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In 2013, during the first year of the Slow Flowers Podcast, I interviewed a young floral designer from the San Francisco East Bay who at the time was one of the only voices talking about sustainable design practices. I called her “Berkeley’s Eco-Floral Maven” and said this: “Pilar Zuniga is blazing a new trail and is the TRUE definition of a LOCAL FLORIST. She has a hometown, Main Street flower shop that goes the full distance to source from local flower farms in her own backyard.”

Remember, this was in the early days of Instagram. When it came to visually exciting storytelling, at least online, individual bloggers still reigned. As early as 2008 when she launched Gorgeous and Green as an event floral business, and later as a local Berkeley retail floral and gift store (2010-2016), Zuniga used her blog to write about sustainability concerns, including chemical-free design techniques and mechanics. “I don’t use sprays, glues or floral foam at all,” she explains.

Today, Instagram is home to Pilar’s online presence, where followers are drawn to her vibrant aesthetic, often portrayed against a distinctive turquoise-teal wall, a color rarely found in flowers.

The flowers and foliage she selects are locally grown, and when available, are organic or non-sprayed as well.  Gorgeous and Green supports local growers and farms who are doing their best to continue to keep local crops available in the Bay Area.

I’m so pleased to welcome Pilar Zuniga as a return guest to the Slow Flowers Podcast. I really can’t believe that seven years have transpired since early listeners of this show met her. You’re in for a treat, but as a bonus, here is the link to her first appearance in Episode 116, from November 2013) and a link to the feature about Gorgeous and Green that I wrote for the November 2019 issue of Florists’ Review.

Before we get started, here’s a bit more about Pilar Zuniga, excerpted from her web site:

A California Native, Pilar came to the Bay area to attend UC Berkeley.  Her interests then and now include biology, art and culture. She is fond of painting, drawing, ceramics, sewing and embroidery, remaking old things, finding vintage goods, gardening and ballet. She is a feminist, a Latina and a colorful individual who loves dogs and smiles often.  Her floral design is born out of a desire to be creative and to support a local movement of flower growers.

Find and follow Gorgeous and Green at these social places:

Gorgeous and Green on Facebook

Gorgeous and Green on Instagram

Gorgeous and Green on Pinterest

Thank you so much for joining this lovely and uplifting conversation with a kindred spirit – one who is a role model for how to honor your mission and values through the way you build your business.

You are in for a real treat next June, because Pilar is one of the featured presenters at the 2021 Slow Flowers Summit, taking place June 28-30, 2021 at Filoli, in Woodside, California. We will soon resume promotion and registration for the postponed 4th annual Slow Flowers Summit and I’m thrilled that our host venu, Filoli, has done everything right to accommodate a safe, socially-distanced experience.

Pilar will present: BRANDING THE SUSTAINABLE FLORAL BUSINESS

She will discuss building an enduring brand around sustainable design and using her studio and  platform to advocate for beautiful sustainability, including chemical-free design techniques and mechanics. You’ll learn more about how Pilar’s personal values have shaped Gorgeous and Green’s brand and mission in the marketplace. And, you’ll be wowed as she demonstrates her signature floral style using all-local botanical elements.

In our show notes, you’ll find a link to more details about the Summit, and to sign up for notices as we roll out an expanded speaker lineup, COVID-safe policies and more.

And a Podcast post-script. I’m recording the intro for today’s episode on Sunday, November 8th. In the U.S., we have endured a long, drawn out and agonizing political season, and I’m so pleased with the result of the presidential ticket that prevailed. Joe Biden is our president-elect and Kamala Harris, our vice president-elect, the first woman, the first Black woman and the first person of Asian descent to be elected to this office. I am exhaling, and I’ve heard from so many of you who are doing the same. If you didn’t support the Biden-Harris ticket, my wish for you is to have an open-mind, and to join me in a pledge to listen, speak my own truth, and show compassion for all humans.

