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The Slow Flowers Movement has a lot to celebrate lately – and I want to share with you the very good news that occurred just before Mother’s Day.

While some may view this as a merely symbolic event, I applaud the news that both the Senate and the U.S. House of Representatives passed Resolutions about flowers last week. Seriously!

The opening lines of the Senate Resolution urging support of American Grown Flowers.

Follow this link to read the entire Senate resolution #166, passed unanimously and introduced by Sen. Dianne Feinstein, with Sen. Barbara Boxer and Sen. Lisa Murkowski.

The document’s first paragraph gets right to the point:

Expressing the sense of the Senate that domestically grown flowers support the farmers, small businesses, jobs, and economy of the United States, enhance the ability of the people of the United States to honor their mothers on Mother’s Day, and that the White House should strive to showcase domestically grown flowers.

It continues:

Whereas people in every State have access to domestically grown flowers, yet only 1 of 5 flowers sold in the United States is domestically grown;

Whereas more people in the United States are expressing interest in growing flowers locally, which has resulted in an approximately 20 percent increase in the number of domestic cut flower farms since 2007;

(c) Washington Post image of California irises and Florida tropical foliage.

Whereas in 2014, President Barack Obama and First Lady Michelle Obama highlighted their support for domestically grown flowers at the White House State Dinner with French President Francois Hollande, the only White House State Dinner that year; Whereas the 2014 White House State Dinner featured quince branch from Mississippi, weeping willow from New Jersey, Scotch broom from Virginia, iris from California, and alocasia, equisetum, nandina, and green liriope from Florida;

There are many more “whereas” paragraphs that discuss the economic impact of America’s flower farming industry. And then the actual resolution concludes with these four assertions:

Resolved, That it is the sense of the Senate that—

(1) purchasing flowers grown in the United States supports the farmers, small businesses, jobs, and economy of the United States;  

(2) flowers and greens grown in the United States are a vital and integral part of the agricultural industry of the United States;

(3) flowers grown in the United States enhance the ability of Americans to honor their mothers on  Mother’s Day; and  

(4) the White House should strive to showcase flowers and greens grown in the United States to show support for the flower breeders, farmers, processors, and distributors of the United States.

You may be wondering, “What prompted our nation’s leaders to introduce such a Resolution? (And by the way, a very similar Resolution was passed at about the same time by Congress, with language introduced by the four co-chairs of the Congressional Cut Flower Caucus.)

In addition to congratulating these policymakers and their staff members for doing the right thing for American Flowers, this good news would never have happened if it wasn’t for the determination of Kasey Cronquist, CEO and Ambassador for the California Cut Flower Commission and the flower farmers of his state who have invested time and financial resources to visit Washington, D.C., year after year for the past five years, to engage in conversation with those elected officials.

That is huge and I am pleased to have joined this effort in a small way by joining those delegations in 2014 and 2015. At the helm of this strategy is Bill Frymoyer, of Stewart & Stewart, the man who represents the American Grown effort in our nation’s capital. Bill and Kasey have authored this strategy that of course was crafted to benefit the agenda of California’s cut flower growers, but also creates a ripple effect to benefit everyone in the Slow Flowers community.

JOINING HANDS ACROSS THE FLOWER FIELDS OF AMERICA

When a spotlight in Washington, D.C., shines on domestic flowers it brings attention to you, to your flower farm (no matter what its size). It gives credibility to our cause, the cause of people who care about keeping flowers local, seasonal and sustainable. I encourage you to reach out to your own representative or Senator and let them know that you are a cut flower farmer in their district or state. Take the time. Send a letter. Deliver a bouquet. Thank them for signing onto these resolutions and tell them the support means something to you. And by the way, here is a great resource to help you send that message efficiently and directly.

I am always shocked when someone tries to drive a wedge between the big-idea American grown movement and the grassroots local-flowers movement.  There should be no wedge. We need everyone’s efforts to fight imports. Every single flower farm and farmer; every single florist and designer who makes a mindful choice about sourcing flowers grown and harvested from American soil; every single customer who orders flowers and asks for local or American blooms. That is the rising tide that floats all of our boats. In your own backyard and in all 50 states.

KEEPING IT LOCAL IN THE TWIN CITIES

This blackboard/sandwich board is a message I can get behind. Spotted outside Foxglove Market & Studio, owned by today’s guest Christine Hoffman.

Now to today’s guest. Chrisine Hoffman is the owner of Foxglove Market & Studio based in St. Paul, Minnesota.

I am thrilled that I was able to visit Foxglove personally when I was in the Twin Cities to speak and teach at the Minneapolis Institute of Art two weeks ago for “Art in Bloom.”

I broke away one afternoon and caught a ride to St. Paul, asking my driver to take me to Grand Avenue, the charming, pedestrian-focused street where Christine’s store is located.

