Earlier this year I met the creative team of Garden Tribe, Beth LaDove and Jen Long, two Bay Area creatives who have combined their love of gardening, documentary video and education to bring hands-on horticulture to life on the small screen.

Garden Tribe has been lauded in the San Francisco Chronicle as “an online classroom that connects the world of gardeners with world-class horticultural experts and garden/floral designers.”

Sunset magazine singled out Garden Tribe as a “Best in the West” online find.

I first learned of Garden Tribe when they debuted a workshop about designing and building “living arrangements,” taught by Baylor Chapman of Lila B. Design (and The 50 Mile Bouquet fame) at the San Francisco Flower & Garden Show.

After some discussion, Jen and Beth asked me to develop some online floral content for their new site. We filmed on day in early June at the beautiful Oak Hill Farm in Sonoma, California.

Today, thanks to Garden Tribe’s generosity, I am thrilled to share a “sneak peek” video clip to whet your appetite for the full workshop.

Please enjoy “Eco-Friendly Floral Design – Quick Tips” (see above) and “Cutting Flowers” (below).

You can find details about the full curriculum of workshops at GardenTribe.com.

Jen Long (left) and Beth LaDove (right), creators of Garden Tribe.

I was so impressed with their vision that I asked Beth and Jen to take part in a Q&A about their mission.

Debra: Please introduce yourselves and explain your interest/passion for gardening?

Beth & Jen: We are both lifelong gardeners and entrepreneurs. Beth comes from a long lineage of Italian food growers. Jen has never met a flower she didn’t want to grow. Between the two of us, we’ve probably been obsessed with just about every kind of garden and plant out there, at one time or another. Together, we have a shared passion for growing things. And these days, we are thrilled to be growing a business designed to give people a more joyful, meaningful experience of gardening.

Debra: How did you come up with the idea to launch online video educational programming?

Beth & Jen: We get questions all the time about how and when people should do things in their garden. The best way to answer those questions is by literally showing people what to do. We decided to create beautiful video classes that demonstrate real gardening, step-by-step. We also designed our classes to stream online, so that learning can happen anytime, anywhere.

Debra: Why GARDEN TRIBE? It’s such a cute name!

Beth & Jen: Gardening knowledge has always passed along in a tribal way–from person-to-person, out in the field. We named our company Garden Tribe because it honors how important it is to learn from each other, and cultivate our community.

Debra: Who is your target audience?

Beth & Jen: We know that all gardeners, from beginning to experienced, are looking for trustworthy information. That search often begins online, and the quality of that information greatly impacts the real world DIY experience.

We’re providing curated, high-quality content for people who want to learn from top experts, so that their projects can get started right, the first time. Because our real goal is to get people where they most want to be: out in the garden and having fun.

Debra: How many classes have you produced and what do you have cooked up in the future?

Beth & Jen: We have seven classes streaming now, with more launching in the near future. We’re also always adding new seasonal content. (The best way to stay in-the-know is to join our mailing list.)

As for future projects, we’re busy creating a new way for everyone on gardentribe.com to connect and share!

Debra: Anything else you want people to know?

Beth & Jen: We’re excited to be part of a growing movement that’s bringing the next generation into gardening. It’s so amazing to work with world-renowned experts (like you, Debra!) and share all that gardening knowledge online, around the globe. We’d love everyone to join our tribe, and share their questions, ideas and inspiration!

Thanks to you both~ and thanks for sharing your passion with my tribe!

I’ve been home for a few weeks from my 11-day road trip that took me by plane to Southern California and back home again behind the wheel of a rental car. I have many fond memories (as well as the photographs that I collected), while stopping along U.S. Hwy. 101 on my way north to Seattle.

So here is a second travelogue, which I think many will enjoy.

I stopped at the home and garden of fellow writer and sweet friend Sharon Lovejoy and her partner in all, Jeff Prostivitch. They live in San Luis Obispo, a stunning area of coastal California, in a cozy bungalow surrounded by an oft-photographed and published garden.

There are several highlights from this short visit that I want to share.

