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Today, we have a real treat — a visit with floral artist and longtime Slow Flowers member, Susan McLeary. Susan’s new book, Flowers for All, will be released on February 7th and she joined me earlier this week to record a conversation about the book and what inspired Sue to produce it. We discuss her passion for continual experimentation with mechanics, ingredients, as she pushes the boundaries of ordinary botanicals.

The subtitle for Flowers for All is this: MODERN FLORAL ARRANGEMENTS FOR BEAUTY, JOY, AND MINDFULNESS EVERY DAY.

From the belief that flowers should be enjoyed by everyone, renowned floral artist, Susan McLeary reveals the secrets to making striking, joyful floral displays using common ingredients – whether you get flowers at the grocery store, farmer’s market, or your own picking garden.

Here’s how to enter the drawings: As a thank you for pre-ordering Flowers For All by February 6th, Sue is offering an exclusive and completely free workshop just for you, plus you’ll be entered to win a handmade gift!Go to susanmcleary.com/flowers-for-all and follow the steps.

More resources and courses with Sue McLeary:
Facebook “Flower Forward” Private Facebook Group

Mayesh Design Star 2023 – Q&A with Sue McLeary

Sue McLeary Virtual Studio: Membership Group (join the Wait List)

Library of Individual Design Tutorials

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

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Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

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Music credits:

Peacetime; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

We are closing in on the 2022 Slow Flowers Summit, taking place June 26-28th in Westchester County New York – at two venues, the Red Barn at Maple Grove Farm in Bedford and at Stone Barns Center for Food & Agriculture in Pocantico Hills. You’ve met almost all of our speakers here on the Slow Flowers Show or the Slow Flowers Podcast and tickets are nearly sold-out with sales closing on June 19th.

We invited Susan McLeary to teach on 2021 Slow Flowers Summit design stage and also to give our keynote presentation. We’ve shared Sue’s entire demonstration of a large-scale, foam-free botanical installation. You can learn Sue’s exact techniques and mechanics, as well as how she prepares her famous “burrito” as an alternative to foam, what types of ingredients she selects, and how she uses principles of design to achieve pleasing proportion and balance in her final work of art.

Meet Susan McLeary at these social places:
Susan McLeary on Instagram and Facebook
Susan McLeary’s courses and workshops
Request Sue’s list of reliable flowers

I just looked up a quote from Sue from the first profile I published about her in 2017. This was for a story in Florists’ Review called “A Curious Creative.” Here’s a quote from Sue that I so appreciated, she said:

“You have to be insanely curious and you have to keep your curiosity.” Rather than waiting for the muse to miraculously appear, Sue is ever-attentive and observant, seeking inspiration from many sources. She continues: “The life of a florist is very busy and there isn’t a lot of free time. But my advice is to make creative time a priority. Schedule a day, or part of a day, each month, and try out new ideas. Create just for yourself. Make the things that you want to make and be sure to have them photographed. Make it a priority.”

My favorite Sue McLeary quote from her 2021 Slow Flowers Summit presentation is this:

I think of large-scale design as a corsage for the room.

Susan Mcleary

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Last Chance to Grab Your Slow Flowers Summit Ticket!

Of course, you’ve already heard me mention the countdown to the 2022 Slow Flowers Summit — it’s going to be an amazing event, a gathering of kindred spirits representing all facets of the domestic floral marketplace. This week is the FINAL opportunity to grab your ticket — and I have a special discount code to share with you! Use the Coupon Code: LETSDOTHIS for 10% off registration for any 2022 Slow Flowers Summit Ticket Type or for our once-in-a-lifetime Slow Flowers Dinner at Blue Hill Restaurant on Monday, June 27th. Offer expires June 19, 2022 (midnight PT) Find the registration link in today’s show notes — and I hope to see you there!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 858,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right ->.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Game Hens; For We Shall Know Speed; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

In March 2017, I wrote a 10-page profile of Susan Mcleary for Florists’ Review magazine’s “Creativity” issue. It’s this article that inspired me to invite Sue to be our Keynote speaker at the upcoming Slow Flowers Summit, taking place next week on June 28-30th in the San Francisco Bay Area at the amazing venue, Filoli Historic House & Garden. Sue’s personal story of seeking, claiming and boldly nurturing her creative process and practice as an artist will inspire and embolden everyone who hears her at the Summit.

