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The simple goal of keeping flowers in customers’ hands is one I have been hearing continually over the past three months. Distilled to its simplest form, this seems to be what we all want to make happen, as the floral season progresses from late winter, to early spring; from late spring to early summer. We are drawn into the beautiful web of nature where we allow flowers and plants speak for us when our hearts are heavy and there is a loss for adequate words.

At The London Plane, when the sudden reality of the Coronavirus faced co-owner Katherine Anderson and her partners, as well as flower shop manager Jeni Nelson, it meant finding ways to juggle myriad moving parts – from a restaurant and bakery to a grocery operation to a design studio. I’m a big fan of both of these women and their truly seasonal aesthetic.

Their shop is in the heart of an inviting, European-style cafe in Seattle’s historic Pioneer Square neighborhood and it is one to which any flower person visiting the Emerald City wants to make a pilgrimage. Meals here are simple and delicious, prepared with the same care that the floral design team creates an arrangement. Homage and respect is paid to each ingredient – from a salad composed of just-picked greens and herbs to the hand-gathered flowers one takes home.

You may recall that Katherine Anderson first appeared as a guest on this podcast way back in March 2014 in one of our early episodes, titled: Marigold & Mint’s Katherine Anderson – a leading eco-floral entrepreneur.

I also featured The London Plane flower shop in a Q&A with Jeni Nelson that appeared in the February 2019 issue of Florists’ Review – including the beautiful cover photography. Read that article here:

This is how The London Plane’s IG feed recently introduced Katherine Anderson:

A co-owner and a founder of the London Plane, Katherine has always loved flowers and nature. She is a trained landscape architect, owns an organic farm in the Snoqualmie River Valley, and is an incredibly talented person, florist, and business owner. We want to show our gratitude to this powerful force and wearer of so many hats – she greatly contributes to the Seattle community, is active in philanthropy and supporting the arts, and is constantly creating connections between people. She helped us create the relationship with the UW Medical Centers so we could donate 13K+ meals. On top of that, Katherine is a mother and a wife, she’s really cool, and she is an integral part of the London Plane.

This is how The London Plane’s IG feed recently introduced Jeni Nelson:

Jeni has worked at the London Plane for 6 years, leading our floral team for the past 3 years. She never ceases to amaze us with her artistry in a vase, crown, or installation, from roses to peonies to geum to bolting radicchio. We’re lucky to have her as part of our team, even more so in this difficult time for the world and our community.
She loves all flowers (and things vintage and French) but she–and most of the florists we know in Seattle, tbh–has a real soft spot for spring and the dozens of rich, colorful, tender blooms that show up in the PNW April and May.
Maybe it’s due to the love of these blooms that she was going to be married this spring to her sweet Canadian fiancé, Tim. Jeni and Tim have had to put their wedding on hold due to closed borders between the US and Canada for months. She’ll share a bit of that story with us today, as well.

I asked Katherine and Jeni if I could actually meet them in person at The London Plane to discuss how they are managing during Coronavirus. This was my first opportunity to record a podcast interview in person since March 15th. The three of us sat in different corners of the baker’s room at The London Plane, socially distanced of course. The digital recorder perched on a stool in the center of our little triangle as we captured a wonderful conversation to share with you.

The London Plane is a shop, cafe, bakery, wine shop & bar, and events space.  

A collaboration between the teams of Marigold & Mint, The Corson Building, Bar Sajor, and Old Chaser Farm, The London Plane occupies two corners of Pioneer Square’s Occidental Mall. The larger space is home to a cafe, bakery, flower counter, grocery and larder shop. This is where locals and visitors stop by for something to eat or drink, or shop the grocery and larder for ingredients to prepare a meal at home. The smaller space, called The Little London Plane, is a wine shop, wine bar and event space. That’s where you can grab a glass of wine, savor a simple selection of bar foods, or shop for wines to takeaway. It’s also where many events take place. Right now, The London Plane’s on-line store offers special arrangements of flowers for pick-up or Seattle area delivery. There is also a lovely selection of popular retail and gift goods that customers anywhere can order.

The flower shop currently offers flower delivery on a one-day-a-week basis (every Friday) in compliance with safety measures concerning COVID-19. Customers can also order flower arrangements for curbside pick up, as well single variety bunches, with both options available for pick up Wednesdays through Saturdays. The occasional “virtual floral class” is also offered and customers are encouraged to support The London Plane flower shop by purchasing a floral class gift certificate.

In addition, The London Plane flower shop continues to design wedding and event florals, from an elopement bridal bouquet to a grand installation to a small memorial. Just recently, The London Plane re-opened for in store shopping for essentials Wednesday through Saturday 10am – 6pm. Advanced online orders for pick up. and Friday delivery Larder Shares and Flowers continue.

Here’s how to find and follow Katherine Anderson and Jeni Nelson of The London Plane:

The London Plane on Instagram

The London Plane Flower Shop in Instagram

Jeni Nelson’s Magniflora Page on Instagram

Thanks so much for joining today’s conversation. It has been a tough week for my family and me personally, as we lost my father Fred William Prinzing Jr., to complications from pneumonia. In addition, we are watching our cities in crisis as brothers and sisters struggle for justice during what feels like endless and senseless acts of violence (and worse, murder) against people of color.

Along with many friends and colleagues in the Slow Flowers community and the larger horticulture and floriculture community, I feel like I need to do more than speak out. I need to act. I’ve decided to donate all of the Slow Flowers revenue for the month of May to one or more social justice organization literally working on the front lines. I challenge you to do the same. Let’s do some justice work with our flowers.

We care about “Stories of Resilience” here, on the podcast and in the larger Slow Flowers community. I thank you for listening and encourage you to make a human gesture of support for the marginalized and disenfranchised in your community.

Last Friday, we held our final weekly Slow Flowers Member Virtual Meet-Up — our 10th  consecutive online gathering of florists, growers, farmer-florists and supporters, launched in late March. The Virtual Meet-Ups will now continue as a regular monthly event on the 2nd Friday of each month — so our next gathering is scheduled for Friday, June 12th, same time 9 am Pacific/Noon Eastern – and same location and link to join me on Zoom. I’ll keep you posted through other regular channels but you can always find the details in the linktr.ee menu that appears in our Instagram profile @myslowflowers.

