Debra Prinzing

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Archive for the ‘Creativity’ Category

Episode 741: Dried Floral Magic with Bethany and Charles Little of Charles Little & Co.

Wednesday, November 5th, 2025

The beauty of dried botanicals is a fitting topic for our first episode of November, as the interest in and demand for these preserved florals represents significant financial influx for flower farmers and floral designers. My recent visit to Charles Little & Co. in Eugene, Oregon, illustrates the story as I interviewed both Charles and Bethany Little, return guests of the Slow Flowers Podcast. Join me on a farm tour with Charles as we discuss interplanting strategies for annuals and woody ornamentals, plus check out his favorite annuals to grow for drying. Then, we’ll explore the dried floral operation, from packaging to shipping techniques, with Bethany and her team. I left my visit with a deeper understanding of the ways a dried floral program can enhance fresh-floral farming and retail floristry – with the allure of color, texture, character, incredible variety, and long-lasting beauty.

In the past year, I’ve spent hours speaking with growers to learn of the many ways they are diversifying their crop mixes and product offerings, especially in non-perishable (or less perishable) categories. Dried flowers are having a renaissance, which should be no surprise to you. I wanted to dig deeper into what the folks at Charles Little & Co., are doing in this category. Charles and Bethany are established dried flower growers and experts when it comes to selecting the best varieties and supplying the floral marketplace with their huge inventory of dried floral crops.

My co-author Robin Avni and I featured Charles Little & Co. as one of 29 North American growers in The Flower Farmers, published earlier this year. In their profile, we write: “Trends are often cyclical, especially in the floral marketplace. Charles is delighted that dried flowers are again fashionable. He points out that fresh flower wholesalers who in the past had no interest in stocking dried flowers are now ordering large quantities, thanks to increasing customer demand. One difference between the dried statice, goldenrod, celosia, and lamb’s ears of old and today’s dried flower palette is the explosion of botanical choices – even premium blooms like peonies and dahlias are sold as dried flowers.

Today’s interview includes some bonus content, filmed during my farm tour with Charles. He discusses the practice of interplanting rows of annuals between rows woody ornamental shrubs, explaining how this makes the land doubly productive. By the time those shrubs are more mature and are shading out the space where annuals previously grew, it means they are also shading out weed production – improving efficiency and reducing labor. I love this idea of permaculture and I remember learning about it from Charles on my very first visit to his farm in 2010.

This episode is a visual one, so I hope you check out the video version above. You’ll love the experience.

As a bonus, I’ve added the two-page Dried Flowers sidebar that accompanies the Charles Little and Co. chapter in The Flower Farmers. It includes their 10 best annual flowers to dry and tips on harvesting, drying, and maintaining colorfastness.

Follow Charles & Bethany Little at these social places: Instagram and Facebook

Subscribe to Charles Little and Company’s newsletter here


Slow Flowers November Newsletter

Slow Flowers Newsletter November 2025

Slow Flowers WORLDWIDE Summit 2026

2026 Slow Flowers WORLDWIDE Summit Speakers
2026 Slow Flowers WORLDWIDE Summit Speakers

We continue to count down to the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31, and I hope to see you there. We’re so excited to welcome many top floral experts in sustainable farming and floral design, and you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. Thank you to Dee Hall Goodwin of Black Flower Farmers for co-producing the Summit with us and creating two special presentations that she will moderate. You can see the entire lineup of topics and speakers in our show notes at slowflowerspodcast.com!


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Fast Popa
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 740: The Lily Episode with Jessica High of Flamingo Holland Bulbs and Peterkort Roses’ Year-Round Lily Program with Norman Peterkort and Sandra Laubenthal

Wednesday, October 29th, 2025

We’ve been working closely this past year with lily bulb growers around the country, with the goal of providing more lily education to both farmers and florists. For today’s Lily Episode I wanted to learn more about what’s required to have a year-round lily program. I began my conversations with Jessica High of Flamingo Holland Bulbs, a Southern California-based vendor of Dutch-grown lily bulbs for specialty cut flower growers. That’s followed by a visit to Peterkort Roses, a longtime Slow Flowers member, known not only for growing beautiful roses, but also for Oriental, Asiatic, and LA Hybrid lilies around the year. I toured the lily greenhouse with Norman Peterkort, followed by a more extensive conversation with his sister, Sandra Laubenthal, who manages their lily program. What a great introduction to this beautiful and classic flower – I’m mesmerized and you’ll be, too.

Lily design inspiration
Lily design inspiration

I’m excited to bring you today’s conversation about the world of easy-to-grow lilies. If you’re a field farmer, or a garden grower like me, lilies are stars of the summer season. But, amazingly, lilies can be planted to bloom in succession, with  year-round availability. At Peterkort Roses, that means growing Oriental, Asiatic, and LA Hybrids undercover in their heritage greenhouses in Hillsboro, Oregon, outside Portland.

Peterkort Roses in the lily greenhouse
Peterkort Roses in the lily greenhouse

By planting lily bulbs in crates on a weekly succession of about 1,500 lilies per rotation, Peterkort ensurses that lilies are available for Portland and Seattle area florists who have standing orders for their coolers, and for event designers who need dazzling lilies for statement pieces and installations. For each floral holiday, from Christmas and Valentine’s Day to Easter and Mother’s Day, to the fall harvest table, the lily has a perennial presence in Peterkort’s lineup of local blooms.

