Five floral designers whose work will be higlighted during British Flowers Week: Mary Jane Vaughan, Jennifer Pinder, Urban Flower Company, Petal & Stalk and Carly Rogers.

I’m thoroughly inspired by my friends at New Covent Garden Flower Market in London, the brains behind British Flowers Week, now in its fifth year!

In fact, I recently wrote this homage to Helen Evans and her colleagues for the American Flowers Week feature in the current June 2017 issue of Florists’ Review magazine.

Here’s a portion of my report:

In 2015, while in London for the Chelsea Flower Show, I met with Helen Evans, one of the geniuses behind New Covent Garden Market’s successful British Flowers Week (BFW) campaign (June 19-25, 2017). 

The U.K.’s most important wholesale floral hub launched BFW in 2013 as a low-budget social media-driven “annual celebration of seasonal locally grown flowers and foliage that united the U.K. cut-flower industry, and sparked public and media interest in where our flowers come from.”

It has become a popular and successful campaign to promote British flowers and floral designers. By the time we had finished sipping from our steaming mugs of tea in the Market’s employee breakroom, I thought, “I should start an American Flowers Week.”

In late May of 2015, I returned to the U.S. inspired by the BFW model and equipped with Helen’s suggestions and resources, and introduced American Flowers Week (AFW) one month later.

Today marks the Day One of British Flowers Week and I’m so in love with the work of Mary Jane Vaughan, the first featured designer, and with her floral choices, including British-grown stock, sweet peas and other beautiful botanicals.

Mary Jane Vaughan shopping for locally-grown British Flowers at New Covent Market.

British floral designer Mary Jane Vaughan

Please enjoy and follow along, as we’ll be sharing all five days to inspire you — AND to get you excited about your own plans for American Flowers Week, coming up with the June 28th-July 4th unveiling of more flowery goodness!

Floral Designer: Mary Jane Vaughan

Known for the simplicity and understated elegance of her designs, Mary Jane Vaughan has gone from running a shop in Fulham, London to becoming an award-winning luxury weddings, events and contracts florist some thirty years later.

Read more about Mary Jane’s approach to designing with locally-grown British flowers.

There are three entries to Mary Jane Vaughan’s designs for British Flowers Week:

A curved floral chandelier by Mary Jane Vaughan features 500 stems of British-grown stock, moss and camellia foliage.

Close up of Mary Jane Vaughan’s curved floral chandelier for British Flowers Week

The Showstopper (above): A curved canopy of white stocks and laurel leaves.

Close-up of Mary Jane Vaughan’s sculptural necklace for British Flowers Week 2017

Hadid’s designs were often inspired by the movement of water. So Mary Jane chose to make a fluid-shaped asymmetrical necklace. An intricate wired design, it features lilac sweet peas, blue cornflowers, white stocks, pale pink antirrhinums, alchemilla mollis, ferns and a single peony.

Technical (above): The inspiration for Mary Jane’s three exquisite British Flowers Week creations was found in the work of her favourite British architect, Dame Zaha Hadid OBE. Hadid’s bold, undulating designs combine geometry with femininity and nature, which is what Mary Jane also strives to do in her work.

Mary Jane says: “I’m a huge fan of Hadid. She designed the London Olympics Aquatic Centre. I managed to get tickets to see it and I was so excited to be under her roof. So, to be able to create something inspired by her work means a lot to me, because I think she was an amazing, incredible talent. All her shapes are so fluid, organic and asymmetrical. They’re very bold and very brave. There’s so much that I love about them.”

Hadid‘s designs were often inspired by the movement of water, and so we chose – for our technical design – to make a fluid-shaped, assymetrical necklace of lilac sweet peas, blue cornflowers, white stocks, pale pink atirrhinums, alchemilla mollie, ferns & a single peony.

Inspired by Hadid’s Visio crystal vase, Mary Jane designed two slender curved vases. Shiny laurel leaves have been attached to the papier-mâché designs, which are complemented with a profusion of delicate, pastel purple sweet peas.

CLose-up of Mary Jane Vaughan’s design with sweet peas.

Signature (above): Inspired by Hadid’s Viso Vase. Slender & curved, our vases were made with laurel leaves and filled with the beautiful British favourite – the sweetpea. An intricate wired design, it features lilac sweet peas, blue cornflowers, white stocks, pale pink antirrhinums, alchemilla mollis, ferns and a single peony.

Read more about British Flowers Week

Get involved in American Flowers Week, coming up June 28-July 4. Lots of details and resources available here!

A Trunkful of Alliums by Bloomsbury Flowers (c) Julian Winslow

It’s a busy week and I wanted to devote yesterday’s blog post to our podcast interview with Sarah Statham of Simply by Arrangement.

