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The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and their son Leon Carrier III, is based in the Maryland suburbs of Washington, D.C. The family floral enterprise supplies numerous farmers’ markets in the area, thanks to a year-round selection of floral design elements and more than 100 varieties, beginning with woody ornamental branches and early flowering bulbs in winter; hellebores, peonies, and perennials in spring; hydrangeas, sunflowers, dahlias, and other annuals in summer; and heirloom mums, winter greenery, and their famous winterberry branches by the year’s end. Join me for a fun conversation with all three, followed by a video tour of Plant Masters.

Our celebration of The Flower Farmers publication continues today with a visit to Maryland, where you’ll meet Leon and Carol Carrier and their son Lee Carrier, owners of Plant Masters.

With over five acres of cultivated land, four hoop houses, and a greenhouse spread over two home farms, Plant Masters is known for providing sustainable, high-quality flowers to customers and florists in the greater Maryland-District of Columbia market. I first met Leon at a Field to Vase dinner held in Virginia. Around the same time, Slow Flowers member Kelly Shore of Petals by the Shore, approached me with an offer I couldn’t refuse. She had collaborated with Leon and Carol to produce a series of styled photo shoots at their farm using the plants, foliage, and flowers they grew from season to season. Her goal was to showcase the many ways florists could incorporate all-local botanicals into wedding and event design, underscoring the Slow Flowers values that Kelly adopted for her business. The series was my first article for Florists Review, which published a beautiful, 11-page feature called “Four Seasons of Floral Design” in the January 2017 issue. The package included a special one-page “Meet the Farmers” interview with Leon and Carol. READ more here:

When it came time to write The Flower Farmers book, I knew I wanted to include the story of Plant Masters. Today, you’re in for a treat. You’ll meet Leon and Carol, and their son Lee, who’s leading the next generation of Plant Masters. Our interview is followed by a video tour of the farm, filmed by Roy Henry.

Find and follow Plant Masters on Instagram and Facebook

Join us at Hope Flower Farm on June 8th (4-6 p.m.)

Celebrate The Flower Farmers and meet host Holly Chapple at Hope Flower Farm in Waterford, Virginia!

Plant Masters’ Carol and Leon Carrier will be in attendance and, along with Holly and Debra Prinzing, we’ll all sign your copy of The Flower Farmers book.

We’d love to see you there!

NOTE: the event time has changed to 4-6 p.m.

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Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:
Drone Pine; Gaena; Erstwhile
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother’s stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in her family’s Brooklyn apartment. Today she gardens and grows cut flowers on two residential lots in Allentown, Pennsylvania, a college town located about one hour north of Philadelphia. Marly describes herself as a “farmer who designs,” and with just a quarter of an acre, her land produces enough flowers for Fenimore & Rutland’s seasonal bouquet subscriptions, wedding florals, and design workshops. I’m so thrilled that Robin Avni and I included Marly’s story in our new book, The Flower Farmers, and today you’ll meet her for our extended interview.

We’ve had a great kickoff week for the The Flower Farmers launch and the fun continues today with Marly Surena-Llorens of Fenimore & Rutland, an Allentown, Pennsylvania-based farmer-florist, our special guest.

Marly and I met at an ASCFG conference several years back and I knew I wanted to include her floral journey in a chapter of The Flower Farmers. We’re thrilled with the gorgeous photography she shared for the pages, and we’re so happy that her story is getting out into the world.

Today, join me in a lovely and inspiring conversation with Marly as we discuss her farmer-florist business, Fenimore & Rutland, its origins and inspiration, and the way she has turned a lifelong interest in English gardens into a micro farm serving weddings, events, and everyday customers in her area.

Find and follow Fenimore & Rutland on Instagram and Facebook.

Meet Marly, Debra & Robin on Tuesday, June 10th at Longwood Gardens!
Tues., June 10th (6-7:30 pm), KENNETT SQUARE, Pennsylvania.
Longwood Gardens hosts Robin Avni and Debra Prinzing for a lecture and book-signing about The Flower Farmers. They’ll be joined by Marly Surena-Llorens of Fenimore & Rutland (Allentown, Pennsylvania) will join as their special farmer guest. 
Tickets: $26-$29; Event Details Here.

