Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the land. She founded Florista of West Olive, since it to farm specialty cut flowers, design weddings and everyday arrangements, teach workshops, manage a CSA, and bring her blooms to the farmers’ market in Holland, Michigan. And now, her six-year-old son is experiencing a childhood much like Erin and her sister had. Listen in and learn how this full-circle journey has given Erin the floral business that fits her family’s lifestyle and beautifies her community.
Erin Webb of Florista of West Olive
Erin Webb calls herself a Chief Flower Organizer, and that’s an appropriate title for the founder of Florista West Olive, a western Michigan-based micro farm and design studio.
Here’s the completed floral design demonstration that Erin Webb filmed for our episode
Earlier this week, Erin and I recorded a fun conversation to share with you, as she reflects on the past six years of her foray into cut flower farming and its emphasis on garden-inspired floral design. As a bonus, Erin recorded a tour of Florista’s growing and production areas, followed by a floral design demonstration featuring her signature bowl arrangement. It’s a packed episode, for sure, so I’m going to jump right in and get started.
Grown and designed by Florista of West Olive
Thank you for joining me today! I’m so grateful to Erin for her support of the Slow Flowers Movement as a member, and I hope her story is an inspiring one to you.
Michigan-grown tulips at Florista of West Olive
Find and follow Erin Webb, Florista of West Olive on Instagram and on Facebook
Thank you to our Sponsors
This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Learn more at www.a-roo.com.
Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.
Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Visit an urban cutting garden with me today – and meet long-time Slow Flowers member Eleanor Blackford, a wedding florist whose studio produces designs using only what she grows on her 6,000-square-foot city lot in Seattle’s Beacon Hill neighborhood. You’ll learn more about what Eleanor grows, inspired by her English grandmothers and their prolific cottage gardens. After years running Bash & Bloom as a Seattle wedding and event business, Eleanor rebranded as Bloomwood Floral to reflect her shift from producing big “bashes” toward creating personalized, garden-inspired floral commissions for couples. With a desire to be entirely “slow” in her practices, this new model fits Eleanor and her husband Matt’s lifestyle as entrepreneurs and parents of two young children.
Garden-sourced wedding florals by Eleanor Blackford of Bloomwood Floral. All photography by Anna Peters
Ten years ago last month – in May 2015 – I recorded our 96th episode of the Slow Flowers Podcast with Eleanor Blackford of Bash & Bloom, a Seattle-based wedding and event designer and Slow Flowers member who I frequently ran into at the Seattle Wholesale Growers Market. I invited Eleanor to sit down in my living room and chat with me about her decision to go foam-free as part of her design philosophy.
A hand-tied bouquet (left) and Eleanor in her Seattle cutting garden (right)
It’s high time to revisit Eleanor’s story and last week I visited her home-based micro-farm in South Seattle, where I filmed our video interview as Eleanor led me through her production and display gardens – all of which provide 100% of her design ingredients these days. We discussed how Bash & Bloom has evolved into Bloomwood Floral, and how Eleanor’s focus has shifted in part because she and her husband are now parents to two young children.
“I feel like ‘urban farming’ is my calling. Growing food, growing flowers — It’s something we assume can’t be done in a city, but it can, and it can be worth it. And there can still be space for a life outside farming, too.”
Eleanor Blackford, Bloomwood Floral
Eleanor Blackford (left) and wedding florals (right)
Here’s a bit more about Eleanor: Eleanor grew up in gardens and around gardeners. Her vivid memories include exploring her nana’s garden at her North Yorkshire Moors cottage in England where she was born and helping her my mum as a kid in their family vegetable garden in Minnesota, where she earned 5¢ for each potato beetle she squished. The first flowers Eleanor ever grew were zinnias, marigolds, and sunflowers in a tiny patch of dirt that her dad dug for her behind their house next to the big garden. In each apartment she lived in as an adult, Eleanor managed to find a way to grow something—even if it was just herbs in the kitchen window.
After spending her 20s trying to make the 9-to-5 thing work, Eleanor missed being creative and started playing with flowers. In 2010, she launched bash & bloom, now Bloomwood Floral, as a way to scratch that creative itch. After flowering for a dear friend’s wedding, knowing there was no turning back, she left a non-profit career and threw herself into making this life in flowers work.
When Eleanor met her husband in early 2013, he came with a house on a 6,000+ sq ft lot. Which, by Seattle standards, is a giant parcel. There was a big concrete raised bed and within a few months of them dating, Eleanor had commandeered the garden to plant vegetables and start cosmo seeds. Today, the property is devoid of grass, and just about every square foot of space is taken up by Bloomwood Florals’ urban farmlet. As she says, “The growing bug is a real thing, and I have it.”