'Mikaela' lily
‘Mikaela’ lily

As we discuss, innovations in lily breeding are pushing the envelope with double lilies, a wider palette of lilies, as well as fragrance and pollen-free varieties. And those features are attracting a new batch of customers, from the farmers’ market buyer to the client with a luxury vibe.

The episode introduces lily bulb vendor Jessica High, of Flamingo Holland, based in Southern California. Then we jump to Peterkort, which sources lily bulbs from a number of distributors, including Flamingo Holland.

Armloads of lilies -- who could resist?!
Armloads of lilies — who could resist?!

Find and follow Peterkort Roses on Instagram and Facebook
Find and follow Flamingo Holland Bulbs on Instagram and Facebook

More Lily Resources from Flowerbulbdotcom, a Slow Flowers Podcast sponsor


Free Download: Lily Master Class


Slow Flowers WORLDWIDE Summit 2026 — Save $50 off Early Bird Tickets

2026 Slow Flowers WORLDWIDE Summit Speakers
In Slow Flowers Summit NEWS, this is the last week for grabbing your Early Bird Ticket to the 2026 Slow Flowers WORLDWIDE Summit, taking place online, January 30-31. Join Slow Flowers’ doers and thinkers for two days of progressive ideas,
creative connections and business inspiration. You’ll learn from some inspiring floral experts covering must-know intel, from sustainable floral design and botanical couture, to growing gorgeous flowers for weddings, events, and the everyday market, to business advice for your future. Thirteen incredible presenters will are joining the two-day event at a great price.
Save $50 off Summit Registration through October 31st. Members pay only $189. Thank you to Dee Hall Goodwin of Black Flower Farmers for co-producing the Summit with us and creating two special presentations that she will moderate. You can see the entire lineup of topics and speakers in our show notes at slowflowerspodcast.com – We hope to see you there!

Thank you to our SPONSORS!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Feathersoft
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 738: Meet Melissa Olson of Penflora Designs, a Bay Area floral studio and lifestyle shop reflecting her love of nature, the garden, and local blooms

Wednesday, October 15th, 2025

At Penflora, sustainable floristry meets thoughtful design. Founder Melissa Olson recently hosted me for a book-signing event at her Bay Area shop where we celebrated the publication of The Flower Farmers and enjoyed her beautiful floral design demonstration. It was one stop during a full weekend of floral, garden, and book events and you’ll love joining me on a tour through Melissa’s Slow Flowers-centered business. She founded Penflora in 2017 as a design studio that has expanded into a beautiful retail shop in Burlingame, just south of San Francisco, where the goods are curated and selected for the flower lover. After my reading and short introduction The Flower Farmers, Melissa demonstrated a seasonal arrangement complete with foraged garden elements and locally-grown blooms. It’s the perfect inspiration for autumn and I know you’ll connect with Melissa and her story.

Debra Prinzing (left) with Melissa Olson of Penflora Designs (right) (c) Niesha Blancas photo
Debra Prinzing (left) with Melissa Olson of Penflora Designs (right) (c) Niesha Blancas photo

Today, you’ll learn from Melissa Olson, owner of Penflora, a design studio and lifestyle store in Burlingame, California, just south of San Francisco.

I’ve met Melissa on a few occasions, including at the Slow Flowers Summit in 2021 when it took place in her backyard at Filoli historic home and gardens, and in Seattle when she traveled here to join the design workshop with Shane Connolly a few years ago. But I’ve been wanting to spend more time getting to know her and more about her path to florals.

When I knew I would be in the Bay Area for a weekend of book events, I reached out to schedule an interview for this podcast. That turned into Melissa suggesting we hold a book-signing in her shop. We both managed to achieve our goals and today, you’ll meet Melissa, join me on a tour of Penflora, and learn about her business model.

Growing up surrounded by nature and parents who loved to entertain, Melissa developed a deep appreciation for how plants and flowers can transform a space, whether in a garden, a vase, or as part of a thoughtfully designed interior or table scape. Melissa says she loves layers! 

Penflora specializes in bespoke floral designs and is home to a unique and relaxing boutique where nature meets design through sustainable floristry and an offering of curated items and gifts. There’s a fabulous mix of vintage and contemporary items for gift giving and the home. It’s filled with a residential-style ambiance that enhances workshops, private parties, and (of course) shopping.

Melissa studied landscape design at Filoli, and she continues to provide commercial and Residential plant and floral design work for events and clients as a service of Penflora.

Find and follow Penflora on Instagram and Facebook


Join Us at the Slow Flowers WORLDWIDE Summit

2026 Slow Flowers WORLDWIDE Summit Speakers
2026 Slow Flowers WORLDWIDE Summit Speakers

In Slow Flowers news, remember, you still have time to grab your Early Bird ticket to the Slow Flowers WORLDWIDE Summit, taking place January 30-31, 2026. The speaker lineup is truly inspiring and as we start to record and capture the tours, design demonstrations and presentations on film, I’m more excited than ever! I have been previewing the expertise you’ll soon learn from Francoise Weeks, Joan Thorndike, Max Gill, Diane Szukovathy, Katherine Raz, TJ McGrath and many other floral luminaries! I’m also excited to be partnering with Dee Hall Goodwin of Mermaid City Flowers and Black Flower Farmers, a she is curating two sessions for the Summit.

