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At the beginning of a New Year, I often find myself focusing on all the projects and improvements I want to tackle, not as “resolutions,” but as “upgrades” that frankly, I’ve probably been thinking about for the entire past year — and now it’s just time to put those ideas and concepts into practice. There’s something that resonates with the phrase, New Year, New You, and I have to say, I already feel like I’m ticking off some of those goals in small and large ways.

Whether that means getting beautiful prints framed so they can hang on my office wall rather than be stacked in a pile or ordering new filing cabinets and sorting through reams of paperwork that was previously mounded on the floor of my office; or subscribing to new software that will improve how Slow Flowers Society functions — it’s a long list. I’ve done those three things so far in less than three weeks — so I’m patting myself on the back. 

Today’s guest might just help you unlock something that you’ve been struggling with — how to streamline your recipes and proposals and take your wedding and event branding to a new level. Please join me in welcoming Corrine Heck, founder and CEO of Details Flowers Software.

The Details Flowers Software platform was created by florists, for florists, with the primary goal of providing a solution to help floral businesses of all sizes succeed. Motivated to create a system to help florists do more and earn more, Details believes in helping to shape the floral industry as a whole and help it grow. The platform connects florists, designers, growers, suppliers, wholesalers, and educators together to inspire a more beautiful world through flowers!

Founded in Ormond Beach, Florida in 2015, Details Flowers Software was created by Corrine Heck. As an event florist, Corrine designed and executed hundreds of events, becoming a leader in floral design in the Central Florida market. After years of growing her floral business, Corrine decided to move in another direction and take on the challenge of building a much-needed, all-in-one software solution for people just like her: florists.

Details partnered with the Slow Flowers Summit in 2021 and will return as a sponsor for our 2022 Summit – and just recently, they came onboard as a Slow Flowers Podcast sponsor.

Today we’ll learn about this useful and beautiful tool for organizing your floral enterprise and listen closely because there is a special offer for listeners that Corinne shares at the end of our conversation.

Thanks so much for joining us today. If you’re interested in learning more about Details, visit detailsflowerssoftware.com for a free 7-day trial. And take advantage of a 20%-off discount for your first year — use the promo code Corinne offered — it’s  SlowFlowers22.

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As I mentioned, Details is one of our sponsors for the 2022 Slow Flowers Summit, and to learn more, you’ll want to subscribe to our Summit newsletter — Here is the link to subscribe. We update our registrants and followers on the 15th of each month, so I’ll also share a link to the January 15th newsletter — with lots of news on the venue, and answers to all the FAQs you might want to ask. June will be here before you know it and I’m so excited to see you there!

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $11 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Rooted Farmers, working exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

and Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 806,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Betty Dear; Vienna Beat; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 499: Katherine Raz of The Fernseed, a modern plant shop and floral studio in Tacoma, Washington (0)
• Episode 464: Petals & Politics — Natasha Harper-Madison’s story, from wedding and event designer to Austin City Council Member (0)

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We recorded today’s show last week as the final video episode of 2021, so for Podcast listeners, it’s our first episode of 2022 — and you are in for a real treat. I’m so happy to welcome Gina Lett Shrewsberry of Inspirations by Gina, a Slow Flowers member and floral designer based in Northern California, and her colleague Valerie Chrisostomo, an Atlanta-based florist and founder of the new organization Black Girl Florists.

Here’s a bit more about Gina: Inspirations by Gina is a floral and event design studio based in Sacramento and the San Francisco Bay Area. Gina has designed weddings and events all around Northern California, including at San Francisco City Hall, in Sacramento, Carmel, Lake Tahoe, Napa, and beyond. As a floral and event designer, she is committed to helping every client discover a unique style that encompasses their vision. Gina loves bringing celebration-worthy events to life. In addition to designing weddings and events, she also specializes in flower and plant deliveries and weekly or monthly floral subscriptions.

Here’s a bit more about Valerie: Valerie is the owner of One Soul Events + Flowers, based in Atlanta. Before she was surrounded by beautiful bouquets, timeless table settings, and phenomenal floor plans, her journey began at Florida State University where she studied Hospitality and minored in Business. There Valerie became passionate about meeting and event planning and learned the ins and outs of catering and world travel. One Soul Events & Flowers is a floral, wedding, and event planning company that produces stunning events through sophisticated planning.

Early in 2021, Valerie’s vision for creating community and nurturing other Black female florists led to the creation of Black Girl Florists. Black Girl Florists supports and celebrates Black women in floristry. In this nurturing community, members nurture their businesses and talents, all the while connecting with other Black women florists. It’s a very special space to celebrate and support Black women-owned businesses in the floral industry.

