Debra Prinzing

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Archive for the ‘Playfulness’ Category

Episode 649: Flowers as Art: Botanical Couture and Floral Installations with Jennifer Reed of Jennifer Designs

Wednesday, February 14th, 2024

Happy Valentine’s Day everyone – if you’re listening on February 14th, it’s the day we released Episode 649. I hope you’ve had a great one.

Jennifer Reed of Jennifer Designs
Jennifer Reed of Jennifer Designs

Today’s guest, Jennifer Reed of Jennifer Designs based in Mullica Hill, New Jersey, regularly conjures up amazing botanical displays at the Philadelphia Flower Show, the largest indoor garden show in the country. Today, she’s joining me to preview America in Bloom, her most ambitious exhibit ever.

America In Bloom

The Philly Show draws gardeners and flower lovers eager for an early dose of springtime. She’s calling the large floral display a botanical road trip of a lifetime, as it celebrates flowers blooming across the U.S. – and in the exhibit’s description, Jennifer writes: “There’s nothing better than hitting the open road and experiencing the beauty of our nation’s public gardens, arboreta, and natural landscapes along the way!”

Tammy Tulip by Jennifer Reed for American Flowers Week 2021
Tammy Tulip by Jennifer Reed for American Flowers Week 2021
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023

Another reason I invited Jennifer to chat with me for this episode is to share her advice to aspiring botanical couture designers thinking about submitting a floral fashion to be part of Slow Flowers’ American Flowers Week campaign later this year. We will review the two floral fashions Jennifer designed for the 2021 and 2023 campaigns – including seeing photos of her work and hearing her secret tips for success.

Thanks so much for joining me today! Here are links to the feature stories we included in past issues of Slow Flowers Journal about Jennifer’s two Botanical Couture looks – including Summer 2021 with Tulip Time, and last summer’s cover look – Jennifer’s dreamy and romantic peony gown.


Happy Valentine’s Day

Slow Flowers on The Weather Channel – click to watch

Slow Flowers has enjoyed some fun news coverage, including with INC. Magazine and The Weather Channel. We’re thrilled that the press is paying attention to the importance of local and seasonal flowers for gifting bouquets and arrangements.


Northwest Flower & Garden Festival

It’s also the beginning of flower & garden show season, with today’s opening of the 2024 Northwest Flower & Garden Festival in Seattle. If you attend, please come and say hello at the Main Stage, where Slow Flowers is hosting Blooms & Bubbles, the daily DIY flower and plant workshops! We’re excited to meet and great our members, seven of whom are teaching and speaking at the show.


February 23, 2024 Slow Flowers Member Meet-Up with Lennie Larkin

One more item of note – if you’re a newsletter subscriber, you’ve already seen the announcement that the February Slow Flowers member virtual meet-up will take place on February 23rd, postponed due to Valentine’s Day. Save the date for next Friday’s session with Lennie Larkin of b-side farm and author of Flower Farming for Profit – we’ll hear her insights on pricing and profitability for flower growers – Preregistration is required – bring your questions and I hope to see you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Less Jaunty; Great Great Lengths
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 644: Roadside Blooms’ Toni Reale – on taking risk to buy land and build a new flower shop in North Charleston, South Carolina

Wednesday, January 10th, 2024

Today’s guest is longtime Slow Flowers member Toni Reale, owner and creator of Roadside Blooms in North Charleston, South Carolina. Let’s learn about how she takes risks to grow her diversified floral and plant enterprise – I’m certain that you’ll gain some tips for your business!The shop specializes in weddings, events and everyday deliveries using near 100 percent American- and locally-grown blooms.

Toni Reale, Roadside Blooms
Toni Reale, Roadside Blooms

Toni founded Roadside Blooms with a story to tell and a mission to share, believing that beauty and sustainability don’t just co-exist, they work in concert. With over 10 years of experience in the event-planning and floral-design industries, Toni’s many adventures led her to successful entrepreneurship of a values-based enterprise. She has a Master’s degree in geology and taught geology at the College of Charleston; she converted a 1971 British ice cream truck into a mobile flower shop (the original Roadside Blooms) and is a leader of Charleston’s “green and local” movement, Toni has served on various nonprofit boards, including the Charleston Green Fair, and she was recognized as one of Charlie magazine’s “50 Most Progressive” in Charleston in 2014.

