Debra Prinzing

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Archive for the ‘Storytelling’ Category

Episode 569: Flowers & Photography with Krista Rossow of O’Flora Flower Farm

Wednesday, August 3rd, 2022

My guest today is Krista Rossow of O’Flora Flower Farm in Oregon’s Southern Willamette Valley. The tagline for O’Flora Farm is: Small Farm, Big Blooms, Oregon-grown.

Krista Rossow
Flower farmer and professional photographer Krista Rossow of O’Flora Flower Farm (c) Krista Rossow
Krista and her zinnias
Krista Rossow (left) and the zinnia patch at O’Flora Flower Farm (right) (c) Krista Rossow

Krista and I met in person earlier this summer at the Slow Flowers Summit in New York, but we’re just a few hours away from each other by car, and when I traveled to Eugene, Oregon two weeks ago, I invited myself over for a tour and to record today’s interview. I know you’ll enjoy it!

Glorious ranunculus
Glorious ranunculus from O’Flora Flower Farm (c) Krista Rossow

You’ll hear Krista’s fascinating story about her path to flowers, which involves a 15-year career as both a photography editor at National Geographic in Washington, D.C., and a freelance travel photographer whose work took her to all seven continents on the planet.

Dahlias and mixed bouuqets
O’Flora Flower Farm: A dahlia still life and a vibrant palette for seasonal wrapped bouquets (c) Krista Rossow

Now, thanks in large part to being temporarily sidelined by the Coronavirus pandemic and the pause on traveling to teach, guide tours and take amazing photography, Krista is decidedly present, staying close to home on her Oregon cut flower farm. Let’s jump right in and you’ll hear the full, beautiful story!

Blue flowers
A blue study (c) Krista Rossow
Dried flowers
Dried flowers from O’Flora Flower Farm (c) Krista Rossow

Subscribe to updates about Krista’s upcoming online floral photography course.

Follow O’Flora Flower Farm:
On Instagram and Facebook


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 872,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Silk and Silver; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/


Acoustic Shuffle; In The Field
audionautix.com

Related posts

Episode 559: Flowers as Artist’s Muse: Meet Ronni Nicole Robinson (Slow Flowers Summit 2022 speaker preview)

Wednesday, May 25th, 2022

Today, I’m so delighted to share my wonderful conversation with artist Ronni Nicole Robinson. Ronni creates works in plaster and paper and all of her pieces are botanically-inspired, utilizing flowers, branches and stems she clips from surrounding gardens and nature to incorporate into her embossed surfaces.

When planning the 2022 Slow Flowers Summit, “Flowers as Artist’s Muse” emerged and felt like the ideal theme to connect the stories, aesthetic, and craft of each of our gifted presenters. I knew I wanted to invite Ronni Nicole to share her unique point of view and her floral-embellished artwork to inspire Summit attendees.

Ronni Nicole in studio

And today, she will inspire you too. Ronni Nicole has been creating “flower fossils” in plaster and paper, pursuing her art full-time. She comes to us from the Ron Nicole studio in New Hope, Pennsylvania and I know you’ll enjoy this gifted artist as she discusses her process and techniques, as well as her philosophy of art, design, nature and beauty.

Artist Ronni Nicole

If you like what you hear today, please consider joining us at the Slow Flowers Summit where Ronni Nicole will share her remarkable journey as an artist and one who draws creative and soulful guidance from nature and especially from flowers. Ronni’s presentation takes place on Monday, June 27th (Day Two), and is followed by a Q&A.

Ronni Nicole

Follow Ronni Nicole on Instagram


Slow Flowers Summit News: Flower Donation Program

If you’re a regular listener, I know you’ve heard me talk about the upcoming Slow Flowers Summit, our fifth conference, which takes place June 26-28 at two venues just outside New York City. We’ll gather on Day One at the Red Barn at Maple Grove Farm in Bedford, New York, a beautiful private event venue, and then, we will continue Days Two and Three at Stone Barns Center in Pocantico Hills, New York. One of the ways you can get involved with the Summit is to participate in our Floral Donation Program to support design demonstrations and our Floral Design Takeover at Red Barn.

