Debra Prinzing

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Archive for the ‘American Grown’ Category

Episode 786: Chelsea Willis, farmer-florist and owner of Sweet Delilah Farm

Wednesday, September 16th, 2026

Flower farming is a magical and very personal experience for Chelsea Willis, owner of Sweet Delilah Farm. With a background in psychology and a passion for human relationships, she believes that flower work is heart work. Connecting to the land as both a grower and a designer allows Chelsea to make meaningful ties to her community. Her farm is located on Sauvie Island, an agricultural-rich destination located just minutes north of Portland, Oregon. Since planting her first flower seed in 2016, Chelsea has endeavored to make locally grown flowers accessible to everyone. She has developed Sweet Delilah Farm into a flower hub that combines her love for growing with respect for working on the land and its healing properties. The farm brings community members and healers together with the wonder of flowers through events, workshops, and you-pick experiences. Chelsea recently welcomed me to her property for a tour of the fields and high tunnels at the peak of the season, followed by our sit-down conversation as she celebrates the 10th anniversary of Sweet Delilah Farm.

Chelsea Willis of Sweet Delilah Farm
With her dahlias! Chelsea Willis of Sweet Delilah Farm

I’ve been trying to schedule a visit to Sweet Delilah Farm for a few years. There’s literally no excuse because the location is less than a 3-hour drive south of where I live in south Seattle. Thankfully, last month, I was able to sync up with Chelsea’s schedule and plan a visit. We have met in the past – I’ve interviewed her a few times for Slow Flowers content – and she attended the 2023 Slow Flowers Summit when it was here in the Seattle area. But spending time on a person’s farm, seeing how they have created a floral enterprise that reflects their aesthetic and values – nothing beats it.

Chelsea Willis
Chelsea Willis

Coming from a background in somatic psychotherapy, trauma studies, and social work, Chelsea believes in their power as tools to healing. One moment of beauty in someone’s day can be can be crucial – and that’s where the flowers never cease to do their job, she says. In just one decade, Sweet Delilah Farm has put down roots, enriched the land, and fed both Chelsea’s spirit and those of her customers, including a select group of couples who choose the farm as their microwedding destination.

In the studio with Chelsea Willis
In the studio with Chelsea Willis

You’ll love our tour and I know you’ll be enchanted by Chelsea’s newest endeavor, breeding dahlias. She shared several very special selections for future introduction and you’ll be wowed.

Sweet Delilah Farm on Portland's Sauvie Island
Sweet Delilah Farm on Portland’s Sauvie Island

You’ll also find links to Sweet Deliah Farm’s social places:
Instagram and Facebook

Newsletter signup.

In the flower fields with Chelsea
In the flower fields with Chelsea

Read more about Chelsea in our Slow Flowers article on You Pick flower farming, featured in Johnny’s JSS Advantage Newsletter.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

And thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com


New Podcast banner

The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Come On Over
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 785: “Cultivating Place’s” Jennifer Jewell on the Power of Gardeners

Wednesday, September 9th, 2026

Jennifer Jewell’s long-running public radio show “Cultivating Place“ asks: “Is cultivating place well the ability to feed your family better? Is it the ability to have a say in how our climate and our environment is cared for, starting right in our own backyards? Is it, in part, the tending to your household or community economy in a healthy and sane manner? Is it carrying the culture of your ancestors forward into the future or perhaps even rewriting the culture as you found it into the one you would like to tend and grow?”
She continues, “Cultivating
your place might even just be a matter of putting beautiful flowers on your bedside table every week you can, or having the gift of a public park or greenspace near enough that you can walk there, sit in the sun, or greet the trees and other neighbors there…”
Jennifer is a Slow Flowers member who has joined us in advocating and supporting for domestic floral agriculture, local and seasonal flower growing and sourcing, and sustainable floral design practices that honor the land, the people connected to that land, and their communities. Today, she joins me to share news of the first, live, Cultivating Place symposium, taking place in South Bend, Indiana, later this month. It is called “The Power of Gardeners,” which is also the title of the new, 10-part Cultivating Place documentary series set to debut on PBS nationwide next spring. I’m delighted to catch up with Jennifer and you’re invited to listen in!

Jennifer Jewell, host of Cultivating Place

I’m thrilled to welcome Jennifer Jewell as a return guest to the Slow Flowers Podcast, as she updates us about all that’s happening in the Cultivating Place community.

