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Today, we return to a series I began earlier this year, featuring the regional directors of the Association of Specialty Cut Flower Growers. You’ll hear from Michelle Elston of Roots Cut Flower Farm in Carlisle, Pennsylvania and Jamie Rohda of Harvest Home Flowers in Waverly, Nebraska.

Between them, these two flower farmers represent a significant percentage of ASCFG’s membership! Jamie’s region is North & Central U.S., representing Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North and South Dakota, Ohio, Wisconsin and Wyoming – whew!

Michelle is ASCFG’s newly appointed Mid-Atlantic regional director, representing flower farmers in Delaware, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia.

I invited both women to share about what’s happening with flower farming in their regions, and to give us a snapshot of their respective flower farming ventures. As it turns out, they each have cultivated a successful, but different niche, so you’ll learn from Michelle about selling to mass market grocery and you’ll learn from Jamie about serving as a wholesale supplier to floral designers.

Here’s a bit more about each of these guests:

Michelle Elston is founder and owner of Roots Cut Flower Farm. She has loved plants and flowers for as long as she can remember. After studying plant science in college, she and her husband, Mike, moved to Massachusetts. There, they bought a garden center and stayed for 9 years. But after the birth of their first child, they realized that the best place to raise their kids was close to family roots.

So, they sold the garden center and moved back to Michelle’s hometown of Carlisle, Pennsylvania. Time and space soon opened up for her to pursue her dream of farming. What started as a small garden has evolved into a 10-acre farm that produces enough flowers for more than 20,000 supermarket bouquets and 100 weddings/events annually. Now, 13 years later, she realizes she never imagined her seed of an idea would turn into such a thriving small business.

Even with such growth, Michelle’s flower philosophy has remained a simple one: to celebrate the natural beauty of every season in South Central Pennsylvania. Flowers are grown sustainably and selected based on their ability to thrive in the region. All of Roots’ bouquets and arrangements are created using only what is grown on the farm. Rather than trendy, the results are timeless designs that are fresh, lush and unique.

Here’s more about Jamie:

Harvest Home Flowers is a small, family owned flower farm located between Lincoln and Omaha Nebraska. Jamie and her husband Norman have farmed since 1994 and today their family-owned flower farm produces a wide variety of naturally grown, specialty cut flowers for local florists, designers and DIY brides. 

Find and follow Jamie and Michelle at these social places:

Harvest Home Flowers on Facebook

Harvest Home Flowers on Instagram

Roots Cut Flower Farm on Facebook

Roots Cut Flower Farm on Instagram

Thank you so much for joining today’s episode with Jamie Rohda of Harvest Home Flowers and Michelle Elston of Roots Cut Flowers. The conversation filled me with gratitude for our beautiful and diverse Slow Flowers community of flower farmers and floral designers who come together to bring joy and inspiration to the marketplace of flower lovers.

I’m so glad that Jamie and Michelle helped us catch up with two ASCFG regions across the country. By the way, you can hear my earlier interviews at the links below:
Val Schirmer of Three Toads Farm, ASCFG’s Southeast regional director based in Kentucky
Erin McMullen of Rain Drop Farm, ASCFG’s Northwest and West regional director based in Oregon
and Janis Harris of Harris Flower Farm, ASCFG’s Canadian director based in St. Thomas, Ontario

We have to chase down a few more directors, and given the insanity of this COVID-distracted year, you’ll probably hear those interviews in early 2021!

The Slow Flowers Podcast has been downloaded more than 659,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Silk and Silver; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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The lovely fields at Harvest Home Flowers in Waverly, Nebraska — this is where today’s guest, Jamie Rohda, grows beautiful cut flowers for the Omaha and Lincoln markets.

With the New Year upon us, I’m sensing that we’re all taking a huge, collective breath of fresh air as we turn toward the upcoming floral season and devote our energies to creating the best year ever in our floral businesses. In many regions across the country, flower farmers and florists are gathering to listen and learn, dream and collaborate, network and connect. I’m excited to learn how your events are coming together and if you have something on the calendar, please get in touch at debra@slowflowers.com so we can share the details with listeners of the Slow Flowers Podcast.

Norm and Jamie Rohda of Harvest Home Farm.

In just 10 days, folks in the central portion of the U.S. will gather at the third annual networking event hosted by the Midwest Farmer-Florist Collaborative. The day is filled with some inspiring and knowledgeable speakers, which ensures a great turnout in Omaha, Nebraska. I wish I could be there in person!

The instigator of this gathering is today’s guest, Jamie Rohda of Harvest Home Flowers, based in Waverly, Nebraska. Jamie and her husband Norman have farmed since 1994 and today their family-owned flower farm produces a wide variety of naturally grown, specialty cut flowers for local florists, designers and DIY brides. Harvest Home is located between the major cities of Lincoln and Omaha.

Nebraska-Grown Flowers from Harvest Home

Jamie is also the new North and Central regional director for the Association of Specialty Cut Flower Growers, so she’s a great resource for members in a large geographic area with so much potential for floral agriculture.

The upcoming one-day workshop is open to anyone interested in learning more about flower farming and floral design. Jamie and I discuss the program schedule and I’ve also shared all the details below:

Nebraska-based Floral designer Natalie Elsberry of I Bloom Flowers will present at the conference. Here is one of her bouquets featuring local cuts from Harvest Home Flowers.

DESCRIPTION

9:00-Arrive, check in and catch up with your flower friends!