Slow Flowers is committed to sustainability in all its forms, including sustaining dignity, equity and inclusion for people like us and not like us.

And, as long as we’re talking about elections, we want to congratulate Slow Flowers member and recent guest of this podcast, Stacy Brenner of Broadturn Farm in Scarborough, Maine. On November 3, Stacy posted this message on social media: I’m so grateful to announce that the voters in Buxton, Gorham, and Scarborough have voted for me to be the next State Senator for our district. I congratulate my opponent on a well-run campaign, and I promise to do my very best for our community in Augusta. Congratulations to Maine’s newest state senator and flower farmer, Stacy Brenner!

It’s time to announce two giveaways:

The winner of complimentary registration to Ellen Frost’s new online workshop — Growing Your Business with Local Flower Sourcing is: Zoe Dellinger of Dell Acres Farm and Greenhouse in Edinburg, Virginia! Congratulations, Zoe. You’ll hear from Ellen Frost with all the details very soon!

And congratulations to Amy Stoker of Lucky Bee Cut Flowers of Longmont, Colorado! As one of more than 200 respondents of our annual Slow Flowers member survey, your name was randomly selected for the BIG PRIZE — full registration to the 2021 Slow Flowers Summit, valued at $599. You’ll get to meet us at Filoli in late June, and meet Pilar Zuniga, today’s podcast guest in person! We’ll be sharing the insights from the member survey in the coming months — it was a huge success with more than 25% member participation.

The Slow Flowers Podcast has been downloaded more than 657,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Lanky; Molly Molly; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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One of my mentors reminded me recently that it’s inevitable others will disagree with my convictions and portray me as having an “all or nothing” point of view when it comes to helping consumers and florists embrace, design with and purchase American grown flowers — as a way to save the grassroots community of American flower farms.

I truly believe there is an American-grown flower solution for any design challenge – it boils down to desire, innovation and creativity.

I “get” that some in the floral community disagree with this position. A few weeks ago, Holly Chapple and I discussed the idea of hashtagging percentages to indicate the portion of American grown flowers used in a design.

That is a compromise to some, but at least it is a move in the right direction, the “least best” option, but better than not using American grown flowers at all, right?

Hopefully this interim step will nudge even more designers toward using local, seasonal and domestic flowers. And if you choose to promote yourself as having this philosophy, I believe it can be a huge advantage. If you have personally experienced success by taking this path, I want to hear about it because you and your story may be featured on a future episode of this podcast.

Another one of my no-compromise stances is about the use of floral foam, the ubiquitous floral design industry “tool” that is actually formaldehyde-based, toxic, does not break down in landfills and has led to a number of health problems for florists who regularly handle it.

This podcast has featured leaders like Pilar Zuniga, owner of Gorgeous and Green in Berkeley, an early advocate for non-foam design, and I’m constantly intrigued with designers who have a similar philosophy.

But there are so many who have not been able to wean themselves from using this harmful product – harmful to themselves, their customers and the earth.

Sooooo . . . we keep hearing that the conventional floral products industry is working on a solution. But hey people, it’s been 60 years since floral foam has been the so-called industry option for stabilizing stems in vases. Where is the innovation? Where is the corporate social responsibility to do the right thing? What about the lack of transparency about its unsafe attributes and failure to inform those who do use this product?

Enter today’s guests, eco-inventor Mickey Blake and flower shop owner Rebecca Wiswell.

Mickey Blake is a sheer genius, a floral industry outsider who was presented with the challenge of finding a nontoxic, 100 percent plant-based foam for florists to arrange cut flowers and foliage.

In just one year’s time, Mickey has developed, trademarked and has a patent pending innovation called Floral Soil. She explains on her brand new web site:

“We had seven major goals when designing Floral Soil ™ – Support cut flowers, be non-toxic, plant derived, biodegradable, hold water, grow seeds and be safe enough to eat.”