Cultivating Place logo

Jennifer is the founder and host of Cultivating Place, a national award-winning weekly public radio program and podcast that debuted in 2016. The show evolved from Jennifer’s first public radio program, “In A North State Garden,” which aired on North State Public Radio in Northern California from 2008 to 2015. Her current one-hour, interview-based program, “Cultivating Place: Conversations on Natural History and the Human Impulse to Garden,” is co-produced by North State Public Radio and focuses on the culture of gardening around the world. Cultivating Place is syndicated on NPR affiliate radio stations across California and in Ohio and available as individual episodes to public radio stations on Public Radio Exchange (PRX).

The Power of Gardeners speaker lineup:

Abra Lee (left) and Ben Futa (right)
Chris Fehlhaber (left) and Wambui Ippolito (right)
Top row: Abra Lee (left) and Ben Futa (right), co-hosts of Cultivating Place
Bottom row: Chris Fehlhaber (left) and Wambui Ippolito (right)

Over the years, a passionate community has formed around Cultivating Place, and later this month, hosts, listeners, and friends, will gather for their first in-person symposium, called “The Power of Gardeners” The Symposium includes a full day of lectures and panels on Friday, September 25. In addition to the show’s co-hosts Abra Lee and Ben Futa, Jennifer will be joined by Wambui Ippolito and Chris Fehlhaber to round out the speaker lineup. The gathering will also include a panel on the creation of The Power of Gardeners documentary series, with filmmaker and director Myriam Nicodemus.

The Power of Gardeners will continue on Saturday, September 26th, with a guided tour led by Ben Futa, as participants will visit his South Bend floriculture and horticulture enterprises, including the gardening boutique called Botany & Co. and the Lot Next Door Nursery. Later, guests will visit and hear more about the background and future of gardens and green spaces contributing to the reconnection of people, plants, pollinators, and purpose of place in South Bend. Ben is a new member of Slow Flowers, as he is now a cut flower farmer who grows on satellite land near Botany & Co. We’ll learn more from him in a future episode of the Slow Flowers Podcast, I promise.

Let’s jump right in and welcome Jennifer Jewell to the Slow Flowers Podcast. Together we will explore what she means by the phrase “cultivating place,” and how we all should embody the word “Gardener, with a capital G.” A program note: The first 3 minutes of today’s episode includes a trailer for “The Power of Gardeners;” it’s a sneak peek into the new PBS documentary series set to debut next April. This will be followed by my extended interview with Jennifer.

The Power of Gardeners

There is still time to register at the Early Bird rate of $140 to attend The Power of Gardeners – the discount continues through September 15th. Follow the link in our show notes for more details. As I mentioned to Jennifer, this is an incredibly affordable event, so if you’re in the region and you can make the trip to South Bend, I encourage you to do so.

In South Bend, you‘ll learn lessons from people tending plants in their places, despite many odds, and in doing so growing everything better: the ecology of interdependent gardens, the look and feel of the city, the economic and cultural integrity and vibrancy of their communities, and the future history of these people and this place.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

And thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

And thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.


New Podcast banner

The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Heartland Flyer
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 784: Visit the Portland (Oregon) garden studio of FloraWood, where designer Jen Wilcoxon draws her inspiration for seasonal floral subscriptions and workshops

Wednesday, September 2nd, 2026

If the garden is your muse, or your source of peace and mental wellness, you’ll want to join me today on a restorative and inspiring visit to FloraWood, where Jen Wilcoxon’s delightful home garden and design studio serve as the basis for her creative, plant- and flora-based business. Jen founded FloraWood in 2019 to share her love of all things green with others via custom floral and botanical designs. She sources most of her plants and flowers from local Oregon growers and uses some of the varieties that flourish right outside her studio. Jen’s original vision for FloraWood was to bring people together in beautiful spaces and share the joy of creating. She taught around Portland while also offering container design services. Soon, clients requested cut flower bouquets for special occasions too, which led to FloraWood’s focus on bespoke, garden-style arrangements for any occasion! Jen recently welcomed me into her charming garden studio where she designed a signature compote arrangement featuring locally-grown blooms. I know you’ll enjoy this episode as much as I enjoyed my visit!

Jen Wilcoxon of FloraWood PDX
Jen Wilcoxon of FloraWood PDX (c) Milana Gilligan @gilligan_milana

When Jen Wilcoxon built her design studio, she set her intention for FloraWood and wrote it on the foundation: Growth, Beauty, Abundance, Creativity, Community, Friends, Joy.