Find and follow Inspirations by Gina:
Inspirations by Gina on Facebook
Inspirations by Gina on Instagram

Find and follow One Soul Events + Flowers (Valerie):
One Soul Events + Flowers on Instagram

Find and follow Black Girl Florists:
Black Girl Florists on Facebook
Black Girl Florists on Instagram

Thanks so much for joining us today. The Slow Flowers Society is committed to equity, inclusion and representation in the floral profession, and we celebrate and honor Valerie for the launch of Black Girl Florists — and thank Gina, one of our members, for making the important connection between our two organizations.

Here are the details about the first Black Girl Florists Conference in Atlanta in March 2022.  Slow Flowers Society has just signed on to sponsor the amazing gathering of Black Girl Florists.

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January Slow Flowers Meet-Up

And a calendar note. You’re invited to join our January Slow Flowers Meet-Up on Friday, January 14th at 9 am Pacific/Noon Eastern. It will be a very special session introducing the Slow Flowers Floral Insights & Industry Forecast 2022, which I will present with my publishing partner Robin Avni, creative director of BLOOM Imprint. Our members and listeners will be the first to preview the forecast for 2022.

For the eighth year, Slow Flowers Society heralds 2022 with predictions of breakout themes, topics and categories for the floral marketplace. Our report has become an important gauge for our members, as well as for the greater floral marketplace and business media, to evaluate the prevailing cultural shifts, notable changes, and emerging ideas for floral design and flower farming.

And as we gaze toward 2022, a number of key topics of interest have caught our attention that we want to share with you. We are thrilled that Robin Avni is joining Slow Flowers to develop and report the forecast for 2022. Robin has successfully managed innovative, award-winning teams and high-profile projects as well as receiving numerous national design awards. In 2004, following several successful years managing design teams for Microsoft, she founded bricolage*, an independent creative consultancy specializing in visual communications and content development, trend analysis, and creative strategy. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely lifestyle insights to their businesses. You must pre-register for the January 14th session and you can find a link in today’s show notes at slowflowerspodcast.com for Episode 539 — and it’s always in our Instagram profile link at @slowflowerssociety.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 800,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Molly Molly; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• No related posts.

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Click on the video above to see Carlee’s beautiful botanical couture fashion and watch our recorded interview. At the conclusion, I added a video peek at all of the Fleurs de Villes creations by Seattle area Slow Flowers members.

December’s series of holiday-themed episodes concludes with a celebration of botanical couture by Fleurs de Villes.

Listeners of the Slow Flowers Podcast met Karen Marshall and Tina Barkley, creators of FLEURS DE VILLES, when they brought the first collection of floral mannequins to the 2020 Northwest Flower & Garden Festival. This month, they partnered with Pacific Place and sponsor the Four Seasons Hotel, both venues in downtown Seattle, to produce Fleurs de Villes Noel. The exhibition ran from December 17 through 27.

And as with the Flower Show, this time around there is a lot of talent contributed by Slow Flowers Member designers. Last week you met Seattle florist Melissa Mercado-Denke of Campanula Design Studio, who whose floral installation centered around the giant LOVE signage at Pacific Place.

Today, you will meet Carlee Donnelly of The Rusted Vase Co., as Seattle wedding and event designer and past guest of the Slow Flowers Podcast. When Carlee mentioned that her Fleurs De Villes botanical gown would be on display at the Four Seasons Hotel in downtown Seattle, I invited myself for a visit — and we recorded a short video tour of her beautiful and elegant winter-inspired look. It was the first thing guests of the Four Seasons saw upon their arrival. We also recorded a conversation in which Carlee discussed her foam-free design process and shared a surprise update about her upcoming studio branding change for 2022.

And, as a bonus, watch Carlee as she designs in the Seattle Wholesale Growers Market “Farm to Florist” educational series featuring Dan’s Dahlias. It will give you a good sense of her aesthetic and floral personality.

Find and follow Carlee Donnelly:
The Rusted Vase Co. on Instagram

Below is a link to our March 2018 interview with Carlee from Episode 342.

Episode 342: Transitioning from Studio to Retail Flower Shop with Carlee Donnelly of Seattle’s Rusted Vase Co.

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Slow Flowers Summit – Last Chance for Early Bird Pricing

There are just two more days to take advantage of early-bird pricing for your ticket to the Slow Flowers Summit — our fifth gathering, taking place June 26-28, 2022.