First of all, I got to hold in my hands the advanced readers’ copy of Sharon’s debut novel, Running Out of Night, which will be published in November.

On an earlier visit to Sharon and Jeff’s (I think it was in the fall of 2009), I tagged along with Sharon to a regular session with her writer’s group. This is the small gathering of writers in her area who have faithfully met with one another for years as they’ve read given both encouragement and critiques of each other’s writing projects. It was on that visit that I heard Sharon read aloud one of the chapters of her novel-in-progress. 

So you can only imagine how thrilling it was to sit for a while on the sofa in their living room and read the first few chapters in the REAL book! If you have a young person in your life (ages 7-12), I urge you to order this book or ask your librarian to order it. It is an adventure that involves two young girls who are equally enslaved, despite the difference in their skin color. I thoroughly love the characters, the plot – and the dialogue! Sharon is a masterful storyteller and I can’t wait to get this book into the hands of my niece (a 4th grade teacher) and her students.

A bud vase displays charming nasturtium flowers and foliage, on the edge of the kitchen’s vintage farm sink.

I also experienced a treat that anyone who visits this abode is bound to see. This is the home of gardeners, naturalists and amateur botanists. Every single thing that grows in the Lovejoy-Prostovitch garden is a gift from the earth. And they cherish those gifts with fervor.

The simplest tendril, sprig or pod is elevated with love and affection by Sharon and Jeff. Their home is filled with tiny bouquets and posies. The whole idea of “bringing the garden indoors” takes on new meaning when jam jars, bottles and shot glasses are filled with minature floral arrangements. A delight for the eyes. Here is a peek at some of the ones I noticed (I’m sure there were more!):

Geraniums (pelargoniums) in a bottle; citrus on a cake plate.

The posy by my bedside table. With the sweet William and sprigs of herbs tucked inside, you can only imagine how it scented my dreams that night!

Cheery golden-yellow columbine in the bathroom. Is that parsley as the greenery?

Vases of flowers even appear in the garden, like this display of bird-of-paradise, collected with the potted succulents.

Mr. Owl, with the moon, spotted on that magical night at Old Edna.

That evening, Sharon and Jeff brought me along as their guest to a party given by their friends Aline and Frank.

This lovely couple lives in New England but spends part of the winter months staying in the San Luis Obispo area to be closer to some of their grandchildren.

While they have rented many types of houses for their winter interludes, this year found them settled in at a place outside SLO called Old Edna. 

Sharon promised: “Oh, Deb, you’re going to love it!”

And she was right.

Seen from the back, through the trees, the two-story tin mercantile building, circa 1908.

Old Edna has an amazing history, and I hope to do it justice with this brief summary (please follow all the links to read more). Today, Old Edna is the creation of a dreamy artist named Pattea Torrence.

Pattea’s office, in a charming garden shed on the Old Edna grounds.

Love how an old branch becomes a “trellis” under the eaves.

Sharon and Jeff, both taking photos, at Old Edna. They are standing in front of the original Old Edna cottage.

Pattea has saved this elderly hamlet that time almost forgot, turning it into a destination that includes guest cottage farm stays, wine tasting, special events and more.

In 2000, Pattea and her husband Jeff Kocan purchased the two-acre, 100-year-old townsite with its running creek in Edna Valley (a world-class, wine-producing region) and two-story tin building (once a general store, dance hall and post office, dating back to the turn of the century, 1900).

They have salvaged and restored many of the structures and created a magical place for guests who stay for short or extended periods. There are two guest cottage on site, a three-bedroom Suite Edna and a one-bedroom honeymoon cottage called DeSolina. 

Another stunning sight: Birds in flight, in the sky overhead – a perfect V formation.

Pattea is affectionately known as “The Mayor” of Old Edna. She was a gracious host, although I have to also thank Aline and Frank for their amazing hospitality!

I hope to return and spend more time, but these photos will give you a glimpse of what I experienced. Up next: A visit to The Sun Valley Group, an unforgettable flower farm in Arcata, California.