Inside the garden studio at FloraWood
Inside the garden studio at FloraWood (c) Milana Gilligan @gilligan_milana

FloraWood is the manifestation all of these attributes, a deep reflection of Jen’s personal mission to live among and share the beauty of flowers.

The garden studio (c) Milana Gilligan @gilligan_milana
The dreamy garden studio (c) Milana Gilligan @gilligan_milana

In the process of creating and building her client base, she has learned much about herself and her values. As she writes: “FloraWood has allowed me to slow down and really pay attention to the rhythm of nature and the plants and flowers of each season. I feel reconnected with nature’s beauty anew each season and enjoy the creative process of designing bespoke floral and botanical arrangements for my clients. By building FloraWood, I feel as though I created the perfect job for myself.” All of this started in 2019, after having a career in marketing and taking a hiatus from the corporate world to raise two daughters and volunteer in her community.

FloraWood workshop The garden studio (c) Milana Gilligan @gilligan_milana
FloraWood workshop The garden studio (c) Milana Gilligan @gilligan_milana

FloraWood began as a garden container design business, but by 2023, after juggling both floral design services and gardening services for a few years, Jen transitioned to floral design only. Her plate is very full, with year-round floral subscription services, event design, and workshops.

Thanks so much for joining me today.

Find and follow Jen at FloraWood’s social places on Instagram and Facebook

Upcoming fall workshops in her beautiful Portland studio.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

And thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


New Podcast banner

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Margot Zunni
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 783: Science teacher, flower farmer, and floral designer Sara Groeneweg of Bloomz Flower Farm in Washington’s Yakima Valley

Tuesday, August 25th, 2026

Bloomz Flower Farm is a 25-acre farm and design studio in Zillah, Washington, with gorgeous views of Mt. Adams, surrounded by beautiful farmland in all directions, including wheat and alfalfa production. Here, owner Sara Groeneweg has infused flower farming into all aspects of her life and business. After earning an agriculture education degree at Washington State University in 2000, Sara taught high school agriculture for eight years before starting her family. Now, in addition to raising two teenage sons, she teaches middle school science – one full-time job – while also growing more than 50 varieties of flowers at Bloomz Flower Farm for weddings, events, flower subscriptions, and market bouquets – her other full-time job. A natural teacher, Sara acknowledges that she is a crazy for flowers and loves sharing their beauty with others.

Sara Groeneweg of Bloomz Flower Farm
Sara Groeneweg of Bloomz Flower Farm
Lisianthus at Bloomz Flower Farm
Lisianthus at Bloomz Flower Farm

Sara Groeneweg grew up in a family of gardeners and growers in western Washington. When she was young, showing livestock at the local fair, Sara noticed the 4H and Future Farmers of America kids with their teachers. They looked like they were having so much fun that she decided: “That’s what I want to do when I grow up!”

Sara Groeneweg of Bloomz Flower Farm
Hey, this is adorable, Sara!

The experience led her into agricultural education where she studied at Washington State University and me her future husband, Leroy, a horticulture major. They married and settled in the Yakima Valley in eastern Washington, close to where Leroy grew up. Now with two teenage sons, life is very full. And like most competent women, Sara is a doer. She currently teaches science full-time at the local middle school in Wapato, while also operating Bloomz Flower Farm. As a farmer-florist, Sara loves designing weddings and of course, she grows everything for her events. The crops at Bloomz are arranged in beds and borders that beautify the landscape, which also has integrated structures like arbors and trellises – and an attractive and productive wood-framed greenhouse. In recent years, more of a farm vibe has crept onto the family property, with rows of dahlias and annuals occupying one huge zone.

Sara Groeneweg
Sara during our Slow Flowers Summit tour of the Seattle Growers Market

I first met Sara when she attended the 2023 Slow Flowers Summit in Bellevue, Washington, arriving with buckets of her own stems to share for our floral design takeover there. When I scheduled a trip to the Yakima Valley a few weeks ago, I invited myself for a visit and tour. Plus, we recorded a wonderful conversation about Sara’s floral journey. I know you’ll enjoy seeing what she grows in her gorgeous garden, including the dahlias at their peak. Let’s jump right in and get started!

wedding florals by Sara Groeneweg
Wedding florals, grown and designed by Sara Groeneweg
a Bloomz Flower Farm wedding
a Bloomz Flower Farm wedding
Dahlias from Bloomz Flower Farm
Dahlias from Bloomz Flower Farm

Find and follow Bloomz Flower Farm on Instagram and Facebook.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

And thank you to Longfield Gardens, which provides home gardeners with high-quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