Thank you to last Friday’s special guests, Lisa Waud of Lisa Waud Botanical Artist, a core member of the Slow Flowers team, Amanda Maurmann of Gnome Grown Flower Farm and a the Michigan Flower Growers Cooperative, for sharing about Lisa’s new project to bring botanical art to Detroit while supporting local flower growers in her state. It’s called Big Flower Friend and Slow Flowers is a sponsor of one of the upcoming floral installations so you’ll hear more about that soon.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at  farmersweb.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

The Slow Flowers Podcast has been downloaded more than 610,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Turning On The Lights; Heartland Flyer; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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If you’re listening on Wednesday, May 13th, the date this Episode 453 was released, picture me in St. Louis, where I was scheduled to be the luncheon speaker at the annual “Flower Power at Tower Grove Park” event. One of seven National Historic Landmark Parks, Tower Grove  is a 289-acre Victorian park that serves as the backyard of St. Louis’ most diverse and densely populated urban neighborhoods and draws 2.5 million annual visitors.

The annual luncheon is a rite of spring. I’m pretty impressed that Tower Grove asked me to share the Slow Flowers story with its patrons and members, considering that last year’s luncheon speakers were NYC’s Putnam & Putnam rock stars. I was especially excited about the organizers’ plan to invite four St. Louis area Slow Flowers members to provide the luncheon centerpieces, including Mimo Davis and Miranda Duschack of Urban Buds, Kate Estwing of City House Country Mouse, Rebecca Bodicky of Alice Blue Collective and today’s guest, Jessica Douglass of Flowers & Weeds.

The good news is that Tower Grove has rescheduled the Flower Power event for September 30th and I very much look forward to my future visit to St. Louis and this botanical celebration.

In the meantime, I wanted to bring you this conversation with Jessica. I interviewed her in 2016 when I traveled to St. Louis for the first time to lecture at St. Louis Art Museum’s Art in Bloom – which was an unforgettable experience. You can listen to that interview, which I paired with a lovely conversation with Vicki Lander of Flower Hill Farm, a Slow Flowers member and talented cut flower grower in the area – one who supplied me with her flowers for that Art in Bloom demonstration and who continually supplies florists like Jessica.

For now, I’ll jump right in and introduce Jessica Douglass. I’ve been reporting almost exclusively on “Stories of Resilience” as our floral community adapts and adjusts creatively to the COVID-19 pandemic. And you’ll hear that theme continue in my interview with Jessica.

Find and follow Flowers and Weeds at these social places:

Flowers and Weeds on Facebook

Flowers and Weeds on Instagram

Thanks so much for listening in on my virtual visit to St. Louis and Flowers and Weeds. The local connections being made are so important and are deepening ties between where flowers are grown and the ways floral consumers can enjoy them while supporting floral agriculture.

These indeed are Stories of Resilience. I mentioned that there are three other florists or farmer-florists whose designs are part of the now-rescheduled Tower Grove “Flower Power” event. I’m hopeful that I can record an update with each of them in the coming months, as well.

https://www.youtube.com/watch?v=UyuFegvUeT4&t=298s

Our Slow Flowers Member Virtual Meet-Ups continue to provide value and support as a member benefit. Last Friday on May 8th, we welcomed Rita Jo Shoultz of Alaska Perfect Peony and the Certified American Grown Council as our Zoom “virtual”meet-up guest.

Please join me at the next Slow Flowers Virtual Meet-Up, this Friday, May 15th —  9 am Pacific/Noon Eastern. Can’t wait to see you there!

Our special guests include Yoni Levenbach of Flowers Without Borders, and Bethany Little of Charles Little & Co. They both work in the wholesale arena, although with very different models. I am excited for you to hear from Yoni about what he calls being a “Flower Hunter,” who works from his base in Los Angeles to custom source from farms across the U.S. for a diverse customer base. And I’m thrilled that Bethany will have news to share from Eugene Oregon, where she and her husband Charles Little are veteran cut flower farmers who have seen it all. Everything old might be new again for Bethany and Charles, but they are elevating and expanding their flower business in exciting new ways, which will inspire you.

Follow this link to join us on May 15th. We will also share the link on our Slow Flowers FB Page and in the Slow Flowers Community on FB.

Thank You to our Sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

The Slow Flowers Podcast has been downloaded more than 604,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Turning On The Lights; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Mother’s Day is the mother of all floral holidays. According to industry data, it’s larger even than Valentine’s Day. Well, this year, is unlike any floral holiday we’ve seen before. Valentine’s Day happened before the onslaught of Coronavirus in most places. Easter came early this year, so early that it was just the beginning of understanding how COVID-19 was going to impact the floral marketplace and many of us were immobilized, in shock or didn’t have much to harvest in early April.

Yet, we’ve been racing toward a specific date on the calendar — Sunday, May 10th. How are you preparing for Mother’s Day? There has been a lot of discussion about what I’m calling “safe, slow flowers,” and through conversations with our members, I’m learning how much creativity is behind our desire to fill our customers’ vases with local, seasonal, and sustainable Mother’s Day flowers.

Today, we have two guests who are sharing their Stories of Resilience for our ongoing series, designed to inspire and encourage you.

Now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. And I believe that sharing personal stories is one powerful way to sustain ourselves and our floral enterprises.

Our first guest is flower farmer Lindsey McCullough of Red Twig Farms in New Albany, Ohio, outside Columbus. She’ll be joined by Heather Kohler, Red Twig’s Farm Store Manager.

Our second guest is floral designer Tara Folker of Splints & Daisies outside Lancaster, Pennsylvania.

I wanted to chat with them all to learn how they’re supplying flowers in a new way, reinventing what may have worked well during past seasons, and forging ahead during less-than-ideal conditions. Their strategies are creative, community-minded, and designed to connect customers who care about and want seasonal blooms with their flowers.

Here’s a bit more about Red Twig Farms:

Owned and operated by Josh & Lindsey McCullough, Red Twig Farms is a small, family-owned and operated cut flower and branch farm located in Central Ohio. Their year usually begins with pussy willow branches in February/March, followed later in the spring, when you can find the couple and their crew harvesting Peony flowers morning to night. By fall they’re harvesting dogwood and willow branches in a variety of color and textures for holiday containers and decor.