A Bloomwood Floral centerpiece
Most days, you can find Eleanor out in the garden or up the street at her Pea Patch spot, often with two lively children in tow. As I mentioned, it was a joy to film a video tour of Bloomwood Floral and the nearby Pea Patch. You will hear some background noise, thanks to the proximity of Interstate 5 and to Boeing Field, where small but noisy private planes seem to take off and land with as much frequency as those at SeaTac Airport near me.
100 percent local and seasonal – Bloomwood Floral’s aesthetic
If you’re in Seattle, check out Bloomwood Florals’ IG feed — @bloomwoodfloral — to see if there’s a popup sale of hand-tied garden bouquets! I’m hoping to grab one this week.
READ MORE – from our August 2019 profile of Eleanor in Florists Review
Coming up — you can find the full calendar for dates from June 8-13 when I’ll be joined by my co-author Robin Avni for an June East Coast book tour to promote The Flower Farmers. All of the events are free, so please come and say hello! We’d love to see you, especially if you’re a Slow Flowers member!
Thank you to our Sponsors!
This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, A-Roo Company has a full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Visit www.a-roo.com to see it all.
Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.
Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Farmer-florist Stacy Marshall recently opened her beautiful flower farm in historic Poulsbo, Washington, to host British sustainable design educator Rachel Wardley of Tallulah Rose Flower School. I spent a morning visiting with these two floral friends to learn about their recent collaboration to elevate local flowers, seasonal flowers, and sustainable practices.
Stacy Marshall (left) and Rachel Wardley (right) at Petal & Pitchfork Farm in Poulsbo, Washington
Stacy Marshall says she has realized a long-held dream to learn floristry skills in an immersive setting from an experienced, talented designer. This past July, she hosted UK-based floral educator Rachel Wardley of Tallulah Rose Flower School, who traveled to Poulsbo, Washington, to lead an intimate, five-day session for a group of students, including Stacy, who hosted the workshop at Petal & Pitchfork Farm and also supplied many of the seasonal blooms for Rachel’s instruction and the students’ hands-on projects and installations.
Scenes from the Floral Immersion workshop at Petal & Pitchfork Farm (c) Rachel Wardley
The sold-out workshop attracted the attention of the local press, and Kitsap Sun daily newspaper sent a reporter and photographer to document the session. I was thrilled to see Slow Flowers mentioned in the context of Stacy’s story as a Slow Flowers member – see link to that story below.
Debra Prinzing of Slow Flowers visits Stacy Marshall of Petal and Pitchfork Flower Farm (right) and Rachel Wardley of Tallulah Rose Flower School (center)
Stacy and Rachel invited me to stop by for a visit, and it was a true delight to make the Saturday morning drive to Washington’s Kitsap Peninsula, to meet them, and record our conversation for you.
Here’s a bit more about both women:
Petal and Pitchfork Farm
Stacy Marshall at Petal and Pitchfork Farm
Flowers for the workshop
Floral Immersion workshop, taught by Rachel Wardley of Tallulah Rose Flower School (c) Rachel Wardley
After a career in fashion and a busy London life Rachel Wardley turned her attention to the world of flowers. She trained at the renowned Jane Packer Flower School in 2005 and had the honor of meeting the inspirational founder, an introduction she is particularly grateful for. After relocating to Bath, Rachel opened a florist shop, a wedding and event business, and Tallulah Rose, a flower school dedicated to nurturing career change students.
Fanciful floral crowns, taught by Rachel Wardley of Tallulah Rose Flower School (c) Rachel Wardley
Fast forward 16 years and Tallulah Rose Flower is now based at Levens Hall in Cumbria. The school continues to teach sustainable methods choosing to support local growers and using British flowers throughout the growing season. Rachel is proud to be a UK ambassador for the Sustainable Floristry Network.
Stacy wrapped up her sentiments on a recent Instagram post: “If you’re a grower who aspires to learn floristry, do it now if you’re able. It’s hard to make time as a grower – it took me eight years and an email from Rachel fifteen months ago to make the leap. I’ve become more confident in my own style and expression.” She concludes by writing: “We create best when we express authentically.” I love that!
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
And thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
This is our final encore episode as part of the 10-year celebration of the Slow Flowers Podcast being on the air as the original floral podcast since our debut in July 2013. Thanks for celebrating with me as we returned to the archives and shared a few of the special the stories and voices of flower farmers and florists featured in the past decade.