New Podcast banner

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Telnik Sparkle
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 782: Katie Lila brings “Follow the Blooms” to PBS Television Nationwide with a sneak peek of the Slow Flowers Summit Episode

Wednesday, August 19th, 2026

Spokane, Washington-based floral personality Katie Lila is on a mission to make fresh flowers a cultural expectation. Not just a novelty, but a norm. She has navigated many facets of the flower-verse – from running a floral event business, to crafting large-scale art installations, and producing her floral-centric TV series. We first featured Katie as producer and host of “Follow the Blooms” in 2024 when it debuted on a live-streaming platform. Now the series has moved to PBS with a nationwide distribution that reaches 70% of public TV viewers across the country. I reunited with Katie last week at Bellevue Botanical Garden, where she previously filmed our Slow Flowers Summit in 2023. The “Flower Summit” episode is part of Season One. Bellevue Botanical Garden hosted a Follow the Blooms screening for members and volunteers. You’ll hear an update from Katie as we discuss manifesting one’s floral dreams, and a conversation with James Gagliardi, the BBG director, who discusses the importance of public gardens in the life of communities everywhere. Katie also generously shared a preview of her “Flower Summit” Episode. If you attended that fabulous event, you might just see yourself on the screen!

Katie Lila of Follow the Blooms
Katie Lila of Follow the Blooms
Slow Flowers Summit 2024 with Katie Lila of Follow the Blooms
Slow Flowers Summit 2024 with Katie Lila of Follow the Blooms. From left: Gina Lett-Shrewsberry, Katie Lila, Debra Prinzing, Olivia Yates O’Donnell and Sarah Wagstaff

Katie Lila has spent more than two decades working in every nook and cranny of the flower industry—running a wedding and event business, holding workshops, creating massive floral installations, and producing “Follow the Blooms.” She has partnered with local growers, visited farms across the country, and inspired hands-on flower experiences in ways people never imagined.
These days, Katie is a flower-reporter who documents the world of blooms and shares their narratives through media that tells a darn good story.

This all comes together in 10 episodes of “Follow the Blooms” Season One, just picked up nationally by PBS stations in 70 percent of the viewing market. As Katie integrates fresh flowers into the mainstream fabric of society through innovative floral experiences that spark joy, cultivate community, and invite curiosity, she is living out her own dream of floral storytelling – something we here at Slow Flowers have been doing for 15 years. We’re thrilled that Katie is a Slow Flowers member and encourage you to join her as she’s following the blooms. As Katie likes to say: “If my creativity had a theme song, it would be a quirky tune on a ukulele titled, ‘What Else Can We Do With Flowers?’”

WATCH Follow the Blooms on PBS

Join me to learn more about this project and also learn how you might be able to get involved in a future episode. Let’s jump right in and get started. Enjoy a sneak peek of the “Flower Summit” episode that features Tracy Yang of Jarn Co. Flower Farm, the Seattle Growers Market, and the Slow Flowers Summit from 2023. 

Season Two of Follow the Blooms is currently filming, but Katie is collecting ideas for Season Three.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.


New Podcast banner

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Rose Ornamental
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 780: Doing it All – Flowers, Plants, and Weddings, with Corinne Bryson of Flora Good Times in Beacon, New York

Wednesday, August 5th, 2026

In 2019, Corinne Bryson founded Flora Good Times, a retail plant and flower shop and design studio in Beacon, New York. Located on Beacon’s beautiful Main Street, in a lush, plant-filled jewel box of a space, Flora Good Times specializes in unusual houseplants and unconventional flower arrangements. Corinne has cared for and loved thousands of houseplants throughout her life, and has no plans to stop loving more. Proudly woman-owned, with a team of women creatives, Flora Good Times contributes a portion of its sales to fighting for justice in food and farming systems, human rights initiatives, and local community building. As Corinne says, “We believe in science and equity. We believe that plants aren’t decor, they’re a relationship. Education is the most important thing, and online advice is endless. We want to help customers weed through it all to know what really matters, so that they and their plant friends can take a deep breath and enjoy each other.”
Recently featured in the
Summer 2026 issue of Slow Flowers Journal, Corinne enthusiastically said “yes,” when I told her I would be in the NYC area in late July and hoped to visit Flora Good Times in person. Located about 75 minutes by train north of Grand Central Station, Beacon is a charming town, with a vibrant downtown area. Join me on a tour of the flower and plant shop there, followed by a sit-down conversation with Corinne, filmed in the production studio located nearby.