The vintage building has all the character you could want, with high ceilings finished in decorative pressed tin, a bay window in the front where an inviting vignette lures you in, and a lovely mix of old and new, crafted and curated goods.

On her web site, Christine describes the shop and studio as: “Putting a fresh modern spin on an honest folk vibe. Foxglove’s thoughtful aesthetic emphasizes sustainability, utility, community and comfort.”

Local Midwest-grown flowers are at the heart of Foxglove Market & Studio.

Proprietress and creative director Christine Hoffman.

Get it, got it, GOOD!

Welcome to Foxglove, where you can find an artisan gift, take a workshop or gather an armload of seasonal blooms.

There are three aspects to this business that I find so wonderful interrelated:

First the Marketplace, where an assortment of home goods, books, high quality paper products and findings, as well as Midwest salvage reflect Christine’s aesthetic as a former interior designer, photo stylist and event planner. Then there’s the Studio, where any number of gatherings take place – from floral design workshops and other creative hands-on classes to private pop-up chef dinners. And finally, the Flowers, a complement to every other activity held here. Of the Flowers, Christine focuses her offerings on seasonal flowers grown by local farms.

As she writes on her web site:

Knowing where our food comes from and how it is grown and processed is once again becoming a natural part of our everyday lives. These same issues apply to our cut flowers. The majority of commercial flowers are grown overseas using a mixture of fertilizers, chemicals and preservatives that are anything but natural. Add in worker exposure and ship time and resources, and you’ve got one loaded bunch of tulips. It’s easy to grab a cellophane wrapped bouquet, pop it in a vase, and not give it another thought. Those flowers, however, have a big impact on our environment-both in a broad sense and in your home.

I have a commitment to unique and expressive floral design, happy plants, and a healthy environment. By staying domestic and keeping it simple, Foxglove strives to minimize environmental and social impact. My farmers use sustainable and organic growing methods, and deliver blooms personally to my shop.

• Support Local Growers
• Embrace Healthy Homes
• Celebrate Seasonal Abundance

My mission is a simple one, based on my personal aesthetic and belief that flowers are most beautiful in their natural state. To me it seems counterintuitive to treat soil and plants with artificial fertilizers, chemicals and sprays, and I really don’t want to trail those things into my home and onto my table. It poses a challenge in our cold climate to source everything locally, but it is a better choice for so many reasons.

I am so pleased to welcome Christine Hoffman to the Slow Flowers Podcast.  Since her days growing up in a river valley, gathering endless bouquets of wildflowers from the woods surrounding her childhood home, Christine has been in love with flowers. Her parents are both gardeners, and their knowledge of plants and flowers settled into Christine with each bed she helped prep (grumbling all the way), and each garden picked bouquet brought into their house.

Follow Foxglove at these social places:

Foxglove Market & Studio on Facebook

Foxglove Market & Studio on Instagram

Foxglove Market & Studio on Pinterest

Foxglove Market & Studion on Twitter

Listeners like you have downloaded the podcast nearly 48,000 times. In fact, in April, we logged the all-time high number of 5,101 episode downloads which only means that the message of Slow Flowers and the farmers and florists who exemplify this movement is reaching more and more listeners.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

EXCITING FLOWER NEWS!!!

I wanted to share the press release that Slow Flowers co-issued today with the Certified American Grown program to acknowledge and celebrate the significance of join U.S. Senate and House resolutions encouraging the giving of American Flowers for Mother’s Day and urging the White House to “strive to showcase flowers and greens grown in the United States to show support for the flower breeders, farmers, processors, and distributors of the United States.”

The opening lines of the Senate Resolution urging support of American Grown Flowers.

“As Sunday’s holiday approaches, we remember that Mother’s Day is the most important day of the year for America’s flower farmers, with two-thirds of Americans purchasing flowers to honor their moms,” said Kasey Cronquist, administrator of the Certified American Grown program.“We are very pleased that on May 5, 2015, Sen. Dianne Feinstein (D-CA), with the help of Sen. Lisa Murkowski (R-AK) and Sen. Barbara Boxer (D-CA), sponsored and unanimously passed in the Senate a resolution to honor America Grown flowers and the people who cultivate them on the occasion of Mother’s Day.”We are very appreciative to Sen. Feinstein for drafting the resolution and for her long-term leadership on flower farming and overall agricultural issues. Her S. Res. 166 notes that ‘purchasing flowers grown in the United States supports the farmers, small businesses, jobs and economy of the United States….(and) flowers grown in the U.S. enhance the ability of Americans to honor their mothers on Mother’s Day,’” said Cronquist.

“Today, as the Senators noted, millions of stems of domestically grown flowers are now Certified American Grown and the Slow Flowers movement continues to expand across all 50 states,” said Prinzing, author of Slow Flowers. The support in both the House and Senate is welcome news for flower farmers across the country.