You can find all the details at slowflowerssummit.com, and if you act now and register before the end of December, you’ll receive the lowest price ever — $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception.

We’d love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional savings. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com) — don’t miss out!

---

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

This week we welcome three new sponsors who are joining us for 2022!

First, let’s welcome and thank Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Our next sponsor welcome is for Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.  

and finally, let’s welcome and thank CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 799,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Betty Dear; For We Shall Know Speed; Le Marais; Gaena
by Blue Dot Sessionshttp://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Meet Karen Marshall and Tina Barkley, the creatives behind Fleurs de Villes – a Bespoke Floral Phenomenon (1)
• Episode 531: Coaxing Color and Pigment from the World of Foraged Mushrooms, with Julie Beeler of Bloom & Dye (0)
• Episode 519: A Bloom-Filled visit to floral icon Françoise Weeks’ studio and to Sid Anna Sherwood’s flower farm (0)
• Episode 512: Kelly Shore of Petals by the Shore celebrates American Flowers Week and shares domestic sourcing expertise through The Floral Source (0)
• Episode 510: An American Flowers Week botanical couture tribute to Ruth Bader Ginsburg with Tammy Myers of LORA Bloom (0)

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We are continuing December’s series of studio tours with holiday decor demonstrations with a visit to Seattle florist Melissa Mercado-Denke of Campanula Design Studio. We’ll be discussing how she differentiates her floral business with a gifting component and she’ll show us a few of her designs for the holidays.

Melissa is the Founder and Creative Director of Campanula Design Studio. With a degree in accounting and business administration, Melissa started her floral career not as a designer but as the Operations Manager for a retail flower shop in Seattle. Over the years, working with clients and helping them express their emotions through flowers taught Melissa to truly appreciate the importance of showing love and gratitude for one another through the simplest of gestures. A single perfect bloom, small gift, or short note can transform a mood. Combining a love for event planning and hosting celebrations, an eye for design, and a desire to bring people together in meaningful ways, Melissa founded Campanula in 2019.

The Campanula flower is said to symbolize gratitude, humility, and everlasting love. The products that Melissa collects for her one-of-a-kind floral gift baskets are carefully vetted as she seeks handmade, small batch artisan products.

As a core value, Campanula uses ethically and sustainably sourced flowers, supporting growers, markets, and farms that share THEIR commitment to fair labor practices and the environment. She adds, “We offer organically grown products when it is available and feasible to do so. We support local farmers as much as possible and make informed choices to lessen our impact on the environment when we cannot.”

Campanula’s team hand-makes their signature wooden gift baskets using mostly reclaimed wood. Return clients are encouraged to participate in the gift basket recycling program. With every wooden basket returned to the studio for reuse, Campanula send them a gift certificate for $10 off of a future order. 

Melissa mentioned her participation in Fleurs de Villes Noel at Seattle’s Pacific Place. The festive installation continues through December 27th, where you will find floral-dressed mannequins, floral-festooned doorways and counter installations, flower-bombed displays, food and beverage with a floral twist and unique pop-ups and demonstrations. The fresh floral, socially-spaced holiday experience features the designs of top local florists, including Campanula Design Studio, and we’ve just heard a little preview from Melissa. It’s a free event and if you’re in the Seattle area, be sure to stop by while you’re out on the town. I hope to see you there!

Find and Follow: Campanula Design Studio on Instagram

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There’s just nine more days to take advantage of early-bird pricing for your ticket to the Slow Flowers Summit — our fifth gathering, taking place June 26-28, 2022.

You can find all the details at slowflowerssummit.com, and if you act now and register before the end of December, you’ll receive the lowest price ever — $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception.

Here’s what a few of our past attendees shared about the Slow Flowers Summit:

The Slow Flowers Summit is such a well curated, unique experience filled with such meaningful and important conversations, ideas and connections. I plan to continue to attend each year!

I would definitely recommend attending the Slow Flower Summit, and joining the Slow Flower Society. The content is unbeatable and presentations amazing and inspirational…..always some practical take-away!

The 2021 Slow Flowers Summit was pure fuel for the creative mind—so encouraging to pursue more sustainable business practices, collaboration, and floral experimentation. the summit is a treasure trove and will continue to boost my work throughout the year.

Those are just a few of the wonderful raves we received for this past year’s event — and our 2022 venues and programming will be equally rave-worthy.

We’d love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional savings. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com).