Early Bird Promotion features five free sessions from 2025
Early Bird Promotion features five free sessions from 2025

You’ll enjoy your $50 discount on registration now through October 31st and receive a link to our bonus gift for early bird registrations: A special viewing of five sessions from the 2025 Slow Flowers Summit – that’s right, five free hours of floral education from past instructors, including Pilar Zuniga, Hannah Morgan, Kristin Griffith-VanderYacht, Mara Tyler, and Toni Reale (shown above). That’s an incredible value. Check out the details and grab your discounted registration – click on the link below.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Bridgewalker
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 737: Herbs for floral design (and the garden) with Stefani Bittner of Homestead Design Collective and Rose Loveall of Morningsun Herb Farm

Thursday, October 9th, 2025

Compared to the way today’s guests view the role of herb plants for the landscape, for culinary and medicinal purposes, and especially for floral design, I feel like the herb repertoire in the Slow Flowers Cutting Garden is in need of a major makeover. Learning from herb-lover and edible landscape designer Stefani Bittner of Homestead Design Collective and Rose Loveall, herb grower and nursery owner at Morningsun Herb Farm, both based in the San Francisco Bay Area, has been so eye-opening and enriching. We recently collaborated on a Flower & Herb event to celebrate The Flower Farmers book while also exploring herbs for the garden and the vase. You might be surprised at some of the herbs Stefani and Rose use for floral design, and trust me, I now have a big order of scented geraniums heading my way – just in time to get them established in my greenhouse before the season ends. Immerse yourself in today’s herbal extravaganza – I just wish you could smell all the plants we discussed.

Stefani Bittner, Rose Loveall, and Debra Prinzing at Morningsun Herb Farm
Stefani Bittner, Rose Loveall, and Debra Prinzing at Morningsun Herb Farm

Today’s episode was filmed and recorded last weekend when I was on a book tour for The Flower Farmers book. Slow Flowers members around the Bay Area partnered with me to fill four glorious days of talks, readings, floral design demonstrations, and community connections. It was a fabulous autumn weekend and I’m excited to share it with you.

My conversation with Slow Flowers member Stefani Bittner of Homestead Design Collective and her frequent collaborator, Rose Loveall of Morningsun Herb Farm took place during an herb-and-floral-filled morning at Rose’s nursery, located in the countryside of Vacaville, California, on 3 acres, between Sacramento and San Francisco.

Herb and floral arrangement designed by Stefani Bittner
Herb and floral arrangement designed by Stefani Bittner
Stefani harvesting design ingredients in Rose's cut flower garden at Morningsun
Stefani harvesting design ingredients in Rose’s cut flower garden at Morningsun

This is a two-part plant tour, followed by Stefani and Rose’s presentation on growing herbs for the cut flower garden and design tips.

Here’s a bit more about each woman:

Stefani Bittner is the owner of Homestead Design Collective, a San Francisco Bay Area landscape design firm focused on creating beautiful gardens that provide harvest. Stefani is the co-author of The Beautiful Edible Garden, Harvest: Unexpected Projects Using 47 Extraordinary Garden Plants and The Fragrant Flower Garden (all published by Ten Speed Press). She is a past guest of the Slow Flowers Podcast.

Herb drying rack at Morningsun Herb Farm
Herb drying rack at Morningsun Herb Farm

Rose Loveall-Sale is owner of Morningsun Herb Farm, a family-owned nursery specializing in culinary, medicinal and specialty herbs. She has spent the last 30 years growing more than 700 varieties of herbs and perennials, starting the nursery as a weekend venture and expanding it to a plant lover’s destination, as well as a mail order nursery. Rose is originally a forester by education (University of California, Berkeley), but she discovered that herbs were her favorite plants to grow and enjoy. An M.S. in Environmental Horticulture from the University of California at Davis rounded out her education and piqued her interest in owning and operating her own nursery. Her family’s farm in northern California proved the perfect spot for her horticultural endeavors.

Rose and her team propagate and sell culinary, medicinal and landscaping herbs, as well as many unusual perennials for hummingbird and butterfly gardening, drought tolerant perennials, scented geraniums, succulents, and heirloom vegetables in the spring and fall. They specialize in a huge selection of lavender, propagating over 45 varieties in our greenhouses.

Check out Morningsun’s plant catalog – they ship across the country and are a fantastic resource.

Find and follow Homestead Design Collective on Instagram and Facebook
Read Homestead Design Collective’s Newsletter on Substack

Find and follow Morningsun Herb Farm on Instagram and Facebook

Follow the link to the waiting list for the forthcoming details for their 2026 retreat to Puglia, Italy, at Trulli Trazzonara, Stefani’s vacation rental there. I’m fascinated with their plans and want to share them with you.


