The Slow Flowers Podcast is the award-winning show known as the “Voice of the Slow Flowers Movement.” Launched in 2013 as the original flower podcast, we’ve devoted more than 10 years to covering the business of flower farming, floral design, and the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
April 2nd, 2014
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If you’re in the floral industry — a flower farmer, a wholesaler, an event planner or a floral designer — you’re probably thinking about wedding season, right? In fact, I was recently talking with some of my fellow board members at the Seattle Wholesale Growers Market about planning a wedding event and we all agreed to schedule it before Memorial Day. “Wedding season official starts after Memorial Day,” someone in the group reminded us.
Fresh From the Field Wedding Flowers, The Book & DVD
If that’s the case, the timing to welcome today’s two guests is perfect. Lynn Byczynski and Erin Benzakein are the authors of a brand new book and companion DVD called Fresh from the Field Wedding Flowers: An Illustrated Guide to Using Local & Sustainable Flowers for Your Wedding. The 112-page book was published in February by Fairplain Publications and is available in print for $40 and for various e-reader platforms.
Fresh from the Field Wedding Flowers is a tremendous resource promoting the use of local flowers for weddings. It was created for the eco-conscious couple committed to having a greener wedding, the specialty cut flower farmer who sells flowers for weddings, the floral designer who wishes to get in on the locally grown trend, and the passionate gardener who wants to grow flowers for events.
Illustrated with dozens of photographs from actual weddings, this book celebrates the romantic, bold, vibrant arrangements created by today’s top floral designers using local flowers and other botanicals. It informs brides about how to find local growers, what levels of service to expect, and how to stretch a floral budget. It includes advice for DIY weddings, and instruction in basic floral design techniques. Step-by-step photo essays show how to make a hand-tied bouquet, a boutonniere, a mason jar centerpiece, and a large altar arrangement.
Four videos totaling 75 minutes teach you the mechanics and overall thought process that go into creating flowers for an event. Designer Erin Benzakein demonstrates how she constructs an abundant bridal bouquet, a large altar arrangement, a low and lush centerpiece, a boutonniere and a pin-on corsage. The videos can be viewed on a computer with the CD that accompanies the book; or they can be viewed online with the links and passwords included in the book. Here is the Table of Contents:
About the Authors 4
About This Book 5
The beauty of local flowers 7
Eco benefits 7
A sense of place 10
Trending designs 11
Seasonality 12
A few words about wildflowers 13
What to expect when buying local 14
Prices for local flowers 18
Where to use flowers 19
Money-saving tips for tight budgets 20
How to find local flowers 23
The DIY Wedding 25
How many flowers do you need? 29
Succulents: unusual and textural 30
Floral Design Basics 33
Mechanics of floral design 35
Tools of the trade 37
The Absolute Essentials 38
Step-By-Step Design 39
Hand-Tied Bouquet 40
Boutonnieres and Corsages 57
Mason Jar Centerpiece 64
Large Urn 73
The Video Tutorials 84
Bloom Times 89
Ingredients 93
Photo Credits 110
About the Authors:
Lynn Byczynski
Lynn Bycynzkski. Lynn is an established flower farmer who has grown certified-organic flowers for florists, supermarkets, a pick-your-own subscription, and weddings. Based in Lawrence, Kansas, where she and husband Dan Nagengast raised their two children on a small farm, Lynn has turned her love of flower farming into a vibrant career as a publisher and author. In 1997, she wrote The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which has been credited with helping thousands of people get started growing cut flowers commercially. The revised and expanded version of this essential reference was released in 2008 and it’s still a best-seller. Lynn is also the founding editor and publisher of Growing for Market, a national magazine for small-scale, sustainable vegetable and flower farmers that she has published since 1992.