---

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 797,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Betty Dear; One Little Triumph; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 535: Where She Blooms – Lori Poliski of Flori LLC designs a 100% compostable holiday wreath from her charming studio (0)
• Episode 253 Two generations of creativity with Seattle designer Sara Jane Camacho and her Kentucky farmer-florist mom Sara Brown (1)

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Our episodes this month have included a series of studio tours with holiday decor demonstrations — and today you’ll be treated to another inspiring visit. I’m delighted to welcome Polly and Mike Hutchison, owners of Robin Hollow Farm in Saunderstown, Rhode Island.

I first met Polly and Mike in 2012 when the annual Association of Specialty Cut Flower Growers conference was held in Tacoma, close to me. I had donated a feature article to the auction for the ASCFG Foundation and Polly was one of the successful bidders. The following year in August 2013, I was on the east coast and invited myself to visit Robin Hollow Farm. I had literally just started the Slow Flowers Podcast the month before, and proposed that the three of us record a conversation for an episode. Polly and Mike were gracious hosts, as I not only stayed with them at Robin Hollow Farm, they also toured me around as they harvested and delivered flowers. It was a pivotal visit for me — and really influenced my understanding of what was possible for a viable enterprise based on local flower agriculture.

You can listen to that conversation in Part 2 of Episode 104 (Polly and Mike’s segment starts at 15:45). You’ll want to go back and listen to our earlier conversation, which will bring Polly and Mike’s inspiring story into further focus.

In what feels like a “where are they now?” segment, I connected virtually with Polly and Mike last week to celebrate their new retail venture. Robin Hollow Flowers is located in Providence, about 25 minutes away from the farm, but much closer to their subscribers and to their farmers’ markets.

I asked them to give us a tour of Robin Hollow Flowers and discuss the evolution of their business. As a holiday bonus, Polly shares her design skills as she creates a signature wild and colorful holiday wreath — you’ll be sure to pick up some tips on a wide range of topics, from managing growth to building infrastructure to seeking funding from the USDA.

As Florist-Farmers, Robin Hollow Farm produces the majority of the flowers used in their designs. Robin Hollow Farm grows a wide range of gorgeous flowers in their fields and greenhouses, as well as a few special herbs and plants.

The studio at Robin Hollow Farm provides full-service floral design for all types of weddings and events. Known for using their flowers and sourcing domestic flowers when needed, Robin Hollow’s specialty is to listen carefully and create gorgeous arrangements that reflect the vision of their clients. “Our point of view is to focus on the flowers themselves, with an opulent, fresh style, whether the event is modern or romantic, large or small. We specialize in unusual and botanical design,” Polly says.  

You can find and follow Robin Hollow Farm at these social places:

Robin Hollow Farm on Facebook

Robin Hollow Farm on Instagram

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Slow Flowers Summit 2022 – Early Bird Ticket Prices Expire Soon!

There’s just two more weeks to take advantage of the early-bird pricing for attending the Slow Flowers Summit — our fifth gathering, which takes place June 26-28, 2022.

You can find all the details at slowflowerssummit.com, and if you act now and register before the end of December, you’ll receive the lowest price ever — $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception.

Here’s what a few of our past attendees shared about the Slow Flowers Summit:

The Slow Flowers Summit is such a well curated, unique experience filled with such meaningful and important conversations, ideas and connections. I plan to continue to attend each year!

I would definitely recommend attending the Slow Flower Summit, and joining the Slow Flower Society. The content is unbeatable and presentations amazing and inspirational…..always some practical take-away!

The 2021 Slow Flowers Summit was pure fuel for the creative mind—so encouraging to pursue more sustainable business practices, collaboration, and floral experimentation. the summit is a treasure trove and will continue to boost my work throughout the year.

Those are just a few of the wonderful raves we received for this past year’s event — and our 2022 venues and programming will be equally rave-worthy. We’d love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional savings. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com) and we will share the links in today’s show notes.

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 795,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Betty Dear (Piano Feature); Horizon Liner; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• SLOW FLOWERS Podcast: Wildflowers and Field-Grown Bouquets (Episode 104) (1)
• Lola Creative, A Floral Design Studio’s Innovative Business Model (Episode 168) (1)
• Episode 423: Taylor Patterson of New York-based Fox Fodder Farm, plus, our state focus: Rhode Island (0)

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Thank you so much for joining us today! It’s the first week of December and time to put away all the pumpkin and harvest decor aside and think about the floral palette for our winter holidays.

I’m so happy to introduce you to Lori Poliski of Flori LLC, a Slow Flowers member whose design studio is based in Woodinville, Washington, outside of Seattle.