“Last Friday, the four leaders of the House Cut Flower Caucus introduced an identical bill, H. Res. 245, in the House of Representatives. We very much appreciate that Rep. Lois Capps (D-CA), Rep. Jaime Herrera Beutler (R-WA), Rep. Duncan Hunter (R-CA) and Rep. Chellie Pingree (D-ME) have started this cut flower caucus to educate their colleagues in Congress about the economic and cultural impact of cut flower farming. We look forward to building co-sponsors on their resolution, which is a wonderful first step for the organization.

“We appreciate our champions in the Senate and the U.S. House for their support for America’s flower-farming families. It’s a milestone moment in our efforts to encourage consumers to seek out locally and sustainably grown flowers,” Prinzing said.

Commenting on the resolution, Sen. Feinstein said: “We know that Americans want to support local businesses and increasing consumers’ awareness about the flower industry will encourage them to look for that ‘Certified American Grown’ label.”

Americans will spend more than $2 billion on flowers this Mother’s Day, and nearly $25 billion per year on floral products. Research shows that 58 percent of consumers would prefer to buy domestically grown flowers, an option made more clear-cut by the American Grown movement.

# # #

About Certified American Grown

The American Grown Flowers brand symbolizes a unified and diverse coalition of U.S. flower farms representing small and large entities across the country. The Certified American Grown Flowers initiative has partnered with Certified Inc., an independent, third-party agency that verifies the source of products made and grown in the USA. Participating flower farms are certified by this agency through a supply chain audit that qualifies them to add the Certified American Grown logo to their floral packaging, websites and other marketing materials. To learn more, visit AmericanGrownFlowers.org.

About Slowflowers.com

The web site is a free, nationwide online directory to American flowers and the people who grow and design with them. Created by American flower advocate Debra Prinzing in 2014, the resource has grown to more than 550 members in 50 states. The site connects consumers with the farms, shops, studios and designers who provide American grown (local and domestic) flowers, ensuring transparency about the origin of each stem.

To learn more, visit Slowflowers.com.

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Kay Studer (left) and Susan Studer King (right) of Buckeye Blooms (c) Jason Bowers Photography

I’m so pleased today to share a long-distance conversation I recorded a few weeks ago with Kay Studer and Susan Studer King, mom-and-daughter farmer-florists based in the Northwest Ohio community of Elida, where they grow and design.

The two are doing exciting things in their community, region and state and I know you’ll learn much from their experience, which they so generously share in the interview.

But first up: A bit of news. You may recall my interview a few months ago with Lisa Waud of Detroit’s pot and box, a studio, wedding and event florist who has taken it upon herself to dream up a project called “The Flower House” – a 100-percent American grown floral installation in an abandoned house in the Motor City.

Lisa has big plans and since our podcast, her first interview ever, she has garnered a lot of attention from the floral design and flower farming community, as well as the media. The Flower House will take place October 16-18, but this weekend, Lisa and her fellow floral artists will unveil their plans at a preview event to be held in a neighboring vacant house. As Lisa promises: “It will whet the whistles of interested florists, curious visitors and potential sponsors.”

I’ll be there to help the designers celebrate the launch of this incredible project. Please check out the links at The Flower House to find out how you can attend – especially if you’re in the Detroit area this coming weekend.

And if you want to get involved, please help FLOWER HOUSE BLOSSOM AND GROW. The team has just kicked off a funding campaign on my favorite crowd-funding platform Indiegogo so you’ve gotta know they’re smart cookies! Follow links to the campaign and donate at whatever level you feel you can. I’m intrigued by the fun perks, ranging from $5 to $5,000.

A few that listeners of this podcast might love:

• an American-made tote bag straight from Michigan crafters for $40
• a special fragrance inspired by The Flower House for $75
• a picture frame made from wood salvaged from The Flower House and made by Lisa Waud’s Dad for $100
• a private dinner in Detroit hosted by Lisa and her team for $5,000

Some amazing talents are participating in this fabulous project and I am excited to watch it bloom, flourish, blossom and beautify Detroit, to use as many metaphors as I can think of!

The road that leads to Buckeye Blooms in Northwest Ohio (c) Jason Bowers Photography

A Buckeye Blooms bouquet (c) Emily Wren

Okay, today’s guests will be equally inspiring. Kay and Susan are gardeners, farmers and family. They love flowers, of course.

As Buckeye Blooms, the mother-daughter team grows flowers without the use of any toxic chemicals and they express their earth-friendly values season after season by growing high-quality, super-fresh flowers.

“Just as a home-grown tomato tastes better than a store-bought one, we believe the freshest and most beautiful flowers come from the garden rather than the refrigerated section of a big-box store. By purchasing locally-grown flowers, you get fresher, longer-lasting blooms, while supporting Ohio farm families.”

