Desert Collection, designed by Morgan Anderson, Ph.D., of The Flori.Culture (c) Macey Sierka
Happy New Year 2020! Last week’s podcast commemorated the close of 2019 with an extensive Year in Review episode. And while I couldn’t highlight and thank every single person who made last year a special one, I touched on many of the bright spots in our full year of Slow Flowers. Please go back and have a listen if you missed it.
I’m excited to share highlights from the sixth annual Slow Flowers’ Floral Insights and Industry Forecast — the 2020 edition, but before I do so, we have a special guest to welcome, Teresa Tibbets of Dandelion Floral, based in Lander, Wyoming.
All during 2019, our Fifty States of Slow Flowers series brought you a diverse range of voices and experiences from Slow Flowers members across the U.S. This ambitious series doubled the number of Slow Flowers Podcast guests we brought to you during the course of the year. Thank you to each of our state guests for their willingness to share their personal floral narrative with listeners. Together their stories amplified the thriving message that our Slow Flowers Movement is taking place everywhere and anywhere that people, gardens, soil and sunshine exist.
Teresa Tibbets with a bouquet of fall flowers (c) Kristy Cardinal Photography
Today, that series comes to a close today. Even though it’s January 1st 2020, due to a few scheduling hiccups, I couldn’t quite fit our final state – Wyoming – into 2019, so today, please meet Teresa Tibbets of Dandelion Floral.
left: Teresa designing with her Wyoming-grown blooms (c) Kim Branagan Photography; right: this boutonniere is made with lisianthus, amaranth, and aspen (c) Teresa Tibbets
Teresa is a flower farmer and studio-based wedding and event florist who specializes in growing heirloom and ephemeral flowers. She also raises “xeric natives,” such as yarrow, coneflower and rudbeckia; and she forages locally for Aspen, juniper and sage.
left: June Peony Bouquet (c) Blushing Crow Studio; right: a Dandelion Floral bridal bouquet, photographed at Karisa Mountain Lake. The anemone and ranunculus was grown on Teresa’s farm in Lander, Wyoming (c) Apartment10
Teresa says: “My designs are inspired by nature’s form and structure, embracing the whimsical and wild. The aesthetic of the Rocky Mountains is loose and light, balancing the soft with prickly; the fine with bold. We take our cues from the deserts and the mountains. An arrangement full of lush, shiny, deep green foliage looks artificial and contrived here, in my opinion. Instead, we embrace the blue-grays of sage and juniper; the delicate texture of golden grasses and twinkling yellow-green of Aspen.”
A Dandelion Floral bouquet with lilac, tulips, and anemone, which Teresa calls “the harbingers of the beginning of the flower season.”
Find and follow Dandelion Floral at these social places:
It has been
a privilege to feature this important series and I thank you for joining me. As
I mentioned last week, we missed a few — namely Hawaii and Delaware — but I’ll
do my best to add voices from those states in the coming months.
Next up: I’m
excited to share highlights from the annual Slow Flowers’ Floral Insights and Industry Forecast.
This Forecast began six years ago and I’m more inspired than ever about the focus of this project. Since 2013, I have tracked and documented the shifts and changes in the Slow Flowers Movement, devoting considerable much time and resources during the past several years while also educating about and advocating for locally grown, seasonal and sustainable flowers. As a result, the awareness of our Movement has also increased. More farms are producing more domestic flowers; more designers are selecting domestic flowers as artistic elements of their work; and more consumers are asking for local flowers.
Traction, momentum and change can be measured
incrementally, so you will notice that in this year’s 2020 Forecast some of the
topics and key insights represent subtle rather than seismic shifts from past
year’s themes, or at the very least, an expansion of them.
I’ve titled the forecast Green Horizons.
To develop this report, I began by
surveying Slow Flowers members and social media followers last fall, asking
questions about their floral businesses, including emerging themes and topics
important to them.
I drew further insights from my 2019 storytelling — first-person interviews for print and digital Slow Flowers Journal stories, interviews with more than one-hundred Slow Flowers Podcast guests, and attitudes gathered from conversations with thought-leaders in floral design, flower farming and related creative professions.
I hope you find these
forward-thinking resources important and valuable. I’d love to hear your
feedback and suggestions about topics missed.
Download a PDF of the 2020 Forecast from Canadian Florist
A sentence jumped out to me a few months ago as I read a Time magazine profile of Rose Marcario, CEO of Patagonia. It went like this: “Today’s customers want their dollars to go to companies that will use their money to make the world a better place.”
A fitting statement, given that Patagonia, which recently surpassed $1
billion in annual sales, donates 1% of its sales to environmental groups. To
me, that story about Patagonia underscores a theme that resonates with that of
our 2020 Slow Flowers’ Floral Insights
and Industry Forecast:
“Belief-driven buyers choose a brand on the basis of its position on social issues.”
Time interview with Rose Marcario, CEO of Patagonia
If you think this is a fringe topic, you’re wrong. According to market consultancy Edelman, nearly 2 in 3 consumers are belief-driven buyers.
This photo was captioned “Liz is Happy,” and I think you can see why! Meet Liz Krieg of Maple Flower Farm in Bethel, Vermont!
Fifty States of Slow Flowers continues today with a visit to Vermont — we are quickly working our way through the A-to-Z alphabetical list of U.S. states and it has been such a fabulous experience to bring you along with me.
Left: A huge fall arrangement from Maple Flower Farm; Right: A popular workshop session
I’ve been wanting to spend time with Liz Krieg of Maple Flower Farm, based in Bethel, Vermont. Much earlier this year I asked Liz if she would be my Vermont guest on this series — and of course she agreed. I expected to record the interview long-distance, as I sometimes need to do, but to my surprise, I ran into Liz at Holly Chapple’sFlowerstock in mid-October. So we set aside time during a break to record this interview. What I expected was to be a quick 15-minute conversation soon expanded into nearly an hour-long interview.
Liz began growing fresh cut flowers in 1989 in Vermont.
She was a total early adopter to cut flower growing – enthusiastically accepting an invitation to be the founding president of the Vermont Cut Flower Council.
Liz says she “was the point girl for every farmer in the state who wanted to get rich quick.” She continues: “The flurry lasted about 2-4 years and local fresh cuts were a hard sell back then. None of the florists were ready to trust “local grown”. Out of the numerous wannabe flower farmers, only two of the original members are still in business today. The Vermont Cut Flower Council folded, most growers eventually gave up growing flowers and I was one of them.” At the time, Liz was a young mother, a degreed horticulturist, and out of need she put her knowledge into building a successful landscape enterprise (complete with greenhouses), which she owned and operated for 20 years. Liz sold that business and she has turned her focus to her burgeoning home gardens. Flowers have always been key to my happiness.
She continues: “It was C. S. Lewis who said, ‘You are never too old to set another goal or to dream a new dream.’ In my case it is ‘dream an old dream.’ I was casting about for the next reinvention of ‘me.’ I realized that my fondest memories were, and are, the pink, dew-laden mornings picking armloads of flowers. Yeah, it sounds romantic, but it is proven that I am not faint of heart when it comes to hard work and I’ve earned the right to put a little fairy dust on it if I wish.”
