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Well, we’ve made it through the first week of 2016 and I wonder if you’ve been seeing those social media promises like one that read: “78 days ’til spring,” or whatever the number happens to be at that countdown point.

The New Year causes us to take a deep breath and consider what is essential for our life, our purpose, our creative endeavors. At least that’s how it’s always been for me!

Whether that means taking a baby step or making a radical change, we tend to measure our future choices on or around the first of the New Year. It’s universal. Setting goals and striving to achieve them is what makes us human. I’m excited for 2016 and what it promises in our community, with so many exciting Slow Flowers-inspired gatherings, events, stories and connections on the horizon.

Before I introduce you to this week’s featured guest, I have some newsy items to share.

 

First off: the HUGE news that Martha Stewart Living is featuring Slow Flowers and the slowflowers.com directory in the February 2016 issue – aka the Valentine’s Day issue!

Here’s the text:

“The benefits of choosing locally grown foods over those from all over the world extends to flowers as well. That’s why garden and features editor Melissa Ozawa likes Slowflowers.com, an online directory of more than 600 florists and flower farms across the United States. The site offers local blooms in season (for instance, winter tulips or anemones, if you’re in the Northwest). Have your heart set on classic roses? It also helps users find growers in California and Oregon that ship nationally.” 

There you have it! Short and VERY sweet!

Individually, none of us could have earned this type of media attention from a magazine with paid circulation of more than 2 million subscribers, monthly newsstand sales of 115,000 issues and total audience reach of more than 9 million. The demographics of the Martha Stewart reader are in close alignment with your own floral business. You can find the reader statistics on my show notes at Debraprinzing.com, so check them out and feel proud of what we’ve accomplished!

And here’s another mindboggling fact: If we tried to purchase a 1/6-th page advertisement for Slowflowers.com in this issue, it would cost approximately $45,000.

Simply put: those 82 words mean so much to our Slow Flowers community and also represent the incredible value to you as a member of Slowflowers.com.

We can only pursue this type of media coverage if you join the site and support it financially – so keep that in mind as you plan your own business marketing budget in the coming year. For just $200 a year, you can have a significant impact in the success of the Slow Flowers Movement.

When I hear from editors who ask for flower farming and floral design images I often send a call for submissions to members of Slowflowers.com. Recently that paid off in an article by an Associated Press features writer Sarah Wolfe, who wrote about succulents in bridal bouquets.

The work of several Slow Flowers members was featured in her AP wire story that ran in countless daily newspapers across the U.S., including Holly Chapple of Holly Heider Chapple Floral Design, Kelly Sullivan of Botanique and Erika Knowles of Botany 101.

When it came to illustrating the Slowflowers.com piece, Martha Stewart Living‘s art directors reviewed our gallery of choices, including floral images submitted by several Slow Flowers members who responded to my call for artwork.

The art directors were drawn to a beautiful, early spring bouquet from Erika’s Fresh Flowers in Warrenton, Oregon.

Erika’s is owned by Kathleen Barber, a gifted flower farmer, floral designer and photographer – all her talents came together for the image you see here.

Our podcast today features a mini-interview I recorded with Kathleen last weekend when I called to congratulate her.

Check out Kathleen’s work at these social places:

Erika’s Fresh Flowers on Facebook

Erika’s Fresh Flowers on Instagram

Kathleen Barber Fine Photography

Enjoy this lovely profile of Kathleen Barber that ran in a local publication last summer. I so appreciate her including the Slow Flowers movement in the story!

And if the image you submitted for consideration for the Martha story wasn’t chosen don’t feel disappointed. I have been asked to share images with another prominent publication for a pre-Valentine’s Day web gallery coming up soon — and you can be sure your floral submissions will be included — I’ll share details once they’re published.

Next, Amy McGee of the blog Botanical Brouhaha hosted a guest post from me last week in which I shared the Slow Flowers story.

I am so appreciative that Amy dedicated her time (and valuable online space on her popular floral blog) to share the Slowflowers.com story with her readers.

One lucky reader won our giveaway of a one-year Premium Listing to promote her floral business.

Congratulations to Eden Frei of The Garden of Eden Floral Design. I’m so pleased that visitors to Slowflowers.com will soon discover This Idaho-based floral design business that also serves the Spokane, Washington area.

Okay, it’s time to introduce you to Quill Teal-Sullivan, horticulturist, flower farmer and floral designer.

Quill is the garden manager of Meadowburn Farm, a historic garden and working farm located in the Warwick and Vernon Valley, just 90 minutes from NYC.

There, she is leading preservation efforts and saving the century-old “picking garden” and heirloom floral varieties once grown by the original owner, Helena Rutherfurd Ely (1858-1920), a pioneering figure in American horticulture at the turn of the 20th century and founding member of the Garden Club of America.

Quill has worked with the owners of Meadowburn Farm for the past six years to preserve their significant historic gardens, which are listed on the National Register of Historic Places and sit at the center of Meadowburn’s 590 acre preserved farm.

As a graduate student in the Longwood Graduate Program, she spent two years researching the garden’s history and possibilities for their preservation, which served as the topic of her master’s thesis.

Today she acts as Meadowburn’s Garden Manager, working day in and day out to bring the 130 year old gardens back to life.