The land on which Kay and Susan operate Buckeye Blooms has been in the Studer family for several generations.

Located in northern Allen County, Dolau Farm features a meadow set aside for permanent conservation, dense woods, mature windbreaks, and an established perennial garden in addition to the large flower field.

More beauty from Buckeye Blooms

The historic 1880’s farmhouse is set back off of the road down a picturesque lane shaded by towering maple trees. Surrounding the house are many species of trees, woody ornamentals, grasses and greenery in addition to dozens of old-fashioned and unusual flower varieties. The Buckeye Blooms flower shop and design studio occupies what used to be the milking parlor of the “big barn.” The shop is also used for farm flower parties and other special events.

Environmental conservation is important to the Studer and King families and it is at the core of their farm operations. Hundreds of hardwood trees have been planted to prevent soil erosion, provide wildlife habitat and combat climate change. Recycling and energy conservation measures are implemented for every step of the flower production process.

“We don’t use toxic chemicals. Period. Plus, we put our money where our mouth is: we donate a portion of our profits to charitable organizations that work on behalf of food security, community gardens and solutions to climate change.”

A floral still-life.

Here’s a bit more about Susan and Kay:

Inside the studio at Buckeye Blooms (c) Jason Bowers Photography

Susan Studer King’s background is in the environmental nonprofit field.

For more than eight years, Susan worked for Ohio Environmental Council where she led statewide efforts to reform Ohio’s factory farm, wetland and agricultural drainage laws and also served as the Council’s Development Director.

Prior to partnering with her mother to create Buckeye Blooms, Susan and her husband served as Peace Corps Volunteers in Ecuador where they saw firsthand the many negative environmental and social impacts of the commercial rose industry in Ecuador.

One of my favorite designs of Susan and Kay’s – love the trailing ribbon.

Upon returning to the U.S., Susan & Jeremy moved back to the farm to start Buckeye Blooms and to live a low-carbon lifestyle.

Susan now splits her time between “the farm” and Granville where she does freelance writing; she serves on the Licking County Local Food Council and tries to steer her toddler out of trouble.

Kay Studer brings a lifetime of gardening experience to Buckeye Blooms.

Kay served as the Horticulture Program Coordinator at Ohio State University Extension Service in Allen County where she managed the Master Gardener program for more than 15 years.

Kay received national recognition and numerous awards for her leadership and programs at the Children’s Garden in downtown Lima.

An expert in diagnosing garden pest problems and an accomplished freelance landscape designer, Kay also has a great eye for floral design.

Kay’s first big floral design job: her daughter Susan’s wedding in 2000. Buckeye Blooms is headquartered on the family farm she has lived on since childhood.

The recent gathering of Ohio’s Flower Farmers shows the energy, intelligence, enthusiasm and diversity of this American-grown community. Kay and Susan are pictured in the front row; far right.

Thank you so much for joining me this week and please return again, as I continue to share insightful and educational episodes recorded exclusively for the Slow Flowers Podcast.

Listeners like you have downloaded the podcast nearly 46,000 times. Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Buckeye Blooms on Facebook

Buckeye Blooms on Instagram

Buckeye Blooms on Pinterest

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This week’s episode coincides with Earth Day, fittingly symbolic for the Slow Flowers Movement and flower farmers, floral designers and product innovators who are working to change our industry and push for progress to alter the status quo.

So I’d like to share a few news items as well as two follow-up interviews featuring guests of past Slow Flowers Podcast episodes.

Listen closely to find out how you can win prize packages from each of our guests – you’ll want to get in on the good stuff!

First off, if you enjoyed last week’s interview with Jenny Elliott and Luke Franco of Tiny Hearts Farm in New York’s Hudson Valley and Rachel Gordon of Taproot Flowers of Brooklyn, please check out more photos that I’ve added to the show notes. They’re onto something really special and I encourage you to listen if you missed that episode – and enjoy the beautiful flowers the three of them grow and arrange in their worlds.

Second, I want to share details about this week’s Fashion Revolution Day, which takes place on April 24th.

If you believe in Slow Flowers, you should also embrace and support Slow Fashion, which has so many parallels in terms of labor practices, environmental concern and trade policy.

Slow Fashion asks questions about the origins of the clothing we wear that are virtually identical to the questions Slow Flowers asks about the bouquets we bring into our homes.

Fashion Revolution Day 2015 marks the second anniversary of the Rana Plaza disaster in Dhaka, Bangladesh, which killed 1,133, and injured over 2,500 people.

According to Fashion Revolution’s data, one in six people work in the global fashion supply chain. It is the most labor-dependent industry on the planet, yet the people who make our clothing are hidden from us, often at their own expense, a symptom of the broken links across the fashion industry.