Red Twig Farms was born in 2010, after the family bought 9 acres across the street from their existing nursery. The land hadn’t been farmed for two decades and Lindsey and Josh saw an opportunity to use their horticulture background in a new venture. Red Twig Farms took time to get up and running, in part because peonies take 3 to 5 years to mature before you can completely harvest them . . . the farm now produces multiple varieties of peonies, dogwood & willow branches. In 2019, they planted tulips — and you’ll hear more about how things are changing with a bumper crop coming on at about the same time Ohio asked its residents to stay at home and shelter in place due to the coronavirus pandemic. In response, Red Twig Farms launched its Spread the Hope bouquet program to support frontline healthcare workers and the Donate a Bouquet to a Stranger to share an encouragement through flowers in their community.

Here’s a bit more about Splints & Daisies Floral Design:

Tara Folker has been a long time flower lover and plant geek. With the love of all things “green and growing” instilled in her as a young child, Tara has had her hands in the dirt and been playing with flowers her whole life. Inspired by her family’s art background, florals became Tara’s way to express herself artistically. 

Tara strives to use only local blooms. During the growing season, she uses flowers from local farms, foraged finds, and botanicals grown in her own cutting garden. Recently she embarked on the journey of growing heirloom mums, with plans to expanding each year. In her spare time, Tara enjoys nature even more by hiking and kayaking to her heart’s content. She and her husband Jason are chipping away at sections of the Appalachian Trail! They live in Lancaster County with a sweet kitty named Petunia, and a Doodly Lab named Hazel Juniper.

How great to learn two Mother’s Day floral strategies from Slow Flowers members in Ohio and Pennsylvania. The local connections being made are so important and are deepening ties between where flowers are grown and the ways floral consumers can enjoy them while supporting floral agriculture. These indeed are Stories of Resilience.

Follow Red Twig Farms and Splints & Daisies at these social places:

Red Twig Farms on Facebook | Red Twig Farms on Instagram

Splints & Daisies on Facebook | Splints & Daisies on Instagram

Our Slow Flowers Member Virtual Meet-Ups continue to provide value and engagement as a member benefit. Last Friday on May 1st, we also discussed Mother’s Day strategies with three guests on our Zoom “virtual”meet-up.

Thank you to floral designer Kelly Shore of Petals by the Shore and flower farmers Sarah Daken and Tom Precht of Grateful Gardeners. Both businesses are based in Maryland and these floral entrepreneurs joined the Meet-Up to share about new strategies to adapt and sustain their businesses. After we wrapped up last Friday’s virtual meet-up, I received a heartfelt note from a member who has regularly attended these sessions.

Here’s the note: Today’s meeting  was lovely as always. I almost had to miss the meet up because of business and in this climate, on my end, today was like a Mother’s Day. I noticed that I was bothered to be missing the meet up because it has become part of my Friday ritual and routine mainly because of how good I feel after each meeting. So thank you for what you continue to do for flower people.

This member tapped into the true “secret sauce” in the value of being a Slow Flowers member. Of course, if you can’t join us in real time, you can watch the replay video of our May 1st meet-up (see link above).

Please join me at the next Slow Flowers Virtual Meet-Up, this Friday, May 8th at our original time —  9 am Pacific/Noon Eastern. Can’t wait to see you there! Our special guest will be Rita Jo Shoultz of Alaska Perfect Peonies in Fritz Creek, Alaska, outside Homer. Alaska Perfect Peonies is a long-time Slow Flowers member. Rita Jo is also the chair of Certified American Grown council and she’s joining us to talk about some of the policymaking and regulatory issues facing domestic floral agriculture.

Follow this link to join us on May 8th.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

The Slow Flowers Podcast has been downloaded more than 602,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Turning On The Lights; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today, we have two guests sharing their stories from different parts of the floral equation — and both hugely relevant to our Stories of Resilience series. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but we can share stories with one another. And I believe this is a powerful way to sustain ourselves.

I’ve been eager to learn ways that wholesale florists are managing and I’ve also wanted to hear how wedding and event florists are reshaping their businesses. My recently recorded conversations with today’s guests will illuminate those questions for all of us.

First up, we’ll hear from Yvonne Ashton, director of marketing at Mayesh Wholesale Florist. And that will be followed by a conversation with Molly Culver, a Brooklyn-based wedding and event florist and owner of Molly Oliver Flowers.

Here’s a bit more about Yvonne Ashton: At 18 years old, Yvonne Ashton had no idea what she wanted to be when she grew up. However, she did know that she loved business and decided to go to school to get a degree in Operations Management & Business Statistics. She felt a bit like Goldilocks after graduating and tried several different careers but none of them felt “just right”.

Over 11 years ago, Yvonne Ashton began her career in marketing with Mayesh Wholesale Florist, and boy did that seem to be the right fit. Integrating her nerdy degree, entrepreneurial experience, passion for flowers and design, and a need to continuously learn, she found her place in the world of marketing. Whether serving on the marketing committee for the Wholesale Florist & Florist Supplier Association (also known as WFFSA) or hosting her live show, Mornings with Mayesh, Yvonne is always eager to share her love for marketing and commitment to the floral industry.

Yvonne is the wife of Mayesh’s Miami branch manager, the mother to two amazing girls, owner of a Shar Pei, and a true soccer mom through and through. If she isn’t in her home office, then you will most likely find her on the soccer fields cheering and creating video content for her daughter’s Instagram.

Mayesh Wholesale Florist resources:

Mornings with Mayesh Live Videos

Mayesh Educational Downloads

Mayesh on Instagram

Mayesh resources for upcoming #GivingTuesdayNow (May 5th)

And here’s a bit more about Molly Culver: Supporting local farmers, small farm economies, regional food and water sheds, and social justice initiatives have been Molly’s defining passions. She trained as an organic farmer in her early 20s and worked as a vegetable/flower farmer and educator for 10 years, both in NYC and in California.

Floral design work is a natural extension of Molly’s urge to create, her reverence for the natural world, and love of hands-on team work that employs the whole body and all the senses. She launched Molly Oliver Flowers in 2012 to support regional flower growers, and to build a floral design business that approached events with a zero waste mindset.

Throughout Molly’s most beloved life experiences, the connective tissue has always been people, soil, and plants. At the core, she cares deeply about equity, inclusion, sustainability and loving kindness and she aims for these values to serve as a foundation for her business.

When not designing flowers, you can find Molly teaching soil science at Brooklyn Botanic Garden, cooking with friends, doing something outside, or squeezing her two adorable cats.

