, created the necessary scale, while an ephemeral, earthy spectrum of apricot, mauve, plum, and chartreuse greens added detail and interest. Allium, foxglove, lupine, tulips, peonies, columbine, and other local blooms play against baptisia foliage, while cultivated and wild-foraged ingredients reflect the beauty of place and time.

“I think the fact that I’m a grower allows me to bring more of an organic quality to this project,” Rebekah explains. I wanted to share it with our listeners and readers – and I especially wanted to introduce Rebekah’s floral aesthetic and her collaboration with other creatives to produce a wedding photo shoot that benefitted each. Click below for the Spring 2026 issue of Slow Flowers Journal and read the story about Rebekah’s project, along with an inspiring collection of real weddings that celebrate local flowers from our Slow Flowers members.

In our conversation, you’ll also learn about Rebekah’s journey to flowers and together we remember an important mentor of hers, Melissa Glorieux of Aster B. Flowers. I’ve also added a link to the June 2016 Podcast Episode 252 – “Bouquets Grown in Massachusetts with Melissa Glorieux of Aster B. Flowers” – which introduces Melissa and her pioneering work in the Slow Flowers movement.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Gaena; Color Country
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com