9:30-Welcome by Sheila Fitzgerald

9:45-Two Models for Designing and Selling Bouquets at Your Local Farmers Market- Adam and Jennifer O’Neal from PepperHarrow Farm and Jamie Rohda with Harvest Home Flowers
–With over 20 years experience selling fresh cuts at a local market, Adam, Jennifer and Jamie will walk us through their two different methods for designing and selling bouquets.

The bounty of fresh and local Nebraska blooms that Harvest Home Flowers sells to local florists.

10:15-The Ins and Outs of Selling to Florists and Designers- Jamie Rohda of Harvest Home Flowers
–Whether you currently are or you’re just considering selling to local florists, Jamie will help calm your fears and give you the courage and some tools to dive in and do it!

11:15-Alternative Revenue Streams For a Cut Flower Farm-PepperHarrow Farm
–Be prepared to get some ideas for making your farm more profitable.

12:00-Lunch will be provided and during this time we are honored to have Judy Laushman, of the Association of Specialty Cut Flower Growers, joining us to fill us in on what’s happening with the ASCFG and the local flower movement.

1:15-1:45-Social Media Tips and Sourcing Local Flowers by Mercedes Iverner of Honeysuckle Hollow

Another lovely bridal bouquet designed by I Bloom Flowers with botanical ingredients from Harvest Home Farm

1:45-2:30-Farm to Arm- Natalie Elsberry of I Bloom Flowers
–Natalie will be doing a bouquet demo for us and talking about how local flowers have helped her grow her business.

2:30-3:00-Floral Trends and Forecasts for 2018 by PepperHarrow Farm
–Hear about and be prepared for the latest trends in the floral industry.

A lovely, on-trend palette, grown by Jamie Rohda of Harvest Home Flowers

3:00-4:00-Drawing for door prizes, must be present to win! Time to network with that farmer or florist you’ve been hoping to meet.

4-4:30– We’re saving a bit of time at the end of the day if there are any growers interested and would like to join in a round table discussion. Bring your specific burning questions and we’ll see how many we can get answered!

RESERVE CONFERENCE TICKET HERE (Full-day ticket $45 / Half-day afternoon ticket $25)

Find Harvest Home Flowers on Facebook

Follow Harvest Home Flowers on Instagram

Vivid annuals from Harvest Home Flowers — snapdragons, zinnias and more!

Thanks for joining me today! The Slow Flowers Podcast has been downloaded more than 269,000 by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the right column of our home page.

I also want to announce the winners of our year-end giveaway. Tina Sawtelle of Pinewoods Yankee Farm in Lee, New Hampshire, and Art Flower & Gift Shoppe in Rockville Center, New York, will each receive a 2018 Flowers on Your Head Calendar featuring Mud Baron’s engaging portraits. Congratulations!

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal section, which you can find in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community here.

Thank you to our family of sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

They include:

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at  shellandtree.com.

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As I mentioned last week, I traveled to Corvallis, Oregon, recently to join the 3rd annual Pacific Northwest Cut Flower Growers “meet-up,” and that’s where I encountered the three guests you will hear from today.

I’m going to keep the intros short, because you’ll want to hear the heart of these conversations.

Today’s guests include Dave Dowling of Ednie Flower Bulb Co. and current board president of Association of Specialty Cut Flower Growers, and Lennie Larkin, a farmer-florist and owner of B. Side Farm & Floral Design in Sonoma County, serving as the west and northwest regional director for ASCFG.

But first, please meet Elizabeth Bryant of Rose Hill Flower Farm, located just outside Portland. Elizabeth is a past guest of this podcast; she appeared with floral designer and friend Kailla Platt a few years ago. Here’s a link to their episode.

Elizabeth is a person with big ideas and beyond that; she’s a big idea person who acts on them. I remember when I first met her and she reached out to me with an unsolicited offer to connect me with people she knew at Slow Food USA . . . she felt they should know about Slow Flowers and hear what I was doing.

That led to an invitation from Slow Food for me to write an article for their newsletter, allowing us to reach the huge Slow Food community with the Slow Flowers message.

Later, Elizabeth instigated the first PNW Cut Flower Growers meet-up, bringing together a core team of volunteers to host the one-day session in early 2015. The vision she held is continuing on today with a dynamic cadre of fellow leaders in the Northwest region’s flower farming and farmer-florist world.

I sat down with Elizabeth during one of our short breaks and asked her to share details about her new project — called “Blooming on the Inside,” involving a flower farm and floral design workshops at Coffee Creek, Oregon’s only correctional facility for women. I know you’ll find it inspiring and I hope that you feel led to show your support by encouraging and even donating to the project.

I hope you’re moved to share your resources to support Blooming on the Inside’s campaign. Money isn’t the only way to help this project — you can follow the link to the funding page and just click on the Facebook logo to post this to your own page — making sure that more people learn about the opportunity. And as Elizabeth says, even a $5 donation makes a big difference!

Okay, next up, Dave Dowling and Lennie Larkin.

Dave Dowling, photo courtesy Butterbee Farms

Dave Dowling owned a successful cut flower farm in Maryland for several years. He placed great emphasis on introducing young people to horticulture through employment on his farm, bringing them to the Association of Specialty Cut Flower Growers conferences, and mentoring them as they moved into their own cut flower businesses. Dave is responsible for the success of many new growers across the country. His generosity and enthusiasm for sharing are unparalleled.