So here, for Thursday, June 18th, are beautiful British-grown flowers in the hands of top floral designers! The New Covent Garden Flower Market commissioned these stars of British floral design to interpret and create designs using the best domestic crops available.

Thanks to the team behind British Flowers Week for sharing these gorgeous (and inspiring) creations:

DAY THREE June 17th

Mark Welford and Stephen Wicks of Bloomsbury Flowers (c) Julian Winslow

Welcome to Day Three of British Flowers Week 2015, the third year of the industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market.

Please enjoy the work of Stephen Wicks and Mark Welford of Bloomsbury Flowers, using British alliums.

Clouds of Alliums by Bloomsbury Flowers (c) Julian Winslow

There is a distinct sense of the theatrical in the work of Stephen Wicks and Mark Welford of Bloomsbury Flowers. They celebrate the natural, organic beauty of flowers with their unpretentious design style with masculine twist. (c) Julian Winslow

DAY FOUR June 18th

Portrait of Jay Archer (c) Julian Winslow

Jay Archer of Jay Archer Floral Design and the British Lupin are the fourth sweethearts of British Flowers Week. Jay has created three wonderful designs exclusively for this pro-British Flowers campaign:

Rockin’ the Lupin (c) Julian Winslow

The Wedding Bouquet by Jay Archer (c) Julian Winslow

Ceremonial Arch (c) Julian Winslow

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Sarah Statham of Simply by Arrangement, based in Hebden Bridge, Yorkshire, U.K.

Welcome to our second episode celebrating British Grown Flowers. It’s timely because this is British Flowers Week in the UK, where flower farmers, florists, retailers and wholesalers across the country join forces to raise awareness among consumers and the media about the renaissance of their domestic floral industry. Take note, because we’ve got big plans here at Slow Flowers to launch American Flowers Week very soon.

My guest today is more than just a professional contact. I’ve gotten to know her and spend time in her home and community and I’m so happy to call Sarah Statham a personal friend.

Here’s the web site for “Simply by Arrangement,” the flowers-and-food workshop business that Sarah and Christie launched after careers as criminal prosecutors.

Hoo Hole House in Hebden Bridge, a centuries-old restored stone manor and HQ for Sarah’s flower-filled world.

It was lovely to meet Gill Hodgson face-to-face after our long-distance friendship! She is as committed to putting British flowers on the map as I am about doing the same with American grown flowers.

Sarah and I were introduced virtually by British flower farmer Gill Hodgson of Flowers from the Farm, a UK-based organization of flower farmers and florists promoting British flowers. You may have listened to my podcast interview with Gill last year.

When I knew I would be traveling to England last month, I reached out to Gill and suggested that I schedule a visit to Yorkshire, where her farm is based.

As it turned out, Gill and Sarah teamed up to create an entire itinerary for me and my mother Anita, my traveling companion.

Sarah and her husband James Reader opened the doors to their home to invite us to stay for three amazing, flower-filled days.

Their generosity blew us away, and beyond that, Sarah made sure that we met many others in the local floral community.

Tea at Harlow Carr, hosted by the flower famers and florists of Yorkshire.

Unforgettable – the best English afternoon tea I’ve ever enjoyed!

A highlight was a gathering and full-on British afternoon tea at the RHS Harlow-Carr Botanical Garden in Harrowgate. Forty kindred spirits gathered to listen to my short presentation about Slow Flowers and the American Grown flower movement, but I have to say that what I learned from them in return was so valuable.

That afternoon we tagged along for one of the photo shoots of the Yorkshire community of growers and designers, all part of the PR campaign to coincide with British Flowers Week.

The Yorkshire flower farmers commissioned the very talented Sarah Mason whose images of Yorkshire-grown flowers, flower farmers and florists have been showcased on this blog all week.

On our last morning together, I turned on the recorder to interview Sarah about her own business, as well as about her British Flowers Week activities.

Sarah, the flower maven.

You’ll hear me refer to the fact that we are seated in a cottage in the Cotswolds and just to explain, Sarah and James brought my mom and me with them for the first day of their week-long vacation in a charming village called Snowshill. Yet another amazing bonus of this visit and of their hospitality.

The co-creator of Simply by Arrangement, which she started two years ago with Christie Buchanan, Sarah Statham is a floral designer and educator based in Hebden Bridge, in Yorkshire.

Christie calls herself a cook, but having eaten her delicious food, I’d say she’s a chef extraordinaire.

Christie, the food goddess.