Mickey worked with a select group of beta testers, including Rebecca Wisell, owner of Bellingham, Washington-based Rebecca’s Flower Shoppe. Rebecca’s Flower Shoppe is listed on the Slowflowers.com directory, but she and I don’t know one another personally. My friends Steve and Sarah Pabody of Triple Wren Farms sell their flowers to Rebecca’s – through them, I’ve heard about her support for locally-grown flowers.

I learned about Floral Soil a few weeks ago, when out of the blue Rebecca reached out to me on Facebook with this note:

“Good morning, Sarah and Steve Pabody are suppliers/friends of our here at Rebecca’s Flower Shoppe in Bellingham. We are a ‘green’ shoppe and were introduced to a new product about a year ago that I thought you might be interested in. It is called Floral Soil and is a replacement for the green foam. It is completely bio-friendly and compostable. We have been trialing it since last fall and think its qualities to retain water and its durability are impressive. I am not selling this product. I just want to get the word out to our floral community that there is a better product that we can all be using to protect us and our environment.”

The day Rebecca emailed me I was on location, working on a photo shoot. So I responded quickly and asked if I could call her later in the week. When I called, Rebecca surprised me by saying, “Oh, the inventor of Floral Soil is here in my shop – do you want to speak with her?”

Talk about serendipity! So, I met Mickey Blake by phone and since she is also based in Bellingham, about 90 minutes north of Seattle, it took us a few weeks to get together.

There is so much to wrap your mind around here, so I’m just going to let you listen to my conversation with Mickey, recorded last Friday, September 19th.

Mickey is CEO of Mt. Baker Bio, a life sciences company with this mission: “Using modern science to secure a sustainable future.”

Mt. Baker Bio is a certified woman-owned small business that is focused on creating environmentally sustainable solutions for biomedical laboratories. Through its Green Lab Program the company environmentally friendly alternatives for scientific laboratories, as well as a collapsible silicone lunch box. The innovative company is now turning its attention toward the floral and nursery industries with Floral Soil and other products currently in development.

It’s pretty amazing to watch this dynamo’s eyes light up as she speaks so passionately about changing an ancient business model – from top-down product development where florists have been told they need something (we’re talking about the 1954 invention of floral foam here) to a holistic partnership between inventor and end user – a collaborative approach that has a triple bottom line motivation.

Having spent a few hours with Mickey, and getting my hands on the samples of Floral Soil that she shared with me, I have to say that this product is a major game-changer. It is going to alter forever the practice of using conventional, chemical-based floral foam. [Note, two days after I recorded our podcast interview, one of my floral designer friends was over and I showed her the product samples Mickey gave me. This is a woman whose very successful wedding & event studio has NEVER used conventional floral foam. She was so excited to use the bricks for an upcoming wedding alter design that I gave her three large pieces to use. Photos of that project to come!]

My second guest is Rebecca Wiswell, one of the florists who has been most intimately involved with a year of R&D for Floral Soil. With a 30 year background in the floral industry, Rebecca has the credibility Mickey needed to trial the product day in and day out. I reached out to Rebecca by phone after interviewing Mickey – and recorded our conversation to share with you here.

Get ready to be wowed and to stop feeling guilty about using a product that you know is damaging to the environment. You may have been dependent on floral foam for some or all of your design work, but no more excuses. Mickey has offered to send a sample to anyone who listens to this podcast

And here are the various ways you can connect with Floral Soil’s via social media.

Floral Soil on Facebook

Mickey Blake on Twitter

I would love to know how you use the product and invite you to send me photos after you’ve played with it.

As she said, Mickey’s goal is to get into full-scale production by the holidays.  I want to close with one of her comments that resonated with me: It is up to each individual to make daily choices and personally responsibility to make our planet better. If you agree with this, I am convinced you will adjust your practices and stop using chemically-based floral foam, especially now that we have an earth-friendly alternative on the marketplace.