Annually, ASCFG awards the Dave Dowling Scholarship, open to all undergraduate or graduate students working toward a two- or four-year degree, or a graduate degree, in horticulture or floriculture.  Dave juggles president duties with his “day job,” as sales representative and warehouse manager for Ednie Flower Bulb, based in Fredon, New Jersey.

Lennie Larkin

About Lennie Larkin & B-Side Farm

B-Side Farm

About Lennie Larkin

Flowers and floral design by Lennie Larkin, B-Side Farm & Floral Design

Links:

Thanks so much for listening today. The Slow Flowers Podcast has been downloaded more than 162,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com

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2016 National Conference: Grand Rapids is the destination for four full days of Flower Farming topics, people and more!

You may have noticed that Slow Flowers and the Association of Specialty Cut Flower Growers, or ASCFG, have teamed up for the coming year to cross-promote and cross-sponsor each others’ programming and marketing.

Slow Flowers and ASCFG has partnered in smaller ways in the past, including my giving a presentation at the 2012 Conference in Tacoma and supporting fundraising efforts for the ASCFG Foundation.

ASCFG has featured Slow Flowers in its popular publication, the Cut Flower Quarterly, and I featured ASCFG in my book, The 50 Mile Bouquet and in past podcasts. Now, we’ve formalized this mutually beneficial relationship with a formal sponsorship agreement.

Slow Flowers is the new media sponsor for the 2016 ASCFG Conference, November 6-9 in Grand Rapids, Michigan, and ASCFG has joined our awesome family of sponsors for Slowflowers.com, the Slow Flowers Podcast and American Flowers Week 2017.

To kick off this partnership, I’ve invited two past guests of this podcast to return and share a preview of the upcoming ASCFG conference. Gretel and Steve Adams are owners of Sunny Meadows Flower Farm, based in Columbus, Ohio.

I met Steve and Gretel in 2010 in Tulsa, Oklahoma, the first time any of us had attended a national ASCFG Conference. They impressed me with how eager they were to learn from flower farmers who were more established than they were, and how naturally they seemed to soak up advice, lessons and knowledge from their peers.

Gretel and Steve Adams on their farm in Columbus, Ohio.

A couple years later, I found myself lecturing and teaching in Cincinnati, Ohio. I called up Steve and Gretel and invited myself for a visit. I drove a few hours to Columbus and enjoyed a fabulous Sunday morning touring Sunny Meadows Flower Farm and getting to know this couple better.

When I invited Gretel and Steve to be guests on the Slow Flowers Podcast in January 2014, I called them “young flower farmers whose creativity and determination to earn a living from their land.”

Our relationship inspired me to pitch a story about Sunny Meadows Flower Farm to my editor James Baggett at Country Gardens — He said YES and we I met in Columbus two summers ago to work with the very gifted photographer Kritsada to produce a story about Gretel and Steve.

As we discuss in this episode, that article and Sunny Meadows Flower Farm’s story has been very popular. Meredith Publishing, owner of Country Gardens and Better Homes & Gardens, has run our piece two subsequent times, including the recent appearance of Gretel and Steve on the cover of the premiere issue of Living the Country Life’s rebrand for the Spring-Summer 2016 issue.

For this episode, I caught up with Steve and Gretel Adams via Skype, recorded over Labor Day Weekend when they were giving themselves a rare “day off.”

We previewed their three presentations scheduled for ASCFG conference, including Gretel’s participation on a panel called ‘Wedding Designs from the Farm’ with Rita Anders of Cuts of Color in Weimar, Texas, and Jennie Love of Love ‘n Fresh Flowers, Philadelphia, past guests of the Slow Flowers Podcast.

Steve and Gretel will also be part of a panel called Scaling Up the Farm, with Heidi Joynt of Field and Florist outside Chicago, Illinois, and Lennie Larkin of B-Side Farm in Sebastopol, California — also past guests of this Podcast.

Then, you’ll hear from the couple during their one-hour presentation, “Business, Business, Business,” which examines topics that flower farmers juggle besides growing great flowers. They will share how they keep their business going while dealing with crew, florists, grocery stores, suppliers, paperwork, weddings, and more, all while still liking each other at the end of the day.

Thanks for joining today’s conversation. I look forward to seeing many of you in early November at the ASCFG Conference in Grand Rapids. ASCFG recently announced that the Sunday, November 6th Growers School is sold-out, as is the Wednesday, November 9th Tour Day, due to space limitations. You can still attend for the full two days — Monday & Tuesday — of speaker sessions, the trade show, banquet and auction. Follow a link at debraprinzing.com to check out registration rates, hotel information and other details of the ASCFG Conference. UPDATE: As of Air Date, Wednesday, September 21st, there are only 10 registration spaces left for the speaker sessions on Monday & Tuesday! 

The Slow Flowers Podcast has been downloaded more than 118,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Thank you to our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers. To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

A fond thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

And finally, Welcome to our new sponsor, the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

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How do flower farmers band together to take control of their distribution channels? This week’s podcast features a recording pulled from the 2014 audio vault, a fantastic presentation that I know will answer this and many questions about selling American grown flowers. I hope you find it inspiring.

The panel, “Cooperative Wholesaling Among Farmers,” features the history and experiences of three farmers’ co-ops in the Madison, Wisconsin area; in the Pacific Northwest; and in the nation’s Capitol.