Herb Resources from THE FLOWER FARMERS

As a post-script, I want to highlight The Flower Farmers’ HERB EXPERT, whose story I shared with the audience at our Herb & Flower workshop at Morningsun. I’ve been so inspired by Xenia D’Ambrosi, owner of Sweet Earth Co., whose story is featured in the book. As a bonus for you, here is Xenia’s list of her 10 favorite herbs – excerpted from her chapter – it’s a great starting point for gardeners and flower lovers and the perfect reference for your herb plant shopping!


Join Us to Tour Holland and Belgium for a Slow Flowers Experience

Flower & Garden Inspiration in Holland and Belgium
Flower & Garden Inspiration in Holland and Belgium with Debra Prinzing (top) and Lorene Edwards Forkner (bottom)

Speaking of garden travel, remember that I’ll be leading a luxury garden and floral river cruise and tour through Amsterdam and Belgium next spring. Lorene Edwards Forkner, author of Color in and Out of the Garden, will be my partner and our artist in residence on this excursion scheduled for April 19-29, 2026. Nearly half of the cabins are already spoken for on this one-of-a-kind tour, so check out the link below to learn more. It’s a Slow Flowers Experience and I hope you can join us!


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Celestial Navigation
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 734: A visit to The Little Farm on Olga Road, with Carol Wetzel and Allan Tone, where customers are welcomed to harvest the beauty of flowers, herbs, and vegetables

Wednesday, September 17th, 2025

At The Little Farm on Olga Road on Orcas, Carol Wetzel and Allan Tone live in a small house and have devoted much of the surrounding three acres to growing a food-herb-and-flower farm and seasonal plant nursery to serve their neighbors and island visitors, including destination wedding clients. The Little Farm is a Big Endeavor that began when Carol and Allan arrived at the beginning of the Pandemic. The move was possible because they also own a small software company and are able to operate it remotely. So you might think The Little Farm is a side hustle, but it’s much more than that, as the couple embraces permaculture, environmental biodiversity, and organic practices while caring for a once-neglected hayfield turned magical, plant-centered experience for everyone who enters its gates. Join us on a tour of The Little Farm and a conversation with Carol – I know you’ll enjoy it as much as I did.

Allan Tone and Carol Wetzel, founders of The Little Farm on Olga Road, Orcas Island, Washington
Allan Tone and Carol Wetzel, founders of The Little Farm on Olga Road, Orcas Island, Washington

I recently mentioned that I’ve been busy in the field, gathering stories and interviews to share with you in anticipation of my upcoming 2-week trip to Japan, so today, you’re in for a real treat – a visit to The Little Farm on Olga Road, based in Eastsound on Orcas Island and owned by Carol Wetzel and Allan Tone. I reached this gorgeous destination in a tiny airplane piloted by Allan. The short but breathtaking flight in and of itself was like a luxury vacation to one of the most popular of the beautiful string of islands that make up the San Juan archipelago.

Specialty Cut Flowers from The Little Farm on Olga Road
Specialty Cut Flowers from The Little Farm on Olga Road

Overlooking a beautiful bay on Orcas Island, The Little Farm on Olga Road offers a spectacular seasonal array of perennials and annuals to enjoy in a multitude of ways. Carol and Allan’s cutting garden bounty begins in early spring with tulips, anemones, hellebores and irises; summertime welcomes fragrant sweet peas, followed by zinnias, cosmos, sunflowers, and specialty dahlias – all of which were thriving at their seasonal peak when I arrived. To come, the arrival of more than 60 varieties of heirloom chrysanthemums later this fall.

A social media post tells the story of The Little Farm's origins
A social media post tells the story of The Little Farm’s origins
The Little Farm Soap Co.
The Little Farm Soap Co. features all local and natural ingredients

What I learned on my visit is that The Little Farm is not just a flower farm. With three distinct orchards, a mini vineyard of wine and table grapes, hardy kiwi, and seasonal vegetables, the gates open to visitors who can enjoy a You Pick experience or shop in the Farm Stand that’s also stocked with fresh farm eggs, plant starts and a selection of the farm’s soap and skincare line made from locally sourced-tallow and essential oils pressed from the flowers. 

The golden hour at The Little Farm and Carol Wetzel
The golden hour at The Little Farm (left) and Carol Wetzel (right)

Carol, a lifelong gardener and educator with a Doctorate in Education, says her real delight is the joy her garden creations bring to friends, neighbors and visitors on Orcas Island, people who want to immerse themselves in the wonderful world of flowering perennials and annuals. 

Allan’s role at The Little Farm is evident everywhere you look, including artfully built barns, farm stand, hoop houses, and an innovative irrigation system. Allan is the President of Orcas Aviation Association, which provides Mercy Flights for individuals and family members that need a quick flight off the island for non-life-threatening treatment such as chemotherapy or other medical emergencies.  He and a handful of volunteer pilots fly thousands of missions each year.  