Erin Benzakein
Erin Benzakein. Owner of floret, a flower farm and floral design studio based in Mount Vernon, Washington, Erin met her coauthor Lynn when she proposed submitting an article to Growing for Market. You’ll hear the rest of the story of how that collaboration developed in my conversation with the two. Today, Erin is a flower farmer, a designer and writer whose popular blog features original photography and chronicles the daily life of her family- and flower-centered business. Cut flowers grown on Erin’s farm are sold at Whole Foods grocery stores throughout Washington, Oregon and Canada. Erin teaches floral design and small-scale flower farming workshops and I’ve written about her work for Sunset and Country Gardens magazine. Victoria Magazine and Design Sponge have also featured her in stories. Last fall, I interviewed Erin and fellow farmer-florist Jennie Love in a podcast about their Seasonal Bouquet Workshops. Follow this link to listen to that episode.
I’m so impressed with this project and I can’t recommend it enough as a useful guide for any flower farmer or DIY bride who wants to dive into floral design. And for established floral designers who want to expand their repertoire of services to feature seasonal and locally-grown flowers, I think you’ll draw lots of inspiration from the resources in Fresh From the Field Wedding Flowers, especially from all the contributed designs and the 75 minutes of design instruction. Lynn and Erin have shared a preview video clip to give you a flavor of the demonstrations:
More Resources:
WEB: Fresh From the Field Wedding Flowers
Follow on FACEBOOK
Follow on PINTEREST
Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 9,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.
If you like what you hear, please consider logging onto Itunes and posting a listener review.
Until next week please join me in putting more American grown flowers on the table, one vase at a time.
The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.
Posted in American Grown, Blog Posts, Book reviews, Creativity, Entertainment, floral design, Gardening, General, Podcast Episodes, SLOW FLOWERS Podcast, Writing | 4 Comments »
March 30th, 2014
Natasha Lisitsa used more than 2,000 stems to create this dynamic signature piece that greeted showgoers above the grand allee.
READ MORE…
Posted in American Grown, Creativity, floral design, Gardening, General, Plants, Playfulness | No Comments »
March 27th, 2014
2 Workshops + 1 Saturday = Flower Filled Day
When: May 3, 2014
Where: The 95 Yesler Collective Studio, 3rd floor (Seattle)
Who: Debra Prinzing & Alicia Schwede
Workshop #1 – 10:00-12:00
Seasonal Flowers with Debra Prinzing
Every single element in this vintage white pitcher is from my Seattle garden. Happy Spring!
What: A seasonal, hands-on floral design workshop for gardeners, DIY designers and flower lovers alike.
When: 10-12
Who: Debra Prinzing, Slow Flowers advocate and author of The 50 Mile Bouquet and Slow Flowers. Debra is an award-winning writer, editor and speaker. She has spoken and/or led hands-on floral design workshops at major botanical gardens and for leading garden clubs including the Dallas Arboretum, Denver Botanic Garden, Chicago Botanic Garden, Los Angeles Arboretum, Pasadena Garden Club, Seattle Garden Club, the Garden Club of Santa Barbara, and more. She was the 2014 Floral Curator for the San Francisco Flower & Garden Show. Learn more about Debra at www.debraprinzing.com.
Seasonal Flowers introduces students to of-the-moment flowers for growing and arranging as each reflects her/his personal style and creative muse. Taught in a 2-hour session, the workshop is formatted as follows:
- Introduction of seasonal flowers, foliage and other botanicals
- Discussion of growing methods and popular cultivars
- Discussion of harvesting/post-harvesting treatments
- Principles of color and elements of design that relate to specific floral ingredients
- Eco-friendly design techniques and care tips
You’ll take home a custom floral arrangement or bouquet for your home, along with a resource handout.
A la carte Price: $95 per student; or take advantage of the bring-a-friend price of $175 for two
Supply fee per student/per class: $15 (includes vase, tools and floral design supplies)
Lunch Break – 12-1pm, lunch on your own.
Workshop #2 – 1:00-4:00
The Bridal Bouquet & Pricing Workshop with Alicia Schwede
Demystify the design and pricing of a Wedding Bouquet with Alicia Schwede.
What: A hands-on floral design workshop with a discussion and learning session about pricing designs.
When: 1:00-4:00pm
Who: Alicia Schwede, owner of Bella Fiori & editor of the Flirty Fleurs Floral Designer Blog. Alicia is the author of Bella Bouquets Book, which will be available for purchase at the workshop.