Today, Liz grows fresh cut flowers in abundance! She is working this good earth, with harmless inputs and sustainable methods. The flowers shine brilliantly. The birds and bees are happy. What more is there?
Gorgeous specialty tulips from Maple Flower FarmLove the license plate: FLOWERZ
Thanks so much for joining me today for this very special conversation. Liz’s joy and passion are truly contagious and I can’t wait to visit her (PS, there is an Air BNB unit at Maple Flower Farm, so that is tempting!)
I think the most compelling message from Liz is that we can always reinvent ourselves. As she says: Dream and old Dream. Take heart from this lovely sentiment.
Maple Flower Farm’s new “Sugarhouse” where Liz and her husband will make REAL MAPLE SYRUP!
You can find and follow Liz Krieg of Maple Flower Farm at these social places:
Meeting Liz in person to record this interview was such a treat. The face-to-face opportunities to connect with and learn from one another is at the heart of Slow Flowers Community. In fact, it is one of the top-ranked reasons for attending the Slow Flowers Summit.
Clockwise from top, left: Susan Mcleary, Kellee Matsushita-Tseng, Molly Culver, Lorene Edwards Forkner, Debra Prinzing, Jennifer Jewell, Pilar Zuniga and Emily Saeger
I mention this because we announced the 2020 Slow Flowers Summit venue and speaker lineup earlier this week. You’ll want to tune in next week for our bonus episode on December 2nd where you’ll meet some of the key people involved in the fourth annual Slow Flowers Summit, which takes place June 28-30, 2020 at Filoli Historic House and Gardens just outside San Francisco.
This is a location change from our original plans — and due to some scheduling and logistic issues, the move was necessitated. I couldn’t be happier to partner with Filoli — you are invited to join the fun!
Thank you to our Sponsors
And thank you to our lead sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnerships with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Thanks to Florists’ Review, you can now order a subscription for yourself + give one as a gift this holiday season. Set your 2020 intention to enrich your personal and professional development! You can find the Buy-One-Gift-One special offer for members of the Slow Flowers Community.
Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.
FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at www.farmersweb.com.
Arctic Alaska Peonies,a cooperative of family farms in the heart of Alaska working together to grow and distribute fresh, stunning, high-quality peony varieties during the months of July and August – and even September. Arctic Alaska Peonies operates three pack houses supplying peonies throughout the United States and Canada. Visit them today at arcticalaskapeonies.com.
The Slow Flowers Podcast has been downloaded more than 550,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Just-picked North Carolina flowers, so beautiful! Photographed at Flourish Flower Farm.
Our theme for 2019 – Fifty States of Slow Flowers – continues today with the entire episode dedicated to North Carolina, celebrated for naming the flowering dogwood as its state flower.
There is so much great news coming from North Carolina! We have featured several Slow Flowers members as previous podcast guests, so to give you a richer snapshot of the state, I’ve collected all of their appearances for you to find below. They include a great introduction to the
dynamic floral scene — in both growing and design:
Diane Joyal and Lily Joyal of Bowerbird Flowers & Apothecary (c) Kim Branagan
Our first guests are mother-daughter duo, Diane Joyal and Lily Joyal of Bowerbird Flowers & Apothecary, based in Chapel Hill. In our conversation, Diane and Lily share their “local floral” point of view as retail florists in the eastern part of North Carolina’s triangle of Chapel Hill, Raleigh and Durham. They have grown rapidly and have some cool news to share with you.
Niki and William Irving (left) and Niki teaching at an event on Flourish Flower Farm (right)
Part Two features Niki Irving of Flourish Flower Farm in Asheville, the heart of western North Carolina. Niki is a farmer-florist who serves a diverse range of customers– from grocery to weddings and events — to on-farm customers.
I hope you enjoy our
tour of North Carolina! Before we jump into the recordings, here is a bit more
about each guest:
Beautiful blooms, North Carolina-grown, from Bowerbird Flowers & Apothecary
Diane Joyalis the founder/Ceo of Bowerbird Flowers & Apothecary. She loves anything that keeps her smiling. This includes small puppies, big local blooms, and a good conversation. Her days at Bowerbird are filled with client interactions, vendor relations, and tracking down the best of the best in product. Diane’s Secret talent is being up with the floral trends and knowing just where to find a specific flower. Her favorite flowers are off-beat tulips, bearded iris, and not your average roses.
Two appealing floral palettes express the range of styles by Bowerbird Flowers & Apothecary
As the Founder of Bowerbird, Diane started the business with the idea that arrangements should be created to showcase what each individual bloom can do. Diane trained with Sarah Ryhanen of Saipua and she has taken classes with well known designers such as Pondarosa & Thyme and Bows & Arrows Flowers.
A wedding by Bowerbird Flowers & Apothecary
Lily Joyalis operations manager and designer at Bowerbird. She loves anything that keeps her moving, including but not limited to coffee, a nice sunny day, and a good work-out class. Her daily duties at Bowerbird include making lists, gathering blooms, and accomplishing the impossible. Her secret talent is car tetris she can load any car with flowers without a single snapped head. Her favorite flowers are Hellebore and whatever is in season. In her free time she enjoys going for a nice long run and getting good food with friends. She is also a painter and graduated from UNC Asheville with her BA in 2017.
Find and follow Bowerbird Flowers & Apothecary at these social places:
Niki (right) and a floral display at Flourish Flower Farm (left)
Niki Irving and her husband William Irvingown Flourish Flower Farm. After years of working in education and outdoor education, Niki finally turned the dream of becoming a Farmer-Florist into reality. As the daughter of a landscaper and tree farmer, you could say that Niki’s love of plants was inevitable. Niki loves growing, nurturing and creating beauty. William spent his childhood helping his grandfather tend a giant vegetable garden and he is the master of the farm maintenance tasks. William still has a full-time job off the farm, but he helps Niki make sure the farm is run like a sustainable business and fixes the things that she breaks.
Wedding personals and ceremony flowers by Niki Irving of Flourish Flower Farm.
Together, they balance a love of nature, hard work, creating beauty and spreading joy at the farm. They believe that flowers make the world a more beautiful, enjoyable place and are inspired by the way a fresh bouquet of flowers lights up someone’s entire face. Niki loves creating lush, seasonally-inspired arrangements for weddings and special events with their gorgeous farm fresh flowers, and William is always behind the scenes helping to make it all run smoothly.
Students are immersed in hands-on design at one of the popular Flourish Flower Farm workshops.
Find and follow Flourish Flower Farm at these social places:
I think you’ll enjoy this cross-state North Carolina tour featuring two Slow Flowers business models that are design-driven and dedicated on local sourcing. I love our visit, giving you two unique ventures from which to draw inspiration and lessons for your own enterprise.