Some of what you'll discover at The Little Farm on Olga Road
Some of what you’ll discover at The Little Farm on Olga Road

Their commitment to community and their Little Farm is inspiring and I’m delighted to share it with you today. I’m so grateful to Carol and Allan for their hospitality and for their membership in the Slow Flowers Society. I left my 24-hour visit to The Little Farm filled with a shared sense of wonder. As Carol and Allan continue to work hard and pay great attention to what brings joy to their visitors, their original vision for The Little Farm and what it represents is taking shape beautifully.

Subscribe to The Little Farm’s newsletter mailing list and follow The Little Farm on Instagram and Facebook.


Thank You to Our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Lissa
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 733: Field tour and design demonstration with Alicia Houston of Healer’s Harvest

Wednesday, September 10th, 2025

Alicia Houston is the founder of Healer’s Harvest, based in Poulsbo, Washington. After moving to the Pacific Northwest from San Diego to care for her grandfather, a long-time veggie grower and farmers’ market seller, Alicia found her own passion for flower farming. Her lifelong interest in medicinal plants led her to take courses, attend workshops, and eventually launch Healer’s Harvest in 2022. Alicia provides floral designs for weddings, events, and pop-ups; she offers DIY flower buckets and hosts design workshops. She is committed to sustainability, using locally sourced flowers and eco-friendly techniques to create unique, seasonal arrangements that reflect the beauty of the Kitsap Peninsula where she lives. Join me on a field tour with Alicia as she harvests her healing floral ingredients for a beautiful design demonstration.

Alicia Houston of Healer's  Harvest
Alicia Houston of Healer’s Harvest

Now that we’re officially into September, I’ve been motivated to schedule as many in-person interviews for the Slow Flowers Podcast as possible. The floral palette is at its peak and yet there’s an awareness that we’ll soon arrive at the fall equinox. Knowing that I’m heading to Japan for two weeks, I spent the early part of September recording three back-to-back farm visits with beautiful video and delightful conversations. The first of those three is today’s interview with Alicia Houston of Healer’s Harvest.

Alicia, harvesting crabapple branches  in Grandpa's Orchard, Poulsbo, Washington
Alicia, harvesting crabapple branches in Grandpa’s Orchard, Poulsbo, Washington

I met Alicia at the leased field where she has farmed annuals and dahlias for two seasons, land that Alicia recently learned she will have to give up. That’s bittersweet, but as she evolves her young floral enterprise, Alicia is discovering that there’s still plenty of garden space where she lives with her grandfather, as well as a possible new location for 2026. As she points out, with her increased focus on floral design and freelancing, Alicia has deepened her ties with other farmer-florists in the Kitsap Peninsula from whom she can source – even if her growing space is reduced.

Alicia's modern, seasonal, Ikebana-inspired arrangement with a pin frog mechanic
Alicia’s modern, seasonal, Ikebana-inspired arrangement with a pin frog mechanic

Thank you for joining me today! I’m so grateful that Alicia and I met when she was just getting started. I think it was 2022 when she and her sister came to the Northwest Flower & Garden Festival and our membership manager, Tonneli Gruetter, brought them to the floral stage to introduce us. Fast-forward to 2025 and Alicia was a featured Blooms & Bubbles instructor leading one of our Slow Flowers floral design workshop. I love how these connections continue to deepen.

Find and follow Healer’s Harvest on Instagram and Facebook


Learn More from Alicia at the Slow Flowers WORLDWIDE Summit 2026

2026 Slow Flowers WORLDWIDE Summit Speakers
2026 Slow Flowers WORLDWIDE Summit Speakers

Top Row, from left: SHANE CONNOLLY, Shane Connolly & Co.; DEE HALL GOODWIN, Mermaid City Flowers and Black Flower Farmers; MAX GILL, Max Gill Design; and FRANÇOISE WEEKS, Françoise Weeks Floral
Row 2, from left: RIZANIÑO “RIZ” REYES, RHR Horticulture; DIANE SZUKOVATHY, Jello Mold Farm and Seattle Wholesale Growers Market; KATHERINE RAZ, The Fernseed; and MONIQUE MORRIS, Epiphany Eight Flower Farms
Row 3 from left: MARILYN GRIFFIN, Griffin Gardens; CELESTINA ROBERTSON, Forever Green Flower Co.; TJ MCGRATH, TJ McGrath Design; and DEBRA PRINZING, Slow Flowers Society
Row 4 from left; ALICIA HOUSTON, Healer’s Harvest and JOAN THORNDIKE, Le Mera Gardens

For the 2026 Slow Flowers Worldwide Summit in January, Alicia will join Dee Hall Goodwin, Monique Morris, and Marilyn Griffin on a panel discussion: Building a Farmer-Florist Business. As I mentioned last week, we’ve invited Black Flower Farmers to join Slow Flowers Society as the Summit’s co-host, and Dee is producing two of the sessions, including this one. We’ve just announced the full speaker lineup for the online Summit and Tickets will go on sale October 1st.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at swgm.coop or seattlewholesalegrowersmarket.com.

And thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Topslides
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 732: Celebrating Taylor Swift’s Engagement as People Magazine’s Floral Expert with Ashley Greer of Atelier Ashley Flowers

Wednesday, September 3rd, 2025

The news was impossible to ignore last Tuesday, as the Internet exploded with reports of Taylor Swift and Travis Kelce’s engagement. For flower people like us, seeing the enchanted garden setting with a lush display of roses, hydrangea, delphinium, lilies, and masses of greenery – well, it was all too wonderful. Whether you’re a devoted Swiftie or not, the fairytale narrative is a shot in the arm for flower growers and creatives. We always want to put flowers at the center of the story, right? And thank you, Taylor and Travis for doing just that. Today, I’m so happy to welcome longtime Slow Flowers member Ashley Greer, a DC-based florist and owner of Atelier Ashley Flowers. I know you’ll love hearing Ashley’s behind-the-scenes story of how she helped editors at People magazine report on Taylor’s engagement flowers – and the conversation just might inspire how you communicate the meaning and importance of flowers to your clients.

Ashley Greer of Atelier Ashley Flowers
Ashley Greer of Atelier Ashley Flowers

OMG, well, I said it at the top of today’s episode – thank you, Taylor and Travis for placing flowers at the heart of your magical engagement news! It’s my pleasure to welcome Ashley Greer of Atelier Ashley Flowers, a true Taylor Swift devotee, who joined me at the last minute to record today’s episode about the floral phenomenon we’ve all just witnessed.

Floral Design by Ashley Greer of Atelier Ashley Flowers
Floral Design by Ashley Greer of Atelier Ashley Flowers

As one opinion writer in the New York Times described it: “The news feels like a tiny piece of joy in a sea of troubles, a little bit of brightness in the dark. Yes, it was probably all micromanaged. It still made me happy — and hopeful.

Ashley Greer is a Washington, D.C.-area studio florist whose work and commentary has been featured in People Magazine, The Washington Post, Martha Stewart Weddings and Martha Stewart Living, the Associated Press, and many other outlets, including, now the Slow Flowers Podcast.

Florals for residential clients
Florals for residential clients

After more than two decades as a floral creative, Ashley continues to believe the energy and vibrancy of plant material flowers, foliages, and fruits are elements of transformation. She writes: “They are my tools for creating an intimate experience customized to your situation and floral needs. Each bouquet is a one-of-a kind, unique work of ephemeral fine art designed with love.”

Last week, when I saw that People magazine relied on Ashley’s floral expertise for two online stories, first of all, I was so happy for her, and for the Slow Flowers community, to see that one of our members was part of the international Taylor-Travis engagement commentary. Second, I was thrilled that Ashley made time to join me in the virtual studio as together we viewed the engagement images from Instagram and discussed how she interpreted the installation’s meaning, sourcing, recipe, mechanics and more.

Ashley Greer and one of her custom designs for a residential client
Ashley Greer and one of her custom designs for a residential client

I had a big smile on my face during the entire conversation and I’m excited to share it with you today. I’m so grateful to Ashely Greer of Atelier Ashley Flowers for her membership in and support of the Slow Flowers Movement. As an artisan florist, Ashley knows that her strengths lay in the way she combines unique varieties of blooms and color palettes to produce a one-of-a-kind look that her clients may never have seen before and may never experience again. I hope her story inspires you on your floral journey and gives you confidence to reach out to your local media outlets as a floral expert.

Find and Follow Atelier Ashley Flowers on Instagram and Facebook

Read more in People magazine:
Taylor Swift’s Fairytale Engagement Flowers Likely Cost Up to $38k and Used Over 2,000 Blooms, Says Expert

What Taylor Swift’s Stunning Engagement Flowers Symbolize — Including a ‘Snake’ Lily (Exclusive)

LISTEN: Ashley’s Spotify Play List, “The Taylor in Me”
https://open.spotify.com/playlist/5uG09fqxa5cw2slgkk6nmg?si=qBzeukZYSBatbkw6-5ZQAQ


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at ascfg.org.

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Fast Pop
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 729: Jenny Jonak of Dragon Song Farm on building community, enriching a family’s lifestyle, and encouraging creative expression through flower farming

Wednesday, August 13th, 2025

Dragon Song Farm is located in Oregon’s Willamette Valley outside Eugene. Founder Jenny Jonak’s mission is to bring a sense of floral magic to her customers and community while promoting sustainable, earth-friendly growing practices. By using regenerative farming techniques, Dragon Song ensures that their flowers are grown in harmony with nature, restoring and enriching the soil for future generations. I recently spend a glorious morning with Jenny, touring Dragon Song’s fields, production areas and greenhouses, and discussing her belief that every bouquet should delight the senses and also contribute to a healthier planet. I’m excited for you to join the conversation.

Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky
Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky

My summer travels continued last week, as I joined my husband Bruce and friends at the USA Track and Field championships in Eugene, Oregon. In addition to enjoying inspiring athleticism of world-class athletes, I was inspired by world class blooms growing there in Willamette Valley.

Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky
Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky

On the calendar was a long-planned celebration of The Flower Farmers book with two Oregon farms featured in its pages. Bethany and Charles of Charles Little & Co. in Eugene hosted a festive Sunday morning book party at their Farm Stand, and we were joined by Erin McMullen and Aaron Gaskey of Rain Drop Farms, based in nearby Philomath, Oregon, who are also featured in The Flower Farmers. It was so fun for guests who purchased their own copies of the book to have all five of us sign our pages – what a special memento. So many longtime friends and members came to the event and I really enjoyed meeting new friends, florists, and flower farmers who are inspired by the community we have nurtured. Thank you, Charles & Bethany, for a wonderful visit.