Here’s a bit more about Meadowburn from the beautiful web site:

Helena Rutherfurd Ely built her gardens surrounding her country home Meadowburn over the course of a forty-year period with the help of her loyal gardener, Albert Furman.

Through trial and error she developed the practical hands-on horticultural knowledge that informed and inspired  her three widely influential books on hardy gardening.

In her day, Helena was considered one of the premier garden experts in America and her gardens at Meadowburn were recognized as among the finest in the country.

The process of rehabilitating Helena Ely’s gardens—interpreting her vision and philosophy and tending the landscape day-to-day—is a deeply rewarding and very personal journey for Quill, who has been gardening since she was a girl helping in her mother’s garden in the Pacific Northwest.

In bringing Helena’s story and the important historic gardens at Meadowburn back to life, Quill has begun to find her own voice as a horticulturalist.

Her work has been featured in Martha Stewart Living, on my friend Ken Druse’s podcast Real Dirt, and on Green Wedding Shoes.

I first met Quill two years ago. We started an email correspondence after Quill made a contribution to the Slowflowers.com Indiegogo campaign and she replied to my thank-you email with this note:

I just saw that you are based in Seattle, which is where I will be for another week and a half before making the trek back East to wake up the gardens at Meadowburn Farm.  If you have any free time in the next week, I would love to take you out to coffee and talk about my project at Meadowburn and perhaps get your advice.  

In a nut shell, I am managing the restoration of a 6 acre historic garden outside of NYC, and working with the family to set up a business which hopefully will incorporate cut flowers. For 100 years the garden had a 1 acre ‘picking garden’ which filled the house with fresh cut flowers from may until frost. We still have over 500 linear feet of heirloom peonies, and hundreds of heirloom dahlias.  I have done quite a bit of research on the possibility of selling our cuts, and have spoken with several other growers such as the folks at Jello Mold. Would you be willing to meet with me?  I would be so grateful.

That turned out to be a lovely moment in the midst of my busy Indiegogo campaign when Quill and I met at my neighborhood bakery.

She shared the fascinating story of her own journey into horticulture and tempted me with tales of a once famed but nearly forgotten American garden writer whose historic gardens were coming back to life in Quill’s hands. In retrospect, I realize what an opportunity I missed to share her story with the larger community, mainly because that was months before we launched this Podcast.

So now I’m making up for that oversight and while Quill was back in the Seattle area over the holidays we sat down to record this interview. Consider this our delayed-by-2-years “do-over” and I hope you enjoy it as much as I did.

Thank you for joining me today. I hope you’re inspired to check out the Meadowburn Farm web site to learn more about this important living artifact in America’s gardening narrative.

Home gardeners and florists alike are now able to order heirloom dahlia tubers that are the offspring of ones grown by Helena Rutherfurd Ely at Meadowburn Farm in the late 1800s and early 1900s.

Meadowburn Farm’s Sustainably grown, fresh cut flowers from the 130-year-old picking garden are available wholesale to florists and markets.

Peonies are available starting in May until July; Dahlias are available July until mid October.

Other flowers often available include: foxglove, lily of the valley, iris, cornflower, ammi, phlox, nicotiana, nigella, and an assortment of other unusual, rare, and unlikely cut flowers and foliage from the gardens, meadows, and woodlands.

Please contact Quill directly for bulk and wholesale orders and to join her weekly wholesale availability list. You can incorporate a bit of American gardening history into your arrangements and support the restoration of an amazing garden while you are at it!.  Send your name and e-mail address confirming your interest in cut flower availability to quill@meadowburnfarm.com.

NYC florists can often find our flowers at 28th St Wholesale Flowers in Manhattan.

Follow Meadowburn Farm on Facebook

Follow Meadowburn Farm on Instagram

If you are in the NYC area, you are invited to hear from Quill next Wednesday evening in a lecture she’s giving entitled “Finding my Way.” It takes place from 6 to 7:30 pm on Wednesday, January 20th.

This is the first in Wave Hill’s 2016 Horticultural Lectures, a winter series hosted by the Friends of Horticulture Committee and devoted to the subject of garden making and garden design and the meaning of our interactions with plants and the natural world.

The series of three lectures continues February 17 with  garden writer Marta McDowell; and on March 16th with Katherine Tracey, co-owner of Avant Gardens, a nationally known mail-order nursery and garden design/build firm in Massachusetts (and as you all may remember, the instigator of the Slow Flowers Challenge).

All three talks are  held at the New York School of Interior Design in Manhattan. and you can purchase the series ticket for $60/$50 Wave Hill Member or student. Individual lecture tickets are: $25/$20 Wave Hill Member or student. Seating is limited, and advanced reservations are recommended, online or by calling 718.549.3200 x216.

And one more piece of last-minute news: If you haven’t yet heard, next week on January 18th, Ohio flower farmers are gathering in Cinncinati for their second annual “Meet Up.”

You can find all the details on Buckeye Blooms’ event page, where Susan Studer King and others have created a info-packed and inspiring program.

The meeting will take place at Sunny Meadows Flower Farm outside Columbus, thanks to hosts Steve and Gretel Adams. I’ll be there in spirit, via a Slow Flowers surprise package we’re donating for a door prize. When I checked in with Susan earlier this week, she said that the registration is nearing capacity – but if you’re interested in attending, they may be able to squeeze in a couple late entrants.