Wow, doesn’t that sound identical to the floriculture industry? On April 24th, coordinated teams around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands to buyers and consumers.

Zady.com, an innovative online fashion brand based in New York City, is serving as U.S. chair of Fashion Revolution Day. Slow Flowers has been invited to help promote the cause. Check out this Slow Fashion/Fashion Revolution event taking place in Brooklyn. Slow Flowers hopes to have ongoing involvement with Slow Fashion in the future.

I am inspired by what the fashion industry has done in just two years to mobilize conscious consumers to care about the origins of their clothing — and in the future, I hope the floral industry will be just as vocal. I don’t wish for a fatal disaster to occur at an unregulated flower farm in a distant land to make us all wake up and start asking about the origins of our flowers.

What you can do on April 24th is to use your own social channels to get active. Take a photo of yourself wearing an item of clothing inside out. Tag the brand, share the photo on Facebook, Twitter and Instagram with the hashtags: #whomademyclothes and #fashrev.

Not to take away from this important endeavor, but perhaps you’ll be inspired to ALSO take a photo of yourself holding flowers that came from a US mega-retailer, big box store or supermarket and tag that retailer on your social sites with the hashtags: #whogrewmyflowers and #slowflowers. Just a thought.

Thanks for caring!

READ MORE…

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Betany Coffland (left) and Lennie Larkin (right). This photograph captures the friends holding flowers they grew for Chica Bloom Farm (Betany) and Petaluma Bounty (Lennie).

Attention emerging flower farmers and #farmerflorists!

A B-Side boutonniere.

I know you’ll appreciate this week’s guests because they are both in the early phases of launching their floral businesses.

Either you’ve already been there so parts of their stories will sound familiar or you’re in the thick of building a floral enterprise – farming and/or design – and will draw inspiration from their candor about the challenges, opportunities and decisions about the direction to take.

With planting and harvesting season and months of weddings upon us, I can assure you that our episode is timely. Like all of my guests on the Slow Flowers Podcast, there is much to learn from what they have to share.

Please welcome Betany Coffland of Chloris Floral and Lennie Larkin of B-Side Farm. Together, they embody a unique collaboration for people who are growing and designing American flowers. Be wowed by the collective beauty of their work.

Betany, performing “Carmen,” photo by Pat Kirk

This episode was recorded in the San Jose hotel lobby after the conclusion of ASCFG’s “Growers’ Intensive” last month.

Betany Coffland has always possessed an artistic soul. Her first career lies in singing opera where she trained at the Juilliard School of Music.

Often gifted with an armload of bouquets on opening night, Betany frequently imagined herself in a Jane Austen novel.

The quintessential professional, Betany has given us permission to include snippets of her operatic performances, including the French art song, “A Chloris.” Check out her professional opera site here. 

After moving to Sonoma County and reading the book, The Dirty Life, she was inspired to volunteer at a local flower farm to see if she would enjoy getting dirt under her nails and having the outdoors as an office.

A Chloris inspiration, photo by Paige Green

Betany Coffland, portrayed in an scene inspired by Chloris, the Greek goddess of flowers, photo by Paige Green

Betany swiftly and deeply fell entranced with how stunning and heartbreakingly gorgeous locally grown flowers are.

For 18 months, she co-owned Chica Bloom Farm, acting as the lead designer and wedding coordinator.

She especially loved getting to know her community through delivering weekly flower CSA bouquets.

In the winter of 2014, Betany launched Chloris Floral. The namesake Chloris perfectly combines her two artistic endeavors, classical singing and floral design.

Not only is Chloris the Greek goddess of flowers, she is also the heroine of Betany’s favorite French art song, “A Chloris,” by Reynaldo Hahn.

This song has special meaning because it was performed by a dear friend at Betany’s wedding to her husband Joseph. Now part of Betany’s repertoire, she continues to perform A Chloris.

A Chloris Floral spring bouquet inspired by Vivaldi’s Spring Concerto from The Four Seasons

Betany and her floral arrangement, Inspired by Debussy’s symphonic work- La Mer

Chloris Floral is a flower design studio in Sonoma County committed to using 100% local and seasonal blooms grown using organic practices. By supporting and building upon the strength of the local farming community, Chloris ensures the availability of fresh, locally grown blooms necessary to create achingly beautiful old world designs.

A little bit country: flower farmer, Lennie Larkin

A lush B-Side bouquet, by Lennie Larkin.

In her “day job,” Lennie Larkin is the community farm manager at Petaluma Bounty, a nonprofit community farm that  works to create a healthy and sustainable food system for everyone in Petaluma, California.

At Petaluma Bounty, Lennie grows lots of vegetables and a seriously beautiful patch of flowers that are sold locally, including at farmers’ markets.

She will share her story, so I don’t want to give too much away, but let me quickly introduce Lennie’s new flower farming business, B-Side Farm.