Her work as a farmer, farmer-florist, and Slow Flowers advocate has been featured in Bust Magazine, the New York Times, Well Wed, Modern Farmer Magazine, Brides Magazine, the Slow Flowers Podcast, Radio Cherry Bombe, Florists’ Review and more.

About the Seasonal Flower Project:
WHY MONTHLY SUBSCRIPTIONS?
“No events in NYC means orders are well below the typical volume for farms. To make a 2-3 hour trip to NYC worth it, we need to invest as a collective. If we have 40+ households sign up, we will be hitting the minimum volume of sales needed to make this trip worth the investment in labor, gas money, lost sleep, and time away from the farm when labor has been slashed to meet social distancing guidelines.

“So, we are asking you to invest for a month, or two, or three. On our end, biting our fingernails off worrying if we will hit that 40-order minimum is a little too much stress during a stressful time! Community Supported Agriculture (or CSA) is a way to ensure support to the farmer; Molly Oliver Flowers is adopting the model also as a way to ensure this small business’s survival through this challenging time.”

Find and follow Molly Oliver Flowers:

Molly Oliver Flowers’ Online Education

Molly Oliver Flowers on Facebook

Molly Oliver Flowers on Instagram

Our Slow Flowers Member Virtual Meet-Ups continue to have great attendance and participation and feel incredibly rewarding. Last Friday on April 24th, our topic turned to Wellness and Self-Care — and it was a beautiful hour together with our two guest speakers and dozens of members who joined the Zoom call. Thank you to life and career coach Julie Tobi and writer and artist Lorene Edwards Forkner for sharing and encouraging those of us who attended. If you couldn’t make it to the Meet-Up, you’ll want to watch the playback video, seen above.

Please join the next Slow Flowers Virtual Meet-Up on Friday, May 1st at 10 am Pacific/1 pm Eastern [Please note the new time this week]. Can’t wait to see you there! We have three special guests who will walk us through strategies and creative ideas for your Mother’s Day floral plans.

We’ll welcome Kelly Shore of Petals by the Shore, a longtime Slow Flowers member and past Slow Flowers Summit speaker. Kelly is based in Bethesda, Maryland, where she has primarily focused her studio business on weddings and events, as well as education through The Floral Source, her retreat-style workshops. She will talk about rapidly transforming her business into a contact-free floral delivery service.

Kelly relies heavily on local Maryland-grown flowers, so we’ve asked two of her favorite farmers, Sarah Daken and Tom Precht of Grateful Gardeners, to also join the Meet-Up. They will share about collaborating with florists and developing their own farm-direct business model — which looks quite a bit different than they envisioned it would be in 2020.

Like Kelly, Sarah and Tom are past guests of the Slow Flowers Podcast and active members of Slow Flowers. Please join us from this Zoom Link.

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

More thanks goes to: Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at  www.farmersweb.com.

This is the weekly podcast about American Flowers and the people who grow and design with them. It’s all about making a conscious choice and I invite you to join the conversation and the creative community as we discuss the vital topics of saving our domestic flower farms and supporting a floral industry that relies on a safe, seasonal and local supply of flowers and foliage.

The Slow Flowers Podcast has been downloaded more than 600,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Our featured guest this week is florist-farmer Emily Watson, who first appeared on the Slow Flowers Podcast in 2015. I’m delighted that she has agreed to return and share an update on her business, Wood Violet, based in Milwaukee, Wisconsin. You’ll want to go back and listen to that earlier episode — click here.

Five years ago when Emily joined me for an episode, the timing was auspicious. She was in the throes of pivoting from her small cut flower farm operation called Stems Cut Flowers to a wedding design studio named after Wisconsin’s state flower – the Wood Violet.

After five years focusing entirely on designing for couples and ceremonies, the land is calling Emily back. And she’s agreed to discuss her entrepreneurial thought process as her business is again responding to market opportunities.

Here’s a bit more about Emily, excerpted from her web site:

Emily is a farmer florist and small business owner who calls Milwaukee home. With an education in biological conservation and a background in both floral design and landscaping, she started Stems Cut Flowers in 2008.

With a little land borrowed from her grandparents’ farm in East Troy, Wisconsin, Emily envisioned that Stems Cut Flowers would sell to florists and at farmer’s markets, and maybe for an occasional wedding. Well the idea of occasional weddings turned into a nearly every weekend occurrence and it soon became evident that Emily was running two separate businesses. That’s when in 2015, she officially established two separate businesses and launched her floral design studio. Being that the wood violet is Wisconsin’s state flower it seemed an appropriate name for a business that is focused on using locally grown blooms. Stems Cut Flowers continued to grow and mostly supply flowers to the Wood Violet studio.

Find and follow Emily Watson at these social places:

Wood Violet on Facebook

Wood Violet on Instagram

Our bonus series here on the Slow Flowers Podcast continues with our next installment of Stories of Resilience. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but I do want to keep the lines of communication open and accessible.

Today’s Stories of Resilience guest is Janis Harris of Harris Flower Farm in St. Thomas, Ontario, Canada. She is also Canada’s regional director for the Association of Specialty Cut Flower Growers. 

I have been so intrigued by Janis’s posts on social media promoting local flowers to her community. For the past month, Harris Flower Farm has been marketing no-contact flowers thanks entirely to Janis’s creative efforts. It started on March 21st when she posted this message on Instagram: Fresh Locally Grown Spring Cheer-Up Bouquets; 3 Local Flower Farming Families are Coming Together to Bring You Some Cheer.

Janis directed buyers to visit the online shop on the Harris Flower Farm website to make their purchase of a $10 seasonal bouquet. Well, that project has blown up and taken over Janis’s life. More farms joined in so her marketing efforts are bringing additional revenue to fellow growers. Eager customers continue to order for the weekly bouquet deliveries, paying online and leaving a vase or bucket filled with water on their front porch.

Janis finds herself operating a floral business unlike anything she’s ever done before, delivering more than 100 bouquets in a single day and offering two days of delivery each week. Since the season is early and area farmers’ markets may or may not be able to open during Canada’s stay-at-home mandate, this project has clearly resonated with customers and flower lovers in her community.