Toni Reale (right) and Laura Mewborn (left)
Production day at the Seashore Farmers’ Lodge No. 767; Toni Reale (right) attaches a vibrant palette of Lowcountry S.C.-grown blooms, including those from Laura Mewborn of Feast & Flora Farm (left).

Toni partnered with Laura Mewborn of Feast & Flora to create a beautiful botanical couture design for American Flowers Week 2019, collaborating with her friend Giovanni Richardson, a Sea Island Gullah Chieftess, who modeled the historically significant floral garment. I’ll share a link to their story in today’s show notes.  

The Roadside Blooms team (Toni Reale is second from right)
The Roadside Blooms team (Toni Reale is second from right)

Let me tell you why I asked Toni to be my guest today. We have been tracking the innovation in the floral retail space over the past years, and when I learned that Toni expanded Roadside Blooms to a larger store this past summer, I wanted to learn more. As you may have heard in our 2024 Slow Flowers Floral Insights & Industry Forecast, which I shared in last week’s episode, one of our key insights is called “Floral Literacy.” I shared about the exciting retail news that Slow Flowers members represent a countertrend in brick-and-mortar retail, including Roadside Blooms’ new retail floral spaces, and others’ new ventures, which are closely associated with values, community, and an unique approach to locally-sourced flowers.

So let’s jump in and meet Toni Reale of Roadside Blooms. Toni filmed a few short video clips to share the interior and exterior of her new shop and I’ve edited those into my recent interview with her. Thanks so much for joining us today – I am so inspired by the story that Toni Shared and she gave me a jolt of encouragement that I hope you felt, too. Her approach to a collaborative entrepreneurship is her “secret sauce” for success. We wish her continued success in the coming year!

Find and follow Roadside Blooms design studio on Instagram
Follow Roadside Blooms retail shop on Instagram
Follow Roadside Blooms retail shop on Facebook
Follow Roadside Blooms on TikTok


News of the Week!

Slow Flowers Summit 2024
Banff Centre for Arts and Creativity
Banff Centre for Arts and Creativity

The Slow Flowers Summit Early Bird Registration campaign has come to a close and we congratulate the folks who took advantage of the money-savings opportunity to grab early registration! Ticket sales continue through June – and if you’re already a Slow Flowers member, you’ll receive $100 off your registration, which is the equivalent of the Standard annual membership, so it basically pays for itself! In the coming weeks, we’ll be highlighting more of our speakers and more about some of the special experiences associated with joining our community in Banff, Alberta, Canada – June 23-25th!


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. It was nice to hear that Toni works with her local Charleston branch of Mayesh to source American grown flowers – that’s good news!


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Waterbourne; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 618: Fiber and Flowers: Elaine Vandiver of Gholson Gardens and Old Homestead Alpacas updates her story

Wednesday, July 12th, 2023

Hi all, last week, you met Anne Sumner of Walla Walla Flower Farm – what a fun episode, and I especially loved the bonus musical performance recorded in her flower field.

Just down the road from Walla Walla Flower Farm, on Stateline Road, in fact, but on the Washington side, is a historic farm called Old Homestead. This is where Elaine and Mike Vandiver operate two complementary businesses — Old Homestead Alpacas and Gholson Gardens.

The Old Homestead
The Old Homestead at Old Homestead Alpacas and Gholson Gardens, Walla Walla, Washington
Dixie, Winnie (middle, youngest) and Roxy (born the day after your visit)
Dixie, Winnie (middle, youngest) and Roxy (born the day after Debra’s visit)

Elaine is a past guest of the Slow Flowers Podcast (Episode 395 in 2019, which we also aired as an Encore episode last summer). What’s new now is the gift of video!

I’m so happy I was able to return to this beautiful farm for a visit. I filmed the entire tour, narrated by Elaine, as we visited her Alpacas, the Fiber House, the Dye House, and the Cutting Garden.

