Debra Prinzing

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Flirty Fleurs: Meet the Farmer-Florist

Friday, December 12th, 2014
Feast your eyes on "Flirty Fleurs," a new magazine celebrating the love of flowers.

Feast your eyes on “Flirty Fleurs,” a new magazine celebrating the love of flowers.

Alicia Schwede

Alicia Schwede

My friend Alicia Schwede of the Flirty Fleurs blog recently set for herself a huge new creative challenge: To design and produce her own floral magazine. The result is simply beautiful and last night, I finally got my hands on the brand new issue of Flirty Fleurs: For the Love of Flowers, Edition One.

Alicia asked me to pen a story for her inaugural issue and she gave me the assignment of interviewing two of her favorite design studios: Botanique, owned by Kelly Sullivan of Seattle and Verbena: Flowers & Trimmings, owned by Karin Plarisan and Karly Sahr of Roseville, California.

Of course, since all three are involved in the Slow Flowers Movement and members of Slowflowers.com, it was an easy “yes” on my part.

I’m sharing a little preview of my involvement in the Flirty Fleurs magazine here. Click to order a digital or printed copy so you can read every word.

For $19.95, the printed copy is worth every penny. You’ll love the luscious look, the pearly-matte paper stock, the elegant graphic design and pages bursting with flowers. Alicia and her team pulled off something that many people dream of doing, but few can ever take from idea to reality.

The story I wrote: “Meet the Farmer-Florist,” begins this way:

Kelly Sullivan of Botanique, photographed in her Seattle cutting garden.

Kelly Sullivan of Botanique, photographed in her Seattle cutting garden.

Karen and Karly of Verbena, photographed at their Roseville, California flower farm.

Karin and Karly of Verbena, photographed at their Roseville, California flower farm.

Meet the farmer-florist

Marrying science and art, a new crop of floral designers are growing their own botanical ingredients

By Debra Prinzing

I first wrote about a “farmer-florist” in 2012, with the publication of The 50 Mile Bouquet (St. Lynn’s Press). In a chapter titled “The Accidental Flower Farmer,” which profiled San Francisco floral designer Baylor Chapman, owner of Lila B. Design, I documented Baylor’s decision to start growing many of her own flowers, vines, ornamental shrubs, succulents and herbs, in order to diversify the palette with which she designed.

Even two years ago, I didn’t know that the “farmer-florist” category was going to be the phenomenon it has since become. In that chapter, I wrote: “Increasingly, there are designers who, by necessity, harvest floral ingredients from their own gardens. As well, there are growers who assume the role of floral designer, satisfying a bridal customer’s request for unique, straight-from-the-farm bouquets. That these two world are happily intersecting is due to curiosity, innovation and experimentation on the part of designer and grower alike.”

Today, more than two years later, all you have to do is search the hashtag #farmerflorist and dozens of self-references appear on Instagram, Facebook and Pinterest. Designers and flower farmers alike are describing themselves as farmer florists, including two of the most recognizable names in the industry, Erin Benzakein of floret and Jennie Love of Love ‘N Fresh Flowers. No longer considered something outside the accepted scope of what a flower farmer is supposed to do (grow flowers) or what a floral designer is supposed to do (create beautiful bouquets using flowers that someone else cultivated and harvested), there is a lovely blurring of the lines between those formerly  conventional roles.

But to give credit where it is due, an entire generation of specialty cut flower farmers has been designing bridal bouquets and farmers’ market bunches for a long time. Lynn Byczynski first wrote about the business opportunities for flower farmers to design and sell their bouquets back in 1997 when her book The Flower Farmer was first published (the second, updated edition came out in 2008). But long before then, British designer-to-the-royals Constance Spry (the first celebrity florist) cut blooms, branches and foliage from her family’s land to sell in her London flower shop as early as the 1930s.

