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I first met Slow Flowers member Amy Balsters in 2018 when she was a wedding and event florist operating as Amy Nicole Floral. We both attended a floral conference and during a few days together, we made a friendly connection. Later that year, Amy relocated with her family from Southern California to the Washington, D.C., area and the timing was ideal for her to attend the 2nd Slow Flowers Summit in the nation’s capital. And she joined Slow Flower Society as a member.

Through our social media connections, I watched as she began teaching bouquet-making skills around the country, helping florists learn the art of the loose and airy bouquet style. One of her workshops promised: “if you struggle with your bouquets feeling tight, lacking dimension or movement, or creating anxiety, this class is for you.”

A few years ago, she rebranded her business as The Floral Coach and began to teach online and in person workshops. Classically trained, Amy is an award-winning floral design educator with vast industry experience spanning 2 decades in retail floristry, weddings, and special events. She specializes in teaching the romantic-inspired, “loose and airy style” and is the creator of Bouquet Bootcamp, a comprehensive design course and hands-on workshop series.

In late August, I met up with Amy in San Diego where we both participated in the CalFlowers FunNSun Conference. Amy taught two hands-on bouquet making workshops and I was a panelist for the Floral Marketing presentation. I flew in a day early so I could take Amy’s workshop and I asked her to sit down with me for a video interview.

I’m so thrilled to share her story with you –and to connect you with Amy’s educational offerings.

Take Amy’s Free Webinar: 4 Ways to Better Bouquets

Follow The Floral Coach on Instagram and Facebook

Watch Amy on YouTube

Learn more about Bouquet Bootcamp

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This week’s News: Join the Slow Flowers September 16 Meet-Up

It’s September and I wanted to give you a head’s up that our monthly Slow Flowers Member Meet-up is returning after our summer break! Typically, we all meet in the Zoom Room on the 2nd Friday of each month, but for this month only, we’ve scheduled the Meet-Up for the 3rd Friday – September 16th, 9 am Pacific/Noon Eastern. Our focus is “Diving into Retail Flower Shops,” and you’ll meet four Slow Flowers members who will join us (virtually) from their new retail spaces and give us a virtual tour. How can you create your community’s “favorite little flower shop”? Our member experts will share a “checklist” for anyone thinking of moving from a private studio or farm to the retail landscape. 

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 886,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

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Music credits:

Hardboil; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Grower Wisdom with Flower Farmer Charles Little (Episode 207) (2)
• Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe (3)

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I’m excited to share today’s show with you for a number of reasons. My guest is farmer-florist Jenny Chantz of Merritt Meadows Flower Farm. Recently, we recorded this conversation about her farm, her market, her flowers and her story.

Our conversation began this past April, when I reached out to Jenny for help with a few floral deliveries I wanted to send a friend who was experiencing some tough medical issues. I searched the map of Slow Flowers members in the greater Philadelphia market, comparing zip codes and distances, and determined that Jenny’s Merritt Meadows Flower Farm was pretty close to the facility where my friend had been admitted.

I reached out and to my delight, what I needed was exactly the type of specialized service that Jenny offers! It was springtime, so she harvested and designed two bouquets during the season, delivering them in person to my friend. While the need for flowers was a sad one, I felt so comforted having a Slow Flowers member to call! Jenny took time to email me a list of the flowers she planned to harvest — an organic flower arrangement of anemones, ranunculus, daffodils and locally grown foliages of dusty, eucalyptus, euphorbia, privet, cherry laurel and pachysandra. She sent me photos and reassured me that it all went well.

Getting to know more about Jenny and Merritt Meadows inspired me to invite her to join me as a guest on the Slow Flowers Show. We are in for a treat!

Find and follow Merritt Meadows Flower Farm:
Merritt Meadows Flower Farm on Instagram

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Join our September Slow Flowers Member Meet-Up

It’s September and I wanted to give you a head’s up that our monthly Slow Flowers Member Meet-up is returning after our summer break! Typically, we all meet in the Zoom Room on the 2nd Friday of each month, but for this month only, we’ve scheduled the Meet-Up for the 3rd Friday – September 16th, 9 am Pacific/Noon Eastern. Our focus is “Diving into Retail Flower Shops,” and you’ll meet four Slow Flowers members who will join us (virtually) from their new retail spaces and give us a virtual tour. How can you create your community’s “favorite little flower shop”? Our member experts will share a “checklist” for anyone thinking of moving from a private studio or farm to the retail landscape. 