I know you’ll learn lots about how to balance dual farm operations, and you’ll also be swept up in the story, thanks to Elaine’s bubbly personality and spirit of generosity to share with the Slow Flowers community.

You’ll also meet her intern, Elena Schenkenberg, and hear how she was drawn to this place to learn more about slow flowers, slow fiber and slow fashion.

Here’s just a bit more by way of introduction:

Elaine grows specialty cut flowers on her historic homestead in Walla Walla, Washington. As a seasonal grower, she cultivates rare, unique and heirloom varieties that are picked at their peak for customers who wish to snag a deluxe mixed bouquet from her stylishly functional flower cart at the Downtown Walla Walla farmer’s market (May through October). Elaine also offers weekly flower subscriptions, and assemble floral creations for local restaurants & wineries.

Elaine Vandiver Old Homestead Alpacas
Elaine with one of her friendly, fiber-producing alpacas

Old Homestead Apacas is known for 100% farm-grown knitwear with Alpaca fiber that is hand-dyed using farm-grown heirloom dye plants.

Elaine recently worked with local filmmaker CMBell Company to capture short video narratives of all four seasons at Old Homestead Alpacas and Gholson Gardens. The films are beautiful storytelling moments narrated by Elaine and you’ll hear that audio — winter and spring at the beginning; summer and fall at the end.

Let’s jump right in and meet or re-meet Elaine Vandiver!

And check out the online shop – one of my favorite gifts to myself when I first visited was to purchase a lacy knit scarf of the finest alpaca yarn — hand-dyed in calendula petals.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Net and the Cradle; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 594: Flowers for All with educator and author Susan McLeary

Wednesday, January 25th, 2023

Today, we have a real treat — a visit with floral artist and longtime Slow Flowers member, Susan McLeary. Susan’s new book, Flowers for All, will be released on February 7th and she joined me earlier this week to record a conversation about the book and what inspired Sue to produce it. We discuss her passion for continual experimentation with mechanics, ingredients, as she pushes the boundaries of ordinary botanicals.

Susan McLeary
Susan McLeary (c) EE Berger

The subtitle for Flowers for All is this: MODERN FLORAL ARRANGEMENTS FOR BEAUTY, JOY, AND MINDFULNESS EVERY DAY.

Forsythia Bloom Room from Flowers for All
Forsythia “Bloom Room,” from Sue McLeary’s new book, Flowers for All (c) EE Berger photograph
Simply Strung from Flowers for all by Sue McLeary
From “Simply Strung,” a project in Flowers for All by Sue McLeary (c) EE Berger photograph
from "Trumpet Beads" a project by Sue McLeary in Flowers for All
From “Trumpet Beads” a project by Sue McLeary in Flowers for All (c) EE Berger photography

From the belief that flowers should be enjoyed by everyone, renowned floral artist, Susan McLeary reveals the secrets to making striking, joyful floral displays using common ingredients – whether you get flowers at the grocery store, farmer’s market, or your own picking garden.

Edibles in Flowers for All Book
More projects from Flowers for All by Sue McLeary. (Left) Summer Still Life with edible materials; (Right) Floral Meditation with edible flowers and more (c) EE Berger

Here’s how to enter the drawings: As a thank you for pre-ordering Flowers For All by February 6th, Sue is offering an exclusive and completely free workshop just for you, plus you’ll be entered to win a handmade gift!Go to susanmcleary.com/flowers-for-all and follow the steps.

More resources and courses with Sue McLeary:
Facebook “Flower Forward” Private Facebook Group

Mayesh Design Star 2023 – Q&A with Sue McLeary

Sue’s first Tutorial for Mayesh 2023 — Sustainable Mechanics and Flower Pillar

Sue McLeary Virtual Studio: Membership Group (join the Wait List)

Library of Individual Design Tutorials


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.


Music credits:

Peacetime; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 565: Petals and Alpacas at Gholson Gardens in Walla Walla, Washington (Encore Edition)

Wednesday, July 6th, 2022

Greetings, friends. Here at the Slow Flowers Society, we have experienced a whirlwind several weeks, including producing our fifth and largest Slow Flowers Summit conference ever, celebrating American Flowers Week, and publishing our debut Summer issue of our Slow Flowers Journal e-zine quarterly. Add to that 10 days of me traveling away from home and honestly, I’m just beginning to recover from all the festivities.

