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I’m so happy to share today’s conversation and design demonstration with you. My guest is Jennifer Driscoll, owner of Oakland-based Redwood Wild Florals.

I met Jennifer last summer at the 2021 Slow Flowers Summit, held at Filoli, not far from her Bay Area backyard. You know how you start following someone you’ve met on social media and then want to learn more about their story and their creativity? That’s what’s happened with us. I invited Jennifer to join me to share about her floral journey and give us a floral design treat.

Her tagline for Redwood Wild Florals is: “Seasonal, Handpicked, & Foraged Garden-Style Florals.”

While a self-described gardener who loves to share her flower bounty and find beauty in community, Jennifer’s artistic super power is her background in interior design.

Drawing from her design training, and combined with her passion for gardening, Jennifer arranges an array of organically grown flowers, straight from the garden, to create lush, artful, and refined florals.

Enjoy this lovely peek into Jennifer’s world.

Follow Redwood Wild Florals on Instagram and Facebook

See Jennifer’s interior design style at Studio Driscoll

I loved seeing all of the cutting garden ingredients that Jennifer grows and includes in her bouquets and arrangements. Take inspiration from her story and perhaps you’ll borrow some of the ways Jennifer blends two creative pursuits into her lifestyle!

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This week’s Slow Flowers’ News

Coming up this Friday, May 13th, you’re invited to join the Slow Flowers Member (virtual) Meet-Up for the month. It’s our Slow Flowers Summit Design Preview with Xenia D’Ambrosi and TJ McGrath, two of our Slow Flowers Summit featured floral designers who will join me  for an inspiring conversation about seasonal growing, sourcing and design!

Xenia and TJ are part of our inspiring Day One speaker lineup (June 26th) and they will both present a design demonstration using all locally-grown botanicals at the Slow Flowers Summit.

At the Meet-Up you’ll have a chance to learn more about their floral enterprises and how they stay true to their missions. Their missions are based on seasonality, sustainability, and connecting clients, customers, and their communities with the beauty and meaning in their flowers. I hope you’ll join this enriching gathering!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 846,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

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Music credits:
Silver Lanyard; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• No related posts.

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I love it when I can host a Slow Flowers member on a Seattle visit, and now that travel is again opening up, I have a feeling 2022 will be a busy one. 

Last month, Andrea K. Grist, a long-time Slow Flowers Society member and friend, spent a few days visiting Seattle. She is a past guest of the Slow Flowers Podcast and a wedding and event florist based in the Kansas City metro area. Five years ago, Andrea assumed the management of Florasource KC, a locally-owned independent flower wholesaler based in Overland Park, Kansas. And last year, Andrea opened KC Bloom Hub, a dedicated studio space within Florasource KC, available to florists for one-day rentals for design and production, workshops and other events.

Andrea came to Seattle on a research trip — she hopes to put a greater emphasis on KC-grown flowers through her wholesale outlet — and she wanted to learn from what’s happening here. Of course, we visited the Seattle Wholesale Growers Market, now in its 11th year as a successful farmer-own floral wholesale hub. It was early April and I let Andrea loose there to shop for local and domestic botanicals. Back in my dining room, she created a gorgeous, large-scale arrangement with her seasonal selections, which she designed during our  conversation.

Ingredient List for Andrea’s floral arrangement, sourced from the Seattle Wholesale Growers Market
Fritillaria meleagris (Snakehead checkerboard fritillaria) and Leucojum ‘Summer Snowflake’, grown by Choice Bulb Farms
Chocolate Anthriscus foliage and ‘Hybrid Red’ Hellebores, grown by Jello Mold Farm
Butterfly Ranunculus ‘Charis’ and Maidenhair fern, grown by Peterkort Roses
Tulip ‘Double Brownie’, grown by Ojeda Farms
Spiraea and Manzanita, grown by Oregon Flower Growers
California grown selections: Scabiosa ‘Fama White’, Stock, single tulips, fruiting Kumquat branches, and Grevillea

Find and follow Andrea K. Grist:
Andrea K. Grist on Facebook and Instagram
Florasource KC on Facebook and Instagram
KC Bloom Hub on Instagram

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News of the Week!

It’s May already and there’s lots of great Slow Flowers news to share! Please check out our May Newsletter, packed with details about the upcoming American Flowers Week promotions, our new Slow Flowers Journal digital magazine (launching as a quarterly in June), links to all the recent press about Slow Flowers, and other membership resources.