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 884,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:

Taoudella; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 577: Building a home-based cut flower business with Backyard Blooms’ Janet Kramka (0)
• Episode 576: Georgia Flower Farm Visit with Rita and Mike Williams of WilMor Farms (0)
• Episode 521 Lessons from a Young Flower Farmer and a Visit to Pops Flowers with owner Vanessa Vancuren (0)

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I’m thrilled today to welcome Joseph Massie back to the Slow Flowers Podcast.

I wanted to share the great news of the arrival of Joseph’s first book, The Flower School, which has a subtitle: “the principles and pleasures of good flowers,” published by UK-based Hardie Grant and is now available online for pre-order. Click to read more about The Flower School book.

AND….we have a beautiful copy for a giveaway, so read on to learn how you can win!

The Flower School is an impressive, 305-page book, brimming with full-color photography of the elements, principles and theory of floral design. There are 25 step-by-step floral arrangements – for the home, gatherings, celebrations and the pure pleasure of flowers.

Before we welcome Joseph, here’s a bit more of his story:

Frequently referred to by the media as ‘the floral artist of his generation,’ Joseph Massie is widely regarded as one of Europe’s top floral artists.

When he was just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began spending his weekends working there in his hometown of Liverpool, UK.

Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.

Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate first in regional, followed by national, floral design competitions, and at age nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.

With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working across ten countries, on a wide variety of art projects including botanical couture, sculptures and installations. He has received seventeen national & international awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show — the youngest person ever to achieve this feat.

Joseph’s work has since been featured in press including The Times, The Independent, The Daily Mail and his work commissioned by international institutions and brands.

Enjoy this sneak peek into The Flower School. You can learn more from Joseph at these links:
🌿 SIGN UP TO FOR JOSEPH’S FREE BEGINNERS COURSE : For the Love of Flowers : Beginnings
🌿 FLOWER CLASS MEMBERSHIP: Join the Flower Class community, for exclusive classes & coaching each and every month.
🌿 BLOG : Discover more free resources on The Cultivate Blog
🌿 PODCAST : Check out The Flowers After Hours Podcast
🌿 TOOLS : For all Joseph’s favourite floral tools & supplies

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Thanks so much for joining me today. That was an inspiring conversation and I hope you were just as enchanted by Joseph’s story and love of floral design as I was.

As Joseph and I discussed, this book reflects his true passion to share his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well.

He wants everyone — professionals and flower enthusiasts alike — to be empowered by the learning process of skills, techniques and principles for a strong floral design foundation. I couldn’t agree more.

By the way, Joseph was a guest on Episode 346, which aired April 2018, after we taught together at Tobey Nelson’s Whidbey Island Workshop. If you want to hear more about Joseph’s fascinating journey to flowers, you can listen to that conversation. I’ll share the link in today’s show notes..

If you’d like to enter our random drawing to win a copy of Joseph Massie’s new book, The Flower School, check out our Instagram promotion @slowflowerssociety — we will accept entries through Saturday, August 27th at midnight Pacific Time and announce the winner in next week’s Podcast episode.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 879,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:

Lady Marie; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals

http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 553: Hitomi Gilliam and Gregor Lersch present the FREESIA Challenge, a new focus on Sustainable Floral Design Education (0)
• Episode 446: Checking in with Melissa Feveyear of Terra Bella Flowers; plus, kicking off our Stories of Resilience series with Celeste Monke of Free Range Flowers (1)
• Episode 405: Sustainable Floristry with Tobey Nelson and Our State Focus: Michigan (0)
• Episode 346: The Genius of British Floral Artist Joseph Massie (3)
• Episode 338: The Making of the Whidbey Flower Workshop with Tobey Nelson (2)

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My guest today is Kelsey Ruhland, owner of Foxbound Flowers a floral studio offering same-day flower delivery to the Eugene, Oregon, marketplace.

