Debra Prinzing

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Archive for the ‘American Grown’ Category

Episode 738: Santa Cruz Flower Hub’s Kelly Brown and Rooted Farmers’ Amelia Ihlo

Wednesday, October 22nd, 2025

Join me for a great conversation with farmer-florist Kelly Brown, owner of Do Right Flower Farm in Santa Cruz and founder of the Santa Cruz Flower Hub. We also welcome return guest Amelia Ihlo, founder of Rooted Farmers, a longtime Slow Flowers partner and podcast sponsor. Together, they will discuss Santa Cruz Flower Hub’s origins and growth, touching on the many opportunities and logistical challenges that farmer collectives are facing. Kelly and Amelia walk us through these topics and highlight some of the ways that the Rooted Farmers platform has helped the flower farmers of the Santa Cruz Flower Hub expand their market, reach more buyers, and interpret sales data to guide future decisions on crop planning and more. It’s a fabulous snapshot of what one group of collective growers is doing to create a more sustainable market for their farms.

Kelly Brown, Do Right Flower Farm and Santa Cruz Flower Hub (left) and Amelia Ihlo of Rooted Farmers (right)
Kelly Brown, Do Right Flower Farm and Santa Cruz Flower Hub (c) Justine Almodovar (left) and Amelia Ihlo of Rooted Farmers (right)

Today’s episode dives into a hot topic that we here in the Slow Flowers community have been tracking ever since 2011, when I featured the origin story of the Seattle Wholesale Growers Market in my book, The 50 Mile Bouquet. The natural evolution of cooperative and collective selling continues in today’s conversation. It’s an appealing model to which flower farmers are drawn for economies of scale on the operational side and for market creation on the selling side.

Our friends at Rooted Farmers have become an important resource to the Slow Flowers community – for sellers and buyers alike. Amelia Ihlo, founder of Rooted Farmers and a flower farmer herself (she owns Reverie Flowers in Etna, New Hampshire), is a return guest to the Slow Flowers Podcast. She introduced me to Kelly Brown, founder of Do Right Flower Farm and the Santa Cruz Flower Hub, a new Slow Flowers member.

Do Right Flower Farm
The beautiful setting of Do Right Flower Farm, Santa Cruz, California

They join me today to walk us through some of the challenges and opportunities facing farmer groups who want to collectively sell. A lot has changed in terms of available technology, distribution systems, expectations that florists have for pre-ordering and more. Rooted continues to innovate and Amelia uses the story of Santa Cruz Flower Hub to illustrate some of the improved tools for growers. We’ll take a tour of Rooted’s data analytics tools available to individual producers and collective hubs and discuss how Kelly is using them in crop planning and management of the hub.

new Rooted Farmers logo

Amelia founded Rooted Farmers in 2019 after pulling her hair out using existing sales platforms to manage her own farm sales. She realized that none of them effectively solved the challenges specific to farming, so she decided to create a solution. Amelia lives on her flower farm in rural New Hampshire, where she runs a wholesale-only annual and perennial operation and is raising a flock of children and animals. Prior to founding Rooted, she spent her career in private equity and finance. Working with farmers every day is much more fun, of course.

The people of Do Right Flower Farm
The people of Do Right Flower Farm

Kelly Brown established Do Right the end of 2020, at a time described on their website as “post Me Too, amidst a global pandemic and worldwide call for racial justice and an insistence that BLACK LIVES MATTER. These crises emphasized the need for us to follow our hearts and minds to create the future we want to live in. Do Right is a gesture of that clarity.”

After 11 years of gaining knowledge and experience at Blue Heron Farms in Corralitos, California, Kelly saw a massive need for local flower growers specializing in cuts for florists. Just as fine dining now features local, high-quality produce, floral trends were shifting to favor a more natural and garden-inspired aesthetic. This look can only be reached with small-scale, locally-grown blooms that would be destroyed if shipped from across the globe. Kelly adds that growing for florists and events is a great excuse to indulge in unusual flowers and an opportunity to connect to a passionate community of florists and small-scale growers.

More flowers from Do Right Flower Farm
More flowers from Do Right Flower Farm

Find and follow Do Right Flower Farm and Santa Cruz Flower Hub on Instagram. Find Santa Cruz Flower Hub on Rooted Farmers.

Find and follow Rooted Farmers on Instagram.

READ: The 5 W’s + H of Starting a Hub, Coop, or Farm Collective, which provides a checklist for people exploring this option.

For YOU: Rooted Farmers has shared a new coupon code that enables you to receive $75 off any individual farm plan on their platform. The code is SLOWFLOWERS26 and it’s good through next year.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; A Burst of Light
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 737: Herbs for floral design (and the garden) with Stefani Bittner of Homestead Design Collective and Rose Loveall of Morningsun Herb Farm

Thursday, October 9th, 2025

Compared to the way today’s guests view the role of herb plants for the landscape, for culinary and medicinal purposes, and especially for floral design, I feel like the herb repertoire in the Slow Flowers Cutting Garden is in need of a major makeover. Learning from herb-lover and edible landscape designer Stefani Bittner of Homestead Design Collective and Rose Loveall, herb grower and nursery owner at Morningsun Herb Farm, both based in the San Francisco Bay Area, has been so eye-opening and enriching. We recently collaborated on a Flower & Herb event to celebrate The Flower Farmers book while also exploring herbs for the garden and the vase. You might be surprised at some of the herbs Stefani and Rose use for floral design, and trust me, I now have a big order of scented geraniums heading my way – just in time to get them established in my greenhouse before the season ends. Immerse yourself in today’s herbal extravaganza – I just wish you could smell all the plants we discussed.