Here is another cool resource about North Carolina-grown blooms: Click below to download a PDF of my 2017 Florists’ Review article about Southern Flower Hubs — with sections on Piedmont Wholesale Florists of the Raleigh-Durham-Chapel Hill area (which Diane and I discussed in her segment); and the Western NC Flower Farmers group, which Niki and I discussed.
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse in today’s show notes or visit nwgreenpanels.com to see more.
Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
I want to give a special shout-out and welcome this week to Terri Carstens of Dream Dirt FloralsinReardan, Washington in the Eastern part of the state. Terri is the lucky winner of a one-year Premium membership in Slow Flowers — which we donated to the Washington Flowers Project for their summer promotion. The WA Flowers Project aims to increase awareness of locally-grown flowers, build relationships within the flower industry, & increase local sales – and is a USDA Specialty Crop Block Grant funded initiative. Welcome Terri!
As our movement gains more supporters and more passionate
participants who believe in the importance of the American cut flower industry,
the momentum is contagious. I know you feel it, too. I value your support and
invite you to show your thanks and with a donation to support my ongoing
advocacy, education and outreach activities. You can find the donate button in the column to the right.
(c) Mary Grace Long photography
The Slow Flowers Podcast has been downloaded more than 510,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Misty VanderWeele of All Dahlia’d Up, a Palmer, Alaska-based flower farm
Today, we’re visiting Palmer, Alaska, and spending time in conversation with Misty VanderWeele of All Dahlia’d Up Flower Farm.
Misty isn’t your typical Alaska grower because you won’t find a single peony in her fields. She claims she’ll “never say never,” but for now, there are so many other flowers, including, of course, dahlias, that Misty loves growing on her highly diversified flower farm.
The famous sweet pea tunnel!
I first met Misty in person when she attended the inaugural Slow Flowers Summit held in Seattle in 2017. She is a force of nature — high energy, inquisitive, intelligent and passionate about sharing her story. It was hard to miss her, sitting in the front row during the lectures, interacting by sharing positive feedback with our speakers and making meaningful connections with fellow Summit attendees.
Alaska’s fields of flowers at All Dahlia’d Up Flower Farm.
As soon as I met Misty and heard pieces of her personal journey, I added her to my mental list of future podcast guests. We almost had a chance to record an episode this past February when Misty returned to Seattle to attend the Northwest Flower & Garden Festival. I was working for the show that week, and while we had coffee together, there wasn’t enough time to grab a recording. Soon, we agreed. Soon.
Well, soon was this past week and Misty
graciously agreed to jump on Skype with me to talk about all things Alaska
flower farming. It is at the peak of her flower farming season and I seriously
wonder how many hours of sleep Misty is getting in each 24-hour period.
Probably only as few hours of darkness up there in the land of the endless
summer sunshine.
Sleep-deprived or not, this is a fabulous conversation and you’ll learn volumes. Here’s a little more about Misty, excerpted from her web site:
Misty VanderWeele on the lecture circuit, as she shares how growing flowers gave her a chance to manage her grief and loss of a child.
“I am a born and raised Alaska Chick with a flower addiction for sure. I’m proud to grow award winning seasonal blooms for market, weddings, flower CSA and our seasonal farm stand and flower shop.
“From July through the first frost our gardens are bursting with color and flower magic. We grow vibrant Dahlias, fragrant long stem Sweetpeas, Sunflowers and more.
“All though not entirely a one-woman-show I run farm management, floral design, marketing, and field operations. I consider the flower farm my baby. That being said I couldn’t do what I do without the loving strong support from my husband, Glen, daughter Jenna and the best in-laws a girl could ever ask for.
This summer’s farmers’ market stand is pretty impressive!
“I started growing our award winning flowers 5 years ago in remembrance of my son. When he was in kindergarten he brought home to me a potted dahlia plant not yet blooming for Mothers Day. But when I learned dahlias grow from tubers you can divide for more and more every year my interest was piqued.
You see, Luke had Duchenne (Due-Shenn) Muscular Dystrophy, an incurable muscle wasting 100% fatal disease. We were told Luke would be lucky to graduate high school. Which he did in 2010. However my entire world came crashing in when he suddenly passed at age 21. I was left not only devastated but not really knowing what to do with myself. My daily life as I’d known it changed in an instant! The grief at times was unbearable. Then I remembered all those tubers! Flowers started healing my shattered heart.”
The new on-farm store at All Dahlia’d Up
Find and follow Misty VanderWeele at these social places:
Bethany Bernard of The Flower Peddler in Bridgeton, New Jersey
Now, let’s visit New Jersey as the next stop in our #fiftystatesofslowflowers series. Please meet Bethany Bernard of The Flower Peddler, based in Bridgeton, New Jersey. Bethany and her husband Dan Vohringer grow cut flowers on 10 acres, serving wedding and event florists, DIY wedding clients, and customers at four farmers’ markets.
The beautiful fields at The Flower Peddler
I recently interviewed Bethany for a Johnny’s Seeds’ newsletter article, called “Your Seed Chronicles: Planning & Planting for an Abundant & Frequent Floral Harvest” — Read the article here — it has great info from Bethany and four other Slow Flowers member growers.
As a footnote to today’s episode, I have to give a shout out to fellow podcaster Anahit Hakobyan of Viva La Flora Live Podcast.
An AIFD and EMC designer and host of the new podcast about the art and business of flowers, Anahit recently invited me to join her in a conversation all about the Slow Flowers Movement. It’s fun being on the other side of the mic, and as always, I’m delighted to have any chance to share the Slow Flowers story, mission and vision with a new floral audience. Thanks so much, Anahit!
As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
THANK YOU TO OUR SPONSORS
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse or visit nwgreenpanels.com to see more.
Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
The Slow Flowers Podcast has been downloaded more than 503,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
(c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time.
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Molly Oliver Culver, a Slow Flowers Member and leader in the world of sustainable flower farming, education and design.
In October 2014, I took a trip to New York City where I made the editorial rounds to introduce Slow Flowers to members of the media (remember, the online directory launched earlier that year). At each of these meetings, I unveiled the first of what has since become the annual Slow Flowers Floral Insights and Industry Forecast.
And then, of course, as I love to do whenever I travel, I gathered with a group of Slow Flowers members to meet them, hear about their journeys, learn what encourages and even challenges each of them in them in their floral enterprise.
Summer wedding flowers, designed by Molly Oliver Flowers (c) Cheyanna di Nicola
The woman who generously helped me find a location for this gathering, and who brought beautiful flowers to the first-ever New York area Slow Flowers Meet-Up was Molly Oliver Culver, today’s guest.
A small, dynamic group of florists and growers joined us that night. And after the party wrapped, Molly agreed to stay for an interview for the Slow Flowers Podcast. We sat in the rather dark, brick-lined upstairs room of a Brooklyn eatery and recorded the conversation which you can hear from the Slow Flowers Podcast archives – episode 172, which originally aired December 17, 2014.