Her brand offers electric vehicle delivery, responsible sourcing, zero waste and non single-use plastics, as well as locally- and U.S.-grown flowers and plants. I’m especially fascinated with her flower shop hacks — using everything from upcycled cardboard and floral sleeves to create a second use for many materials that would otherwise land in the garbage or fill her recycling bin. You’ll see a few of those tricks in our interview.

I visited Kelsey when I was in Oregon last month, eager to hear her story. Born and raised in North Dakota, Kelsey says she moved to Eugene, with her family to explore the mountains and big trees, enjoy the Pacific coast, the culinary scene, and frankly, to seek a warmer climate.

You will hear in our conversation that Kelsey has worked in the floral industry since 2008, previously owning a full-service retail floral shop in Bismarck, North Dakota, which specialized in wedding and event work. Her wedding florals have been featured on popular blogs such as Wedding Sparrow, Magnolia Rouge,  Style Me Pretty, Dainty Obsessions, and in Rock and Roll Bride Magazine.   

When not arranging flowers, Kelsey enjoys hiking, playing piano, painting, and baking. And, as you will learn from our conversation, she is a true maker, adding ceramics, pottery, and woodworking skills to enhance one-of-a-kind offerings for customers.

I hope you grab a few takeaway tips for your own floral enterprise – I know I have.

Find and Follow Foxbound Flowers:
on Facebook and Instagram

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at 
detailsflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 877,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Simple Melody; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Melissa Feveyear of Seattle’s Terra Bella Flowers – Pioneering Local and Sustainable Floral Design for 10 Years (Episode 210) (2)
• Episode 562: Susan McLeary shares her large-scale, foam-free, floral design installation techniques at the 2021 Slow Flowers Summit (encore presentation) (0)
• Episode 553: Hitomi Gilliam and Gregor Lersch present the FREESIA Challenge, a new focus on Sustainable Floral Design Education (0)
• Episode 479: Branding the Sustainable Floral Business with Pilar Zuniga of Berkeley’s Gorgeous and Green (0)
• Episode 268: Where are they now? Updates Mary Kate Kinnane of Rhode Island’s The Local Bouquet and Heidi Joynt & Molly Kobelt of Chicago’s Field & Florist (1)

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My guest today is Colorado-based flower farmer and educator Briana Bosch. We recently met in person when Briana attended the Slow Flowers Summit and I’ve been wanting to host her on the show – so we finally got this conversation on the calendar to share with you.

Just a little bit of background: Armed with an MBA from the University of California, Briana established Blossom & Branch in 2019 with her husband.  As she writes on the Blossom & Branch website:

“. . . cubicle life has just never been a fit for me.  Farming runs in my blood: I am a fifth generation farmer, but I myself never thought I would get a chance to start up my own farm!  We got lucky when we found 1.7 acres in the suburbs of Denver and moved to the farm in 2018.”

The farm name Blossom & Branch refers to the unique site, which is half field (home to field-grown flowers such as annuals, roses and peonies), and half woods–where Briana and her husband focus on providing habitat for wildlife and pollinators through native plants such as chokecherries, american plum, currants, and serviceberries.

Let’s jump right in and meet Briana and learn about her farm, her focus on regenerative farming processes and carbon sequestration – and how she shares her flowers with her community of flower lovers and wedding clients.

Find and follow Blossom & Branch:
on Instagram and Facebook
On-Demand Workshops
Sign up for Blossom & Branch’s newsletter (scroll to bottom of the page)

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News for You

FREE Slow Flowers Webinar
Madison Square Park Conservancy Lecture Series
August 18, 2022

The Slow Flowers Movement is a response to the disconnect between humans and flowers in the modern era. Slow Flowers connects consumers with the source of their flowers, putting a human face of the flower farmer and floral designer behind each bouquet or centerpiece. 

Join Slow Flowers Society founder Debra Prinzing and Slow Flowers member Janet Kramka, proprietor of Backyard Blooms for a free webinar 3-4 pm PT/6-7 pm ET on Thursday, August 18th. The conversation will focus on the importance of the Slow Flowers Movement, and how their work has both supported and been inspired by it. The Madison Square Park Conservancy Program is free and will be hosted on Zoom.