Petals and Pacas
Alpacas are the best flower crown models!

So today, in what is an entirely rare occurrence, you will hear an encore installment of the Slow Flowers Podcast. Petals and Alpacas at Gholson Gardens in Walla Walla, Washington, originally aired as Episode 395 in April 2019, and it is one of my very favorite shows.

Elaine and Mike Vandiver
Mike and Elaine Vandiver at Gholson Gardens

I mean, alpacas AND flowers — what could be a better pairing? The people behind this fiber and flowers enterprise are an equally great pair — Slow Flowers member Elaine Vandiver and her husband Mike Vandiver.

Gholson Gardens is a small, 10-acre farm located in southeastern Washington state, in the quintessential rural community of Walla Walla, in the southeast corner of the state.  Mike and Elaine are both U.S. Army veterans turned first generation farmers. As they share on their website, Mike and Elaine purchased their farm in late 2013 as a way to start anew after learning a traditional family wasn’t in the cards for them.

Walla Walla flower farmer and alpaca farmer Elaine Vandiver
Walla Walla flower farmer and alpaca farmer Elaine Vandiver

Ten acres seemed sufficient. It had a big old red barn that reminded Elaine of the ones she saw growing up in Indiana. Plus it had a handful of outbuildings. And of course the farmhouse. A two-story folk-victorian number, with a wraparound porch. The whole place had charm, potential and good bones — If you could look past the peeling paint & tatters of time. In other words, it was a lot like she and Mike.

The seller told the couple it was “an old homestead” and that “those two llama come with the place.” As city kids, Elaine and Mike were unfamiliar with both homesteads and llamas. But they were in a place in life where they weren’t going to question things. So a homestead with llamas it was.

Elaine and the Hometown Heroes program
Elaine and the Hometown Heroes program

The first spring arrived, and the once sad-looking pastures sprang to life. And their two raggedy llama (LeRoi & Loretta) could not keep up with their grazing tasks. As Elaine writes on their website: “With all our resources tied into farmhouse renovations, we couldn’t exactly get a tractor. So naturally, we got the next best thing: alpaca. You know . . . the cute, smaller, softer version of llamas. They were supposed to be nothing more than cute little lawnmowers. And they were. But it sorta took a whole gaggle of them to keep up with the grass. And then they needed to be shorn. And that pile of raw fleece had to go somewhere.”

alpacas and knitwear

Ultimately, they started having it professionally spun into yarn . . . and then launched Old Homestead Alpacas, with a line of knitwear made exclusively of the alpaca fiber, manufactured entirely in the USA.

Elaine and dye flowers
Elaine and dye flowers

Elaine had begun to grow dye flowers, so in the summer of 2017, she decided to start selling them as cut flowers? She began by planting 100-row-feet of zinnia, cosmos, sunflowers and celosia.

I recorded this episode in March 2019 when I was in Walla Walla to speak (along with Elaine) about the Slow Flowers Movement for the Washington State Farmers Market Association.

Hers is a very personal, inspiring story and I know it will inspire anyone who views growing cut flowers as a new way of life, perhaps as a catalyst for all sorts of change. To learn how this story unfolds, I’ll let you hear from Elaine.

Learn More; Find and follow Gholson Gardens
Instagram
Facebook
Subscribe to Gholson Gardens’ newsletter

For Elaine and Mike, growing flowers is the latest chapter of their agricultural lifestyle, one that began with a llama and too many adorable alpacas for me to accurately count, continued to a flower and herb garden to grow plants that produce natural dyes for the wool, skeins and garments made with the alpaca fiber, and expanded just over a year ago to become a full-fledge cut flower farm.


Slow Flowers in the News

We’re always thrilled when members of the media ask to learn more about the Slow Flowers Movement — and I have a new story by journalist, writer and editor Karin Vandraiss to share with you. She recently profiled Slow Flowers for Avocado Magazine in a feature titled: “How to Support the Slow Flowers Movement.” The story is illustrated with so many of Missy Palacol’s gorgeous photographs and it’s a great piece you’ll want to read and share with your customers and clients. I love how Karin wrapped up the piece with 4 tips for making Mindful Floral Purchases.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.                  