This week, I’m sharing a favorite encore episode from the 10th year of the Slow Flowers Podcast, a video conversation with Joanna Lutz of Bluma Flower Farm based in Berkeley, California, recorded in July 2022.
At Bluma Farm, located on a Berkeley rooftop, Joanna and her team produce hyperlocal, certified-organic flowers. Joanna grew up in Oakland and Berkeley, California, attended Berkeley High and then ventured across the country to Bard College where she majored in history and human rights.
During a study abroad program that spanned five countries in eight months, she looked at the impact of globalization on small farmers, realized the importance of small organic and diversified farms, and was inspired to create a farm of her own. She started farming in 2008 working with and learning from many long-time organic farmers in California.
Rooftop overview of Bluma Flower Farm in Berkeley, California
Bluma Farm was born in the fall of 2014. I am so happy today to re-introduce you to Joanna and her story. She recorded our interview from her farm, located six stories high and silhouetted by a brilliant summer sky.
Harvesting flowers
It’s so impressive to learn how this beautiful and sustainably-focused micro farm is cranking out gorgeous blooms on only 1/4-acre of growing area. And it’s incredibly inspiring to witness Joanna’s focus on community and on sharing Bluma Flower Farm with others.
We’ve just announced all the details, including dates, venue, program and speakers, for the seventh annual Slow Flowers Summit – It’s going to be our first international Summit, taking place June 23-25th 2024 at the Banff Centre for the Arts in Banff, Alberta, Canada.
This will be such a special conference and we will have much, much more to share in the coming weeks, including speaker interviews, video tours, and travel tips for all of our folks – like you, dear listener – who might want to dust off that passport and make plans for a spectacular destination. Take note, Early Bird ticket sales open November 1st and continue through December 31st, during which time you will save $100 off the registration. And as always, Slow Flowers members always receive $100 off as a member benefit. We can’t wait to see you there!
Succulent pumpkin design by Eileen Tongson of FarmGal Flowers (left) and Marigold Garland by Caitlin Mathes of The Marigold Garden (right)
Next up, it’s October and our monthly Member Meet-Up will take place this Friday, October 20th at 9 am Pacific/Noon Eastern. What’s on tap? It’s all about harvest and holidays – and we’re focusing on two iconic botanicals for the October-November season – pumpkins and marigolds.
You’re invited to Lean into Halloween, Harvest, and Home Decor and learn from two Slow Flowers members who will share their tips. Meet Eileen Tongson of FarmGal Flowers as she talks about designing succulent pumpkins, and from Caitlin Mathes of The Marigold Gardens as she dives into growing, harvesting, and preserving marigolds for autumn celebrations and beyond.
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
Thank you goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music credits:
Drone Pine; Chymique; Le Marais; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
Today is the 5th Encore Episode of our retrospective to highlight one episode from each year of the past decade and bring the best of the Slow Flowers Podcast to you. If you’re a longtime listener, you might recognize these flower folks; if you’re new to the Slow Flowers Podcast, I’m excited to introduce you to them for the first time.
Janis, known in her community as the “flower lady”
In July 2017, we turned attention to the Slow Flowers Movement in Canada, where there is amazing flower farming and floral design community, with equally passionate kindred spirits like my guest Janis Harris of Harris Flower Farm.
This week’s encore guest: Janis Harris of Harris Flower Farm in St. Thomas, Ontario, Canada
Here’s a little more about Janis and her family’s flower-filled business. There’s a twist, and that’s the other “crop” grown at their farm — husband Mark’s pasteurized pork livestock enterprise. You’ll hear more about THAT — and how flowers and piggies live in harmony in my conversation with Janis!
Janis and Mark with their three young children in 2017.
Harris Family growing up! 2023 (c) Jenn Eggelston Photography
Janis and Mark Harris and their three youngsters, Cameron, Nathan and Megan, live and farm just north of St. Thomas, Ontario. They have been going to the local market with their fresh cut flowers since 2010
Both Janis and Mark grew up on a family farm. Janis’ parents have an organic vegetable, poultry and beef farm and Mark’s parents have a cow/calf beef farm. They hope to instill the farm life and values to their children. Cameron already loves the farming life; he can be found playing with his tractor toys. Nathan loves helping in the fields picking and hauling in the flower harvests. Megan is already picking up tips on arranging flowers.
Janis and Mark Harris and their family, 2020.
The fresh cut flower business is a family affair, everyone picks, packs and sells flowers. Cameron and Nathan have grown up at the market, they look forward to introducing Megan to the ins and outs of selling market bouquets.