Thanks for joining me today to talk about all things American Grown — and American Made.

Listeners like you have downloaded the Slow Flowers Podcast more than 21,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

My personal goal is to put more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net.

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Meet Pilar Zuniga, owner of Gorgeous and Green, a Berkeley-based boutique and eco-floral design studio. She’s my guest in this week’s Slow Flowers Podcast with Debra Prinzing.

Pilar started Gorgeous and Green nearly six years ago after she discovered how hard it was to plan her own sustainably-minded wedding. Since then, her venture has expanded from a floral studio designing for weddings and special events to a charming storefront on College Avenue in Berkeley.

There, you can find a full-service floral and gift shop that carries uncommon goods, curated by Pilar, including vintage jewelry, locally-made goods, recycled-paper stationary,  organic bath and beauty products — and of course, local and sustainably-grown flowers. Gorgeous and Green recently won the Best of Berkeley 2013 award in the florist category.

For anyone interested in learning how a brick-and-mortar retail flower shop can make it in today’s era of mass merchandising and big boxes, you’ll want to join my conversation with Pilar.

She is blazing a new trail and is the TRUE definition of a LOCAL FLORIST….a hometown, Main Street flower shop that goes the full distance to source from local flower farms in her own backyard. 

Here’s her answer to the “Why Sustainable”? question:

A Native American proverb suggests that all that we do today must be done with the next 7 generations in mind.

The mainstream floral and gift industries have many byproducts like pesticide pollution, dependence on plastics, underpaid labor, hazardous working conditions and excessive CO2 Emissions. Additionally, events are the producers of more waste and CO2 emissions. The average wedding emits 12-14 tons of CO2, more than a person emits in a full year.  

We can minimize these negative effects by amending our practices to become sustainable ones.  For Gorgeous and Green, sustainability means using methods that we can afford to duplicate without negatively affecting the environment and people around us. With a lot of creativity and research, we have been able to develop floral practices and offer gift products that allow us to do just that.

Gorgeous and Green wants to be mindful of not just how we leave our world for the next generation, but how we touch those people and places that were involved in the beauty we created today. 

Take a look at our Services section or visit our On-Line Boutique page to see just what we have come up with so far. We’re always creating new ways to save the earth and stay gorgeous.

In the second half of our interview, Pilar and I scratched the surface on a MAJOR topic that’s going on right now in the floral world. It regards the concern she and I — and so many others — have about that green florists’ foam, the crumbly, brick-shaped chunk that you often find stuck inside a vase delivered from a floral wire-service. It is a conventional product that has been around since the Postwar 1950s, developed, so it seems, to make arrangements look fuller using fewer stems of flowers and foliage.

The simple economics have (sadly) led many florists down the rabbit hole of same-old, same-old, unimaginative designs based around the foam. I believe it’s a crutch that limits creativity and certainly hurts the people and environment who encounter it. 

Every single week I hear from florists and designers who tell me they are weaning themselves off the product, which is made by a small group of manufacturers in the US and abroad. Those designers are eager to find alternative ways to stabilize stems, such as some that Pilar and I discussed. I will devote a future episode of the Slow Flowers Podcast to more extensive information on this topic. 

Pilar was one of the first to speak out and warn florists about the risks of using chemically-based foam. As I mentioned in our interview, every time I did a web search about this topic, her blog posts popped up, as early as 2009. Here are some links you’ll want to read: 

(March 4, 2009) Floral Foam: Not so Green 

(September 5, 2009) Biodegradable Floral Foam, Where Are You?

(February 18, 2011) Let’s Change Floral Foam

(August 16, 2011) MSDS Floral Foam

If you’re looking for “green” alternatives to floral foam, check out my blog post about Eco-Friendly Design tips, excerpted from Slow Flowers.

Thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, we’ve had more than 3,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

All photographs courtesy of Gorgeous and Green. Thanks Pilar!