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Slow Flowers Member Discount
Sustainable Flowers Project Workshop
September 18-20, 2022

SUSTAINABLE FLOWERS PROJECT: Slow Flowers has signed on as a partner in the September workshop produced by two of our members, Becky Feasby and TJ McGrath — the Sustainable Flowers Project. The three-day intensive + creative workshop explores sustainability with some of the biggest leaders in sustainable floristry today. The location: Jardin de Buis, in Califon, New Jersey; the dates: September 18-20, 2022.
You’ll learn from Ingrid Carozzi, Tin Can Studios; British Designer Shane Connolly, Shane Connolly + Co.; flower farmer and social justice activist Amber Tamm, as well as Andrea Fillippone and Eric Fleisher, environmental designers and owners of Jardin de Buis, as well as from Becky and TJ. They have created a special $150-off promo code for Slow Flowers members who sign up. Register here with SF150.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thanks to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 874,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Enter the Room; Turning on The Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 521 Lessons from a Young Flower Farmer and a Visit to Pops Flowers with owner Vanessa Vancuren (0)
• Episode 378: Rachael Ackerman introduces Blue Sky Flower Farm in Minnesota, site of the Slow Flowers Summit pre-conference farm tour (1)
• Episode 368: Urban Flower Farming in Denver with Kim Burton of CityGal Farms (0)

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

My guest today is Krista Rossow of O’Flora Flower Farm in Oregon’s Southern Willamette Valley. The tagline for O’Flora Farm is: Small Farm, Big Blooms, Oregon-grown.

Krista and I met in person earlier this summer at the Slow Flowers Summit in New York, but we’re just a few hours away from each other by car, and when I traveled to Eugene, Oregon two weeks ago, I invited myself over for a tour and to record today’s interview. I know you’ll enjoy it!

You’ll hear Krista’s fascinating story about her path to flowers, which involves a 15-year career as both a photography editor at National Geographic in Washington, D.C., and a freelance travel photographer whose work took her to all seven continents on the planet.

Now, thanks in large part to being temporarily sidelined by the Coronavirus pandemic and the pause on traveling to teach, guide tours and take amazing photography, Krista is decidedly present, staying close to home on her Oregon cut flower farm. Let’s jump right in and you’ll hear the full, beautiful story!

Subscribe to updates about Krista’s upcoming online floral photography course.

Follow O’Flora Flower Farm:
On Instagram and Facebook

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 872,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Silk and Silver; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

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• Episode 531: Coaxing Color and Pigment from the World of Foraged Mushrooms, with Julie Beeler of Bloom & Dye (0)
• Episode 499: Katherine Raz of The Fernseed, a modern plant shop and floral studio in Tacoma, Washington (0)

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

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Happy 9th Anniversary to the Slow Flowers Podcast!

This week, we are celebrating our 9th anniversary of the Slow Flowers Podcast. Yes, folks, as the first-ever flower podcast and the longest-running flower podcast series, with 469 episodes, we are committed to delivering fantastic episodes to you each week — all free for your education and enlightenment.

It’s truly amazing to look back on how this show has become the voice of the Slow Flowers movement since our first episode #100, broadcast on July 23, 2013. We’ve brought you inside the Slow Flowers Movement, up close and personal, with hundreds of inspiring and intimate conversations with individuals who are deeply immersed in growing specialty cut flowers and designing with them. These are advocates who care deeply about a sustainable, safe, and local supply of seasonal floral ingredients — and they share their stories with heart and passion.

One year ago, to mark the 8th anniversary, we added a video component to the Slow Flowers Podcast, so you have a chance to watch the conversations as well as listen to them — including seeing videos of flower farm tours and floral studio tours. We hope you value this content, created specifically for our Slow Flowers Community. It’s such a privilege to be your host as I share new episodes, week in and week out, can you believe it — for 9 entire years! As we enter our 10th year, this means we’ll be making a big splash by sharing more people and their flowers with you!

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In another milestone of celebration, I’m devoting 2022 to a year-long series that revisits a book I wrote ten years ago — The 50 Mile Bouquet.

Today’s guests, siblings Norman Peterkort and Sandra Peterkort Laubenthal, are featured in the pages of this pioneering book, published by St. Lynn’s Press with photography by David Perry. The chapter about Peterkort Roses is titled “The Last Rose Farm in Oregon” and we’re bringing you both a reflection and a look ahead.