Their artisan flower and food business. pairs floral workshops with delicious food, which easily turns the educational aspect of a day playing with flowers into an entire luxury experience.

Simply by Arrangement also provide flowers and food for private clients as well as flowers for larger events and weddings.

Sarah grows many of our flowers used in her own beautiful cutting garden (which, by the way, the bedroom in which I slept conveniently overlooked).

Christie sources her menu ingredients locally from farms in Lancashire, where she is based.

I know you’ll enjoy my conversation with Sarah and please follow Simply by Arrangement at these social places.

Simply by Arrangement on Facebook

Simply by Arrangement on Twitter

Simply by Arrangement on Instagram

A Simply by Arrangement floral design workshop in full swing.

Sweet treats from Mrs. B.

And if you find yourself in the UK, a Simply by Arrangement Workshop that feeds your creativity and tempts your palate is certainly in order.

Sarah and Christie would love to include you at the table.

After wrapping up our interview Sarah and I continued to chat about the similarities in our philosophies.

I asked her to write something for me to use at the close of this podcast relating to how she uses British flowers in her work, and here is an excerpt:

We would dearly love to use British flowers for all of our work. Sadly, maybe because British flower growers have yet to be able to match supply with demand there aren’t always the quantities available and also the British climate does mean that in winter months supplies of cut flowers are relatively limited as are the varieties available especially in our more Northern parts. 

Our philosophy is this: locally grown flowers are our first choice always. We grow some unusual varieties ourselves but don’t yet grow as many as we need. We are lucky to have some amazing Yorkshire growers relatively nearby and they are the ones who we go to first. 

Next will be a grower in Cheshire ( but that demands a 3 hour journey which is well worth it as her flowers are of such high quality ).   

We also have a supplier in Cornwall called Flowers by Clowance, who is reliable and sends supplies by Fed Ex. During winter months we do have to obtain more flowers from the flower market although we still have some supplies from Cornwall. We look forward to the day when the British flower growing market is back to full strength and can meet our needs and hope that the ‘quiet revolution’ in British flowers will give the growers confidence to produce more quantities. Our workshops through spring and summer to around October are British flower based. 

What I have tried to do at workshops is to show our attendees the real difference between locally grown flowers which haven’t been ‘traumatised’ by transportation from abroad and haven’t been grown in ‘battery farm like’ conditions and so I will have a small selection of non British flowers available for comparison. I can say without doubt that everyone always goes for the locally grown varieties. I think I mentioned the lady a couple of weeks ago who has vowed never to buy supermarket flowers again and who I have put in touch with a local grower in her area and who is already buying from her. 

I have to be completely honest though, there are times when a bride might have her heart set on roses and they are not available here. Whilst I will always try and steer our brides towards seasonally grown ( and thus British) flowers, sometimes it just isn’t possible. 

A quiet vignetter at Hoo Hole House caught my eye. Even the utilitarian is treated as a thing of beauty through Sarah’s eyes.

This description sounds so familiar to what I hear from florists and designers here in the U.S. I applaud transparency but I also want to respect that people have to make tough choices as small business owners.

At Slow Flowers I want to support anyone who engages with American grown flowers at any level, while also encouraging them to strive toward 100% American grown flowers as the ultimate goal. And I hope to be a resource to help equip those who make such choices.

A jam jar filled with Yorkshire-grown flowers, part of the decor at the Tea.

Thanks again for joining me today for another wonderful conversation.

Yes, I am devoted to celebrating American flowers and the designers and farmers who are changing this entire industry for the better.

But as I said last week, I’m also thrilled to introduce you to ways we can borrow ideas and inspiration from places like the U.K., where many parallels occur between our two marketplaces.

Next week is our 100th podcast and you will hear from an established American flower farmer with a long history and deep Midwest roots, and where one doesn’t always expect to find year-round blooms.

Listeners like you have downloaded this podcast more than 52,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

“Shadows” – a haute couture gown (c) Photo by Julian Winslow for New Covent Garden Flower Market

Enjoy this excerpt from an article that ran on June 12th in The Telegraph, by Liz Anderson:

Well, British flower growers have been struggling in the face of global cut flower production. Three decades ago, when florists such as Paul Thomas, Paula Pryke and Shane Connolly were embarking on their careers, British flowers dominated the markets. Shane says of his first trip to London’s Covent Garden Flower Market with the Royal florist, Michael Goulding: “There were boxes of flowers everywhere. The first thing that hit me was the scent. It was mainly English and seasonal. Back then, Dutch flowers were rare – I think Michael called them exotics!”

Zita Elze and The British Larkspur

Welcome to Day One of British Flowers Week 2015, the third year of the industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market.

