Debra Prinzing

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Archive for the ‘American Grown’ Category

Episode 674: Floral designer Jayson Munn on living slow and seasonally, letting the garden be your aesthetic influence, and sourcing flowers close to home  

Tuesday, July 30th, 2024

Based in Burlington, Vermont, Jayson Munn owns Jayson Munn Design. He specializes in creating inspired arrangements for weddings, corporate events, and photo styling throughout New England, but Jayson never veers too far from his gardening influences. Join me for a heartfelt conversation with Jayson as we chat about nature, flowers, plants, and living slow & seasonally – our interview wraps up with Jayson’s perfect summer floral demonstration.

Jayson Munn
Jayson Munn at Green Mountain Floral Supply (Jenna Brisson Photography)

The roots of today’s conversation began in 2018 when I traveled to Virginia to teach at Holly Chapple’s Flowerstock. That’s where I met floral artist Jayson Munn of Burlington, Vermont-based Jayson Munn Design, who was there to help produce Flowerstock, as a member of Holly’s team.

Jayson Munn and Debra Prinzing
Jayson & Debra, captured by Jenna Brisson during my time teaching creative writing for florists and flower farmers at Green Mountain Floral Supply in 2023

We had some wonderful encounters during a number of days there, and it was such a lovely surprise when, the following year, Jayson reached out to invite me to teach a creative writing workshop at Green Mountain Floral Supply, the major flower wholesaler and floral hub in Burlington, Vermont. I’ve now taught at two of Green Mountain Floral Supply’s Spring Flower Shows – in 2019 and 2023 – as their guest, but truly, I was there because of Jayson, who coordinates the annual educational program for the florists in their community.

Jayson's front porch and garden at the peak of summer
Jayson’s front porch and garden at the peak of summer

He is a thoughtful community builder and educator, not to mention a fabulous floral designer, and I’ve been wanting Jayson to record a conversation with me for years. We finally found time to connect recently – virtually. As I mention during our chat, the timing never worked before for us to record when we’re together, so we decided to record this virtual interview.

Jayson's front garden and floral design created for the Slow Flowers Podcast
Jayson’s front garden and floral design created for the Slow Flowers Podcast
Floral design by Jayson Munn
All local, Vermont-grown! Floral design by Jayson Munn

As I alluded to in the intro, Jayson is a garden guy. You’ll hear us discuss his formative years, when Jayson’s love of botanicals was nurtured in the woods, fields, and at the river’s edge. That chapter transitioned into a career working in the field of professional floral design. With more than two decades of experience and a life-long passion for plants and the garden, Jayson continues to create floral masterpieces –from classic, modern, rustic and elegant, to something new altogether.

Find and follow Jayson Munn on Facebook and Instagram

Jayson assisting Holly Chapple
Jayson assisting Holly Chapple during her portion of the 2023 workshop at Green Mountain Floral Supply (c) Jenna Brisson

Listen to Episode 394 (March 2019). Our interview with Tom Jennings of Green Mountain Floral Supply, which we recorded during my first visit to Burlington’s floral community.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

And thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; A Pleasant Strike
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 672: Alice Blue Collective celebrates tenth anniversary of designing flowers in St. Louis, Missouri

Wednesday, July 17th, 2024

Ten years ago, Rebecca Bodicky combined her fine arts education with flower shop and restaurant experience to open the Alice Blue Collective, a design studio and urban micro farm in St. Louis, Missouri. Join me in conversation with Rebecca as she reflects on her floral journey and shares her approach to combining art with flowers.

Rebecca Bodicky, Alice Blue Collective
Rebecca Bodicky, Alice Blue Collective

Alice Blue Collective is a St. Louis-based artistic project bringing the unexpected to everyday spaces and local places with flowers. Founder Rebecca Bodicky’s creative life began in childhood, when she took classes at the St. Louis Art Museum; later, she studied art at NYU, and worked in New York as an artist and artists’ assistant.

Alice Blue Collective founder, Rebecca Bodicky
Alice Blue Collective founder, Rebecca Bodicky

A high school job as a florist’s shop-assistant drew her back to floristry Rebecca returned to St. Louis. Her love of nature informs everything Rebecca creates, and she strives to honor that love in her designs by mixing local, seasonal, and foraged flora with nursery flowers.

Her experiment with urban farming has produced ninebark, river birch, thornless blackberry, and native grasses for taller arrangements and installations. Rebecca has studied herbalism with Rosemary Gladstar, and holds a certificate in aromatherapy.

Alice Blue Collective florals for restaurants
Alice Blue Collective florals for restaurants

Her commissions can be seen in some of St. Louis’s best restaurants, cafes, and businesses. You heard us discuss Rebecca’s idea of creating watercolors of her arrangements, and after we ended the recording, her assistant Kim told me that when Rebecca delivers arrangements to some of her restaurant clients, she makes a quick sketch for them – which is usually displayed in the reception area. What a wonderful way to connect restaurant patrons with the art of local flowers!

Alice Blue Collective wedding florals
Alice Blue Collective wedding florals

Find and follow Alice Blue Collective
Alice Blue Collective on Facebook and Instagram


Slow Flowers Summit Recap

Alberta-grown columbine flower

It’s been a few weeks since the 7th annual Slow Flowers Summit wrapped up and I’ve spent some really enjoyable moments reflecting on the amazing education and deeply meaningful connections that I and our attendees experienced. Earlier this week, we posted a recap story about the 2024 Summit, featuring highlights of our sessions, the afternoon of floral immersion, and the people who invested their time and talents to make this conference such a success. I hope you enjoy reading my reflections and enjoy photography of our time in Banff, Alberta, Canada.