The Bridal Bouquet & Pricing Workshop is a hands-on workshop where you will learn how to design luscious hand-tied bouquets. After we design a beautiful bridal bouquet we will have a discussion and learning session about pricing our designs. All instruction and fresh flowers are included, please bring your own tools.
Investment: $195.00
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Please note: You may choose to take one or both of the workshops. Either way, the workshops must be paid for separately.
Register for Debra’s Workshop
Register for Alicia’s Workshop
Questions? Send Alicia an Email
Or send Debra an Email
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Posted in American Grown, Creativity, floral design, General | No Comments »
March 26th, 2014
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Katherine Anderson, leading a tour at her flower farm.
It is my pleasure today to introduce you to Katherine Anderson, a flower farmer who’s also an innovative floral designer.
Katherine is the creator and owner of Marigold and Mint, a flower shop and studio in Seattle’s trendy Capitol Hill district that takes its influences from Europe, Asia and America’s maker/handcrafter movement.
Marigold and Mint (the shop) is filled with flowers that Katherine grows on land her family has owned for three generations, ever since the 1950’s.
Although she didn’t start flower farming as a career until she was in her thirties, Katherine has been connected to soil, plants and cultivation ever since she gardened with her father as a child.
In 2008, she stepped off the corporate track as a Harvard-trained landscape architect to raise her children and return to the land as a flower farmer.
Katherine began by planting rows of annual flowers and herbs. She started with the idea of selling locally grown flowers to florists and chefs.
Katherine, surrounded by marigolds – at her growing fields, a part of Oxbow Farm, east of Seattle.
Much of the land her family owns is leased to Oxbow Organic Farm & Education Center, which among other programs, operates a food CSA that supplies households and restaurants. There was plenty of acreage for Katherine’s annuals, herbs, perennials, garden roses and ornamental shrubs.
Four years ago, she opened a small shop. Marigold and Mint is located next to a popular farm-to-table Seattle restaurant, which she regularly supplies with herbs and culinary ingredients (a few summers ago, when I visited the farm, Katherine was harvesting nasturtium seeds for the chef to pickle and use in dishes, like capers).
She has a special affinity for marigolds – she grows 15 or so varieties each season, including ‘Frances’ Choice’, ‘French Brocade’, ‘African’, the Signet series, ‘Durango Outback’, ‘Queen Sophia’, ‘Vanilla’ and ‘Tangerine Gem’ – and many more.
A glimpse inside Marigold & Mint.
Earlier this year, Katherine and restaurateur Matthew Dillon, the same chef she’s been supplying for years, joined together to open a new venture called The London Plane. Located in historic Seattle’s Pioneer Square neighborhood, The London Plane is a shop, cafe, bakery, wine bar, and events space.
Occupying two corners of Pioneer Square’s Occidental Mall, The London Plane’s larger space is home to a cafe, bakery, flower counter, grocery and larder shop.
Customers can be seen frequently stopping by for something to eat or drink, or shop our grocery and larder selection to prepare a meal at home.
The smaller space, called, The Little London Plane, is a wine shop, wine bar and event space. There, you can grab a glass of wine and graze on a simple selection of bar foods, or shop for wines to takeaway.
If you’re in the Seattle area, sign up for one of the new floral design series, beginning in early April at The London Plane.
The floral department at The London Plane – in Seattle’s Pioneer Square.
Follow this link to learn more about Katherine’s upcoming floral design workshops at The London Plane. Workshop fees range from $150-$200 and topics include:
Hand-tied bouquets, Wednesday, April 2nd, 2014; 6:00 p.m.-8:00 p.m.
Spring Arrangements, Wednesday, April 16th, 2014; 6:00 p.m.-8:00 p.m.
Mother’s Day Flower Arranging, Saturday, May 3rd, 2014; 3:00 p.m.-6:00 p.m.
Katherine’s arms are filled with vivid orange marigolds, just harvested at the height of the season.
It all began with Marigolds: Katherine’s love for the timeless appeal of this vintage annual.