Mark and Janis purchased Janis’ Grandparents former dairy farm where Grandma and Grandpa’s love of flowers is apparent throughout the property. There are many established flower gardens filled with collections of lilies, irises, peonies and lilacs. Currently with 3 acres in flower production, the farm is flourishing. Former corn and soyabean fields have been turned into sunflower fields. Lawn has been turned over for perennial beds. The farm is being revitalized and beautified with every growing season. Every year the flowers we grow have increased in number and variety.
A Janis Harris-designed bouquet ~ beautiful!
As I mentioned, along with the flowers, pastured pigs are raised on the farm. Healthy, happy and MUDDY pigs. The pigs have access to outdoors and are cared for in the best way possible, hands on and one on one with each animal. You will often find Mark in the sows’ pens brushing them. Janis designs — literally – with her “Grandma’s garden” of flowers, as well as field production of flowers. She sells her mixed bouquets at the Horton Farmer’s Market every Saturday from Mother’s Day to Canadian Thanksgiving.
I’m so happy to share this Encore episode with you today. Let’s jump right in and welcome Janis Harris!
Thanks so much for joining me today! I’ll be hosting an IG Live conversation with Janis today, September 6th, so check it out @slowflowerssociety — and you’ll find all of my Slow Flowers Podcast 10th anniversary Live Chats in the archives there.
In this week’s news:
We’re resuming the celebration of the 10th anniversary of the Slow Flowers Podcast! Our audio storytelling resonates with so many listeners — people like you who love local, seasonal, and sustainable flowers and who are joining in the Slow Flowers Movement as members, supporters, and allies!
We invite you to share your story of how the Slow Flowers Podcast has been an inspiring companion to you over the years! Post or send us a video tagged #slowflowerspodcast and we may feature you in our Slow Flowers social media feed! Check out our IG stories on @SlowFlowersSociety, which we will run for the next 10 weeks — you could win one of two priceless prizes! We’ll select two winners among eligible entrants: 1 – win a featured guest spot on a future episode of the Slow Flowers Podcast; and 2 – win a chance to co-host an upcoming monthly Slow Flowers Member Meet-Up. We’ll post the details on social media for you to follow along and participate.
First up, our September issue of the Slow Flowers Newsletterdropped on the first and if you missed it, check out our show notes at slowflowerspodcast.com to find the link. If you’re a Slow Flowers member, there is a final call for submissions for our Slow Flowers Journal fall editorial stories – we’d love to see your flowers and styled shoots, so check it out. The submission deadline is September 15th!
Shane Connolly, British Sustainable Florist (left); Shane’s installation for a private event at the V&A Museum in London (right)
I also want to alert you to the Slow Flowers Member Meet-Up, resuming after our summer break! This Friday, September 8th, we are gathering again in the Zoom Room at 9 am Pacific/Noon Eastern. Our very special guest is celebrated British Florist Shane Connolly! He has graciously accepted Slow Flowers invitation to lecture and teach in Seattle at the end of the month, so the September 8th virtual meet-up will preview Shane’s inspiring story. We’ll do a little Q&A and you should bring your questions about how to stay sustainable, shift to sustainability in your floral business, and keeping your sourcing in the seasons. Pre-registration is required, so check out our show notes to find the signup link. I’ll see you there!
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.
I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music credits:
Drone Pine; These Times; Chymique; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
Last month, passports in hand, I traveled by car and ferryboat to the Island of Vancouver in British Columbia. The trip was to celebrate my mother’s 88th birthday, enjoy high tea at the famed Empress Hotel, tour the spring borders and displays at the famed Butchart Gardens, and enjoy this beautiful destination for a few days.
Of course, I had to invite myself to meet some of our Slow Flowers members in Victoria while there. As I mentioned, we took a ferry ride — 90 minutes to cross from Twassen to Schwartz Bay, and the views were incredible. On the first morning, we set out to visit Fleuris Studio and Blooms, and to meet Julie Remy in person. Julie greeted us, settled my mom and her book on a cozy chair for a while, and we embarked on a lovely tour of the small island farm where Julie and her partner live and work.
Early May arrangement by Julie Remy of Fleuris Studio & Blooms
Fleuris Studio’s tagline is: Elegant & Eco-Friendly FLOWERS.
It was fascinating to learn about the journey that led Julie to this special place and to a life focused on growing and sourcing sustainable flowers for her luxurious florals, wedding designs, unique floral subscriptions, and private flower arranging workshops.