Stefani Bittner, Rose Loveall, and Debra Prinzing at Morningsun Herb Farm
Stefani Bittner, Rose Loveall, and Debra Prinzing at Morningsun Herb Farm

Today’s episode was filmed and recorded last weekend when I was on a book tour for The Flower Farmers book. Slow Flowers members around the Bay Area partnered with me to fill four glorious days of talks, readings, floral design demonstrations, and community connections. It was a fabulous autumn weekend and I’m excited to share it with you.

My conversation with Slow Flowers member Stefani Bittner of Homestead Design Collective and her frequent collaborator, Rose Loveall of Morningsun Herb Farm took place during an herb-and-floral-filled morning at Rose’s nursery, located in the countryside of Vacaville, California, on 3 acres, between Sacramento and San Francisco.

Herb and floral arrangement designed by Stefani Bittner
Herb and floral arrangement designed by Stefani Bittner
Stefani harvesting design ingredients in Rose's cut flower garden at Morningsun
Stefani harvesting design ingredients in Rose’s cut flower garden at Morningsun

This is a two-part plant tour, followed by Stefani and Rose’s presentation on growing herbs for the cut flower garden and design tips.

Here’s a bit more about each woman:

Stefani Bittner is the owner of Homestead Design Collective, a San Francisco Bay Area landscape design firm focused on creating beautiful gardens that provide harvest. Stefani is the co-author of The Beautiful Edible Garden, Harvest: Unexpected Projects Using 47 Extraordinary Garden Plants and The Fragrant Flower Garden (all published by Ten Speed Press). She is a past guest of the Slow Flowers Podcast.

Herb drying rack at Morningsun Herb Farm
Herb drying rack at Morningsun Herb Farm

Rose Loveall-Sale is owner of Morningsun Herb Farm, a family-owned nursery specializing in culinary, medicinal and specialty herbs. She has spent the last 30 years growing more than 700 varieties of herbs and perennials, starting the nursery as a weekend venture and expanding it to a plant lover’s destination, as well as a mail order nursery. Rose is originally a forester by education (University of California, Berkeley), but she discovered that herbs were her favorite plants to grow and enjoy. An M.S. in Environmental Horticulture from the University of California at Davis rounded out her education and piqued her interest in owning and operating her own nursery. Her family’s farm in northern California proved the perfect spot for her horticultural endeavors.

Rose and her team propagate and sell culinary, medicinal and landscaping herbs, as well as many unusual perennials for hummingbird and butterfly gardening, drought tolerant perennials, scented geraniums, succulents, and heirloom vegetables in the spring and fall. They specialize in a huge selection of lavender, propagating over 45 varieties in our greenhouses.

Check out Morningsun’s plant catalog – they ship across the country and are a fantastic resource.

Find and follow Homestead Design Collective on Instagram and Facebook
Read Homestead Design Collective’s Newsletter on Substack

Find and follow Morningsun Herb Farm on Instagram and Facebook

Follow the link to the waiting list for the forthcoming details for their 2026 retreat to Puglia, Italy, at Trulli Trazzonara, Stefani’s vacation rental there. I’m fascinated with their plans and want to share them with you.


Herb Resources from THE FLOWER FARMERS

As a post-script, I want to highlight The Flower Farmers’ HERB EXPERT, whose story I shared with the audience at our Herb & Flower workshop at Morningsun. I’ve been so inspired by Xenia D’Ambrosi, owner of Sweet Earth Co., whose story is featured in the book. As a bonus for you, here is Xenia’s list of her 10 favorite herbs – excerpted from her chapter – it’s a great starting point for gardeners and flower lovers and the perfect reference for your herb plant shopping!


Join Us to Tour Holland and Belgium for a Slow Flowers Experience

Flower & Garden Inspiration in Holland and Belgium
Flower & Garden Inspiration in Holland and Belgium with Debra Prinzing (top) and Lorene Edwards Forkner (bottom)

Speaking of garden travel, remember that I’ll be leading a luxury garden and floral river cruise and tour through Amsterdam and Belgium next spring. Lorene Edwards Forkner, author of Color in and Out of the Garden, will be my partner and our artist in residence on this excursion scheduled for April 19-29, 2026. Nearly half of the cabins are already spoken for on this one-of-a-kind tour, so check out the link below to learn more. It’s a Slow Flowers Experience and I hope you can join us!