We’re inviting domestic flower farms and growers to provide donated flowers and foliage to be used throughout the 3-day event. In exchange, floral donations will be featured in Slow Flowers Summit social media, in our printed program, as well as at the in-person Summit. Interested? Click below for all the details.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches.  Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 851,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Heliotrope; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

Episode 554: A garden and studio tour with Lorene Edwards Forkner, sharing her new book “Color In and Out of the Garden”

Wednesday, April 20th, 2022

The tagline for today’s episode should be “how to see nature’s palette in deeper, more meaningful ways,” because that’s the lesson Lorene Edwards Forkner wants to share with everyone.

Lorene Edwards Forkner
Lorene Edwards Forkner (c) Mary Grace Long

As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed.

Color in and out of the Garden

Lorene is a past guest of the Slow Flowers Podcast and she was a featured presenter at the 2021 Slow Flowers Summit.

We recently recorded a tour through Lorene’s Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers.

I know you’ll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene’s beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win — I’ll share them after the interview. So, let’s jump right in to meet Lorene.

red spreadColor in and Out of the Garden
Gold from Color in and out of the Garden
pink from Color in and Out of the Garden

Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden — or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week.


Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year’s Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package!

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to:

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Glass Beads; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

Episode 552 (Part Two): Eva Leach, on songwriting as an expression of female empowerment

Sunday, April 10th, 2022

Welcome to Part Two of the Slow Flowers Podcast, Episode 522, a special bonus conversation with singer-songwriter Eva Leach. I’m honored that she’s sharing her new original music with us.

If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve already been treated to live performances by Eva and her frequent collaborator (and brother) Nathan Leach. Nathan & Eva is a Musical Duo from Charleston, South Carolina. The origins of their story are pretty recent and immensely fascinating. While in school at USC Columbia, Nathan longed to get back into guitar playing, so he began to post cover songs on YouTube. Over time, he expanded the roster of featured talent to include the occasional help from his sister, Eva. In 2013, they posted a cover of Family of the Year’s “Hero”. In 2015, that video went viral. It’s mindboggling to say this, but music videos on the Nathan & Eva YouTube channel have been viewed more than 26 MILLION times.

In 2018, I was inspired to invite them to join me on the Slow Flowers Podcast holiday music show (Episode 340).

In celebration of Eva’s new EP Sick Girl, released April 1st, we recorded this interview, in which you’ll hear two of her three original new songs.

Follow Eva on Instagram

Follow Eva on TickTock

Find Sick Girl on Spotify

Read more, Charleston City Paper profile of Eva and Nathan Leach


I shared our sponsor thank you’s in Part One today, so we’ll just wrap things up by saying The Slow Flowers Show is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at slowflowerspodcast.com.

Related posts

Episode 552 (Part One): Teresa Rao of Belle Pétale designs with local flowers, floriography and French inspiration

Wednesday, April 6th, 2022

Today, I have two interviews and this is Part One. First up, a delightful mother-daughter design duo shares their story. Owner of Belle Pétale, a Seattle-based studio, Teresa Rao is an avid gardener and flower lover who in 2020 transitioned from a 16-year corporate training career to floristry. She has based her boutique design studio at home, where she can clip foliage and blooms from her garden while also parenting Priya, her eight-year-old daughter.

Teresa, Priya and Debra
Teresa Rao (left), with her daughter Priya (center), and Debra Prinzing (right)

The studio name, Belle Pétale, comes from a childhood love of petals (Teresa and her sister were frequent flower girls for relatives’ weddings) and a passion for all things French. Teresa’s home interiors reflect her floral styling and a recent kitchen remodel was designed with her floral studio in mind. As it turns out, Teresa and Priya recently invited me to tea, so Priya and I could celebrate our shared birthday, February 28th. I asked them to design their signature floriography posies after tea. We had so much fun and I can’t wait for you to watch along.

Where We Bloom_Teresa Rao

Thank you so much for joining our conversation. And thank YOU to Teresa and Priya for sharing their mutual love of and talent for floriography! If you have a copy of Where We Bloom, the book we produced last year to showcase creative floral spaces owned by 37 Slow Flowers members, you saw Teresa in the pages, with photography by Missy Palacol.