Floral Umbrella by Julie Remy
As she explains on her website: “I want to connect others to nature through the beauty of flowers. My business perfectly draws on my greatest passions: gardening, photography, interior design, antiques and a love of all colours, textures and lines.“
Seasonal Summer Bouquet by Julie Remy
I loved learning how Julie has travelled the world as a humanitarian photographer, after which she settled on Vancouver Island and built a small floral design studio surrounded by the flowers that she grows and work with.
We’ll start with an interview, recorded in Julie’s studio. If you’re interested in watching our 20-minute virtual tour of the gardens and flower production areas at Fleuris, check out the video above at the 35:45 time mark.
Botanical couture by Julie Remy
Julie’s story is a lovely example of how one woman chooses to leave a positive impact on her environment by thinking creatively and sustainably about the ways in which she grows, sources, and arranges flowers. This includes regenerative growing methods, focusing on seasonality, using recyclable packaging, and never using non-biodegradable floral foam in her designs. As she briefly mentioned, Julie sells her flowers through the Island Flower Growers, Slow Flowers members and a producer-owned co-operative of cut-flower growers on Vancouver Island and the Gulf Islands of British Columbia, Canada. In a few weeks, you’ll learn more about this vibrant and vital regional flower hub when I host a conversation with Lorna Jackson, one of the founders and board president. I can’t wait to share that episode with you.
In news of the week, I recently recorded two interviews and I want to share them with you.
First, check out the May issue of Shawn Michael Foley’sFleurvana magazine, which includes a really fun conversation we recently recorded for video viewing. You can find the free link to read this monthly interactive floral design magazine, including my video clip with Shawn, in our show notes — good through the end of May.
Shawn has shared some Slow Flowers promotional codes for anyone interested in a membership in his Fleurvana+ educational hub and a significant discount to one of the upcoming Fleurvana retreats.
Next, I was delighted to be a return guest of Jennifer Jewell’s award-winning public radio show, Cultivating Place, which aired on May 11th. What a fun experience to catch up Jennifer and her listeners on the Slow Flowers Society, the upcoming Slow Flowers Summit, and Bloom Imprint’s latest release, Furrow & Flour. Click above to listen to Episode.
Speaking of the Slow Flowers Summit, last Friday’s May Member Meet-Up featured two of our keynote speakers who will take the stage — Amy Balsters and Lennie Larkin. These two floral luminaries shared a preview of what they will teach and demonstrate at the Slow Flowers Summit and you can watch the replay video above.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Swallows Secret Garden and the tree canopy that provides habitat to the resident swallows
She lives nearby, in a beautiful place called Swallows Secret Garden. Laura aspires to share the joy and beauty of the flowers she grows with customers, friends, and neighbors in the Santa Cruz community by growing a diverse collection of artisanal and seasonal flowers. She says: “As Gardener-in-Chief, I craft each arrangement exclusively from flowers and plants grown on site.”
Watch our Slow Flowers Video with member voiceovers that include Laura Gonzalez
If you watched our award-winning Slow Flowers video, released one year ago, you will have heard Laura’s voice as she spoke about the value of Slow Flowers Society. She says: “When I joined Slow Flowers, I felt like I had found the floral mothership. We’re all just sharing an exchange of information and a feeling of support that’s incredible.”
A trio of daily arrangements, harvested from Swallows Secret Garden and designed by Laura Gonzalez
I wanted to learn about Laura’s operation, about the origin of her business name (all about those resident swallows) and how she came to flowers. First, you’ll watch a short video introduction that Laura created to share. And then we’ll wrap up with a Q&A. I know you’ll enjoy learning about this gardener-florist.
This is the final week of the month and as you have heard, October is our Slow Flowers Society Member Appreciation Month. Perhaps you have enjoyed our bonus content, offered all month long, including Tuesday’s Instagram Live conversations with members on special topics, and Thursday’s Lunchtime Zoom Conversations with Tonneli Gruetter, our membership manager.
And if you haven’t joined us as a member, this is your final reminder to click on over to slowflowerssociety.com where you will find details on joining — all October new members and all members who upgrade from Standard to Premium Level will be included in drawing for a fantastic gift. One name will receive our Perennial Level membership– that’s 3 years, with a $649 value. Please reach out with any questions – membership@slowflowers.com.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thanks to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.
Thanks to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
February has been a month packed with flowers, from Valentine’s Day to our annual spring ritual here in Seattle — the Northwest Flower & Garden Festival.
Earlier this month, I hosting a number of out-of-town Slow Flowers Society members were here to speak and teach at the flower show, and it was so nice to see one another in person AND to celebrate locally-grown flowers and sustainable practices in growing and design.