“We love to be surprised by the stunning complexity of a flower or a branch, and to that end we are always trying out new types of flowers and other plants with ornamental value,” Katherine writes on her web site.
Rows and rows of marigolds.
And here’s Katherine’s explanation of why she stocks only locally grown and whenever possible, organic, ingredients:
Flowers are living things and they are a commodity shipped around the world. Considering the fuel cost and chemicals used to keep lovely, fragile flowers protected and alive en route from, say, Tanzania to Tennessee, we prefer to grown and buy local. At Marigold and Mint, we strive through our organic and sustainable agricultural practices to do no harm to the environment and all the people and animals that live in it, and to balance any harm (such as some reliance on fossil fuels) with a healthy serving of good: by growing and selling natural fragrant flowers and herbs within the Northwest. We work hard to build soil fertility, create habitat, and protect genetic diversity by growing countless varieties of flowers and herbs.
more marigolds . . .
another fascinating variety . . .
Now I know you’ll never look at a marigold as a flower that’s too humble or common for your floral arrangements.
Thank you, Katherine Anderson, for your inspiration today!
Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 8,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.
If you like what you hear, please consider logging onto Itunes and posting a listener review.
Until next week please join me in putting more American grown flowers on the table, one vase at a time.
The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.
Posted in American Grown, Blog Posts, Creativity, Entertainment, floral design, Gardening, General, Podcast Episodes, SLOW FLOWERS Podcast | 2 Comments »
March 19th, 2014
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Meet Ariella Chezar of Ariella Chezar Design. I captured this lovely portrait of the floral genius on a recent March morning. She’s standing insider Ariella Chezar New York, her new flower shop, holding a vase of her absolutely favorite grape hyacinths (Muscari).
Today’s guest is a floral rock star – someone whose work has appeared in every hot style magazine around – from Martha Stewart Weddings and Modern Bride to O Magazine and Town & Country and countless others.
Please meet New York & the Berkshires-based Ariella Chezar. For 20 years, this gifted daughter of nature has expressed her love of flowers, both cultivated & wild as both a floral designer and an inspiring and generous teacher.
Known for her lush, whimsical, garden style, Ariella has influenced the floral industry coast-to-coast. In her early days, she worked magic in Berkeley, responding to the untamed, native beauty of the Bay Area and Northern California, Chronicle Books tapped her to create “Flowers for the Table,” a lovely, evocative book that helped propel Ariella into the world of editorial floral design.
Later when she returned to the Berkshires in Massachusetts, Ariella settled into her childhood homestead where in the past decade she has produced weddings, events and editorial projects from her studio there.
Inside her new shop, I catch a glimpse of Ariella behind the orchids.
Last summer, Ariella made many people happy when she opened her first retail project – Ariella Chezar New York, a floral outpost in Tudor City, one of Manhattan’s most charming secret neighborhoods, located just a stone’s throw from the United Nations.
Why is Ariella’s work so celebrated? In our podcast interview, recorded on March 11th, Ariella identifies the place (California) and the moment in time (the late 1990s and early 2000s) when she developed, almost unconsciously, her carefree, uncomplicated design aesthetic.
She was mesmerized by the abundance of carefree, unconstrained vegetation around her – and in response, her design style was and has continued to be unique and iconic.
One bride put it this way: I believed that Ariella knows what heaven looks like, and she brought it down to Earth just for our special occasion.”
For more about Ariella, I turned to her web site for biographical information. Here it is:
Ariella began creating at a young age. She grew up in the Berkshires of Massachusetts where the outdoors played an integral part of her daily life. Her mother, an artist and avid gardener, inspired seasonal art projects that combined nature and creativity.
Today, her designs evoke nature with their seasonal relevance. Her lush blend of flowers and branches, fruits and vegetables as well as gorgeous silk textiles and ribbons combine for a final product which is both sensual and evocative.