In that chapter, she told me, “I want to make sure I’m supporting farmers who are growing domestic flowers. I always share where my bouquets are sourced and I use hashtags like #supportyourlocalflowerfarmers, drawing attention to the mission that my business is part of while educating my clients and the public about why it’s important.”

And now, with her new studio space at a neighboring property, Teresa will soon have a much-expanded Belle Petale cutting garden to help her keep things hyper-local. 


Chet_Kristy_IMG_1816
Chet and Kristy Anderson of The Fresh Herb Co. with their late-harvest scabiosas in front of the old stone schoolhouse that’s now the kitchen wing of their farmhouse.

Slow Flowers Meet-Up Logo Art Here’s some timely news! Coming up this Friday, April 8th, at 9 am Pacific-Noon Eastern, you can join the Slow Flowers Member Virtual Meet-Up on Zoom! Enjoy a Greenhouse Tour with our special guests, Chet & Kristy Anderson of The Fresh Herb Co.

For more than two decades, The Fresh Herb Co. has produced Colorado-grown flowers, plants and herbs for the region’s Whole Foods floral departments. Based in Longmont, Colorado, the 15-acre farm grows gorgeous sunflowers, elegant lilies and peonies, bodacious hanging baskets and bowls of fresh herbs that delight market shoppers each weekend.

Chet and Kristy Anderson are featured in The 50 Mile Bouquet, written 10 years ago by Debra Prinzing and still in print. We’ll visit this gifted flower-farming couple for a virtual greenhouse tour narrated by Chet, and enjoy a peek at their prolific early-season crops, including lilies galore, hanging baskets and culinary herb planters. Come with your greenhouse growing and marketing questions!


Thank You to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 834,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at slowflowerspodcast.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 


Music credits:
Entwined Oddity; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

Episode 551: Riz Reyes shares his first book: GROW, A Family Guide to Plants and How to Grow Them

Wednesday, March 30th, 2022

It’s Spring, so it’s garden book season, of course. Last week, you met Teresa J. Speight, author of Black Flora. Today, it’s my pleasure to introduce you to Riz Reyes of RHR Horticulture, a longtime Slow Flowers member and friend who has authored his first book for young readers and their families.

GROW: A Family Guide to Plants and How to Grow Them, encourages children to discover 15 plants and fungi with life-changing powers and learn how to grow them at home.

Riz profiles 15 plants, beautifully illustrated by Sara Boccaccini Meadows, and in each section, readers will meet the often surprising plant relatives (for example, the tasty tomato is a cousin of deadly nightshade!). Interesting plant stories are accompanied with step-by-step instructions to grow and care for each one, whether you have a big backyard garden or a sunny windowsill.

Here’s a little bit more about Riz:

Rizaniño “Riz” Reyes Rizaniño Reyes is a horticulturalist, speaker, and educator. Growing up in the Philippines, Riz spent his childhood on a fruit plantation managed by his father before moving to the Pacific Northwest at age seven. Upon arrival in the United States, he learned the names of the new and strange flowers and continued to nurture his love of horticulture—“the art and science of plants”—at the University of Washington. Of his work, he says he hopes to inspire more young people, “especially people of color, to be involved with interacting with nature and learning about the environment . . . If everyone did this, can you imagine what a beautiful world this could be?” 

Grow Pineapple spread
The story of the Pineapple in GROW, by Riz Reyes
Orchids in GROW
The story of Orchids in GROW

I hope you enjoy our conversation, recorded a few weeks ago inside my cozy greenhouse. I’ve edited some of the whimsical, info-packed illustrations by Sara Boccaccini Meadows throughout this video.

Listen to my 2015 interview with Riz in Episode 215: Riz Reyes on Floriculture as the Gateway to Horticulture (Episode 214)

Find and follow Riz Reyes at these social places:
RHR Horticulture on Facebook
RHR Horticulture on Instagram
RHR Horticulture on YouTube


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org

Thank you to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com

Thank you to Flowerfarm.com. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 830,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 


Music credits:
Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Solo Acoustic 5
audionautix.com


Related posts

Episode 550: Celebrate the publication of Black Flora, with author Teresa J. Speight

Wednesday, March 23rd, 2022

I’m so excited this week to share the video from our March Slow Flowers member meet-up featuring author Teresa J. Speight as our special guest, along with many of our Slow Flowers members who appear in the pages of the new book Black Flora, just released by Bloom Imprint.