The Slow Flowers Podcast has been downloaded more than 78,000 times by listeners like you. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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Welcome to the final Slow Flowers Podcast episode of 2015.

Every single week this year; in fact, every single week for 2-1/2 years, I’ve had the immense privilege of hosting dynamic and inspiring dialogues with a leading voice in the American floral industry.

You’ve heard from flower farmers and floral designers who are changing the marketplace and how we view and consume the flowers in our lives.

As 2015 comes to a close, I would like to dedicate today’s episode to the Slow Flowers Highlights we’ve witnessed this year.

Next week, on January 6th, I will share my Floral Insights and Forecast for 2016 with you.

The past twelve months have built on the successes and shifts that began in previous years. Each time we turn the pages of the calendar to a New Year, we can applaud the strides made in the Slow Flowers movement.

I can date my own awareness to the American grown floral landscape to 2006 — that’s nearly a decade ago — when I met a very young mom named Erin Benzakein while I was scouting gardens in Mount Vernon, Washington.  She was growing sweet peas and had big ambitions.

Something about our conversation resonated with me. I was an established features writer with a huge home and garden portfolio. I’d written countless floral design stories for regional and national publications and yet it had never occurred to me that there was a great imbalance in the way flowers are grown and sourced in this country.

At the same time, my writer-pal Amy Stewart was working on a book about the global floral industry’s dark side, which was published the following year called Flower Confidential. She delved deep into the stories behind the status quo, and opened mine and countless others’ eyes to the extraordinary reasons nearly 80 percent of cut flowers sold in the U.S. were being imported.

Curious to learn more, I subscribed to Growing for Market, Lynn Byczynski’s newsletter for market farmers. I joined the Association of Specialty Cut Flower Growers and attended my first regional meeting in 2010, held at Charles Little & Co. in Eugene, Oregon, and later that year I went to the national meeting in Tulsa, Oklahoma.

I began connecting with flower farmers wherever I could, both in California where I was living at the time, and in Oregon and Washington. I met people virtually, as well, thanks to the ASCFG list-serves where I learned much about the issues facing small farms and American growers.

READ MORE…

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In the past few weeks I’ve shared with you a few interviews from floral designers involved with The Flower House in Detroit, the magical, celebrated, 3-day floral-art installation that was the brainchild of my friend Lisa Waud.

Today, we continue this miniseries with more conversations recorded with designers and flower farmers who came together just a month ago for this visionary project.

Please meet a trio of designers from three different states who came together to create the “living room” of The Flower House, the impactful first room that thousands of visitors were able to experience upon entering through the front door.

And you will hear from a floral designer-flower farmer duo about how their relationship has flourished this past season, culminating in the bountiful downstairs kitchen of The Flower House.

First off, please step into “The Living Room,” designed by Jody Costello of J. Costello Designs, Lia Colapietro of Lia Colapietro Floral Design and Kelli Galloway of Hops Petunia.

Based in Royal Oaks, Michigan, outside Detroit, Jody Costello shares this statement on The Flower House web site:

detroit is my city. my parents were born and raised here, i was born and raised here. my great grandmother had a flower shop for decades in detroit. it’s been hard to witness detroit crumble.  over the last few years, there’s been a change, an energy that gives us all hope that our hometown is making a comeback. 

flower  house to me is about recognizing detroit’s history and creating an ephemeral honor with flowers.  and, i just can’t pass up the opportunity to work with such an inspiring group of very talented, supportive designers.  for my space in flower house, i want the flowers to feel as if they just started growing; taking over.

when i was 18, i lived in west virginia and i used to hike along the new river which once was filled with mining towns.  they’ve all since disappeared but i loved the way nature began its takeover of the abandoned buildings. wildflowers and fern grew through the cracks of foundations and moss carpeted the roof.

 i love finding just the perfect thing to put into an arrangement; gorgeous fruit from the local market, hunting down some sweet little blossom in my yard or finding a lilac bush blooming by the roadside.  it’s all in the discovery and details for me.

Lia Colapietro is based in Perrysburg, Ohio, not too far from Toledo.

Here’s her statement:

what inspired me to get involved with flower house? to be honest, i just love what’s going on in detroit these days. flower house is a perfect opportunity to get involved, stretch my creativity, and work alongside gobs of talented, like minded folk.

as a hint of what i’m designing for my part, i would love play with a look that is overgrown, dreamy, and a little magical…

hands down, my favorite floral task is tromping around outside and hunting for the perfect hunk of moss, lichen-y branch, or snipping the most perfect bloom in the garden.

adding a foraged or home grown element to a project always makes a piece feel extra special. sharing that really makes my day.