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details improves profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   


Thank you for listening to the Slow Flowers Podcast!

Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! We’ll be back on our regular schedule with new episodes starting next week! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 864,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the right column.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

Episode 562: Susan McLeary shares her large-scale, foam-free, floral design installation techniques at the 2021 Slow Flowers Summit (encore presentation)

Wednesday, June 15th, 2022
Watch Susan McLearly’s design stage presentation from the 2021 Slow Flowers Summit at Filoli in Woodland Hills, California

We are closing in on the 2022 Slow Flowers Summit, taking place June 26-28th in Westchester County New York – at two venues, the Red Barn at Maple Grove Farm in Bedford and at Stone Barns Center for Food & Agriculture in Pocantico Hills. You’ve met almost all of our speakers here on the Slow Flowers Show or the Slow Flowers Podcast and tickets are nearly sold-out with sales closing on June 19th.

Susan McLeary
Susan McLeary demonstrates her “burrito” mechanice for large-scale, foam-free floral installations (c) Missy Palacol Photography

We invited Susan McLeary to teach on 2021 Slow Flowers Summit design stage and also to give our keynote presentation. We’ve shared Sue’s entire demonstration of a large-scale, foam-free botanical installation. You can learn Sue’s exact techniques and mechanics, as well as how she prepares her famous “burrito” as an alternative to foam, what types of ingredients she selects, and how she uses principles of design to achieve pleasing proportion and balance in her final work of art.

Susan McLeary's hanging installation at Filoli
A section of Susan’s hanging installation at Filoli during the 2021 Slow Flowers Summit (c) Missy Palacol Photography

Meet Susan McLeary at these social places:
Susan McLeary on Instagram and Facebook
Susan McLeary’s courses and workshops
Request Sue’s list of reliable flowers

I just looked up a quote from Sue from the first profile I published about her in 2017. This was for a story in Florists’ Review called “A Curious Creative.” Here’s a quote from Sue that I so appreciated, she said:

Susan McLeary teaching
Susan McLeary teaching large-scale foam-free floral installations at the 2021 Slow Flowers Summit (c) Missy Palacol Photography

“You have to be insanely curious and you have to keep your curiosity.” Rather than waiting for the muse to miraculously appear, Sue is ever-attentive and observant, seeking inspiration from many sources. She continues: “The life of a florist is very busy and there isn’t a lot of free time. But my advice is to make creative time a priority. Schedule a day, or part of a day, each month, and try out new ideas. Create just for yourself. Make the things that you want to make and be sure to have them photographed. Make it a priority.”

My favorite Sue McLeary quote from her 2021 Slow Flowers Summit presentation is this:

I think of large-scale design as a corsage for the room.

Susan Mcleary

Last Chance to Grab Your Slow Flowers Summit Ticket!

floral details at slow flowers summit
Floral details at the Slow Flowers Summit (c) Jenny M. Diaz

Of course, you’ve already heard me mention the countdown to the 2022 Slow Flowers Summit — it’s going to be an amazing event, a gathering of kindred spirits representing all facets of the domestic floral marketplace. This week is the FINAL opportunity to grab your ticket — and I have a special discount code to share with you! Use the Coupon Code: LETSDOTHIS for 10% off registration for any 2022 Slow Flowers Summit Ticket Type or for our once-in-a-lifetime Slow Flowers Dinner at Blue Hill Restaurant on Monday, June 27th. Offer expires June 19, 2022 (midnight PT) Find the registration link in today’s show notes — and I hope to see you there!


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 858,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right ->.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Game Hens; For We Shall Know Speed; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 554: A garden and studio tour with Lorene Edwards Forkner, sharing her new book “Color In and Out of the Garden”

Wednesday, April 20th, 2022

The tagline for today’s episode should be “how to see nature’s palette in deeper, more meaningful ways,” because that’s the lesson Lorene Edwards Forkner wants to share with everyone.