And for those who have asked . . . we will announce the 2025 Slow Flowers Summit details on September 1st – you’ll hear about it here, of course, but if you want to make sure to see the announcement, click here to sign up for future announcements.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thanks you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Turning on the Lights; Blue Shift
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 669: Making fashion with flowers, in our 10th anniversary celebration of American Flowers Week with five creators of our 2024 botanical couture collection

Wednesday, June 26th, 2024

American Flowers Week encourages flower farmers, floral designers, flower enthusiasts, and gardeners alike to promote their blooms across social media with the hashtag #americanflowersweek. The campaign debuted in 2015 as the original domestic flower promotion holiday. Our annual botanical couture collection is one of our most popular projects – and today, I’ll speak with all five creators and preview their floral fashions.

American Flowers Week 2024

Happy American Flowers Week! The relevance and importance of local, seasonal, and sustainably-grown flowers continues to influence the professional floral marketplace, as well as consumers who want make mindful purchases and ensure that we support our flower farmers for generations to come.

Since 2015, Slow Flowers Society has designated a single week to our promotion – June 28th to July 4th, with the goal of elevating awareness and highlighting the many reasons to support local flowers — and those who grow and design with them.

Each of this year’s American Flowers Week botanical couture collection is unique to the location and season where it was produced and photographed, with design narratives that elevate and reimagine flowers and foliage as botanical couture. Today, I’m delighted to welcome the creators of our five floral fashions that showcase domestic flowers as wearable art.

You’ll meet Niesha Blancas of Fetching Social Media and Jenny Diaz of Jenny Diaz Design – both of whom are part of the Slow Flowers Creative Team and who regularly pour their love into this project. Both Niesha and Jenny have designed garments for three prior campaigns and they’re back with new floral fashions for 2024.

Linda Spradlin of In the Garden Flower Farm, based in Seven Mile, Ohio, has returned with her third botanical couture garment (she’s collaborated with Nan Matteson of Queen City Flower Farm in prior years). Thank you, Linda, for your constant enthusiasm for American Flowers Week!

And I’m thrilled that we can showcase the talents of two first-time creatives in the American Flowers Week collection – Alanna Messner-Scholl of Waverly Flower Co., located outside of Philadelphia, and Hannah Muller of The Wreath Room and Full Belly Farm, based in Guinda, California.

For anyone who’s thought about designing a botanical couture garment, this episode will serve as inspiration. You’ll love the narratives behind the fashions, and the conversation with all five of our creatives, not to mention the gorgeous garden-inspired floral ensembles they’ve produced for this celebration.ach look has a design narrative that elevates and reimagines flowers and foliage as botanical couture – and, it’s my desire that those who view them will gain a new appreciation for locally-grown flowers.

As I mentioned, American Flowers Week kicks off on Friday, June 28th, continuing through July 4th. Each day during this week of floral promotion, we will be posting stories, content, and resources to highlight locally-grown flowers. Please share your flowers, too, and use the hashtag #americanflowersweek so we can spot your posts. You can download free American Flowers Week social media badges for our entire botanical couture collection.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Our next sponsor thank you goes to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at https://www.redtwigfarms.com/

Our final sponsor thank you goes to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; One Eight Four; The Big Ten
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 665: Home in Bloom with Author, Educator and Floral Artist Ariella Chezar

Tuesday, June 4th, 2024

Ariella Chezar’s new book – Home in Bloom – is a vivid, inspiring look at the role of flowers and plants in interior design. Through her stunning, wild work, Ariella invites us to revel in the inherent drama of nature, encouraging us to infuse our living spaces with beauty and abundance, while fundamentally altering a room’s energy through the transformative power of flowers.

From Home in Bloom by Ariella Chezar
This kitchen is decorated with four arrangements that share the golden orange color of spicy-smelling marigolds. A large champagne bucket elevates this humble flower by inviting it to tumble as if still in the garden. Smaller vases hold tiny tangerine gem marigolds, while creamsicle orange nasturtiums spill from a shelf.
Ariella Chezar
Ariella Chezar (c) Corbin Gurkin

It’s been many years since today’s guest Ariella Chezar appeared on the Slow Flowers Podcast, so I’m thrilled to welcome her back for our first video episode.

Home in Bloom by Ariella Chezar
Ariella Chezar is the author of The Flower Workshop and Flowers for the Table and a master floral designer who has appeared in numerous magazines, including Opray Daily, Martha Stewart Living, and Real Simple. She is an instructor and has designed flower arrangements for the White House. Photography by Gentl & Hyers

The occasion is the recent publication of Ariella’s fourth and newest book, Home in Bloom, written with Julie Michaels. The benefit of recording for our Slow Flowers YouTube Channel is that you can see a preview of the interior pages of Home in Bloom as Ariella describes many of her beautiful designs and installations.

ARIELLA CHEZAR is a master floral designer and the author of Seasonal Flower Arranging, The Flower Workshop, and Flowers for the Table. Her work has graced the cover and pages of Martha Stewart Living, O Magazine, Better Homes and Gardens, Town and Country, and many more publications. She is a highly sought-after teacher and lecturer and has designed flower arrangements for The Obama White House. Ariella lives in The Berkshires of Massachusetts, where her garden serves as inspiration for her designs.