Check out the full event calendar for The Flower Farmers book launch (May & June)

---

Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at ascfg.org.

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:

Drone Pine; Gaena; Turning on the Lights; Surly Bonds
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

It’s a Red-Letter Week here at Slow Flowers, as my longtime collaborator, Robin Avni, and I celebrate the May 6^th publication of The Flower Farmers, our beautiful and informative new book featuring 29 growers across North America. You’ve heard a bit from some of the experts profiled in The Flower Farmers, and you’ll continue to meet and be inspired by them in the coming weeks and months.

Today’s episode centers around the stories of two of the book’s many floral entrepreneurs, as Abby Matson of Vermont-based Diddle and Zen, and Julie Rémy of Victoria, British Columbia-based Fleuris Orchard and Blooms share their experience with retail channels to sell the flowers they grow. We recently hosted Julie and Abby during the May Slow Flowers Meet-Up, and today’s episode is the replay recording of that session. There are countless takeaways from this special focus on retail channels for locally-grown flowers and I’m excited to dive right in and introduce you to these gifted women who are shaping floral enterprises to fit their lives.

Find and follow Julie and Abby’s at these social places:

Diddle and Zen on Instagram and Facebook

Fleuris Orchard & Blooms on Instagram and Facebook

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THE FLOWER FARMER – We’ve Published!

Meet Debra & Robin on The Flower Farmers Book Tour (May and June) Calendar of Events here. We’ll be at other locations throughout the summer and we’ll be adding new events to promote The Flower Farmers book, so check out our Instagram feed @slowflowerssociety to stay up to date.

---

Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, A-Roo offers a full selection of eco-friendly items for your business or to start the process of developing a look that is uniquely yours. Visit them at a-roo.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:

Drone Pine; Gaena; For We Shall Know Speed
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

I’m always so inspired by the paths taken by our Slow Flowers Members to create their floral endeavors and today’s guest has a fabulous back-story, which we’ll share with you today. Sydney Fee of Fee, Fi, Fo Farm is based in New York’s Finger Lakes Region, home to nearly 150 wineries and many destination wedding venues. Sydney is entering her fifth year as a farmer-florist, growing intensively in a 1,500-square-foot cutting garden and borrowing planting space at a nearby bed-and-breakfast to serve local CSA customers and more than a dozen weddings this season. She does this while also working full-time as an event planner at a sustainable winery – and you can only imagine how these varied chapters add up to a beautiful story. I’m excited for you to meet Sydney Fee and learn more.

We have a bonus interview that will begin today’s episode, as I am joined by past guest of the Slow Flowers Podcast Katie Lila of Flowers for People and “Follow the Blooms,” who returns to tell us about her television series’ upcoming second season with details on how to submit your idea for an episode featuring you, your farm or floral design work, or your community connections. We are also celebrating the news that “Follow the Blooms” season one has a new home on public television – and you’ll be able to watch the replay of the fun episode about the 2023 Slow Flowers Summit in Bellevue, Washington. The bonus interview includes a video highlight from that episode.

Next, you’ll meet our featured guest, Sydney Fee of Fee, Fi, Fo Farm, who I recently interviewed for the Slow Flowers Podcast. I first met Sydney Fee in 2022 when she attended the Slow Flowers Summit in New York (followed by her attendance at the Bellevue Summit in 2023 and the Banff Summit in 2024). It’s a joy to welcome her to the Podcast today. Owner and operator of Fee Fi Fo Farm based in Montour Falls, New York, Sydney is a lover of sustainability, nature, planning, flowers, and weddings.

Fee Fi Fo Farm strives to sustainably cultivate lovely flowers to share with the community, while also educating the public and shining a light on the importance of supporting domestic flower farms. On her own tiny plot of land, Sydney is dedicated to producing beautiful blooms in the most sustainable manner.

It began in 2020 when she planted a few seeds with help from a brother armed with a degree in horticulture. That led to her passion for cut flowers as Sydney realized the importance of spreading the message of how crucial supporting domestic flower farms is.