Ariella began her career in the Berkshires working with Pamela Hardcastle and Barbara Bockbrader. These brilliant floral and garden designers inspired Ariella to combine her love of art and the dramatic with her passion for the natural world. “Pamela and Barbara showed me that art and life can be intertwined.” Ariella spent a season selling wreaths to New York flower shops and to shoppers along the streets of SOHO and Greenwich Village. Then she worked with Robert Isabell before moving to the West Coast in 1998.
In 2002, Chronicle Books published Flowers for the Table, a guide to choosing seasonal flowers and a lesson in designing with the bud’s natural form. The book revolves around several seasonal occasions, from a summer wedding in the country to hot colored poppies on a cold winter’s night. Beautiful photographs bring Ariella’s ideas to life. Her personal style and enthusiasm makes Flowers for the Table an inspiration for us all.
As of December, 2003, Ariella moved back to the East Coast.
It was a delight to visit with this inspirational and truly generous talent! My podcast interview with Ariella will update you on all her wonderful projects.
I suspect you are as in love with Ariella Chezar – and her giving spirit – as I am. She has mentored and encouraged so many in our industry, not treating other designers as potential competition, but instead, viewing each as a kindred spirit, a fellow promoter of beauty and sustainability in floral design.
You can follow links on my website to Ariella’s work on Facebook, Instagram and Pinterest – and sign up for her newsletters that will keep you posted on her workshops and her forthcoming new book.
Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 8,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.
If you like what you hear, please consider logging onto Itunes and posting a listener review.
Until next week please join me in putting more American grown flowers on the table, one vase at a time.
The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.
Posted in American Grown, Blog Posts, Creativity, Entertainment, floral design, General, Podcast Episodes, SLOW FLOWERS Podcast | 8 Comments »
March 12th, 2014
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Debra goes to Washington to promote American Grown Flowers!
A view of the Capitol dome. Never ceases to enthrall!
Two weeks ago, I joined 17 of America’s flower farmers in the fifth annual delegation to bring the story of our farmers and flowers to our elected officials in Washington, D.C. Last year, the delegation of California flower farmers who started this event reached out to their fellow farmers in other states to join them. That gesture was repeated this year – and it was my honor to be part of the delegation of flower farmers from California, Alaska, Washington, Oregon, Maryland and Virginia.
Such an honor to meet former Deputy Secretary of Agriculture, Kathleen Merrigan. She is a leader in supporting and advocating for organic agriculture and an important voice for U.S. flower farmers.
We took D.C. by storm, propelled by the monumental news that the White House featured American grown flowers at the Feb. 11th State Dinner with the President of France. That show of support from the Administration, which elevated American flowers to their rightful place alongside American food and American wine in an important public ceremony for our nation, was super encouraging.
One highlight was meeting and hearing from former USDA Deputy Secretary Kathleen Merrigan, who has been a huge champion for American grown flowers and flower farmers. She is moving on to do some other exciting things in the world of sustainable agriculture, but I hope to feature a Podcast interview with her in the future, so you can hear her story.
The good news just continued on February 27th, when California Congresswoman Lois Capps and California Congressman Duncan Hunter joined together to announce the formation of the bipartisan Congressional Cut Flower Caucus.
Along with Lane DeVries, a commissioner and immediate past chair of the CCFC, and a flower farmer based in Arcata, Calif., and Diane Szukovathy, president of the SWGMC and co-owner of Jello Mold Farm in Mt Vernon, Wash., I was asked to speak at the Press Conference. Our panel was moderated by Kasey Cronquist, CEO/Ambassador of the CCFC and the instigator of the DC Fly-ins that allow American flower farmers to tell their stories to their elected representatives.
I was given permission to record the press conference, which you will hear in this Podcast. Below, I have transcribed some of the key “sound bites” from this event so you can get a flavor for what was said:
“What makes me really, really happy to do this is one major thing that I’ve pushed for along with a few of my Republican colleagues and actually more of my Democrat colleagues and that’s simply ‘Made in America.’ It’s like food, and clothes and the hammer you buy at Home Depot. If you buy American made, then you’re not just helping out the economy, you’re employing your neighbor, your family, friends (and the) people you go to church with.