Lorene Edwards Forkner
Lorene Edwards Forkner (c) Mary Grace Long

As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed.

Color in and out of the Garden

Lorene is a past guest of the Slow Flowers Podcast and she was a featured presenter at the 2021 Slow Flowers Summit.

We recently recorded a tour through Lorene’s Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers.

I know you’ll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene’s beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win — I’ll share them after the interview. So, let’s jump right in to meet Lorene.

red spreadColor in and Out of the Garden
Gold from Color in and out of the Garden
pink from Color in and Out of the Garden

Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden — or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week.


Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year’s Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package!

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to:

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Glass Beads; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 553: Hitomi Gilliam and Gregor Lersch present the FREESIA Challenge, a new focus on Sustainable Floral Design Education

Wednesday, April 13th, 2022
FREESIA Challenge

I’m very excited about today’s conversation. My guests are Hitomi Gilliam and Gregor Lersch, renowned international floral design educators who have just launched a new endeavor called the FREESIA Challenge.

You’ll have to listen closely to learn what the FREESIA acronym represents! It’s an initiative to engage florists, and especially floral educators, to motivate the new generation of florists and students to begin challenging themselves to seek creative solutions to sustainable floristry. Like so many of us, Hitomi and Gregor believe that by sharing ideas and innovation through the creative process, it’s possible to move the profession to much-needed sustainable and eco-friendly practices.

The FREESIA Challenge includes a 4-category design competition, free for anyone to participate. The first Challenge is a 100% organic hand-tied bouquet, and the entry deadline is coming right up on April 12th, so you’ll want to check out all the details at freesiachallenge.com

Gregor Lersch bouquet
An 100-percent organic, hand-tied bouquet, by Gregor Lersch

Here’s more about Gregor Lersch:
Gregor Lersch portraitGregor Lersch is based in Germany and is a renowned international floral designer and educator. Recipient of many national and international awards and prizes for is floral art, Gregor believes that floristry must be suitable for forming part of our lives, and should be in line with the diversity of environment.

Author of many inspirational books on floral design, Gregor travels the world promoting European design, demonstrating and inspiring florist and floral artists. His concept of combining all styles, architecture, social components, design trends and personality of the artist in floristic work is successful throughout the world. This is his first appearance on the Slow Flowers Podcast.


Here’s more about Hitomi Gilliam:
Hitomi GilliamHitomi Gilliam AIFD is a Japanese-Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358. She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 10 years ago. Hitomi has lectured at major art museums and floral shows around North America and beyond, and she is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico.

Listen to Hitomi’s past appearances on the Slow Flowers Podcast:

Episode 437: What makes a Trend? Join me in a creative conversation with Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Colin Gilliam as we plan the upcoming Trend Summit 2020

Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe

An 100-percent organic, hand-tied bouquet, by Hitomi Gilliam

As Gregor and Hitomi discussed, to support the FREESIA Challenge and keep it free of outside and commercial interests, they are presenting a series of live lectures coinciding with each of the four challenge themes, which is available for $150. Each lecture is live-streamed and registrants will have access to the full replay videos. Click here for more details.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to:
Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 835,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Nuthatch; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 551: Riz Reyes shares his first book: GROW, A Family Guide to Plants and How to Grow Them

Wednesday, March 30th, 2022

It’s Spring, so it’s garden book season, of course. Last week, you met Teresa J. Speight, author of Black Flora. Today, it’s my pleasure to introduce you to Riz Reyes of RHR Horticulture, a longtime Slow Flowers member and friend who has authored his first book for young readers and their families.

GROW: A Family Guide to Plants and How to Grow Them, encourages children to discover 15 plants and fungi with life-changing powers and learn how to grow them at home.

Riz profiles 15 plants, beautifully illustrated by Sara Boccaccini Meadows, and in each section, readers will meet the often surprising plant relatives (for example, the tasty tomato is a cousin of deadly nightshade!). Interesting plant stories are accompanied with step-by-step instructions to grow and care for each one, whether you have a big backyard garden or a sunny windowsill.