Jenny Jonak at Dragon Song Farm in Oregon's Willamette Valley
Jenny Jonak at Dragon Song Farm in Oregon’s Willamette Valley

Also while I was in Eugene, I visited Jenny Jonak, owner of Dragon Song Farm, today’s guest of the Slow Flowers Podcast. Dragon Song Farm has been a Slow Flowers Society member for a few years, but I had not met Jenny in person, so I invited myself for a visit. The weather and views were absolutely perfect and we recorded a tour of Dragon Song’s growing areas, as well as a sit-down conversation, filmed in the barn-studio.

A custom-made farmstand, complete with dragon heads, inspired by Jenny's children's imaginations and lots of JRR Tolkien stories
A custom-made farmstand, complete with dragon heads, inspired by Jenny’s children’s imaginations and lots of JRR Tolkien stories

Here’s a bit more about Jenny Jonak. She has been practicing since 1997, and has extensive experience with commercial litigation and corporate law. Jenny graduated from the University of Virginia School of Law and obtained her undergraduate degree with high honors from the University of Virginia. She has acted as outside general counsel for several companies, ranging from start-ups to international technology conglomerates. 

Dragon Song Farm at the Lane County Farmers' Market in Eugene, Oregon
Dragon Song Farm at the Lane County Farmers’ Market in Eugene, Oregon

On her law firm’s website, we learn that when not practicing law, Jenny has contributed her time as a photojournalist to various wildlife and humanitarian projects, including photography for the World Wildlife Fund, Friends of Calakmul, Rainforest2Reef, as well as HIV and famine relief projects in Africa.  She volunteers for a number of non-profits, including serving on the Board of Directors for the Eugene 4J Schools, Board of Directors of the Asian American Council of Oregon, Steering Committee for the Lane County Campaign for Equal Justice (which fundraises for Legal Aid), Friends of Family Farmer’s Legislative Committee, Board of Directors of Oregon Mozart Players, and West Cascades Fiddle Camp & Workshops Committee – and countless past roles in the civic and cultural life of her community. I love that the section concludes like this: “When not working, she enjoys attending old-time fiddle jams and growing heirloom vegetables and flowers on a family farm in the Willamette Valley.”

Just-harvested seasonal blooms from Dragon Song Farm
Just-harvested seasonal blooms from Dragon Song Farm

Um, okay, the bio sounds like Jenny’s flower farm is a little hobby project, but that is far from reality. When you hear our conversation and (I hope) take time to watch a replay of the beautiful video of this episode, you will be left wondering how on earth does Jenny has any time to practice law?! Her fields and crops are prolific and the farm’s many activities are inspiring. I think you’ll enjoy this conversation as much as I did.

CSA bouquets from Dragon Song Farm
CSA bouquets from Dragon Song Farm

I’m so grateful to Jenny Jonak and Dragon Song Farm for their membership in and support of the Slow Flowers Movement. I hope this story inspires you on your floral journey.

Find and follow Dragon Song Farm on Instagram and Facebook


Debra in Holland, a guest of Dutch Lily Days in 2024
Debra in Holland, a guest of Dutch Lily Days in 2024

I also have some amazing news to share, just announced! I’ve been invited to co-host a special Floral and Garden European River Cruise with popular tour leader Lois Moss of Portland, Oregon-based Tour 2 Explore More. The tour dates are April 19 to 29, 2026.

An iconic scene, spotted outside Amsterdam
An iconic scene, spotted outside Amsterdam

This very special excursion is 100% tailored to the garden and flower lover. I’ve always wanted to take a European river cruise, so I’m excited to announce a tour that combines visiting some of Holland and Belgium’s most exclusive gardens and floral venues while traveling onboard an AmaWaterways ship. Lois and I will take you to inspiring garden and floral destinations and cultural sights, with custom shore excursions. Having developed and led numerous international tours to garden-themed destinations, we are in great hands with Lois’s professionalism and shared passion for experiencing floral destinations around the globe.

The main tour will be April 19-29 and includes a 7-night river cruise with custom shore excursions plus 3 nights in the charming city of Utrecht.  There will be an optional 2 day pre-tour for those who want to experience the famous Bloemencorso Bollenstreek flower parade.  

The itinerary is nearly finished and we will be wrapping up all the details soon.  With my own deep connections to the horticulture and floral community, we expect to have some exceptional and unique experiences. Registration is expected to begin on September 10th and it will probably sell out quickly.  Be the first to know by completing a simple interest form – you can find the link in today’s show notes.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Jillian Bridges
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 728: Building a Successful Floral Tourism Destination, with Lori and Jim Bochner of Bochner Farms in Indianola, Iowa

Wednesday, August 6th, 2025

The Bochner family lived in the Des Moines, Iowa, suburbs for many years, in a house surrounded by a beautiful flower garden. As gardeners with other careers, Lori and Jim never dreamed of packing up everything, moving to rural Iowa, and growing thousands of flowers on a farm. Today, they consider Bochner Farms an “unplanned accident” that emerged from 50 acres of raw land originally intended for weekend camping, fishing, hiking and sitting around the campfire —  you know, an outdoor escape from city life. One year after buying the land, Lori and Jim decided to move there permanently. They built a farmhouse, planted thousands of flowers, and have slowly transitioned the property into a botanical wonderland to share with other flower lovers and for those in search of beauty and a sense of peace. Join me on a walking tour with the Bochners and a conversation that connects the dots between an idea and the reality of being a destination flower farm.