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Celestial Navigation
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 735: The magic of dahlias with Anne Long of The Dahlia House

Wednesday, September 24th, 2025

Anne Long likes to call herself a cheerleader for dahlias and many other flowers that she wants gardeners and growers to experience. “I love ridiculously gorgeous flowers that look like they are out of a high-end magazine,” she proclaims. “And I want my neighbor to have them on her kitchen table.” At the peak of dahlia season here in the Pacific Northwest, I sat down with this passionate founder of The Dahlia House in Mount Vernon, Washington, to learn more about her gardening hobby-turned-tuber business. The gorgeous display of thousands of vibrant, healthy dahlia varieties was mesmerizing, with about 500 different cultivars for the 2026 tuber season. Anne also devotes an area of her field to showcase unique selections from her favorite dahlia hybridizers, Kristine Albrecht of Santa Cruz Dahlias, and Hailey Sly of River Merle Farm. The Dahlia House has expanded its catalog to include ranunculus and anemone corms, seeds, floral art, as well as freesias and gladiolas for 2026. Join me on a visual tour and an insightful conversation that left me thinking I should rip out everything in my raised beds and devote my life to dahlias!

Anne Long, owner of The Dahlia House in Mt. Vernon, Washington

For the past three years or so, I have connected annually with Anne Long of The Dahlia House at the Northwest Flower & Garden Festival. Her award-winning retail booth was located quite close to the Blooms & Bubbles mainstage, where I produce the daily floral design workshops. So a friendship began with our mutual interest (and my admiration for the beautiful display created by Anne and her team). I mean, how do you make dahlia tubers look sexy in February? At The Dahlia House display, the booth resembled a charming white cottage-style farmhouse, complete with framed art photographs of the flowers for which you can order tubers and corms.

Dahlia season at The Dahlia House
Dahlia season at The Dahlia House

Anne joined Slow Flowers as a member and I made a note to schedule a visit to see her flowers in person and learn more about her story. In early September, I we spent a morning in the dahlia fields.

Anne Long of The Dahlia House
When your sneakers match your flowers! Anne Long of The Dahlia House

You can read the full story of Anne’s highs and lows as a dahlia gardener on her website. LINK is here so you can dive in and read more. The narrative includes this recap: By 2020, when Anne was feeling like “a Flower Boss Queen,” something drastic happened. And she had to dig out of a few devastating years of failed crops. Anne decided to start a flower business, mainly to have a business license so she could afford to replace her tuber stock at wholesale prices. She ordered up all of her favorites and listed the extra tubers for sale on my website. The story continues, as Anne writes: Guess what? I was completely sold out! Dahlia mania is real. 

Anne Long with Stephanie Ware
Anne Long with Stephanie Ware of Melodic Caring Project

At the end of the episode, we added a five-minute bonus interview when Anne introduces her friend and farm host, Stephanie Ware, of Melodic Caring Project, a nonprofit organization that serves patients worldwide through live-streaming musical performances and more. The Dahlia House and Melodic Caring Project have teamed up for several years to promote this important cause, and it was really interesting to learn more about this collaboration.

Anemones with a selection of Pots by Emma (daughter Emma Long's pottery company)
Anemones with a selection of Pots by Emma (daughter Emma Long’s pottery company)
Dahlias with a Pots by Emma vessel
Dahlias with a Pots by Emma vessel

Thank you for joining me today! I’m so grateful to Anne Long of The Dahlia House  for her support and membership in the Slow Flowers Society.

Dreamy dahlia flat-lay
Dreamy dahlia flat-lay

Sign up for The Dahlia House’s newsletter
Find Pots by Emma here
Find and follow The Dahlia House on Instagram and Facebook.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Learn more at a-roo.com.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Polycoat
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 734: A visit to The Little Farm on Olga Road, with Carol Wetzel and Allan Tone, where customers are welcomed to harvest the beauty of flowers, herbs, and vegetables

Wednesday, September 17th, 2025

At The Little Farm on Olga Road on Orcas, Carol Wetzel and Allan Tone live in a small house and have devoted much of the surrounding three acres to growing a food-herb-and-flower farm and seasonal plant nursery to serve their neighbors and island visitors, including destination wedding clients. The Little Farm is a Big Endeavor that began when Carol and Allan arrived at the beginning of the Pandemic. The move was possible because they also own a small software company and are able to operate it remotely. So you might think The Little Farm is a side hustle, but it’s much more than that, as the couple embraces permaculture, environmental biodiversity, and organic practices while caring for a once-neglected hayfield turned magical, plant-centered experience for everyone who enters its gates. Join us on a tour of The Little Farm and a conversation with Carol – I know you’ll enjoy it as much as I did.

Allan Tone and Carol Wetzel, founders of The Little Farm on Olga Road, Orcas Island, Washington
Allan Tone and Carol Wetzel, founders of The Little Farm on Olga Road, Orcas Island, Washington

I recently mentioned that I’ve been busy in the field, gathering stories and interviews to share with you in anticipation of my upcoming 2-week trip to Japan, so today, you’re in for a real treat – a visit to The Little Farm on Olga Road, based in Eastsound on Orcas Island and owned by Carol Wetzel and Allan Tone. I reached this gorgeous destination in a tiny airplane piloted by Allan. The short but breathtaking flight in and of itself was like a luxury vacation to one of the most popular of the beautiful string of islands that make up the San Juan archipelago.

Specialty Cut Flowers from The Little Farm on Olga Road
Specialty Cut Flowers from The Little Farm on Olga Road

Overlooking a beautiful bay on Orcas Island, The Little Farm on Olga Road offers a spectacular seasonal array of perennials and annuals to enjoy in a multitude of ways. Carol and Allan’s cutting garden bounty begins in early spring with tulips, anemones, hellebores and irises; summertime welcomes fragrant sweet peas, followed by zinnias, cosmos, sunflowers, and specialty dahlias – all of which were thriving at their seasonal peak when I arrived. To come, the arrival of more than 60 varieties of heirloom chrysanthemums later this fall.