B-Side Beauty, by Lennie Larkin

She describes B-Side as a small, bustling flower farm that grew out of her obsession with fragrant blossoms.

It sits on a fertile piece of land in the rolling hills of Petaluma, in the southern pocket of Sonoma County, California. From show-stopping dahlias to rare foliages and simple herbs, B-Side specializes in favorite old-fashioned flowers, picked daily and bursting with dreamy scents.

Lennie’s flowers and arrangement supply a family of local-minded florists and specialty stores in Petaluma, San Francisco, and Oakland, and she welcomes orders of loose flowers and specialty arrangements for pickup straight from the farm. Read Lennie’s extended bio from her new web site.

Lennie and Betany are founding members of the North Bay Flower Collective, a group of flower farmers and floral designers in the North SF Bay Area.

I love the motivation that led to the formation of the North Bay Flower Collective: To lean on each other for support and pull our resources together to build a flower growers’ alliance helping each farmer and florist to grow and thrive. 

Here are the links to Betany’s social sites for Chloris, to Lennie’s social sites for B-Side and to the North Bay Flower Collective.

You’ll want to follow these talented individuals and watch how their coming design season unfolds:

Find Betany here:

Chloris Floral on Facebook

Chloris Floral on Instagram

Chloris Floral Web Site

Find Lennie here:

B-Side Farm on Facebook

B-Side Farm on Instagram

B-Side Farm Web Site

Thank you so much for joining me this week and please return again, as I continue to share insightful and educational episodes recorded exclusively for the Slow Flowers Podcast.

Listeners like you have downloaded the podcast more than 42,000 times. Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Please feel free to use this graphic to promote the Slow Flowers Movement to your own community of flower farmers, florists and customers.

Out of the blue recently, an editor for the American Alliance of Museums’ annual TrendsWatch publication contacted me for permission to reprint the Slow Flowers‘ “Where do your flowers come from?” infographic in the organization’s 2015 annual report.

I really had no idea how this illustrious association of cultural institutions planned on using the infographic, but of course, I said YES.

TrendsWatch2015 features a report on “Slow Culture.”

The publication just landed in my in-box and I have to say, it’s pretty impressive.

Each year, the TrendsWatch report highlights top trends that the Center for the Future of Museums staff and advisors believe are highly significant to museums and their communities.

The story of “Slow Flowers” appears in an article titled “Slooow: better a tortoise than a hare,” which highlights slower cultural experiences in all consumer categories.

In addition to the Slow Culture section, the TrendsWatch report cited Ethical Consumerism (which has a lot of connections to Slow Flowers, as well), Personalization, Rising Sea Levels, Wearable Technology and Open Data as subjects of importance to the Museum community.

Here’s a PDF of the article: Trendswatch 2015. You can download a PDF of the entire TrendsWatch report here after completing a short registration form.

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Inspiring floral designer Teresa Sabankaya of Bonny Doon Garden Co., captured while gathering flowers in her garden

In 2007, Amy Stewart’s Flower Confidential introduced readers to a Santa Cruz-area floral designer named Teresa Sabankya. She wrote:

Teresa Sabankaya has the kind of flower shop that you would dream about opening, if you are the kind of person who dreams of opening a flower shop. It’s in a little green metal kiosk outside Bookshop Santa Cruz in coastal California. The flowers – all interesting, unusual, old-fashioned, ephemeral, perfumy, not-your-typical-florist kind of flowers – dance and wave from buckets crowded around the stall. Her inventory is highly seasonal: in summer you’ll find larkspur and poppies, and in winter it’s all heathers and holly and berries. If you’ve been so busy that you haven’t noticed that spring has arrived, you’ll stop short at the sight of the pink cherry blossom branches bursting out of her shop in early March, and it’ll make you resolve to slow down and enjoy the season. Even if you don’t buy a flower – and Teresa would be happy to sell you a single flower – just the sight of her little stall will lift some of the weight off your shoulders. Anyone who doubts whether flowers can change a person’s emotional state has never watched the people walking by Teresa’s shop.” 

Amy continued: ” . . . The Bonny Doon Garden Company fit with my idea of how floral commerce must work – you’d grow some flowers in your garden, you’d buy some from a farmer down the road, and you’d put them in buckets and sell them to your neighbors.”

Bonny Doon’s retail space inside New Leaf Market in Santa Cruz, CA.

Well, anyone who read all of Flower Confidential knows that it’s about the international, multibillion dollar floriculture industry – a far cry from the charm of selling flowers from one’s garden in Santa Cruz.

I was always in awe of Teresa – she was a rock star profiled by Amy Stewart, for goodness sake’s. Until last week, Teresa and I had never met in person, but we felt connected through our friendship with Amy and because we both want to advance a new normal in the floral industry: where mindful practices of local, seasonal and sustainable flowers trump designing with imported ones.