You will also find the signup link to our May 13th Slow Flowers member meet-up, featuring two of the designers presenting at the upcoming Slow Flowers Summit!

And a program note: Congratulations to the winners of our book giveaway from a few weeks ago. Thanks to Abrams and Lorene Edwards Forkner, for 2 copies of Color in and out of the Garden, going to: Cathy Rocca and Karen Faulkner — we’ll be in touch to arrange mailing details!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 844,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the right column of our home page.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Low Coal Camper; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Gatherings in Bloom with Andrea K. Grist, Kansas City area floral artist (Episode 219) (1)
• Episode 264: Red Daisy Flower Farm in Denver with Megan McGuire, grower, designer and antiques dealer (3)
• Episode 238: St. Louis’s Urban Buds: City Grown Flowers (3)
• American Flowers Week 2016 is in full swing (2)
• America’s Flower Farmers and Floral Designers Reveal “Slow Holiday Decor” Tips and Techniques Using Local and Seasonal Botanicals (0)

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We have just recognized Earth Day and the Slow Flowers Podcast focused on a non-green topic: Funeral Flowers.

This episode was inspired by two Slow Flowers members in the Seattle area who have been researching ways to infuse sustainability into sympathy flowers.

I’ve invited Lori Poliski of Flori LLC, and Tammy Myers of LORA Bloom and First and Bloom to share their experience, research, and future plans on this topic.

Just for context, based on funeral industry statistics, if half of the funerals in the US annually have traditional funeral flowers, Lori and Tammy estimate that up to 1.2 million plastic and floral foam saddle caskets, wreath forms and cages that end up in the landfill, every year. 

The women want to change “farewell flowers” to make them not only environmentally friendly, but beautiful, meaningful and personal.  After a long life or a tragic death, one should be laid to rest with beauty – and the flowers should do no harm.  

They are on a mission to raise awareness about this topic, first, with consumers, florists and the funeral industry and second, by offering sustainable options in for clients in the Seattle area and hosting sustainable mechanics classes for florists. While the main focus will be around sympathy or farewell flowers, there’s certainly potential for making daily deliveries and event work greener. 

Lori and Tammy have partnered with a certified green burial cemetery, Cedar Lawns in Redmond, Washington, to start. They recently designed green farewell flowers for a photo shoot at Cedar Lawns and are preparing a brochure and a booklet as well as listing the items digitally on their respective websites. 

Resources and Where to find and follow Lori and Tammy:

Follow Flori on Facebook and Instagram

Follow LORA Bloom on Facebook and Instagram

Follow First & Bloom on Facebook and Instagram

Learn more about the Green Burial Counsel

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Last Friday, on Earth Day, I posted a video announcing the just-released new findings from the 2022 National Gardening Survey, which includes specific questions about cut flowers that Slow Flowers Society developed in collaboration with the National Gardening Association, which conducts the annual survey.

Click here to read more. Last year’s survey found that 58 percent of respondents said it is very or somewhat important that the flowers they purchase are locally grown. This year, that number has climbed to 65 percent — nearly 2/3rd of respondents prefer locally-grown flowers.

The attitudes about American-grown flower purchases is also trending up — from 57% of respondents in 2021 saying it’s very or somewhat important that the flowers they purchase are U.S. grown, to 61% preferring domestic flowers.

There’s much more to learn and as a bonus, we have prepared a media kit for Slow Flowers Society members to use for their own local promotions. If you are a member, you’ll find a special email in your in-box this week sharing the download details. All in all, I’m encouraged about the needle moving higher as we now have two consecutive years of consumer attitudes about Local and US-grown flowers!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.  

Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 842,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Homegrown; Sage the Hunter; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
by:
audionautix.com

Related posts

• Episode 535: Where She Blooms – Lori Poliski of Flori LLC designs a 100% compostable holiday wreath from her charming studio (0)
• Episode 534: Relocalizing Flowers, a Slow Flowers Panel Discussion at the 2021 Tilth Conference (0)
• Episode 510: An American Flowers Week botanical couture tribute to Ruth Bader Ginsburg with Tammy Myers of LORA Bloom (0)
• Episode 447: Farmer-florist April Vomfell of Flathead Farmworks in Kalispell, Montana; plus, Stories of Resilience guest Tammy Myers of LORA Bloom (0)
• Episode 258: Flower Farming Genius, Gonzalo Ojeda of Ojeda Farms (0)

The trend line is moving up!