2 Workshops + 1 Saturday = Flower Filled Day
When: May 3, 2014
Where: The 95 Yesler Collective Studio, 3rd floor (Seattle)
Who: Debra Prinzing & Alicia Schwede

Workshop #1 – 10:00-12:00
Seasonal Flowers with Debra Prinzing

Every single element in this vintage white pitcher is from my Seattle garden. Happy Spring!

What: A seasonal, hands-on floral design workshop for gardeners, DIY designers and flower lovers alike.
When: 10-12
Who: Debra Prinzing, Slow Flowers advocate and author of The 50 Mile Bouquet and Slow Flowers. Debra is an award-winning writer, editor and speaker. She has spoken and/or led hands-on floral design workshops at major botanical gardens and for leading garden clubs including the Dallas Arboretum, Denver Botanic Garden, Chicago Botanic Garden, Los Angeles Arboretum, Pasadena Garden Club, Seattle Garden Club, the Garden Club of Santa Barbara, and more. She was the 2014 Floral Curator for the San Francisco Flower & Garden Show. Learn more about Debra at www.debraprinzing.com.

Seasonal Flowers introduces students to of-the-moment flowers for growing and arranging as each reflects her/his personal style and creative muse. Taught in a 2-hour session, the workshop is formatted as follows:

• Introduction of seasonal flowers, foliage and other botanicals
• Discussion of growing methods and popular cultivars
• Discussion of harvesting/post-harvesting treatments
• Principles of color and elements of design that relate to specific floral ingredients
• Eco-friendly design techniques and care tips

You’ll take home a custom floral arrangement or bouquet for your home, along with a resource handout.

A la carte Price: $95 per student; or take advantage of the bring-a-friend price of $175 for two

Supply fee per student/per class: $15 (includes vase, tools and floral design supplies)

Lunch Break – 12-1pm, lunch on your own.

Workshop #2 – 1:00-4:00
The Bridal Bouquet & Pricing Workshop with Alicia Schwede 

Demystify the design and pricing of a Wedding Bouquet with Alicia Schwede.

What: A hands-on floral design workshop with a discussion and learning session about pricing designs.

When: 1:00-4:00pm
Who: Alicia Schwede, owner of Bella Fiori & editor of the Flirty Fleurs Floral Designer Blog. Alicia is the author of Bella Bouquets Book, which will be available for purchase at the workshop.

The Bridal Bouquet & Pricing Workshop is a hands-on workshop where you will learn how to design luscious hand-tied bouquets. After we design a beautiful bridal bouquet we will have a discussion and learning session about pricing our designs. All instruction and fresh flowers are included, please bring your own tools.

Investment: $195.00 

 ……………………………………………………………………………………..

Please note: You may choose to take one or both of the workshops. Either way, the workshops must be paid for separately.

Register for Debra’s Workshop

Register for Alicia’s Workshop

Questions? Send Alicia an Email
Or send Debra an Email
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I took this photo of Steve and Gretel Adams in August 2012. They’re amazing – and I’m so happy to share their conversation with you today! (c) Debra Prinzing 

In the workshop . . . (c) Debra Prinzing

Gretel and Steve Adams of Sunny Meadows Flower Farm in Columbus, Ohio, are young flower farmers whose creativity and determination to earn a living from their land is truly inspiring.

This young couple didn’t grow up in the agricultural world; so naturally, they consider themselves serendipitous farmers. A food-farming apprenticeship sparked Steve’s passion for farming. And Gretel was blessed to inherit a 10-acre lot outside Columbus that her father bought in the 1980s.

My friend Rich Pomerantz, a fellow member of the Garden Writers Association, has taken some beautiful photographs of Gretel and Steve for his series about Young Farmers. Enjoy his post here.

As children, they both loved to be outside playing in the dirt and connecting with nature. As young adults, Steve and Gretel’s farming skills continue to flourish with their involvement in the U.S. cut flower industry. They are trying to live life as sustainably as possible using organic practices, composting to make soil amendments, and heating their house with wood, growing their own food and making natural soaps, among other things. 