 

Kelli Galloway of Hops Petunia Floral is based in Kingston, New York, about 1-1/2 hours north of New York City. Here are her observations:

i don’t exactly remember how i found out about the flower house project but i do remember the second i read of  it i knew i needed to be a part of it. i grew up near detroit and went to college there, i spent a lot of my younger years running around that city, it holds a special place in my memories.

after i left, i was always drawn to it, i have such immense pride for it, it’s the hardest working city i know. watching it grow and change over the years and finally get the recognition it deserves, makes my heart so warm. that being said, i’ve been trying to figure out a way i could be a part of it again, both to give back and create something beautiful there. This project is the most perfect way for me to do so. i’m so honored to be a part of it.

my style is very layered and organic, like the way some of houses in detroit have become, i want to build into the house, as it would want me to, to add more layers and more shape, i plan on creating a floral room that engulfs you and hugs you, from the walls to your heart.

what do i love most as a florist? color, and the way nature can shake you when you least expect it. i love finding those special gems in a bunch of roses or anemones that is just perfectly different, the petals have fallen just so or the color isn’t quite the same, i love building drama with color, makes me giddy

I recorded my  interview with Lia, Kelli and Jody on October 15th, the final installation day at The Flower House. Please enjoy this short clip!

Here’s how you can follow each of the creatives you meet here today:

Follow Jody Costello on Facebook

Follow Jody Costello on Instagram

Follow Lia Colapietro on Instagram

Follow Kelli Galloway/Hops Petunia on Facebook

Follow Kelli on Instagram

Follow Kelli on Pinterest

I captured this second interview on the same day with Susan McLeary of Passionflower Design and flower farmer Amanda Maurmann of Cornman Farms.

Amanda’s Michigan-grown flowers and produce were featured in “Fruits of Labor,” the downstairs kitchen designed by Susan, Francoise Weeks and several other talented designers. Hear my recent podcast interview with Susan and Francoise here.

This interview introduces Amanda’s story and reinforces the interdependence between floral designers and flower farmers. Susan and Amanda discuss this during our conversation.

I found it especially fun because we were all seated on the ground as Sue and Amanda stripped foliage to prep stems for the beautiful Michigan-grown floral centerpieces that would decorate the Field to Vase Dinner tables that evening.

 

Susan and Jody both mentioned their excitement about a new dahlia farmer named Michael Genovese of Summer Dreams Flower Farm in Oxford, Michigan.

Like Amanda of Cornman Farms, Michael and his beautiful Michigan blooms adorned The Flower House and the Field to Vase Dinner that amazing evening.

I want to give a special shout-out to Michael, who jumped in and helped the F2V staff and volunteers far beyond the call of duty. He lent muscle and equipment to prepare the yard where the giant dinner tent was erected – and boy do I have a ton of respect for this young man.

I hope to return to Michigan next growing season to visit Cornman Farm and Summer Dreams and share more about these flower farms with you.  You can follow Michael and Summer Dreams here.

Episodes of the Slow Flowers Podcast have been downloaded more than 71,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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I have another great conversation to share with you this week, one that is both unique to this guest’s personal story while also thoroughly symbolic of so many who have embraced the Slow Flowers Movement.

Andrea K. Grist is a wedding and event florist and owner of Lee Summit, Missouri, based studio, Andrea K. Grist Floral Art, which serves the Kansas City metro area. Andrea and I met through a Facebook conversation, which is similar to many of our social media/floral connections.

Earlier this year, Andrea reached out and told me she had been listening to the Slow Flowers Podcast and that she also had been reading my books.

That was a flattering connection, of course, but what impressed me since then, over the course of the past six or eight months, is that Andrea shared with me links to one of her blog posts discussing her visits to Missouri flower farms and featuring her designs and styled photo shoots using locally grown and American grown flowers.

Eventually we set up a phone date to talk further and I asked Andrea to share her story on this podcast.

Andrea has had a successful career for more than 20 years, but in recent years, she wanted to stretch herself as a designer and as a small business owner.

She started seeking out what was going on in her profession and landed on the Slow Flowers Movement.

Even though most florists in her area weren’t asking for local flowers, Andrea began to do so.

One vase, one bouquet at a time, her work is changing the conversation in her community and for her customers.

Andrea is also a member of the Chapel Designers, and she recently self-published Gatherings in Bloom-Table Art for All Occasions with images by Freeland Photography.

The book is filled with beautiful images of table decor, floral design, and hometown stories about her inspirations and floral passions.

Meet and follow Andrea K. Grist here:

Read Andrea’s Blog Here

Andrea on Facebook 

Andrea on Twitter

Preview and order Gatherings in Bloom here

Before we sign off, I have an announcement to share.

There is an abundance of holiday floral design and wreathmaking workshops going on right now, but one scheduled for next week promises to be unlike any other workshop I’ve heard about.

On November 17th, New York-based Slow Flowers member Elena Seegers of Le Fleuriste will be teaching a fall centerpiece how-to with branches fruits and berries.

Here’s the fun twist: The workshop will be held at Fluent City and include French conversation and vocabulary.

As Elena explained it to me Fluent City is a cool language start up where you learn and converse in different languages through social gatherings and workshops.

“Students will learn how to choose and use branches and berries for their table designs, taught in a mixture of French and English.” I don’t know about you, but I would simply love to be part of this evening, which is affordably priced. [note: in the Podcast introduction I inaccurately stated a workshop price of $65. The actual price is $80 per student]

Thanks to the Slow Flowers Tribe, this podcast has been downloaded more than 71,000 times. Whether you’ve just discovered this Podcast or whether you’re a longtime listener, don’t forget that we’ve archived all of the past episodes at Debraprinzing.com – more than two years of conversations with American flower farmers and floral designers – leading voices in the progressive, American-grown community.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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It is a pleasure today to share my recent conversation with Susan Kelly of Three Sisters Custom Flowers & Events, recorded at her studio in East Palo Alto, California on October 22nd.