Susan is a floral designer, artist and instructor who creates unusual, boundary-pushing floral art including elaborate floral wearables, large-scale installations, and her signature succulent jewelry. Her soulful, seasonally-inspired creations have been described as exquisite living artwork. A passionate teacher, Susan offers private design instruction for new and professional florists in her studio, on her online class platform, and through destination workshops.

Susan’s work has been featured on the cover of Fusion Flowers Magazine twice, and in leading industry publications and websites including Martha Stewart Weddings, Florist’s Review, My Modern Met, Refinery 29, SELF, Buzzfeed, Belle Armoire, Cosmopolitan, Ebony, and Grace Ormond Wedding Style. Susan is a member of Slow Flowers Society and Chapel Designers. Her first book, The Art of Wearable Flowers was released March 3, 2020. 

A few weeks ago, in anticipation of Sue’s keynote presentation The Creative Journey, she and I met up over Zoom to record this special episode. I hope you enjoy it as much as I have. As I mention in the interview, Sue has appeared as a co-guest on two past episodes of the Slow Flowers Podcast, but that was many years ago.

Learn More Here:
Susan McLeary on the Slow Flowers Podcast:
Episode 217 (October 2015)
Episode 220 (November 2015)

Read my 2017 article, A Curious Creative (pdf)

Here are the many ways to study with Sue McLeary:
Online Courses (a la carte)
The Essentials Toolkit (bundle)
The Virtual Studio (membership-based), includes Live Sessions and new courses. Total of 60 courses in the library to date

As Sue mentioned, she launched a new course yesterday, June 22nd, called The Floral Mentor: A transformative floral learning opportunity.

Transform the 3 Key Areas of Your Floral Business in the Next 30 Days: 

• The Heart – Cultivate your unique creative voice, overcome limiting beliefs, and cultivate a more purpose-driven floral business.
• The Art – Unlock the magic of the principles of design to create more advanced, artful and balanced work every time.
• The Business – Learn practical business, branding, and marketing skills to grow a more profitable and life-giving floral business.

The Floral Mentor opened on June 22nd and is available for signup through June 30th. In this course, Sue and her cohort of friends and colleagues help you master the art, the heart, and the business of floral design. It’s all about aligning your core values with your business, Sue explains. She writes: “Pull up a virtual chair in my personal studio to learn from me and some of my key mentors!” Sue introduces students her wonderful mentors who teach valuable lessons Sue has learned from each of them. Together, Sue and her mentors will help you create the art you’re truly capable of, build a fulfilling business you love, and join hands to move the floral industry forward together. I can get behind those aspirations! Maybe this course has your name on it, too. check it out!

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Next week is also our 7th annual American Flowers Week, June 28th through July 4th. Please help us celebrate! You can find all the free social media badges, logos, branding and other resources like a coloring map of all 50 USA-state flowers at americanflowersweek.com! Show your floral patriotism and post photos of your red, white and blue, or any other color of your seasonal and local floral harvest! Be sure to use the hashtag #americanflowersweek when you post! I’ll be doing just the same, friends.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we thank three of our Major Sponsors.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm that specializes in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

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Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 738,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Delamine; Skyway; Turning On the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

This wasn’t entirely planned but it turns out, we have two New York-based guests this week.

Our first featured guest comes by way of South Africa, Harlem and lower Hudson Valley, Sylvia Lukach of Cape Lily.

Our second guest is Charles Sherman of North Fork Flower Farm in Orient, New York, who appears as part of the 2019 – Fifty States of Slow Flowers series. Listen for my great conversation with Charles in the second portion of this episode.

Sylvia and I first connected when I hosted a Slow Flowers Upstate New York Meet-up in Hudson, New York about three years ago. She traveled about two hours north of her home and studio in New York City’s Harlem neighborhood to join the gathering of Hudson Valley flower farmers, farmer-florists and other designers like herself — a group that loosely called themselves the Hudson Valley Flower Growers Network. We discussed some of the emerging issues facing Manhattan and Brooklyn-based wedding and event florists like Sylvia and the growers whose flowers they so eagerly source. Issues like transportation, special ordering, access to markets and more.

It’s a theme that continues today and you may have listened to my conversation just a few weeks ago with Molly Culver of Molly Oliver Flowers in Brooklyn — we addressed the same issues and Molly’s sourcing goals, successes and challenges.