It’s Earth Day 2022 and wow, has the past year been packed with great news for flower and garden lovers!

One year ago, Slow Flowers Society announced the first consumer insights around cut flower purchases, collected as part of the 2021 National Gardening Survey. The NGS is a well-regarded survey conducted annually since 1973, which tracks consumer behavior and produces a comprehensive market research report used by the lawn and garden industry to make strategic decisions around product development and sales.

Last year’s Survey established benchmarks on consumer attitudes about domestic and locally-grown cut flowers and their purchasing preferences. The findings were so encouraging and they gave us a statistically accurate tool to evaluate consumer attitudes and behavior shifts from 2020 moving forward.

For 2022, Slow Flowers has again partnered with the National Gardening Association, sponsors of the National Gardening Survey. This year’s research was conducted for a full month, from early January through early February. Around 2,600 people completed the national survey.

In planning for our second consecutive year, we worked with the NGS to expand last year’s questions to add the phrase “floral arrangements” to the cut flower question. We are excited to share those insights with you:

Q: “When buying cut flowers and flower arrangements, how important is it to you that they are Locally Grown?“

For 2022, 65% of respondents indicated it is Very or Somewhat Important that cut flowers and floral arrangements they purchase are locally grown.

That’s up from the 2021 National Gardening Survey, which found that 58% of respondents indicated it is Very or Somewhat Important that the cut flowers they purchase are grown locally.

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Q. “When buying cut flowers and flower arrangements, how important is it to you that they are U.S. Grown?“

For 2022, 61% of respondents indicated it is Very or Somewhat Important that cut flowers and floral arrangements they purchase are U.S. Grown.

That’s up from the 2021 National Gardening Survey, which found that 57% of respondents indicated it is Very or Somewhat Important that the cut flowers they purchase are U.S. Grown.

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Combined Importance When Buying Cut Flowers/Floral Arrangements

These numbers are encouraging! What’s to account for the needle moving? The 2022 survey included a wording change — from “Cut Flowers” to “Cut Flowers/Flower Arrangements.” As NGS researcher Paul Cohen explained, it’s likely that these numbers are due to a significant increase in the percentage of respondents who said they made a flower purchase. He also notes that the addition of “flower arrangements” likely spurred more respondents to report flower purchases. Paul Cohen also speculates that the significant backlog of weddings that created a boom year for weddings in 2021 (from only 1.3 million in 2020 to roughly 2 million in 2021) also contributed to the increased number of customers for local and US-grown cut flowers. And as a footnote, 2022 is forecast to be another banner year for weddings, with 2.5 million couples expected to tie the knot.

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Where Do Consumers Purchase U.S.- and Locally-Grown Flowers?

With input from the Slow Flowers community, we added a new follow-up question to the National Gardening survey. We asked:

Q. “When purchasing cut flowers and flower arrangements that you know are grown within the U.S. or locally grown, which of the following places have you purchased them from?”

The most common purchase locations for cut flowers and flower arrangements grown within the US or locally grown were supermarkets, mass merchants/discount stores, retail florists and farmers’ markets.

Supermarkets: 32.5%

Mass Merchandiser/Discount Stores: 28.6%

Retail Flower Shops: at 26.1%

Farmers’ Markets: 23.8 %

There is still much room for education around flower origin. Just over 13% of respondents stated they were unsure or do not know where the flowers they purchased were grown.

Other notable outlets included:

On-Farm Shopping: 9.5%
eCommerce Flower Websites: 5/6%
CSA flower subscriptions: 3.7%

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So what does this mean for you and your floral enterprise? Slow Flowers’ investment to participate in a national survey brings the conversation about the origin of cut flowers and floral arrangements to the center of the dialogue.

Simply by asking these questions, we elevate local and domestic flowers to top of mind — and this is important. The statistics reflect an ongoing cultural shift, one that I predict will only increase.

The survey results are a free resource for our members and we encourage you to incorporate the findings into your own branding, marketing and conversations to elevate your platform.

Next week, we will release a member press kit with resources that include a press release, survey graphics, and social media assets for your use. If we want more people to talk about local and domestic flowers, we need to give them something to write about! We’re doing the same, thanks to your support! You can look for these resources in a special member mailing or find a link to download them at slowflowerssociety.com

Related posts

• Episode 502: New Findings on Consumer Attitudes About Domestic & Locally-Grown Flowers with Dave Whitinger and Paul Cohen of the 2021 National Gardening Survey (0)

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The tagline for today’s episode should be “how to see nature’s palette in deeper, more meaningful ways,” because that’s the lesson Lorene Edwards Forkner wants to share with everyone.