Gretel, touring me through the growing fields. (c) Debra Prinzing

Sunny Meadow Flower Farm is filled with fields of beautiful flowers and four greenhouse structures help Steve and Gretel extend the growing season in Ohio.  

This farm-based business is established on a 10-acre parcel just inside the Columbus city limits. 

They recently told me about the way their acreage is used:  

“This coming season, our field space will include about 4 acres in production — plus 1 acre for our perennial and greenhouse space, making for a total of 5 acres.  The remainder of the tillable land will be rotated with cover crop to maintain soil health.”

Sunny Meadows’ flowers are sold at three seasonal farmers’ markets in Columbus and through Whole Foods stores in the region. Gretel is also a talented floral designer and the farm has added wedding floral design services, which is one of the most successful sources of income for the farm. 

Please enjoy our conversation – I know you will be impressed with Gretel and Steve, and you’ll find their passion contagious.

In the podcast, we discussed the upcoming Cut Flower Growers’ School, a program of the Association of Specialty Cut Flower Growers that is scheduled for March 3-4, 2014 in Ft. Worth, Texas.

Steve and Gretel will be teaching a workshop called: “What to Grow and Why,” addressing how to choose which perennials to grow & which annual varieties are the best producers? 

And thanks to Sunny Meadows Flower Farm for providing these wonderful images that you can enjoy here:

A Sunny Meadows Flower Farm wedding, with bride Pilar and groom Matt – and their beautiful seasonal & local Ohio-grown flowers

A gorgeous boutonniere using Sunny Meadows’ awesome lisianthus — for another local wedding – with bride Genevieve & groom Todd. 

On the farm . . . 

Gretel (right) and friend – showing off their floral crowns. 

A sense of the beauty of this farm – as seen in one section planted with salvia. 

What an organized place – rows of field-grown flowers and well-appointed greenhouses.

A Sunny Meadows Flower Farm bouquet

Be still, my heart~ A beautiful bouquet by Gretel, using flowers she and Steve grew.

Grown & designed by Gretel Adams, Sunny Meadows Flower Farm.

Another lovely bridal bouquet from Sunny Meadows Flower Farm.

A sublime color palette for a gorgeous bouquet last July.

I’m so pleased to have been able to introduce you to Gretel and Steve. On their web site, they write:

“Our mission is to educate the public about the quality and vase life of local flowers. Although you can get flowers for dirt cheap flown in from the Equator, the workers there do not have the same rights and protections and there are fewer restrictions on chemical use. So who knows what you are really buying? As a farm specializing in all naturally-grown fresh cut flowers, we are trying to show people just how important supporting your local flower farm really is.”

Follow SUNNY MEADOWS FLOWER FARM on Facebook here

To add your name to the Sunny Meadows Flower Farm, email Gretel & Steve at: SunnyMeadowsFlowerFarm@gmail.com

Because of your support as a listener, listeners have downloaded this podcast nearly 6,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

THE ALLURE OF AMARYLLIS

‘Joker’, a red-streaked amaryllis – perfect for a long-lasting holiday display

Ingredients:

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Floral designer, educator, author-blogger and visionary, Alicia Schwede

If you’re at all active in the online universe, and if you’re a florist or simply passionate about good design, you probably already know about today’s talented guest, Alicia Schwede, creator of the popular FLIRTY FLEURS blog.  Alicia has more than a decade of floral design to her credit, beginning with her first wedding clients in the Bay Area, and later, her Denver-based studio Bella Fiori.  

In the past year, Alicia migrated from Colorado back to Northern California’s wine country, where she created the florals for many happy bridal parties this past wedding season. And now, due to life’s unexpected turns, she is here in the Pacific Northwest. 

The life of a studio designer is a lot like the life of a writer. You are pretty mobile, and you can take your talents with you when you relocate. That’s exactly what happened this fall, when Alicia followed her husband Chad for a work-related move. We met in person when she surprised me by showing up in a workshop I taught last month.  

Since then, we’ve had several great discussions about floral design and the state of the business. I’m excited to share our most recent conversation with you in today’s podcast. Learn more about Alicia, about her career as a floral designer, and what inspired her to launch FlirtyFleurs.com, an online community for floral designers to gain ideas and inspiration from each other.  

