Debra Prinzing

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Episode 716: More than a side hustle, flower farming and floral design with Marly Surena-Llorens of Fenimore & Rutland

Wednesday, May 14th, 2025

Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother’s stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in her family’s Brooklyn apartment. Today she gardens and grows cut flowers on two residential lots in Allentown, Pennsylvania, a college town located about one hour north of Philadelphia. Marly describes herself as a “farmer who designs,” and with just a quarter of an acre, her land produces enough flowers for Fenimore & Rutland’s seasonal bouquet subscriptions, wedding florals, and design workshops. I’m so thrilled that Robin Avni and I included Marly’s story in our new book, The Flower Farmers, and today you’ll meet her for our extended interview.

Marly Surena-Llorens of Fenimore & Rutland (c) Petra Somers
Marly Surena-Llorens of Fenimore & Rutland (c) Petra Somers

We’ve had a great kickoff week for the The Flower Farmers launch and the fun continues today with Marly Surena-Llorens of Fenimore & Rutland, an Allentown, Pennsylvania-based farmer-florist, our special guest.

Fenimore & Rutland cutting garden (c) Petra Somers
The English cottage garden style of Marly Surena-Llorens of Fenimore & Rutland (c) Petra Somers

Marly and I met at an ASCFG conference several years back and I knew I wanted to include her floral journey in a chapter of The Flower Farmers. We’re thrilled with the gorgeous photography she shared for the pages, and we’re so happy that her story is getting out into the world.

Marly Surena-Llorens at home and in her cutting garden (c) Petra Somers
Marly Surena-Llorens at home and in her cutting garden (c) Petra Somers

Today, join me in a lovely and inspiring conversation with Marly as we discuss her farmer-florist business, Fenimore & Rutland, its origins and inspiration, and the way she has turned a lifelong interest in English gardens into a micro farm serving weddings, events, and everyday customers in her area.

Marly Surena-Llorens of Fenimore and Rutland in her studio (c) Petra Somers
Marly Surena-Llorens of Fenimore and Rutland in her studio (c) Petra Somers

Find and follow Fenimore & Rutland on Instagram and Facebook.

Meet Marly, Debra & Robin on Tuesday, June 10th at Longwood Gardens!
Tues., June 10th (6-7:30 pm), KENNETT SQUARE, Pennsylvania.
Longwood Gardens hosts Robin Avni and Debra Prinzing for a lecture and book-signing about The Flower Farmers. They’ll be joined by Marly Surena-Llorens of Fenimore & Rutland (Allentown, Pennsylvania) will join as their special farmer guest. 
Tickets: $26-$29; Event Details Here.

Check out the full event calendar for The Flower Farmers book launch (May & June)


Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at ascfg.org.

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Turning on the Lights; Surly Bonds
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 715: From Farmers’ Market to Elevated Retail, with Abby Matson of Diddle and Zen and Julie Rémy of Fleuris Orchard and Blooms

Wednesday, May 7th, 2025

It’s a Red-Letter Week here at Slow Flowers, as my longtime collaborator, Robin Avni, and I celebrate the May 6th publication of The Flower Farmers, our beautiful and informative new book featuring 29 growers across North America. You’ve heard a bit from some of the experts profiled in The Flower Farmers, and you’ll continue to meet and be inspired by them in the coming weeks and months.

A page from The Flower Farmers, featuring Diddle & Zen's Abby Matson
Pages from The Flower Farmers, featuring Diddle & Zen’s Abby Matson
Pages from The Flower Farmers, featuring Julie Rémy of Fleuris Orchard & Blooms
Pages from The Flower Farmers, featuring Julie Rémy of Fleuris Orchard & Blooms

Today’s episode centers around the stories of two of the book’s many floral entrepreneurs, as Abby Matson of Vermont-based Diddle and Zen, and Julie Rémy of Victoria, British Columbia-based Fleuris Orchard and Blooms share their experience with retail channels to sell the flowers they grow. We recently hosted Julie and Abby during the May Slow Flowers Meet-Up, and today’s episode is the replay recording of that session. There are countless takeaways from this special focus on retail channels for locally-grown flowers and I’m excited to dive right in and introduce you to these gifted women who are shaping floral enterprises to fit their lives.

Find and follow Julie and Abby’s at these social places:

Diddle and Zen on Instagram and Facebook

Fleuris Orchard & Blooms on Instagram and Facebook


THE FLOWER FARMER – We’ve Published!

Meet Debra & Robin on The Flower Farmers Book Tour (May and June) Calendar of Events here. We’ll be at other locations throughout the summer and we’ll be adding new events to promote The Flower Farmers book, so check out our Instagram feed @slowflowerssociety to stay up to date.


Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, A-Roo offers a full selection of eco-friendly items for your business or to start the process of developing a look that is uniquely yours. Visit them at a-roo.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; For We Shall Know Speed
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com