As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed.

Lorene is a past guest of the Slow Flowers Podcast and she was a featured presenter at the 2021 Slow Flowers Summit.

We recently recorded a tour through Lorene’s Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers.

I know you’ll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene’s beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win — I’ll share them after the interview. So, let’s jump right in to meet Lorene.

Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden — or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week.

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Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year’s Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package!

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to:

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Glass Beads; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Keeyla Meadows colors her garden world (8)
• Inspiration comes in many forms (9)
• Ides of March . . . April Fools Day . . . and more! (4)
• I think I lost an entire month! (5)
• Hurrah for Julie and Julia (10)

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I’m very excited about today’s conversation. My guests are Hitomi Gilliam and Gregor Lersch, renowned international floral design educators who have just launched a new endeavor called the FREESIA Challenge.

You’ll have to listen closely to learn what the FREESIA acronym represents! It’s an initiative to engage florists, and especially floral educators, to motivate the new generation of florists and students to begin challenging themselves to seek creative solutions to sustainable floristry. Like so many of us, Hitomi and Gregor believe that by sharing ideas and innovation through the creative process, it’s possible to move the profession to much-needed sustainable and eco-friendly practices.

The FREESIA Challenge includes a 4-category design competition, free for anyone to participate. The first Challenge is a 100% organic hand-tied bouquet, and the entry deadline is coming right up on April 12th, so you’ll want to check out all the details at freesiachallenge.com

Here’s more about Gregor Lersch:
Gregor Lersch is based in Germany and is a renowned international floral designer and educator. Recipient of many national and international awards and prizes for is floral art, Gregor believes that floristry must be suitable for forming part of our lives, and should be in line with the diversity of environment.

Author of many inspirational books on floral design, Gregor travels the world promoting European design, demonstrating and inspiring florist and floral artists. His concept of combining all styles, architecture, social components, design trends and personality of the artist in floristic work is successful throughout the world. This is his first appearance on the Slow Flowers Podcast.

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Here’s more about Hitomi Gilliam:
Hitomi Gilliam AIFD is a Japanese-Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358. She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 10 years ago. Hitomi has lectured at major art museums and floral shows around North America and beyond, and she is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico.

Listen to Hitomi’s past appearances on the Slow Flowers Podcast:

Episode 437: What makes a Trend? Join me in a creative conversation with Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Colin Gilliam as we plan the upcoming Trend Summit 2020

Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe

As Gregor and Hitomi discussed, to support the FREESIA Challenge and keep it free of outside and commercial interests, they are presenting a series of live lectures coinciding with each of the four challenge themes, which is available for $150. Each lecture is live-streamed and registrants will have access to the full replay videos. Click here for more details.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to:
Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 835,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Nuthatch; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe (3)
• Melissa Feveyear of Seattle’s Terra Bella Flowers – Pioneering Local and Sustainable Floral Design for 10 Years (Episode 210) (2)
• Episode 516: A conversation about the Slow Flowers Movement with Daniel Hartz of the Sustainability Champions Podcast (0)
• Episode 479: Branding the Sustainable Floral Business with Pilar Zuniga of Berkeley’s Gorgeous and Green (0)
• Episode 446: Checking in with Melissa Feveyear of Terra Bella Flowers; plus, kicking off our Stories of Resilience series with Celeste Monke of Free Range Flowers (1)

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Today, I have two interviews and this is Part One. First up, a delightful mother-daughter design duo shares their story. Owner of Belle Pétale, a Seattle-based studio, Teresa Rao is an avid gardener and flower lover who in 2020 transitioned from a 16-year corporate training career to floristry. She has based her boutique design studio at home, where she can clip foliage and blooms from her garden while also parenting Priya, her eight-year-old daughter.

The studio name, Belle Pétale, comes from a childhood love of petals (Teresa and her sister were frequent flower girls for relatives’ weddings) and a passion for all things French. Teresa’s home interiors reflect her floral styling and a recent kitchen remodel was designed with her floral studio in mind. As it turns out, Teresa and Priya recently invited me to tea, so Priya and I could celebrate our shared birthday, February 28th. I asked them to design their signature floriography posies after tea. We had so much fun and I can’t wait for you to watch along.