Lori is one of 37 creatives featured in my book Where We Bloom, published by BLOOM Imprint this past spring. In fact, her studio is the first to be featured in the opening pages of the book, in a six-page story titled: Modern Homestead – a horse barn converted with function and beauty in mind. Lori’s narrative shares her path to flowers, including the story of forming her business in 2017, choosing the studio name “FLORI,” from the Latin florus, which means ‘flower’ and rhymes with her name. You’ll want to check it out and you can order Where We Bloom from our website at bloomimprint.com or slowflowerssociety.com.

After the book’s publication, the editors of Cottage Journal asked Slow Flowers to create a holiday-decor-themed story featuring some of the creative spaces in the book. Lori transformed the exterior of her rustic horse barn, with blue-gray shingles and a whimsical striped awning, with holiday greenery, wintry props and red accents — you can find the story called “Seasonal Garden Settings” in the Cottage Journal’s “Christmas Cottage” issue, on newsstands now.

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So Lori agreed to join me and not only share more about her floral enterprise, but teach us how she makes 100% compostable wreaths. A former teacher, she prepared for our conversation by listing all the specific conifer varieties and sources she planned to use. As one who nearly flunked out of winter plant ID class at the local community college, mostly due to learning about conifer identification, I am so appreciative of Lori’s handy ingredients list she shared with me.

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Find and follow Flori at these social places:
Flori on Instagram
Flori on Facebook

That was so informative and inspiring. I used all of Lori’s wreath-making tips and methods this past weekend, starting with some repurposed grapevine bases and hemp twine. The base greenery was formed by Douglas fir branches, downed from a recent store. And since I spent several days on a Whidbey Island workcation last week — I’m so fortunate that I could arrange to purchase some beautiful novelty greens and broadleaf evergreen branches from Pam Uhlig of Sonshine Farm. A great way to kick off our holiday season and I hope you’re inspired, too!

Download Flori’s very useful Conifer Ingredient List:

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Slow Flowers Summit 2022

Last week I told you that we opened ticket sales to the 2022 Slow Flowers Summit and the early response has been fantastic.

The 5th Slow Flowers Summit takes place in Lower Hudson Valley, located just 45 minutes outside of Manhattan. I’m so excited to welcome you to three Days of Amazing Programming on June 26-28, 2022. You can find all the details at slowflowerssummit.com, and you’ll be hearing a lot from me in the coming months, as we highlight our speakers, the immersive floral program and two iconic agricultural venues — Stone Barns Center for Food & Agriculture and the Red Barn at Maple Grove Farm.

If you act now and register before the end of December, you’ll receive the lowest price ever — $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. And if you bundle your Summit registration with the very special farm to table dinner at Blue Hill restaurant on Monday, June 27, 2022, we have an additional savings for you. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com).

Join the December Slow Flowers Member Meet-Up

This week, on Friday, December 10th at 9 am Pacific/Noon Eastern, you’re invited to join me at our very special December Slow Flowers Meet-Up With Holly Chapple “A Life in Flowers”

Meet Holly Heider Chapple and learn about her debut book, “A Life in Flowers.“

An acclaimed floral designer and influencer, Holly shares inspiration from Holly Chapple Flowers’ studio in Virginia and Hope Flower Farm. Join us to hear all about Holly’s flower-filled story as designer and educator and her guiding philosophy: “The Answer is Always in the Garden.”

Holly will share a preview of “A Life in Flowers” and answer your questions!

And PS, we’ll drawn names from among the attendees for a few fun giveaways — just in time for the holidays!

Click this link to pre-register for the December member meet-up. We’re looking forward to a festive and inspiring gathering and I hope you join us!

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thanks to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 793,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

---

Music Credits:

Betty Dear (Guitar and Cello); Even Dreams of Beaches; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovelyby Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• SLOW FLOWERS: Week 49 (0)
• Episode 537: Meet Melissa Mercado-Denke of Seattle’s Campanula Design Studio and learn about her unique and seasonal gifting program (0)
• Episode 533: Flowers as Artist’s Muse with TJ McGrath of TJ McGrath Design (0)
• Episode 528: Meet farmer-florist Eileen Tongson of Orlando-based FarmGal Flowers and enjoy her harvest-cornucopia design demonstration (0)
• Episode 525: Flipping the Script after 18 years as a wedding and event florist with Anne Bradfield of Analog Floral (0)

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Thank you so much for joining us today! You are in for a very special treat because I’ve invited TJ McGrath of TJ McGrath Design to join me for a conversation about his flower-filled life. The timing is perfect because we just announced the speaker lineup for the 2022 Slow Flowers Summit and I’m thrilled to tell you that TJ will be one of our guest designers at the 5th annual Slow Flowers Summit, June 26-28, 2020 in Bedford and Pocantico Hills, New York. You can find all the details at slowflowerssummit.com.