My two guests today joined the Blooms & Bubbles workshop series at the flower show, produced by Slow Flowers Society. Bethany Little of Charles Little & Co., based in Eugene, Oregon, and Beth Syphers of Crowley House Farm in Rickreall (outside Salem, Oregon), taught on the first two days.
We had so much fun — Bethany led a romantic wreath-design class and Beth taught a flower crown workshop. The students loved it all!I’m so glad that Beth and Bethany had time to sit down and visit with me for a conversation we recorded to share with you today. We recorded at the Seattle Wholesale Growers Market in Seattle, a farmer-owned cooperative that is also a Slow Flowers Society sponsor and longtime partner. You’ll see the beautiful Northwest potted orchids in the background as the three of us discussed news from their flower farms.
Beth Syphers (left) and Bethany Little (right)
Here’s a little background of Bethany Little: With her husband Charles Little, Bethany is co-owner since 1998 of Charles Little & Co. She has a background in floral design and is the farm’s sales & shipping manager, as well as a wreath maker extraordinaire. Charles founded the farm in 1986, establishing it on 35 acres of nutrient rich soil along the Coast Fork of the Willamette River. Located at the foot of Mt.Pisgah in Eugene Oregon, their crops consist of foliage of all kinds; ornamental herbs, grasses and grains, unique sticks, pods and berries. A sizable part of the farm includes popular annual and perennial flowers such as larkspur, snapdragons, sunflowers, peonies, calla lilies, lavender. And considerable acreage is devoted to woody shrubs and trees such as Viburnum, Ilex, Spirea, Weigela, Hydrangea, Cotinus, Lilac, Snowberry, Cornus, Eucalyptus, Specialty Conifers, Ornamental Cherries and Almonds. Charles Little & Co. relies on the principles of regenerative agriculture. Over the years plants have become naturalized and now require very little weeding or pest control. All crops produced on the farm are in-season and field-grown without the use of hoop houses or green houses. Charles Little & Co.’s range of unique, high-quality floral materials distinguish us from many other growers.
Here’s a little background of Beth Syphers: Beth and her husband Jason have two children and they live at Crowley House Flower Farm outside McMinnville, Oregon. What started out as just a flower design hobby ten years ago, has grown over time into the family farm of today. The need to produce high quality blooms for Beth’s floral designs, plus the appeal of the slower, simpler lifestyle for their family – the need to feel the soil on their hands and feet, to see the sun rise and set over their fields, has led them down the path of flower farming and the amazing adventure that has become Crowley House. Beth is the co-author of the forthcoming book, Furrow & Flour, with her sister Sarah Kuenzi, which Bloom Imprint will publish this coming fall.
Thank you so much for joining us today. There is plenty of bonus material in today’s show notes, including the video of our interview, as well as clips from both women’s design workshops at the Northwest Flower & Garden Festival.
Learn some easy wreath-making design tips from Bethany Little
Make a charming flower crown with Beth Syphers
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
More thanks goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Thanks to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Top row, from left: Nicole Cordier, Xenia D’Ambrosi and TJ McGrath
Middle row, from left: Philippe Gouze and Shannon Algiere
Bottom row, from left: Ronni Nicole Robinson, Frances Palmer and Debra Prinzing
If you’re a member of Slow Flowers Society, take advantage of $50 off your registration as a Member Benefit!
We have three incredible flower-filled days planned and we can’t wait for you to join us June 26-28, 2022 in New York! Find more details at the link below. I hope to see you there!
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 819,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.
Lindsey Cummins of Dancing Flower Farm on Lopez Island, Washington — showing off her first early spring bouquet of the year!
Last month, I was treated to a lovely *workcation* opportunity to join two friends at a home they rented to work remotely through the covid pandemic. They promised me my own bedroom and bathroom, a dining table with a view of sea, mountains and islands, an friendly golden retriever named Rocky (who seemed in constant need of a human beach-walking companion, lots of good conversation with adults and a dip in the hot tub each night. How could I refuse? I got my negative test and took a ferry to Lopez Island for four days.
The restful view I enjoyed from my workcation spot on Lopez Island.
And yes, it was a workcation, but I enjoyed lots of R&R at the same time. I also made a point of visiting today’s guest, Lindsey Cummins of Dancing Flower Farm, the only Slow Flowers member on Lopez Island. I couldn’t pass up the chance to visit her homestead and learn more about how she and her young family are putting down roots while also growing flowers. It was especially gratifying to do something I used to do all the time, pre-covid: conduct in-person interviews of flower farmers and floral designers whenever and wherever I traveled. I will never again take that privilege for granted.