A social media post tells the story of The Little Farm's origins
A social media post tells the story of The Little Farm’s origins
The Little Farm Soap Co.
The Little Farm Soap Co. features all local and natural ingredients

What I learned on my visit is that The Little Farm is not just a flower farm. With three distinct orchards, a mini vineyard of wine and table grapes, hardy kiwi, and seasonal vegetables, the gates open to visitors who can enjoy a You Pick experience or shop in the Farm Stand that’s also stocked with fresh farm eggs, plant starts and a selection of the farm’s soap and skincare line made from locally sourced-tallow and essential oils pressed from the flowers. 

The golden hour at The Little Farm and Carol Wetzel
The golden hour at The Little Farm (left) and Carol Wetzel (right)

Carol, a lifelong gardener and educator with a Doctorate in Education, says her real delight is the joy her garden creations bring to friends, neighbors and visitors on Orcas Island, people who want to immerse themselves in the wonderful world of flowering perennials and annuals. 

Allan’s role at The Little Farm is evident everywhere you look, including artfully built barns, farm stand, hoop houses, and an innovative irrigation system. Allan is the President of Orcas Aviation Association, which provides Mercy Flights for individuals and family members that need a quick flight off the island for non-life-threatening treatment such as chemotherapy or other medical emergencies.  He and a handful of volunteer pilots fly thousands of missions each year.  

Some of what you'll discover at The Little Farm on Olga Road
Some of what you’ll discover at The Little Farm on Olga Road

Their commitment to community and their Little Farm is inspiring and I’m delighted to share it with you today. I’m so grateful to Carol and Allan for their hospitality and for their membership in the Slow Flowers Society. I left my 24-hour visit to The Little Farm filled with a shared sense of wonder. As Carol and Allan continue to work hard and pay great attention to what brings joy to their visitors, their original vision for The Little Farm and what it represents is taking shape beautifully.

Subscribe to The Little Farm’s newsletter mailing list and follow The Little Farm on Instagram and Facebook.


Thank You to Our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Lissa
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 733: Field tour and design demonstration with Alicia Houston of Healer’s Harvest

Wednesday, September 10th, 2025

Alicia Houston is the founder of Healer’s Harvest, based in Poulsbo, Washington. After moving to the Pacific Northwest from San Diego to care for her grandfather, a long-time veggie grower and farmers’ market seller, Alicia found her own passion for flower farming. Her lifelong interest in medicinal plants led her to take courses, attend workshops, and eventually launch Healer’s Harvest in 2022. Alicia provides floral designs for weddings, events, and pop-ups; she offers DIY flower buckets and hosts design workshops. She is committed to sustainability, using locally sourced flowers and eco-friendly techniques to create unique, seasonal arrangements that reflect the beauty of the Kitsap Peninsula where she lives. Join me on a field tour with Alicia as she harvests her healing floral ingredients for a beautiful design demonstration.

Alicia Houston of Healer's  Harvest
Alicia Houston of Healer’s Harvest

Now that we’re officially into September, I’ve been motivated to schedule as many in-person interviews for the Slow Flowers Podcast as possible. The floral palette is at its peak and yet there’s an awareness that we’ll soon arrive at the fall equinox. Knowing that I’m heading to Japan for two weeks, I spent the early part of September recording three back-to-back farm visits with beautiful video and delightful conversations. The first of those three is today’s interview with Alicia Houston of Healer’s Harvest.

Alicia, harvesting crabapple branches  in Grandpa's Orchard, Poulsbo, Washington
Alicia, harvesting crabapple branches in Grandpa’s Orchard, Poulsbo, Washington

I met Alicia at the leased field where she has farmed annuals and dahlias for two seasons, land that Alicia recently learned she will have to give up. That’s bittersweet, but as she evolves her young floral enterprise, Alicia is discovering that there’s still plenty of garden space where she lives with her grandfather, as well as a possible new location for 2026. As she points out, with her increased focus on floral design and freelancing, Alicia has deepened her ties with other farmer-florists in the Kitsap Peninsula from whom she can source – even if her growing space is reduced.

Alicia's modern, seasonal, Ikebana-inspired arrangement with a pin frog mechanic
Alicia’s modern, seasonal, Ikebana-inspired arrangement with a pin frog mechanic

Thank you for joining me today! I’m so grateful that Alicia and I met when she was just getting started. I think it was 2022 when she and her sister came to the Northwest Flower & Garden Festival and our membership manager, Tonneli Gruetter, brought them to the floral stage to introduce us. Fast-forward to 2025 and Alicia was a featured Blooms & Bubbles instructor leading one of our Slow Flowers floral design workshop. I love how these connections continue to deepen.