A vivid seasonal floral palette featuring all locally-grown New York blooms, designed by Molly Oliver Flowers (c) Iris Photograph
Today, we’re catching up with Molly and I’m so
pleased that she has returned to talk about the changes in the local floral
landscape in New York and Brooklyn, where most of her clients’ wedding
ceremonies take place, and in the surrounding areas such as Hudson Valley,
further Upstate New York, and on Long Island, where most of the local flowers
for Molly’s designs are grown. So much has changed in five years and it’s so
encouraging – I’m excited to share this conversation with someone I consider a
Slow Flowers pioneer and valuable friend.
Molly writes this on the
“about” page of her web site:
A
desire to help grow social justice and care for our beautiful planet led me to
community organizing around food justice, then to rural organic farming, and
eventually, to education and flowers. I’m proud to say I’ve helped to nurture
soil, and have grown my own food and flowers, on my own and with others, for
the past 15 years.
Sweet blooms (c) Weddings by Two
I
love that floral design allows me to meet fun, loving and mindful clients and
connect them with seasonal flora and our local flower, herb, perennial and
foliage farmers. I’ve had many lives in my 38 years: Audrey
Hepburn/NYC-obsessed teenager; literature major; novice journalist and ESL
instructor in Santiago, Chile; urban farming educator and farmers market
manager; community garden outreach coordinator; compost educator; urban farm
manager…and now, a business owner and floral designer.
Throughout
these many experiences, the connective tissue has always been people, soil, and
plants. At core, I care deeply about equity, inclusion, sustainability and
loving kindness and works to help these values emanate through this business.
Urban wedding-local blooms by Molly Oliver Flowers
Molly Culver on her design style: I continue to be deeply inspired by all of the local blooms and foliages, from cultivated to wild and foraged, that any given season has to offer. Our region’s climate and four-season evolution offers something just right for every occasion, all year round. I am interested and inspired by my clients’ vision, and whenever they are needing guidance, I’m happy to share my love of wild, natural designs. In other words, I love to bring your vision to life using the gorgeous product we have available locally.
Molly Culver on “Why Local?” I love to connect my clients with locally grown flowers, to share the fun of learning about what’s in season at the time of their event, and to create gorgeous arrangements that evoke time, place, mood and my clients’ individual style.
I
source 90-100% of the flowers we use within 200 miles of New York City, from
both regional and urban farms. An organic grower of 10+ years myself, I love
supporting the talented community of dedicated farmers who grow an incredible
diversity of beautiful flowers, cut days or even hours before, and delivered at
peak quality to the city. Collaborating with these new growers to share
experiences, discuss trending varieties and colors, and celebrate our successes
is one of the most exciting aspects of this work.
Bridesmaids bouquets by Molly Oliver Flowers (c) Tim Ryan Smith
In the studio and for her events, Molly puts a priority on waste reduction and composting. Here are some of her practices, which I hope inspires change in your studio or shop:
Emphasis on waste reduction and composting: It’s par for the course in the NYC event world to throw away much of the decor at the end of the night — this waste (vases, flowers, candles, etc.) winds up in a landfill.
Unfortunately, many flower studios still rely heavily on floral foam and other synthetic, non-biodegradable products to create designs — all of this goes into landfills as well. Need I go on?
There are a number of ways I work to reduce waste, both in my day-to-day work in the studio and on event days:
–I offer a variety of vessels as rentals, and re-use these as long as possible.
–I make complimentary ‘grab and go’ bouquets for your guests, and generally ensure you and your guests go home with as many peak quality flowers at the end of your event as desired.
— All unclaimed flower waste is composted locally at urban farms and becomes a nutrient-rich soil amendment.
–All items not accepted by NYC’s municipal recycling program are recycled through a partnership with Terracycle
–Much of the cardboard and paper packing and packaging from vessel shipments is re-purposed or recycled.
–I avoid all use of synthetic floral foam or other non-biodegradable products and chemicals.
The wedding party’s florals by Molly Oliver Flowers
Learn more about (and follow) this wonderfully inspiring creative floral artist at these social places:
Thank you so
much for joining me today as we visited Brooklyn’s Molly Culver. I learned a
lot and appreciate hearing Molly’s timely update about one of the most
important markets for local and seasonal flowers. Molly is in an influential
marketplace and her devotion to the Slow Flowers
Movement is essential to the cause.
The recently renovated and restored Hay Barn at USCS-CASFS, our venue for the Slow Flowers Summit 2020! (c) Cesar Rubio
You may have picked up on the fact that I’m lobbying to bring Molly to the 2020 Slow Flowers Summit, which will take place at the Center for Agroecology and Sustainable Food Systems. As Molly is a graduate of that program at University of California, Santa Cruz, I’m eager to involve her and together we are brainstorming a panel on the influences of sustainable flower farming for the farmer-florist. Watch this space and I promise you’ll hear more details soon.
Maegan Williams of Gilsum Gardens in Gilsum, NH
Our theme for 2019 – Fifty States of Slow Flowers – continues today with Maegan Williams of Gilsum Gardens, based in Gilsum, New Hampshire. Gilsum Gardens was founded by Barry Williams and Barbara Kelly in 1993 and is now run by dad Barry and daughter Maegan.
Greenhouses share space with field-grown peonies at Gilsum Gardens
Maegan explains: Possessing no formal education in horticulture, I chose the family business after much consideration of nearly any other profession. About the time I realized I couldn’t picture my life without greenhouse season, I fell in love with cut flowers. What I lacked in classroom hours I made up for in my unique life experience of growing up in my parents’ greenhouses and countless hours spent roaming our woods and acreage. I have loved building upon and diversifying what my parents created, and feel fortunate to be guiding the business forward into its next chapter balancing seasonal nursery plants and specialty cut flowers for wholesale customers.
You’ll want to find and follow Maegan and Gilsum Gardens at these social places:
Spanning the seasons: Beautiful & New Hampshire-grown from Gilsum Gardens, including ranunculus and dahlias.
As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
THANK YOU TO OUR SPONSORS
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
The Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com and check out my past articles featuring the wisdom and voices of flower farmers – you can find the links at debraprinzing.com in today’s show notes.
Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Spring bulb season is almost here – my tulips are poking out of the ground already! Visit Longfield Gardens at longfield-gardens.com
(c) Mary Grace Long Photography
The Slow Flowers Podcast has been downloaded more than 500,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
American Flowers Week 2019 is coming to a close after we enjoy the fireworks and sparklers of July 4th Independence Day celebrations. I hope you and your flowers were part of the festivities!
Laura Mewbourn (left) and Toni Reale (right), photographed when I visited her shop last summer.
My two guests today have played an important part of this year’s American Flowers Week campaign as co-creators of one of our nine Botanical Couture looks. Please meet Laura Mewbourn of Feast & Flora Farm, based in Meggett, S.C., and Toni Reale of Roadside Blooms, based in North Charleston, S.C., who teamed up to design an incredible and deeply meaningful floral fashion look that represents coastal South Carolina’s unique heritage and cultural roots.
