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Welcome to the final Slow Flowers Podcast episode of 2015.

Every single week this year; in fact, every single week for 2-1/2 years, I’ve had the immense privilege of hosting dynamic and inspiring dialogues with a leading voice in the American floral industry.

You’ve heard from flower farmers and floral designers who are changing the marketplace and how we view and consume the flowers in our lives.

As 2015 comes to a close, I would like to dedicate today’s episode to the Slow Flowers Highlights we’ve witnessed this year.

Next week, on January 6th, I will share my Floral Insights and Forecast for 2016 with you.

The past twelve months have built on the successes and shifts that began in previous years. Each time we turn the pages of the calendar to a New Year, we can applaud the strides made in the Slow Flowers movement.

I can date my own awareness to the American grown floral landscape to 2006 — that’s nearly a decade ago — when I met a very young mom named Erin Benzakein while I was scouting gardens in Mount Vernon, Washington.  She was growing sweet peas and had big ambitions.

Something about our conversation resonated with me. I was an established features writer with a huge home and garden portfolio. I’d written countless floral design stories for regional and national publications and yet it had never occurred to me that there was a great imbalance in the way flowers are grown and sourced in this country.

At the same time, my writer-pal Amy Stewart was working on a book about the global floral industry’s dark side, which was published the following year called Flower Confidential. She delved deep into the stories behind the status quo, and opened mine and countless others’ eyes to the extraordinary reasons nearly 80 percent of cut flowers sold in the U.S. were being imported.

Curious to learn more, I subscribed to Growing for Market, Lynn Byczynski’s newsletter for market farmers. I joined the Association of Specialty Cut Flower Growers and attended my first regional meeting in 2010, held at Charles Little & Co. in Eugene, Oregon, and later that year I went to the national meeting in Tulsa, Oklahoma.

I began connecting with flower farmers wherever I could, both in California where I was living at the time, and in Oregon and Washington. I met people virtually, as well, thanks to the ASCFG list-serves where I learned much about the issues facing small farms and American growers.

READ MORE…

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Welcome to our Special Holiday Edition of the Slow Flowers Podcast!

Today’s amazing guest, Dennis Westphall, is co-founder of Jello Mold Farm in Mt. Vernon, Washington, which he operates with his wife and partner Diane Szukovathy. Diane may be familiar to you because she’s appeared on two prior episodes of the Slow Flowers Podcast – and she is the “cover girl” of the 50 Mile Bouquet (along with floral designer Stacie Sutliff).

Dennis is an accomplished mixed media artist and an award-winning singer-songwriter who has nearly 200 original songs to his credit.

I will let you hear the story directly from Dennis, as he shares his inspiring career path, one that takes us from the era when he was a street musician at Seattle’s Pike Place Market to his success as a founding member of the band Tickle Tune Typhoon, to the past decade when he transitioning into a flower farmer, and much much more.

Interspersed between our fascinating conversation, Dennis will perform several songs for your holiday enjoyment.

Two are original compositions, both lyrics and music, and two are classic songs that have been given the whimsical Dennis Westphall “new lyric” treatment.

I know you’ll love this episode as much as I do — a gift from Dennis to the flower farming and floral design community to enjoy this holiday week.

Check out more details about Tickle Tune Typhoon’s retro vinyl albums and CDs of the foot-stamping, finger-snapping music that has delighted school children and their families for generations.

Thank you so much for joining me today for this very special episode.

I love how Dennis describes flower farming as a botanical art-supply source for the florists who purchase flowers from Jello Mold.

It’s such an appropriate metaphor for the important, interdependent relationship between flower farmers and floral designers — one that brings success to the entire Slow Flowers community.