Last year, when I launched the Slowflowers.com web site, Teresa created a listing for Tessa’s Garden, her studio business, and we started an occasional email correspondence.

Oh my gosh: the dream garden! Here’s where many of the flowers, branches, herbs and vines that Teresa uses originate . . . in her private garden.

Another view, including the veggie and herb garden in the foreground.

Intricate details emerge as part of the hand-tied Posie that Teresa created for me.

Teresa had taken a break from the fast pace of running a retail flower shop and sold The Bonny Doon Garden Co. in 2012.

She then pivoted toward wedding and event design work, including hosting private ceremonies under the giant redwoods at her bountiful landscape in the hamlet of Bonny Doon, a few miles up the Coastal Highway from Santa Cruz.

Earlier this year, Teresa extended an invitation for me to stay a few days in the bridal cottage on her family’s property.

We planned ahead to schedule that visit – and this podcast interview – after my gig speaking at the San Francisco Flower & Garden Show on March 22nd.

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Emily Watson, Milwaukee, Wisconsin-based flower farmer, floral designer, entrepreneur — today’s podcast guest.

Emily on the farm, with her beautiful Wisconsin-grown peonies

I first met today’s guest “virtually,” when I reached out to her asking permission to use a portion of a online discussion she had started with other flower farmers.

Emily Watson is based in Milwaukee, Wisconsin, and since 2008 she has owned Stems Cut Flowers, a specialty cut flower business based on her grandparents’ farm about 45 minutes west of Milwaukee. She is a founding member of Slowflowers.com, having supported our launch by contributing to the initial Indiegogo campaign.

Emily and I finally met in person last October at the ASCFG national meeting in Wilmington, Delaware, and that was when we spoke further about the possible “course-correction” she was considering as she juggled flower farming and a successful floral design aspect to her business. Recently we connected over Skype for a conversation that I believe you’ll find quite honest and forthcoming.

And ironically, it harkens to that bulletin board comment Emily made in 2011, the one I included in The 50 Mile Bouquet. She posed this question:

“I’ve been growing for less than five years, on a small plot, and I’m wondering if this is a good idea. I’m not looking to get rich overnight, or even at all. But I need to pay the bills, maybe support a family and retire some day (before I’m 90). I do not have a
problem working a few 80-hour weeks but I do not want that to be the norm. Am I crazy for thinking this? The bottom line is I need to know if this is possible before I sink any more money into it?”

The responses Emily received were encouraging and honest; no one tried to sugarcoat the truth about the backbreaking reality of running a small farm. They also revealed that people do not grow and market flowers because it’s lucrative, but at least in part for a love of the land and a passion for the independent lifestyle it brings.

Emily with her husband Nich Love

Here’s more about Emily:

Emily’s tagline for Wood Violet, her new design studio, is “floral design inspired by nature.” How fitting!

A May wedding bouquet grown and designed by Emily Watson.

She grew up in a small agricultural town not terribly far from Milwaukee with three brothers and lots of cousins nearby, playing outside all the time.

After high school, Emily attended the University of Wisconsin in Madison where that love for the natural world led her to earn a bachelor’s degree in Biological Aspects of Conservation.

She worked as a landscaper, which led to work in a flower shop, which somehow led to managing a Chinese restaurant. As she puts it: “I learned a lot about business at that Chinese restaurant and made a lot of friends, but the call of the outdoors was too strong.

By 2008, Emily had started Stems Cut Flowers at her grandparents farm in East Troy, the town in which she grew up. As a small farming business, Stems flourished into a floral design business.

Emily considers herself lucky enough to live in the city and spend a few days every week at the farm, the best of both worlds.

Spring flowers in a romantic nature-inspired bouquet.

Her intention has always been to run a thriving flower farm that sells its crops to florists and to the public at farmer’s markets, picking up occasional wedding design work. The reality, however, is that the idea of “occasional” wedding design has turned into a nearly every weekend occurrence. It soon became evident to Emily that she was running two separate businesses. Last year she decided to create a separate identity for the design portion of her business.

The timing is perfect for today’s interview because Emily is in the midst of launching a floral design studio in Milwaukee. She’s named it Wood Violet, an eco-friendly studio that focuses on locally grown flowers as much as possible, offering wedding flowers and daily deliveries.

As we discussed in the interview, Emily hopes to offer gardening classes and floral design workshops at Wood Violet, inspiring people with the beauty of each season. I admire the way she’s playing to her strengths as both a flower farmer and a floral designer, and I admire that her new hybrid business model includes supporting other local flower farmers in her community while still keeping her fingers in the soil.

Emily Watson-designed wedding flowers.

You know, I think Emily has answered the question she posed back in 2011 better than anyone else could have done – and I wish her great success.