The women collaborated with their friend Giovanni Richardson, an oral historian representing the region’s Gullah Geechee community of South Carolinians who descended from West African and Central African enslaved people. Giovanni served as cultural and historic advisor to the project, which incorporated locally-grown flowers into the colorful wardrobe of a Gullah Geechee woman.
Production day at the Seashore Farmers’ Lodge No. 767; Toni Reale (left) attaches a vibrant palette of Lowcountry S.C.-grown blooms, including those from Feast & Flora Farm (right). (c) @philipcaseyphoto
Click here to see more photos of this project, featuring flowers grown at Laura’s farm and an historic setting where independent black farmers erected a fraternal common house in 1915, as well as the marshland of coastal Charleston.
I could go on and on about how
inspiring I found their dress, styling and setting, but you’ll want to meet
Laura and Toni right now. Let me give you a little background on their stories:
Attaching blooms, one at a time (left) and the dream team (right); (c) @philipcaseyphoto
Laura Mewbourn grew up surrounded by gardens and flowers and had her first garden plot when she was still very young. Just a couple generations ago, farming was a way of life for Laura’s family, but when it was time to decide on her college major, she landed on English Literature and Language. Life had other ideas for Laura, though. In 2015, she completed the Growing New Farmers program through Lowcountry Local First. She apprenticed on a vegetable farm and landed a full-time job at a hydroponic farm.
I had a wonderful visit to Charleston, S.C., last summer to speak at the Southern Flowers Symposium, where Laura Mewbourn and I finally met in person.
She continues in her own voice: “I absolutely loved it and knew I really wanted to start my own farm. In the meantime, I pruned tomatoes, welcomed a new baby into my family, and took coursework in floral design.
In 2017, I was fortunate enough to purchase a home on acreage just outside of Charleston, SC, and before I knew it, my dreams of flower farming and growing vegetables were off and running with the launch of Feast & Flora, supplying friends, family, and the Charleston community.”
Toni Reale was a featured floral designer at Southern Flower Symposium in 2018. You can see her hand-tied bouquet at left.
Toni Reale founded Roadside Blooms with a story to tell and a mission to share, believing that beauty and sustainability don’t just co-exist, they work in concert. With over 8 years of experience in the event-planning and floral-design industries, Toni’s many adventures have led her to this chapter (ask her about the time she converted a 1971 British ice cream truck into a mobile flower shop; or about her Environmental Geology background).
A leader of Charleston’s “green and local” movement, Toni has
served on various nonprofit boards, including the Charleston Green Fair, and
has been recognized as one of Charlie magazine’s “50 Most
Progressive” in Charleston in 2014.
She says this: “At Roadside Blooms, we are committed to using American-grown flowers and foraged elements. It’s an important part of our team’s story, and we take great pride in it. Our arrangements prove that sustainability and style aren’t mutually exclusive, all while elevating the grandest of galas or the simplest of ceremonies. We speak the language of flowers and believe every petal, leaf, and twig has a story. Each stem organically influences the direction of our designs and reflects the beauty of local, seasonal flora while embodying the beauty of our surrounding natural world.”
Toni recently wrote about the experience on her blog, as well: “American Flowers Week 2019.”
Lowcountry Flower Farmers in Charleston, S.C., brought a popular design event to a local farmers’ market to promote American Flowers Week in 2018
Thank you so much for joining my conversation today and for hearing Laura and Toni’s stories. You’ll want to also check out their local organization, Low Country Flower Growers, where farmers and farmer-florists from Myrtle Beach to Savannah, along coastal S.C., have come together to educate themselves, their peers, and their customers – florists and consumers alike. It was a delight to spend time in Charleston with these wonderful talents – people committed to a sustainable floral landscape, last August when they invited me to speak at the first Southern Flower Symposium. And yes, you heard correctly, another symposium is in the works. We’ll post details as soon as they’re announced — and you check out updates on their social places — which I’ll share!
Cassie Hartman, with “Stella,” her mobile flower shop (c) Springfield Business Journal
Cassie grew up there and returned there after college. She wanted to bring a small piece of her European travels to the community and that’s where Stella, a 1970 Volkswagen Truck, comes in!
As Cassie says, Stella enjoys parking in front of our favorite local businesses – sometimes getting so excited to meet new customers she breaks down on the side of the road and we just start selling there! Whether you’re grabbing flowers on your way to a friend’s house or just wanting to brighten your home, Stella and Cassie dream of bringing that “big city” feeling to Springfield making fresh cut flowers more accessible and spontaneous for the Ozarks.
P.S., It was so completely cool but utterly unplanned . . . two of today’s guests have used vintage vehicles as mobile flower shops! That’s a fun coincidence.
OUR BIG ANNOUNCEMENT!
Before we wrap up, I promised to announce the dates and location of the 2020 Slow Flowers Summit, so here we go . . . drumroll please!
Yes, after holding the Summit first on the west coast in Seattle in 2017; moving to the east coast in Washington, D.C., in 2018; and landing in the central part of the country in St. Paul, MN, this year, we’ve decided to continue the rotation by returning to the West.
You have a full year to plan, but more details will be announced in the fall. Visit slowflowerssummit.com for updates and I can’t wait to see you in Santa Cruz! Below are photos of the recently renovated and restored Cowell Rancy Hay Barn at USCS-CASFS, our venue for the Slow Flowers Summit 2020! (c) Cesar Rubio; and Teresa Sabankaya (right) of Bonny Doon Garden Co., outside Santa Cruz, Calif.
THANK YOU TO OUR SPONSORS
Today we welcome a new sponsor to the Slow Flowers Podcast, FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at www.farmersweb.com.
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community
Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.
Our Slow Flowers Summit hosts, Green Earth Growers, welcomed us to Prior Lake, Minn.
Thank you
for taking the time to pop in the ear buds and join the Slow Flowers Podcast.
Thank you to our entire community of flower farmers and floral designers who
together define the Slow Flowers
Movement. As our cause gains more supporters and more passionate
participants who believe in the importance of the American cut flower industry,
the momentum is contagious. I know you feel it, too. I value your support and invite
you to show your thanks and with a donation to support my ongoing advocacy,
education and outreach activities. You can find the
donate button in the column to the right.
The Slow Flowers Podcast has been
downloaded more than 490,000 times by listeners like you.
Thank you for listening, commenting and sharing – it means so much.
The
content and opinions expressed here are either mine alone or those of
my guests alone, independent of any podcast sponsor or other person,
company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Well, it’s the first episode of June and that means we’re kicking it off with this week’s unveiling of the American Flowers Week Botanical Couture Collection, which you can see in the pages of Florists’ Review’s June issue! I’m so excited to share this beautiful body of work — nine floral fashion looks — which have been created by talented members around the U.S.
Our participation is at the highest ever, with designer-flower farmer teams from Alaska, California, Florida, Maine, Michigan, Missouri, Oregon, South Carolina and Washington. Click here to find links to free, downloadable social media badges of all the botanical couture looks for your promotion as you celebrate American Flowers Week, coming up on June 28-through-July 4.