Watch a recent segment on Seattle’s KING 5 TV (NBC affiliate) with excerpts of Dennis singing

Dennis has generously shared the lyrics to his original song called “Flowers”:

Recorded by Tickle Tune Typhoon on the CD, All Of Us Will Shine
Music and Lyrics by Dennis Westphall

[Chorus]

Flowers aha
Flowers aha
Beautiful colors bloom
Flowers aha
Flowers aha
Blossoms will dance for you

Ah the smell of summer roses
And it’s a dandy day to watch a pansy play
Gracefully they grow
Bouquet on tiptoe
Rising in the sky so blue
Sunflower shines on you

[Chorus]

Flowers grow make the world a grand bouquet
Row on row bringing color to our day
Flowers grow a pleasure to the eye
That fragrance oh it fills the air and makes you sigh
Everybody sigh
I’m so gladiola, you’re gladiola too

Flowers aha Flowers aha
Beautiful colors bloom
Flowers aha Flowers aha
Blossoms will dance
Blossoms will dance for you

Find Jello Mold Farm on Facebook

Find Jello Mold Farm on Instagram

Hear Diane Szukovathy on Slow Flowers Podcast #103 “Marketing Local Flowers the Co-op Way” and on  #215 “Cooperative Wholesaling Among Farmers”

Next week is our final episode of 2015 and as one year ends and another begins, I will be sharing with you the “2016 Slow Flowers Forecast and Insights.”

In the meantime, I  wish you a wonderful holiday season!

I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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Today’s podcast brings you Part 3 of our coverage of the Flower House, a fabulous, groundbreaking floral art project that designer Lisa Waud instigated in the city of Detroit.

Today, we continue the miniseries with more conversations recorded with designers who came together for this visionary project that opened to the public for a 3-day run beginning on October 16th.

Here are links to Part 1 and Part 2, my prior episodes gathering the voices of some of the lead designers who executed individual rooms in the Flower House.

First, I’ll introduce you to Liz Andre-Stotz of Parsonage Events, who teamed up with two other Michigan designers to turn the first floor bedroom of the Flower House into “A Little Michigan Magic.”

The room was a true Michigan collaboration with Jamie Platt from A.R. Pontius Flower Shop in Harbor Springs, Michigan, and Jennifer Ederer, owner of Modern Day Floral in Grand Rapids, Michigan.

Then we’ll pivot to Holly Rutt of Sweet Pea Floral Design, another Michigan designer, who chose the first-floor bathroom and called her installation “In Loo of Flowers.”

MEET LIZ ANDRE-STOTZ

Based in Clarkston, Michigan, Parsonage Events is a family affair. Liz runs the full-service floral design studio with mom Susan and her husband Bill Stotz.

READ MORE…

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This week we’re introducing a new ongoing feature that I hope to bring to you once a month: the “Slow Flowers Field Trip.”

As you know, I love interviewing flower farmers and florists for this Podcast, but what I love even more is visiting them in person to see them in their element — whether that’s out in the shed starting seeds, in the fields harvesting, or in the studio creating something breathtaking.

As often as possible, I’ll hit the road and visit Slow Flowers members to share a snapshot of a community, highlighting what’s grown in that region, and introducing you to the people who grow and design with those flowers.

For 2016, we’ve already booked a field trip to feature the North Bay Flower Collective, north of San Francisco, and several other destinations are in the works.

If you’re interested in bringing the podcast to your corner of the U.S., get in touch and we’ll see what might come together.

While it’s located only 30 miles north of Seattle, visiting Whidbey Island takes a little planning because it is reached via ferry from the mainland. The island is notable as one of the longest islands in the country, at 55-miles long, and it lies between the Olympic Peninsula and the I-5 corridor of western Washington. Whidbey Island forms the northern boundary of Puget Sound.

In my earlier years as a garden writer, Whidbey was a magnet for fantastic specialty plant nurseries and private garden tours, so I have spent quite a bit of time there. Now, thanks to the efforts of today’s guests, there is a nascent cut flower farming community, which is essential to Whidbey’s destination wedding scene.

A few weeks ago, I took a day trip to Whidbey, driving north to the waterfront community of Mukilteo, where I caught the 20-minute ferry ride across Puget Sound to Clinton, on the southern tip of the island. My three stops were concentrated on the southern half of the island, in and around the town of Langley, where there’s a mix of tourism, businesses serving vacationers and owners of second homes, as well as small agriculture.

Let me introduce you to the guests you’ll hear in this extended one-hour episode:

On my first stop, I visited Pam Uhlig and her daughter Kelly Uhlig, flower farmers who own Sonshine Farm, a specialty cut flower farm that packs more stems into a small homestead than you can imagine.