Corinne Bryson of Flora Good Times
Corinne Bryson of Flora Good Times

Flora Good Times was built with a focus on supporting local in every way possible. The shop and studio source flowers locally from farms in all directions – including the Hudson Valley, northern New Jersey, and members of the nearby Connecticut Flower Collective. The products on Flora Good Times shelves come from local and national makers for everything from pottery offerings to home goods, paper, gifts, and accessories. This is a small business that walks the talk, believing that a rising tide lifts all ships. And by looking to individual small farms and makers, all rise.

Curated pottery and unique houseplants
Curated pottery and unique houseplants

As I mentioned in the intro, I spend a delightful day visiting Beacon. Ostensibly, we were in NYC to attend the USA Track and Field Championships in Manhattan, my husband Bruce’s passion, and of course, to see our two sons who live and work there. But I snuck away one morning, taking the Metro North train on a beautiful route along the Hudson River. I wish I had more time to visit other Slow Flowers members in the area, but that will have to take place on my next trip. Focusing on the story of Corinne and Flora Good Times allowed me to film a video tour of her plant and flower shop, and to sit down for an informative conversation about what gives her joy – and her inspiring story.

The Flower Bar at Flora Good Times
The Flower Bar at Flora Good Times

As a post-script to today’s episode, I dug into “The Flora Dispatch,” the blog on Flora Good Times’ website, where I learned this:

  • In 2025, the shop and studio purchased Over 82,270 stems of flowers from local farmers across the Hudson Valley, New Jersey, and Connecticut.
  • The off season was supplemented with over 54,470 stems from select importers, always chosen with care, to support
  • 30 full-Service, A-La-Carte and Pickup weddings for couples who came from near and far to celebrate in the beautiful Hudson Valley.
  • In addition to serving wedding ceremonies, Flora Good Times made 1,532 bouquets, 1,231 arrangements, tended to 3,475 specialty plants, and completed 613 deliveries.
  • They did it all: From everyday gestures to corporate retreats to once-in-a-lifetime moments, it meant filling the Lower Hudson Valley with natural beauty through flowers and plants.
  • Behind all the pretty stuff, the team at FGT we spent approximately 1 million hours (Rounding Down) cleaning buckets, candles, and processing stems.
  • They lost 40 pairs of clippers — but Corinne admits, those might be in her car.
  • The post concludes with this summary: “What we learned was immeasurable.
Hand-tied delivery bouquet (left) and Corinne with a floral headdress (right)
The flower lover: Hand-tied delivery bouquet (left) and Corinne with a floral headdress (right)

“None of this happens alone. We are endlessly grateful to the farmers who grow with integrity and care, the vendors and collaborators who show up ready to make something beautiful, and our customers who trust us with meaningful moments in their lives. To our floral artists and shop team: your talent, patience, creativity, and calm under pressure are the backbone of this business. We see you, and we’re so thankful for you.”

More inspiration from Flora Good Times
More inspiration from Hudson Valley’s Flora Good Times

“Most of all, thank you to our community. To our local customers, our fellow small businesses, and the couples and planners who choose to work with us for their wedding day. Six years in, we still feel surprised by our good fortune. We’re crazy proud of the work we do, ridiculously grateful for the support we receive, and so excited to keep growing, one season at a time.”

I’m so grateful for Corinne’s leadership in the Slow Flowers community and I hope you draw ideas and inspiration from her story!

Find and follow Flora Good Times on Instagram and Facebook


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Charles Little and Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. On August 25th, spend the day touring Charles Little & Company in Eugene, Oregon, as part of the ASCFG regional gathering. Learn how the farm operates seasonally with an emphasis on field grown crops for national sales and visit the farm stand and U-Pick fields that connect the farm to its community. Interact with Charles Little and Bethany Little to learn and be inspired. Lunch is included. Ticket details are at ascfg.org.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.


New Podcast banner

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Light on the Jetty
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 779: Seasonal Floral Design with Remy Brault of Labellum Flowers in Bozeman, Montana

Wednesday, July 29th, 2026

Labellum Flowers is a contemporary flower boutique in Bozeman, Montana, by the way of New York, Paris and Los Angeles. Founder Remy Greco-Brault describes Labellum’s style as hip, modern and organic. She writes: “We love mixing natural elements and incorporating rich textures into our work. With artistry and imagination, each arrangement tells a story and is as unique as our clients. We are inspired by the ever-changing seasons with all of their natural textures.” Celebrating its 15th birthday this year, Labellum Flowers works with gardeners and farmers in the region – especially during the warmer months in Montana — to combine as many vibrant local flowers as possible into their designs. In her own urban micro farm, Remy grows many flowers, foliages and textural elements to supply her shop and studio. Whenever possible, she loves to forage respectfully and ethically. Today’s episode features a floral design demonstration by Remy, using 85% Montana-grown botanicals. If you want to learn about Remy’s design, sourcing and pricing philosophy, check out the video interview where she challenges me to guess the retail price of a long, low centerpiece for a summer dinner party!