Susan is a member of Slowflowers.com.

I featured this gifted floral artist in a short interview a few weeks ago to discuss her installation at The Flower House in Detroit, as part of a round-up podcast conversation with several of the designers involved in The Flower House a few weeks ago.

You can listen to that interview here.

When I realized that I would be in her area the following week, for a lecture and workshop I was scheduled to give at Filoli, the historic estate, I invited myself to Three Sisters Flowers for a tour and interview to share with you.

 

 

Here’s more about Susan:

As owner, lead floral designer and certified wedding coordinator, Susan really knows her flowers and celebrates abundance and natural beauty through her designs. She is constantly doing research to find the newest trends but she also enjoys creating classics.

A Susan Kelly garden-inspired bouquet.

And a lovely floral crown by Susan Kelly.

Susan’s signature design style is simple, natural and elegant, mirroring nature’s effortless beauty.

Susan’s passion for floral design began when she was young. She was immersed in the world of floral design through her first job in high school at the local florist and went on to major in Ornamental Horticulture in college.

It later led her to work as a floral designer for Walt Disney World in Orlando, Florida, (one of the busiest florists in the world) and, more recently, as a freelance designer for nationally acclaimed Mark’s Garden in Los Angeles.

Susan has also worked a wedding coordinator for the gorgeous and very busy Stanford Memorial Church on the Stanford University campus.

I caught this image of Susan consulting with a bridal client who stopped by to see a sneak preview of her bouquets and centerpieices.

During a hectic wedding season a few years ago, mothers of her bridal clients discovered that Susan was willing and able to step up to more than just delivering the flowers.

As a result, Three Sisters add wedding planning, coordination and consulting to their services.

Susan became certified as a Wedding and Event Consultant through WPI.

She is a member of the Board of Directors for the Silicon Valley chapter of the National Association for Catering and Events and is very active in the event and wedding industry.

 

Breathtaking chandelier!

Three Sisters Custom Flowers & Events cares about the environment and Susan considers herself a “green florist,” employing the following practices:

• Composting all our plant and organic waste

• Recycling all packaging materials

• Organic flowers by request

• Locally grown flowers when possible

• Re-using containers and supplies

  

  Apples! Seasonal and local!

Follow Susan and Three Sisters:

Three Sisters on Facebook

Three Sisters on Pinterest

Three Sisters on Instagram

Here are details about next week’s three-day Chapel Designers California conference, which Susan will host at the studio of Three Sisters Custom Floral & Events on November 9, 10 and 11.

After spending 30 minutes with Susan, I hope you feel her incredible passion for what she does.

To me, her passion is inspiring and contagious.

Susan puts her whole heart into each event and it’s no surprise that she’s has formed lasting friendships with many of the clients and professionals she has worked with.

That’s the epitome of a leader in the Slow Flowers community.

Thanks to the Slow Flowers Tribe, this podcast has been downloaded more than 70,000 times.

Whether you’ve just discovered this Podcast or whether you’re a longtime listener, don’t forget that we’ve archived all of the past episodes at Debraprinzing.com – more than two years of conversations with American flower farmers and floral designers – leading voices in the progressive, American-grown community.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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I’ve had today’s first guest on my “wish list” for a couple years and due to both of our travel schedules, it has taken nearly two years for us to connect in the same time and place with a quiet moment to record today’s interview.

Our paths finally crossed when Françoise Weeks and I were in Detroit at the same time for The Flower House festivities. Françoise traveled to Detroit earlier in the week to teach a two-day workshop hosted by our second podcast guest Susan McLeary of Passionflower Events.  And I was in town to co-host the final Field to Vase Dinner of 2015.

The Flower House, subject of last week’s podcast, prompted Susan to ask Françoise to collaborate with her on the first floor kitchen, called “Fruits of Labor.”

The three of us sat down for this recording on the morning after the hugely successful Field to Vase Dinner.

They were staying in a restored loft apartment in an historic Detroit neighborhood and suggested I come over to record the interview.

When I arrived, Susan and Françoise were concentrating on assembling a bridal bouquet, boutonniere and floral crown for a last-minute elopement that was to occur at The Flower House the following day. It was a lovely moment to talk with both Françoise and Susan as their hands shaped and formed tiny botanical elements into the most delicate, textural creations.

Françoise hails from Belgium, and you can hear the gentle traces of her Flemish accent when she speaks. She has been living in Portland for many years, which is where she developed her studio design business, created flowers for hundreds of weddings and shaped her distinct brand of European-inspired floral design.

Françoise and I have known one another for several years as residents of neighboring states; in fact I first met her in 2010 while on a scouting trip to Portland for The 50 Mile Bouquet.

Since that time, it has been so inspiring to watch Françoise’s career explode as an in-demand floral educator whose workshop series and classes are often sold-out with waiting lists.

Here’s a little more about Françoise:

Françoise was born in Belgium in an area romanticized by the flower arrangements of the Dutch and Flemish painters of the 17th and 18th centuries.

Honing her talents through training with the florists of Antwerp, Françoise discovered her signature—a unique lush and textural style, heavily imprinted by her love of nature and art. Since 1996 she has translated her passion into creations of flowers, herbs, fruits, vegetables and foliage in a way that the masters could only paint.