And . . . this might be of interest, for the fourth year, we’ve produced the American Flowers Week bouquet label. Get in on this program and order labels for your bouquets and other promotions. Labels are available at an affordable price to active Slow Flowers members. We’ll be fulfilling your orders until June 21st to don’t put it off! Find more details here.
Stacey Denton of Floral Farm & Design Studio. This photo is part of the Southern Oregon Flower Farmer series (c) Ann Nguyen of idyllwildstudio.com
Speaking of American Flowers Week, today’s guest has something brilliant planned for her corner of the country — and you’ll learn all about in our conversation. I’m excited to welcome Stacey Denton of Flora Farm and Design Studioin Williams, Oregon.
Stacey harvested locally-grown manzanita foliage for this beautiful arrangement (c) Ann Nguyen of idyllwildstudio.com
Stacey
is, and always has been, a generalist. That’s why her job title “Farmer-Florist”
is hyphenated. She would be bored if she wasn’t always trying new things
(combining unique colors, implementing new floral design techniques,
incorporating unusual design elements, using uncommon foliage in arrangements)
and doing multiple tasks (growing the ‘Double Click’ cosmos for both blooms and
seed, harvesting amaranth flowers from the compost pile, and undersowing the
September flower beds with cover crop seed) at the same time.
Stacey’s unique floral design elements range from orchard fruit to feathers, live oak foliage and acorns (c) lilysandhorns.com
Stacey has spent her adult life committed to organic agriculture, first as a home gardener, then as a farm apprentice, farm worker, small CSA farm manager, and currently as a seed grower, flower farmer, and floral designer. This breadth of experience has led her recently to advise on current and future flower seed offerings at Siskiyou Seeds.
A lovely fern-festooned wedding by Stacey Denton of Flora Farm & Design Studio (c) gypsyjanephotography.com
Stacey likes to be busy, and likes to feel like her life
is purposeful. She is inspired by beauty, committed to good follow
through and clear communication. She is motivated by meaningful work and
an opportunity to dance. Stacey loves supporting Southern Oregon
weddings. When she’s not in the field, making arrangements or on the dance
floor, Stacey is spinning wool and experimenting with natural dyes.
An image of Stacey Denton on her farm, part of the Southern Oregon Flower Farmer Series (c) Ann Nguyen of idyllwildstudio.com
At Flora, Stacey’s purpose and passion is growing exceptional quality cut flowers and flower seeds. She selects highly desirable cultivars that are prized by brides and wedding designers; she harvests cut flowers at their peak beauty and is always on the look-out for unusual and new varieties. Stacey especially enjoys the shared creative process of growing a particular flower crop with our clients in mind. Flora Farm is certified organic and managed with biodynamic practices.
Find and follow Flora Farm at these social places:
Check out details for Stacey’s upcoming American Flowers Week event: The Seed to Vase to Table Dinner with Our Family Farms on June 30th.
Farms participating in the Seed to Vase (Farm to Table) dinner: Flora Farm www.weddingflora.com @floraorganicflowers Seven Seeds Farm www.sevenseedsfarm.com Le Mera Gardens www.lemeragardens.com Runnymede Farm @runnymedefarmoregon Sweet Water Farm www.sweetwaterfarmhugo.com Sugar Blossom Farm @sugarblossomflowerfarm Singing Larks Farm @singinglarksfarm Isabella Thorndike Church will be teaching the flower arranging demo: www.jacklilyfloral.com
Flower Farmers’ Gallery: A project of photographer Ann Nguyen of Idyllwild Studio, the Southern Oregon Flower Farmer is a photography exhibit that is displayed at different locations throughout Southern Oregon with the purpose of educating the public about the importance of locally grown flowers. The exhibit was shown at Rogue Roasters in Grants Pass. It is currently at the Medford Food Co-op.
Here are some of the images from that series:
Joan Thorndike, Le Mera Gardens (c) Ann Nguyen Petal and Seed Farm (left) and Wizard’s Way Farm (right) (c) Ann Nguyen
A charming, historic flower shop, Rose of Sharon at Blossom Hill (c) Jessica Erin
The Rose of Sharon at Blossom Hill is a full-service flower and gift shop, as well as a specialty cut flower farm. The shop specializes in unique custom-designed living gifts and cut flower arrangements. Melissa’s property is a magical destination flower farm. She uses organic and sustainable growing practices to yield seasonal beauties including lisianthus, sunflowers, hydrangea, dahlias, tuberose, yarrow, delphinium, larkspur, chocolate cosmos- just to name a FEW!
I am so grateful to you for joining me and for spending your time listening to the Slow Flowers Podcast.
Thank you to our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
Thank you to our sponsors:
And thank you to our lead sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Mayesh Wholesale Florist returns as a Slow Flowers Podcast sponsor. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
NW Green Panels: Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse in today’s show notes or visit nwgreenpanels.com to see more.
Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. And if you’re in the neighborhood, the Market is hosting a very fun event on Wednesday, June 19th — all about edible flowers!
I am so excited about the upcoming SLOW FLOWERS SUMMIT and I hope you can join ME and our vibrant and engaging lineup of presenters on July 1st and 2nd in St. Paul, Minnesota. The countdown has begun – with just shy of one month to go. I hope to see you there.
The Slow Flowers Podcast has been
downloaded more than 475,000 times by listeners like you.
Thank you for listening, commenting and sharing – it means so much.
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
My guest is Shane Connolly, plantsman, sustainable designer, author, educator, environmental advocate
Last week, I enjoyed a five-day whirlwind trip to London; my itinerary was filled with all things flowers and gardens. It was an incredible trip, made all the more enjoyable thanks to unseasonably beautiful and dry London weather that made everything sparkle.
The people behind the Facebook Garden (which won a Gold Medal at RHS Chelsea Flower Show) asked me to share my favorite gardening tip at “The Message Tree”
I’ll be covering the RHS Chelsea Flower Show with a Best of Chelsea report for Florists’ Review’s August issue – out later this summer. In the meantime, I have a very special episode to share with you today.
My guest is Shane Connolly of Shane Connolly & Co., whose web site carries this royal warrant of appointment: “By Appointment to HRH The Prince of Wales, Supplier of Flowers for Events.”
If you track royal weddings at all, you will know that Mr. Connolly designed the florals for the marriage ceremony of Will and Kate, that is Their Royal Highnesses, the Duke and Duchess of Cambridge.
In 2005, he was honored and delighted to be asked by HRH The Duchess of Cornwall to design her bouquet and all the other flowers for her marriage to HRH Prince of Wales and the service of dedication in Windsor Castle. In recognition of this, Shane was awarded a Royal Warrant of Appointment to HRH The Prince of Wales in 2006.
The Duke and Duchess of Cambridge’s wedding, trees courtesy of Connolly (c) Financial Times
In 2011 Shane was appointed Artistic Director for the wedding of TRH’s The Duke and Duchess of Cambridge, and was awarded a second Royal Warrant of Appointment, to HM The Queen in 2015. HRH The Prince of Wales has long been a campaigner for the environment and has recognized the dangers of intensive farming, imported and GM food very publicly. Both he and his eldest son, HRH The Duke of Cambridge, are crusaders for environmental wellness, which provided Shane the tremendous distinction to design the florals for both of their marriage ceremonies in a naturally stunning, eco-conscious manner.