I first met TJ McGrath when I interviewed him for a Florists’ Review article about the floral business in New York City. Ironically, that entire New York issue was never printed; it just appeared online because it was the May 2020 issue right smack in the middle of COVID. Click on the link below to read that story.

But that experience put TJ on my radar and I regularly admired his floral designs, as he transitioned from working at a retail flower shop to going solo and renaming his IG account @tjmcgrathdesign. We invited TJ to be a guest at last September 2020’s Slow Flowers Member Meet-Up where he shared his unique, fresh, modern approach to foam-free floral designs.​

TJ’s design philosophy is pretty simple: there are no real rules in nature, so there are no restrictions or rules in his designs. “I strive everyday to push beyond my boundaries and to create one of a kind designs that feel modern, whimsical and fresh. I’m reaching beyond what I’ve done thus far to discover engaging new shapes, color palettes, and foraged organics to design with using advanced floral foam free mechanics,” he says.​

Committed to fostering a community that is inclusive as well as environmentally and socially aware. TJ believes a sustainable floristry industry is achievable and it starts at home. He has and continues to seek out and support the local flower farming community where he lives in New Jersey. 

Check the entire program for the Slow Flowers Summit 2022 and meet our amazing speakers, view the schedule, venue, lodging, and registration details — all found at slowflowerssummit.com. Ticket sales open on December 1st with a fabulous discount offered to the first 50 who register. TJ’s presentations include:

• Sunday, June 26th (Day One), TJ will demonstrate and lead large-scale, freestanding, foam-free floral installations during our “Floral Takeover.” 
• Monday, June 27th (Day Two), TJ will demonstrate his distinctive take on centerpiece design using all locally-grown botanicals. 

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Enjoy Slow Flowers x Small Business Saturday Savings!   

It’s the week of Thanksgiving, so that means coming up this weekend, you have lots of opportunities to save — on Black Friday, Small Business Saturday (and Sunday) and Cyber Monday — from November 26-29th. Find all the details and coupon codes here.

Offer #1 — use coupon code SmallBiz20 — valid for 20% off Slow Flowers Mercantile items 11/26-11/29. Right now, you can find books by me, plus American Flowers Week bouquet labels, prints from our favorite artists and lots of Slow Flowers Society merchandise. 

Offer #2 — We’ve packaged 9 very special video presentations from the 2021 Slow Flowers Summit, available for purchase for the first time at just $99 (a value of $129). Access 8+ hours of valuable content, including demonstrations and talks by Susan McLeary, Max Gill, Abra Lee, Pilar Zuniga, Lorene Edwards Forkner, Jennifer Jewell, our fantastic Sustainable Farming x Floral Design Panel (Molly Culver, Kellee Matsushita-Tseng and Emily Saeger) and Teresa Sabankaya!

Offer #3 — Enjoy a $100 discount on my online course, Slow Flowers Creative Workshop: Floral Storytelling, which returns with a January 11, 2022, start date and runs weekly for four weeks. Pre-registration opens this Friday, November 26th. If you register during our Small Business Saturday Weekend (November 26-29) — as a Slow Flowers member or not — you will receive $100 off the course ($297 value), paying only $197. I haven’t offered this course for an entire year and those who sign up will receive a new BONUS MODULE on “Visual and Verbal Storytelling,” which I’m teaching with BLOOM Imprint’s Creative Director Robin Avni. You’ll also receive our 28-page workbook, “The Journey from Blog to Book.” 

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Last Call to Take the Member Survey for 2022!

And here’s your final reminder to take the Slow Flowers Member Survey, which closes on December 3rd. For those who have not yet completed the annual member survey, here’s an enticement. Complete the survey by December 3, 2021 and share your contact information on the survey to be entered into drawings for:

• Complimentary Slow Flowers Premium Membership for 1 year – Standard member will be upgraded to Premium; if already a Premium member, the next 12 month period from the current renewal date will be complimentary ($249 value)
• Free Slow Flowers Dinner at Blue Hill at Stone Barns – June 27, 2022 in Pocantico Hills, New York; does not include Slow Flowers Summit ticket, travel, or accommodations ($350 value)