Left: The seven stems of fritillaria are displayed in three tea glasses on various levels. They complement the painting of a lemon in the background anda, by being displayed separately, make a stronger impression. Right: The copper pots of this New York City loft inspire two dramatic arrangements dominated by assorted Itoh peonies. They are paired with the bell-like blossoms of the martagon lily and, in the larger arrangement, joined by Polkadot Series foxgloves and framed by the blooming burgundy branches of the physocarpus, or ninebark. Clematis vines balance all that height, but it’s the peonies that dominate.
Left: The seven stems of fritillaria are displayed in three tea glasses on various levels. They complement the painting of a lemon in the background anda, by being displayed separately, make a stronger impression. Right: The copper pots of this New York City loft inspire two dramatic arrangements dominated by assorted Itoh peonies. They are paired with the bell-like blossoms of the martagon lily and, in the larger arrangement, joined by Polkadot Series foxgloves and framed by the blooming burgundy branches of the physocarpus, or ninebark. Clematis vines balance all that height, but it’s the peonies that dominate.

Home in Bloom celebrates the seamless integration of architecture, light, and natural landscapes into floral design. Ariella layers colors and combines improbable wild elements, resulting in arrangements that are as gorgeous as they are dynamic. With each page, she invites us to revel in the inherent drama of nature, encouraging us to infuse our living spaces with beauty and abundance, while fundamentally altering a room’s energy through the transformative power of flowers.

A gathering of ‘Limelight’ hydrangeas, sea oats, and elderberry branches light up the olive walls of this faded manse. They join an arrangement of ‘Queen Lime’ zinnias on the marble table, evoking an era of plenty.
A gathering of ‘Limelight’ hydrangeas, sea oats, and elderberry branches light up the olive walls of this faded manse. They join an arrangement of ‘Queen Lime’ zinnias on the marble table, evoking an era of plenty.

Home in Bloom is organized into chapters that celebrate every room in the home—Welcome, Nourish, Celebrate, Pause, and Wilding, as it takes us on a journey through flower-filled living spaces. The arrangements in each chapter are accompanied by detailed captions that inspire us to walk outside and bring the wilds of nature into our environments. The book features hundreds of gorgeous photographs by renowned photographers Andrea Gentl and Martin Hyers.

Thanks so much for joining me today!

READ: Mary Ann Newcomer’s review of Home in Bloom, recently published in Slow Flowers Journal online.

LISTEN to Ariella’s past guest appearances on the Slow Flowers Podcast
March 2014 (Episode 133)
June 2016 (Episode 251)

Follow Ariella on Instagram

Order Home in Bloom

Thank you for an inspiring conversation, Ariella!


Slow Flowers Summit 2024 – News

Slow Flowers Summit 2024

We are swiftly into the countdown phase before the amazing 7th annual Slow Flowers Summit – taking place June 23 through 25th. I can’t wait to see you there! Today, we dropped our FINAL ticket promotion, so take note. Now through June 11th, next Tuesday, you can take 10 % off your Slow Flowers Summit registration. Use the promo code LETSDOTHIS — all one word – to take 10% off your registration at slowflowerssummit.com.

THURSD.com on the Slow Flowers Summit 2024

And speaking of good news, last week, we were delighted with some incredible press coverage about the Slow Flowers Summit. In its coverage of the Slow Flowers Summit, the online floral lifestyle magazine called THURSD.com called it the “must-attend event for floral fanatics.” Thank you for affirming all that’s gone into creating such a valuable educational experience for flower farmers, floral designers, and farmer-florists interested in enhancing their skills and understanding around sustainable and slow flowers. The link to the article in THURSD is in our show notes.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Blue Straggler; Long Await
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 664: A Triple Talent – How Sydney Garvey of Flowers by Garvey’s Gardens blends flower farming, wedding design, and owning a retail flower shop

Wednesday, May 29th, 2024

Today, we’re continuing our conversations with multi-talented Slow Flowers members who grow flowers, design for weddings and events, and operate a retail flower shop. I call them the triple threat talents, and we have lots to learn from Sydney Garvey of Flowers by Garvey’s Gardens in Grand Junction Colorado.

Garvey's Gardens
Garvey’s Gardens in downtown Grand Junction, Colorado

I am so pleased to have recorded a podcast interview with Sydney Garvey of Garvey’s Gardens, a flower farm based in Palisade, Colorado, and its sister business, Flowers by Garvey’s Gardens, a retail flower shop and wedding design studio in Grand Junction, Colorado.

Floral design by Sydney Garvey (left); Sydney Garvey (right)
Floral design by Sydney Garvey (left); Sydney Garvey (right)

Garvey’s Gardens joined Slow Flowers as a member several years ago, prior to Sydney Garvey deciding to add retail floristry to her original focus as a farmer-florist. We met last June at the Slow Flowers Summit and we joke that we’ve been trying to schedule the podcast interview ever since.