Thanks to a newfound passion for local and seasonal floral ingredients, more floral designers are putting on their gardening gloves and cultivating small and large patches of earth for cutting gardens, rose borders, raised beds and hedgerows – anywhere a few extra flowers can be planted and cared for. So we asked three Farmer-Florists to share their motivations for doing just that.

Here’s hoping that Alicia will continue her project to plan her 2nd edition of Flirty Fleurs. And here’s to farmer-florists everywhere, for bringing beauty to our lives!

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Garden Tribe Video: Debra’s Eco-Floral Design Tips

Sunday, September 7th, 2014

Earlier this year I met the creative team of Garden Tribe, Beth LaDove and Jen Long, two Bay Area creatives who have combined their love of gardening, documentary video and education to bring hands-on horticulture to life on the small screen.

Garden Tribe has been lauded in the San Francisco Chronicle as “an online classroom that connects the world of gardeners with world-class horticultural experts and garden/floral designers.”

Sunset magazine singled out Garden Tribe as a “Best in the West” online find.

GardenTribeLogo

I first learned of Garden Tribe when they debuted a workshop about designing and building “living arrangements,” taught by Baylor Chapman of Lila B. Design (and The 50 Mile Bouquet fame) at the San Francisco Flower & Garden Show.

After some discussion, Jen and Beth asked me to develop some online floral content for their new site. We filmed on day in early June at the beautiful Oak Hill Farm in Sonoma, California.

Today, thanks to Garden Tribe’s generosity, I am thrilled to share a “sneak peek” video clip to whet your appetite for the full workshop.

Please enjoy “Eco-Friendly Floral Design – Quick Tips” (see above) and “Cutting Flowers” (below).

You can find details about the full curriculum of workshops at GardenTribe.com.

Beth LaDove (left) and Jen Long (right), creators of Garden Tribe.

Jen Long (left) and Beth LaDove (right), creators of Garden Tribe.

I was so impressed with their vision that I asked Beth and Jen to take part in a Q&A about their mission.

Debra: Please introduce yourselves and explain your interest/passion for gardening?

Beth & Jen: We are both lifelong gardeners and entrepreneurs. Beth comes from a long lineage of Italian food growers. Jen has never met a flower she didn’t want to grow. Between the two of us, we’ve probably been obsessed with just about every kind of garden and plant out there, at one time or another. Together, we have a shared passion for growing things. And these days, we are thrilled to be growing a business designed to give people a more joyful, meaningful experience of gardening.

Debra: How did you come up with the idea to launch online video educational programming?

Beth & Jen: We get questions all the time about how and when people should do things in their garden. The best way to answer those questions is by literally showing people what to do. We decided to create beautiful video classes that demonstrate real gardening, step-by-step. We also designed our classes to stream online, so that learning can happen anytime, anywhere.

Debra: Why GARDEN TRIBE? It’s such a cute name!

Beth & Jen: Gardening knowledge has always passed along in a tribal way–from person-to-person, out in the field. We named our company Garden Tribe because it honors how important it is to learn from each other, and cultivate our community.

Debra: Who is your target audience?

Beth & Jen: We know that all gardeners, from beginning to experienced, are looking for trustworthy information. That search often begins online, and the quality of that information greatly impacts the real world DIY experience.

We’re providing curated, high-quality content for people who want to learn from top experts, so that their projects can get started right, the first time. Because our real goal is to get people where they most want to be: out in the garden and having fun.

Debra: How many classes have you produced and what do you have cooked up in the future?

Beth & Jen: We have seven classes streaming now, with more launching in the near future. We’re also always adding new seasonal content. (The best way to stay in-the-know is to join our mailing list.)

As for future projects, we’re busy creating a new way for everyone on gardentribe.com to connect and share!

Debra: Anything else you want people to know?

Beth & Jen: We’re excited to be part of a growing movement that’s bringing the next generation into gardening. It’s so amazing to work with world-renowned experts (like you, Debra!) and share all that gardening knowledge online, around the globe. We’d love everyone to join our tribe, and share their questions, ideas and inspiration!