I have visited Norman and Sandra on several occasions, but this week, I made a point of traveling to their greenhouses outside of Portland, Oregon, to film our conversation. Learn what’s been happening at this unique and resilient flower farm over the past decade, and gain new insights on diversification and innovations they have implemented.

READ:

Of Note: Last week’s episode included a visit to the Seattle Wholesale Growers Market, a farmer-owned cooperative. As you heard us discuss, Peterkort Roses is not only a founding member farm of SWGMC, their family was also a founding member of the Oregon Flower Growers Association, which opened in 1942 as a farmer-owned wholesale hub. Pretty amazing history for one boutique specialty cut flower farm! Shop for Peterkort Roses at the Seattle Wholesale Growers Market. And if you’re in Portland, you can often catch Sandra and her roses in their stall at the Oregon Flower Growers Association.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 870,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

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Music credits:
Camp Fermin (uptempo); Gaenaby Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

Related posts

• SLOW FLOWERS Podcast: Make my Valentine’s Flowers American-Grown, Please! Thanks, Peterkort – an Oregon Rose Farm (Episode 128) (1)
• Week 38 // Slow Flowers Challenge (1)
• Stop, Smell – and Gather the Roses (3)
• SLOW FLOWERS: Week 4 (0)
• SLOW FLOWERS Podcast: The Urban Flower Farmer, Tara Kolla of Silver Lake Farms (Episode 137) (0)

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

If you are a longtime Slow Flowers member or follower, you know that the origins of our organization are closely rooted with those of the Seattle Wholesale Growers Market.
I was present at the 2010 regional meeting of the Association of Specialty Cut Flower Growers, which was held at Charles Little & Co., in Eugene. That’s when a group of Oregon and Washington flower farmers began to discuss banding together to establish a new flower hub in the Pacific Northwest. They studied the model of the Oregon Flower Growers Association, a producer-owned cooperative founded in 1942, and agreed to pursue the formation of a similar but updated wholesale flower marketplace in Seattle.

The following April, in 2011, the Seattle Wholesale Growers Market Cooperative opened for business in Seattle’s Georgetown neighborhood, not far from the conventional wholesale companies who has shown little interest in doing business with those local flower farms.

You can read the story of these beginnings in my 2012 book, The 50 Mile Bouquet, and ever since that first 2010 meeting in a flower field, I have been the self-appointed “embedded journalist” who has documented the story of Seattle Wholesale Growers Market.

Known now as “the Market”— the destination is essential to the floral industry’s fabric in the Pacific Northwest. The Market has been studied, as other regional groups of flower farmers – all across the U.S. and Canada – have emulated its model to establish a market for local flowers in their communities.

I’ve had the privilege of interviewing most of the farmers who are part of the Market, visiting their farms and spending time learning from them, not to mention enjoying the beauty and superior quality of their floral crops.

In 2020, the Market moved to the next level with the hiring of Brad Siebe as general manager. Brad’s background as president and CEO of one of the Seattle area’s largest independent garden centers and also in general management in the commercial construction industry, has helped the Market weather the challenges of Covid and come out on the other side stronger and more successful.

I asked Brad to give us an update about what’s been happening with the growth of the Market, and we recently sat down for a conversation in the plant room there.

Find and follow Seattle Wholesale Growers Market on Instagram

Read: Seattle Wholesale Growers Market’s history and Cooperative Model, authored by cooperative expert Margaret Lund.

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Watch this compilation from the Farm to Florist Series

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More News of the Week

COLOR IN THE GARDEN: First up, if you are in the Pacific Northwest, you’re invited to join me and several of my plant-lover friends on Sunday, August 7, at Old Goat Farm in Graham, Washington for “A Day of Color in the Garden.” This is a program of Garden Communicators International, of which I am past president. Open to all, the event includes invites you to immerse yourself in a day exploring the joy of color in the garden, art, photography, and fresh flowers. Our setting is the destination nursery Old Goat Farm, known for rare plants and luscious display gardens — located about 1.5 miles southeast of Seattle. Lunch is provided, and all participants receive a copy of Lorene Edwards Forkner’s new book “Color In and Out of the Garden.” I’ll share a floral design demonstration with hyper-local and seasonal flowers and plantsman Greg Graves will lead a tour of Old Goat Farm. We’ll also hear from photographer Grace Hensley, who will share her secrets for making magical garden photos using your phone. The ticket includes all watercolor supplies, Lorene’s book and lunch — all for $85. Register here.