On March 24th, Janis posted this update on the Farm’s IG feed: This past week has been crazy humbling. But also figuring out our new norm of delivering flowers has been a learning curve. So I need to pause the deliveries for a bit so I can wrap my head around how we can proceed with delivering flowers. I also have to STILL BE A FLOWER FARMER. It is critical time for planting and seeding. We are sticking to our original seeding schedules. So there will be lots of flowers this summer. It’s still uncertain where and how we will sell them but I have to keep planting so there is a supply when we are on the other side of this.

To our 2020 couples: please keep us in the loop. We will work with whatever changes arise. Remember it’s your relationship that is important not the date, you still have each other.💕 I will continue to show you what is happening on the farm. Flower farming doesn’t stop. 🌻 stay healthy and positive.

I’m so glad that Janis was able to share a moment of her time to record this Stories of Resilience segment for you. Best wishes to you, Janis and Mark! Listen to my 2017 Podcast interview with Janis and hear the full story of Harris Flower Farm.

Find and follow Harris Flower Farm at these social places:

Harris Flower Farm on Facebook

Harris Flower Farm on Instagram

Thanks so much for joining me today as we heard from both a flower farmer and a florist in our Slow Flowers community!

This past week, I was able to get out to my garden to start a bunch of flower seeds – some directly-sowed and some in flats in the greenhouse. Our nighttime temperatures here in Seattle are in the mid-40s right now, so I’m pretty confident that we’re past our last-frost date, but you never know! We have members who were hit with snow this past week, so nothing’s certain.

Our Slow Flowers Member Virtual Meet-Ups continue to have great attendance and participation and feel incredibly rewarding. After four consecutive weeks, I’m even feeling more confident about the Zoom technology. I owe a HUGE thanks to Karen Thornton of Avenue 22 Events, Niesha Blancas of Fetching Social Media and Lisa Waud of pot & box for their incredible talents to help make the Meet-Ups a smoothly run success. They’re part of the Slow Flowers Team that makes it all so joyful for me and keeps me sane.

Last Friday on April 17th, Teresa Sabankaya of Bonny Doon Garden Company joined us as a special guest – she shared about how she’s designing and selling flowers during the Coronavirus era. We also had a surprise special guest — you’ll have to watch the Zoom replay video of the Virtual Meeting to see who joined us. Click on the video link above to watch!

Please join the next Slow Flowers Virtual Meet-Up on Friday, April 24th at 9 am Pacific/Noon Eastern. Can’t wait to see you there! Our very special guest will be Julie Tobi, who is a life coach for creatives. I met Julie at Holly Chapple’s Flowerstock last fall and I was so impressed with how Julie views that elusive work-life balance and helps creative professionals lean into the fulfilling careers and lives they actually want to have.

Artist, writer and editor Lorene Edwards Forkner will also join us on April 24th — and she’ll share about her watercolor studies as a mindfulness practice. Follow this link to join the Zoom Meet-Up on Friday.

As I’ve mentioned earlier, plans for the fourth annual Slow Flowers Summit, scheduled for June 28-30 are still in place, but May 15th will be the date when we will make a definitive decision whether to move forward with the original conference dates or reschedule for later in the year. I want to make sure you have 45 days’ notice to adjust your plans if we have to postpone. And just in case, mark October 26-27 as the backup dates for gathering together at our beautiful venue, Filoli Historic House and Garden in Woodside, California. As I said last week: I’m as eager as you are to experience a fabulous conference that’s presented in a safe environment. I hope this plan assures you and assists you in managing your own schedule moving forward into 2020.

You can contact us anytime with questions and I’ve added links to my email and that of our event manager Karen Thornton in today’s show notes.  You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates. One more thing — this past week’s Summit newsletter features wonderful updates from all of our speakers, who shared what they’re doing and how they’re managing the COVID-19 shut-down. I’d love for you to read it, too, and you can find the link here.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

The Slow Flowers Podcast has been downloaded more than 599,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

LaBranche; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

This is the 350th episode of the Slow Flowers Podcast brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  

In feeling overwhelmed and uncertain about how the coronavirus pandemic will alter our beloved floral marketplace, perhaps forever, it soon became clear to me that sharing individual stories from our members is one way I could help our community. I don’t have many answers and each voice you hear on the Slow Flowers Podcast may not either, but collectively, as we continue to speak honestly about our challenges and successes, we hope to encourage and support one another.

Our featured guest this week is flower farmer-entrepreneur Walt Krukowski of Mountain Flower Farm in Warren, Vermont. Walt joined me via Skype to talk about his amazing farm and I’m honored to add his voice to our Stories of Reslience series.

I met Walt last September when I joined a floral sourcing workshop hosted by Kelly Shore of Petals by the Shore and Mary Kate Kinnane of The Local Bouquet. A group of 10 of us gathered for two days of education, including a full day with Walt as he walked us through the beautiful rows of late-summer ornamental crops grown for flowers and foliages. Hydrangeas, viburnum and forsythia for miles, it seemed. A stunning setting and an organic farm where bespoke flowers are grown with care. Sarah Collier of Taken by Sarah photographed the workshop and design sessions and she’s shared some lovely photographs of Walt, his farm and his flowers.

Here’s a bit more about Mountain Flower Farm:
Nestled in The Green Mountains of Vermont’s Mad River Valley, the family farm is focused on quality, sustainability, and community. For over 20 years Mountain Flower Farem have served discerning floral designers nationwide with grower direct overnight shipping. Our reputation has been founded on producing exceptional quality seasonal crops, like Peony, Lilac, Snowball Viburnum, and Hydrangea.

The farm adheres to sustainable agriculture techniques like cover cropping, companion planting, and nurturing beneficial insect habitat to provide the backbone of our #beyondorganic farming operations. Crops are grown in vibrant, healthy soil, with a balanced biological ecosystem, certain to contain abundant nutrients, minerals, and live soil microbes. Chemical fertilizers, pesticides, herbicides, or fungicides are never used.  

Mountain Flower Farm’s bloom schedule is delayed by Vermont’s slow-to-come, cooler summers. When most sources for seasonal cuts have finished for the year, Walt and his crew are just getting started! Of particular note, the farm’s peony crop is harvested from mid June – mid July. 

COVID 19’s disruption in our world coincided at almost the same time Walt typically announces Mountain Flower Farm’s seasonal crop availability and opens up the pre-order system for peonies. His communication with his customers via email really struck me as extraordinary and I asked him to join me on the podcast to discuss Mountain Flower Farm’s present, past and future. I know you’ll find it encouraging.

