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Lovers of Fynbos, the beautiful plants in the Proteacae family, will enjoy today’s conversation with expert protea grower and long-time Slow Flowers member Diana Roy, flower farmer and Creative Director of Resendiz Brothers Protea Growers. Along with the farm’s founder and CEO Mel Resendiz, Diana and other protea growers in the greater San Diego area are welcoming the 20th International Protea Association Conference to their region, taking place later this week. “United by Proteas” is designed for farmers, researchers, educators, designers, and anyone eager to learn more about the amazing plant family and its importance in the floral marketplace. Diana returned to the Slow Flowers Podcast to discuss this conference and the latest trends in the protea industry.

Back in 2013 and 2014, in the early days of the Slow Flowers Movement, when I was developing and launching slowflowers.com, I hosted today’s guest, Diana Roy, along with Mel Resendiz, both of Resendiz Brothers Protea Growers, as guests. They appeared in our 20^th episode of the Slow Flowers Podcast in December 2013. So much has happened in the growth of the Slow Flowers Movement since then, and today, it feels very special to reflect back on those early days and to feel so much gratitude to people like Diana and Mel, who have always supported our mission.

If you follow our Instagram feed @slowflowerssociety, you’ll notice we love to re-post and share the images from Resendiz Brothers feed, which you can find at @resendizbrothers. Diana regularly posts seasonal crops at their peak blooms, as well as floral design inspiration showing the many gorgeous plants and pairings throughout the seasons. And we’re talking about proteas, many other South African and Australian botanicals. Resendiz produces more than 200 varieties of these unique plants, including Pincushion, Banksia, Kangaroo Paw, Leucadendron, and Waxflower. Known for their exceptional value and long vase life, the protea and other blooms create dramatic impact when incorporated in arrangements and bouquets.

And now, the world’s top protea experts are gathering in Fallbrook and Rainbow, California, outside San Diego, to focus on this unique and popular family of plants. Beginning this Friday, March 28th, with a floral design workshop, and continuing through April 4^th, the 2025 International Protea Association Conference features sessions and networking opportunities covering best practices, fresh ideas, and creative solutions with more than 100 professionals from around the world. Protea researchers and experts will come together to share their knowledge and ideas.

Diana recently joined me to record a conversation about the upcoming conference. And we just want to give a shoutout to Kit Wertz and Casey Schwartz of Flower Duet, Slow Flower members and past guests of the podcast. They are leading the sold-out tour of the Los Angeles Flower District that’s an optional activity for Protea Conference attendees. A guaranteed fabulous event with two knowledgeable designers.

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Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

And thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

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Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

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Music Credits:

Drone Pine; Gaena; Contrarian
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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My birthday falls during the last week of February and as has been the case since 2014, it’s also coincided with the annual “fly in” for America’s flower farmers to land in Washington, D.C.

You’ve heard me talk about this experience before and today is no exception. The Fly In began as an initiative of the California Cut Flower Commission seven years ago, led by CEO Kasey Cronquist.

In 2013, CCFC invited flower farmers from other states to join the effort.

I applaud that spirit of inclusion, one that significantly boosted the impact and presence of America’s flower farms beyond the California delegation.

Today, the Fly-in is still led by CCFC, but its scope is now much broader. Certified American Grown Flowers is now the “cause” with an inclusive, national message about flower farming and other key issues important to everyone in the Slow Flowers community.

Before we get started, I want to announce the launch of The Slow Flowers Community on Facebook. I was inspired to establish a virtual place where members of Slowflowers.com and those who have yet to join the Slowflowers.com directory can meet each other. You’ll be introduced to kindred spirits; you’ll talk “shop,” encourage others and receive encouragement yourself. Our focus will be creating brand awareness for your own Slow Flowers endeavors – from the field to the studio and beyond. This is a closed community, so just follow this link to request to join.

READ MORE…

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Today’s guests are two of the most influential US growers of Protea.

Owner of Resendiz Brothers Protea Growers, based in Fallbrook, California (in northern San Diego County), Mel Resendiz has been growing protea for 35 years. He’s joined by colleague Diana Roy, an equally passionate protea fan who handles marketing and promotion for Resendiz Proteas. 

You’ll hear us refer to this lovely flower a few ways. It’s spelled P-R-O-T-E-A, but pronounced:

Pro-tee-ay-AH . . . Pro-tee-Ah . . . or . . . pro-Tay_AH 

Whichever way you pronounce it, Protea is a luscious native South African flower, said to have been named after the Greek God Proteus, who was able to change into many different forms.

The Proteaceae family of plants is comprised of more than 1,400 species. Ranging from 2 to 12 inches in size, Proteas typically blooms in fall, winter and spring, although the folks at Resendiz are able to harvest and ship the flower year-round to customers in the U.S., Canada & Japan, due to their growing practices and attention to detail. 

 

Why are these South African plants now considered a valuable California flower crop? It’s because coastal California is one of five Mediterranean regions of the globe, similar to South Africa, Australia/New Zealand, Chile and Greece. Full sun, well-drained soil, good air circulation, mild winters and acid soil ensure that proteas thrive as if they were in their native environment.  

Established in 1999 and today one of California’s largest supplier of South African and Australian floral products and plants, Resendiz produces more than 200 varieties of these unique native plants.  Known for their exceptional value and long vase life, the protea and other blooms like Pincushions, Banksia, Kangaroo Paws and  Leucadendron, create dramatic impact when incorporated in arrangements and bouquets. Many varieties are hybrids – grown only by Resendiz Brothers.

Rich in color, texture and form, the protea is both dramatic and exotic. The spectrum ranges from warm to cool colored blooms — Rich reds, deep pinks, and fresh greens. Together, these blooms make stunning arrangements – and they are long-lasting – a huge bonus for the florist and DIY designer alike.

If  you want an American-grown flower that will dazzle in the bouquet or the vase, look no further than the Protea.

Thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, there have been nearly 4,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.