Shane and I posed for a portrait at his studio (left); just-arrived, gorgeous stems from Usk Roses in Wales, held by Lily Matilda, a freelancer for Shane Connolly & Co.
There is something very flattering when you arrange to meet someone for tea and he shows up holding a copy of your book, The 50 Mile Bouquet, asking you to autograph it. There is something entirely surreal when that person is Shane Connolly. What a lovely surprise.
It turns out that Shane acquired The 50 Mile Bouquet several years ago when he was teaching at Flower School New York, where they keep a small selection of books in the school shop. I think that’s perhaps how Shane learned of my passion for local and seasonal flowers — and we became Instagram aquaintances.
A fanciful Shane Connolly headpiece, truly seasonal and inspired!
I sent him a message several months ago, asking if he would be willing to record an interview for the Slow Flowers Podcast while I was in London. What a thrilling treat that Shane said “yes.”
As it turns out, in order to have a quiet space for the recording, we walked from his North Kensington studio just a few blocks away to Shane’s home that he and his wife Candy have recently established in the neighborhood. Pinch me – I was seated on the linen sofa, surrounded by antiques, textiles, books, art, and flowers – interviewing this warm, kind, funny and intelligent floral artist.
A botanical table design by Shane Connolly + Co. (c) Thomas Alexander Photography
Shane is a true pioneer and he is a vocal leader in sustainable floral design in all of its facets — a kindred Slow Flowers spirit who asks about the origin of the flowers he sources and is working to change the floral industry’s conventional, less-than-sustainable practices by example.
An exquisite detail from the table shown above. (c) Thomas Alexander Photography
Here’s more about Shane Connolly:
Shane
Connolly & Co. has been creating timeless, artisan, floral arrangements and
decorations for over twenty-five years, and still gets excited about the next
event. Shane Connolly set up his eponymous company in 1989 after training with
some of London’s leading flower designers.
Summer (left) and Autumn (right), interpreted and expressed by Shane Connolly + Co.
Born and raised in Northern Ireland, Shane read Psychology at university but a lifelong passion for plants and gardening eventually led to a complete career change. Subsequently, he has built an enviable reputation as a floral designer with a small, dedicated and talented team of florists, artists and craftsmen working from offices and a large light-filled studio in North Kensington. He is the author of four books — Table Flowers, Wedding Flowers, The Language of Flowers and A Year in Flowers.
These pressed flowers were collected by George Marr whilst serving as a soldier in Salonika, Greece, during the First World War. On his death his daughter, Georgeann Slater, found the notebook he had kept during his service in Greece.
An allee of stems decorate the table at the V & A Directors Dinner, designed by Shane Connolly + Co.
There’s not much more to say other than — wow — what an incredible human and what an incredible experience to spend time with him! It was an honor to share this conversation with you.
A stunning perspective from the end of the table at the V & A Directors Dinner, designed by Shane Connolly + Co.
I will leave you with my favorite quote from today’s episode, Shane quoting Spain’s most famous architect is Antoni Gaudi:
“If you want to be original, you need to get back to the origin.”
Shane continues and asks: What is the origin of flowers? What is essential? Why do we bring flowers inside? It’s because we want to see nature. Where do they come from: a garden, a field, from nature? if you detach from that, you might as well use fluffy cushions!
He reminds us to
not forget the fundamental reason for having flowers. What a beautiful lesson
to learn and re-learn.
Ona Rose Pappas of Ona Rose Floral Design in Maryland
And now, let’s visit the state of Maryland and meet Ona Rose Pappas of Ona Rose Floral Design – she’s part of our Fifty States of Slow Flowers series, which continues today.
Ona Rose Floral is a boutique floral design studio based in Bethesda, Maryland on the outskirts of Washington, D.C., specializing in one of a kind arrangements and floral designs which are solely sourced from flowers from Ona Pappas’s personal gardens, and from local flower farms and growers across America.
A Maryland-grown bouquet by Ona Rose Floral Design
One of Ona’s studio values
is to provide an extremely personal approach often unseen in the event industry
today. In addition to event design, we also offer seasonal a la carte
wedding florals, daily arrangements for your home and celebratory
occasions, as well as private workshops.
Ona Rose Floral Designs for local weddings
Ona sources her seeds from a variety of the top American seed companies and farmers including Floret Flower Farm, Baker Creek, Botanical Interest, Johnny’s, Seed Savers, Southern Exposure, among others. She only uses organic seeds, fertilizers, soil, etc to ensure that the flowers being utilized for her special event clients are free of any chemicals. And I’m especially grateful to read a section about the Slow Flowers movement on Ona’s “FAQ” page — that’s a smart way to share her values and brand affiliation!
THANK YOU TO OUR SPONSORS!
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Arctic Alaska Peonies,a cooperative of family farms in the heart of Alaska working together to grow and distribute fresh, stunning, high-quality peony varieties during the months of July and August. Arctic Alaska Peonies operates three pack houses supplying peonies throughout the United States and Canada. Visit them today at arcticalaskapeonies.com
Spring in bloom at the Slow Flowers Cutting Garden (c) Missy Palacol Photography
I am so excited about the upcoming SLOW FLOWERS SUMMIT and I hope you can join ME and our vibrant and engaging lineup of presenters on July 1st and 2nd in St. Paul, Minnesota. One of the top reasons our attendees love the Slow Flowers Summit is the opportunity to mix-and-mingle with other kindred spirits. So we want to make it easy for you to experience the Summit and bring along your BFF, partner, colleague or team member with our Plus-One Ticket Promotion! Please grab your tickets before we sell out! This is the very last week to take advantage of our special PLUS ONE Ticket Promotion, which expires on May 31st, so take advantage of this generous offer.
Take advantage of our Plus-One Ticket Promotion for the Slow Flowers Summit!
That’s right, when you register for the Slow Flowers Summit, you can add a guest for $275! This applies to anyone who has already registered, as well as new ticket-buyers. You can find the Plus One promo option by following the Register link at slowflowerssummit.com. And don’t procrastinate because you only have a few days left to grab that plus-one ticket.
The Slow Flowers Podcast has been
downloaded more than 470,000 times by listeners like you.
Thank you for listening, commenting and sharing – it means so much.
The content and
opinions expressed here are either mine alone or those of my guests alone,
independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Soul Fire Farm – a life-giving hub for education, advocacy and activism
Leah Penniman is a Black Kreyol educator, farmer, author, and food justice activist from Soul Fire Farm in Grafton, NY.
She co-founded Soul Fire Farm in 2011 with the mission to end racism in the food system and reclaim an ancestral connection to land. As co-Executive Director, Leah is part of a team that facilitates powerful food sovereignty programs – including farmer trainings for Black & Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system.