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SUSTAINABLE FLOWERS PROJECT: Slow Flowers has signed on as a partner in the September workshop produced by two of our members, Becky Feasby and TJ McGrath — the Sustainable Flowers Project. The three-day intensive + creative workshop explores sustainability with some of the biggest leaders in sustainable floristry today. The location: Jardin de Buis, in Califon, New Jersey; the dates: September 18-20, 2022.
You’ll learn from Ingrid Carozzi, Tin Can Studios; British Designer Shane Connolly, Shane Connolly + Co.; flower farmer and social justice activist Amber Tamm, as well as Andrea Fillippone and Eric Fleisher, environmental designers and owners of Jardin de Buis, as well as from Becky and TJ. They have created a special $150-off promo code for Slow Flowers members who sign up. Register here with SF150.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 868,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Homegrown; Turning on the Lights; Falaal; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

Related posts

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• When lilacs meet hellebores . . . and play with fritillaries (4)
• What’s in bloom now: Spring seasonal floral design (2)
• Week 38 // Slow Flowers Challenge (1)
• The Story of American Made Vases from Syndicate Sales’ Anne Graves (Episode 229) (8)

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

In February 2018, I wrote an article about a Berkeley, California, based grocery store called Berkeley Bowl. The family-owned company opened in a former bowling alley in 1977, blocks away from the famed UC, Berkeley, and it has become an neighborhood institution in this college town. My story was about Berkeley Bowl’s floral department and its relationship with local flower farmers.

Today’s guest, Joanna Letz, owner of Bluma Flower Farm, was part of the story and I interviewed her about being one of Berkeley Bowl’s consistent sources of organic flowers.

At the time, Bluma was based in Sunol, about 30 miles inland from the East Bay region, but soon after we published the story, Bluma moved back into the city to its current location — a Berkeley rooftop where Joanna and her team produce hyperlocal, certified-organic flowers.Here’s a bit more about Joanna:
Joanna grew up in Oakland and Berkeley, California, attended Berkeley High and then ventured across the country to Bard College where she majored in history and human rights.

During a study abroad program that spanned five countries in eight months, she looked at the impact of globalization on small farmers, realized the importance of small organic and diversified farms, and was inspired to create a farm of her own. She started farming in 2008 working with and learning from many long-time organic farmers in California.

Falling in love with the life and work, Joanna apprenticed on numerous farms including: Heaven & Earth Farm and Green Gulch Farm & Zen Center. She received a certificate in Ecological Horticulture at the UC Santa Cruz Farm & Garden Program (CASFS) and went on to be the Garden Manager at Slide Ranch. At Slide, I grew over 100 varieties of vegetables and flowers. 

But, from the beginning, she pursued her dream of one day starting her own farm. In the fall of 2014, that dream was realized and Bluma Farm was born!

I am so happy today to introduce you to Joanna and share her story. She recorded the interview from her farm, six stories high against a brilliant summer sky. I can’t wait for you to join us, so let’s jump right in and meet Joanna Letz.

What a fun conversation! It’s so impressive to learn how this beautiful and sustainably-focused micro farm is cranking out gorgeous blooms on only 1/4-acre of growing area. It’s inspiring to witness Joanna’s focus on community and on sharing Bluma Flower Farm with others. She writes: “For me, farming is a way of life- a re-connection to the cycles of life. I always wanted to work with my hands, be outside, and be of service to people and the planet. I believe enjoying fresh fruits, vegetables and flowers is a basic human right and hope that my farm can encourage others to grow plants and flowers too.“

Find and follow Bluma Farm:
Bluma Farm on Instagram
Bluma Farm on Facebook

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Our next thanks goes to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 866,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Le Marais; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

Related posts

• SLOW FLOWERS Podcast: Kelly Sullivan of Seattle’s Botanique, an urban floral designer with a backyard cutting garden (Episode 121) (0)