Her portfolio runs the gamut from elegant natural simplicity to the abundant and bountiful; she consistently delivers the unexpected. Françoise’s first priority is to realize the ideas and needs of her clients and bring to the process her attention to detail and unique creativity.

Recently her work has emerged into two distinctive styles: URBAN WOODLANDS—contemporary stylings of mosses, lichens, bark and forest floor gatherings and FLORAL FORWARD—exquisite botanical haute couture creations of purses, headpieces and shoes.

She shares her knowledge of floral design and mechanics with professionals and students from around the world in intimate studio classes and workshop settings. Françoise has been the subject of numerous magazine articles throughout the United States and Europe.

My conversation with Françoise naturally transitioned to Susan McLeary, once her student; now a good friend and fellow floral educator.

Susan and I met in 2014 when I spoke to the Chapel Designers in New York City at the invitation of Holly Chapple.

She later joined the Slowflowers.com web site (as has Françoise), which is fitting because both designers are known for working with local and seasonal blooms as a preference.

I’ve recently spent more time with Susan who was the featured designer for the Field to Vase Dinner Tour at The Flower House.

I credit Susan for nudging me to schedule this interview with Françoise.

Susan couldn’t avoid me asking her to be part of this episode, as well.

 

Here’s more about Susan McLeary:

Like most of the florists in our Slow Flowers community, Susan is such a collaborative individual as an artist, designer and educator.  Based in Ann Arbor, Michigan, she is known for her unusual, boundary-pushing floral art including elaborate headpieces, flower crowns, and her signature succulent jewelry. Her soulful, seasonally-inspired creations and floral wearables have been described as exquisite living artwork.  

Susan has trained with some of the country’s leading floral designers, including Françoise Weeks, Holly Chapple and Erin Benzakein of floret. Yet, she has developed her own distinctive style of floral design.

Considered one of the country’s top designers of floral wearables and living jewelry, Susan received one gold and three silver medals and placed second overall in the 2014 Fusion Flowers International Designer of the Year competition. 

Her studio Passionflower was the only finalist in the floral category of Martha Stewart’s 2015 American Made contest! 

A passionate teacher, Susan offers private design instruction for new and professional florists in her studio and through destination workshops.

Her teaching experience also includes a sold-out two-day workshop on living jewelry design in Scotland; numerous other creative collaborations workshops are planned for the coming year.  

Susan’s work has been featured on the cover of Fusion Flowers Magazine and in leading industry publications and websites including Modern Wedding Flowers, Style Me Pretty and The Knot. Susan is a member of Chapel Designers, Slow Flowers and Style Me Pretty’s “Little Black Book.”  A frequent featured designer on Etsy, her designs and living jewelry has been praised for its originality, sustainability and style.  

Susan calls Françoise a kindred spirit, which is such a lovely way to view how the Slow Flowers Movement is bringing together many like-minded flower farmers and florists. We are kindred spirits and the more we share and give, the more we can stimulate a new normal in this profession. I’m so grateful that these two women shared their stories with you today.

Here’s how to follow Françoise Weeks:

Françoise on Facebook

Françoise on Instagram

Françoise on Twitter

Françoise on Pinterest

Susan on Facebook

Susan on Instagram

Susan on Twitter

Susan on Pinterest

Susan on Vimeo

Episodes of the Slow Flowers Podcast have been downloaded nearly 69,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

How do flower farmers band together to take control of their distribution channels? This week’s podcast features a recording pulled from the 2014 audio vault, a fantastic presentation that I know will answer this and many questions about selling American grown flowers. I hope you find it inspiring.

The panel, “Cooperative Wholesaling Among Farmers,” features the history and experiences of three farmers’ co-ops in the Madison, Wisconsin area; in the Pacific Northwest; and in the nation’s Capitol.

Anecdotally, I’ve heard quite a bit of of interest in farmer-owned flower cooperatives around the country. There are probably as many potential farmer-to-florist models as there are individual floral marketplaces.

For example, I have personally heard from groups in Oregon; Sacramento, California; New York-Hudson Valley area; and in Ohio, all of whom are exploring the possibilities of a collective selling effort to reach a hungry customer base of florists, event and wedding designers, and other wholesale buyers. So clearly, the potential has yet to be tapped.

This panel was presented last fall at the Association of Specialty Cut Flower Growers annual conference in Wilmington, Delaware. Slow Flowers was a sponsor of that conference and I’ve aired several other panels in the past.

Today, you’ll hear from Barbara Lamborne of Greenstone Fields, a Northern Virginia organic flower grower and co-founder of Capitol Flower Growers; Joe Schmitt of Fair Field Flowers; and Diane Szukovathy of Jello Mold Farm and the Seattle Wholesale Growers Market. The three generously share their experience as leaders of successful regional co-ops around the country and how they made it happen.

The presentation starts with Diane Szukovathy, co-founder of Jello Mold Farm in Mt. Vernon, Washington, and founding chair of the Seattle Wholesale Growers Market. Diane was one of this podcast’s first guests, appearing in Episode 103 when she discussed the co-op model in depth.

