Episode 633: Building a Community of Local Flower Farmers Over Pie and Coffee, with Jodi Logue of Moss and Madder Farm
October 25th, 2023
We’ve just wrapped up our celebration of the 10-year Anniversary of the Slow Flowers Podcast with a retrospective of a decade that brought you more than 500 original episodes of interviews. Whew! I am in awe of the amazing guests we have featured, their passion for local flowers, their ingenuity, dedication, and contributions to the Slow Flowers Movement. Let’s see what the next decade brings!
Today, we resume our weekly ritual of bringing you a new podcast episode on Wednesday. After listening to my interviews, be sure to click on over to slowflowerspodcast.com to watch my video conversation with each week’s guest or guests. We are also posting these “vodcasts” as our social media team calls them to YouTube, Facebook Live and Instagram Live – and we always try to share the link via Instagram.
This past weekend, I traveled to the opposite side of Puget Sound from my home – south to the Tacoma Narrows Bridge and then over to the Kitsap Peninsula to a town called Olalla. I took the 45-minute trip at the invitation of farmer florist Jodi Logue, owner of Moss and Madder Farm.
I first got to know Jodi when she joined Slow Flowers Society and earlier this year attended the Slow Flowers Summit – it was so nice to have so many new members, many of them from the Seattle area, attend that wonderful event. Not long after the Summit, I received an email from Jodi inviting me to a gathering at her farm. She wrote: “I’ve been occasionally hosting a flower farmer meet up for folks in our area and we have a good little group of people who come out pretty regularly. We met monthly through the off season. My main goal in hosting these get-togethers has been to mostly build community but as we’ve been meeting, we’ve all voiced a common wish for a flower hub/collective type opportunity in our area. It’s something I’m working on getting started this fall. I think the flower farmers would totally be excited to if we put on a get-together and included you and any other flower friends in the area. We would love to work around your schedule to make it happen.”
What a tempting invitation! It took me a few months, but this past weekend, the date was set for a gathering at Moss and Madder Farm. It was lovely to connect with a few Slow Flowers members in attendance and several people who are new to me – their farms range from 1-year-old to a farm in its 9th season; from people who have, like Jodi, recently quit full-time jobs in careers like nursing, oceanography, and teaching; and others who are flower farming while also caregiving or parenting or working off-farm jobs. The unifying thread connecting us all was women entrepreneurs who have been drawn like bees to honey to the age-old human practice of growing flowers or tending to plants.
It was a wonderful gathering and you’ll hear more in my conversation with Jodi. You see, I couldn’t join her party without inviting myself to come early and record an interview. Listen, watch, and you’ll learn all about Moss and Madder Flower Farm and the emerging floral community in and around this region south and west of Seattle.
Learn more about George the Ford, Jodi and her husband Aaron’s vintage 1947 one-ton Ford pickup truck – beautifully restored and painted “Greenfield Green” with “Tacoma Cream” trim – another fun marketing arm of Moss and Madder Farm and available for weddings, photo shoots and party rental.
Follow Moss and Madder Farm on Facebook
Find Moss and Madder Farm on Instagram
This Week’s New
In news of the week, Slow Flowers Society is returning to the Northwest Flower & Garden Festival as the floral stage producer, an honor we have held for more than five years. The venerable show, the West Coast’s largest indoor consumer flower and garden festival, takes place February 14-18, 2024. We’re so excited that so many Slow Flowers members will be teaching and lecturing at next year’s event and I’m especially thrilled that Teresa Rao of Belle Petale and Sarah Nayami of Grow Girl Seattle will teach the hands-on floral design workshops on the Blooms & Bubbles Stage. On the seminar stage, we’ll see Misty VanderWeele of All Dahlia’d Up Flower Farm, Stefani Bittner of Homestead Design Collective, Riz Reyes of RHR Horticulture and Heronswood Gardens, Janice Cox of At Home Beauty and Tracy Yang of JARN Co. Flower Farm will all make appearances! Hope to see you there!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Our next sponsor thank you goes Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.
Our next sponsor thank you goes to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.
I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Drone Pine; LaBranche; Turning on the Lights; Gaena
by Blue Dot Sessions
In The Field