While pursuing a horticulture degree at a local community college Pam apprenticed with Vivian Larson of Everyday Flowers (a past guest of this podcast) – and that’s where I saw her in action. Kelly, a 4-H superstar who’s herself now a college student, is just as committed to flower farming as her mom. Together the two make a dynamic team; they are now members of the Seattle Wholesale Growers Market, where the local floral community snaps up their gorgeous flowers.

After interviewing Pam and Kelly and taking a tour of their farm, I went to meet Melissa Brown of Flying Bear Farm. Melissa is a farmer-florist interested in growing flowers for her own floral design business.

We met up first on a parcel that a friend has invited Melissa to plant with flowers, which is where we recorded our podcast interview.

And then . . . Melissa took me to the Flying Bear Farm headquarters, just outside Langley. That’s where she and her husband Benjamin Courteau have just moved, along with Melissa’s parents Molly & David Brown, into a fabulous compound complete with a barn, two residences, an art studio, and lots of terra firma for growing flowers.

Melissa’s folks treated all of us to a delicious luncheon where the conversation only got better with more creative voices around the table.

After lunch, I grabbed some time with our final guest, Tobey Nelson of Vases Wild.

Tobey and I have been talking about this emerging Whidbey Island flower farming-floral design community for a couple of years so I credit her with pulling together my field trip.

She has an extensive background in landscape design, fine gardening and wedding & event florals, which makes Tobey particularly passionate about sourcing from local flower farms on Whidbey Island.

That said, it’s not unusual for her to jump on an early-morning ferry to come into Seattle where she shops for flowers grown by the farms of the Seattle Wholesale Growers Market.

Please enjoy each guests’ unique perspective on growing flowers, island style. They are building a creative interdependence that is a small-scale model of what can and should happen in every community where flower farmers and florists come together.

Here’s how you can find & follow the Whidbey Island creatives:

Sonshine Farm, Pam Uhlig and Kelly Uhlig on Instagram

Flying Bear Farm, Melissa Brown and Benjamin Courteau on Facebook

Flying Bear Farm on Twitter

Flying Bear Farm on Pinterest

Flying Bear Farm on Instagram

Vases Wild, Tobey Nelson on Facebook

Vases Wild on Pinterest

Vases Wild on Instagram

Thank you so much for joining me today. Episodes of the Slow Flowers Podcast have been downloaded more than 74,000 times and I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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It’s not yet officially winter, but orchid season is upon us. And today’s guest will tell us all about growing orchids for floral design.

Please meet Joan Bateman, who with her husband Mark Srull own Orchidaceae.

Joan and I have served together on the board of the Seattle Wholesale Growers Market for two years, and we work closely together on the market’s marketing committee.

I’ve wanted to feature an orchid episode for quite some time!

Joan and I finally sat down a few weeks ago, surrounded by the beautiful plants she and Mark grow, to record this conversation and share it with you.

Here’s a little more about Orchidacead:

Based in Walla Walla, Washington, Orchidaceae is an award-winning Northwest grower exclusively dedicated to quality orchids.

With over 30 years of experience, Mark and Joan grow and supply orchids for weddings, special events, interior plantscaping, floral arrangements and to collectors around the country in search of esoteric orchid varieties.

In 2002, the couple moved their nursery from Seattle to Walla Walla and embarked on a rural, flower farming lifestyle.

They brought with them extensive experience in graphic design and marketing, and Mark’s enthusiasm for growing orchids, originally as a hobby that’s earned him numerous awards from the American Orchid Society.

Orchidaceae has a reputation for having the most interesting new orchid hybrids. Its breeding program that includes Paphiopedilums, Zygopetalums, Angraecums, Cattleyas and a variety of unique species. The Phalaenopsis are selected to give floral stylists a distinct design edge with stunning color, interesting patterns and unique styles.

Why Walla Walla? “Even though our major markets are in Seattle and Portland, the growing conditions are very positive here, because of the light,” Joan says.  “We’re excited to be a part of the market and have such a broad variety of our orchids available to Seattle buyers.”

If you want to learn more about orchid growing and how to have success with orchids, check out the link to Orchidaceae’s answers to the most common questions for orchid care. In the Pacific Northwest you can find Joan and Mark’s beautiful plants at the Seattle Wholesale Growers Market and at the Portland Flower Market.