Here’s how to find Emily on all her platforms:

Wood Violet on Facebook

Wood Violet on Instagram

Wood Violet on Pinterest

Before we close, I want to give you the news of the week.

Slowflowers.com has partnered with the Ethical Writers Coalition to present Bloom: A Sustainable Workshop, that will take place on Sunday, March 29th at the Mode Marteau Studio in Brooklyn.

Participants can sign up for one or more intimate classes for a hands-on and creative experience in sustainability, and of course, locally-grown flowers.

Learn to make your own fresh flower crown, create a perfect bouquet, or plant a DIY a reclaimed vase at three different workshops.

Three members of Slowflowers.com will join together for the 3rd workshop: Local Flowers 101 with Taproot & Molly Oliver Flowers

Rachel Gordon of Taproot Flowers and Molly Culver and Deborah Greig of Molly Oliver Flowers will teach flower arranging tips & tricks, discuss the importance and sourcing of sustainable flowers, and how to best care for your arrangement. All materials included with the $65 workshop fee.

I want to thank the Ethical Writers Coalition for producing this awesome event and for inviting Slowflowers.com to participate. The Ethical Writers Coalition is a very cool group of journalists, writers, and bloggers who seek to support and further ethical and sustainable living online and in print. Through my publicists, I met co-founder Alden Wicker of the EcoCult Blog when I was in New York last October – and she attended a SlowFlowers.com gathering where this event idea germinated.

After we connected, Alder wrote an insightful post about Slow Flowers, which you can read here. Elizabeth Stilwell, who blogs at TheNotePasser.com, has taken the lead on creating Bloom and I have thoroughly enjoyed working with her on this project – sadly, I can’t attend. But I’m so pleased that Slowflowers.com will be well represented, getting the word out about American flowers and the people who grow and design with them.

I love how the roots of sustainable living intertwine so perfectly with the American Grown Flower movement. It’s exciting to see the idea of local, seasonal and sustainable flowers move from the alternative/fringe world closer to the mainstream.

Last week Grist.org fellow Ana Sofia Knauf published an interview with me and titled it “There’s a Local Flower Movement Blooming,” and I’d love for you to read it. Check out the link to her piece here.

Thanks for joining me this week and please return again, as I continue to share insightful and educational episodes recorded exclusively for the Slow Flowers Podcast.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

Thanks to listeners, this podcast has been downloaded more than 39,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Oh joy! The hellebores are blooming quite early this year.

Up close, the detail is so lovely and intricate

For better or worse, Seattle’s uber-mild winter means that many of our early flowers are emerging weeks ahead of schedule.

I’m worried that our gardens and fields will need a lot more water this summer, but we can only say that Mother Nature decided to give us warmer temperatures and extra sunshine this year – more than previous winters in recent memory.

Diane Szukovathy and Dennis Westphall of Jello Mold Farm grew the hellebores you see here – and let me tell you, their luscious blooms were flying out of the Seattle Wholesale Growers Market when they arrived.

I snagged the *last* bunch of the plum hellebores and grabbed only 4 stems of the beautiful pale speckled ones.

Gorgeous specialty tulips also caught my eye – so much more substantial and visually arresting than the hothouse ones coming out of Canada. These were lovingly grown by Gonzalo Ojeda of Ojeda Farms, a member of the SWGMC who farms in Ethel, Washington. One bunch of 10 stems, while short, provided plenty of tulips to add dazzle to two vases.

Plum and berry hues with pale green & butter yellow in a vintage white vase.

Jasmine isn’t winter-hardy here in Seattle, but boy do I remember it clambering over the stucco retaining wall in our former garden in California’s Ventura County. On the first Thanksgiving we lived there – after moving from Seattle in 2006 – my friend Nancy, visiting from Seattle, created our entire Thanksgiving tablescape from the bounty of our new backyard – including that lacy jasmine.

Molly Sadowsky, the SWGM’s manager and principal buyer, has a secret California source for evergreen Jasmine – and the designers here in Seattle absolutely love it! Me, too! I love that the jasmine foliage is also a gorgeous aspect of this arrangement, a bonus to the fragrant flowers and buds.

Oh, and there is one element from my Seattle garden: the delicate pale yellow flowers from Epimedium, a beautiful groundcover. I only had a few stems to add, but their petals echo the Hellebores’ centers, adding a delicate texture.

Hellebores for the People
Designed by Mick & Olivia Payment,
owners of Flowers for the People 

Hellebores with orchids, roses, pincushion protea, jasmine and more – designed by Olivia and Mick Payment

Earlier this week, the SWGM hosted its first Orchid Spectacular to showcase a wide array of Local and American-grown potted and cut orchids. The Market staff invited Mick and Olivia, a brother-and-sister design team, to demonstrate how they design with orchids in arrangements and interior planters.