Black Flora is a book that is long overdue and it showcases the excellence and contributions of Black flower farmers and floral designers throughout the country.

March 2022 MeetUp
March 2022 MeetUp graphic2
Above portraits of Black floral creatives – from the pages of Black Flora

This book recognizes the rich, beautiful, complex, and diverse narrative being told by African Americans in today’s floral marketplace. Based in the Washington, D.C., area, garden writer, podcaster and blogger Teri Speight interviewed 25 Black floral personalities to learn how they have rooted their lives in the floral world.

Black Flora’s pages are filled with more than 90 vivid photographs illustrating the talent and artistry of Black floral designers and creative directors coast to coast. There are stories and images from cutting gardens and flower farms, rural acreage to urban lots.  Each profile explores family legacy and professional influences, as women and men of varied backgrounds and generations share the journey that led to careers in wedding and event design, botanical art, horticultural therapy, cut flower farming, entrepreneurship and activism.

I’m so pleased to introduce you to this project, and for you to meet Teri as we discuss and introduce many of the creatives featured in Black Flora. Order your copy of Black Flora at bloomimprint.com or find it via any online bookseller! Or, ask you independent local bookseller to order it for you!

This book recognizes the rich, beautiful, complex, and diverse narrative being told by African Americans in today’s floral marketplace. Based in the Washington, D.C., area, garden writer, podcaster and blogger Teri Speight interviewed 25 Black floral personalities to learn how they have rooted their lives in the floral world.

Black Flora’s pages are filled with more than 90 vivid photographs illustrating the talent and artistry of Black floral designers and creative directors coast to coast. There are stories and images from cutting gardens and flower farms, rural acreage to urban lots.  Each profile explores family legacy and professional influences, as women and men of varied backgrounds and generations share the journey that led to careers in wedding and event design, botanical art, horticultural therapy, cut flower farming, entrepreneurship and activism.

I’m so pleased to introduce you to this project, and for you to meet Teri as we discuss and introduce many of the creatives featured in Black Flora. Order your copy of Black Flora at bloomimprint.com or find it via any online bookseller! Or, ask you independent local bookseller to order it for you!

I love what Teri wrote in her introduction to Black Flora:

“Younger generations of Black plant-lovers are seeking inspiring examples of successful floral artists and entrepreneurs. When they see their potential — through representation of people who look like them in farming and floristry — the possibilities of the future enable their dreams.”

teresa j. speight

Find and Follow Teresa J. Speight:
Cottage in the Court on Facebook
Cottage in the Court on Instagram
Cottage in the Court on Twitter


Sustainable Farming News

Johnny's Sustainable Farming story

If you’re interested in learning more about sustainable flower farming practices on Slow Flowers member farms across North America, check out our recent story on the topic, published in the March issue of Johnny’s Advantage Newsletter. For the past several years, the Slow Flowers Society has surveyed our members on a wide array of topics. The insights gained have helped inform our annual Slow Flowers Floral Insights & Industry Forecast. For 2022, inspired by conversations with Johnny’s Selected Seeds’ flower experts, we asked survey-takers to share their preferred sustainable farming methods.

Curious about the specifics, I spoke with six of the respondents, who elaborated on their approaches to farming with sustainable methods. These six conversations included Stacey Chapman, of Westwind Flowers in Orange, Virginia; Becky Feasby, of Prairie Girl Flowers in Calgary, Alberta; David Brunton, of Right Field Farm in Millersville, Maryland; Susan Schultze, of Joy de Fleur Flower Farm in St. Paul, Minnesota; Jennifer McClendon, of JenniFlora Farm in Sebastopol, California; and Stacey Denton, of Flora Farm & Design Studio in Williams, Oregon. Each of these growers has a different story, with farm location, size, and scale and crop specialties varying widely. I learned so much from my conversations with each of these flower farmers, who are all very thoughtful about what they do on their land, as well as articulate about the “why” of what they practice.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 828,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Game Hens; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