The beautiful landscape in Palisade, Colorado, home to Garvey's Gardens
The beautiful landscape in Palisade, Colorado, home to Garvey’s Gardens

I will make note that you may have seen us highlight Flowers by Garvey’s Gardens in the 2024 Slow Flowers Floral Insights & Industry Forecast, in the Floral Literacy insight that featured a number of parallel trends, including Retail Expansion. In that insight, we noted: Contradicting the story that floral retail is declining, several Slow Flowers members are opening retail destinations to attract “floral literate” shoppers. “Our storefront allows us to support additional local growers and to get more local flowers into the community,” said Sydney Garvey of Flowers by Garvey’s Gardens.

Wedding Florals, Flowers by Garvey's Gardens
Wedding Florals, Flowers by Garvey’s Gardens

For today’s interview, Sydney joined me from her flower shop in downtown Grand Junction and later shared a video tour of the retail space interiors as well as a visit to the flower farm.

Find and follow Garvey’s Gardens on Instagram and Facebook

Subscribe to Garvey’s Gardens Podcast here.


Take 50% Off Your Slow Flowers Society Membership!

Remember, we’re in the midst of a month-long celebration to recognize the 10-year anniversary of slowflowers.com — our online directory to local flowers. This is an amazing milestone and as a thank you for our community, we’ve created a special gift to share with new and renewing members. If you’ve always wanted to join Slow Flowers, we are extending a 50%-off discount for you to make it so! Use the discount code HAPPY10 to join or renew for one year’s membership at half the regular price – this offer is good at all levels, from Standard and Premium to our special 3-year perennial membership. Check it out! This offer expires on June 7, 2024.


Thank You to Our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you!
(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Sun Spots
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 663: Designing with Dried Flowers – a new book by Hannah Muller of Full Belly Farm and Wreath Room

Wednesday, May 22nd, 2024

Flowers are fleetingly beautiful, but dried floral arrangements are both lovely and lasting. In her new book, Designing with Dried Flowers, Slow Flowers member, Hannah Muller of The Wreath Room and Full Belly Farm shares her unique methods to naturally dry flowers that hold their color and delicacy – and how to design small arrangements for every day, wreaths for all seasons, and celebration showstoppers that will look gorgeous in the moment and for months to come.

Designing with Dried Flowers by Hannah Rose Rivers Muller
Designing with Dried Flowers by Hannah Rose Rivers Muller (c) Molly Decoudreaux

Last week, the Slow Flowers community gathered online for a virtual meet-up with our featured expert, Hannah Rose Rivers Muller, of Full Belly Farm and Wreath Room. With her family, especially her lifelong mentor and mother Dru Rivers, Hannah grows 15 acres of cut flowers in Guinda, California, located about 45 minutes west of Sacramento.

From Designing with Dried Flowers
Hannah Muller in the pages of Designing with Dried Flowers (c) Molly Decoudreaux

We’ve had Dru and Hannah as past guests of the Slow Flowers Podcast, Episode 498 (2021). Click to listen to the replay of that conversation.

Book jacket artwork: Designing with Dried Flowers
Creating Everlasting Arrangements with Hannah Rose Rivers Muller of The Wreath Room at Full Belly Farm 

Today, we’re welcoming Hannah back to the Slow Flowers community as she shares her passion for dried botanicals. She spent two years working with photographer Molly Decoudreaux to capture all the seasons of growing, harvesting, processing, drying and designing with flowers, herbs, floliages, grains, and grasses.

From the pages of Designing with Dried Flowers: Wreaths
From the pages of Designing with Dried Flowers: Wreaths

Their new book, Designing with Dried Flowers, will be published on June 4th. Follow along with Hannah as she inspires people to embrace and celebrate the joy and beauty of drying flowers for long-term enjoyment.

From the pages of Designing with Dried Flowers
Step-by-step instructions for creating a centerpiece with dried flowers

Find and follow Hannah Muller at these social places:
Full Belly Farm on Instagram and Facebook
Farmer Hands on Instagram
Wreath Room on Instagram

DIY dried floral garland from Designing with Dried Flowers
DIY dried marigold garland from Designing with Dried Flowers
From the pages of Designing with Dried Flowers
Scenes from Full Belly Farm

The video that accompanies this episode includes Hannah’s centerpiece design demo, and a discussion of some of the varieties she prefers for wreathmaking, bouquet making and creating arrangements.


It’s the 10th Anniversary of Slowflowers.com!

Happy 10th Anniversary Slowflowers.com
Happy 10th Anniversary Slowflowers.com

Remember last week’s announcement. To celebrate the 10-year anniversary of slowflowers.com — our online directory to local flowers –we created a gift for our community. If you’ve always wanted to join Slow Flowers, we have a special 50%-off discount for you. Use the discount code HAPPY10 to join or renew for one year’s membership at half the regular price – this offer is good at all levels, from Standard and Premium to our special 3-year perennial membership. Check it out! This offer expires on June 7, 2024.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Turning on the Lights; Paper Feather
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 662: Flower farming meets the retail flower shop with Little Petal Farm

Wednesday, May 15th, 2024

Going from flower farmer to full-service retail florist and juggling both – is it possible? Hear from Tammy Osselaer, who started Little Petal Farm in 2019 and then in 2022, opened a retail full-service flower shop as an extension of her farm. Learn how she grows all of her flowers during the farming season AND produces floral designs for her community and beyond.

Tammy Osselaer, Little Petal Farm
Tammy Osselaer, Little Petal Farm

On this podcast, I love it when a listener contacts me with a suggestion for an episode that underscores something I’ve mentioned, such as an interesting observation or shift in the Slow Flowers Movement.