Sylvia and I continued a friendship when Cape Lily joined Slow Flowers and after we reunited just months later at the first Whidbey Flower Workshop in 2017, hosted by Tobey Nelson. There, during our introductions and the creative writing exercises I led, it emerged that Sylvia dreamed of blending her South African heritage, her love of South African floral, and her love of travel into an unique brand for her business Cape Lily.

Since then, Sylvia has developed a studio-based floral enterprise serving New York City, Westchester County, where she now lives, and the Hudson Valley wedding and event marketplace. And she led her first botanical journey for Cape Lily — a floral-themed tour with Susan Mcleary to South Africa last fall.

I wanted to invite Sylvia onto the Slow Flowers Podcast to share her story and to discuss how she has indeed zeroed in on the unique brand attributes of Cape Lily. If you’re at a similar place in your own floral enterprise — seeking a way to highlight your singular story and distinct place in the marketplace — I know that Sylvia’s narrative will be inspiring.

Sylvia wrote a beautiful essay for our Slow Flowers Journal online magazine called “An African Slow Flowers Story,” which we published in December 2017. Its opening lines begin as follows:

I grew up in a small coastal town in South Africa, Plettenberg Bay, in an area called the Garden Route, where fynbos, a distinct aromatic indigenous shrubland, flows down the mountains and hovers on the sand dunes along the ocean. I would run up the hill in my Wellies (for protection from snakes) to harvest some of the pride of the Cape Floral Kingdom like Sugarbush Proteas, Leucadendrons and Ericas, which my mother, our town’s first florist, would use to supplement her designs.

Fast-forward to present day and I find myself a long way from home here in the urban hustle of Harlem, New York, but with that same urge to harvest seasonal, local flowers.

Thanks to the growing network of local cut flower farmers and support from the Slow Flowers community, this is still possible. My go-to supplier is Rock Steady Farm, a women-owned cooperative farm using holistic and sustainable farming practices, located outside Millerton, New York. I love the creative possibility yet natural constraints that exist when designing with buckets-full of flowers harvested just up the Hudson Valley that same morning. 

As I embraced the Slow Flowers philosophy in the U.S., I was curious to learn if something similar existed in my home country, given its long floral history and current status as one of the largest Protea exporters in the world.

Find and follow Cape Lily and its creative director Sylvia Lukach at these social places:

Cape Lily on Facebook

Cape Lily on Instagram

Thank you so much for joining me today! As Sylvia mentions, the next Botanical Journey to South Africa is scheduled for this coming October, so check out the itinerary and learn how you can be part of the trip.

We’ve been to the suburbs of New York City where Sylvia is based. Now, let’s travel to the farthest point of Long Island’s North Fork, to the town of Orient, where we’ll continue the #fiftystatesofslowflowers series and meet Charles Sherman of North Fork Flower Farm.

Charles Sherman is one quarter of North Fork Flower Farm, the two-acre farm he started four years ago with his life partner, Karen Braziller, along with Kevin Perry and Drianne Benner.

As you will hear in our conversation, Charles and I have a dear mutual friend in fellow Orient resident Charles Dean, who I’ve known for more than 15 years through the Garden Writers Association (now GardenComm) and who has produced a number of books with editor Karen Braziller, Charles Sherman’s partner. So this is a fond conversation and it makes me yearn to return to Orient, NY, since I haven’t visited there since 2011.

Find and follow North Fork Flower Farm at these social places:

North Fork Flower Farm on Facebook

North Fork Flower Farm on Instagram

Thank you so much for joining me today as we visited two distinctly beautiful floral destinations in New York. Download the PDF of “Botanical Influences,” my March 2018 Florists’ Review interview with Sylvia Lukach.

Follow this link to a recent article written by Jim Merritt of Newsday, the daily newspaper on Long Island, which features Slow Flowers members North Fork Flower Farm and florists Jaclyn and Marc Rutigliano of the Hometown Flower Co. It’s exciting to see the local press feature Long Island’s local flower renaissance against the backdrop of the Slow Flowers movement!

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

You can find the donate button in the column to the right.

THANK YOU TO OUR SPONSORS

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Yes, the dahlias are exploding in the #slowflowerscuttinggarden, but now it’s time to start our spring bulb order! Check out the full catalog at Longfield Gardens at longfield-gardens.com

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com and check out my past articles featuring the wisdom and voices of flower farmers.