Episode 543: Flowers, Food and Fiber with Jennifer Kouvant of Six Dutchess Farm in Hudson Valley, New York

Wednesday, February 2nd, 2022

Before we start today, don’t forget to listen for details about the 2022 Northwest Flower & Garden Show ticket giveaway! You’ll hear all about how to win one of 5 sets of two tickets to attend the show– which starts one week from today on Feb 9th and continues through Feb 13th in Seattle. I’ll share the giveaway rules at the end of this episode — stay tuned.

Now or Never slide from 2022 Slow Flowers Forecast

Photography, courtesy of (c) Hans Li and (c) Ana Gambuto

As some of you heard a few weeks ago, we recently released the 2022 Slow Flowers Floral Insights & Industry Forecast. One of our first of nine insights is called Now or Never, an acknowledgement that many in our community are making changes for the better. We’ve been inspired by floral entrepreneurs who are “flipping the script,” changing their established or “safe” models to fit a re-imagined lifestyle and today’s guest, Jennifer Kouvant, along with her partner Hans Li, of Six Dutchess Farm, are part of that shift.  

Six Dutchess Farm
Six Dutchess Farm, LaGrangeville, New York

Based in the Hudson Valley, Six Dutchess Farm is a first-generation small family farm located about 70 miles north of new york city. Their 12-acre farm grows fresh, seasonal cut flowers, specialty berries and herbs, and flocks of beloved animals, including heritage hens, and Swedish Gotland sheep. 

Growing at Six Dutchess Farm

As Jennifer says, “We approach farming from a place of deep connection to the land, the animals and our community.” She continues, “Through a pasture-based regenerative model, we are cultivating a future where small, diversified farming is an essential part of environmental sustainability and healthy, thriving communities.” Six Dutchess is committed to maintaining a vibrant, bio-diverse, cruelty- and chemical-free environment — one where animals can graze on pasture as nature intended, and where humans can gain a deeper respect for the land on which they live, for the flowers and food they grow, and the living beings that sustain them through the seasons.” 

Jennifer Kouvant
Six Dutchess Farm – a beautiful destination for flowers, food and fiber

Thanks so much for joining us today! As Jennifer mentioned, she’s launching a website soon and in the meantime, click here if you want to receive the Six Dutchess Farm newsletter with information about classes in flowers, fiber and food.

Find and follow Six Dutchess Farm on Instagram


Comment to Win Flower Show Tickets

Hey, welcome to the start of February — we’re getting closer to gardening and flower farming season for most of us — and I, for one, am ready for it!

NWFGF 2022

The theme of the 2022 Northwest Flower & Garden Festival is “Greetings from Spring,” and if you’re in the PNW or plan to be the week of Feb 9-13, you might be eligible to win 2 tickets to attend! Post a comment below and share your favorite spring blooms to grow or design with. We will randomly draw five names from those who comment next Sunday, 2/6 at midnight Pacific time and announce the winners on 2/7. 


Spring Cleaning Checklist for your Slow Flowers Society Membership

We’ve just filmed the 2022 Spring Cleaning Checklist with Tips for Updating Your slowflowers.com Member Profile.
We recently updated the Slowflowers.com platform — I’m calling it Slow Flowers 3.0 — and while the site may not look much different to you from the outside, we’ve worked with our software folks to make some important back-end changes to improve member services and functionality. With the upgrade, we believe the Slow Flowers Community will experience higher engagement and interaction with floral consumers

Watch our new short training video (above) where you’ll find steps for updating your member profile and for making the most of your investment as a slow flowers member.


February Slow Flowers Member Virtual Meet-Up: February 18th

February 2022 Meet-Up graphic
Jim Martin (left), owner of Compost in my Shoe (Charleston, S.C.) and Rita Anders (right),
owner of Cuts of Color (Weimar, Texas)

Next up, we’re getting ready for a flower-filled February, and I want to remind everyone who loves attending the monthly Slow Flowers Member Virtual Meet-up that we’re moving that event to take place AFTER Valentine’s Day this year — so I’ll see you Friday, February 18th online in the zoom room. The time is still 9am Pacific/Noon Eastern.