 

Listeners of the Slow Flowers Podcast have downloaded episodes more than 73,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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In the past few weeks I’ve shared with you a few interviews from floral designers involved with The Flower House in Detroit, the magical, celebrated, 3-day floral-art installation that was the brainchild of my friend Lisa Waud.

Today, we continue this miniseries with more conversations recorded with designers and flower farmers who came together just a month ago for this visionary project.

Please meet a trio of designers from three different states who came together to create the “living room” of The Flower House, the impactful first room that thousands of visitors were able to experience upon entering through the front door.

And you will hear from a floral designer-flower farmer duo about how their relationship has flourished this past season, culminating in the bountiful downstairs kitchen of The Flower House.

First off, please step into “The Living Room,” designed by Jody Costello of J. Costello Designs, Lia Colapietro of Lia Colapietro Floral Design and Kelli Galloway of Hops Petunia.

Based in Royal Oaks, Michigan, outside Detroit, Jody Costello shares this statement on The Flower House web site:

detroit is my city. my parents were born and raised here, i was born and raised here. my great grandmother had a flower shop for decades in detroit. it’s been hard to witness detroit crumble.  over the last few years, there’s been a change, an energy that gives us all hope that our hometown is making a comeback. 

flower  house to me is about recognizing detroit’s history and creating an ephemeral honor with flowers.  and, i just can’t pass up the opportunity to work with such an inspiring group of very talented, supportive designers.  for my space in flower house, i want the flowers to feel as if they just started growing; taking over.

when i was 18, i lived in west virginia and i used to hike along the new river which once was filled with mining towns.  they’ve all since disappeared but i loved the way nature began its takeover of the abandoned buildings. wildflowers and fern grew through the cracks of foundations and moss carpeted the roof.

 i love finding just the perfect thing to put into an arrangement; gorgeous fruit from the local market, hunting down some sweet little blossom in my yard or finding a lilac bush blooming by the roadside.  it’s all in the discovery and details for me.

Lia Colapietro is based in Perrysburg, Ohio, not too far from Toledo.

Here’s her statement:

what inspired me to get involved with flower house? to be honest, i just love what’s going on in detroit these days. flower house is a perfect opportunity to get involved, stretch my creativity, and work alongside gobs of talented, like minded folk.

as a hint of what i’m designing for my part, i would love play with a look that is overgrown, dreamy, and a little magical…

hands down, my favorite floral task is tromping around outside and hunting for the perfect hunk of moss, lichen-y branch, or snipping the most perfect bloom in the garden.

adding a foraged or home grown element to a project always makes a piece feel extra special. sharing that really makes my day.

 

Kelli Galloway of Hops Petunia Floral is based in Kingston, New York, about 1-1/2 hours north of New York City. Here are her observations:

i don’t exactly remember how i found out about the flower house project but i do remember the second i read of  it i knew i needed to be a part of it. i grew up near detroit and went to college there, i spent a lot of my younger years running around that city, it holds a special place in my memories.

after i left, i was always drawn to it, i have such immense pride for it, it’s the hardest working city i know. watching it grow and change over the years and finally get the recognition it deserves, makes my heart so warm. that being said, i’ve been trying to figure out a way i could be a part of it again, both to give back and create something beautiful there. This project is the most perfect way for me to do so. i’m so honored to be a part of it.

my style is very layered and organic, like the way some of houses in detroit have become, i want to build into the house, as it would want me to, to add more layers and more shape, i plan on creating a floral room that engulfs you and hugs you, from the walls to your heart.

what do i love most as a florist? color, and the way nature can shake you when you least expect it. i love finding those special gems in a bunch of roses or anemones that is just perfectly different, the petals have fallen just so or the color isn’t quite the same, i love building drama with color, makes me giddy

I recorded my  interview with Lia, Kelli and Jody on October 15th, the final installation day at The Flower House. Please enjoy this short clip!

Here’s how you can follow each of the creatives you meet here today:

Follow Jody Costello on Facebook

Follow Jody Costello on Instagram

Follow Lia Colapietro on Instagram

Follow Kelli Galloway/Hops Petunia on Facebook

Follow Kelli on Instagram

Follow Kelli on Pinterest

I captured this second interview on the same day with Susan McLeary of Passionflower Design and flower farmer Amanda Maurmann of Cornman Farms.