In this podcast, we also discuss her beautiful book, Bella Bouquets, which is a compendium of more than 100 wedding bouquets, arranged by color theme, which is quite the perfect way to organize flowers. 

I was struck by this passage from the foreword to Bella Bouquets:

” . . . I still stop dead in my tracks when I spy a perfect peony, a gorgeous garden rose or the sweetest sweet pea at the market,” Alicia writes.  “I find great pleasure in sharing my love and affection toward flowers. This book, and the blog Flirtyfleurs.com are just a few ways for me to share and connect with others while exploring the flower path ahead.”

To me, that flower path is right here, under our noses. It’s not on another continent, especially when locally-grown and seasonal botanicals are available to designers and flower lovers. A big believer in locally-grown blooms — and it’s no wonder, since she has many ties to California floral sources — Alicia shared four of her favorite American-grown arrangements for you to see here. “How funny is that?” she wrote in her email message accompanying these images. “Four bouquets representing three different states!” 

Anemones are grown by Stevens & Son in Arvada, CO (designed in CO)

Tulips bouquet – all tulips and daffodils from Pike Place Market;
Washington grown (designed in WA)

Bella Fiori Garden – from Alicia’s garden, all of it!

Bella Fiori Dahlias – mostly from Alicia’s garden, Dahlias are CA grown (designed while in CA)

If you're interested in learning more about Alicia and Flirtyfleurs, be sure to subscribe to her free 
newsletter. You'll also find details and registration information on Alicia's "Bridal Bouquet Workshop," 
which I'm hosting at my event space in Seattle's Pioneer Square on Feb. 1, 2014. 

Thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, there have been more than 3,500 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Thank you, Alicia, for such inspiration! Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

Embrace the season and join this creative and spirited SLOW FLOWERS Workshop

Long-needled lady pine boughs, glossy holly with golden berries, lichen-covered branches – a stunning Holiday arrangement for the season. 

The HOLIDAY CENTERPIECE AND ARRANGEMENT BAR

A Hands-On Design Workshop
with Debra Prinzing, Whitney White and Erica Knowles
Friday, Dec. 6th (6-8 pm) or Saturday, Dec. 7th (10 am-Noon)

As Seen in the December 2013 issue of Better Homes & Gardens

Bring Nature Home for the Holidays!

Aromatic conifers, glossy camellia and magnolia foliage, enticing rose hips and berries,
plus winter blooms, garden roses, beautiful fruit, colorful branches — and more!

In this make-and-take class, you’ll learn how to create a fresh, beautiful, nature-inspired centerpiece for the holiday season. All instruction, supplies and plants are included. Bring your project home and enjoy it for the holidays!

Lush Magnolia leaves, glossy boxwood and beautiful amaryllis blooms.

Sparkling beverages and tasty refreshments will be served.

Cost: $95 per person or take advantage of our “bring a friend” special, 2-for-$145

Location: 95 Yesler Collective, 95 Yesler – 3rd floor, Pioneer Square (Seattle, WA)

Copies of Debra’s books “Slow Flowers” and “The 50 Mile Bouquet” will be available
for purchase and she will be happy to personally inscribe them for you.

Pre-registration required:

The Holiday Arrangement & Centerpiece Bar 

Friday December 6, 2013 from 6:00 PM to 8:00 PM PST  

The Holiday Arrangement & Centerpiece Bar 

Saturday December 7, 2013 from 10:00 AM to 12:00 PM PST

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CORRECTED AUDIO INCLUDED HERE~

Sarah Ryhanen of Saipua, is a Brooklyn floral designer who has planted her own flower farm (Episode 110)

Saipua means “soap” in Finnish, reflecting Sarah’s family heritage.

Nicolette Owen (left) and Sarah Ryhanen (right), collaborators in The Little Flower School of Brooklyn.

I first learned about Sarah Ryhanen when I read an article about The Little Flower School of Brooklyn, a venture she had created with fellow floral designer Nicolette Owen of Nicolette Camille Floral. The article was in none other than the New York Times, in which the writer proclaimed the renaissance of old-fashioned floral design for modern-era crafters. 