Our focus is on winter flower crops and designing from the garden in winter. This session is inspired by the fantastic conference I attended and spoke at in Southern Flower Symposium in Charleston, S.C., produced by Jim Martin of Compost in my Shoe and fellow members of Low Country Flower Growers in August 2018. Cuts of Color’s Rita Anders was a keynote presenter, speaking on the topic: “Optimizing Cut Flower Production in our Southern Climate” — and it was an incredible session that enhanced people’s understanding of how they could extend the seasons and grow during the winter months!

We’ve invited Rita to give us a peek into her winter growing practices in Weimar, Texas, and asked Jim to share a floral design demo and talk about winter growing in Charleston. His winter floral designs from South Carolina have been blowing my mind, especially because so much of what he designs with is cut from his own garden. You will love this session! We’ll see you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 811,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Perspiration; Color Country; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

 

 

 

Related posts

Episode 542: Welcome to 2022 and the Slow Flowers Floral Insights & Industry Forecast with Debra Prinzing and Bloom Imprint’s Robin Avni

Wednesday, January 26th, 2022

It’s great to be here today to share our 8th consecutive floral forecast for the Slow Flowers community. The audio you’ll hear was recorded during our Monthly Member Meet up on January 14th and those who attended got an early, sneak peek at the report. We recorded the session and I’m sharing the edited version with you today. 

This report has become an important gauge for our members, as well as for the greater floral marketplace and business media, as we evaluate prevailing cultural shifts, notable changes, and breakout ideas influencing flower farming, floral design and consumer attitudes about flowers.

The Slow Flowers Floral Insights and Industry Forecast debuted in December 2014 when I first compiled my top predictions for 2015 and shared them with the media and the floral profession. The Forecast continued through 2021, as I gathered intelligence over the course of each year, conducting hundreds of magazine and podcast interviews, and soliciting feedback through the annual Slow Flowers member survey.

January 2022 meet-up

For 2022, I’m so pleased to be joined in this endeavor by Bloom Imprint’s creative director Robin Avni. Robin has contributed her unique point of view and expertise in developing this year’s forecast with Slow Flowers — and much of what I’ve learned about forecasting has come from past collaborations with Robin. Robin has successfully managed innovative, award-winning teams and high-profile projects as well as receiving numerous national design awards. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely lifestyle insights to their businesses. 

Floral Reawakening

I want to get right to the juicy parts of our presentation, so let’s jump right in and learn about 2022’s Floral Reawakening. Download a recap of this REPORT: Slow Flowers Floral Insights & Industry Forecast for 2022.

There is so much to unpack in the nine insights we’ve discussed today and so you can expect to hear more as I dig deeper into these themes and the people in the Slow Flowers Community who are leading these major shifts and who can speak to us for extended stories and interviews. And please reach out to let me know what you think about them! You can always write to debra@slowflowers.com.


NWFGF 2022

I can’t believe we’re already at the end of January — it has been an insanely rapid start to a New Year, one with continued uncertainty about our health, our communities and our planet. I believe we are stronger together when we can draw inspiration and comfort from one another.

I hope to see many of you in the coming weeks, as I host six of our  members who will be teaching at the upcoming Northwest Flower & Garden Festival, February 9-13, in Seattle at the Washington State Convention Center. Slow Flowers Society is again producing the Blooms & Bubbles Workshops with some fantastic presenters — all Slow Flowers members, including Bethany Little of Charles Little & Co., Beth Syphers of Crowley House, Kiara Hancock of K. Hancock Events, Kim Gruetter & Tonneli Gruetter of Salty Acres Farm and Tobey Nelson of Tobey Nelson Events.