Thank you so much for joining me for this special conversation! I believe that now, more than ever, the messages of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists. Walt wrote this in his first newsletter of the season, dated March 31st: ” . . . one thing for certain is that we will be here toiling away, with our hands in the dirt, flowering fiercely for the future. Mountain Flower Farm is already in action, and we will be here doing whatever it takes to safely put flowers in your hands. Our model of grower direct overnight shipping was made for these times! Social distancing. Door to Door Delivery. Top quality product. Consistency. Value. 

“These are not new themes for us . . . in fact, this is what we have trained for and what we have been streamlining and perfecting for over 20 years! We stand ready to help our customers succeed through challenging times.”

Just one week later, he continued the story, and this is what inspired me o invite Walt to share more with you today.

“A week ago, in the midst of great uncertainty, we stuck to our schedule and published this season’s cut flower availability. Sending that email was for me, a moment that I was dreading. Questions and doubts were bountiful. We all know by now, life has been turned upside down. The economy is reeling, and the floral industry is one of many hard hit segments. 

“It brings me incredible comfort and hope to be able to check in today and report that the response we’ve received has been nothing short of incredible. For that, I am absolutely thankful and humbled. Our community is strong. There is hope, not only for @mountainflowerfarm, but for all of us trying to make it through this time. Thank you all for your generous orders. For your faith in our farm, our team, and our collective future. 
One thing that really struck me, that I want to share, is the nature of the orders we received.”

He continued, “As many of you know, we preceded our cut flower inventory release with a sliding scale discount offer created to help floral designers persevere. Customers could choose which level of discount they needed. I was very happy to see people taking advantage of this offer. I was also surprised, when I started to receive orders with notes attached saying ‘Thank you so much for this offer. I don’t need any flowers for my shop, but I’m placing this order for peony roots for our home garden,’ or others saying ‘Thank you for thinking of us florists and trying to help . . . I’ve placed orders for the season, but chose to not use any of the discount offers.'”

In the 24 hours after releasing Mountain Flower Farm’s discount offer, Walt received literally hundreds of emails. All of them full of appreciation, hope, and positivity. He responded, writing, “For that, I want to stand on the tallest peak and shout “THANK YOU!!!” “THANK YOU!!!” “THANK YOU!!!”
We’ve come to a point where, it’s really not abount sales or money anymore. It’s about humanity. It’s about hope. It’s about resilience. Like everyone, I have legitimate fear and worry right now. The outpouring of support that has been received this past week has helped to calm my worries and point my focus towards the future. Our floral community is strong. We are all connected, and for that I am absolutely grateful.”

Find and follow Mountain Flower Farm here:

Mountain Flower Farm on Facebook

Mountain Flower Farm on Instagram

As I said last week, I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I hope today’s interview was as inspiring to you as I found it to be for me.

Before we wrap today, I want to share a bonus interview with Lisa Ziegler of The Gardener’s Workshop, our newest Slow Flowers Podcast sponsor, announced last week. Lisa is a fellow garden writer, author of Cool Flowers, published by St. Lynn’s Press, the same publisher behind my books, Slow Flowers and The 50 Mile Bouquet. Lisa is a flower farmer, based in Newport News, Virginia, where The Gardener’s Workshop is also home to an online shop offering seeds and supplies for home gardeners and a growing curriculum of online courses for flower farmers and farmer-florists. I invited Lisa to give us an overview and update on The Gardener’s Workshop.

Sign up to be notified about future course releases here

Follow The Gardener’s Workshop on Facebook

The Gardener’s Workshop on Instagram

Thanks so much for joining me today as we heard from two flower farmers who have developed their businesses to reflect their passions and fit their lifestyles. And truly, that is what I wish for each of you and your floral enterprise.

Last week we held our third Virtual Member Meet-Up on April 10th. We had a great group in attendance and I thank you for joining us; A special thank you to Holly Chapple of Chapel Designers, Holly Chapple Flowers and Hope Farm, for her guest appearance to talk about how she is adapting during the Coronavirus. You can find the link to the Zoom replay video here. Thank you to each of you who attended!

Please join this week’s Slow Flowers Virtual Meet-Up on Friday, April 17th at 9 am Pacific/Noon Eastern. Please join here. We’ll also share the Zoom Meeting Link in our Instagram Profile and on Facebook (Slow Flowers FB Page and Slow Flowers Community Group).

Thank you to our Sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at  https://shop.syndicatesales.com/.

Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

The Slow Flowers Podcast has been downloaded more than 596,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Falaal; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Our featured guest this week is Katie McClain of Posh Petals, based in Oro Valley, outside Tucson, Arizona. Just like last week’s guest, April Vomfell of Flathead Farmworks, Katie and I recorded this interview in person on March 14th at Hitomi Gilliam’s Trend Summit in Vancouver, B.C., Canada. Little did we know that business as usual and all our plans for the 2020 growing and floral design season would be radically changed soon after Katie and I traveled home the following day. I’m delighted to share our conversation with you today.

But first, our bonus series here on the Slow Flowers Podcast continues with our next installment of Stories of Resilience. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but I do want to keep the lines of communication open and accessible.

Today’s Stories of Resilience guest wrote one of the very first posts that signaled to me that our TIMES ARE CHANGING when on March 14th I noticed 3 Porch Farm’s instagram post offering free shipping of their flowers. They wrote:

“In light of the current situation, we are shipping a box of mixed blooms to your door !! This is the first time we have offered this option and we are excited to be able to bring y’all a little bit of bright sparkle during this time of potential stress. Each box will contain a mix of 35 stems of our blooming beauties for the price of $65. You can expect approximately 7-8 Tulips, 20-22 Poppies (even a few of the big Italian varieties), and 7-8 Daffodils…maybe even a few Ranunculus and Anemones thrown in there too. (Our first succession of Ranunculus is on the way out while our next batch isn’t quite ready yet). But what I can promise is that they will all brighten your day !! .
We will begin shipping this Monday with first come, first serve. We hope to ship throughout the week assuming shipping continues. . . . we can never thank y’all enough for all the love and support you constantly extend our way !! Really and truly, this farm only works bc of your kindness and belief in what we are doing over here !! Sending y’all so much love, happiness, and excellent health.”

I reached out to 3 Porch to learn more and ever since, Mandy and I have been juggling our schedules in order to record this conversation. Based in Comer, Georgia, Mandy and Steve O’Shea are past guests of this podcast in 2016, which you can listen to at this link.