Anecdotally, I’ve heard quite a bit of of interest in farmer-owned flower cooperatives around the country. There are probably as many potential farmer-to-florist models as there are individual floral marketplaces.

For example, I have personally heard from groups in Oregon; Sacramento, California; New York-Hudson Valley area; and in Ohio, all of whom are exploring the possibilities of a collective selling effort to reach a hungry customer base of florists, event and wedding designers, and other wholesale buyers. So clearly, the potential has yet to be tapped.

This panel was presented last fall at the Association of Specialty Cut Flower Growers annual conference in Wilmington, Delaware. Slow Flowers was a sponsor of that conference and I’ve aired several other panels in the past.

Today, you’ll hear from Barbara Lamborne of Greenstone Fields, a Northern Virginia organic flower grower and co-founder of Capitol Flower Growers; Joe Schmitt of Fair Field Flowers; and Diane Szukovathy of Jello Mold Farm and the Seattle Wholesale Growers Market. The three generously share their experience as leaders of successful regional co-ops around the country and how they made it happen.

The presentation starts with Diane Szukovathy, co-founder of Jello Mold Farm in Mt. Vernon, Washington, and founding chair of the Seattle Wholesale Growers Market. Diane was one of this podcast’s first guests, appearing in Episode 103 when she discussed the co-op model in depth.

Be sure to visit debraprinzing.com to find links to several articles that I and others have written about the Seattle co-op model. Full-disclosure: I’m not totally objective here. As one of two non-farmer board members who volunteer for this endeavor, I care deeply about the co-op model. It is so rewarding to work closely with flower farmers like Diane and I know that her insights will help point you to resources for possible collaborations in your own farming community.

The next speaker is Joe Schmitt, who I and many consider the elder statesman of the American cut flower movement. Long before the flower farming craze burst onto the mainstream scene, Joe was growing flowers on his Madison, Wisconsin farm. He is a founder of Fair Field Flowers, a Slow Flowers member that serves as a wholesale farmer-to-florist cooperative selling to florists in Madison, Milwaukee and beyond.

Approximately eight farms combine their resources to supply floral customers from spring through fall. Where the Seattle Wholesale Growers Market is a central hub that sells direct to florists five days a week, Fair Field Flowers is a delivery truck (like a wholesaler on wheels) that delivers flowers to its customers in key markets.

The panel continues with a presentation from Barbara Lamborne of Greenstone Fields, one of the founders of Capitol Growers, which until recently served the Washington, D.C. market. At the time of the presentation, Capitol Growers had lost one of its three founding members. And as of 2015, the cooperative has sadly disbanded. There are lessons to learn here, from failures as well as successes.

Some of the best information comes at the end of the panel presentations during the Q&A portion. Hang in there to listen to the amazing wisdom from farmers with years of experience growing quality American flowers.

Episodes of the Slow Flowers Podcast have been downloaded more than 67,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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Veteran flower farmer and industry leader Pamela Arnosky, of Texas Specialty Cut Flowers.

Today’s episode was recorded on October 20th at the Association of Specialty Cut Flower Growers and features veteran flower farmer Pamela Arnosky of Texas Specialty Cut Flowers in Blanco, Texas, west of Austin.

Pamela’s presentation — about selling to supermarkets — was paired with Lisa Mason Ziegler’s session on selling to florists, which you heard several weeks ago. Head’s up – like all the ASCFG sessions and panels, this is a one-hour presentation, so don’t feel badly if you have to take it in over several days.

Before we get started, here’s some great news I have been waiting weeks to share.

Flower child and co-producer of the Peony Party, Christina Stembel of Farmgirl Flowers. Photo (c) Victor Obeck

Earlier this year, my friend Christina Stembel of SF-based Farmgirl Flowers, joined me on a fabulous 4-day trip to Homer, Alaska, where I spoke and taught for the Homer Gardeners’ Weekend. You can listen to our podcast episode recorded in Homer, here.

It was my second visit to Homer during Alaska’s glorious peony season and I was thrilled to both watch Christina’s discovery of these gorgeous, incomparable American-grown flowers and to introduce her to my peony farmer friends in that community.

Like they say, “all good things happen for a reason!” Not only was Christina instantly floored by the beauty of the Kenai Peninsula, she went crazy about fields and fields of Alaskan peonies available in July (the Peony season is CA is only the month of May.)

What could be more amazing that to stand in a field of peonies with the amazing Alaska glaciers in the distance?

To this, I just smiled, knowing only more good things would come from her discovery in Alaska.

Pretty soon, literally within minutes of visiting the farm, our creative juices started flowing. We asked ourselves: “What if we bring other peony lovers here, all the way to Alaska — to discover and participate in the magic of what we just experienced?” 

Since the sun doesn’t really set until close to midnight, we brewed and brainstormed some unforgettable late-night conversations. Together with our delightful host, Beth Van Sandt, co-owner of Scenic Place Peonies, we started envisioning a “Peony Party,” a private, custom event, limited to an intimate group of flower lovers, florists, farmers and friends to come experience the magic of Alaska grown peonies.

The Peony Party was finally made real when the members and farmers of the Alaska Peony Marketing Group extended their enthusiasm and support in August of 2014.

Today, we’re launching the new web site and invite you to check it out at PeonyParty.com.

Our fabulous event is scheduled for July 10 to 13th, 2015 and there are only 20 spaces open to students.

Unlike most of the floral design and farmer-florist intensives you’ve seen in the past year or so, we’ve packed ours with serious value-added bonuses.