Amanda’s Michigan-grown flowers and produce were featured in “Fruits of Labor,” the downstairs kitchen designed by Susan, Francoise Weeks and several other talented designers. Hear my recent podcast interview with Susan and Francoise here.

This interview introduces Amanda’s story and reinforces the interdependence between floral designers and flower farmers. Susan and Amanda discuss this during our conversation.

I found it especially fun because we were all seated on the ground as Sue and Amanda stripped foliage to prep stems for the beautiful Michigan-grown floral centerpieces that would decorate the Field to Vase Dinner tables that evening.

 

Susan and Jody both mentioned their excitement about a new dahlia farmer named Michael Genovese of Summer Dreams Flower Farm in Oxford, Michigan.

Like Amanda of Cornman Farms, Michael and his beautiful Michigan blooms adorned The Flower House and the Field to Vase Dinner that amazing evening.

I want to give a special shout-out to Michael, who jumped in and helped the F2V staff and volunteers far beyond the call of duty. He lent muscle and equipment to prepare the yard where the giant dinner tent was erected – and boy do I have a ton of respect for this young man.

I hope to return to Michigan next growing season to visit Cornman Farm and Summer Dreams and share more about these flower farms with you.  You can follow Michael and Summer Dreams here.

Episodes of the Slow Flowers Podcast have been downloaded more than 71,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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I have another great conversation to share with you this week, one that is both unique to this guest’s personal story while also thoroughly symbolic of so many who have embraced the Slow Flowers Movement.

Andrea K. Grist is a wedding and event florist and owner of Lee Summit, Missouri, based studio, Andrea K. Grist Floral Art, which serves the Kansas City metro area. Andrea and I met through a Facebook conversation, which is similar to many of our social media/floral connections.

Earlier this year, Andrea reached out and told me she had been listening to the Slow Flowers Podcast and that she also had been reading my books.

That was a flattering connection, of course, but what impressed me since then, over the course of the past six or eight months, is that Andrea shared with me links to one of her blog posts discussing her visits to Missouri flower farms and featuring her designs and styled photo shoots using locally grown and American grown flowers.

Eventually we set up a phone date to talk further and I asked Andrea to share her story on this podcast.

Andrea has had a successful career for more than 20 years, but in recent years, she wanted to stretch herself as a designer and as a small business owner.

She started seeking out what was going on in her profession and landed on the Slow Flowers Movement.

Even though most florists in her area weren’t asking for local flowers, Andrea began to do so.

One vase, one bouquet at a time, her work is changing the conversation in her community and for her customers.

Andrea is also a member of the Chapel Designers, and she recently self-published Gatherings in Bloom-Table Art for All Occasions with images by Freeland Photography.

The book is filled with beautiful images of table decor, floral design, and hometown stories about her inspirations and floral passions.

Meet and follow Andrea K. Grist here:

Read Andrea’s Blog Here

Andrea on Facebook 

Andrea on Twitter

Preview and order Gatherings in Bloom here

Before we sign off, I have an announcement to share.

There is an abundance of holiday floral design and wreathmaking workshops going on right now, but one scheduled for next week promises to be unlike any other workshop I’ve heard about.

On November 17th, New York-based Slow Flowers member Elena Seegers of Le Fleuriste will be teaching a fall centerpiece how-to with branches fruits and berries.

Here’s the fun twist: The workshop will be held at Fluent City and include French conversation and vocabulary.

As Elena explained it to me Fluent City is a cool language start up where you learn and converse in different languages through social gatherings and workshops.

“Students will learn how to choose and use branches and berries for their table designs, taught in a mixture of French and English.” I don’t know about you, but I would simply love to be part of this evening, which is affordably priced. [note: in the Podcast introduction I inaccurately stated a workshop price of $65. The actual price is $80 per student]

Thanks to the Slow Flowers Tribe, this podcast has been downloaded more than 71,000 times. Whether you’ve just discovered this Podcast or whether you’re a longtime listener, don’t forget that we’ve archived all of the past episodes at Debraprinzing.com – more than two years of conversations with American flower farmers and floral designers – leading voices in the progressive, American-grown community.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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This week’s episode is dedicated to my friend Lisa Waud and to the flower farmers and florists who created The Flower House. Here’s a recap, by the numbers:

1 Elderly home, circa early 1900s

15 rooms, closets, hallways and porches

30-plus floral designers

3 days

2,000-plus visitors

25,000 to 40,000 individual stems of flowers and foliage; the count keeps climbing and changing!

hundred of potted plants

dozens of American flower farms and farmers

180 Field to Vase Dinner Guests

And now that the Flower House event is over? There will be one glorious Detroit flower farm called Flower House Farm.