Today’s guest did just that. Tammy Osselaer is a loyal Slow Flowers Podcast listener and member who owns Little Petal Farm in Noblesville, Indiana. After an earlier episode when I commented about flower farmers opening companion retail stores, both on farm and as separate businesses, Tammy reached out to introduce herself.

You Pick Flower Experience at Little Petal Farm
You Pick Flower Experience at Little Petal Farm

Little Petal Farm was established in 2019 as a specialty cut flower farm producing high-quality blooms & branches for floral designers, event planners, subscription holders, weddings, and all-around flower lovers.

Wedding flowers by Little Petal Farm
Wedding flowers by Little Petal Farm

Its origins are rooted in Tammy’s personal interest in flower gardening and landscaping, a passion she’s had for more than 25 years. After designing, planting and nurturing her own gardens with perennials, flowering woodies and graceful ornamental grasses, she turned that passion into Little Petal Farm, first as a farm; then as a farm plus retail shop.

A bridal shower centerpiece with flowers grown and designed by Little Petal Farm
A bridal shower centerpiece with flowers grown and designed by Little Petal Farm

Let’s jump right in and learn about her path to flowers – and how she manages to run two sister businesses that are infusing Noblesville and the surrounding area with locally-grown botanicals.

Find and follow Little Petal Farm on Facebook and Instagram.

As mentioned, the Indiana Peony Festival is coming up this weekend, May 18th, so if you’re in the area, find Tammy and say hello!


This Week’s Good News

I want to share an important piece of news, a major milestone for the Slow Flowers Movement. Last week, we celebrated the 10th Anniversary of the launch of slowflowers.com!

One decade ago, on May 8th 2014, we launched slowflowers.com just before Mother’s Day, as a free, nationwide online directory with more than 200 listings of florists, shops, studios, and farms with local, seasonal, and sustainable flowers.

It all began with the book – Slow Flowers – which was published in the spring of 2013, quickly followed by the debut of the Slow Flowers Podcast. The Slow Flowers Movement was born with the book, the podcast, and slowflowers.com, and what an amazing decade we’ve experienced ever since! As part of my announcement last week, I shared these observations:

We have achieved so much in the Slow Flowers Community during the past decade – and we have YOU to thank. Your shared passion for promoting local, seasonal, and sustainable flowers has propelled Slow Flowers to become an international phrase, used in millions of hashtags around the world.  #slowflowers has generated more than 200 million social media impressions in the past four years alone.

The term is much more recognizable and powerful that merely using “local flowers,” because SLOW instantaneously communicates a wider range of values than just geographic proximity.

We believe in the sustainable and ethical practices outlined in our Slow Flowers Manifesto, and our members are the embodiment of those values. We have grown to 750 members – flower farmers, floral designers, and farmer florists who align with our mission

Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.

Our goals are many, but I just want to highlight two that I know will resonate with you:

         To change the flower sourcing practices of consumers and professionals through outreach and education that highlights the benefits of local, seasonal and domestic floriculture.

         To build a movement that promotes cultivation and sales of local, seasonal and sustainable flowers, while nurturing authentic connections between consumers, farmers and florists.

To celebrate, I wanted to share a gift to our community. If you’ve always wanted to join Slow Flowers, we have a special 50%-off discount for you. Use the discount code HAPPY10 to join or renew for one year’s membership at half the regular price – this offer is good at all levels, from Standard and Premium to our special 3-year perennial membership. This promotion expires on June 7, 2024.


Join our May 17th Slow Flowers Member (Virtual) Meet-Up:

Designing with Dried Flowers and Hannah Rose River Muller
Creating Everlasting Arrangements with Hannah Rose Rivers Muller of The Wreath Room at Full Belly Farm 

And don’t forget to preregister to join this month’s Slow Flowers Member Meet-Up, coming up on Friday, May 17th – scheduled to take place one week later than usual to accommodate for Mother’s Day. The session is devoted to Designing with Dried Flowers and our expert member is Hannah Rose Rivers Muller of The Wreath Room and Full Belly Farm. We’re so excited to feature Hannah as she talks about flower farming with her family in Northern California and developing her special approach to drying the flowers she grows. This will be a very special preview of Hannah’s brand-new book, out on June 4thDesigning with Dried Flowers, so bring your questions! We will have one copy of to give away to one lucky attendee. Pre-registration is required. I’ll see you on May 17th!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Turning on the Lights; Nu Fornacis
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 660: Flower Farming in Los Angeles: Meet a trio of growers behind an upcoming flower farm tour as they discuss the unique character of urban flower farming in Southern California

Wednesday, May 1st, 2024

Meet three of the flower farmers behind the bountiful LA Flower Farm Tour, as eight woman-owned urban flower farms come together to open their gates to the public on May 4th. These growers, including three Slow Flowers member-owned farms, will welcome Los Angeles flower lovers and gardeners to wander through their fields and get to know the farmers behind the blooms.

LA Flower Farm Tour

We’re previewing the upcoming Los Angeles Flower Farm Tour – a journey through the lesser-known world of local blooms being cultivated throughout the City of Angels.

LA Flower Farm Tour May 4, 2024

The May 4th, self-guided tour reveals the magic of locally grown flowers and the importance of supporting community agriculture. Their blossoms aren’t just beautiful; they represent a commitment to sustainability and a connection to the land.