Lindsey, with her son Ira, at Dancing Flower Farm
My fresh-air conversation with Lindsey, which you’ll hear today, was only the third in-person episode I’ve recorded in 12 months. Wow. We are living in a world of Zoom and FaceTime, and while I’m grateful for the technology, I have to say that sitting on a picnic bench, sipping tea, chatting with Lindsey and appreciating her first early-spring arrangement on the table, well, that was a treat. Even when the skies opened and we were pummeled with an unexpected hailstorm — hey, it was all part of the experience, which you’ll hear midway through our conversation.
Lindsey has a potting and prep bench built onto the back of a vintage 1950s bus
Lindsey is the owner, grower and florist of Dancing Flower Farm, a micro specialty cut flower farm on Lopez Island in the Pacific Northwest.
She writes: I am deeply inspired by nature’s seasons. I grew up being outside all of the time helping my mom in her vegetable garden, playing in her herb garden and being encouraged to explore. Those early years definitely made an impact on how I live my life now and how my floral designs continue to develop. I recently came across notes my mom had helped me write outlining my first business adventure at 8 years old, growing flowers to sell to our neighbors in my little red wagon. I grew Cosmos, Sweet Peas and Zinnias that year. It only took me twenty years to realize that that was my calling in life, though cooking, baking and landscaping helped me get to where I am today and are skills I value greatly!
The new greenhouse at Dancing Flower Farm
I start each design as a tiny seed, corm, bulb or tuber, caring and tending them using naturally organic practices till they produce beautiful blooms. I am passionate about designing with only seasonal flowers and foliage that I grow or forage. Growing flowers gives me a sense of purpose, adding beauty to the world and seeing how they bring joy to people makes me happy. I feel every step of the growing process helps me design naturally abundant arrangements, letting the flowers elegantly move to form romantic pieces, from bouquets to installations. No occasion is too small for local flowers!
As well as offering fresh flowers I grow everlasting flowers that dry beautifully for creating special lasting pieces: flower crowns, hair combs, wreaths and bridal flowers, keeping color around all season long naturally. If you have an event that is happening during the winter when fresh flowers are not available I encourage you to ask about local dried flower options!
Lindsey told me that she’s hoping to offer personal flower packages for Island elopements this season, as well as continuing to design for intimate wedding ceremonies. It was a lovely chat and I’m not sure when I’ll get to do that again — either take a ferry boat to an island OR visit a flower farmer or florist in person. I’m eagerly awaiting both of those special experiences.
The BIG NEWS of this week is that over at BLOOM Imprint, our publishing branch of Slow Flowers, we have just opened up the online shop for pre-orders of Where We Bloom, the first book in our 2021 catalog! This book’s subtitle says it all: Intimate, Inventive, and Artistic Floral Spaces. You’re invited to join me and step inside the places where flowers come to life as Where We Bloom showcases the beautiful plant- and flower-filled settings of 37 Slow Flowers designers, farmer-florists, and growers. Each environment reflects the personality and aesthetic style of its owner, offering great ideas to inspire the design, organization, and functionality of your creative studio. Visit their spaces and read about their floral passions. I can’t wait to share this beautifully illustrated book with you — books will ship in April!
There are only two more days to grab your free ticket to attend Fleurvana’s Regeneration and Sustainability Summit, taking place online March 5-7. You’ll hear from more than 20 fabulous presenters and presentations, including the course Robin Avni and I are co-presenting: The Journey From Blog to Book.
We have packed so much into our 40-minute mini-course and we’re especially excited to unveil our 28-page workbook that accompanies the session. This is a valuable tool to help anyone develop their concept and evaluate whether it’s a potential book. The free workbook is only available to Fleurvana registrants, so check it out.
And coming next week, you’re invited to join me for a very special webinar hosted by American Institute of Floral Designers and Slow FlowersSociety on Tuesday, March 9th 4 pm Pacific/7 pm Eastern. It’s an honor to moderate this presentation in collaboration with three of the AIFD regional presidents, including two who are Slow Flowers members. The topic is “From Farm to Florist,” and will discuss the benefits and best practices to incorporate locally-grown flowers into every day designs and event work. I’m thrilled to say that four Slow Flowers members will join the discussion to share their stories and advice for florists. This event is free and open to the public.
And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.
This podcast is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
For each Podcast episode this year, we will also thank three of our Major Sponsors:
Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at Syndicate Sales.com
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 697,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
On a Lopez Island hike with my friends’ sweet dog, “Rocky.”