Thank you so much for joining our conversation. And thank YOU to Teresa and Priya for sharing their mutual love of and talent for floriography! If you have a copy of Where We Bloom, the book we produced last year to showcase creative floral spaces owned by 37 Slow Flowers members, you saw Teresa in the pages, with photography by Missy Palacol.

In that chapter, she told me, “I want to make sure I’m supporting farmers who are growing domestic flowers. I always share where my bouquets are sourced and I use hashtags like #supportyourlocalflowerfarmers, drawing attention to the mission that my business is part of while educating my clients and the public about why it’s important.”

And now, with her new studio space at a neighboring property, Teresa will soon have a much-expanded Belle Petale cutting garden to help her keep things hyper-local. 

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Here’s some timely news! Coming up this Friday, April 8th, at 9 am Pacific-Noon Eastern, you can join the Slow Flowers Member Virtual Meet-Up on Zoom! Enjoy a Greenhouse Tour with our special guests, Chet & Kristy Anderson of The Fresh Herb Co.

For more than two decades, The Fresh Herb Co. has produced Colorado-grown flowers, plants and herbs for the region’s Whole Foods floral departments. Based in Longmont, Colorado, the 15-acre farm grows gorgeous sunflowers, elegant lilies and peonies, bodacious hanging baskets and bowls of fresh herbs that delight market shoppers each weekend.

Chet and Kristy Anderson are featured in The 50 Mile Bouquet, written 10 years ago by Debra Prinzing and still in print. We’ll visit this gifted flower-farming couple for a virtual greenhouse tour narrated by Chet, and enjoy a peek at their prolific early-season crops, including lilies galore, hanging baskets and culinary herb planters. Come with your greenhouse growing and marketing questions!

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Thank You to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 834,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

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Music credits:
Entwined Oddity; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Week 28 // Slow Flowers Challenge (0)
• Flowers, friends and fun in Colorado (0)
• Episode 368: Urban Flower Farming in Denver with Kim Burton of CityGal Farms (0)
• Chet and Kristy Anderson of Colorado’s Fresh Herb Co. (Episode 177) (3)
• Episode 260: Blooming in Colorado with Robyn Rissman of BareRoot Flora and Alicia Schwede of Bella Fiori Floral Design and Flirty Fleurs (2)

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Subscribe: RSS

It’s Spring, so it’s garden book season, of course. Last week, you met Teresa J. Speight, author of Black Flora. Today, it’s my pleasure to introduce you to Riz Reyes of RHR Horticulture, a longtime Slow Flowers member and friend who has authored his first book for young readers and their families.

GROW: A Family Guide to Plants and How to Grow Them, encourages children to discover 15 plants and fungi with life-changing powers and learn how to grow them at home.

Riz profiles 15 plants, beautifully illustrated by Sara Boccaccini Meadows, and in each section, readers will meet the often surprising plant relatives (for example, the tasty tomato is a cousin of deadly nightshade!). Interesting plant stories are accompanied with step-by-step instructions to grow and care for each one, whether you have a big backyard garden or a sunny windowsill.

Here’s a little bit more about Riz:

Rizaniño Reyes is a horticulturalist, speaker, and educator. Growing up in the Philippines, Riz spent his childhood on a fruit plantation managed by his father before moving to the Pacific Northwest at age seven. Upon arrival in the United States, he learned the names of the new and strange flowers and continued to nurture his love of horticulture—“the art and science of plants”—at the University of Washington. Of his work, he says he hopes to inspire more young people, “especially people of color, to be involved with interacting with nature and learning about the environment . . . If everyone did this, can you imagine what a beautiful world this could be?” 

I hope you enjoy our conversation, recorded a few weeks ago inside my cozy greenhouse. I’ve edited some of the whimsical, info-packed illustrations by Sara Boccaccini Meadows throughout this video.

Listen to my 2015 interview with Riz in Episode 215: Riz Reyes on Floriculture as the Gateway to Horticulture (Episode 214)

Find and follow Riz Reyes at these social places:
RHR Horticulture on Facebook
RHR Horticulture on Instagram
RHR Horticulture on YouTube

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org. 

Thank you to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com. 