Let’s jump right in and meet both Katie and Sydney – as we all discuss the joys of locally-grown blooms.

Sydney has shared lots of beautiful floral photos to illustrate today’s interview about Fee, Fi, Fo Farm, and you’ll find those, as well as her social places, so you can gain more appreciation for her entrepreneurial and sustainable floral projects. Find and follow Sydney Fee and Fee, Fi, Fo Farm on Instagram and Facebook

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Follow the Blooms details: Katie Lila is on the hunt for flower-obsessed creatives, growers, artists, and event visionaries who want to take their creativity beyond the vase and onto the screen. If you’ve ever asked yourself, “What else can I do with flowers?” or if you’ve got a project that makes people stop and stare, she wants to hear from you! Find and follow Katie Lila and Follow the Blooms on Instagram.

---

Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:

Drone Pine; Gaena; Contrarian
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

The Southern California farm synonymous with breathtaking blooms and gorgeous flowers and foliage is celebrating its 100th year in business this year. Founded by Giovanni Mellano in 1925, Mellano & Company is embarking on “Blooming into a New Era,” a year-long celebration highlighting the generations of families and faces who have played an integral role in the company’s success throughout the years, while also looking ahead to its next century of leadership in the floral industry. I sat down with 3^rd generation flower farmer Mike A. Mellano to reflect on this huge accomplishment and to discuss both memories and highlights of this influential, family-owned American floral enterprise.

We all know that successful flower farming requires passion, grit, and endurance. It’s so rare that any U.S. flower farm can sustain those traits for a century, but Mellano & Co., is one of the few.

From their humble beginnings in the bustling Los Angeles Flower Market to becoming a trusted name in the floral industry, Mellano & Co.’s flowers and foliage are present in every niche of the floral marketplace. They are based in Southern California, but their botanicals can be found in all 50 states, from wholesale to mass market outlets.

Today, I’m sharing a wonderful conversation with Mike A. Mellano, a third-generation family farmer, longtime CEO, and new Chief Science Officer. We’ll reflect on the past and look to the future of domestic floral agriculture.

https://youtu.be/9s3VxbOMgp8?si=68mNhXErwK6CmXzM

ABOVE: Watch the inspiring 15-minute documentary that Mellano & Co. produced to celebrate their centennial.

LISTEN: Mike Mellano’s first appearance on the Slow Flowers Podcast, when he was a guest on Episode 244 in 2016. I know you’ll enjoy learning more about the company whose flowers and foliage is widely used and loved.

---

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Learn more at www.a-roo.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Pull Beyond Pull
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

This year, in recognition of Slow Flowers’ annual focus on changing cultural and creative shifts in the floral industry, our Forecast hones in on seven key insights. In a year where Artificial Intelligence has become omnipresent, we find ourselves reverting to the Analog world of nature. Innovation and personal expression are being challenged by the AI-dominated ecosystem, and the authentic values of the Slow Flowers Community are its antidote. Nature’s perfection cannot be replicated by a chisel, paint brush, or computer generated image, as all these works draw from the original source. A flower produced from AI is generated from what already exists. However, a flower grown from seed is the perfect metaphor for our individual creativity.

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Welcome to 2025 — a New Year that we hope brings joy, prosperity, progress, and growth for the Slow Flowers Community! This is the 11^th year we’ve produced the Slow Flowers’ Floral Insights and Industry Forecast, which originated in 2015 as a series of presentations shared with the media, our members, and you, our listeners.

This episode is accompanied by an important free resource. You can find the link in today’s show notes for Episode 698 to read the Slow Flowers Journal’s Winter 2025 issue, titled “Floral Reality” – more on that title will follow. In addition, I recorded a video of this episode to introduce you the seven insights illustrated with visual examples. This is the video companion to today’s podcast. Click above to watch.

Hot off the press, the 48-page digital magazine-style report, produced in partnership with BLOOM Imprint, our Slow Flowers publishing venture. Huge thanks to our creative director Robin Avni for designing such a gorgeous issue – I can’t wait for you to see it. Through the pages, our insights become identifiable and relatable to your floral enterprise for 2025 and beyond.