Find and follow Healer’s Harvest on Instagram and Facebook


Learn More from Alicia at the Slow Flowers WORLDWIDE Summit 2026

2026 Slow Flowers WORLDWIDE Summit Speakers
2026 Slow Flowers WORLDWIDE Summit Speakers

Top Row, from left: SHANE CONNOLLY, Shane Connolly & Co.; DEE HALL GOODWIN, Mermaid City Flowers and Black Flower Farmers; MAX GILL, Max Gill Design; and FRANÇOISE WEEKS, Françoise Weeks Floral
Row 2, from left: RIZANIÑO “RIZ” REYES, RHR Horticulture; DIANE SZUKOVATHY, Jello Mold Farm and Seattle Wholesale Growers Market; KATHERINE RAZ, The Fernseed; and MONIQUE MORRIS, Epiphany Eight Flower Farms
Row 3 from left: MARILYN GRIFFIN, Griffin Gardens; CELESTINA ROBERTSON, Forever Green Flower Co.; TJ MCGRATH, TJ McGrath Design; and DEBRA PRINZING, Slow Flowers Society
Row 4 from left; ALICIA HOUSTON, Healer’s Harvest and JOAN THORNDIKE, Le Mera Gardens

For the 2026 Slow Flowers Worldwide Summit in January, Alicia will join Dee Hall Goodwin, Monique Morris, and Marilyn Griffin on a panel discussion: Building a Farmer-Florist Business. As I mentioned last week, we’ve invited Black Flower Farmers to join Slow Flowers Society as the Summit’s co-host, and Dee is producing two of the sessions, including this one. We’ve just announced the full speaker lineup for the online Summit and Tickets will go on sale October 1st.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at swgm.coop or seattlewholesalegrowersmarket.com.

And thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Topslides
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 730: Meet farmer-florist Colleen Raney of Diadem Flowers as we discuss her new project, Songbird Seed Co., specializing in hard-to-find British sweet pea seeds and more

Wednesday, August 20th, 2025

I truly love learning about the floral journeys that so many of our members have taken to arrive at a life immersed in flower growing, floral design, or both. For Colleen Raney, the path began when she and her husband were professional musicians. Colleen’s decades-long career as a celebrated Irish singer took her around the globe. The “flower adventure” began in 2017, followed by a move from rural Maine, back home to a small farm in Washington State where Colleen and her husband Hanz Araki both were raised. Today, she grow flowers on that 2-acre farm in the agricultural flats of Washington State’s beautiful Skagit Valley and designs for wedding and event clients through her studio Diadem Flower Co. Last Colleen launched a boutique sweet pea seed venture, Songbird Seed Co. Join us for a farm tour and conversation to learn more.

Collen Raney of Diadem Flower Co. and Songbird Seed Co.
Collen Raney of Diadem Flower Co. and Songbird Seed Co.

How do you ever explain an obsession? Obsessions can be beautifully irrational, rarely based on logic. And when you meet Colleen Raney and hear her story, you’ll conclude that she may be possessed by her love of sweet peas – that’s entirely relatable, as I discovered on a recent visit to her farm in Washington’s Skagit Valley.

Songbird Seed Co.
Songbird Seed Co. and sweet pea fields at dusk

Colleen has spent her entire life in the performing arts – working as an actor in New York City, touring the world as a musician, teaching theatre and production to young adults, and producing music festivals for several years. All of that experience, plus the several years spent growing and designing with flowers means that she is a versatile farmer-florist who helps couples achieve the floral creations of their dreams. Now, Colleen also grows sweet peas, harvests their seeds, and sells tiny packets of gorgeous and fragrant floral dreams to gardeners and flower lovers.

A rainbow of sweet pea blooms
A rainbow of sweet pea blooms

Born into a Seattle family where Irish music and dance were part of the fabric of everyday life, learning songs from her older siblings was very much a part of Colleen’s formative years. Colleen began her musical career with her oldest brother Mark. After attaining her MFA in Acting from the University of Washington, and working as a professional actor for a decade, Colleen dove back into the traditional music world with her first album Linnet in 2008. Her 2013 release Here This is Home is without question one of the finest works in recent years.

Wedding florals by Diadem Flower Co.
Wedding florals by Diadem Flower Co.

Colleen has toured extensively, both at home and abroad, and spent two months in 2017 singing for Irish-American supergroup Solas on their farewell tour. Her music can be heard on radio from Italy, to Ireland, to New York, to Hawaii, to Japan and all parts in between. And we are in for a special treat because Andrew, our podcast editor, has infused this episode with clips from some of Colleen’s albums. I know you’ll enjoy this episode as much as I did creating it with Colleen.

All-local and all-seasonal bridal bouquets by Diadem Flower Co.
All-local and all-seasonal bridal bouquets by Diadem Flower Co.
Home Page of Songbird Seed Co.

Thank you for joining me today! Thank you to Colleen and Diadem Flower Co. for her membership in and support of the Slow Flowers Movement. I hope her story inspires you on your floral journey and helps you take a leap to expand into new horizons through a your own floral obsession. We want to know about it!