Here’s a little bit more about Riz:

Rizaniño “Riz” ReyesRizaniño Reyes is a horticulturalist, speaker, and educator. Growing up in the Philippines, Riz spent his childhood on a fruit plantation managed by his father before moving to the Pacific Northwest at age seven. Upon arrival in the United States, he learned the names of the new and strange flowers and continued to nurture his love of horticulture—“the art and science of plants”—at the University of Washington. Of his work, he says he hopes to inspire more young people, “especially people of color, to be involved with interacting with nature and learning about the environment . . . If everyone did this, can you imagine what a beautiful world this could be?” 

Grow Pineapple spread
The story of the Pineapple in GROW, by Riz Reyes
Orchids in GROW
The story of Orchids in GROW

I hope you enjoy our conversation, recorded a few weeks ago inside my cozy greenhouse. I’ve edited some of the whimsical, info-packed illustrations by Sara Boccaccini Meadows throughout this video.

Listen to my 2015 interview with Riz in Episode 215: Riz Reyes on Floriculture as the Gateway to Horticulture (Episode 214)

Find and follow Riz Reyes at these social places:
RHR Horticulture on Facebook
RHR Horticulture on Instagram
RHR Horticulture on YouTube


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org

Thank you to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com

Thank you to Flowerfarm.com. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 830,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 


Music credits:
Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Solo Acoustic 5
audionautix.com


Episode 548: Flowers – Self Care Made Easy, and more about the new flower promotion campaign with Steve Dionne of CalFlowers

Wednesday, March 9th, 2022
THAT FLOWER FEELING is a cooperative effort to get more Americans enjoying more flowers, more often. From upscale florists, farmers markets or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions? Even the most modest bouquet of flowers can have all sorts of positive short and long term effects on how we feel — in other words, it’s that flower feeling.

In mid-January, I was invited to a virtual launch of an ambitious, new, consumer-focused flower promotional brand called That Flower Feeling.

The invitation came from CalFlowers, the floral trade association most widely known for providing its members with the lowest FedEx shipping discounts and negotiated discounts through other ground and air channels across the U.S.

One of the association’s top goals is to promote the benefits of flowers to new generations of American consumers. Slow Flowers Society is a member of Cal Flowers and we’re grateful for CalFlowers sponsorship of the upcoming Slow Flowers Summit.

I was so impressed about the brand, That Flower Feeling, and the new campaign, Flowers: Self-Care Made Easy, that I wanted to share it with our Slow Flowers Community. The campaign is a cooperative effort to get more Americans enjoying more flowers, more often. My guest, Steve Dionne, executive director of Cal Flowers, believes that whether it’s from upscale florists, farmers markets or grocery stores — as long as people regularly bring home flowers, it’s a good thing. 

Let’s jump right in and meet Steve, hear about CalFlowers and how That Floral Feeling was created, and view some of the fun assets and content they’ve created — all available to you for your own marketing efforts.

Self care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of them. Flowers on the other hand are self care made easy. They won’t replace working out or eating well. But they’re a spiritual tune-up. So treat yourself to a little off-the-shelf self care.

That Flower Feeling
three pinterest tiles Self Care Made Easy
Three of the social media assets created to promote Flowers – Self-Care Made Easy

Learn more about CalFlowers Here

Follow That Flower Feeling at these social places
YouTube
Facebook
Instagram

Pinterest

Request access to the campaign assets by emailing: info@thatflowerfeeling.org


Join the March Slow Flowers Member Meet-Up!

March 2022 MeetUp

March 2022 MeetUp graphic2

Coming up this Friday, March 11th at 9 am Pacific/Noon Eastern, you’re invited to join our March Slow Flowers Meet-Up. Our special guest is author Teresa J. Speight and many of the Creatives featured in the beautiful and significant new title, BLACK FLORA.

This event is open to guests, so share the link with anyone in flower farming and floral design who should know about Black Flora! We’ll discuss the book, meet several of the flower farmers and floral designers who participated, and preview the stunning cover floral art and some of the interior spreads.

We’re opening up this month’s Meet-Up to guests, but everyone needs to pre-register. I hope to see you there in the zoom room!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thanks to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 822,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music Credits:

A Palace of Cedar; Net and the Cradle; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com