Remy Greco-Brault of Labellum Flowers
On location with Remy Greco-Brault of Labellum Flowers

Recently, I had a fun conversation with today’s guest, Remy Brault of Labellum Flowers in Bozeman, Montana. We reminisced about the beautiful Yellowstone Club wedding she designed that we published in Slow Flowers Journal’s wedding issue a few years ago, a ceremony for a couple who wanted the majority of their flowers to be as local as possible. It was a stunning event, and spontaneously, I asked Remy if she would be up for designing on camera for the Slow Flowers Show.

The interiors at Labellum Flowers
The interiors at Labellum Flowers

Since she was creating long, low table arrangements for an upcoming dinner party for 40, Remy offered to show how one of the pieces comes together while we chatted. That’s what you’ll be treated to today. We start out with a re-introduction to Remy and Labellum Flowers. She is a return guest to the Slow Flowers Podcast, where she joined me in 2020, before we added the video component.

Bee-keeping at Remy's Bozeman backyard
Bee-keeping at Remy’s Bozeman backyard

The design demonstration features ingredients from Jamie Rogers, a longtime Slow Flowers member and past guest of this podcast. Jamie is also featured, along with his former partner at Killing Frost Farm, Carly Jenkins, in The Flower Farmers book – out last year. In her table arrangement, Remy includes some of Jamie’s gorgeous dahlias and other stems, along with goodies from her own garden.

Mom and Mom business
Remy and her mom ~ a frequent presence at Labellum Flowers and on Instagram

Join me in guessing the budget for this arrangement and you’ll be as surprised as I was. I know you’ll love this mid-summer treat, an inspiring and visually beautiful conversation!

FOLLOW: Find Labellum Flowers on Instagram and Facebook

LISTEN: Past Slow Flowers Podcast Episodes featuring Remy Greco-Brault, Labellum Flowers

June 24, 2020, Episode 459 Modern Montana with Remy Brault of Labellum, a retail flower shop in Bozeman, Montana

December 23, 2020, Episode 485: Slow Flowers’ Holiday Music Special with floral designer-musician Remy Brault of Labellum Flowers and Nest of Seven

READ: PDF of the story that features Labellum Flowers’ Yellowstone Club wedding.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

And thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music:
Drone Pine; Gaena; Dream Caper

by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 777: Snohomish Co. Flower Collective (bonus interview w/ Alicia Schwede)

Wednesday, July 15th, 2026

The Snohomish County Flower Collective is a regional wholesale floral hub founded in 2023 to bring together nearly 40 growers under one roof. Frequently called the Sno-Co-Flo-Co, the group is based in the historic town of Snohomish, about 35 miles north of Seattle, and most of their members have farms in Snohomish and nearby counties. Their home base is at Fleurs Creative, a floral design studio owned by Alicia Schwede, a longtime Slow Flowers member, floral educator, and advocate for seasonal design. Having a centralized location is a win-win for both Alicia and the farmers. As a community that serves both florists and the general public with high quality, fresh, and local flowers, SnoCo Flower Collective is changing the face of agriculture in an already vibrant farming region. Most of the flower farms are women-owned and their commitment to elevating local flowers and supporting one another is a valuable model. Join me in a conversation with the leadership team’s Tracy Sundby and Beth Kendall, and a bonus chat with Alicia Schwede.

Snohomish County Flower Collective
Where they grow: Snohomish County Flower Collective
The Flower Farmers gathered in front of Fleurs Creative
The Flower Farmers gathered in front of Fleurs Creative

Community, not Competition is the motivating ethos for the Snohomish County Flower Collective. They say: “We believe that thriving farms start with thriving farmers. Our mission is to provide education, training, and resources that empower growers to build successful, sustainable businesses. By fostering collaboration over competition, we break down barriers, create an inclusive space, and ensure a vibrant future for local agriculture. Since our founding in 2023, our collective has been more than just a network—it’s a community. Together, we share knowledge, support one another, and strengthen the local flower movement. By working side by side, we’re not just growing flowers—we’re growing a stronger, more resilient future for small-scale farming.”