Songbird Seed Co. packaging
Songbird Seed Co. seed packaging

Find and follow Diadem Flower Co. on Instagram

Find and follow Songbird Seed Co. on Instagram

Sweet Pea Seed shop: Purchase $50 or more in gift cards before the end of August and secure early access to the October 2025 seed launch. Learn more here.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Canadee-I-O; Love & Freedom; Lullaby; I Wish The Wars Were All Over
by Colleen Raney
https://www.colleenraney.com/music
https://colleenraney.bandcamp.com

Drone Pine; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 729: Jenny Jonak of Dragon Song Farm on building community, enriching a family’s lifestyle, and encouraging creative expression through flower farming

Wednesday, August 13th, 2025

Dragon Song Farm is located in Oregon’s Willamette Valley outside Eugene. Founder Jenny Jonak’s mission is to bring a sense of floral magic to her customers and community while promoting sustainable, earth-friendly growing practices. By using regenerative farming techniques, Dragon Song ensures that their flowers are grown in harmony with nature, restoring and enriching the soil for future generations. I recently spend a glorious morning with Jenny, touring Dragon Song’s fields, production areas and greenhouses, and discussing her belief that every bouquet should delight the senses and also contribute to a healthier planet. I’m excited for you to join the conversation.

Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky
Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky

My summer travels continued last week, as I joined my husband Bruce and friends at the USA Track and Field championships in Eugene, Oregon. In addition to enjoying inspiring athleticism of world-class athletes, I was inspired by world class blooms growing there in Willamette Valley.

Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky
Celebrating THE FLOWER FARMERS book with (from left) Charles Little, Bethany Little, Debra Prinzing, Erin McMullen, and Aaron Gasky

On the calendar was a long-planned celebration of The Flower Farmers book with two Oregon farms featured in its pages. Bethany and Charles of Charles Little & Co. in Eugene hosted a festive Sunday morning book party at their Farm Stand, and we were joined by Erin McMullen and Aaron Gaskey of Rain Drop Farms, based in nearby Philomath, Oregon, who are also featured in The Flower Farmers. It was so fun for guests who purchased their own copies of the book to have all five of us sign our pages – what a special memento. So many longtime friends and members came to the event and I really enjoyed meeting new friends, florists, and flower farmers who are inspired by the community we have nurtured. Thank you, Charles & Bethany, for a wonderful visit.

Jenny Jonak at Dragon Song Farm in Oregon's Willamette Valley
Jenny Jonak at Dragon Song Farm in Oregon’s Willamette Valley

Also while I was in Eugene, I visited Jenny Jonak, owner of Dragon Song Farm, today’s guest of the Slow Flowers Podcast. Dragon Song Farm has been a Slow Flowers Society member for a few years, but I had not met Jenny in person, so I invited myself for a visit. The weather and views were absolutely perfect and we recorded a tour of Dragon Song’s growing areas, as well as a sit-down conversation, filmed in the barn-studio.

A custom-made farmstand, complete with dragon heads, inspired by Jenny's children's imaginations and lots of JRR Tolkien stories
A custom-made farmstand, complete with dragon heads, inspired by Jenny’s children’s imaginations and lots of JRR Tolkien stories

Here’s a bit more about Jenny Jonak. She has been practicing since 1997, and has extensive experience with commercial litigation and corporate law. Jenny graduated from the University of Virginia School of Law and obtained her undergraduate degree with high honors from the University of Virginia. She has acted as outside general counsel for several companies, ranging from start-ups to international technology conglomerates. 

Dragon Song Farm at the Lane County Farmers' Market in Eugene, Oregon
Dragon Song Farm at the Lane County Farmers’ Market in Eugene, Oregon

On her law firm’s website, we learn that when not practicing law, Jenny has contributed her time as a photojournalist to various wildlife and humanitarian projects, including photography for the World Wildlife Fund, Friends of Calakmul, Rainforest2Reef, as well as HIV and famine relief projects in Africa.  She volunteers for a number of non-profits, including serving on the Board of Directors for the Eugene 4J Schools, Board of Directors of the Asian American Council of Oregon, Steering Committee for the Lane County Campaign for Equal Justice (which fundraises for Legal Aid), Friends of Family Farmer’s Legislative Committee, Board of Directors of Oregon Mozart Players, and West Cascades Fiddle Camp & Workshops Committee – and countless past roles in the civic and cultural life of her community. I love that the section concludes like this: “When not working, she enjoys attending old-time fiddle jams and growing heirloom vegetables and flowers on a family farm in the Willamette Valley.”

Just-harvested seasonal blooms from Dragon Song Farm
Just-harvested seasonal blooms from Dragon Song Farm

Um, okay, the bio sounds like Jenny’s flower farm is a little hobby project, but that is far from reality. When you hear our conversation and (I hope) take time to watch a replay of the beautiful video of this episode, you will be left wondering how on earth does Jenny has any time to practice law?! Her fields and crops are prolific and the farm’s many activities are inspiring. I think you’ll enjoy this conversation as much as I did.

CSA bouquets from Dragon Song Farm
CSA bouquets from Dragon Song Farm

I’m so grateful to Jenny Jonak and Dragon Song Farm for their membership in and support of the Slow Flowers Movement. I hope this story inspires you on your floral journey.

Find and follow Dragon Song Farm on Instagram and Facebook


Debra in Holland, a guest of Dutch Lily Days in 2024
Debra in Holland, a guest of Dutch Lily Days in 2024

I also have some amazing news to share, just announced! I’ve been invited to co-host a special Floral and Garden European River Cruise with popular tour leader Lois Moss of Portland, Oregon-based Tour 2 Explore More. The tour dates are April 19 to 29, 2026.