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ON THE COVER: I have to tell you about this beautiful floral image on the cover of our Forecast Issue. It is designed by Rizaniño “Riz” Reyes of Seattle-based RHR Horticulture and this image is featured in the forthcoming book, The Flower Farmer: Inspiration & Advice from Expert Growers, by Debra Prinzing & Robin Avni (which will be published by Abrams on May 6, 2025.

When Robin selected this image for our cover, she commented, “It is almost hyperreal, meaning it’s so beautiful it couldn’t possibly be real — but it is! It’s a design from nature and artistically composed, almost like a Dutch still life with flowers, but modern in its form. This design is real; touched by human hands, and intentionally designed – the epitome of Floral Reality, rather than computer generated artificial augmentation.”

Riz composed this stunning spring posy with hellebore, fritillaria, Siberian bugloss (Brunnera), grape hyacinth, daffodils, and rosemary and daphne for scent. Silver gray Brachyglottis, glossy Polystichum fern, and branches of flowering Ribes and bearberry hold the delicate flowers together. Thank you for sharing your talents, Riz!

---

Thank you to Our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Our first sponsor thanks goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Curious Case; Feathered; Paper Feather; PolyCoat; Surly Bonds; The Big Ten; Tiny Putty
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Every day for more than a decade, Mary Jo Hoffman has made a photograph of found nature – no subject too small or too ordinary. For Mary Jo, a former aeronautical engineer, this daily ritual cracked open profound revelations about the connectedness of all things, the importance of place, and her own life. She joined me to talk about her daily practice that led to more than 4,000 consecutive days of images filled with surprise, play, wonder, and joy as she paid attention to the natural world. We discuss STILL, The Art of Noticing, Mary Jo’s stunning new book — a fabulous holiday gift for yourself or someone you love.

Today, we have a very special episode to share with our creative community as we welcome Mary Jo Hoffman, a botanical photographer, writer, and artist, whose eyes and camera capture intimate portraits of the flora and fauna in her world. Every day since January 1, 2012, for 12-and-a-half years, Mary Jo made a photograph of found nature, capturing it in an alluring minimalist style.

Her daily ritual cracked open profound revelations about the importance of place, the passing of time, the connectedness of all things, and the trajectory of her own life.

Here’s a bit more about Mary Jo Hoffman:

Mary Jo Hoffman is an artist-photographer renowned for her unique and personal engagement with the natural world. Best known for her project, “STILL” — where every day (every single day) for over a decade, she made a photograph of found nature – no subject too small or too ordinary.

Her book, STILL: The Art of Noticing, features 275 of the most stunning photographs the author-artist has accumulated over thousands of consecutive days of daily shooting accompanied by perceptive, deeply felt, and often humorous essays illuminating the insights gained through this daily creative practice.

Mary Jo lives in Shoreview, Minnesota, on Turtle Lake, with her husband, Steve, a food writer and author, and her indulged puggle, Jack, who accompanies her on her daily foraging walks to find new subjects.

I received a review copy of STILL when it was published earlier this year in May, and I wanted to save it for a special episode. We usually feature Slow Flowers members as our guests, so the exception I make is to host artists and creatives whose work moves me personally. Now that we’ve arrived at the gifting season, sharing my conversation with Mary Jo will, I hope, inspire you to check out STILL. There’s still time to purchase your copy.

Follow Mary Jo Hoffman on Instagram
Subscribe to Mary Jo’s newsletter
View her Pinterest Galleries
Order your copy of STILL

I will leave you with a passage from one of her essays, which spoke to me, from page 50. I hope it resonates with your own mindful practice:

“You are what you do. If you show up every day and make a little bit of art, however incomplete or unsatisfying or misguided or not how Georgia O’Keefe would have done it, you are an artist.”

Mary Jo Hoffman, STILL: The Art of Noticing

Thank you, Mary Jo, for helping us notice the places where we find ourselves – and to see them with new eyes.