Thanks to you both~ and thanks for sharing your passion with my tribe!

SLOW FLOWERS Podcast: Floral design with living plants & Baylor Chapman of Lila B. Design (Episode 125)

Wednesday, January 22nd, 2014

 

(c) Paige Green

(c) Paige Green

I’m so pleased to introduce listeners to Baylor Chapman, creator and owner of Lila B. Design, a San Francisco-based floral and plant studio. Baylor’s story is well documented in The 50 Mile Bouquet and in many newspaper, magazine and blog articles.

I first met Baylor in the fall of 2010, on a trip to SF where I was scheduled to give a lecture for the Garden Conservancy.

Serendipitously, Susan Morrison, a friend who I’d known through the Garden Writers Association, learned I was coming to her backyard and called to say, “You need to meet my friend Baylor when you’re in town. She’s into locally-grown flowers just like you are.”

That led to a wonderful visit to tour Baylor’s former “loading dock” studio in San Francisco’s Mission District. Susan and Rebecca Sweet, another fellow garden designer and blogger, met me at Baylor’s. The three of us had lots of fun drooling over Baylor’s floral creations and learning more about her design philosophy based on seasonal and locally-grown floral elements. Here’s a blog post about that adventure. 

How cool is this? Coffee, brunch or lunch at Stable Cafe, amidst the lovely living garden created by Lila B. Design.

How cool is this? Coffee, brunch or lunch at Stable Cafe, amidst the lovely living garden created by Lila B. Design. (c) Sophie de Lignerolles photo

Today you can find Baylor and her team working in the welcoming open-air courtyard that’s part of Stable Cafe, the community-minded restaurant owned by her friend Thomas Lackey.

Thomas and Baylor have both been operating businesses on Folsom Street, and when Baylor lost her loading-dock studio this past June, it was Thomas who said: “Move over to our courtyard.”

He “gets” the idea of creating connections with neighbors, artists, fellow small-business owners and others who want to keep jobs and culture alive and well in San Francisco’s vibrant neighborhoods.

Plus, Stable Cafe’s kitchen makes delicious, healthy, seasonal & organic food! Now if you’re in SF, you can visit Lila B. Design, shop for flowers, plants and beautiful garden products, while also eating scrumptious food at the Stable Cafe! What’s not to love?

Baylor graciously shared these photos of her recent work for you to enjoy. Please notice the specific photo credit with each.

The new Lila B. Design studio at Stable Cafe, a plant-centric place for garden and flower lovers alike.

The new Lila B. Design studio at Stable Cafe, a plant-centric place for garden and flower lovers alike. (c) Sophie de Lignerolles photo 

 

One of the event, classroom and workshop spaces at Stable Cafe, featuring a wood-burning pizza oven, a massive trestle table, and Lila B.'s garland of local flowers.

One of the event, classroom and workshop spaces at Stable Cafe, featuring a wood-burning pizza oven, a massive trestle table, and Lila B.’s garland of local flowers. (c) Sophie de Lignerolles photo

 

Pitcher plants (Sarracenia sp.) in a glass vessel.

Pitcher plants (Sarracenia sp.) in a glass vessel.  (c) Holly Stewart photo 

 

A Lila B. Design tablescape, featuring living plants.

A Lila B. Design tablescape, featuring living plants. (c) Milou + Olin photo 

 

One of Baylor's lovely arrangements that combines locally-grown flowers with the foliage from houseplants.

One of Baylor’s lovely arrangements that combines locally-grown flowers, including Cafe au Lait dahlias, from Lila B.’s garden. (c) Page Bertelson photo 

 

Another arrangement with begonia foliage, clipped from a living plant.

Another arrangement with begonia foliage, clipped from a living plant. (c) Page Bertelson photo 

 

Stunning!