On the occasion of the collective’s rebranding and relaunch for season four, I visited last month and was treated to a beautiful experience. Today’s episode begins with a brief bonus conversation with Alicia Schwede, who many of you know for her Flirty Fleurs blog, and her studio, Fleurs Creative. Alicia’s own move to Snohomish, known for its amazing antiques, quaint main street with l9th century buildings along a river’s edge, and a thriving artists community, led to the purchase of a 1905 building, which she and her husband renovated and one portion of which is home to Fleurs Creative.

My 50 Mile Bouquet, created by Snohomish Country Flower Collective
My 50 Mile Bouquet, created by Snohomish Country Flower Collective
Tracy Sundby of Freedom Flowers
Tracy Sundby of Freedom Flowers
Beth Kendall of Flower Farmer Girls
Beth Kendall of Flower Farmer Girls

Next, I recorded a conversation with two of the four members of Sno Co. Flower Collective’s leadership team, Tracy Sundby, owner of Freedom Flower Farm; and Beth Kendall, owner of Flower Farmer Girls. Let’s welcome all to the Slow Flowers Podcast.

Alicia Schwede
Alicia, with some of her favorite flowers, which she grows in her Snohomish, Washington garden.

And on a personal note, did you hear what Alicia said about the experience that lured her to the town of Snohomish? She credits an early outing when I took her to Snohomish after she first moved to Seattle. Secondly, she credits Slow Flowers for bringing together Alicia’s Fleurs Creative with the Sno Co Flower Collective. Isn’t it serendipitous what happens when we build community with authentic relationships – I was really touched by this and I know that you must have similar stories. The connections between floral designers and flower farmers are strong and interdependent!

Find and follow Snohomish County Flower Collective on Instagram and Facebook


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Charles Little and Company. On August 25th, spend the day touring Charles Little and Company in Eugene, Oregon, as part of the ASCFG regional gathering. Learn how the farm operates seasonally with an emphasis on field grown crops for national sales and visit the farm stand and U-Pick fields that connect the farm to its community. Interact with Charles Little and Bethany Little to learn and be inspired. Lunch is included. Ticket details are at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Telnik Sparkle
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 775: The Earth Dress with Alanna Messner-Scholl of Waverly Flower Co., the American Flowers Week Botanical Couture Series, Part Three

Wednesday, July 1st, 2026

Designed by Alanna Messner-Scholl of Waverly Flower Co., the “Earth Dress” is a slender, floor-length gown that appears to grow from a demure pair of seed-embellished ballet flats. It seems fitting that a sustainable farmer-florist who once attended the Fashion Institute of Technology would conjure up this organic-looking garment using compost, soil, moss, roots, seeds, and vines. “I wanted it to be a concept piece with an organic, natural feeling,” Alanna said. Having designed botanical couture fashions for Slow Flowers Society’s past two American Flowers Week collections–both of which featured blooms, petals, and foliage straight from her cutting garden–Alanna wanted to highlight other aspects of flower-growing, so she turned to her potting shed. For 2026, she explores the lifecycle of a flower through botanical fashion. Her creativity helps us better understand what it means to grow and design. I know you’ll love our conversation as you learn about Alanna’s ideas and design process!

Alanna Messner-Scholl of Waverly Flower Co.
Alanna Messner-Scholl of Waverly Flower Co.

Slow Flowers Society created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists. Now in its 12th year, the campaign continues to engage flower farmers, floral designers, farmer-florists, wholesalers, retailers, grocery stores, and flower lovers!

Earth Dress by Alanna Messner-Scholl of Waverly Flower Co.

DESIGN + CONCEPT: Alanna Messner-Scholl, Waverly Flower Co. 
waverlyflowerco.com, @waverlyflowerco
PHOTOGRAPHY: Victoria Lin Photography
victorialinphotography.com, @victorialin.photography
MODEL, HAIR + MAKEUP: Amie Bantz, @amiebantz
STUDIO AND DESIGN ASSISTANCE: Morgan Feher, @morganbfeher
FOLIAGE AND SEEDLING SOURCE: Waverly Flower Co.
SOIL AND COMPOST SOURCE: Barnside Mulch and Compost
SEED SOURCE: Johnny’s Seeds, @johnnys_seeds
VENUE: Waverly Flower Co. Studio

Our first botanical couture look began with Susan McLeary’s iconic red-white-and-blue floral Afro, an impeccable floral headpiece became the branding for American Flowers Week in 2016 and inspired a decade of botanical couture looks that followed: Garments, ensembles, and accessories created by Slow Flowers members and farmer-florist teams across the U.S. Since 2016, we have celebrated an impressive lineup of more than 50 American Flowers Week botanical couture looks, designed by our members and featuring domestic flowers and foliage as the inspiration. These floral fashions hail from across the continent — Alaska and Hawaii; Maine and Florida; Missouri and South Dakota and beyond.