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Our next thank you goes to new sponsor, Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details improves profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Our next sponsor thank you goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Our final sponsor thanks goes to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 788,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Daymaze; Club Felix; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 528: Meet farmer-florist Eileen Tongson of Orlando-based FarmGal Flowers and enjoy her harvest-cornucopia design demonstration (0)
• Episode 525: Flipping the Script after 18 years as a wedding and event florist with Anne Bradfield of Analog Floral (0)
• Episode 535: Where She Blooms – Lori Poliski of Flori LLC designs a 100% compostable holiday wreath from her charming studio (0)
• Episode 534: Relocalizing Flowers, a Slow Flowers Panel Discussion at the 2021 Tilth Conference (0)
• Episode 520: Visit Kris Bennett, gardener-florist at Bennett Botanical Garden and KRISanthemums in Hermiston, Oregon (0)

Podcast: Play in new window | Download

Subscribe: RSS

Why is it that we’re supposedly moving into our quieter, perhaps dormant season, but we are doing everything but resting?!

I don’t think I’m alone in this feeling, and I wanted to discuss it with you, and bring today’s guest into the conversation.

Please meet Sarah Wagstaff, of SUOT Farm and Flowers, based in Burlington, which is located in Washington State’s Skagit County about halfway between Seattle and the US-Canadian border.

SUOT Farm and Flowers is home to freshly hand-picked flowers and foliage. It’s a no-till urban farm in the hub of Skagit Valley WA, and includes a hugelkultur demonstration garden, education workspace, and floral studio. 

SUOT stands for “Small Units Of Time,” because, as Sarah says, we know that we aren’t able to accomplish everything we want to in one day, but little by little, we will get there together! 

Since 2015, SUOT Farm and Flowers has been committed to providing our customers with the freshest flowers, local bouquets, and unique arrangements with 100% locally grown, Washington botanicals.

 As an urban micro flower farmer, and farmer-florist, Sarah goes above and beyond for her customers to ensure they know their purchases supports a sustainable, local, woman-owned business.

Sarah’s website for SUOT Farm and Flowers features harvest and holiday workshops coming up in her Burlington Studio, including: in-person garland and wreath-making sessions later this month and in early December.

You can also order her signature 12-ounce white ceramic mug with the black “midday murder logo.” Of course a little tongue in cheek, Sarah encourages friends and customers to join the midday murder club — “make yourself a cuppa tea, then take the rest of the boiling water outside, pour it in some weeds, & channel your murderous death, kill, die thoughts to the weeds (and not your kids/spouse/coworkers)!”

Find and follow SUOT Farm and Flowers
SUOT on Facebook
SUOT on Instagram

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Notes and News

I have a couple of program notes to mention before we close. On last Friday, November 12th, we hosted the monthly Slow Flowers member virtual meet-up — and the topic was All About Flower Co-ops & Wholesale Hubs, featuring several members, including our two featured presenters: Connie Homerick of Ohio Cut Flower Collective and Patti Doell of Garden State Flower Cooperative. If you missed the Meet-Up, watch replay video above. It’s filled with lots of education and inspiration!

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Our show notes also includes the link to our just-released Slow Flowers annual member survey, which we’re running through December 3rd. Please take the time to share your feedback and insights, which will be valuable as we plan for 2022 programs, content and resources for you.

---

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

More thanks goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 785,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

The Slow Flowers Podcast is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Bridgewalker; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

• Episode 477: Growing Your Business with Local Flower Sourcing with Ellen Frost of Local Color Flowers and Lisa Ziegler of The Gardener’s Workshop (18)
• Episode 534: Relocalizing Flowers, a Slow Flowers Panel Discussion at the 2021 Tilth Conference (0)
• Episode 527: Grow. Design. Teach. How Sweet Earth Co.’s Xenia D’Ambrosi fine-tuned her brand message with three essential words (0)
• Episode 520: Visit Kris Bennett, gardener-florist at Bennett Botanical Garden and KRISanthemums in Hermiston, Oregon (0)

Podcast: Play in new window | Download

Subscribe: RSS

Thank you so much for joining us today! If there’s anything I’ve learned from my publishing partner Robin Avni, creative director of BLOOM Imprint, it’s that some stories are best told visually. And today’s guest is going to immerse us in the visual delight of the natural world’s amazing palette for pigments, dyes and paints.

Please meet Julie Beeler, a farmer-florist and owner of Bloom & Dye, based in Trout Lake, Washington in the Columbia River basin.

Julie is a designer, artist, educator and native Oregonian who grew up with a deep love and curiosity for the natural world. Along with her husband, Brad Johnson, she founded and led Second Story, an interactive design studio in Portland until 2012.

A Trout Lake resident since 2014, she conceived and launched Bloom & Dye in 2018 to grow her work and passion to benefit what she values most: curiosity, education, creativity, collaboration, community, and the environment.

Growth often starts with conversations that lead to an interest in knowing more. For Julie, educating others on how plants and their colors reflect the beauty of nature is something she is moved to share as a way to inspire care, stewardship and impact. When she is not digging in the soil, Julie is working in her art studio or leading workshops.

She joined me to introduce her newest amazing project, The Mushroom Color Atlas. Julie gathered a small team of artists and experts to create this free resource. The Mushroom Color Atlas is a reference for anyone and everyone curious about mushrooms and the beautiful and subtle colors derived from them. But it is also the start of a journey and a point of departure, introducing you to the kaleidoscopic fungi kingdom and our connection to it.

Some of you may remember being introduced to Julie and two other talented Slow Flowers members during our April 2021 monthly meet-up – Diving into Dye Plants, with Elaine Vandiver of Old Homestead Alpacas & Gholson Gardens, Lourdes Casañares-Still of Masagana Flower Farm and Tinta Studio and Julie. It was such a fantastic session, and you can watch the replay link above.

I’m so excited that Julie brought this project to life and shared it with our community and anyone who loves plants, the natural world, art and color! And, as we discussed, if you’re in the Pacific Northwest, please come to Julie’s DIY stage presentation at the NW Flower & Garden Festival, Saturday, February 12th at 5 p.m. — Colors from the Dye Garden. I’ll see you there!

Places where you can connect with Julie Beeler:
Follow Bloom & Dye on Instagram and Facebook

Follow The Mushroom Color Atlas on Instagram

Workshops at Wildcraft Studio School

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It’s a busy week here at the Slow Flowers Society, folks, and I want to draw your attention to two items of note!

First, this Friday, November 12th is our Virtual Member Meet-up for November and the theme is a hot topic for sure: All About Flower Co-ops & Wholesale Hubs. Now that the growing season is winding down for many of our members who are flower farmers or farmer-florists, it’s time to reassess and also plan for the future. We’ve heard from so many members and supporters about the desire to form a collective selling hub for your flowers — but the concept may seem daunting. Of course, there are some established models, most notably, the Seattle Wholesale Growers Market, now in its 10th year. What about some of the newer groups? We wanted to bring their stories and voices to you in the Meet-Up format.

Click on the Link below to sign up for the Meet-Up. You will receive the log-in details. And the session will go for 90 minutes this time around, beginning at 9 am Pacific/Noon eastern on Friday, November 12th.

Our guests include: Connie Homerick of Ohio Cut Flower Collective (left) and Patti Doell of Garden State Flower Cooperative and their presentations will be followed by a Q&A session after which you’ll be invited to join one of three topic-specific breakout sessions, led by:

Jamie Rogers and Carly Jenkins, Killing Frost Farm & Ali Harrison, Florage Farms (Farmers wholesaling their own and others’ product); Amanda Maurmann, co-founder of the Michigan Flower Growers Co-op and florist Haley Tobias on the multi-owner LLC model representing Old Dominion Flower Cooperative

It will be an info-packed session and we’re so grateful to each of the experts who are joining us to share their knowledge with you!

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Oh, and another item of note that dropped this week — our annual Member Survey. Following up after a fantastic October Member Appreciation Month, we’d love to hear from you. The reason for this survey is to learn how you feel about all of the ways Slow Flowers Society benefits and supports its members, and to hear your new ideas for features, programs and resources that we might consider for the coming year.

One year ago, in the fall of 2020, I’m pleased to say we had 30% member participation, with more than 200 of you taking time to complete the survey. Our membership has grown since then and the Slow Flowers community is now nearly 900 members. We’re hoping to continue to increase the participation in this year’s member survey. To make it worth your time, here’s an enticement. Every Slow Flowers member who completes the survey by December 3, 2021 will be entered into a drawing for two giveaways: 1. Complimentary Premium membership for 1 year, valued at $249; and 2. a dinner ticket to the four-course, farm-to-table dinner on Monday, June 27, 2022 at the famed Blue Hill Restaurant at Stone Barns Center – during the Slow Flowers Summit, valued at $350.

Thanks in advance for sharing your insights and ideas!

---

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thanks to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

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Thanks so much for joining us today! The Slow Flowers Show is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Heliotrope; Open Flames; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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