Most workshops like this do not include lodging or meals. Guess what? Ours includes 3 nights’ of lodging all but one or two meals. The early-bird price is $2995, a $500 discount if you sign up before end of January.

And here’s my wonderful little secret. If you sign up for an Alaska Airlines Visa Card ASAP, you will receive 25,000 bonus miles in your first year – that’s exactly what you need to fly round-trip from many US cities on the west coast or to cover at least a one-way ticket from many US cities on the east coast.

The unforgettable Blue Barn of Texas Specialty Cut Flowers.

And now, on to Pamela Arnosky. With her husband Frank, Pamela farms 20 acres of cut flowers in Central Texas. The Arnoskys grow more than 70 varieties of flowers – year ’round – and sell through many grocery store accounts, as well as to florists and at their own on-farm market.

They are popular speakers at regional and national ASCFG events, thanks in large part to their expertise and humorous presentation style. They say they’ve weathered just about anything from hurricanes and tornadoes to Mothers of Brides. Previous guests of this podcast, you can hear their last interview in Episode 130.

Ready for delivery – Texas Specialty Cut Flowers.

This is a priceless and highly practical presentation – and if you’ve ever contemplated getting into the grocery store bouquet business, there is one person you need to learn from – and that’s Pamela Arnosky. Sit at her feet and listen, learn and be inspired.

My personal goal is to put more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast. Listeners like you have downloaded the Slow Flowers Podcast more than 25,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at hhcreates.net.

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Gorgeous, local, seasonal and simply sublime: Sullivan Owen’s lovely urn arrangement.

I’ve lots to share with you, so before introducing today’s episode, let me jump right into the Flower News of the Week:

First off, the winner of our drawing for a free copy of Alethea Harampolis and Jill Rizzo’s beautiful new project, The Wreath Recipe Book, is Jen Beck, a professor, nonprofit consultant, and artist based in Austin, Texas.

Thanks to the people at Artisan Books for sending this info-packed prize her way- and thanks to everyone who took the time to comment about their favorite seasonal and local wreath ingredients.

Next, I am so pleased to announce that flower farmer Sid Anna Sherwood of Annie’s Flower Farm in Sequim, Washington, reached her funding goal for an interest-free loan via an innovative nonprofit program called Kiva. When I posted a bonus interview with her on October 29th, Sid Anna she still needed to raise close to three-quarters of her goal.

Thanks to listeners of the Slow Flowers Podcast and to the amazing way that news spreads on Facebook, that huge amount of money – more than $7,000 of crowd-lending, was raised in 9 days! Every penny will be paid back over the course of three years and Sid Anna’s customers will continue to benefit from her lovely local flowers, grown on a new piece of leased farmland on Washington’s Olympic Peninsula.

I also want to give my personal congrats to two previous guests of the Slow Flowers Podcast. First, to Erin Benzakein, owner of floret flowers, for being one of the winners of Martha Stewart’s American Made Awards, given to her in person by Martha this week in NYC. Bringing local and domestic flowers to the consciousness of Martha’s followers is super important. I hope this award inspires everyone to think about the origins of their flowers and the people who grow and design with them.

Next, a huge shout-out to Farmgirl Flowers and creator Christina Stembel for reaching their 4th anniversary this week. Stay strong and flourish, my friend!

S-L-O-W F-L-O-W-E-R-S in pink and white dahlias

Earlier this week, I received a wonderful email from Slowflowers.com members Kay Studer and Susan Studer King of Buckeye Blooms in Elida, Ohio. We recently met in person at the ASCFG Conference and they thoughtfully followed up to tell me about a recent effort to reach out to potential bridal customers. After their consultation, Susan and Kay sent her a note like this one:

We hope you have had a great fall so far and that plans for your wedding are proceeding smoothly!

We just wanted to follow up with you to confirm if you would like to contract our flowers and design services for your wedding. We are planning our spring flower crop now and are actually able to custom-grow flowers exclusively for you! As both a flower farm and a floral design studio, Buckeye Blooms is able to provide the very freshest, sustainably-grown flowers possible for your special day. We offer numerous varieties of flowers not available to traditional florists, which means your bouquet will be unlike any other!

Whether you decide to go with Buckeye Blooms or not, we do hope you will consider requesting seasonal, locally-grown or at least domestically-grown flowers for your bouquets. Incredibly, over 80% of flowers used by traditional florists are imported–primarily from Ecuador and Colombia where environmental and human health regulations are lax (I–Susan– used to live in Ecuador and can tell you stories of what I saw….).

Seasonal, locally-grown flowers arrive to you fresher and more fragrant, plus you help to support local farmers and the local economy. You can learn more about the local flower movement at fieldtovase.com and slowflowers.com.

We have found that brides love telling their guests that their flowers were grown in Ohio and came a field not far away– and that they know the farmer that grew them. This can really add a special, personal touch to your wedding day.

Educating consumers about their choices in flowers is something we are passionate about, so whatever you decide we do hope you will consider locally-grown flowers!

This is worth a hip, hip, hooray – Buckeye Blooms, I love your efforts at outreach and education. I know that it will inspire other flower farmers to convey similar messages to their existing and potential clients. Many thanks for your leadership in the Slow Flowers Movement!