The Slow Flowers Podcast has been downloaded more than 507,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:
Red City Theme; Betty Dear; Gaena
by Blue Dot Sessions
http://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Last spring, today’s guest invited me to be the opening speaker for her first floral design workshop — and while I’ve attended many and even taught a few floral classes, there was truly something special about the Whidbey Flower Workshop dreamed up and produced by floral and event designer Tobey Nelson.

Sometimes there is uncanny magic that takes place when everything and everyone comes together in a spirit of creativity and desire for personal growth; when all the participants are emotionally open to learning from one another and sharing as much as they receive.

That was the vibe last spring when Tobey’s first Whidbey Floral Workshop hosted instructors Susan McLeary of Passionflower Events, designer and floral/event stylist Kaleb Willis of Kaleb Norman James and me.

My role was a small one – I started out the 3-day retreat-style workshop with a short course on writing, memoir and storytelling. During those two short hours, I was blown away by the personal narratives that this floral tribe wrote and read to one another. I returned to Whidbey Island a few days later to join the workshop’s final dinner, cementing newfound relationships that continue today.

We all made amazing, inspiring and deeply personal connections while also learning from great instructors, designing with local and seasonal flowers and celebrating each participant’s unique gifts and talents. There was something pretty incredible that happened, a harmonic convergence, I guess.

And since last March, I’ve visited a few of the students and interviewed many of them for articles and this podcast. Later, with beautiful photography captured by Sullivan & Sullivan, I was able to write about the Whidbey Flower Workshop for the inaugural print issue of the Slow Flowers Journal, which debuted in August 2017 in Florists’ Review. You can read that story here: SFJ_WHIDBEY FLOWER WORKSHOP

After something epic like Tobey’s 2017 workshop, it’s easy to think: Can this be replicated? And is it even worth trying — because any of us who have staged multi-day events for large groups knows what a workout that can be.

Well, I’m here to tell you that Whidbey Flower Workshop 2.0 is indeed taking place.

Set for April 22-24, yes, on Whidbey Island north of Seattle, the gathering features some of the same elements as last year’s, including instruction by Susan McLeary, Tobey Nelson and me, but there’s a new venue, and floral artist Joseph Massie is joining the workshop to bring his inventive talents all the way from the UK.

Tobey has invited Susan to lead the creation of large scale floral wearables – think headpieces, floral tattoos, and more.

And she’s asked Joseph to guide participants through all the layers of designing and engineering large-scale, foam-free floral installations.

The workshop will also feature the photography talents of Heather Saunders, who many of you remember as the visual artist who captured Flower House in 2015. I can’t wait to reunite with her! Listen to my podcast interview with Heather on the publication of Flower House, the book.

Last weekend, Tobey and I took a little road trip of our own to Vancouver, B.C. — more on that later — and so, full disclosure, I sprung this interview on her. I figured, hey, we’re in the car together for 2-plus hours and what better place and time to talk about the anatomy of a successful workshop? Tobey’s insights might just inspire you to join us on Whidbey Island and experience a creative work-cation where you will be refreshed and reenergized by the beautiful, rugged Pacific Northwest, as well as stretch your professional muscles in ways that might surprise you.

Here’s more about Tobey Nelson:

Follow Tobey on Instagram

Check out Tobey’s Pinterest Page

Listen to Slow Flowers Podcast Episode 223: Field trip to Whidbey Island

The Slow Flowers Podcast has been downloaded more than 287,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

Please take a moment and visit our new web site for the upcoming Slow Flowers Summit, which takes place Friday, June 29th in Washington, D.C. We’re already selling tickets, lining up sponsors and special guests — and you won’t want to miss out on what one of our past speakers called a “floral mind meld.”

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column at right.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

Florists’ Review magazine: I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

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Happy New Year and Welcome to the third annual Slow Flowers’ Floral Insights and Industry Forecast.

Unlike most TREND reports, this compilation tracks changing shifts, emerging ideas and new concepts that are taking hold in the American floral world.  Think of it as your Next, New and Now Report. These topics are gleaned from my conversations and interviews that took place with many of you during 2016– Slow Flowers members, including farmers, florists and creatives.  I know some of you have already experienced these emerging developments and your influence has inspired this list.

If you would like a copy of this report, please click here: 2017-floral-insights [PDF download]

I look forward to your reaction, thoughts, and input on the Slow Flowers’ Floral Insights and Industry Forecast, including the ideas and themes I may have overlooked! I invite you to share yours in the comment section below.