Reading that article was like a huge floral flag being waved in front of my eyes.

Right on! The floral world I was so fascinated with documenting for The 50 Mile Bouquet was in good hands with these young, passionate, talented, urban designers. 

All the supplies, beautiful, simple and ready for the flower arranging students at The Little Flower School of Brooklyn.

So like probably everyone else in the country, I started stalking Sarah through her web site and blog, and following Nicolette’s work through her web site and the lovely floral arrangements she created for Bringing Nature Home (Rizzoli, 2012), a book by photographer Ngoc Minh Ngo.

Welcome to Saipua + Flower School.

When I spent a few days in New York City last August, I contacted them to ask whether I could sit in on one of their workshops. The class was sold-out, of course, so I was just an observer. It was amazing to me that 12 persons (11 women and 1 man) gathered on a sweltering Saturday morning to create bowls of flowers in an un-airconditioned warehouse-studio in Brooklyn. There was so much excitement in the room, with a combination of newcomers and repeat students. People soaked up every word, concept and idea Sarah and Nicolette offered – and they were unabashedly proud of their own creations. 

Every detail was attended to in advance, as you can see by the photos I took that day. Sarah and Nicolette shared about their own design processes, about the way they select floral ingredients, and how they prefer to use materials like pin frogs and chicken wire (rather than foam). 

Seasonal, locally-grown late summer flowers.

As the designs took shape, I had a bird’s eye view, perched in the tiny loft above the workshop. After students finished their arrangements, the women served them champagne and appetizers, like a fancy party. It’s no wonder these creative gatherings are so popular! It’s like going on an art retreat in the midst of your crazy, busy life. A moment in time that prompts anyone to feel more creative, more experimental, more artisitc.

When we met, one of the things Nicolette and Sarah and I discussed was the challenge of finding the flowers and botanicals they wanted and needed for special events, from weddings to workshops. Sarah told me that she and her partner Eric Famisan had recently purchased farmland in upstate New York, where they were in the early stages of planting a flower farm. 

A creative explosion of floral expression – enjoy this bird’s eye view.

A still-life of the beautiful arrangements created by students of The Little Flower School of Brooklyn, August 2012.

Since then, I’ve watched as The Farm at World’s End has evolved, through Sarah and Eric’s wonderfully-photographed blog and honest, heartfelt text. 

Under a heading called “The Idea,” here’s what Sarah writes:

When the economy took a dive in 2008 we started to see a major loss in the NYC flower market. Loss of interesting product. The unusual, weedy, wild stuff that I was so into and that made my work unique. The trouble was that wholesalers had to be safe – the floral industry is one of the first to feel the blow of a weak economy. So wholesalers on the flower block of 28th street stuck to what they knew would sell; your South American hot house roses, ranunculus, lilies, peonies. Here’s a perfect example  — pre 2008 you could buy Garden Valley Roses (fragile, exquisite but expensive heirloom roses) on the block. 

Around that time I was starting to explore other outlets for material. We found local farms to supplement our market purchases (River Garden, Lebak, Added Value), and also started ordering product direct from the west coast – the promised land of flowers. 

Still there was always something I could not locate. Auricula, campanula “pantaloons”, black hellebores, unusual bearded iris…at Saipua we now spend hours and hours searching for the highest quality, most unusual flowers. Visiting flower farms and talking to growers is the best part of my job. You meet these crazy, passionate people and let me tell you – it’s contagious. Eventually you got to try growing yourself. So here we are.

On the flower block back in the city, the guys joke – when are you going to start selling us flowers? I try to explain to them (and to everyone who has not yet been to Worlds End) that it’s a slow process. That we’re years away from producing the opulent abundance that people envision when they hear “Flower Farm”. But I’ve come to realize that it’s not about quantity. I’m not in the business of hustling anymore. None of our work at Saipua will ever require thousands of stems.  It will however require a brown iris. And by god, I’m going to grow it.