Tour-goers will meet the farmers, making important connections and learning about the dedicated female farmers behind the blooms, including their craft, their passion, and the stories that make each petal special.

Kathleen Ferguson at Frogtown Flora LA
Kathleen Ferguson at Frogtown Flora LA
Hannah Melde-Webster of Golden Heron
Hannah Melde-Webster of Golden Heron

Today’s guests include Kathleen Ferguson of Frogtown Flora; Hannah Melde-Webster of Golden Heron; and Jen Britton of Bloomtown Flower Co. The three women gathered in Jen’s studio to record our conversation, which you’ll see in the accompanying video version of this episode.

With the ultimate goal of simply celebrating the beauty of spring, their hope is to raise awareness of locally grown blooms and inspire others to start their own gardens too. With land access being so limited in Los Angeles, these farmers each beautifully display ways in which micro farms can thrive within an urban landscape.

I want to mention a special thank you to Shannon Tymkiw of FlowerBox Studios and Farm. She is a longtime, Pasadena-based farmer-florist and Slow Flowers member who first suggested that I feature the tour today. Thank you, Shannon; we appreciate your support!

LA Flower Farm Tour Group One
LA Flower Farm Tour Group 2
LA Flower Farm Tour Group 3

After the tour was announced, the RSVP’s came flooding in and, as you’ll hear in our conversation, it is now over-subscribed at 800. There is a waiting list and I’ll share that link in today’s show notes.

As guests chart their own course through LA’s floral wonderland, they will also have a chance to take a little piece of each farm home with them. Each farm will have a variety of goods available for purchase, from fresh cut bouquets, u-pick flowers, and potted plants, to handmade goods, treats and beverages.

Follow the Farms

Participating Farms and their additional offerings:

✨Frogtown Flora (frogtownflora.com) Sweet treats, Frogtown Flora merchandise, ceramics, flowers, seeds, and more!

✨Golden Heron (goldenheron.co) U-pick flowers (by appointment), ambient set by S.E. Webster, baked goods by Mimsy’s Munchies, food by Amenohi, ceramics by Gilded Poppy

✨Drive By Flora (@drive_by_flora) Flower bunches, ceramics, baby tees, seedlings, snack & treats

✨Bloomtown Flower Co (bloomtownflowerco.com) Plants for sale, flower bunches for sale

✨Mamabotanica Blooms (mamabotanica.com) mini garage sale of plants, books, and garden items

✨Pia Floral (@piafloraldesign) plants for sale, bouquets, some food and drinks, handmade grocery bags

✨Flowerbox Studios + Farms (flowerboxstudios.net) Bouquets for sale, refreshments, a cupcake pop-up

✨Rose Lane Farms (roselanefarms.org)

Let’s come together to share the joy of spring, connect with fellow flower enthusiasts, and support the local agricultural tapestry that adds color to our urban spaces. See you on the Flower Farm Tour!

Pro-tip for tourgoers: Bring a bucket of water in your car so any fresh flowers you buy make it home with you!

Marigolds (Frogtown Flora, Left) and Hannah and Golden Heron (Right)
Marigolds (Frogtown Flora, Left) and Hannah and Golden Heron (Right)

This episode is near and dear to my heart, as I lived and worked in Los Angeles between 2006 and 2010, at a time when most Southern California flower farms were big, corporate, and commercial. Those farms play an important role in the country’s cut flower ecosystem, but I’m so glad that there is more diversity of choice and variety with the advent of more micro flower farms. I’ll also share a list and links to all the participating farms, and you’ll want to find and follow their social media accounts.

As a bonus, the video interview ends with short films from all three of today’s guests, plus a fourth bonus video that Shannon Tymkiw of FlowerBox Studios shared. You won’t want to miss this peek into the flower farms discussed today.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Our Gift to YOU: Slow Flowers Summit Promo Code

Join me at the 2024 Slow Flowers Summit

If you’re hearing this episode on its release day – Wednesday, May 1st – we have a special gift for listeners who want to attend the Slow Flowers Summit! The dates are getting closer and closer and we’re so excited to welcome our floral community at the Slow Flowers Summit! We just shared our $75-off Promo Code with the Canadian floral community, but now we’re actually going to share it with everyone!! If you have been thinking of coming to the Slow Flowers Summit, we just released our very best promo code available to use before the June 23rd start date! It is good for all ticket levels and will expire May 5, 2024 at Midnight PT. Find the link in today’s show notes or hop over to slowflowerssummit.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Turning on the Lights; Daymaze
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 657: Meet Michelle Kenny, executive director the new Pacific Northwest Florists Association

Wednesday, April 10th, 2024

We believe in community here at the Slow Flowers Society and today’s guest does too, as she has a mission to support florists and the floral Industry within the Pacific Northwest Region. Meet Slow Flowers member Michelle Kenny, founder of the new Pacific Northwest Florist Association based in Portland, Oregon.

Many state florist associations are thriving, but as changes occur in the floral marketplace, others have ceased operations. Today, you’ll learn from Michelle Kenny, co-founder and executive director of the new Pacific Northwest Florist Association, a community to support and promote florists in Oregon and Washington.