Today, Monday, June 15th, New Covent Garden Flower Market presents the work of the brilliant florist Zita Elze of Kew using British larkspur.

Brazilian-born Elze is an award-winning floral artist, teacher, design consultant and creator of the Living Embroidery design technique, whose detailed work has appeared in countless magazines across the world. Her exquisite flower shop and Design Academy in Kew are quite simply inspiring.

Painting with Flowers – an artist’s garden in a vase (c) Photo by Julian Winslow for New Covent Garden Flower Market

Simply Larkspur bouquet – (c) Photo by Julian Winslow for British Flowers Week

Zita has created three exquisite floral designs exclusively for British Flowers Week:

• “Shadows” – a haute couture gown
• Painting with Flowers – an artist’s garden in a vase
• Simply Larkspur – an elegant bouquet

About British Flowers Week:
British Flowers Week is the annual campaign in support of the British cut flower industry founded by New Covent Garden Flower Market in 2013.

It brings together florists, growers, wholesalers and the public in a celebration of British cut flowers. The campaign now has a dedicated website www.britishflowersweek.com, which features a programme of flower farm open days, workshops, talks, demonstrations, pop-up stalls, window displays and limited edition British flower bouquets. 

About New Covent Garden Flower Market:          

Located in Vauxhall, London, New Covent Garden Flower Market is the largest Flower Market in the U.K., with 26 wholesalers specializing in flowers, foliage, plants and floristry & event sundries from Britain and around the world.

Seventy-five percent of London’s florists choose to buy here, including the top names in the flower industry, and the market’s flowers dress the finest hotels, event venues, palaces, offices, restaurants and flower shops in the capital.

Help the cause! Please re-post this blog and/or the photos on Twitter, Facebook or other social sites and use the hash-tag #britishflowersweek and #originmatters. Twitter tags: @ZITA_ELZE and @MarketFlowers

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

How do you like that? English Grown SLOW FLOWERS, by Cook & Carlsson

Today’s podcast is actually NOT about American flowers, but about our gifted and inspiring kindred spirits across the Atlantic. They are a few of the many flower farmers and designers who are part of their own local flower movement in Britain.

During the past several months, I often noticed the hashtag #britishflowers pop upon Twitter. It was fun to read comments and re-tweets and click through to view beautiful photos of British designers, farmers, gardens and flowers.

One of the Twitter names that I started interacting with was Cook & Carlsson, and I soon learned that Lizzie Cook and Moa Carlsson are the two women behind that venture.

With the alluring tagline: “English Grown Flowers,” Cook & Carlsson is a London-based design studio combining the talents of Lizzie Cook, a photographer and artist, and Moa Carlsson, an architect who has worked most recently worked in landscape architecture.

Lizzie Cook (left) and Moa Carlsson (right), partners in the design studio Cook & Carlsson

They describe Cook & Carlsson as an “independent flower monger,” and you’ll hear in our conversation the charming explanation for their use of that term. Lizzie, who has the British accent, and Moa, whose accent reveals her Swedish heritage, have joined their mutual love of nature with a desire to create beauty using flowers they grow or forage, as well as flowers they source from other UK flower farmers. 

For an art commission, Cook & Carlsson supplied a large arrangement made entirely of scented herbs, wildflowers and flower – all local, seasonal and sustainable, of course!

Here’s more about Moa Carlsson, in her own words:

I grew up in the most northern part of Sweden, amongst aconitum, arctic bramble and Norwegian spruce, and in a family with a long tradition of growing food and flowers. My sister and both my mother and my grandparents kept large grounds living in tune with the seasons, which in their part of Sweden is rather harsh. (for example, you can’t grow apples there).

I studied and worked as an architect in Sweden, Austria, England and America. Right now I live in London, but I am a PhD student at MIT in Boston, where I am studying computational technologies to design and simulate the changing of landscapes.

In my free time I dig in my friends gardens and in the urban plots where we do guerilla gardening; I do hiking and mountaineering; I am a painter and I have a hunting license (mostly forest/mountain birds and hare).  

A seasonally-inspired autumn bouquet – nature’s gifts in a vase.

Here’s more about Lizzie Cook, in her own words:

I grew up in the Caribbean amongst the audacious vibrancy of hibiscus, frangipanis and flowers from the Flamboyant tree, all of which fired my senses as a child.  The fragrance and colours of the frangipani flower at the right time of day is pretty intoxicating!  When I went to Falmouth College of Arts in Cornwall to study photography, I fell in love with all of the tropical gardens, which reminded me of the flora and fauna of warmer climes.  I had a very free childhood, outside, rarely wearing shoes and in nature, noticing the changing seasons, being free to take it all in.  I love being near the water and I currently live on a narrowboat on a river in East London, still trying to hold onto that freedom and proximity to nature, especially in the City of London.  I like seeking out the quieter natural areas, but enjoy the diversity and pace of London.  It is a privileged thing to cycle home from the hectic city back to a peaceful boat on a river surrounded by nature reserves, and I feel very lucky! 

Cook & Carlsson’s stall at the Chatsworth Road Market in East London.

Cook & Carlsson on their philosophy: 

We live really close to one another, just on the outskirts of London, which means there are lots of small natural refuges where you can feel like you are still connected with the wider countryside.  It was in these places where our imaginations were fired and it’s really where we had the idea of using flowers and foliages that we saw around us, but which had been forgotten about or blocked out by the increasing urbanization.  We began looking and learning about the species that were around us and rediscovering their simple beauty; we began mixing them with other things, falling in love with the results. Doing so and by growing our own flowers, we try to bring back varieties that London shoppers rarely get a chance to buy.

For us, it’s about the lifestyle that comes along with the business. We are very lucky to visit lots of local gardens, growing sites, nurseries, meeting local growers and hanging out with people who are on the same page as far as our ethos is concerned. Then we collect all of our material and put it together, which we relish as it appeals to our strong creative sides, the combination of which seems to be magic! Many laughs and good biscuits make good arrangements, we have found. 

Flowers from the Farm, the UK’s nationwide network of cut flower growers

Through our exchanges, I learned that Cook & Carlsson is the first London-based member of the “Flowers from the Farm” organization, which was founded by Gillian Hodgson. Lizzie and Moa were sweet enough to connect Gill and me.

Part two of this interview is with a true kindred spirit. Gill is the Mother of the British Flowers movement. She grows flowers at her own farm, Fieldhouse Flowers in Yorkshore. Here is how Gill describes her flower endeavor: 

Field House Farm in Yorkshire, where Gillian Hodgson grows her beautiful British flowers.

“Fieldhouse lies in the Vale of York at the foot of the Yorkshire Wolds and we have 200 acres of light sandy land.  We farm wheat, barley and carrots and I have my flowers on just one acre. My father, grandfather and great-grandfather were here before us – and my great-great-grandfather farmed at the next-door farm.  John, my husband, and I have been here 25 years now.  The house was built around 1780; it’s draughty and takes a lot of upkeep – but it’s a great family house and we love it.” 

Gillian Hodgson of Fieldhouse Flowers and Flowers from the Farm, the #britishflowers organization.

As you will hear in our interview, Gill has been putting much of her energy into promoting British flowers through Flowers from the Farm. She and others came together in 2011 to launch this network of cut flower growers. Read more about the group’s origins here. 

“Our aim is to create a brand for British flowers as a World class product,” reads the organization’s web site. And the tag-line: “Putting British flowers back into every vase in the country,” sounds comfortably familiar with the way I conclude each of my podcasts.

I invite you to join all three of them on a Twitter chat any Monday. The #Britishflowers chat takes place at Noon Pacific/3 p.m. Eastern every Monday (and that means 8 p.m. GMT/Greenwich Mean Time). Please look for these inspiring leaders of the #britishgrown flower movement on Twitter and more. 

To follow up on Gill’s story about the “fake” British Valentine’s bouquet and how the UK flower farmers used social media, especially Twitter, to highlight the inaccuracies, follow this link to Flowers from the Farm’s media report. 

Farm gate sales of British flowers. 

A hands-on Flowers From the Farm workshop for new and established UK flower farmers, which took place in Harrogate. 

At the height of summer, Gill Hodgson’s flower farm explodes with a beautiful array of blooms. 

So many connections to make as together we promote our domestic cut flower farming industry and the floral designers who care about the origins of their design work.

Special thanks to Lizzie and Moa for permission to use the photographs they provided; and to Gill for permission to photos of her farm and the Flowers from the Farm participants.

My friend Kasey Cronquist started the hash-tag #originmatters. In the UK, Gill Hodgson calls the same idea #knownprovenance. Similar in their intent, both phrases highlight what is going on in both the U.S. and the U.K. Consumers want to know the sources of their flowers. And flower farmers are fully engaged in providing that information!

It has been my pleasure to share with you today’s podcast conversations. Apologies for the uneven audio quality in some places, which was subject to the idiosyncracies of doing interviews via Skype. In the second interview, my voice was quite garbled, while Gillian Hodgson’s came through very clear. So we had to re-record many of my questions and patch together the interview. I’m sure you’ll really enjoy these interviews, despite the minor tech problems. 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 6,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.