Stunning! (c) Page Bertelson photo 

 

Lila B. Design's new plant hanger - a SF-designed and fabricated product.

Lila B. Design’s new plant hanger – a SF-designed and fabricated product. (c) Sophie de Lignerolles photo 

 

Details, details. . . boutonnieres in the making.

Details, details. . . a garland in the making. (c) Sophie de Lignerolles photo 

 

A stunning centerpiece featuring living plants, created by Lila B. Design

A stunning centerpiece featuring living plants in a date palm frond, created by Lila B. Design. (c) Milou + Olin photo 

 

The Plant Recipe Book, out in April 2014.

The Plant Recipe Book, out in April 2014.

 Baylor has so many good things going on in her career, but the newest is The Plant Recipe Book: 100 Living Arrangements for Any Home in Any Season (Artisan Books, 2014), which will be published on April 8, 2014. This idea-filled book was photographed by Paige Green

It contains detailed planting instructions for centerpieces and arrangements that give living plants a “starring role” in all sorts of creative vessels. A follow up to last year’s title by Jill Rizzo and Alethea Harampolis, “The Flower Recpie Book,” this new inspiring book offers more than 100 projects will blow your mind and prompt you to bring more living plants into your own design work. 

If you live in or will be visiting the Bay Area, you can get a sneak peek and first dibs on a signed copy of this lovely tome. Come and hear Baylor speak at the San Francisco Flower & Garden Show, where she will demonstrate some of the book’s fun projects using living plants as floral design elements. Details here.

As I mentioned above, as soon as we met, I knew that Baylor needed to be featured in The 50 Mile Bouquet. Please enjoy the entire story:

The Accidental Flower Farmer
A patch of urban asphalt surrounded by chain link fencing and loops of barbed wire may seem unwelcoming. That is, until you peer inside to discover a designer’s bountiful cutting garden in San Francisco’s Dog Patch District.
 
Increasingly, there are designers who, by necessity, harvest floral ingredients from their own gardens. As well, there are growers who assume the role of floral designer, satisfying a bridal customer’s request for unique, straight-from-the-farm bouquets. That these two worlds are happily intersecting is due to curiosity, innovation and experimentation on the part of designer and grower alike. 
 
San Francisco-based Baylor Chapman, owner of Lila B. Design, is both designer and flower farmer. She is 
also a Certified San Francisco Green Business owner who bases her studio philosophy on local and sustainable design practices. 
Baylor’s fashionable, 500-square-foot workshop occupies a loading dock in San Francisco’s Mission District, where she and her 
assistants turn out dazzling, flower-filled vases, bowls and urns. Local and seasonal blooms are used here with abandon. How did 
all of this come to be?
 
 
 
 
 
 
 
Early on, Baylor saw that many of her botanical design ideas couldn’t be realized because it wasn’t always easy to source ingredients locally. For her, the obvious answer was: “Why not grow those blooms myself?”
 
Urban Farm Scene
She first tried raising flowers on the roof of the warehouse where her street-level studio is housed. The plants took root in soil-filled milk crates lined with screening. “We had to walk up 75 steps to tend to the flowers,” Baylor recalls. Stair-climbing wasn’t the worst of it, though. All the soil and water had to be hand-carried to the roof just to keep the flowers alive.
 
It didn’t take long for Baylor and her staff to yearn for a ground-level gardening space. “We found an old parking lot about 1½ miles away in a neighborhood called ‘Dog Patch’ and arranged to rent part of it.” Today, the blacktop setting has a thriving crop of city-grown flowers. Perennials, annuals and vines grow in more than 100 recycled 15-gallon nursery pots, the type typically used to grow landscaping trees.
 
The Lila B. Lot Garden flourishes on this industrial street behind a barbed wiretopped fence. The garden’s presence beautifies the neighborhood and has attracted the interest of nearby auto body shop workers who peer admiringly through the chain link when out on their lunch breaks. “Now you see hummingbirds and bees flying around,” says the designer, her friendly face breaking into a warm smile. “The car repair guys come out and enjoy it here for lunch. It’s sort of a sanctuary.”
 