Last week I had the honor and privilege of returning to The Flower House, a project I visited the first weekend in May when creator Lisa Waud and her fellow designers decorated two rooms of an adjacent building, now called “the little house,” for a press preview to introduce the ultimate exhibition to come in October.

That event took place last weekend, a three-day, flower-themed wonderland that has garnered international attention, including a huge story last Thursday in the New York Times.

This podcast has the distinction of being the first media outlet to share the story of The Flower House when we aired the original interview with Lisa Waud this past February.

I now feel like the fairy godmother who granted a tiny wish to help Lisa get the word out — and look what a fantastic and beautiful dream it blossomed into!

Officially, I was at The Flower House in Hamtramck, Michigan, a hamlet just outside downtown Detroit, to co-host the final of 10 Field to Vase Dinners for 2015.

What a perfect way to go out with a huge bang — a floral fireworks show that sold out days in advance (for tour tickets and dinner tickets), making this the most successful Field to Vase Dinner of all.

I arrived at The Flower House late last Wednesday, having grabbed a lift from the airport with my Seattle flower gal-pal Bev Burrows. Bev is a Detroit native who works in the floral, events and visual display world here in Seattle and she simply could not stay away from the lure of The Flower House in her hometown.

We jumped out of her brother’s car and started hyperventilating as we saw florist friends new and old (a few of our friends from the PNW had flown in just to volunteer for a few days, Slow Flowers members Adria Sparkhawk of Thicket in Portland and Erica Knowles of Botany 101 in Seattle). Then I found Lisa and greeted her with hugs, smiles and a few tears of happiness.

There was much going on with the opening less than 36 hours away. Lisa was busily installing her 2-story display on the home’s upstairs and downstairs porches (see that portion above).

And 14 other spaces were in various stages of installation, too. Buckets of American grown flowers were stacked everywhere and the orderly chaos promised something huge was about to be unveiled.

Over the next several weeks I’ll be sharing clips from interviews with as many of the Flower House designers as have been able to record.

Today you will hear from designers of four of the rooms; I grabbed these conversations as the designers introduced me to the specific space they embellished with flowers, and as they described the inspiration, vision and design process.

There is one unifying thread that weaves together these stories. Each designer cares deeply about sourcing American grown botanical ingredients from local flower farms and from farms in other parts of the U.S.

They want to showcase the bounty and beauty of the season and help tell the floral industry and the floral consumer that it’s important to make a conscious choice when buying flowers.

First up, you will meet SALLY VANDER WYST of the MILWAUKEE FLOWER CO., a Slowflowers.com member who created a Wisconsin-filled kitchen called “Nature Takes Back.”

Then you’ll hear from SUSAN STUDER KING of BUCKEYE BLOOMS, Slowflowers.com member and a past guest of this podcast, and her collaborator, fellow Ohioan CAROLINE WALKER of PASSIFLORA STUDIO as they introduce us to the child’s bedroom entitled “Foraged Foliage.”

The third space I visited was entitled “Sweet Mossy Dreams,” a closet and tiny hallway decorated in a most fantastical way by Slowflowers.com member SUSAN KELLY of THREE SISTERS FLOWERS, based in East Palo Alto, California.

And finally, you’ll meet past podcast guests and Slowflowers.com members JENNIFER HAF and LARISSA FLYNN of BLOOM FLORAL DESIGN, based in Petosky, Michigan, as they describe the vivid and electrifying upstairs bedroom, “Wild, Floral Graffiti.”

I’ll introduce these Flower House designers individually at the beginning of each clip, so follow along and enjoy this first installment and virtual tour of the rooms within The Flower House.