An iconic scene, spotted outside Amsterdam
An iconic scene, spotted outside Amsterdam

This very special excursion is 100% tailored to the garden and flower lover. I’ve always wanted to take a European river cruise, so I’m excited to announce a tour that combines visiting some of Holland and Belgium’s most exclusive gardens and floral venues while traveling onboard an AmaWaterways ship. Lois and I will take you to inspiring garden and floral destinations and cultural sights, with custom shore excursions. Having developed and led numerous international tours to garden-themed destinations, we are in great hands with Lois’s professionalism and shared passion for experiencing floral destinations around the globe.

The main tour will be April 19-29 and includes a 7-night river cruise with custom shore excursions plus 3 nights in the charming city of Utrecht.  There will be an optional 2 day pre-tour for those who want to experience the famous Bloemencorso Bollenstreek flower parade.  

The itinerary is nearly finished and we will be wrapping up all the details soon.  With my own deep connections to the horticulture and floral community, we expect to have some exceptional and unique experiences. Registration is expected to begin on September 10th and it will probably sell out quickly.  Be the first to know by completing a simple interest form – you can find the link in today’s show notes.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Jillian Bridges
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 728: Building a Successful Floral Tourism Destination, with Lori and Jim Bochner of Bochner Farms in Indianola, Iowa

Wednesday, August 6th, 2025

The Bochner family lived in the Des Moines, Iowa, suburbs for many years, in a house surrounded by a beautiful flower garden. As gardeners with other careers, Lori and Jim never dreamed of packing up everything, moving to rural Iowa, and growing thousands of flowers on a farm. Today, they consider Bochner Farms an “unplanned accident” that emerged from 50 acres of raw land originally intended for weekend camping, fishing, hiking and sitting around the campfire —  you know, an outdoor escape from city life. One year after buying the land, Lori and Jim decided to move there permanently. They built a farmhouse, planted thousands of flowers, and have slowly transitioned the property into a botanical wonderland to share with other flower lovers and for those in search of beauty and a sense of peace. Join me on a walking tour with the Bochners and a conversation that connects the dots between an idea and the reality of being a destination flower farm.

Jim and Lori Bochner of Bochner Farms
Jim and Lori Bochner of Bochner Farms

If you’re a longtime listener of the Slow Flowers Podcast, you know that I can find great interview guests wherever I travel – and that’s because we have Slow Flowers members in all 50 states and in  most Canadian provinces! I also mange to find slow flowers-minded guests when I travel abroad, like on last year’s visit to France – and hint, hint – as part of my upcoming trip to Japan!

The Cottage Garden at Bochner Farms
The beloved Cottage Garden at Bochner Farms

Last weekend, when I flew to Des Moines, Iowa, to have a garden-and-art weekend with two of my longtime writer-editor friends, I invited myself to meet Lori and Jim Bochner of Bochner Farms. Friends in tow, I made the 30-minute drive south of Des Moines into the rural, Central Iowa countryside. When we arrived at Bochner Farms, we discovered an oasis of flowers surrounded, it seemed, on all sides by corn stalks and bean fields.

The party pavilion hosts private gatherings for up to 50 guests
The party pavilion hosts private gatherings for up to 50 guests

There, Lori and Jim Bochner greeted us and led a stroll through their event-focused flower farm and nursery. With distinctive, farm-style architecture (even for the chicken house), a huge covered pavilion for groups up to 50, a charming cottage garden, an enviable she-shed, and displays of dahlias, annuals, and their unique collection of daylilies, there was so much to see!

The Willow Cottage, a charming "she-shed"
The Willow Cottage, a charming “she-shed”

By necessity, they have installed air conditioning inside the design studio and the picture-perfect shed, as well as in the event barn, currently being upgraded for larger gatherings beginning in 2026. Climate control ensures that all guests are comfortable and never want to leave!

Daylily Collection
The ever-expanding daylily collection, on display for guests to learn and shop for their own plants.

We wore our sun hats and let our fascination with Jim and Lori’s flower farming story – and the beauty of their blooms – distract us from the Midwest heat!

I’m so grateful to Lori and Jim and Bochner Farms for their membership in and support of the Slow Flowers Movement. I hope their story inspires you on your floral journey.

Find and follow Bochner Farms on Instagram and Facebook
Subscribe to Bochner Farms’ newsletter

Digital Download: How to Build a Cottage Garden

More about GIVING COLOR:
1 for 6.  Through a collaboration with Meals from the Heartland, Bochner Farms donates a meal that feeds six people for every flower purchase from our Iowa flower farm.  To learn more about Meals from the Heartland, visit their website at www.mealsfromtheheartland.org. All flower purchases count – so the more flowers purchased, the more people are fed.  This includes Bochner Farms tours, U-pick experiences, farm-to-table dinners, all of our bouquet subscriptions, and daylilies too. Find flowers here.


Thank you to our Sponsors!

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org!

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Pull Beyond Pull
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 727: A tour of La Flor Farm’s dahlia fields, where four generations grow exquisite blooms for the Seattle Wholesale Growers Market and local florists

Wednesday, July 30th, 2025

Long before I met the women of La Flor Farm, I met their gorgeous flowers. For the past three years, mom Michele and daughter Chantelle have supplied customers (like me) who shop at the Seattle Wholesale Growers Market with a breathtakingly beautiful selection of the highest quality flowers – from tulips in time for Valentine’s Day to spring perennials, summer annuals, and (of course) unique dahlias. When I met Chantelle in person and learned that her family flower compound is located just 12 miles from where I live, I had to visit these Slow Flowers members. La Flor is now in its fourth season, and while Michele and Chantelle are the primary operators, there’s help from Michele’s mother (grammy) and Chantelle’s young adult children, making this a four-generation flower farm. Join me on a video tour and insightful conversation from my recent visit. You’ll be inspired!