Alanna's original inspiration board for the Earth Dress
Alanna’s original inspiration board for the Earth Dress

So today, we travel to Pennsylvania, to meet Alanna Messner-Scholl of Waverly Flower Co., and learn about her third botanical couture look for American Flowers Week. It’s great conversation and I’m happy to share it with you!

Download free social media badges, including those featuring The Earth Dress
Download flower-farming artwork by Amy Rice, whose work we licensed for this year’s campaign.


Hot off the Press: Slow Flowers Journal – Summer 2026

And please enjoy our Summer 2026 issue of Slow Flowers Journal – out this week. You can read extended stories about our featured artists and botanical couture designers, as well as some fun features about what our members are doing around the world. The stories are mostly based in the U.S., but we have a very special article commissioned by Slow Flowers Society — a report by Dee Hall Goodwin of Mermaid City Flowers who traveled to London this past May to cover the first flower farm installed at the RHS Chelsea Flower Show. You’ll find all this inspiration in our 42-page digital magazine – Click on the flipbook above to read and enjoy!


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

My Patio Tree banner ad

Thank you to our lead sponsor, My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. Their second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Dream Caper
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 774: Lily Fashions with floral artist Françoise Weeks, the American Flowers Week Botanical Couture Series, Part Two

Wednesday, June 24th, 2026

Our 12th annual American Flowers Week is coming right up – June 28th through July 4th. To showcase this year’s Botanical Couture collection, I’m welcoming return guest Françoise Weeks to the Slow Flowers Podcast. A longtime Slow Flowers Member, her name is synonymous with botanical couture. As an educator, she has taught thousands of students around the globe, as well as from her Portland, Oregon-based studio, and online. Slow Flowers asked Françoise to create a lily-inspired floral fashion for this year’s American Flowers Week collection, an idea originally proposed by Flowerbulb.eu, a Slow Flowers sponsor that that promotes lilies grown from European bulbs for U.S. gardeners, flower farmers, and florists. Françoise designed and created two alluring styles to highlight lily petals and blooms. In addition to discussing this project, Françoise shares some of the techniques and mechanics she has developed for botanical couture – and you might want to add them to your floral tool kit!

Francoise Weeks
Françoise Weeks

American Flowers Week represents a unique intersection of passions – flower farmers and floral designers coming together to promote local, seasonal, and sustainable flowers. This truth is at the core of what distinguishes the Slow Flowers Movement from any other floral industry organization of initiative.
It underscores the shared values and celebrates the important, tandem paths of both professions, as well as the ones who call themselves farmer-florists.

Brim detail of Françoise Weeks' lily Top Hat
Brim detail of Françoise Weeks’ lily Top Hat (c) Theresa Bear

This year, we are delighted to welcome Françoise Weeks, who has created two of American Flowers Week’sfour distinct looks, a collaboration with Sandra Laubenthal and Norman Peterkort, growers of superior Asiatic, oriental, and double lilies, and owners of Peterkort Roses.

Lily production at Peterkort Roses
Lily production at Peterkort Roses (c) Theresa Bear

Peterkort Roses supplied Françoise with hundreds of lily stems and accent flowers from their greenhouses outside Portland, Oregon. We’re calling the collection “Lily Luxe,” and when you see the way Françoise has reimagined lilies into wearable fashions – you’ll be as enchanted as I am.

Lily stole by Francoise Weeks
Lily stole by Françoise Weeks (c) Theresa Bear
"Flower Power" by Amy Rice
“Flower Power” by Amy Rice
Francoise Weeks Lily Looks
Françoise Weeks LILY social media badge

Visit Americanflowersweek.com to download our free social media badges:
The Françoise Weeks-Peterkort looks

Flower-farm social media campaign by Amy Rice

And head’s up, today’s episode is the second of our three-part series, so join us on July 1st to meet Alanna Messner-Scholl of Waverly Flower Co., as we introduce her third consecutive botanical fashion created for American Flowers Week. Thanks for joining in and sharing the news about this special campaign!


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.6 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Floating Whist
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com