Let’s get started:

#1 WHOLESALERS ARE DISCOVERING AMERICA. In the midst of global floriculture, with trade in cut flowers estimated at more than $100 billion per year, $13 billion of which takes place in the U.S., we’ve been seduced by the notion that the world is our oyster (or flower field).

In many markets around the country, the wholesale florist is the only commercial cut flowers and foliage source for floral designers, flower shops and studios to purchase product.Yet after branding themselves as the only way to access a world of floral options, some wholesale florists are returning to their roots, at least in part. They are proactively sourcing from American flower farms large and small to stock their coolers and shelves. And beyond this step, many are also using signage and labeling to inform buyers of the origin of that product.

I believe the explosion of farmer-florists and the growth of small-scale floral agriculture in markets across North America has occurred in part because of frustration with the lack of or limited local sourcing by conventional wholesalers. Let me say that again: Farmer-Florists and small-scale floral agriculture have stepped into the gaping void created when wholesalers turned their backs on local flower farmers. And now they’re waking up to the missed opportunity.

The success of the Seattle Wholesale Growers Market, well-documented by me and on this podcast over the past several years, as well as the continued growth of the farmer-owned Oregon Flower Growers Association market in Portland underscore that demand for local flowers is already in place.

Now we are witnessing a shift among some conventional wholesalers to align their brand with American Grown and Locally-grown flowers. Mayesh Wholesale Florist is the most active in this arena, with active support for Slowflowers.com, American Flowers Week, Lisa Waud’s Flower House Detroit, and other sponsorships.

When Mayesh opened its renovated Portland, Oregon, branch in early November, the company asked me to make a design presentation. The team there was very supportive of my request for all locally-grown product — hat’s off to Mayesh and I certainly expect that their success at the cash register will motivate other conventional wholesale florists to get onboard.

I’ve previously singled out Santa Barbara-based Florabundance, led by Joost Bongaerts, for making the effort to label all California-grown floral and foliage offerings on his online wholesale site. It is an effective tool — one I hope others will emulate. It is certainly a step that demonstrates excellent customer service and an awareness that Florabundance shoppers want to know the origin of the flowers they purchase.

This past fall, I surveyed Slowflowers.com members for their take on a number of topics and trends. When I asked, “If you shop with Conventional Florists, are you finding more American grown and locally-grown product than in the past?” 70 percent of respondents said yes.

Here are a few of the specific comments to elaborate:

• I request American grown from my Rep, and I think there are more boutique, seasonal items that are coming from smaller farmers
• I have been asking my conventional wholesalers to bring in more American grown product and I think it is helping. The “American Grown” branding really helps us to know that is happening.
• It’s definitely taking place and some people at the conventional wholesalers are proud to share that their products are American grown.

This last comment reflects that the industry still has far to go. One member noted:

• It’s a toss up. They say they want to add more but I’m not sure if they are working really hard at. And they don’t do a very good job at advertising what is local and what is not. My Rep knows that I want American grown but still have to ask every time

#2 MORE FARMS SELLING DIRECT. This insight is closely connected with item number one.

In general, the conventional wholesale model is changing, as traditional channels of floral distribution are disrupted. I predict that more flower farms will seek and establish new ways to bypass the conventional wholesale pipeline and market direct to florists and consumers. This is a hot topic and certainly one that’s hard to find anyone willing to go on record to discuss.
Our Slow Flowers survey revealed numerous sales channels among flower farmers. Granted, the majority of Slow Flowers farm-members are small-scale producers, but I believe they are the ones modeling how diversification and direct-to-florist commerce can succeed. When asked about their distribution channels, our respondents cited the following top three outlets:

• Seventy percent are growing flowers for their own weddings and event clients;
• This is followed closely by farms selling direct to other florists and wedding designers, at around 67 percent
• With 53 percent of flower farms reporting they sell to local flower shops
  After this top tier, the percentages drop down to one third of respondents who sell flowers via farmers’ markets and CSA subscribers (basically consumer-direct) and about one-quarter who sell to local wholesalers and grocery/supermarket buyers.There is another farm-direct model, and here’s where I think the disruption is most revealing. A number of large farms are experimenting with direct-to-florist and direct-to-consumer models.