Her pop-up urban flower farm has helped Baylor gain credibility with clients. Now she can say: “We grew these flowers for you.” It allows her to incorporate all sorts of uncommon blooms, berries, foliage and tendrils into her designs and even custom-grow to a bride’s specifications.
 
Among the crops here at Lila B., you’ll find salvia, rudbeckia, gaillardia, oat grass, asters, scented geraniums, roses, lamb’s ear, sweet peas, veronica, nigella, passionflower,sea holly, cosmos, scabiosa, sunflowers, cerinthe and zinnias – as well as plants grown for their fruit and foliage. It is a mind-boggling selection of design ingredients you’d be hard pressed to find in most conventional flower shops. Sophie de Lignerolles, an artist who works for Lila B. as a designer, maintains meticulous spread sheets of the flowers they grow, including varieties grown from seeds and unusual offerings from Annie’s Annuals, a specialty and mail-order nursery in the East Bay area, a favorite with the women. “Sophie is propagating from seed now, which I think is pretty fabulous,” Baylor says. That means an even greater variety of floral bounty for Lila B.’s customers.
 
A Greener Approach
Baylor is well equipped to grow her own unique floral choices, thanks to her landscape design studies. After earning a garden design certificate from University of California at Berkeley Extension, she spent time on the crew of a Bay Area estate garden whose owners valued organic practices and requested that flowers from the grounds would be used for interior bouquets. Baylor soon found herself creating these arrangements. Her interest in floral design lured her into more creative gigs, including freelancing for other studios and shops. 
 
In 2007, Baylor opened Lila B., named after her grandmother. At first, she worked out of the loft where she lives. After one year of literally living with her flowers, she moved her studio across the street to another warehouse. Formerly a commercial laundry, it now houses 60 art studios in an environment that fosters creativity and experimentation. Baylor’s tiny workshop was once a warehouse loading dock, so it faces the street and has a huge, roll-up door that brings light and fresh air inside. While not a retail store, the street-front presence wows pedestrians with glimpses of huge arrangements inside – and high above the roll-up door at the front: a trio of frames planted with a living tapestry of succulents.
 
Thanks to Northern California’s temperate environment, Baylor enjoys an excellent, almost year-round source of flowers from her suppliers. Besides her own Lila B. homegrown flowers, she takes advantage of San Francisco’s wholesale flower market where many California growers bring their crops to sell. A few “weird and wonderful” suppliers are favorites, including two sisters who run a company called Florist at Large. They stock foraged goodies such as fruit, branches and wild ingredients coveted by designers who want a natural look. “I want people to be curious,” says Baylor. “I want my bouquets to be beautiful to the eye, but they should also prompt the question: ‘What is that? Where does it grow? Can you eat it?’”
 
We visited Baylor at the peak of summer when she and Anna Hoffmann, a designer who occasionally freelances for her, were creating flowers for a peach-and-ivory-themed wedding – using a combination of tawny ‘Cafe au Lait’ dahlias, blush-pink garden roses, the silvery foliage of Dusty Miller and lamb’s ears, fluffy ornamental grasses, flowering sprigs from a mock orange tree and honeysuckle vines. 
 
As Baylor assembled the groomsmen’s boutonnieres with scented geranium foliage and seed heads from the pincushion flowers growing in her Lot Garden, she paused to admire her creation: “Even though flowers are ephemeral, I treat floral design like I do garden design. I think of each arrangement as a mini garden, with its own texture, scale and color palette. They’re little masterpieces.”
 
Baylor’s bouquets embody both her artistic sensibility and her profound admiration for the plant world’s infinite variety of color, form and texture. “I hope that people are drawn to me because of what I’m doing and what I’m interested in doing,” she says, “because I feel very blessed.”