Here’s a bit more about Mandy O’Shea. She graduated from UGA with a degree in Horticulture. During that time, she began working with a local sustainable farmer and selling their goods at the Big City Bread farmers market and other local venues. She has been hooked ever since. Her love for the farm life took her to California via the WWOOF’s program where she learned to combine her love for horses and farming. While in Ca., she also worked at the prestigious organic olive oil company McEvoy Ranch for multiple years helping to manage their 7 acre vegetable and cut flower gardens as well as doing daily flower arrangements to beautify the ranch, the S.F. Ferry building store and for frequent events. After missing her home state for too long, she and Steve packed up their dogs…and bee hives… and headed east bound and down to begin their new farming endeavor. They are passionate about bringing beauty, blooms, and good food to the local folks.

3 Porch Farm is a “Certified Naturally Grown” (which adheres to the same standards as USDA Organic), yet Steve and Mandy’s commitment to sustainable farming goes far beyond that. All 5 of the farm’s vehicles run on waste vegetable oil recycled from restaurants in Athens. Since 2012, 3  Porch Farm is entirely solar powered!! The program is ever-evolving, with over 36 KW of solar panels that provides enough electricity to supply the needs of the entire farm plus the O’Shea house, and still quite a bit extra to feed back into the grid.

With Planet before profit as their operating principal, Mandy and Steve’s goal is to be carbon neutral and to use the farm as an opportunity to put best ethics into practice. The farm is lush with strawberries and blueberries supplying customers at the Athens Farmers Market and Freedom Farmers Market (in Atlanta) on Saturdays. Each year’s love for growing and designing with flowers expands. 3 Porch Farm has hundreds of rose bushes and peonies, thousands of dahlias and ranunculus, and a myriad of other varieties for every season. As they explain on 3 Porch Farm’s web site: “We have the good fortune of living on an amazing farm with a little under 9 acres of gorgeous landscaping, constantly in bloom, and filled with wildlife. It is our great pleasure to spend our years working together to bring something positive to an already wonderful community.”

Despite all that is on her plate, I’m so glad that Mandy devoted a bit of time to record this Stories of Resilience segment to share today. Mandy discussed that 3 Porch Farm has joined CalFlowers (the California Association of Flower Growers & Shippers), which is the trade association offering its members access to discounted fed-ex shipping rates. I hope you can take one tip or strategy from our conversation as you adapt and pivot your own floral enterprise. Best wishes to you both, Steve and Mandy!

Find and follow 3 Porch Farm:

3 Porch Farm on Facebook

3 Porch Farm on Instagram

Okay, let’s jump right into my conversation with Katie McClain of Posh Petals!

Posh Petals is a flower studio located in sunny Oro Valley, Arizona!  Katie has been designing gorgeous floral art for weddings and special events for over 13 years. She is a Certified Arizona Master Florist and extremely knowledgeable when it comes to everything floral. Posh Petals is not your typical 9-5 flower shop.  Everything Posh Petals designs is custom inspired by personal conversations with customers. The studio asks questions about the recipient, his or her color preferences, home interior style, aesthetic vibe and more. Typically, Posh Petals is available for daily deliveries, special orders, events, and its specialty: weddings of all kinds.

In the current Coronavirus climate, Katie has added an update on Posh Petals website: “From the Studio to the Porch: We are available for no contact daily delivery orders from 10 a.m. to 2 p.m.”

Find and follow Posh Petals at these social places:

Posh Petals on Facebook

Posh Petals on Instgram

Thanks so much for joining me today as we heard from both a flower farmer and a florist in our Slow Flowers community! I don’t know about you, but things are sinking in this week that we are not in a temporary situation, but a long-term one with no end on the horizon. Some days are better than others.

Days when I can do a little gardening, like planting sweet pea seedlings gifted to me by Lorene Edwards Forkner, one of our Slow Flowers Summit 2020 speakers. And days when I can arrange for a contact-free, socially-distanced flower pickup from a nearby farm — thanks Laughing Goat Farm in Enumclaw — and then have late afternoon mental health breaks to play with those local stems.

It’s so easy to feel overwhelmed and I know I have felt that way for a few weeks, wondering how Slow Flowers can support our community.

Last week we held our second Slow Flowers Member Virtual Meet-Up on April 3rd. We had a great group in attendance and I thank you for joining us; A special thank you to Missy Palacol of Missy Palacol Photography and the Kalyx Group for sharing her 30 Day Social Media planning tool (You can find that link in today’s show notes), and Amelia Ihlo of Rooted Farmers for walking us through the new marketplace for flower farms and florists.

Click above to watch the Zoom replay video of the April 3rd Virtual Meet-Up.

Please join this week’s Slow Flowers Member Virtual Meet-Up on Friday, April 10th at 9 am Pacific/Noon Eastern. Click here to join. All you need is a device with a Camera (Laptop, Smartphone, PC, Tablet). A Mic/Headset are nice, but not a necessity.

Can’t wait to see you there! Our very special guest is Holly Chapple of Hope Farm, Chapel Designers and Holly Heider Chapple Flowers. She will join us to talk about weddings, bookings, managing rescheduling and pivoting to a new reality. Please join us!

Last week I announced updated plans for the fourth annual Slow Flowers Summit, scheduled for June 28-30. In case you missed it, I announced that May 15th is the date when we will announce a definitive decision whether to move forward with the original conference dates or reschedule them. We want to make sure you have 45 days’ notice to adjust your plans if we have to postpone. And just in case, mark October 26-27 as the backup dates for gathering together at our beautiful venue, Filoli Historic Home and Garden in Woodside, California. As I said last week: I’m as eager as you are to experience a fabulous conference that’s presented in a safe environment. I hope this plan assures you and assists you in managing your own schedule moving forward into 2020.

You can contact us anytime with questions and I’ve added links to my email and that of our event manager Karen Thornton in today’s show notes.  You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Welcome to our new sponsor The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. We’ll share more in the future weeks, but we want to give a shout-out and thanks this week to Lisa Ziegler of The Gardener’s Workshop. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Our next sponsor thank you goes to FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at www.farmersweb.com.