There is another farm-direct model and here’s where I think the disruption is most revealing. A number of large farms are experimenting with direct-to-florist and direct-to-consumer models. A few successful single-crop models have been in place, such as Danielle Hahn’s Rose Story Farm, which in the past few years has shifted almost completely away from selling through wholesalers to florist-direct fulfillment, and many of the Alaska peony growers who sell direct to florists and consumers.

Now, diversified, large-scale growers are beginning to spin off consumer-focused web shops, such as Sun Valley’s Stargazer Barn or Resendiz Brothers’ Protea Store. In the scheme of things, these new ventures are moving only a small fraction of their parent farms’ floral inventory.

But I predict that as large farms bend to demand for farm-direct sourcing of flowers (by consumers and florists alike), the path from field to bouquet will speed up and perhaps take fewer detours through brokers and wholesalers. That means fresher, more seasonal and better value for all floral customers.

READ MORE…

Slowflowers.com Kicks Off American Flowers Week 2016, a National Campaign to Showcase U.S. Flower Farms, Florists and Flower Gardens

American Flowers Week is an advocacy effort timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity
to promote American grown flowers.

Seattle, Washington (PRWEB) June 29, 2016

All across the nation, from Alabama to Wyoming, Oregon to Maine, locally grown flowers will be highlighted and celebrated during American Flowers Week, a weeklong campaign inviting U.S. flower farmers and florists to showcase American-grown red, white and blue blooms on social media platforms (using #americanflowersweek) and in their own communities.

American Flowers Week is the advocacy, education and outreach campaign co-produced by the Slow Flowers Podcast with Debra Prinzing and Slowflowers.com, the nationwide, online directory to American Flowers and the people who grow and design with them.

In its second year, American Flowers Week highlights the homegrown talents of more than 700 member floral businesses listed on Slowflowers.com, including Susan McLeary of Passionflower Events in Ann Arbor, Michigan, designer of the iconic “Flower ‘Fro” depicted in the 2016 campaign poster. To create the majestic headpiece, the designer incorporated flowers donated by seven American flower farms in three states.

American Flowers Week Activities and Events
Participation in American Flowers Week involves all facets of the floral distribution channel, from flower farmers and wholesaler florists to grocery stores, floral designers, flower shops and online sellers.

READ MORE…

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In the past few weeks I’ve shared with you a few interviews from floral designers involved with The Flower House in Detroit, the magical, celebrated, 3-day floral-art installation that was the brainchild of my friend Lisa Waud.

Today, we continue this miniseries with more conversations recorded with designers and flower farmers who came together just a month ago for this visionary project.

Please meet a trio of designers from three different states who came together to create the “living room” of The Flower House, the impactful first room that thousands of visitors were able to experience upon entering through the front door.

And you will hear from a floral designer-flower farmer duo about how their relationship has flourished this past season, culminating in the bountiful downstairs kitchen of The Flower House.

First off, please step into “The Living Room,” designed by Jody Costello of J. Costello Designs, Lia Colapietro of Lia Colapietro Floral Design and Kelli Galloway of Hops Petunia.

Based in Royal Oaks, Michigan, outside Detroit, Jody Costello shares this statement on The Flower House web site:

detroit is my city. my parents were born and raised here, i was born and raised here. my great grandmother had a flower shop for decades in detroit. it’s been hard to witness detroit crumble.  over the last few years, there’s been a change, an energy that gives us all hope that our hometown is making a comeback. 

flower  house to me is about recognizing detroit’s history and creating an ephemeral honor with flowers.  and, i just can’t pass up the opportunity to work with such an inspiring group of very talented, supportive designers.  for my space in flower house, i want the flowers to feel as if they just started growing; taking over.

when i was 18, i lived in west virginia and i used to hike along the new river which once was filled with mining towns.  they’ve all since disappeared but i loved the way nature began its takeover of the abandoned buildings. wildflowers and fern grew through the cracks of foundations and moss carpeted the roof.

 i love finding just the perfect thing to put into an arrangement; gorgeous fruit from the local market, hunting down some sweet little blossom in my yard or finding a lilac bush blooming by the roadside.  it’s all in the discovery and details for me.

Lia Colapietro is based in Perrysburg, Ohio, not too far from Toledo.

Here’s her statement:

what inspired me to get involved with flower house? to be honest, i just love what’s going on in detroit these days. flower house is a perfect opportunity to get involved, stretch my creativity, and work alongside gobs of talented, like minded folk.

as a hint of what i’m designing for my part, i would love play with a look that is overgrown, dreamy, and a little magical…

hands down, my favorite floral task is tromping around outside and hunting for the perfect hunk of moss, lichen-y branch, or snipping the most perfect bloom in the garden.

adding a foraged or home grown element to a project always makes a piece feel extra special. sharing that really makes my day.

 

Kelli Galloway of Hops Petunia Floral is based in Kingston, New York, about 1-1/2 hours north of New York City. Here are her observations:

i don’t exactly remember how i found out about the flower house project but i do remember the second i read of  it i knew i needed to be a part of it. i grew up near detroit and went to college there, i spent a lot of my younger years running around that city, it holds a special place in my memories.

after i left, i was always drawn to it, i have such immense pride for it, it’s the hardest working city i know. watching it grow and change over the years and finally get the recognition it deserves, makes my heart so warm. that being said, i’ve been trying to figure out a way i could be a part of it again, both to give back and create something beautiful there. This project is the most perfect way for me to do so. i’m so honored to be a part of it.

my style is very layered and organic, like the way some of houses in detroit have become, i want to build into the house, as it would want me to, to add more layers and more shape, i plan on creating a floral room that engulfs you and hugs you, from the walls to your heart.

what do i love most as a florist? color, and the way nature can shake you when you least expect it. i love finding those special gems in a bunch of roses or anemones that is just perfectly different, the petals have fallen just so or the color isn’t quite the same, i love building drama with color, makes me giddy

I recorded my  interview with Lia, Kelli and Jody on October 15th, the final installation day at The Flower House. Please enjoy this short clip!

Here’s how you can follow each of the creatives you meet here today:

Follow Jody Costello on Facebook

Follow Jody Costello on Instagram

Follow Lia Colapietro on Instagram

Follow Kelli Galloway/Hops Petunia on Facebook

Follow Kelli on Instagram

Follow Kelli on Pinterest

I captured this second interview on the same day with Susan McLeary of Passionflower Design and flower farmer Amanda Maurmann of Cornman Farms.

Amanda’s Michigan-grown flowers and produce were featured in “Fruits of Labor,” the downstairs kitchen designed by Susan, Francoise Weeks and several other talented designers. Hear my recent podcast interview with Susan and Francoise here.

This interview introduces Amanda’s story and reinforces the interdependence between floral designers and flower farmers. Susan and Amanda discuss this during our conversation.

I found it especially fun because we were all seated on the ground as Sue and Amanda stripped foliage to prep stems for the beautiful Michigan-grown floral centerpieces that would decorate the Field to Vase Dinner tables that evening.

 

Susan and Jody both mentioned their excitement about a new dahlia farmer named Michael Genovese of Summer Dreams Flower Farm in Oxford, Michigan.

Like Amanda of Cornman Farms, Michael and his beautiful Michigan blooms adorned The Flower House and the Field to Vase Dinner that amazing evening.

I want to give a special shout-out to Michael, who jumped in and helped the F2V staff and volunteers far beyond the call of duty. He lent muscle and equipment to prepare the yard where the giant dinner tent was erected – and boy do I have a ton of respect for this young man.

I hope to return to Michigan next growing season to visit Cornman Farm and Summer Dreams and share more about these flower farms with you.  You can follow Michael and Summer Dreams here.

Episodes of the Slow Flowers Podcast have been downloaded more than 71,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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I’ve had today’s first guest on my “wish list” for a couple years and due to both of our travel schedules, it has taken nearly two years for us to connect in the same time and place with a quiet moment to record today’s interview.

Our paths finally crossed when Françoise Weeks and I were in Detroit at the same time for The Flower House festivities. Françoise traveled to Detroit earlier in the week to teach a two-day workshop hosted by our second podcast guest Susan McLeary of Passionflower Events.  And I was in town to co-host the final Field to Vase Dinner of 2015.

The Flower House, subject of last week’s podcast, prompted Susan to ask Françoise to collaborate with her on the first floor kitchen, called “Fruits of Labor.”

The three of us sat down for this recording on the morning after the hugely successful Field to Vase Dinner.

They were staying in a restored loft apartment in an historic Detroit neighborhood and suggested I come over to record the interview.

When I arrived, Susan and Françoise were concentrating on assembling a bridal bouquet, boutonniere and floral crown for a last-minute elopement that was to occur at The Flower House the following day. It was a lovely moment to talk with both Françoise and Susan as their hands shaped and formed tiny botanical elements into the most delicate, textural creations.