I think it’s so exciting that you’ll be hearing from designers who hail from Wisconsin, Ohio, California and Michigan – they’re just a few of the many talents whose voices will appear here in the coming weeks.

I especially love the contagious passion and urge to create that exudes from this project. Whimsy, joy, wonderment, sentiment, poignancy, surprise — all combine in this dream of a project.

My hat is off to all of the designers and especially to Lisa Waud. Once the dust settles and Lisa has transitioned from her role as Flower House creator to urban flower farmer for her successful design business Pot and Box, we’ll invite her back for a recap of the project.

In the meantime, I leave you with this impression that Jen and Larissa shared. It has stuck with me as a perfect description of their room and many of the other rooms within the four walls of The Flower House: In designing their room, the women said they experienced a WILD CRAZY FREEDOM.

And I wish that sentiment for you to experience as well. It can happen when you connect with nature and with flowers that have been grown by the hardworking hands of American flower farmers.

Episodes of the Slow Flowers Podcast have been downloaded 68,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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How do flower farmers band together to take control of their distribution channels? This week’s podcast features a recording pulled from the 2014 audio vault, a fantastic presentation that I know will answer this and many questions about selling American grown flowers. I hope you find it inspiring.

The panel, “Cooperative Wholesaling Among Farmers,” features the history and experiences of three farmers’ co-ops in the Madison, Wisconsin area; in the Pacific Northwest; and in the nation’s Capitol.

Anecdotally, I’ve heard quite a bit of of interest in farmer-owned flower cooperatives around the country. There are probably as many potential farmer-to-florist models as there are individual floral marketplaces.

For example, I have personally heard from groups in Oregon; Sacramento, California; New York-Hudson Valley area; and in Ohio, all of whom are exploring the possibilities of a collective selling effort to reach a hungry customer base of florists, event and wedding designers, and other wholesale buyers. So clearly, the potential has yet to be tapped.

This panel was presented last fall at the Association of Specialty Cut Flower Growers annual conference in Wilmington, Delaware. Slow Flowers was a sponsor of that conference and I’ve aired several other panels in the past.

Today, you’ll hear from Barbara Lamborne of Greenstone Fields, a Northern Virginia organic flower grower and co-founder of Capitol Flower Growers; Joe Schmitt of Fair Field Flowers; and Diane Szukovathy of Jello Mold Farm and the Seattle Wholesale Growers Market. The three generously share their experience as leaders of successful regional co-ops around the country and how they made it happen.

The presentation starts with Diane Szukovathy, co-founder of Jello Mold Farm in Mt. Vernon, Washington, and founding chair of the Seattle Wholesale Growers Market. Diane was one of this podcast’s first guests, appearing in Episode 103 when she discussed the co-op model in depth.

Be sure to visit debraprinzing.com to find links to several articles that I and others have written about the Seattle co-op model. Full-disclosure: I’m not totally objective here. As one of two non-farmer board members who volunteer for this endeavor, I care deeply about the co-op model. It is so rewarding to work closely with flower farmers like Diane and I know that her insights will help point you to resources for possible collaborations in your own farming community.

The next speaker is Joe Schmitt, who I and many consider the elder statesman of the American cut flower movement. Long before the flower farming craze burst onto the mainstream scene, Joe was growing flowers on his Madison, Wisconsin farm. He is a founder of Fair Field Flowers, a Slow Flowers member that serves as a wholesale farmer-to-florist cooperative selling to florists in Madison, Milwaukee and beyond.

Approximately eight farms combine their resources to supply floral customers from spring through fall. Where the Seattle Wholesale Growers Market is a central hub that sells direct to florists five days a week, Fair Field Flowers is a delivery truck (like a wholesaler on wheels) that delivers flowers to its customers in key markets.

The panel continues with a presentation from Barbara Lamborne of Greenstone Fields, one of the founders of Capitol Growers, which until recently served the Washington, D.C. market. At the time of the presentation, Capitol Growers had lost one of its three founding members. And as of 2015, the cooperative has sadly disbanded. There are lessons to learn here, from failures as well as successes.

Some of the best information comes at the end of the panel presentations during the Q&A portion. Hang in there to listen to the amazing wisdom from farmers with years of experience growing quality American flowers.

Episodes of the Slow Flowers Podcast have been downloaded more than 67,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.