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Slow Flowers (Virtual) Member Meet-Up on December 13th

In our news of the week, you’re invited to attend our December Slow Flowers Meet-Up, coming up Friday, Dec. 13th – 9 am Pacific/Noon Eastern. The topic for this month’s session: New Cut Flower Seeds for 2025 + Breeding News. We will be joined by three floral experts from Johnny’s Selected Seeds. We recorded a similar presentation one year ago when Hillary Alger and Joy Longfellow unveiled the new flower seed varieties for 2024. The replay video has been viewed more than 5,000 times on YouTube – it was our most popular episode of 2024.
This time around, we are again welcoming Hillary and Joy to the Meet-Up to reveal the new flower seed introductions for 2025, but a very important BONUS guest will join them. Lindsey Wyatt, Johnny’s Senior Plant Breeder, will discuss what it takes to select and breed gorgeous new petal palettes and bring them to market!
And guess what? Our giveaway includes a drawing for three collections featuring the brand new zinnia and celosia seeds in Johnny’s catalog for next year. You must be present to be included in the drawing!

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Slow Flowers WORLDWIDE Summit 2025

And we’re one month away from the Slow Flowers WORLDWIDE Summit, so now is the time to grab your ticket! The SLOW FLOWERS WORLDWIDE SUMMIT takes place online – January 9-11, 2025 – and you will enjoy 15 hours of amazing floral education from Slow Flowers experts. Check out the details at slowflowerssummit.com. Slow Flowers members receive $50 off their registration and you can find the link in today’s show notes!

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Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

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I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Glass Beads; A Burst of Light
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Nothing beats a flower farm tour – and I couldn’t say no to the chance to visit Free Range Flowers in person last week. It’s a beautiful, sustainable cut flower farm and design studio just miles away from the Canadian border outside Bellingham. I’m so happy to share my conversation with farmer-florist Celeste Monke recorded after we walked through the fields and high tunnels where dahlias were exploding and the landscape’s autumn palette glowed with rudbeckia, zinnias, amaranth, lisianthus and much more.

A few weeks ago, I previewed the South and Central ASCFG Regional meeting with Slow Flowers members and veteran flower growers Chet and Kristy Anderson and their son Chet Anderson Junior, of The Fresh Herb Co. – I hope you enjoyed that episode as much as I did. Today, I’m previewing another upcoming ASCFG regional meeting with Celeste Monke and Jay Roelof own Free Range Flowers outside Bellingham, Washington.

Longtime Slow Flowers members who cofounded the farm in 2016, Celeste and Jay bring their amazing, high-quality floral crops, to the Seattle Wholesale Growers Market, which is how I’ve become acquainted with them and their shared passion.

Free Range Flowers are organically grown and rainwater fed, raised on Nooksack land in a larger farm project of environmental and social sustainability. Celeste is all about her hands in the dirt and heart on her sleeve. She has a penchant for seeds, herbs, and organization, while Jay is a plant reader with laser vision who can engineer almost anything. He keeps the equipment maintained and the plant babies happy from seed to harvest while setting the whole team up for success.

They believe their shared actions of cultivating healthy soil, sowing seeds, propagating plants and harvest create a sense of belonging and connection to place.

I’ve been wanting to visit Free Range Flowers for years, and the occasion of the upcoming ASCFG regional meeting in Bellingham, which includes a tour of Free Range Flowers, was the impetus to travel north from Seattle last week to do just that. I joined Celeste and Jay, and shared the farm lunch with them and two of their crew members, Abbie and Shef – imagine working for several hours and then sitting down to a delicious, home-cooked meal featuring veggies and herbs from the farm. Thank you Celeste and Jay!

Find and follow Free Range Flowers on Instagram and Facebook

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A special note about the ASCFG Meeting, taking place September 24 & 25 in Bellingham.

In addition to Celeste’s presentation: Profitability for Cut Flower Farmers, attendees will learn from several other Slow Flowers members, including Joan Thorndike of Le Mera Gardens and her daughter Isabella Thorndike Church of Jacklily Seasonal Floral Design, who will present “Le Mera Gardens over the Decades”; and from Diane Szukovathy of Jello Mold Farm, whose presentation on “Making the Road as We Go,” reflects on the amazing story of the Seattle Wholesale Growers Market. Erin McMullen of Rain Drop Farms will be there to welcome everyone as she has been serving as the regional director for ASCFG. It will be a wonderful two days for our community who attend.