Our final sponsor thanks goes to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

The Slow Flowers Podcast has been downloaded more than 594,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Dirtbike Lovers; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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I’m so excited this week to introduce you to April Vomfell of Flathead Farmworks in Kalispell, Montana. We recorded this interview in person on March 14th at Hitomi Gilliam’s Trend Summit in Vancouver, B.C., Canada. At the time, I don’t think April or I really understood that life as we knew it would come crashing to a halt when we both traveled home the following day. So it makes our interview all the more special. I’m glad you’ll hear it and I hope you’ll find our optimism contagious in these uncertain times.

But first, our bonus series here on the Slow Flowers Podcast continues with our next installment of Stories of Resilience. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but I do want to keep the lines of communication open and accessible through this platform.

About that Resilience. I invited Tammy Myers of LORA Bloom to share what she’s experiencing as a floral entrepreneur. Based in Fall City, Washington, east of Seattle, Tammy is a past guest of this podcast. She first appeared in 2015 when I featured her studio First & Bloom and its All-American-grown branding. Later, in 2017, I spoke with Tammy and fellow designer Maura Whalen of Casablanca Floral as they discussed “Flower Power,” a collective of local Seattle area florists and farmer-florists.

In the “About” page on her new LORA Bloom web site, Tammy says she will never forget the first time she discovered the difference between locally-sourced flowers and the alternative — imported ones. 

“Very early in my first business, First & Bloom, I explored wholesale options in Seattle.  I walked into the Seattle Wholesale Growers Market and I thought I had died and gone to heaven.  I found buckets and buckets of freshly cut blooms in every color and shape. Blooms that were grown by flower farmers and cut from the fields just hours before.  All the textures, the rich colors and hues, the sweet fragrant smell of flowers, and the hardworking faces of the farmers themselves captured my heart. I do believe it was then in that moment, when I fell in love with the floral industry. It was there I found my people.  My tribe. It was incredible.”

She soon learned the reason this uncommon wholesaler existed as a fresh alternative in the floral industry – thanks to its steady supply of local and seasonal flowers. A great deal has happened since that day six years ago. After years as a florist and a small business owner Tammy wanted to find a new way to connect with customers and increase her online presence.  Hearing the same frustrations from friends in the floral business, she set out to change how consumers purchase flowers online. With LORA Bloom, Tammy hopes to change the flower shopping experience to give consumers a way to experience local and sustainable choices. LORA Bloom is committed to sourcing primarily American grown florals and absolutely never uses floral foams in designs.   

Find and follow LORA Bloom at these social places:

LORA Bloom on Facebook

LORA Bloom on Instagram

30 Day Social Media Action Plan from Kalyx Group

Tammy discussed using a 14-day social media planning tool created by Missy Palacol and Kalisa Jenne-Fraser of Kalyx Group. You may remember their names as speakers at the 2019 Slow Flowers Summit in St. Paul. I’m so happy that Missy and Kalisa have updated their action plan for the entire month of April — and they have permitted me to share this resource with listeners of the Slow Flowers Podcast.

This is free to you! Please follow this link to downloaded Kalyx Group’s 30-day action plan. I’ll see you online — can’t wait to watch how you use their resources for your platform!

Okay, let’s jump right into my conversation with April Vomfell of Flathead Farmworks.

April is a fourth generation cool-climate gardener. She got her start at a young age, weeding the carrot bed and emptying the compost bucket. Since buying her first camera at age 9, she has been taking pictures of flowers and watching things grow.

Before college, April’s first full-time job was in a flower shop, helping customers and learning about flower care and handling. After receiving a bachelor’s in English, April worked as a copy editor and website editor for several years in Washington, New Mexico and Wyoming. She completed a master’s in library science and then worked in public libraries in Wyoming and Montana for several years before transitioning to jobs in marketing.

Now as a flower farmer, floral designer and entrepreneur, April combines all of her skills in marketing, organization, writing and planning with her passion for growing beautiful flowers.

April and her husband, Kurt, met in 2013 and discovered their mutual love of wilderness, Montana, good food and gardening.

In 2015 they founded Flathead Farmworks to provide fresh vegetables and herbs to local restaurants. As a landscape architect, Kurt is instrumental in the design and functionality of the Flathead Farmworks’ growing spaces. Located in downtown Kalispell, the couple’s half-acre urban farm contains their home, annual and perennial gardens, shade trees and fruit trees, chicken yards and a greenhouse.

It is a work in progress, with added improvements and new experiments every season. And ask you will hear, flowers have gradually become the main focus of their business. I’m so pleased you can join this conversation and hear more about it from April. Find and follow Flathead Farmworks at these social places:

Flathead Farmworks on Facebook

Flathead Farmworks on Instagram

Thanks so much for joining me today as we shared two important conversations with you. Connections and community are more important than ever before – and what we value as truly important and essential has radically changed in the course of just a few weeks.

It’s so easy to feel overwhelmed and I know I have felt that way for a few weeks, wondering how Slow Flowers can support our community. To that end, we launched our first Virtual Member Meet-Up on March 27th. Fifty of you, from more than 20 states, joined in on a Zoom platform where we could see each other on the screen of our desktop or mobile devices, and hear from one another. It was really powerful to see your faces and hear your voices. What a beautiful experience. As one flower farmer told me afterwards: “It actually does help to not feel so alone during this crisis.”

If you’re interested in joining the next Slow Flowers Virtual Meet-Up, follow this link and mark Fridays at 9 am Pacific/Noon Eastern for our weekly gathering. The next meeting is April 3rd – I hope to see you there. We will have a few special guests and we also have some fun giveaways you might win.

Another important topic to share with you are updated plans for the fourth annual Slow Flowers Summit, scheduled for June 28-30. I want to announce that May 15th is the date when we will make a definitive decision whether to move forward with the original conference dates or reschedule them.

We want to make sure you have 45 days’ notice to adjust your plans if we have to postpone. And just in case, mark October 26-27 as the backup dates for gathering together at our beautiful venue, Filoli Historic House and Garden in Woodside, California. As I said last week: I’m as eager as you are to experience a fabulous conference that’s presented in a safe environment. I hope this plan assures you and assists you in managing your own schedule moving forward into 2020.

You can contact us anytime with questions and I’ve added links to my email and that of our event manager Karen Thornton in today’s show notes.  You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates.

Thank you to our sponsors

Thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Rooted Farmers. Our friends at Rooted Farmers work exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

The Slow Flowers Podcast has been downloaded more than 592,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Tiny Putty; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com