Be sure to visit debraprinzing.com to find links to several articles that I and others have written about the Seattle co-op model. Full-disclosure: I’m not totally objective here. As one of two non-farmer board members who volunteer for this endeavor, I care deeply about the co-op model. It is so rewarding to work closely with flower farmers like Diane and I know that her insights will help point you to resources for possible collaborations in your own farming community.

The next speaker is Joe Schmitt, who I and many consider the elder statesman of the American cut flower movement. Long before the flower farming craze burst onto the mainstream scene, Joe was growing flowers on his Madison, Wisconsin farm. He is a founder of Fair Field Flowers, a Slow Flowers member that serves as a wholesale farmer-to-florist cooperative selling to florists in Madison, Milwaukee and beyond.

Approximately eight farms combine their resources to supply floral customers from spring through fall. Where the Seattle Wholesale Growers Market is a central hub that sells direct to florists five days a week, Fair Field Flowers is a delivery truck (like a wholesaler on wheels) that delivers flowers to its customers in key markets.

The panel continues with a presentation from Barbara Lamborne of Greenstone Fields, one of the founders of Capitol Growers, which until recently served the Washington, D.C. market. At the time of the presentation, Capitol Growers had lost one of its three founding members. And as of 2015, the cooperative has sadly disbanded. There are lessons to learn here, from failures as well as successes.

Some of the best information comes at the end of the panel presentations during the Q&A portion. Hang in there to listen to the amazing wisdom from farmers with years of experience growing quality American flowers.

Episodes of the Slow Flowers Podcast have been downloaded more than 67,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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Subscribe: Apple Podcasts | Podcast Index | RSS | More

Please meet Riz Reyes, horticultural wunderkind, floral designer extraordinaire and all-around positive influence in the gardening and botanical community here in Seattle and beyond – across North America and internationally thanks to his active presence on social media.

Riz credits an early curiosity about fruits and flowers for turning a young boy from the Philippines into an award-winning garden and floral designer in the Pacific Northwest.

His true interest in gardening began as a seven-year-old watching public television to learn English and gaining an appreciation for the natural world where the art and science of growing plants captivated him.

Riz turned a childhood hobby into a career by earning a BS in environmental horticulture and urban forestry from the University of Washington. Riz gardens in an environment that unveils an overwhelming diversity of plants each season, thanks to the Pacific Northwest typically moderate climate and cultural conditions.

After graduation, Riz logged several years working for the University of Washington Botanic Garden’s Center for Urban Horticulture, as well as running RHR Horticulture, his own horticultural enterprise, where he designs, consults, and maintains gardens he helped create.

Just a few months ago, Riz joined the McMenamin’s Hospitality group as the Gardens Manager at the about-to-open McMenamin’s Anderson School, a hotel, brewery and pub in Bothell, north of Seattle, where I predict the gardens will wow guests and those plants to which Riz tends will very soon make their way into vases of his own creation.

Riz supports and collaborates with local cut flower growers and designers to create unique floral installations for venues and special events. He is a regular speaker and writer for various local and national organizations and publications.

In 2013, Riz was highlighted in Ken Druse’s Organic Gardening article “The New Generation,”  which captured the stories of six notable young horticulturists. Ken described Riz as:  a rising star in the firmament of plant explorers and innovative nurserymen.”

If that wasn’t enough, Michael Tortorello last year interviewed Riz for a New York Times’ story about plant selection, not bad, huh?

Riz earned a Gold Medal and the popular People’s Choice award at the 2013 Northwest Flower & Garden Show with his amazing display garden and the following year, with his collaborator Nicole Cordier Wahlquist, he won People’s Choice Award for a floral display.

Just a few weeks ago, Riz presented at the national Garden Writers’ Association symposium in Pasadena on the topic, “Floral as a Gateway to Horticulture.”

I sat in the front row of that presentation, a huge grin on my face, following along on Riz’s personal journey that has brought him — full circle — back to flowers.

As I say during our interview, I’ve wanted to record an episode of the Slow Flowers Podcast with Riz forever. Listening to his presentation at Garden Writers was the incentive to schedule time together to do just that after we both returned to Seattle from Pasadena.

More places to connect with Riz:

Riz’s web site, RHR Horticulture. You can subscribe to Riz’s newsletter here.

Riz/RHR Horticulture on Facebook

Riz on Twitter

Riz on YouTube

Riz on Instagram

Details on the October 22nd Farm Dinner at University of Washington Farm

Episodes of the Slow Flowers Podcast have been downloaded more than 66,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Fall is here and news from our Slow Flowers Tribe is exploding!

There are so many things to discuss and update you about this week. You’ll find that news at the bottom of this post, after I introduce you to Rain Drop Farms.

The heart of the Slow Flowers Podcast are my weekly conversations with inspiring voices in the American flower farming and floral community. Please meet today’s guests, Erin McMullen and Aaron Gaskey, the dynamic duo behind Rain Drop Farms. Based outside Corvallis, Oregon, in Philomath, this husband-wife team of farmers grows a wide array of perennials and annuals on three acres of healthy soil. Allow me to bring Raindrop Farms  — and the sunshine they spread — to you, with the story of lovely, local, Oregon flowers and how one family makes a beautiful and creative living from their land.

Situated in the foothills of the Oregon coast range, Rain Drop has been providing fresh, local, specialty flowers to the Willamette Valley since 2000.