Jennie Love of Love ‘N Fresh Flowers

Today’s guests are none other than Jennie Love of Love ‘n Fresh Flowers in Philadelphia, and her friend, fellow designer and frequent flower customer Sullivan Owen of Sullivan Owen Floral & Event Design, also of Philadelphia.

The two shared the stage at ASCFG last month in a packed ballroom where they designed with gorgeous local flowers and discussed their craft in a talk called “Design Basics.”

Even though this interview is audio-only, I believe what you’ll hear will stimulate you to think about floral design and seasonal and locally-grown flowers in a new way.

Sullivan and Jennie have a lot to share and even their casual asides are packed with juicy information that will help you in your own floral business, be it growing, designing – or both!

Here’s a little more about them both:

Huge audience! ASCFG’s “Floral Basics” with Jennie and Sullivan drew a crowd.

Owner and creative director at Love ‘N Fresh Flowers, Jennie Love is a trained professional horticulturist and an experienced, life-long farmer.

Jennie has led numerous workshops over the past five years, including the sold-out Seasonal Bouquet Project LIVE series and classes for Longwood Gardens’ Floral Design Certificate program.

Sullivan Owen at the ASCFG floral basics workshop.

She has also presented to many garden clubs and other groups throughout the Mid-Atlantic area.

A charismatic and passionate flower farmer, Jennie found her natural niche as a ‘farmer florist’ for wedding and event design, becoming a recognized leader of the local flower movement.

She was recently featured in the New York Times for her farm-to-centerpiece efforts. Her distinctively lush and textural floral designs have been used in hundreds of weddings as well as for numerous photo shoots, magazines, style blogs and books. Jennie is a board member for ASCFG and write a regular column for The Cut Flower Quarterly.

Sullivan Owen is the owner and creative director of Sullivan Owen Floral & Event, her eponymous floral design studio, located in Philadelphia, Pennsylvania.

She is sought after for her lush and fashion-forward style, and is a trendsetter whose work is regularly featured in wedding publications, and most recently in Martha Stewart Weddings. Her business acumen and background in marketing and branding have made her just as passionate about running an excellent business as she is about creating gorgeous designs. She loves working with the best flowers available and loves to get to know the growers behind the amazing products they cultivate.

Jennie’s hand-tied bouquet features All American flowers from her farm and others’.

If you haven’t started following Jennie or Sullivan on their various social platforms, you can follow them at these links:

Jennie on Pinterest

Jennie on Facebook

Jennie on Instagram

Sullivan on Facebook

Sullivan on Twitter

Sullivan on Instagram

Next week’s guest is event designer Emily Ellen Anderson of Lola Creative in Seattle. Then, you’ll hear another presentation recorded at the ASCFG Conference. . . so I promise lots of good stuff in the coming weeks.

On another note, a few weeks ago I dedicated an episode to a little girl named Shylah who faced many challenging health issues. Blessedly, your prayers, thoughts, meditations and good wishes have been felt. She’s out of the hospital and back at home. And while there are months and months of treatment ahead, everyone around Shylah feels optimistic about her recovery. Among others, this floral tribe has gathered around her and I thank you for sharing in my best wishes for this little one’s swift road to good health.

Listeners like you have downloaded the Slow Flowers Podcast more than 25,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

My personal goal is to put more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at hhcreates.net.

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Welcome back to the Slow Flowers Podcast with Debra Prinzing.

To start off this week’s episode, I have a personal announcement to make. Last week, on February 19th, I concluded a 45-day funding campaign to generate financial contributions for my new Slowflowers.com project.

With just 32 hours left of the campaign, we’d already reached $18,000!

For listeners unfamiliar with it, Slowflowers.com will be a free online directory to florists, studios, designers and farmers who supply American-grown flowers to the consumer. Thanks to the fantastic crowd-sourcing site Indiegogo, which was the perfect environment to share my passion, more than 220 Slowflowers.com “believers” contributed $18,450 to fund the launch. I owe a special thanks to the California Cut Flower Commission (Premiere Sponsor), the San Franciso Flower Mart (Presenting Sponsor) and Mellano & Co. (Presenting Sponsor), for their major support! 

In the next several weeks, we’ll be finishing up the necessary database and web development, populating the site with details about member florists, designers and farms, and planning the pre-Mother’s Day marketing & promotions launch. Stay tuned for more details!

An interviewer recently asked me: “What do you hope to accomplish with this site?”

My answer? “That every time someone wants to give or send or purchase flowers, they stop and ask: Can I buy American Grown? And the Slowflowers.com site will help them navigate that search.” 

The Arnoskys have always labeled their flowers to promote their Texas origins.

Now, let’s talk about Texas. I have three guests today and you’ll love their larger-than-life personalities.

First, please meet Frank and Pamela Arnosky of Texas Specialty Cut Flowers.

Frank is the new board president of the Association of Specialty Cut Flower Growers, but these two are longtime leaders in the organization. Both Pamela and Frank have served in ASCFG board positions in the past.

I first learned about them in Lynn Byczynski’s wonderul reference book The Flower Farmer, originally published in 1997 and reissued with new bonus content in 2008.  Lynn profiled the Arnosky family’s beginnings as growers of bedding plants and poinsettias in Blanco, Texas, before they added cut flowers in the early 1990s.

The flowers were intended for a farmers’ market that never materialized, so Pam and Frank filled their truck with blooms; drove it to Austin and started knocking on the doors of flower retailers. “People were falling all over when they saw the stuff,” Frank said in the interview with Lynn. “That took us by surprise; we really hadn’t known what to expect.”