“[The Caucus message:] Don’t buy the South American flowers; buy the American flowers. I think once people see that then they will.”
–Congressman Duncan Hunter
From left, Debra Prinzing, Diane Szukovathy, Congresswoman Lois Capps, Congressman Duncan Hunter, Kasey Cronquist (with Lane DeVries slightly visible behind him).
“It’s very clear to me that (American flower farmers) don’t want a handout. They just want a fair chance to compete. It’s a very compelling story that has inspired me to create this Caucus because we want to make sure that American grown stays alive and well. We’re going to organize educational briefings, publicity events, other activities for members of Congress and staff. And of course, we’ll be surrounded by flowers wherever we do this so there will be a visual impact — olfactory, as well. The benefits of a vibrant American flower industry reach and touch every corner of our nation. It’s the core message of the Cut Flower Caucus and we’re excited to get to work.”
–Congresswoman Lois Capps
The 2014 Flower Farmer Delegation to Washington, D.C.
” . . . increasing demand for local flowers has reinvigorated our industry and it provides hope and future for the sustainability of the family farms in our industry. Just two weeks ago, the White House actually featured domestically grown flowers for the first time during a State Dinner. And it is our hope, with the help of the Flower Caucus, that going forward we can make this a commonplace (practice).”
–Lane DeVries, The Sun Valley Group/California Cut Flower Commission
With the “Washington State” Delegation, from left: Diane Szukovathy, Vivian Larson & Deb Prinzing. The Washington-grown flowers were delivered to the Congressional representatives who we met with.
“I’m not interested in being a farmer if I can’t do it ethically and sustainably, so I was very inspired early on by an essay that Wendell Berry had written on agronomy and ecology suggesting that you cannot have humans taking care of the land unless they can make a living off of the land. We grow without chemical fertilizers and pesticides. We’re extremely aware of the fact that we share our land with many critters, so everything that we do is influenced by that. It’s not just a marketing gimmick for us. It’s the core of what we do. And I know that I speak for many growers all across this country who feel the same way. It’s a heart-driven industry.”
–Diane Szukovathy, Jello Mold Farm/Seattle Wholesale Growers Market Cooperative
Here’s our leave-behind brochure with beautiful profiles of America’s flower farmers.
“What we’re seeing in today’s marketplace is a change. More consumers are caring about where more things are coming from in the marketplace, in grocery stores and in everyday purchasing, so why not flowers? Our farms really take great pride in the flowers that they grow. It’s our job as American Flower Farmers to ensure that the flowers we grow are part of the tablescape of the American home – and that (consumers know) their flowers are as fresh and sustainably grown as the food on their plate.”
–Kasey Cronquist, CEO/Ambassador California Cut Flower Commission
I am still floating on air because if this transformative occasion – one that underscores for me the power of story, the strength in shared voices and the significance of taking a stand for what I believe in. Visiting Washington, D.C., celebrating American flowers and the farmers who grow them, and lending my voice to the conversation — it all adds up to a life-changing experience.
I predict that someday soon, when every room of the White House is filled with American Grown Flowers and every single event staged by the Administration in power is decorated and signified by flowers grown here at home, we’ll look back on Feb. 27, 2014 as the single “tipping point” – the event that shifted our nation’s attitude and understanding about the flowers in our lives. Soon these actions — to choose seasonal and domestic flowers – will be a natural practice.
If you are interested in being part of this movement – and especially if you are interested in reaching out to your own Congressional representative to urge her or him to join the Congressional Cut Flower Caucus, please contact me at debra@debraprinzing.com or on twitter @myslowflowers. I will get you the simple details you need to extend the invitation to your Representative.
It has been my pleasure to share with you today’s podcast conversations.
Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast nearly 8,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.
If you like what you hear, please consider logging onto Itunes and posting a listener review.
Until next week please join me in putting more American grown flowers on the table, one vase at a time.
The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.
Posted in American Grown, Blog Posts, Creativity, Entertainment, floral design, General, Podcast Episodes, SLOW FLOWERS Podcast, Slowflowers.com the Directory of American Flowers, Writing | 6 Comments »
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