Passionate about growing flowers, Erin and Aaron count dahlias among their favorites. They grow more than 75 varieties and are always searching out more, as well as a wide variety of perennials and many different annuals.

Theirs is a working family farm. As Erin writes on the web site: “We live here, grow here and play here.  Our children have grown up digging in the dirt and chasing rainbows here.  As stewards of this beautiful place we strive to maintain and promote the diversity here.  We use organic and sustainable practices throughout our farm.  It is our belief that growing this way is just the right thing to do. It is the best for our farm, our family and flowers.”

I adore this couple. We’ve met in person on a few occasions, most recently when they took what I call a busman’s holiday to drive from Philomath up to Mt. Vernon, Oregon, (about 325 miles away) to spend a few days volunteering at the Field to Vase Dinner held on Sept. 12th at Jello Mold Farm. I simply couldn’t let the opportunity pass and am so thrilled that Erin and Aaron agreed to record this conversation.

Last week, Erin shared with me a fascinating conversation she had with a Farmers’ Market customer and I think it sums up what so many of us have experienced:

“We have had so many people ask us this year if we grow all of the flowers.  Of course we say ‘Yes!  Every last one!’ We are always surprised by how many people seem surprised by this!  Yesterday we had a guy come up and ask if we grew all the flowers; the conversation progressed and he tells us that he works with flowers in LA and didn’t realize that there were people like us who actually grew flowers like these domestically.

His business is selling flowers at college graduations and he said that they buy most things from Ecuador and South America, basically saying that domestic flowers were just too pricey.  

Aaron told me later that he could see me high jump onto my soap box, but I let (the customer) know what I thought of that excuse and that supporting American farmers is a more sustainable long term economic strategy.  

He actually took pause and then asked for our contact info and for the name of the Slow Flowers website again, saying that he was intrigued and would like to learn more.  

I’m telling you this story, though I’m sure you hear this kind all the time, because it was so refreshing to me.  Also, because of you and your efforts, I have become more well informed and confident about my convictions that American flower farmers deserve a chance to thrive in a domestic marketplace.  So, thank you!  So glad that we met and that we’ve had an opportunity to get to know each other a little better!  :)”

Thank YOU both Erin and Aaron! I couldn’t agree more.

Follow Rain Drop Farms on Facebook

Follow Rain Drop Farms on Instagram

More news to share!!!

Here is a just-released clip about The Flower House, created by Hello Future Films, that shows recent footage captured during the installation of the preview exhibit earlier this year – it’s being shown to stimulate ticket sales for The Flower House show dates, October 16-18. If you’re anywhere near Detroit, hop on over to see this amazing display!

And then, with much fanfare, I’m so pleased to share with you “Field to Vase: Santa Cruz,” a 7-minute, 39 second documentary produced, filmed and edited by my friends Haejung Kim and her husband Moon, a LA-based couple of creatives whose probono efforts have beautifully captured the story of American grown flowers and the renaissance we are all helping make happen. Click here to read my recent Q&A with Haejung and Moon.

I have a cameo role in the film, but please don’t take this as blatant self-promotion. It’s all about the cause of promoting American flower farms, American flowers and the florists who create such beauty with intent. You’ll also meet flower farmer Paul Furman whose family owns California Pajarosa Roses and Slow Flowers member Teresa Sabankya, of Bonny Doon Garden Co., who was the guest designer at the Field to Vase Dinner held at Pajarosa Roses this past June. The film is beautiful, poignant and I encourage you to watch it and share it widely.

Martha Stewart American Made Taps Two Slowflowers.com Members

I want to showcase the many people in our community whose work has earned them FINALIST status on the Martha Stewart American Made 2015 campaign.

I am especially excited that Susan McLeary of Passionflower, a Slowflowers.com member based in Ann Arbor, Michigan, is a finalist – the only floral category finalist – in the Design Category. Check her out here. 

And flower farmer Wanda Fox of Illinois-based Fox & Co. is a finalist in the Craft Category for her beautiful charcuterie boards made from salvaged and reclaimed black walnut lumber. Check her out here.

I also want to put in a plug for my friend Andy Chapman of Stumpdust. Andy is a finalist in the Design Category for Gardening & Outdoor Living, for his unique garden stakes and tools fashioned from salvaged wood. Andy’s work is exquisite and he is the genius behind my American Made shadowbox that I used to display my 2015 Northwest Flower & Garden Show floral entry. You can see photos of that beautiful work here. And please check out Andy & Stumpdust on MSL here.

Get Your Hands on Floral Soil!

Another Slow Flowers Podcast friend who is near and dear to my heart is Mickey Blake of Floral Soil, the innovative, plant-based, 100% biodegradable alternative to formaldehyde-based flower foam.

Mickey has just introduced a fun new product called “Floral Soil Cupcakes,” a perfect gift or DIY project that is one of the perks in her two-week Indiegogo fundraising campaign that continues through October 10th. Many of us have been waiting for Floral Soil to kick into full-scale production because we can’t wait to get our hands on this earth-friendly design product. By supporting the Floral Soil Indiegogo campaign, for as little as $15 you can get your hands on a cute cupcake-shaped base for planting succulents or arranging flowers – and you can help push Floral Soil to the next level where commercial production of those must-have bricks will begin before the holidays.

Episodes of the Slow Flowers Podcast have been downloaded more than 66,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.