Head’s up because Next Week, we’ll have our ticket giveaway for five sets of two tickets to attend the flower show as my guest. You can also find the details starting February 1st at @slowflowerssociety on IG.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 808,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Lissa; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

 

Related posts

Episode 539: Meet Gina Lett Shrewsberry of Inspirations by Gina and Valerie Crisostomo, founder of Black Girl Florists

Wednesday, January 5th, 2022

We recorded today’s show last week as the final video episode of 2021, so for Podcast listeners, it’s our first episode of 2022 — and you are in for a real treat. I’m so happy to welcome Gina Lett Shrewsberry of Inspirations by Gina, a Slow Flowers member and floral designer based in Northern California, and her colleague Valerie Chrisostomo, an Atlanta-based florist and founder of the new organization Black Girl Florists.

gina and valerie
Gina Lett Shrewsberry (left) and Valerie Chrisostomo (right)

Here’s a bit more about Gina: Inspirations by Gina is a floral and event design studio based in Sacramento and the San Francisco Bay Area. Gina has designed weddings and events all around Northern California, including at San Francisco City Hall, in Sacramento, Carmel, Lake Tahoe, Napa, and beyond. As a floral and event designer, she is committed to helping every client discover a unique style that encompasses their vision. Gina loves bringing celebration-worthy events to life. In addition to designing weddings and events, she also specializes in flower and plant deliveries and weekly or monthly floral subscriptions.

Here’s a bit more about Valerie: Valerie is the owner of One Soul Events + Flowers, based in Atlanta. Before she was surrounded by beautiful bouquets, timeless table settings, and phenomenal floor plans, her journey began at Florida State University where she studied Hospitality and minored in Business. There Valerie became passionate about meeting and event planning and learned the ins and outs of catering and world travel. One Soul Events & Flowers is a floral, wedding, and event planning company that produces stunning events through sophisticated planning.

Black Girl Florists conference

Early in 2021, Valerie’s vision for creating community and nurturing other Black female florists led to the creation of Black Girl Florists. Black Girl Florists supports and celebrates Black women in floristry. In this nurturing community, members nurture their businesses and talents, all the while connecting with other Black women florists. It’s a very special space to celebrate and support Black women-owned businesses in the floral industry.

Find and follow Inspirations by Gina:
Inspirations by Gina on Facebook
Inspirations by Gina on Instagram

Find and follow One Soul Events + Flowers (Valerie):
One Soul Events + Flowers on Instagram

Find and follow Black Girl Florists:
Black Girl Florists on Facebook
Black Girl Florists on Instagram

Thanks so much for joining us today. The Slow Flowers Society is committed to equity, inclusion and representation in the floral profession, and we celebrate and honor Valerie for the launch of Black Girl Florists — and thank Gina, one of our members, for making the important connection between our two organizations.

Here are the details about the first Black Girl Florists Conference in Atlanta in March 2022.  Slow Flowers Society has just signed on to sponsor the amazing gathering of Black Girl Florists.


January Slow Flowers Meet-Up

January 2022 meet-up

And a calendar note. You’re invited to join our January Slow Flowers Meet-Up on Friday, January 14th at 9 am Pacific/Noon Eastern. It will be a very special session introducing the Slow Flowers Floral Insights & Industry Forecast 2022, which I will present with my publishing partner Robin Avni, creative director of BLOOM Imprint. Our members and listeners will be the first to preview the forecast for 2022.

For the eighth year, Slow Flowers Society heralds 2022 with predictions of breakout themes, topics and categories for the floral marketplace. Our report has become an important gauge for our members, as well as for the greater floral marketplace and business media, to evaluate the prevailing cultural shifts, notable changes, and emerging ideas for floral design and flower farming.

And as we gaze toward 2022, a number of key topics of interest have caught our attention that we want to share with you. We are thrilled that Robin Avni is joining Slow Flowers to develop and report the forecast for 2022. Robin has successfully managed innovative, award-winning teams and high-profile projects as well as receiving numerous national design awards. In 2004, following several successful years managing design teams for Microsoft, she founded bricolage*, an independent creative consultancy specializing in visual communications and content development, trend analysis, and creative strategy. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely lifestyle insights to their businesses. You must pre-register for the January 14th session and you can find a link in today’s show notes at slowflowerspodcast.com for Episode 539 — and it’s always in our Instagram profile link at @slowflowerssociety.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 800,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Molly Molly; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts