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Fall is here and news from our Slow Flowers Tribe is exploding!

There are so many things to discuss and update you about this week. You’ll find that news at the bottom of this post, after I introduce you to Rain Drop Farms.

The heart of the Slow Flowers Podcast are my weekly conversations with inspiring voices in the American flower farming and floral community. Please meet today’s guests, Erin McMullen and Aaron Gaskey, the dynamic duo behind Rain Drop Farms. Based outside Corvallis, Oregon, in Philomath, this husband-wife team of farmers grows a wide array of perennials and annuals on three acres of healthy soil. Allow me to bring Raindrop Farms  — and the sunshine they spread — to you, with the story of lovely, local, Oregon flowers and how one family makes a beautiful and creative living from their land.

Situated in the foothills of the Oregon coast range, Rain Drop has been providing fresh, local, specialty flowers to the Willamette Valley since 2000.

Passionate about growing flowers, Erin and Aaron count dahlias among their favorites. They grow more than 75 varieties and are always searching out more, as well as a wide variety of perennials and many different annuals.

Theirs is a working family farm. As Erin writes on the web site: “We live here, grow here and play here.  Our children have grown up digging in the dirt and chasing rainbows here.  As stewards of this beautiful place we strive to maintain and promote the diversity here.  We use organic and sustainable practices throughout our farm.  It is our belief that growing this way is just the right thing to do. It is the best for our farm, our family and flowers.”

I adore this couple. We’ve met in person on a few occasions, most recently when they took what I call a busman’s holiday to drive from Philomath up to Mt. Vernon, Oregon, (about 325 miles away) to spend a few days volunteering at the Field to Vase Dinner held on Sept. 12th at Jello Mold Farm. I simply couldn’t let the opportunity pass and am so thrilled that Erin and Aaron agreed to record this conversation.

Last week, Erin shared with me a fascinating conversation she had with a Farmers’ Market customer and I think it sums up what so many of us have experienced:

“We have had so many people ask us this year if we grow all of the flowers.  Of course we say ‘Yes!  Every last one!’ We are always surprised by how many people seem surprised by this!  Yesterday we had a guy come up and ask if we grew all the flowers; the conversation progressed and he tells us that he works with flowers in LA and didn’t realize that there were people like us who actually grew flowers like these domestically.

His business is selling flowers at college graduations and he said that they buy most things from Ecuador and South America, basically saying that domestic flowers were just too pricey.  

Aaron told me later that he could see me high jump onto my soap box, but I let (the customer) know what I thought of that excuse and that supporting American farmers is a more sustainable long term economic strategy.  

He actually took pause and then asked for our contact info and for the name of the Slow Flowers website again, saying that he was intrigued and would like to learn more.  

I’m telling you this story, though I’m sure you hear this kind all the time, because it was so refreshing to me.  Also, because of you and your efforts, I have become more well informed and confident about my convictions that American flower farmers deserve a chance to thrive in a domestic marketplace.  So, thank you!  So glad that we met and that we’ve had an opportunity to get to know each other a little better!  :)”

Thank YOU both Erin and Aaron! I couldn’t agree more.

Follow Rain Drop Farms on Facebook

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More news to share!!!

Here is a just-released clip about The Flower House, created by Hello Future Films, that shows recent footage captured during the installation of the preview exhibit earlier this year – it’s being shown to stimulate ticket sales for The Flower House show dates, October 16-18. If you’re anywhere near Detroit, hop on over to see this amazing display!

And then, with much fanfare, I’m so pleased to share with you “Field to Vase: Santa Cruz,” a 7-minute, 39 second documentary produced, filmed and edited by my friends Haejung Kim and her husband Moon, a LA-based couple of creatives whose probono efforts have beautifully captured the story of American grown flowers and the renaissance we are all helping make happen. Click here to read my recent Q&A with Haejung and Moon.

I have a cameo role in the film, but please don’t take this as blatant self-promotion. It’s all about the cause of promoting American flower farms, American flowers and the florists who create such beauty with intent. You’ll also meet flower farmer Paul Furman whose family owns California Pajarosa Roses and Slow Flowers member Teresa Sabankya, of Bonny Doon Garden Co., who was the guest designer at the Field to Vase Dinner held at Pajarosa Roses this past June. The film is beautiful, poignant and I encourage you to watch it and share it widely.

Martha Stewart American Made Taps Two Slowflowers.com Members

I want to showcase the many people in our community whose work has earned them FINALIST status on the Martha Stewart American Made 2015 campaign.

I am especially excited that Susan McLeary of Passionflower, a Slowflowers.com member based in Ann Arbor, Michigan, is a finalist – the only floral category finalist – in the Design Category. Check her out here. 

And flower farmer Wanda Fox of Illinois-based Fox & Co. is a finalist in the Craft Category for her beautiful charcuterie boards made from salvaged and reclaimed black walnut lumber. Check her out here.

I also want to put in a plug for my friend Andy Chapman of Stumpdust. Andy is a finalist in the Design Category for Gardening & Outdoor Living, for his unique garden stakes and tools fashioned from salvaged wood. Andy’s work is exquisite and he is the genius behind my American Made shadowbox that I used to display my 2015 Northwest Flower & Garden Show floral entry. You can see photos of that beautiful work here. And please check out Andy & Stumpdust on MSL here.

Get Your Hands on Floral Soil!

Another Slow Flowers Podcast friend who is near and dear to my heart is Mickey Blake of Floral Soil, the innovative, plant-based, 100% biodegradable alternative to formaldehyde-based flower foam.

Mickey has just introduced a fun new product called “Floral Soil Cupcakes,” a perfect gift or DIY project that is one of the perks in her two-week Indiegogo fundraising campaign that continues through October 10th. Many of us have been waiting for Floral Soil to kick into full-scale production because we can’t wait to get our hands on this earth-friendly design product. By supporting the Floral Soil Indiegogo campaign, for as little as $15 you can get your hands on a cute cupcake-shaped base for planting succulents or arranging flowers – and you can help push Floral Soil to the next level where commercial production of those must-have bricks will begin before the holidays.

Episodes of the Slow Flowers Podcast have been downloaded more than 66,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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Earlier this month I spent several days at LynnVale Studios, the farm and art studio owned by Andrea and Lou Gagnon.

The couple graciously hosted the Washington, D.C., area Field to Vase Dinner in their Gainsville, Virginia, flower fields on September 3rd.

Not only was the event a spectacular floral and culinary celebration of local agriculture, it also gave me the chance to spend time observing Andrea’s incredible talents as a flower farmer and designer.

I’ve been wanting to interview Andrea for the past few years and somehow the moment never presented itself for us to record a face-to-face conversation for the Slow Flowers Podcast until now.

Let me tell you a bit more about Andrea:

Andrea Gagnon combines her professional design education with her expertise in floriculture to grow premium flowers and design unique arrangements that range from formal to fantastic. She holds a Bachelor of Architecture degree from Virginia Tech.

Andrea was the invited floral designer whose creations decorated the 2015 Congressional Wine Caucus Reception in Washington, D.C., held at the Library of Congress, where her exquisite floristry featured all American-grown flowers and foliage.

Andrea and Lou manage a thriving art and design studio, floral design studio and commercial cut flower garden surrounded by 100 acres of forest, pasture and crop land.

Founded in 2002, LynnVale is dedicated to the cultivation of creativity and the human spirit through alternative agriculture and fine art.

The heritage farm is nestled in the middle of an eighth generation family homestead in Northern Virginia. They share this on the LynnVale web site:

“We are committed to sustainable horticulture and ethical labor practices. We hire local high school students, university interns, stay at home parents and floral and garden enthusiasts. For events, we work with some of the best floral designers in the region. We thank you for supporting our effort to keep our farmland open and productive and for helping us cultivate a creative community.”

Each year, LynnVale grows more than 100 varieties of specialty cut flowers, foliages and herbs for sale at farmers markets and to fine florists across the D.C.- metro region.

In addition, with Andrea as the studio’s creative director, LynnVale provides flowers and arrangements, specializing in eco-friendly events and green weddings.

Our interview was recorded inside Andrea’s somewhat noisy delivery van, which happened to be filled with buckets of just-picked hydrangeas, dahlias, celosia and other amazing fresh, local and seasonal blooms.

I was in on the secret: those flowers were destined for a very special VIP event in our nation’s capitol – I can’t tell you who ultimately enjoyed them but I am definitely in awe of what Andrea pulled off to fulfill the last-minute request from her floral design client.

Thanks so much for joining me today. Please enjoy these photographs of the flowers at LynnVale, of Andrea’s gorgeous floral designs, and of the stunning Field to Vase Dinner held in the fields that she and Lou so lovingly farm.

Read my Q&A profile of Andrea on the American Grown Flowers’ blog.

Learn more about Andrea in this wonderful piece on Flirty Fleurs.

Follow LynnVale on Facebook

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Follow LynnVale on Pinterest

Follow LynnVale on Instagram

Episodes of the Slow Flowers Podcast have been downloaded more than 66,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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This week’s guest is my very good friend and “flower-sister” Melissa Feveyear, owner and creative director of Terra Bella Flowers.

Melissa’s appearance on the Slow Flowers Podcast  is especially exciting this week because she and her work will be showcased at the next Field to Vase Dinner, set for Saturday, September 12th at Jello Mold Farm in Mt. Vernon, just north of Seattle.

Only 10 designers in the country have been invited to create the floral installation for the Field to Vase Dinner series, a very special pop-up, floral-centric dining experience pairing local flowers and local food.

 

It is fitting that Melissa is the featured designer this week because she is a longtime customer of Jello Mold Farm and the entire floral community of the Seattle Wholesale Growers Market.

You’ll hear us discuss her role in the Market’s origins as the first cooperative marketplace connecting local flower farmers with local florists.

The visionary of Terra Bella Flowers, Melissa combines her obsession with all things rooting and a background in Environmental Studies/Hazardous Waste Management.

After working in the field and becoming aware of the amount of pesticides used in the production of cut flowers, she realized she couldn’t consciously support the conventional side of the floral industry. Melissa created Terra Bella Flowers nearly 10 years ago to prove that the business of flowers can be a beautiful thing, from the time the seed is planted, until her bouquet arrive at your door.

As we discuss in this episode, Melissa and her business are featured in The 50 Mile Bouquet, the book I wrote in 2012 featuring the photography of David Perry. As a special gift to you, I’ve included the free chapter called “Sublime and Sensuous,” which you can download her and read more of her story: MelissaFeveyear_The 50 Mile Bouquet Chapter

I began that chapter with this description of Melissa:

Curiosity and intentionality are two of her design tools; she selects foliage, blooms, and other fresh-from-the-field elements with the same care as if she personally grew each ephemeral blossom or stem in her own backyard. That connection with nature is vitally important to her artistic philosophy.

“If flowers aren’t locally or organically grown, then they are most likely coming from some huge factory farm,” she said. “My customers do not want flowers dipped in strong pesticides on their dinner table.”

Melissa has been a fabulous supporter of Slowflowers.com from the moment it was just an idea of mine. She has contributed her time and talents, appearing on the 2014 Indiegogo campaign video that helped raise more than $18,000 to launch the online directory (see above).

We’ve also teamed up to promote Slow Flowers on local television and at special events — and I know you’ll find Melissa and her story inspiring.

Here’s how you can connect with Melissa and Terra Bella Flowers:

Terra Bella Flowers on Facebook

Terra Bella Flowers on Instagram

Greater Seattle Floral Association

Thanks for joining me today. If you’re in the Northwest and you want to experience the magic of Melissa’s Northwest Gothic floral installation at the September 12th Field to Vase Dinner, there’s still time. A few tickets are still available and I can’t wait for you to be part of the evening on a flower farm. Follow the link to reserve your seat at the table and use the special discount code SLOWFLOWERS to enjoy a $35 discount when purchasing your ticket.

Episodes of the Slow Flowers Podcast have been downloaded more than 63,000 times and I thank the progressive floral community for supporting this endeavor. It is nothing short of inspiring to see the listenership increase each week – and we have received only 5-star reviews on iTunes, 22 in all.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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I’m delighted to introduce you to Hilary Holmes whose Portland-based flower shop is called Emerald Petals.

Her tagline: Portland’s Eco Florist. And that’s not just a marketing slogan.

Hilary has a longtime career in the floral industry – in both New England and the Pacific Northwest, and she has operated as Emerald Petals since 2010. Through her 15 years of floral design, Hilary has nurtured a deep-rooted love for flowers.

Emerald Petals is Hilary’s playhouse, a place she created so that customers can shop for flowers from another real person. A place where she can put creative arrangements in beautiful found objects.

She appreciates the simple joys of all growing things.

It’s no surprise that she likens her floral business as a plant that she lovingly tends.

Hilary planted the seed for this little shop on Mississippi Avenue in Portland, Oregon, and is helping it grow with love and whole lot of dirt under her fingernails. Now she gets to watch it bloom.

A full service flower boutique committed to sustainable practices, with a focus on local, sustainable, and domestic flowers and botanicals, Emerald Petals offers fresh custom arrangements for everyday life, as well as flowers for special deliveries, weddings and events.

As Hilary writes on the web site:

“We truly care about the environment and what effect our footprint will have on it. We source our flowers daily from local farmers, whether they come to us or we go to the farms ourselves.  We love to create textural depth using Oregon’s abundance of moss, lichen, branches, pinecones, mushrooms, berries, fruits and vegetables and whatever else we happen upon. During the off season, we also use domestic, sustainably grown product, and fair trade certified when we import from elsewhere.”

Hilary was an early supporter of the Slow Flowers Movement and Emerald Petals is a member of Slowflowers.com.

She walks the talk, down to maintaining an ever-changing collection of vintage containers and vases, as well as new containers and glass made either from recycled products and/or made in the USA. Reuse is encouraged, which appeals to a core group of customers who regularly order and rotate through Hilary’s vintage collection.

Follow Emerald Petals and Hilary Holmes at these social places:

Emerald Petals on Facebook

Emerald Petals on Instagram

Emerald Petals on Twitter

Emerald Petals on Pinterest

MORE FLORAL NEWS:

Last week I announced that our podcast exceeded 60,000 downloads. If that wasn’t news enough, this week we’re celebrating the 600th Slow Flowers Member to join the Slowflowers.com site.

Please welcome Raspberry Hill Farm, a small family farm located on 14 acres in northern Colorado, just south of the Wyoming border, about 15 miles from downtown Fort Collins. Farmer-florist Kathy Hatfield specializes in growing high quality long-lasting specialty cut flowers, seasonally and sustainably grown — more than 150 different varieties, from old fashioned favorites to unique and unusual new varieties. During the growing season, the gardens at Raspberry Hill overflow with the gorgeous colors, delightful fragrances, and striking textures of our beautiful flowers. Please check them out!

This past week was filled with so many wonderful highlights, each of which represents a memory and another beautiful piece in the Slow Flowers quilt.

I spent time in Brooklyn attending and co-hosting the 5th Field to Vase Dinner at the famed Brooklyn Grange, where Slow Flowers member Molly Culver of Molly Oliver Flowers designed a dazzling tablescape using seasonal flowers and foliage harvested from nine area farms in New York, New Jersey and Connecticut.

Those arrangements symbolized so much about this conversation we’ve been having – about how essential it is to support America’s flower farmers when we also choose to support America’s food farmers.

Molly also hosted me for a personal visit to The Youth Farm in Crown Heights, Brooklyn, where she is the farm manager and director of urban farm training.

My arrival coincided with the final gathering of the student interns, all high school juniors and seniors of the High School for Public Service. These amazing young people are the next generation of farmers — food and flower farmers — and I was so impressed with their interest in and passion for urban farming, the environment, food justice and flowers. Please visit Debraprinzing.com to check out photos of the summer students.

And finally, a shout-out to Suzanna Cameron, a new Slow Flowers member who owns Stems Brooklyn. Suzanna hosted an after-hours Slow Flowers gathering in her flower shop last Friday, which, by the way, is housed inside Sycamore Bar in Brooklyn’s Ditmas Park neighborhood. We had 15 flower farmers, florists and writers in attendance and I’m still on a high from the ideas and creative energy in that room.

More news next week, when you will hear from an illustrious guest, David Beahm. David is a rock star special events producer and florist whose work takes him from NYC to destinations around the globe. He has some big news to share and I can’t believe our good fortune to feature it on the Slow Flowers Podcast on September 2nd. Please tune in!

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Music credits:

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Before I introduce you to Elizabeth Artis of Espe Floral + Foliage of Portland, I want to share a few words of gratitude that came my way this week.

One of the special benefits enjoyed when you or your businesss is part of the Slow Flowers community is the sense of sharing and support among like-minded folks all over the country.

Case in point, a florist in the Midwest recently emailed to ask me for help with a bid she was developing for a restaurant in her town that wanted locally-inspired floral arrangements. She felt she couldn’t ask another florist in her market, but she suspected that a Slow Flowers designer outside her market might have the answer.

As it turns out, when she reached out to me, I had just talked about restaurant “weeklies” with a local Seattle florist. Both of these women have their businesses listed on Slowflowers.com.

It was a cinch to connect them by email and they later chatted by phone. Florist two shared her strategies with Florist one. And I love that they both experienced instant camaraderie!

 

The email came recently from the Midwest florist. Subject line: “It worked! Thank You!”

Thank you, Debra, for connecting me with Tess to chat about restaurant floral work…and Tess, thank you for generously offering your time and insight. After a bit of back and forth (this was new on my end and theirs!), we have come to an agreement, and I’ll be starting next week!​ I love having the support and expertise of the whole slow flowers “family.”

That’s so cool to hear, right?! And you do not have to go through me to get this information. You should feel free to connect any fellow Slow Flowers member for help. It’s part of that “paying it forward” philosophy, conducted with mutual respect for people’s time, talents and ideas.

I don’t always know who’s listening to these weekly podcasts but every now and then I get a glimpse of how these interviews may connect with a listener. then this past weekend, a small note appeared in my Instagram feed, from a gifted flower farmer. She wrote: “Your podcast pulled me through a tough week. Thank you for all your efforts and hard work!” I can’t tell you how much it meant to me to hear these words from an American flower farmer.

As I mentioned, today’s episode features Portland-based floral designer Elizabeth Artis.

I met Elizabeth in a totally spontaneous way back in 2010 while working on The 5o Mile Bouquet. It was in December and with photographer David Perry I was scouting in Portland for possible subjects for the book. We knew we wanted to stop at the Oregon Flower Growers market but the rest of the trip was relatively unscheduled.

And then we ran into Elizabeth, who was there with another florist for whom she was freelancing.

The invitation was extended and soon David and I found ourselves at Jennie Greene’s flower shop to document the winter-themed arrangements she and Elizabeth were designing, of course with a decidedly local provenance.

Our friendship began there after Elizabeth and I realized we had a few mutual San Francisco florist frienesand it has been a joy to watch Elizabeth’s design journey move on from there.

Elizabeth branched out on her own a few years ago and she runs Espe Floral + Foliage from Northwest Portland with two different channels:

First, she manages the floral department at Food Front Co-Op Grocery on NW Thurman St. in Portland, a shop-within-a-shop with everything from single stems and bunches to voluptuous bouquets, available seven days-a-week during store hours (8 a.m. to 10 p.m.).

Second, she operates a design studio just around the corner, an approximately 500-square-foot space ideal for meeting with wedding clients and for producing lush, wild and amazing creations.

We recorded our interview there when I visited in late June.

Espe is committed to using local and sustainably grown flowers from small farms in the Pacific Northwest and down the coast into California.

As Elizabeth writes on her web site: “Our many friendships with these small operations guarantee quality from season to season. The selection, like the weather, changes from week to week so watch closely and see the next season on its way.”

Elizabeth is one to watch – and I love how articulate she shares her philosophy and her love of flowers.

You can connect with and follow Elizabeth at these social places:

Espe Floral + Foliage on Facebook

Espe Floral + Foliage on Instagram

Thanks for joining me today. Everything we care about in the Slow Flowers community begins when a seed is planted into the soil. When the elements of water and sunshine enrich it and stimulate roots and stem. When the flower farmer nurtures a tiny plant into a stunning, fragrant bloom. If we remember the amazing origins of the flowers we love, we can’t go wrong.

I tried to convey this sentiment in an essay that I was asked to write for the “slow fashion” company called Zady.com. Published earlier this week, I entitled the piece “Honest Flowers.”

Here are a few of the sentences that I wrote. I’m so pleased that the team at Zady understands how essential it is to think about the ethical choices we make as both consumers of fashion and flowers:

What I wrote may sound familiar to those in our community, but I will share one excerpt nonetheless:

Getting to share the cause for American grown flowers offered me a chance to reach 100,000 Zady customers, people who may never have considered the way a flower travels from its origins to their vase. So I’m grateful for the opportunity.

Listeners like you have downloaded this podcast nearly 60,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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This week’s Slow Flowers Podcast guest is Tammy Myers, a Seattle studio florist with a focus on 100% American-grown flowers. Scroll down to read more, find links and to see photos of her design work.

It was completely fitting to interview Tammy during American Flowers Week, which just wrapped up July 4th with a fantastic level of involvement from flower farmers and floral designers all over the country.

From boutique growers to the largest flower farms in the country; from studio florists to grocery stores and wholesalers, too, we celebrated American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!

On Twitter and Instagram alone, mentions of #americanflowersweek generated more than 400k impressions in one month.

That’s pretty exciting for what was a mere idea six weeks ago!

Huge thanks to our top participants – without their intentional involvement and embrace of American Flowers Week, we would never have created so much beautiful buzz about this grassroots campaign.

Top post honors go to Farmgirl Flowers of San Francisco and Los Angeles for generating more than 3,500 likes on Instagram with a special “firecracker” bouquet promotion designed just for American Flowers Week. You rocked it, Farmgirl Team.

READ MORE…

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We are in the middle of celebrating the inaugural American Flowers Week, June 29th through July 4th. We created American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s farms, florists, flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!

If you haven’t joined in, there is plenty of time to get involved.

The easiest thing you can do is to make a red-white-and-blue bouquet using all American-grown, local and seasonal blooms. Please post that photo on your social sites and tag #americanflowersweek. I believe this effort will grow from a small idea into a significant annual event – and by adding your voice (and creativity) to American Flowers Week, you’re helping sing the praises of our homegrown blooms.

I’m so pleased today to introduce you to Jennifer Haf and Larissa Flynn of BLOOM Floral Design based on the beautiful North Michigan shore, in the communities of Petoskey/Charlevoix.

Jennifer founded BLOOM floral design in 2008 in response to her love for sharing cut garden flowers from her Northern Michigan backyard.

Having since studied under some of the most celebrated designers and with her team executed hundreds of regional and destination events, Jennifer radiates her love for all things natural into the designs BLOOM creates.

With a talented design team, BLOOM offers exclusive services to Northern Michigan and destination wedding clients — in fact, for 65 ceremonies this year alone.

Along with Jennifer, you’ll also meet Larissa Flynn, the creative director for BLOOM.

Trained as a graphic designer and fine artist, with extensive gallery and arts management experience, Larissa joined the floral business several years ago after meeting Jennifer and realizing they were creative kindred spirits.

I love the philosophy of BLOOM, as described on the studio’s web site:

We believe that flowers are most beautiful in their natural state.  When combined with other blooms in a customized palette, color and texture create a distinctive design that exudes the feeling you wish to create.  BLOOM sources flowers from only the finest growers, sourcing as much as we can locally and domestically.  Hand selected from tried and true varieties of the highest standards, our blooms will be sure to please.

Behind the scenes our creative team works meticulously at our production design studio where all of the magic happens the week leading up to your event.  Hand processing all of our flowers and prepping and designing each arrangement per event, our designs will charm and delight you and your guests.

As you will hear in our conversation, I recorded the interview with Jennifer and Larissa rather spontaneously – at a gathering hosted by Lisa Waud of pot and box and Detroit’s The Flower House, a prior guest of this podcast.

I had flown to Detroit for a 24-hour visit to attend the preview for this amazing art installation, which will be held over the weekend of October 16-18.

Jennifer and Larissa will create the florals for one of the rooms at The Flower House and I can’t wait to see what kind of botanical magic they conjure up.

Please follow links to all of BLOOM’s social sites, shared below. These are talented Slow Flowers floristas you will want to follow:

BLOOM on Facebook

BLOOM on Twitter

BLOOM on Pinterest

BLOOM on Instagram

Here’s a gallery of the beautiful design work from BLOOM Floral Design, used with their permission. These gorgeous images give me a keen sense of place and an appreciation for the character of their region’s landscape, climate and flora. A large percentage of their floral elements are local, Michigan-grown flowers. You’ll want to visit Northern Michigan at the peak of the season to see these lovelies yourself!

Listeners like you have downloaded this podcast more than 54,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Please join the American Flowers Week excitement and check out these resources to help your efforts. With your involvement, I believe this public awareness campaign will gain momentum and become an established annual event in the floral industry.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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Today, we’re celebrating the 100th episode of the Slow Flowers Podcast, a weekly program that’s all about American Flowers and the people who grow and design with them.

Reaching ONE HUNDRED EPISODES represents a significant milestone, as we have brought you hours and hours of programming on the vital topics ranging from saving our domestic flower farms to supporting a floral industry that relies on a safe, seasonal and local supply of flowers and foliage.

To me, it’s all about making a conscious choice and I invite you to join the conversation and the creative community. This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

To commemorate the 100th episode of the Slow Flowers Podcast, we’re launching a very cool and I believe significant week-long education and outreach campaign that will kick off next Monday, June 29th and run through Saturday, July 4th.

Inspired by British Flowers Week, which has been the subject of two recent podcast episodes, the Slow Flowers Podcast and the Slowflowers.com online directory present: AMERICAN FLOWERS WEEK.

We’re kicking off American Flowers Week with a fabulous logo identifying the campaign, designed by Iowa-based illustrator and artist Jean Zaputil of Studio Z Design & Photography.

You are welcome to visit our new American Flowers Week web site where you can download and use the logo and other resources for your own promotional efforts efforts. Click here to find our Press Kit and links to a Flickr gallery featuring local flowers and floral arrangements representing all 50 states.

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This week’s guest is Eleanor Blackford Davis, owner of Seattle-based Bash & Bloom.

Eleanor and I frequent the Seattle Wholesale Growers Market where she is a regular customer and I’m on the board.

It’s always fun and tempting to see what she has loaded in her arms on those early-morning excursions – and there’s often a fabulous related story she shares about a wedding or event in the works.

Eleanor and I got to talking last year about her decision – and her public announcement – to go foam free as a designer.

She also believes in sourcing from local farms and through the Seattle Wholesale Growers Market, whose staff members procure only local, seasonal and sustainably-grown flowers from Washington, Oregon, Alaska and California.

We continued the dialogue recently while both participating in a workshop to use Floral Soil, a 100-percent plant-based alternative to the conventional foam, invented by Mickey Blake, a past guest of this podcast.

Alicia Schwede of Flirty Fleurs, another past podcast guest, led the workshop on designing elevated centerpieces, and I have to tell you that Eleanor’s piece was stunning! It was also the prototype for her own wedding florals, which took place on May 8th. 

Check out the no-foam elevated centerpiece she created at the workshop with Alicia and Mickey.

But about five weeks ago, Eleanor and I agreed to meet over tea to record our conversation, and I know you’ll enjoy it.

I’m happy that Eleanor has shared so many photos of her floral design work and a few bonus photos from her recent wedding to Matthew Davis (see below).

You can find Eleanor at these Social Sites:

Bash & Bloom on Facebook

Bash & Bloom on Instagram

Bash & Bloom on Pinterest

The Greater Seattle Floral Association, the local organization for wedding, event, studio and retail designers in which she is actively involved.

Here’s how my guest introduces herself on the Bash & Bloom web site:

I’m Eleanor Blackford – a craftster, dog lover, fun haver, and Owner of bash & bloom. My style has been described as having a lush, organic, and creative look and feel. I love to make an event unique, personal, and fun and can’t wait to sit down with you to talk about your vision. I work closely with my couples or party hosts to bring their unique personality and style to their event, primarily using seasonal and local products.

Thanks again for joining me today for another wonderful conversation about American flowers and the designers and farmers who are changing this entire industry for the better.

Listeners like you have downloaded the podcast 50,000 times.

I want to stop for just one moment and savor that news. Yes, we just produced our 96th episode and we are very, very close to airing the big one-hundredth episode, just one month from now.

THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.