Fortunately for listeners of The Slow Flowers Podcast, I had a quick 36-hour layover in New York a few weeks ago, en route to my Italian writing retreat. It coincided with a late afternoon opportunity to sit at the kitchen table in Sarah’s Brooklyn apartment, just around the corner from Saipua’s studio. We talked about farming, flowers and collaboration. Please enjoy the conversation.

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SLOW FLOWERS Podcast: Fun with Flowers and J Schwanke (Episode 109)

I’ve been having fun running into American-grown flower advocate and floral industry personality J Schwanke. He was one of the friendly faces I enjoyed seeing in Miami earlier this year.

The name J Schwanke is synonymous with flowers and floral design and I’m pleased to introduce you to this energetic and super-talented guy. J is the owner and CEO of uBloom.com, a web site devoted to everything flowers – and the platform for J’s weekly web-based flower television show, “Fun with Flowers and J.”

J Schwanke, photographed on a recent fall day after he created the centerpieces for a Farm-to-Table orchard dinner.

He has been promoting American Grown flowers for so much longer than I have – and I credit J for pioneering the message that I’ve also embraced as my personal cause. It’s wonderful to have someone out there already trumpeting the message – and to join together in promoting the Slow Flowers movement.

Since I come from the gardening and DIY floral world and J is very well known in the professional floral world, I didn’t really know who he was during the years I was reporting and writing The 50 Mile Bouquet book. I first met J on my computer screen when I watched one of his California Grown Experience videos, which he produced in 2010-2011 as a series of online tours of California flower farms and related businesses such a floral wholesalers. That’s when J’s telegenetic personality, passion for flowers, and ability to draw out people and their stories impressed me. “Who is this guy, anyway?” I thought.

Kelly Blank snapped this photo of J and me on the day we finally met – in late April – at Disney’s EPCOT flower show.

Through our mutual friend and colleague Kasey Cronquist, I eventually met J via phone conference calls in which we both participated.

Then, earlier this year, J and his partner Kelly James Blank surprised me by attending one of my presentations at EPCOT’s International Flower & Garden Festival in Orlando.

That was pretty serendipitious – and it led to an evening of conversation, cocktails and dinner together – talking about our favorite subject: Flowers (former Garden Design magazine editor Sarah Kinbar was also with us – and that was such a treat to be together!)

Fun with Flowers and J is the weekly how-to Web series you can find at uBloom.com

The California Grown Experience is featured on uBloom.com, the first Web-Based TV Show about Flowers, which J created in 2006 – and which continues to air today. Every Monday, J releases a new “FUN with Flowers” episode.  You can find a collection of more than 500 how-to videos and flower farm documentaries on the site, including a new series called the “Florida Fresh Flower and Foliage Tour.” Previews of all J’s shows are included free on the site; viewers can purchase downloads for $1-$2 or subscribe to uBloom for $30 a year to receive complete access to the entire archive. 

1966: J in a greenhouse with his mother. Pretty darned cute~

J has lived his entire life surrounded by flowers, in fact, his mother gave birth to him a flower convention she and his father were running. A fourth-generation florist and foremost expert in cut flowers and foliage, J received the prestigious Tommy Bright Award, lifetime achievement recognition for flower communication. and the Crystal Rose Award, denoting him a “Living Legend” in the world of flowers.

J is a member of the American Academy of Floriculture (AAF) and the American Institute of Flower Designers (AIFD). He is a Certified Flower Designer (CFD) and a designated Professional Flower Communicator International (PFCI). His deep source of energy has sent J around the globe to give presentations, demonstrations and hands-on workshops in all 50 States, Canada, Mexico, and throughout Europe.

I invite you to listen in on our conversation and meet J, too. Then, mosey on over to uBloom.com to learn about all of its features, sign up for J’s free newsletter and learn more about the extensive content offered there. 

One of J’s newest ventures, which we discuss on the podcast, is the Professional Resource Guide. This is a free directory that lets professionals and DIY floral designers find WHERE TO BUY the many products and supplies featured on uBloom.com. Here is the link to that excellent new resource.