Michelle Kenny, executive director of the PNW Florist Association
Michelle Kenny, executive director of the PNW Florist Association

Membership in the Pacific Northwest Florist Association is open to any individual in the florist industry in the region. The association provides networking, support, education and an opportunity to showcase and promote the talented florists in Oregon and Washington. People working in the horticultural and allied industries are also invited to join and I know we have many Slow Flowers, including our society, that are part of this effort to support the growth of the floral marketplace here in the PNW.

Michelle and I first met in 2017 at the Bouquets of the Heart auction in Portland, which was held to raise funds for The Bloom Project. Michelle was one of several guest florists who took inspiration from a featured artwork to create an arrangement. It was a fabulous event and I was there to act as emcee to introduce the florists and the pieces they created.

Michelle is the owner of Goose Hollow Flowers, a Portland-based full-service florist, and we were so happy she joined Slow Flowers as a member. It made sense because of her close relationships with many of the growers at the Oregon Flower Growers Association, where local flowers are available at the Portland Flower Market.

Fast-forward and a few years ago, and having survived/endured the COVID challenges, Michelle decided to act on a long-held dream of starting an association for florists. With seed funding from the Portland Flower Market, Michelle formed a board, passed articles and bylaws, and launched PNW Florist Association last fall. They recently received approval for their 501 c 3 nonprofit status as an association.

Here’s a bit more about Michelle:

After spending a decade working for Marriott hotels in 1996, and with a lifelong passion for floral design, gardening, and events, Michelle took the plunge and bought Goose Hollow Gardens in 2007 all while on maternity leave.

The first year as an owner, Michelle trained extensively with her mentor, Jeanie Gray, a florist and artist. Michelle brought her past experience in hospitality as an event planner, wedding coordinator and convention sales manager to her new venture and in 2013, re-brand her shop to Goose Hollow Flowers, named after one of downtown Portland’s neighborhoods.

As a small floral shop owner, Michelle saw the need to bring back a new and improved floral association to help support, benefit and showcase the local floral talent in the area. Most importantly, she is excited to connect like-minded professionals to be part of a rich and vibrant community and founded the Pacific Northwest Florist Association.


Upcoming PNW Florist Association Events

Wonder of the Woodlands book by Francoise Weeks
Wonder of the Woodlands book by Francoise Weeks

As we discussed, PNW Florist Association has a sustainability initiative that will be the focus of a weekend of Earth Day programming on April 20-21. On Saturday, April 20th they are hosting an all-day workshop with Francoise Weeks, at the incredible price of $265 including lunch (PNW members receive a discounted registration rate). The morning will include woodland centerpieces and the afternoon includes wearables, and the class rate includes lunch and a copy of Francoise’s new book “Wonder of Woodlands.” Find the registration link here.

The following date, on Sunday, April 21st, is an all day Sustainability Workshop, which includes demonstrations, hands-on design activities and other speakers, including me. Lunch is included and the session is $75 for nonmembers, $45 for members of the PNW Florist Association. Both events will be held at The Creative Space at the Portland Flower Market, a studio and gathering space in North Portland. I hope to see you there! Find the registration link here.


News of the Week

From Bloom to Boom webinar

If you missed it in our newsletter, I want to remind you about tomorrow’s free webinar that Slow Flowers is co-presenting with Johnny’s Selected Seeds, Thursday, April 11th at 1 pm PT/4 pm ET featuring two of our farmer-florist members as experts on the topic of profitability. You’ll hear from Lennie Larkin of B-Side Farm and Niki Irving of Flourish Flower Farm, both past guests of this podcast, who will discuss their operations and share their approaches to increasing profitability, including tracking labor costs, inputs, markups, and sales channels. Johnny’s Flower Product Manager Hillary Alger will moderate the Q&A session that follows my roundtable discussion with Lennie and Niki. Find the pre-registration here. The session will be recorded for replay!


Althea Wiles of Rose of Sharon Floral Design Studio

And don’t forget this Friday’s April Slow Flowers (virtual) Member Meet-Up, scheduled for April 12th at 9 am PT/Noon ET on Zoom. The topic: Spring Tune-Up for Florists, Studios, and Shops, and our special guest is longtime member Althea Wiles owner of Rose of Sharon Floral Design Studio and J Althea Creative, based in Springdale, Arkansas. Bring your questions and get ready for a jolt of inspiration for tuning up your floral enterprise.  The meet-up is free, but preregistration is required. You can find the link in today’s show notes or in the Linktr.ee menu at @slowflowerssocity on IG.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Our next sponsor thank you goes to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Our next sponsor thank you goes to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Turning on the Lights; Over the Fence
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 656: Follow the Blooms with Host and Producer Katie Lila, and Bloom TV Network’s founder & CEO Monica Michelle

Wednesday, April 3rd, 2024

There’s HGTV and there’s the Food Network, but have you checked out the Bloom TV Network? Today, we’ll meet Monica Michelle, creator of the floral-centric streaming platform and Slow Flowers member Katie Lila, host and producer of the new series “Follow the Blooms,” which begins at the flower farm and ends with a beautiful installation for the public to enjoy.

Follow the Blooms installation at the Slow Flowers Summit in progress
Follow the Blooms installation at the Slow Flowers Summit in progress, featuring mural by Toby Keogh
Slow Flowers Summit attendees at Bellevue Botanic Garden, adding flowers to the mural.
Slow Flowers Summit attendees at Bellevue Botanic Garden, adding flowers to the mural. From left: Anne Bradfield (Analog Floral), Mayuri Parikh (True Client Pro), and Lisa Schwarz (Coastal Blooms).

Today, we’re getting a peek behind the scenes of Bloom TV Network’s exciting series called “Follow the Blooms,” which debuted on March 7th with new episodes dropping every Thursday through April 25th.

Slow Flowers Summit 2024 with Katie Lila of Follow the Blooms
Slow Flowers Summit 2024 with Katie Lila of Follow the Blooms. From left: Gina Lett-Shrewsberry, Katie Lila, Debra Prinzing, Olivia Yates O’Donnell and Sarah Wagstaff

The host is Slow Flowers member Katie Lila, owner of Flowers for People in Spokane, Washington. A few years ago, after a career doing everything in the floral space, Katie started collaborating with creative teams to produce pop-up artistic floral installations in a Spokane gallery environment, inviting photographers and the public to be part of the experience.

And then she learned that Bloom TV network, the new online streaming platform for all things floral, had announced a call for creatives to submit their pilot concepts to be considered for the network’s programming lineup.

Katie Lila (left) and Monica Michelle (right)
Katie Lila (left) and Monica Michelle (right)

Katie saw the potential opportunity to turn her public floral installations into a show – and she teamed up with DittoFilm Media in her community to film three pilots that they submitted to Bloom TV. Like a fast-paced floral party with a race to the finish, Katie brings the viewer along for the ride as she comes up with a venue, brainstorms the design concept, seeks out flower farmers whose seasonal blooms will bring the concept to life, and then with a design team, a floral installation is brought to life. And the viewer “follows” the blooms from field to floral art piece.

Fast-forward to June 2023 and Follow the Blooms was launched as a bonafide series in production for Bloom TV. Katie and her crew asked if they could film one of their eight episodes at the Slow Flowers Summit, which we held at Bellevue Botanic Garden. Of course, we said yes, and it was a whirlwind moment during the busy Summit – I’m glad we documented the experience because it was a bit of a blur. We’ve been anxiously awaiting the series release ever since.

Follow the Blooms Mural at Slow Flowers Summit 2023
Follow the Blooms Mural at Slow Flowers Summit 2023

The Summit episode includes a large, interactive “paint by flower” mural, the creation of which invited our attendees to participate. The film crew also visited the Seattle Wholesale Growers Market and JARN Co. Flowers, a member flower farm owned by Tracy Yang and Nick Songsangcharntara – we “followed” the blooms from both spots to the Summit where Katie’s installation became a reality.

When you see a sneak peek of the series, you’ll be swept up in Katie’s joyful approach to life. She’s determined to get everyone involved in her big schemes, including friends, family members, and strangers, and it all ends up in an explosion of blooms.

We’ll also learn more from Monica Michelle, CEO and founder of Bloom TV Network, and I’m delighted that she was able to join Katie for our conversation today.

Monica Michelle has an extensive background in marketing and entrepreneurship, and has spent her career implementing new ideas, and building online communities across multiple industries including the medical industry, food industry and now in the world of media. In 2021 she developed a new niche media model meant to elevate creators, serving as a launchpad for individuals interested in expanding their brands through the power of streaming TV. In January of 2022 she launched her first streaming tv network, building from the model to create “BloomTV,” where an array of floral focused content was housed for streaming, as well as broadcast to over 615k homes in the state of Colorado.

In 2023, Monica co-founded a sister network based on the same model called “Made TV” that is designed specifically for makers and artists of all kinds, with the mission of helping them to share their creations and crafts with a wider audience. She believes that connection is key, and that through innovative ideas that combine technology with education, people can all experience life in full bloom.

Monica will share her story of how the seed of an idea blossomed in to a digital platform for video content. Through her goal of “restoring Eden,” Monica’s mission is to help spark inspiration and beauty, connecting people to each other and to the planet through nature’s most beautiful creation – the Flower.

A few program notes, Bloom TV is a subscription-based platform with packages that start at $12 per month or $99 per year. However, right, now, you can sign up for a 30-day free trial and watch Follow the Blooms, along with countless hours of other great floral content, so check it out.

I was so happy to catch one of our Slow Flowers members, Spokane area farmer-florist Loreen McFaul of Daisies in May, featured in one of the episodes. Congratulations on being featured, Loreen! Loved seeing your blooms in that special episode about the Spokane Lilac Festival Parade.

And in another episode, Katie uses dried flowers grown by Beth Mort of Snapdragon Flower Farm – Beth is a past guest of this podcast, so it’s great to see her flowers play a role on Follow the Blooms!

Follow the Blooms IG Live April 10th
Follow the Blooms IG Live April 10th

On Wednesday, April 10th, you’ll want to log onto Flowers for People on IG, to join a live conversation about the Slow Flowers Summit episode. Then on Thursday, April 11th our episode will air! Can’t wait to see the full story of the Slow Flowers Summit on Follow the Blooms!

You also heard Monica mention a new call for creators who wish to participate in their upcoming Bloom TV Network Earth Day programming. The Earth Day campaign invites floral creatives to submit a video tutorial showcasing sustainable practices within the floral world. Submitted videos will enjoy a prominent spot on the Bloom TV platform from April 22nd through May. Submission deadline is April 18th or sooner – and you can find the details here. Who knows? You could become the next Katie Lila!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Floating Whist
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com