Françoise hails from Belgium, and you can hear the gentle traces of her Flemish accent when she speaks. She has been living in Portland for many years, which is where she developed her studio design business, created flowers for hundreds of weddings and shaped her distinct brand of European-inspired floral design.

Françoise and I have known one another for several years as residents of neighboring states; in fact I first met her in 2010 while on a scouting trip to Portland for The 50 Mile Bouquet.

Since that time, it has been so inspiring to watch Françoise’s career explode as an in-demand floral educator whose workshop series and classes are often sold-out with waiting lists.

Here’s a little more about Françoise:

Françoise was born in Belgium in an area romanticized by the flower arrangements of the Dutch and Flemish painters of the 17th and 18th centuries.

Honing her talents through training with the florists of Antwerp, Françoise discovered her signature—a unique lush and textural style, heavily imprinted by her love of nature and art. Since 1996 she has translated her passion into creations of flowers, herbs, fruits, vegetables and foliage in a way that the masters could only paint.

Her portfolio runs the gamut from elegant natural simplicity to the abundant and bountiful; she consistently delivers the unexpected. Françoise’s first priority is to realize the ideas and needs of her clients and bring to the process her attention to detail and unique creativity.

Recently her work has emerged into two distinctive styles: URBAN WOODLANDS—contemporary stylings of mosses, lichens, bark and forest floor gatherings and FLORAL FORWARD—exquisite botanical haute couture creations of purses, headpieces and shoes.

She shares her knowledge of floral design and mechanics with professionals and students from around the world in intimate studio classes and workshop settings. Françoise has been the subject of numerous magazine articles throughout the United States and Europe.

My conversation with Françoise naturally transitioned to Susan McLeary, once her student; now a good friend and fellow floral educator.

Susan and I met in 2014 when I spoke to the Chapel Designers in New York City at the invitation of Holly Chapple.

She later joined the Slowflowers.com web site (as has Françoise), which is fitting because both designers are known for working with local and seasonal blooms as a preference.

I’ve recently spent more time with Susan who was the featured designer for the Field to Vase Dinner Tour at The Flower House.

I credit Susan for nudging me to schedule this interview with Françoise.

Susan couldn’t avoid me asking her to be part of this episode, as well.

 

Here’s more about Susan McLeary:

Like most of the florists in our Slow Flowers community, Susan is such a collaborative individual as an artist, designer and educator.  Based in Ann Arbor, Michigan, she is known for her unusual, boundary-pushing floral art including elaborate headpieces, flower crowns, and her signature succulent jewelry. Her soulful, seasonally-inspired creations and floral wearables have been described as exquisite living artwork.  

Susan has trained with some of the country’s leading floral designers, including Françoise Weeks, Holly Chapple and Erin Benzakein of floret. Yet, she has developed her own distinctive style of floral design.

Considered one of the country’s top designers of floral wearables and living jewelry, Susan received one gold and three silver medals and placed second overall in the 2014 Fusion Flowers International Designer of the Year competition. 

Her studio Passionflower was the only finalist in the floral category of Martha Stewart’s 2015 American Made contest! 

A passionate teacher, Susan offers private design instruction for new and professional florists in her studio and through destination workshops.

Her teaching experience also includes a sold-out two-day workshop on living jewelry design in Scotland; numerous other creative collaborations workshops are planned for the coming year.  

Susan’s work has been featured on the cover of Fusion Flowers Magazine and in leading industry publications and websites including Modern Wedding Flowers, Style Me Pretty and The Knot. Susan is a member of Chapel Designers, Slow Flowers and Style Me Pretty’s “Little Black Book.”  A frequent featured designer on Etsy, her designs and living jewelry has been praised for its originality, sustainability and style.  

Susan calls Françoise a kindred spirit, which is such a lovely way to view how the Slow Flowers Movement is bringing together many like-minded flower farmers and florists. We are kindred spirits and the more we share and give, the more we can stimulate a new normal in this profession. I’m so grateful that these two women shared their stories with you today.

Here’s how to follow Françoise Weeks:

Françoise on Facebook

Françoise on Instagram

Françoise on Twitter

Françoise on Pinterest

Susan on Facebook

Susan on Instagram

Susan on Twitter

Susan on Pinterest

Susan on Vimeo

Episodes of the Slow Flowers Podcast have been downloaded nearly 69,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.