Chantelle Korcek and Michelle Jensen of La Flor Farm
Chantelle Korcek and Michelle Jensen of La Flor Farm

It’s dahlia season a La Flor Farm, where the fields are exploding with more than 4,000 plants, as well as annuals, foliages, and perennials. The landscape was once used by neighbors to graze their horses, but once Chantelle Korcek convinced her mother Michele Jensen to convert the acreage into flowers, things changed considerably.

All in the family at La Flor Farm
All in the family at La Flor Farm! Left photo: four generations with Doris Beck (Grammy), Michele Jensen, Chantelle Korcek and daugher Ava Korcek; Right photo: Michelle and David Jensen, Doris Beck, Chantelle Korcek and her two children, Ava and Griffin Korcek

As they explain, the idea for La Flor Farm grew slowly. For many years Michele shared her garden flowers for weddings, tea parties, birthdays, and baby showers. Chantelle’s yard was overflowing with hydrangeas and dahlias and she was looking for space to expand her garden. Every spring and summer the women collected new dahlias, peonies, hydrangeas, and more flower seeds, nurturing the blooms to share with family and friends.

Late in the summer of 2021, the women visited a local dahlia farm, took a million pictures, oohed and aahed, talked the whole way home about what they loved and what they might try on their dream farm. They realized it was time. Time to take the leap of faith. Time to give this baby business a name. Time to place all the orders and make connections.

It felt scary to dream that they could turn their love of all things flowers into a fully realized floral enterprise based in Auburn, Washington, southeast of downtown Seattle, but they have done just that. Now in their fourth growing season, Chantelle and Michele take pride in growing high-quality, English garden style, seasonal flowers – harvested at their peak of freshness.

They tell customers that La Flor Farm is part of the Slow Flowers movement; their blooms are hand-snipped at the last possible moment to meet florists’ perfect timing. By using appropriate post-harvest care methods that avoid dangerous chemicals, clients are assured of receiving top quality, safe to breathe and handle blooms.

I know you’ll enjoy my visit, filmed last week on an overcast day when the dahlia bloom color was at its most vivid. We start with a walking tour of La Flor Farm, and that’s followed by a sit-down with Michele and Chantelle.

Find and follow La Flor Farm on Instagram and Facebook.


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Single Petal
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 726: Navigating weddings as a farmer-florist with Julie Raymond of Bittersweet Gardens

Wednesday, July 23rd, 2025

Based in Kingston, Massachusetts, on Boston’s South Shore, farmer-florist Julie Raymond grows cut flowers for her clients’ wedding florals. After an initial career in social service, Julie’s graduate work in horticulture and landscape design now informs her philosophy. She says: “That background in science and design is rooted in everything I do and has inspired my work from the very beginning.” Today, Bittersweet Gardens sources fresh, seasonal and organic flowers to serve those clients with unique, bespoke field-to-vase floral arrangements, tablescapes, wedding bouquets and centerpieces. We recently recorded a conversation about how Julie navigates weddings as a farmer-florist, a topic about which she frequently teaches and writes. Whether you grow cut flowers, design florals for weddings, or do both – this conversation will inspire you!

Julie Raymond of Bittersweet Gardens (left); inside her greenhouse (right)
Julie Raymond of Bittersweet Gardens (left); inside her greenhouse (right)

Join me today in the virtual studio as I visit with Julie Raymond of Bittersweet Gardens, based in Kingston, Massachusetts. With an emphasis on sustainably grown flowers and event design, the studio is known for organic, loose florals inspired by the changing seasons of New England and a lush, ethereal and “just picked” from the garden aesthetic.

Bridal bouquet by Bittersweet Gardens (left); the charming design studio (right)
Bridal bouquet by Bittersweet Gardens (left); the charming design studio (right)

Since 1998, Julie has farmed land up and down the eastern part of Massachusetts. Outside of growing flowers and designing floral arrangements for weekly corporate clients and couples, she also markets blooms through the Boston Wholesale Flower Exchange. 

Four Flower Shares Collections
Four Flower Shares Collections

The breadth and depth of design ingredients that Julie grows in mind-boggling – she begins the season with early tulips, ranunculus, and anemones and continues through the summer with all the unique, juicy options – annuals, perennials, and ornamental shrubs and vines – and wraps up the season with dahlias and heirloom mums.

A Bittersweet Gardens wedding
A Bittersweet Gardens wedding

Julie edited and narrated a 20-minute bonus video that leads us through a full year at Bittersweet Gardens, including some of her gorgeous design work and evocative, place-setting installations.

Bittersweet Gardens flowers

Join Bittersweet Gardens’ mailing list — you’ll be the first to learn about Julie’s upcoming course!

Find and follow Bittersweet Gardens on Instagram and Facebook


Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Royal Anthos Lily Bulbs

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Gaena; Vessel One
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com