Soul Fire Farm’s Leah Penniman and her family
Leah holds an MA in Science Education and BA in Environmental Science and International Development from Clark University. She has been farming since 1996 and teaching since 2002.
The work of Leah and Soul Fire Farm has been recognized by the Soros Racial Justice Fellowship, Fulbright Program, Omega Sustainability Leadership Award, Presidential Award for Science Teaching, NYS Health Emerging Innovator Awards, and Andrew Goodman Foundation, among others. All proceeds from the sale of Farming While Black will be used to support Black Farmers.
Pollinator flowers at Soul Fire Farm
Soul Fire Farm is a Black, indigenous, and people of color–centered community farm committed to ending racism and injustice in the food system.
Soul Fire Farm raises and distributes life-giving food as a means to end food apartheid. With deep reverence for the land and wisdom of ancestors, the farm works to reclaim its collective right to belong to the earth and to have agency in the food system.
Soul Fire brings diverse communities together on its healing land to share skills on sustainable agriculture, natural building, spiritual activism, health, and environmental justice. Leah and her colleagues are training the next generation of activist-farmers and strengthening the movements for food sovereignty and community self-determination.
I believe that Farming While Black is required reading for all farmers, and for anyone who wants to have a deeper insight into the often-ignored agricultural history of our country.
I highly recommend it — Leah’s passion and spirit jumps off the page as she inspires, informs, instigates and shares her important life’s work as well as her incredibly smart farming advice.
Here’s how you can find and follow Leah Penniman, of Soul Fire Farm:
Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Alaska!!
And now, let’s meet Kim Herning of Northern Lights Peonies — who shares an Alaska floral spotlight.
You’ll want to hear from Kim about her journey toward peonies in her life. She is also on the board of Arctic Alaska Peonies, a past sponsor of the Slow Flowers Podcast.
Left: Our Alaska Forget-me-Not coloring sheet from American Flowers Week; Right: Kim Herning of Northern Lights Peonies.
Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward and help someone else.
We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.
I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota: First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th; then, Monday, July 1st, where we will all gather at Paikka Event Space for day one of the Summit, followed by Tuesday, July 2nd where we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.
I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.
The Slow Flowers Podcast has been downloaded more than 399,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!
And thank you to our lead sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Our first Sponsor Spotlight focuses on Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com and if you missed our recent interview with Johnny’s flower category expert, Hillary Alger, I’ll add a link in today’s show notes so you can find it easily.
Our Second Sponsor Spotlight today goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Spring bulb season is almost here – my tulips are poking out of the ground already! Visit Longfield Gardens at longfield-gardens.com.
Our final Sponsor thanks today Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
Music Credits:
A Palace of Cedar; Rabbit Hole; Gaena; Perspiration
Please meet this week’s podcast guests, Jolea Gress and Jenny Hotz of Green Earth Growers. In today’s conversation, you’ll learn about their thriving business, their flowers, their wholesale and retail operations — plus, you’ll learn how you can join all three of us at the special Slow Flowers Dinner on the Farm, taking place June 30th prior to the third annual Slow Flowers Summit in St. Paul Minnesota.
The beautiful farm that is home to Green Earth Growers in Prior Lake, Minnesota
Our delicious and beautiful Flower Farm-to-Table meal will take place at Green Earth Growers, in Prior Lake, Minnesota. This established, women-owned plant nursery, vegetable and cut flower farm will wow you and I’m so pleased that Jolea and Jenny are sharing their story here today. Green Earth Growers is one of the Minnesota flower farms selling to the floral marketplace through the Twin Cities Flower Exchange wholesale hub. TCFE is our co-host of the 2019 Slow Flowers Summit.
The flower harvest at Green Earth Growers.
Here’s a bit about their story:
Green Earth Growers was established in 2004, located just south of the Twin Cities. Jenny and Jolea began by growing quality plants, produce & cut flowers for local farmers, fundraisers, garden centers, landscapers, farmers markets and restaurants. Slowly, throughout the years, they have expanded their greenhouse growing space and farmland.
A vivid and freshly picked CSA bouquet from Green Earth Growers.
The women continue to be committed to growing and producing quality products with an emphasis on sustainability. All their production (plants, produce and cut flowers) are grown in accordance with the National Organic Standards. Green Earth Growers is a Certified Naturally Grown business.
Beautiful field-grown sunflowers from Green Earth Growers.
In 2008, Jenny and Jolea introduced Green Earth Growers CSA, growing the program from supplying an initial 20 families with fresh weekly produce, to more than 70 CSA members today. They added a flower shares option in 2014, and say they love the personal connection with those CSA customers.
CSA Bouquets (left) and bedding plants and hanging baskets inside the Green Earth Growers’ greenhouse.
The retail center, Green Earth Gardens, opened in 2013, operating seasonally, late April to July. The center offers sustainable grown plants that are Minnesota hardy and an alternative to the plants you find at big box stores. Always experimenting with new plant varieties and growing methods, you can tell that Jenny and Jolea are passionate about flowers plants. Their passion is contagious and I can’t wait to visit them in June!
Find and follow Green Earth Growers at these social places:
Lisa Thorne of Thorne & Thistle with one of her bridal bouquets
I love our Alabama state flower coloring page with a Camellia, designed by Jenny Diaz for American Flowers Week!
I want to share about our special theme of 2019 – Fifty States of Slow Flowers – which begins today, and continues through the end of 2019, for fifty consecutive weeks, I will devote a bonus mini-interview at the end of each episode to speak with a member about what’s happening in his or her state.
Averaging 10 minutes or so, we’ll give you a snapshot of floristry, flower sourcing and the unique character of the Slow Flowers scene — from Alabama to Wyoming and everywhere between. We’ll also make some important stops along the way to speak with members in the Canadian Provinces — yay!
Today’s state spotlight begins with Alabama’s Lisa Thorne of Thorne & Thistle.
Thorne and Thistle is a destination wedding and floral design studio with a passion for travel and creating meaningful, memorable moments for our couples across the southeastern states and beyond.
You can read more about Lisa in a feature I wrote for the November 2017 issue of Florists’ Review, called “A Southern Sense of Style.” Click here to read.
Find and follow Lisa Thorne at these social places:
A beautiful Alabama tablescape, designed by Lisa Thorne of Thorne & Thistle.
Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward and help someone else.
We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.
I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota: First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th; then, Monday, July 1st, where we will all gather at Paikka Event Space for day one of the Summit, followed by Tuesday, July 2nd where we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.
I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.
Photographed at Everyday Flowers in Stanwood, Wash. (c) Missy Palacol Photography
The Slow Flowers Podcast has been downloaded more than 397,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!
I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
SPONSOR THANKS:
Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Today’s first thank you goes out Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.
Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. And check out the web site for details about the upcoming Focus on the Business of Cut Flowers conference, set for Feb 18-19 in Denver. Seven of the experts presenting at the conference are past guests of the Slow Flowers Podcast, so you’ll recognize some familiar names and topics in the lineup!
Music Credits:
On Our Own Again; Rabbit Hole; Gaena; Perspiration