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Candice Howard of Duchess Farms in South Brunswick, NJ
How are you all doing, friends? It’s already the week of Thanksgiving – can you believe it?! I am still racing to plant my five peony roots from Mountain Flower Farm and plant those last 100 hyacinth bulbs from Longfield Gardens, not to mention a few woody shrubs and perennials I purchased locally on a plant-buying trip last month. It WILL all happen this week – I promise!
Speaking of Thanksgiving, despite this ridiculous year we’ve had, one with painful losses and disappointments, I do feel grateful. I’m grateful that our Slow Flowers community has remained connected through the year, thanks to technology. Our membership has just surpassed 800 — an all-time record high, thanks to our operations & membership manager Karen Thornton’s stewardship. Our listenership in this Podcast continues to grow — more than 2,000 downloads each week. And our engagement is breaking all past records, thanks in large part to our amazing social media maven, Niesha Blancas. Ambitious projects continue to drive us forward, all with the goal of inspiring the floral industry and its consumers to embrace local, seasonal and sustainable flowers.
One of the positive results of not being able to travel since March has been moving in-person Slow Flowers Member Meet-ups that took place wherever I landed for a conference, speaking engagement or magazine assignment to the virtual Zoom platform.
We met weekly from late March through late May; and then switched to monthly beginning in June. We’ve held more than a dozen meet-ups this way, drawing hundreds of Slow Flowers members to check in for an hour, hear from a speaker or two, sometimes participate in breakout rooms, gain inspiration and win giveaway prizes.
Today’s guest, Candice Howard, of Duchess Farms in South Brunswick, New Jersey, has been a frequent participant in those Zoom calls. That’s how I learned more about her, which led to a deeper conversation and my invitation that Candice share her story here on the Slow Flowers Podcast.
Here’s more about Candice and her flowers. I excerpted her bio from a recent newsletter:
Candice and Tom Howard (left); flowers from Duchess Farms (right)
People often ask me what I did before I became a floral designer and then a flower farmer. So I’ll go back a few years to give you a brief history. I grew up in Millburn, New Jersey and graduated from Rutgers College with a Bachelor’s degree in political science. Most of my career was in government and nonprofit administration/fundraising. I worked for the Governor’s Office, the New Jersey Legislature and the County of Middlesex. I have also worked for a number of nonprofit organizations including Special Olympics New Jersey, Girls Incorporated and Women Helping Women.
In 2013, I received my design certification from The FlowerSchool New York and spent the following seven years designing florals for weddings, which recently led to the decision that I really loved growing flowers. Any future designing I may do will be with my own fresh flowers.
My husband Tom says that I am the farmer…which I am since I actually sow and harvest all of the flowers and everything in between. But he helps me with all the big stuff…like building that great high tunnel and replacing our old fence, both of which gave us greatly expanded growing capacity this year. Tom also installed an irrigation system throughout the beds. So yes, I am the farmer but Tom is the Director of Public Works here at Duchess Farms. We are currently in the process of applying for farmland preservation so that the seven acres we live on will be preserved as farmland in perpetuity. We expect to have that designation sometime this year.
As she discusses, Rutgers University’s Beginning Farming program recently interviewed Candice about flower farming. Click on the link below to enjoy all of the challenges, victories and advice in that series.
We have lots of news, which you’ll be able to read in the upcoming, December issue of the Slow Flowers Newsletter – out next week. If you aren’t receiving it, you can find the subscribe link in today’s show notes or in the footer at slowflowerssociety.com.
And of course, it’s totally cliche, but we’re jumping on the CyberWeekend bandwagon here at Slow Flowers. From this Friday, November 27th through Monday, November 30th, you can enjoy two promotional offers:
1. Cyber20 — A 20% off promo code applied to any item on the Slow Flowers online shop. Right now, you can find all three of my books, plus American Flowers Week bouquet labels and our new etched Slow Flowers Society bookmark. And Karen promises that more items will be added to the Slow Flowers Mercantile online shop in December and beyond.
2. CyberSlow — Debra Prinzing’s online course, Slow Flowers Creative Workshop: Floral Storytelling, will return on January 6, 2021, with pre-registration opening Friday, November 27th. Anyone who registers during CyberWeekend — Slow Flowers member or not — will receive $100 off the course ($297 value), paying just $197. As a CyberWeekend Bonus, we’ll also send you a free signed copy of Slow Flowers Journal-Volume One, valued at $20. **If you miss out on this opportunity, the course tuition will bump up to $247 for non-members and $197 for members as of Dec. 1st.
The Slow Flowers Podcast has been downloaded more than 662,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
Thank you to our sponsors
This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Photographed at Everyday Flowers in Stanwood, Wash. (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