Jim and Lori Bochner of Bochner Farms
Jim and Lori Bochner of Bochner Farms

If you’re a longtime listener of the Slow Flowers Podcast, you know that I can find great interview guests wherever I travel – and that’s because we have Slow Flowers members in all 50 states and in  most Canadian provinces! I also mange to find slow flowers-minded guests when I travel abroad, like on last year’s visit to France – and hint, hint – as part of my upcoming trip to Japan!

The Cottage Garden at Bochner Farms
The beloved Cottage Garden at Bochner Farms

Last weekend, when I flew to Des Moines, Iowa, to have a garden-and-art weekend with two of my longtime writer-editor friends, I invited myself to meet Lori and Jim Bochner of Bochner Farms. Friends in tow, I made the 30-minute drive south of Des Moines into the rural, Central Iowa countryside. When we arrived at Bochner Farms, we discovered an oasis of flowers surrounded, it seemed, on all sides by corn stalks and bean fields.

The party pavilion hosts private gatherings for up to 50 guests
The party pavilion hosts private gatherings for up to 50 guests

There, Lori and Jim Bochner greeted us and led a stroll through their event-focused flower farm and nursery. With distinctive, farm-style architecture (even for the chicken house), a huge covered pavilion for groups up to 50, a charming cottage garden, an enviable she-shed, and displays of dahlias, annuals, and their unique collection of daylilies, there was so much to see!

The Willow Cottage, a charming "she-shed"
The Willow Cottage, a charming “she-shed”

By necessity, they have installed air conditioning inside the design studio and the picture-perfect shed, as well as in the event barn, currently being upgraded for larger gatherings beginning in 2026. Climate control ensures that all guests are comfortable and never want to leave!

Daylily Collection
The ever-expanding daylily collection, on display for guests to learn and shop for their own plants.

We wore our sun hats and let our fascination with Jim and Lori’s flower farming story – and the beauty of their blooms – distract us from the Midwest heat!

I’m so grateful to Lori and Jim and Bochner Farms for their membership in and support of the Slow Flowers Movement. I hope their story inspires you on your floral journey.

Find and follow Bochner Farms on Instagram and Facebook
Subscribe to Bochner Farms’ newsletter

Digital Download: How to Build a Cottage Garden

More about GIVING COLOR:
1 for 6.  Through a collaboration with Meals from the Heartland, Bochner Farms donates a meal that feeds six people for every flower purchase from our Iowa flower farm.  To learn more about Meals from the Heartland, visit their website at www.mealsfromtheheartland.org. All flower purchases count – so the more flowers purchased, the more people are fed.  This includes Bochner Farms tours, U-pick experiences, farm-to-table dinners, all of our bouquet subscriptions, and daylilies too. Find flowers here.


Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org!

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Pull Beyond Pull
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 723: Drawing from her family’s horticulture roots, Michigan-based farmer-florist Erin Webb of Florista of West Olive shares a farm tour and design demonstration

Wednesday, July 2nd, 2025

Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the land. She founded Florista of West Olive, since it to farm specialty cut flowers, design weddings and everyday arrangements, teach workshops, manage a CSA, and bring her blooms to the farmers’ market in Holland, Michigan. And now, her six-year-old son is experiencing a childhood much like Erin and her sister had. Listen in and learn how this full-circle journey has given Erin the floral business that fits her family’s lifestyle and beautifies her community.

Erin Webb of Florista of West Olive
Erin Webb of Florista of West Olive

Erin Webb calls herself a Chief Flower Organizer, and that’s an appropriate title for the founder of Florista West Olive, a western Michigan-based micro farm and design studio.

Floral design demonstration by Erin Webb
Here’s the completed floral design demonstration that Erin Webb filmed for our episode

Earlier this week, Erin and I recorded a fun conversation to share with you, as she reflects on the past six years of her foray into cut flower farming and its emphasis on garden-inspired floral design. As a bonus, Erin recorded a tour of Florista’s growing and production areas, followed by a floral design demonstration featuring her signature bowl arrangement. It’s a packed episode, for sure, so I’m going to jump right in and get started.

Grown and designed by Florista of West Olive
Grown and designed by Florista of West Olive

Thank you for joining me today! I’m so grateful to Erin for her support of the Slow Flowers Movement as a member, and I hope her story is an inspiring one to you.

Michigan-grown tulips at Florista of West Olive
Michigan-grown tulips at Florista of West Olive

Find and follow Erin Webb, Florista of West Olive on Instagram and on Facebook


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Learn more at www.a-roo.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Wristwatch
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com