Pamela and Frank Arnosky of Texas Specialty Cut Flowers.

Here we are, nearly 25 years later, and the Arnoskys are still viewed by many in the specialty cut flower world as the model family farm. You will enjoy hearing from them both in our conversation today, which touches on how to manage so many acres with little or no additional labor – and how to plan for the future by diversifying. 

Here is a link to their book, Local Color: Growing Specialty Cut Flowers. It’s a compilation of 10 years of their columns for Growing for Market, a periodical published by Lynn Byczynski. 

Pam and Frank will be featured speakers at the upcoming Cut Flower Growers’ School, hosted by the Association of Specialty Cut Flower Growers in Ft. Worth, Texas, on March 3-4, 2014.

Rita Anders of Cuts of Color, in Weimar, Texas.

Rita Anders of Cuts of Color in Weimar, Texas, is another fabulous Texas flower farmer who will be presenting at the upcoming Growers’ School.

In January 2013, I visited Rita and spent a wonderful day at her farm – which is located halfway between Austin and Houston. Later, I wrote a story about that visit, which you can read here on Cuts of Color’s web site.

When I was in Austin, Rita joined me in the studio of Central Texas Gardener, a wonderful, long-running show on KLRU, the Austin PBS station.

Producer Linda Lehmusvirta and host Tom Spencer couldn’t have been more welcoming – and our TV segment on locally grown flowers appeared last summer, after the filming crew visited and shot footage at Cuts of Color’s fields and greenhouses.

Rita is the regional VP for ASCFG and is planning next week’s Growers’ School along with cohorts Cynthia Alexander of The Quarry Flower Farm (Frisco, Texas) and Paula Rice of BeeHaven Farm (Bonners Ferry, Idaho).

After I chatted with Frank and Pam Arnosky, I tracked down Rita for more details about the Growers’ School, just in case I could entice any listeners to attend at the last minute. From our conversation, it sounds like walk-ins and last minute registrants are welcome. So consider participating!

In addition to the Arnoskys and Rita Anders, you can hear past Slow Flowers Podcast interviews with several other speakers, including Cynthia Alexander and Gretel and Steve Adams. Anyone who has yet to appear on this show is slated for a future episode — I promise!

The Growers’ School promises to be a fantastic educational experience where flower farmers both new and established will hear from some very gifted folks. Here is the schedule and topics:

Monday, March 3

Marketing Session One

1:00 p.m. 
Selling to Florists
Cynthia Alexander, Quarry Flower Farm, Celina, Texas
Cynthia will explain her process of preparing flowers for her florist route, and how to best develop relationships with, and sell to florists.
Floral demonstration: flowers bunched for florist delivery.

1:30 p.m. 
Selling at Farmers’ Markets
Rita Anders, Cuts of Color, Weimar, Texas
Stand out at your farmers’ market! Increase sales with tips from a longtime grower.
Floral demonstration: farmers’ market wrapped bouquet.

2:00 p.m. 
Selling to Supermarkets
Pamela Arnosky, Texas Specialty Cut Flowers, Blanco, Texas
Learn how to streamline your bouquet-making process while increasing productivity.
Floral demonstration: sleeved bouquets for supermarket sales.

2:30 p.m.
Workshop One
Create your own wrapped or sleeved bouquet for farmers’ market or grocery outlet.   
Experienced grower/designers will provide personal assistance.

Marketing Session Two

3:00 p.m.
Increase Your Bottom Line with Top Wedding Sales
Rita Anders, Cuts of Color, Weimar, Texas
Rita will share her methods of contacting and engaging brides.
Floral demonstration: hand-tied wedding bouquet.

3:30 p.m. 
Tapping into Wedding Sales
Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio
Sunny Meadows’ wedding business has grown exponentially in the last few years. 
How does this fit into the rest of their farm business?
Floral demonstration: hand-tied wedding bouquet.

4:00 p.m. 
Workshop Two
Reassemble your original bouquet into a hand-tied bridal bouquet. 
Experienced grower/designers will provide personal assistance.

4:30 p.m. 
Closing
      
6:30 p.m. 
Join the speakers and other attendees for dinner at Joe T. Garcia’s Mexican Restaurant, a Fort Worth tradition since 1935. 
Not included in registration.

Tuesday, March 4 

8:00 a.m. 

Office to Field Business Planning and Record Keeping    
Paula Rice, Beehaven Flower Farm, Bonners Ferry, Idaho
Plan for an organized and smooth growing year with useful record-keeping strategies. Learn to set up an efficient flower grower’s office using QuickBooks to create charts of accounts. Use Paula’s groundworks to plan seeding and field planting schedules, while keeping track of basic cost accounting.

9:00 a.m. 
What to Grow and Why       
Steve and Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio
How do you choose which perennials to grow? Which annual varieties are the best producers? Steve and Gretel grow a wide variety of both, as well as woodies and bulbs, and will explain their selection process.

10:15 a.m. 
Break

10:30 a.m.
Seeds or Plugs? Both?       
Frank Arnosky, Texas Specialty Cut Flowers, Blanco
Frank will cover all factors of growing cut flowers, including variety selection, seed types, germination  for plugs, and environmental controls. He’ll discuss tricks of the trade, as well as what to grow yourself and what to buy in as plugs.