Thank you to Flowerfarm.com. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 830,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Solo Acoustic 5
audionautix.com

Related posts

• Riz Reyes on Floriculture as the Gateway to Horticulture (Episode 214) (3)
• Episode 284: Wedding Coordinator Aimée Newlander and the new Slow Weddings Network (0)
• Inspiration for the mind, heart and spirit (2)

Podcast: Play in new window | Download

Subscribe: RSS

I’m so excited this week to share the video from our March Slow Flowers member meet-up featuring author Teresa J. Speight as our special guest, along with many of our Slow Flowers members who appear in the pages of the new book Black Flora, just released by Bloom Imprint.

Black Flora is a book that is long overdue and it showcases the excellence and contributions of Black flower farmers and floral designers throughout the country.

I’m so pleased to introduce you to this project, and for you to meet Teri as we discuss and introduce many of the creatives featured in Black Flora. Order your copy of Black Flora at bloomimprint.com or find it via any online bookseller! Or, ask you independent local bookseller to order it for you!

This book recognizes the rich, beautiful, complex, and diverse narrative being told by African Americans in today’s floral marketplace. Based in the Washington, D.C., area, garden writer, podcaster and blogger Teri Speight interviewed 25 Black floral personalities to learn how they have rooted their lives in the floral world.

Black Flora’s pages are filled with more than 90 vivid photographs illustrating the talent and artistry of Black floral designers and creative directors coast to coast. There are stories and images from cutting gardens and flower farms, rural acreage to urban lots.  Each profile explores family legacy and professional influences, as women and men of varied backgrounds and generations share the journey that led to careers in wedding and event design, botanical art, horticultural therapy, cut flower farming, entrepreneurship and activism.

I’m so pleased to introduce you to this project, and for you to meet Teri as we discuss and introduce many of the creatives featured in Black Flora. Order your copy of Black Flora at bloomimprint.com or find it via any online bookseller! Or, ask you independent local bookseller to order it for you!

I love what Teri wrote in her introduction to Black Flora:

“Younger generations of Black plant-lovers are seeking inspiring examples of successful floral artists and entrepreneurs. When they see their potential — through representation of people who look like them in farming and floristry — the possibilities of the future enable their dreams.”

teresa j. speight

Find and Follow Teresa J. Speight:
Cottage in the Court on Facebook
Cottage in the Court on Instagram
Cottage in the Court on Twitter

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Sustainable Farming News

If you’re interested in learning more about sustainable flower farming practices on Slow Flowers member farms across North America, check out our recent story on the topic, published in the March issue of Johnny’s Advantage Newsletter. For the past several years, the Slow Flowers Society has surveyed our members on a wide array of topics. The insights gained have helped inform our annual Slow Flowers Floral Insights & Industry Forecast. For 2022, inspired by conversations with Johnny’s Selected Seeds’ flower experts, we asked survey-takers to share their preferred sustainable farming methods.

Curious about the specifics, I spoke with six of the respondents, who elaborated on their approaches to farming with sustainable methods. These six conversations included Stacey Chapman, of Westwind Flowers in Orange, Virginia; Becky Feasby, of Prairie Girl Flowers in Calgary, Alberta; David Brunton, of Right Field Farm in Millersville, Maryland; Susan Schultze, of Joy de Fleur Flower Farm in St. Paul, Minnesota; Jennifer McClendon, of JenniFlora Farm in Sebastopol, California; and Stacey Denton, of Flora Farm & Design Studio in Williams, Oregon. Each of these growers has a different story, with farm location, size, and scale and crop specialties varying widely. I learned so much from my conversations with each of these flower farmers, who are all very thoughtful about what they do on their land, as well as articulate about the “why” of what they practice.

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 828,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Game Hens; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 490: The launch of BLOOM Imprint, Slow Flowers’ new publishing venture, with co-founders Debra Prinzing and Robin Avni (0)
• Episode 542: Welcome to 2022 and the Slow Flowers Floral Insights & Industry Forecast with Debra Prinzing and Bloom Imprint’s Robin Avni (2)
• Episode 513: On “Growing Wonder,” garden roses for floral design with Felicia Alvarez of Menagerie Farm + Flower (0)
• Episode 500: Celebrating Episode 500 and the publication of Where We Bloom, with BLOOM Imprint’s Robin Avni and designer Cynthia Zamaria of Toronto’s House & Flower (0)
• Episode 493: What is Fleurvana? Join Debra Prinzing’s Conversation with co-founders Shawn Michael Foley and Gina Thresher (0)