Listen & learn from these talented women — all are past guests of the Slow Flowers Podcast:

Episode 585: Diane Szukovathy and Dennis Westphall of Jello Mold Farm on the 10-year publication anniversary of The 50 Mile Bouquet

Episode 446: Checking in with Melissa Feveyear of Terra Bella Flowers; plus, kicking off our Stories of Resilience series with Celeste Monke of Free Range Flowers

Episode 359: Slow Flowers Podcast Turns 5 — with original guest Joan Thorndike of Le Mera Gardens and Isabella Thorndike Church of Jacklily Seasonal Floral Design

Episode 213: Rain Drop Farms of Oregon’s Willamette Valley

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Shift of Currents
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

When she owned and operated Silver Lake Farms, Tara Kolla was one of Los Angeles’s pioneering urban flower growers.

She helped change legislation to approve backyard flower farming and was a popular vendor at Hollywood Farmers’ Market.

In 2016, Tara and her husband dramatically reimagined their lives and moved to the La Rochelle region of France. They bought a 18^th century stone millhouse and poured just as much love and care into its renovations as Tara had once devoted to growing flowers.

Earlier this month, I visited Mill on the Rock and today, I’m sharing a beautiful conversation to catch up listeners on the next chapter of Tara’s floral story.

Today’s episode is a very special one as we reconnect with former Los Angeles organic flower farmer Tara Kolla – consider this a new installment of our collection of “where are they now?” follow-up shows!

Fans of the Slow Flowers Movement first met Tara in 2012 in the pages of The 50 Mile Bouquet, the little book that launched so much awareness around local, seasonal, and sustainable flowers. I featured Tara in a chapter called “Flower Patch Politics,” profiling Silver Lake Farms, her urban, organic food and floral enterprise. Hers is an inspiring story of transitioning from a career in PR and Marketing in 2003 to become a farmer growing a diversified mix of flowers, organic greens, and vegetables. Tara’s story not only wowed our readers, but wowed her customers across the City of Angels. She became a passionate advocate who revived a 1940s-era “truck gardening” ordinance that neighbors insisted only permitted residential gardeners to sell the excess food they grew – NOT their flowers.

We captured Tara’s story with photography by David Perry, and I’ll share a PDF of the full chapter as a bonus in today’s show notes for you to download and read. In April 2014, Tara also appeared as a guest on the Slow Flowers Podcast, Episode 314.

By then, I was living in Seattle, so I managed to stay in touch with Tara long-distance. She visited us in Seattle once; I visited her in Los Angeles; IG was just taking off, so of course we followed one another – and then, to my surprise, in 2016, Tara posted that she was moving to France! I was enthralled by her story – seemingly ripped from the pages of Peter Mayle’s bestseller, A Year in Provence, about the renovations of an ancient edifice and a new life built around it.

If you followed Tara’s Silver Lake Farms account on IG, you also saw news of her transition to Mill on the Rock. Today, you’re in for a treat because I visited Tara when I was in France earlier this month – and we recorded a laughter-filled episode that continues her amazing tale.

Flowers are (of course) part of the story, and Tara’s upcoming event at Mill on the Rock, a retreat venue in France’s La Rochelle region, is at the heart of it. Learn more about the upcoming Flower Art Workshop, taking place at Mill on the Rock on September 28th.

The session includes lessons in hand-held bouquet-making, wreath creation and vase composition. Lunch and snacks are included, plus tips for growing your own as well as a flower foraging as you are invited to wander through Tara’s garden at Mill on the Rock. If you’re in Europe, it’s just a day’s trip to attend – and I encourage you to check it out!

Stay tuned for next week’s Episode 678 – you’ll want to watch and listen to Slow Flowers Visits France Part Two, and tour Les Singulieres, a French flower farm that Tara took me to. I can’t wait to share it with you!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Le Marais
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com