11:30 a.m. 
Lunch (included with registration)

12:30 a.m. 
Making the Most of Every Square Foot on a Small Farm  
Lisa Ziegler, Gardener’s Workshop Farm, Newport News, Virginia
Make the most of the high-demand season by providing your buyers a steady stream of flowers. Even better, learn how to get it all done by 5:00 by using the best practices and equipment.

1:30 p.m. 
Harvest and Postharvest     
Pamela Arnosky
Pamela will cover all the steps of handling cut flowers, beginning in the field and going through to the final customer. Topics will include harvest practices, preservatives and hydrators, coolers and storage, packing, shipping and extending vase life for the customer. She’ll show you the tools, sleeves, and equipment she uses, and provide sources for materials.

2:30 p.m. 
Creating and Finding Markets for Your Flowers
Steve and Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio 
Are you crazy to offer wedding flowers? What’s the best way to approach local florists? Are flower subscriptions profitable? Learn from these dynamic growers what to do – and what not to do.

3:00 p.m. 
Breaking into Business: Getting Florists and Supermarkets on Board  
Lisa Ziegler, Gardener’s Workshop Farm, Newport News, Virginia
You may not be too small! Lisa gave up her farmers’ markets to turn her attention to florists and supermarkets. Learn how to build your business to get those dreamy orders and keep happy customers.

3:30 p.m. 
Break
 
3:45 p.m. 
Season Extension       
Mimo Davis, Urban Buds, St. Louis, Missouri   
Don’t limit your production to a “typical” growing season! Hoophouses, tunnels, and succession planting can stretch your cut flower offerings on both ends of the season.

4:30 p.m. 
Closing

It has been my pleasure to share with you today’s podcast conversations. 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 7,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

Seatons Toffee, a 'quill' form with deep bronze petals.

I have great memories of the giant yellow chrysanthemum corsage my dad bought me for a college homecoming when I was a little girl. That curly ball of petals was so unwieldy it was hard to keep from crushing it with my chin. To me, that mum didn’t even feel real – it was like something from a fantasy world of my dreams.

My relationship with mums hasn’t really changed much since then. I’ve always kept them at arm’s length, both in garden design and in floral arranging.

The only time mums registered on my radar in the past decade was the celebrated arrival of ‘Kermit’, a lime green mum with a button-like flower that gained a huge following for its zesty color and knack for looking good in a vase for up to two weeks. But what about other mums?

Lots to learn

'Yoko Ono' is a top pompom-style mum with that awesome green hue.

Any ambivalence I’ve had about mums changed for the positive after I met two leading mum experts at the Association of Specialty Cut Flower Growers annual symposium in Tulsa, Oklahoma earlier this month.

On one of the long bus rides, I sat with Ray Gray of King’s Mums, an Oregon City, Ore.-based grower of “exhibition, specialty and vintage chrysanthemum rooted cuttings.”

Ray shared a bit of the story behind how he and his wife Kim purchased King’s Mums in 2008. The Grays are longtime wholesale nursery owners who were looking for ways to diversify their crops. They learned from Janet Foss, another grower, that King’s Mums was for sale.

'Yodogimi' is a semi-double mum with dark red petals tipped in gold.

For more than 40 years, the King family operated a huge Chrysanthemum-growing operation in Central California. The business served the amateur gardener and professional grower with more than 200 cultivars of exhibition and spray mums, one of the largest sources in the U.S.

After buying the business, Ray and Kim in January 2009 moved this amazing collection to their small family farm in Oregon City. They are carrying on the tradition begun by the Kings while also implementing new technologies and growing methods.

'Two Tone Pink' has petite pink-purple petals with white tips.

Ray gave me a copy of the King’s Mum catalog and right away I started drooling over the cultivars between the covers. As a cut flower choice, the mum is superb. The palette leans toward the warm end of the color spectrum, which is very en voguewith today’s floral designers: bronze, gold, terra cotta, salmon, champagne, orange, crimson, pink-red, lime green, apricot, burgundy, and all sorts of luscious bi-colored petal combinations. And of course, there are also pastel, cream and white flowers.

'Senkyo Kenshin' is a dark bronze 'spider' form - magical!

I know this is probably all old news to people in the National Chrysanthemum Society, and to specialty cut flower growers and their floral design clients. But I found it thrilling to meet Ray and learn how he and Kim are keeping alive this important cut flower category. Yes, I started to fantasize about growing some of these blooms in my own garden.

Note to self: King’s Mums is open to the public each October. Located about 20 minutes south of Portland (Oregon City is the end of the historic Oregon Trail), you can visit during business hours and see these yummy flowers up close and personal.

A beautiful punch of color comes from mums filling the hoop house at Bear Creek Farm.

There is another reason why mums stayed on my mind at the ASCFG conference. After meeting Ray and flipping through the beautiful flowers in his catalog, I was stunned to walk into one of Vicki Stamback’s hoop houses at Bear Creek Farms to discover rows of these very mums I’d just seen in that catalog.

I have to confess, I was a bit antisocial while skipping out of the demonstration of releasing beneficial insects in the greenhouse. But I wasn’t the only one climbing between the shoulder-high rows of mums, taking photos of these really superb blooms and making sure to jot down the name of each. These flowers were impossible to ignore as you can see here.

The following day, I sat in on “The Comeback of the Mum,” a presentation by Chehalis, Wash., grower Janet Foss. I learned enough to become a confirmed mum fanatic. You can read a summary of her presentation at A Fresh Bouquet.

I’ve got to share the rest of these incredible specimens: