Debra Prinzing

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Archive for the ‘Plants’ Category

Episode 241: Sonoma Flower Mart Brings Slow Flowers to California’s Wine Country

Wednesday, April 13th, 2016
California Sister's logo is reminiscent of vintage California fruit labels

California Sister’s logo is reminiscent of vintage California fruit labels

I had a fantastic visit with Kathy (left) and Nichole (right) at their new retail-wholesale space at The Barlow in Sebastopol, CA

I had a fantastic visit with Kathy (left) and Nichole (right) at their new retail-wholesale space at The Barlow in Sebastopol, CA

California Sister and Sonoma Flower Mart are members of the NB Flower Collective.

California Sister and Sonoma Flower Mart are members of the North Bay Flower Collective.

I’ve mentioned a few times recently that the members of North Bay Flower Collective invited me to spend two days in Sonoma County last month to tour flower farms, visit design studios and learn more about the stories of their community.

The origins of this visit date back a year when I met and interviewed two members of this new organization — Betany Coffland of Chloris Floral Design and Lennie Larkin of B-Side Farm — and featured our conversation here on the podcast.

Over the course of the next month or so, I have several new interviews to share. The guests and topics were selected and suggested by the North Bay Flower Collective’s core leadership group — and you’ll soon hear how they engage in collective decision-making and collaboration.

I have to give props to Daniele Strawn of Chica Bloom Farm and Nichole Skalski of California Sister Floral Design for acting as my travel planners and key contacts for the visit.

Daniele Strawn of Chica Bloom Farm and North Bay Flower Collective, one of my hosts along with Nichole Skalski.

Daniele Strawn of Chica Bloom Farm and North Bay Flower Collective, one of my hosts along with Nichole Skalski.

You’ll hear from Daniele at the top of this interview as we revisit how we connected and how this series came to fruition. Then we will transition to two back-to-back interviews with Nichole and her business partner Kathrin Green.

Nichole and Kathy recently joined forces as partners in California Sister Floral Design & Supply to develop and open their new venture: Sonoma Flower Mart. The companion businesses are co-located in a very cool retail-wholesale space in The Barlow, a development in Sebastopol, California, in the heart of Sonoma County.

A beautiful seasonal arrangement from California Sister Floral Design.

A beautiful seasonal arrangement from California Sister Floral Design.

Called “the new artisan amusement park” by Sunset magazine, The Barlow occupies former fruit packing houses and industrial buildings and now brings together the very best wine makers, food producers and artisans, creating a venue that offers a direct connection between the consumer and the makers of the local products they love. It’s a perfect fit for California Sister’s consumer-facing retail site and the Sonoma Flower Mart’s wholesale operation and you’ll see photos of the adjoining spaces in today’s show notes at debraprinzing.com.

California Sister's all-local creation.

California Sister’s all-California-grown creation.

California Sister is a floral design company located in Sebastopol, that uses local Sonoma County and California grown flowers. The studio’s designs are crafted to reflect the wild beauty of the area that owners Nichole and Kathy call home. As they put it: “We have a passion for seasonality and work closely with our local farmers to insure our flowers are harvested at their peak.”

Offering full service wedding and event florals as well as any occasion floral delivery throughout Sonoma County, California Sister opens its new retail location at The Barlow in April of 2016  featuring plant & floral based offerings that celebrate the distinct Northern California lifestyle.

Partners in California Sister and Sonoma Flower Mart, Nichole Skalski and Kathy Green.

Partners in California Sister and Sonoma Flower Mart, Nichole Skalski and Kathy Green.

Here is more about Nichole Skalski: Nichole first noticed the effects of time by observing her mother’s lilacs cycling through stages of bud, bloom, and dormancy. She worships at the altar of flowers, and reveres their color, form, scent, and effect to bring joy and connection. A Sonoma County native, supporting and maintaining its agricultural diversity is a mission close to her heart. Also a core member of the North Bay  Flower Collective, Nichole is passionate about all things flower related. She can’t get enough of Chocolate Cosmos, is truly moved by roses, and in awe of delicate native orchids.

Here is more about Kathrin Green: Kathy began floral studies with floral designer Sarah Hayes in Worcester, England, and at the Judith Blacklock School of Floral Arts in London. A native Midwesterner, Kathy attended Luther College in Iowa and Nottingham University in England where she met her husband Richard. After raising their family in England they recently moved to California, where their three grown children also reside. Since arrival in Sebastopol Kathy has enjoyed working with local floral designers and flower growers of the North Bay Flower Collective. Offering locally grown flowers, Kathy is pleased to be a partner in the expansion of the Sonoma Flower Mart. Her favorite flower is Paeonia californica, the wild peony.

Another yummy design from Nichole and Kathy.

Another yummy design from Nichole and Kathy.

A California Sister Floral Design bridal bouquet.

A California Sister Floral Design bridal bouquet.

I recorded my conversations with Kathy and Nichole in two parts, beginning with a harrowing car ride between Arcata, California, and Sonoma, California, a 4-hour-plus trip that was thoroughly enjoyable for Kathy and me, and probably very stressful for Nichole, who was driving through torrential rain.

You will definitely hear the ambient noise of her car and the storm outside, but this conversation was priceless and is definitely worth hearing.

After Part One, we’ll transition to Part Two, which took place on the following day when I met the women at their new retail-wholesale place in Sebastopol.

You’ll get a sense of their ambitious project and I encourage you to check them out when you visit wine country.

Their goal is to connect the flower farmers of their region, state and the West with floral designers and their customers, serving as an important flower hub for Sonoma’s weddings, events and day-to-day floral community.

Here are links to the social places for each of these guests:

Daniele Strawn & Chica Bloom Farm

Follow Chica Bloom on Facebook

Follow Chica Bloom on Instagram

California Sister Floral Design on Facebook

California Sister Floral Design on Instagram

Sonoma Flower Mart on Facebook

Sonoma Flower Mart on Instagram

The Slow Flowers Podcast has been downloaded more than 92,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

PodcastSponsorsMarch16Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Episode 240: Williams Wildflowers – Growing and Designing with Native and Wild Plants in New York and Florida

Wednesday, April 6th, 2016

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The "wild" design work of Annie Schiller (Florida, left) and Rachel Andre (New York, right)

The “wild” design work of Annie Schiller (Florida, left) and Rachel Andre (New York, right)

I first met Annie Schiller of William’s Wildflowers when she introduced herself via email in 2013. The subject line: Slow Flowers in South Florida.

The note continued:

I’m reaching out to you to say hello and to say thanks for your work. Our award-winning native plant nursery in south Florida, Florida Native Plants has just expanded to offer wildflower bouquets featuring Florida native and Florida-friendly wildflowers that we grow ourselves. We are growing them sustainably, without irrigation, pesticides or chemical fertilizers. We want to provide the bouquets already arranged for clients. I’m just writing to see if you can list us on your upcoming search website for locating locally-sourced flowers or anywhere else you might have a list of resources?

This is our website: www.williamswildflowers.com.

We are really excited about this new venture, and could use any advise you might have for start-up slow flower businesses.

A lovely Williams Wildflowers infographic used to educate customers and wedding clients.

A lovely Williams Wildflowers infographic used to educate customers and wedding clients.

Our conversation continued and Annie connected me with an extension agent for the Sarasota, Florida, area who was working on a Florida Small Farms Conference. He planned to feature Slow Flowers at the conference and noted that “we love the concept of Slow Flowers as it’s the perfect complement to our conference’s emphasis on local foods, producers, advocates and systems.”

A flower girl's floral crown in New York

A flower girl’s floral crown in New York

Annie and her sister Rachel Andre were early supporters of the Slow Flowers Indiegogo campaign, which ultimately meant their Williams Wildflowers design studios appeared on Slowflowers.com when it launched in 2014.

I’ve been wanting to feature Rachel and Annie on a podcast and we finally found time to schedule an interview when they were together rather than thousands of miles apart. We recorded this episode when I was in St. Louis a few weeks ago and Rachel had traveled to Sarasota, from upstate New York to help Annie with a wedding. We had some audio difficulties due to  recording over Skype, but hopefully you’ll forget about them as you’re drawn into the conversation, the laughter and the  fabulous story these two young designers will share.

A Williams Wildflowers (Florida) wedding bouquet (c) Brenna Foster

A Williams Wildflowers (Florida) wedding bouquet (c) Brenna Foster

As a design studio, Williams Wildflowers specializes in sustainably and locally-grown, eco-friendly floral arrangements featuring native plants and wildflowers for weddings and special events of all types and sizes. Williams Wildflowers grows, forages and sources local material to create custom and artistically designed floral arrangements directly inspired by the seasons and the local environment. Annie and Rachel’s designs are truly farm to table, with a fresh, one-of-a-kind floral palette.

A centerpiece created by Rachel for Williams Wildflowers New York.

A centerpiece created by Rachel for Williams Wildflowers New York.

The types of cultivated wildflowers and native plants that Rachel and Annie use in their designs are unique to their regions, but there is some overlap, which really surprised me. As they point out, many varieties are native to the eastern part of North America, covering a huge geographic range. Think of black-eyed Susans, white mountain aster, goldenrod, coneflower, bergamot, Queen Anne’s lace, phlox, wild marjoram, yarrow, joe pye weed, sunflowers, bee balm, fleabane, and so many more. See this lovely gallery of flowers from the Williams Wildflowers website:

New York Wildflowers

Florida Wildflowers

Rachel Andre in New York

Rachel Andre in New York

One half of Williams Wildflowers is operated by Rachel Andre, who is based in the Rensselaerville, NY. Her upstate New York studio is located about 150 miles from NYC. She is a graduate of Hunter College in New York City with a background in art history and sculptural design. Rachel has worked as a horticultural intern at Florida Native Plants Nursery and was a volunteer for SF’s Golden Gate Park Botanical Garden. She has a passion for all wildlife with a particular interest in floral design, edible gardening and promoting native flora for sustainable environments. Rachel is currently designing for, managing and establishing the upstate NY location for William’s Wildflowers.

Annie at Williams Wildflowers Florida

Annie at Williams Wildflowers Florida

The other half of Williams Wildflowers is operated by her sister, Annie Schiller. Annie has worked at Florida Native Plants Nursery in Sarasota, Florida, for four years, but she was born in the Bronx and raised in both Chicago and in Florida. She designs butterfly gardens, grows and maintains native and Florida-friendly plants, designs and maintains social and print media (including Williams Wildflowers’ web site) and that of Florida Native Plants. She is interested in wildlife and edible gardening, permaculture, homesteading, vermicompost, sustainable practices, eco art, and floral design. Annie has a background in visual art, art history and graphic design from Florida State University and from her years spent living and working in New York City. Annie currently designs ‘growing bowls’ and arranges and designs wildflower bouquets for the Florida branch of William’s Wildflowers.

Their Mom Laurel Schiller is a wildlife biologist with an extensive background in higher education and in the Native Plant world. She runs Florida Native Wildlife Nursery.

Grandpa Bill, inspiration for Williams Wildflowers, his grand-daughters' floral ventures.

Grandpa Bill, inspiration for Williams Wildflowers, his grand-daughters’ floral ventures.

The William of Williams Wildflowers was Dr. William E. Keller, Annie and Rachel’s grandfather. Thirty years ago he turned the pasture next to their upstate NY home into a wildflower meadow.

All who walked by stopped to admire it. Grandchildren chased each other down the paths. Weddings took place there. The meadow of wildflowers remains a living legacy to “Grandpa Bill,” a passionate gardener.

I know you’ll be inspired to incorporate regional wildflowers and native plants from your state into your design language.

Follow Williams Wildflowers Florida on Facebook

Follow Williams Wildflowers New York on Facebook

Find Williams Wildflowers on Pinterest

Follow Williams Wildflowers New York on Instagram

Follow Williams Wildflowers Florida on Instagram

Williams Wildflowers New York (left) and Williams Wildflowers Florida (right)

Williams Wildflowers New York (left) and Williams Wildflowers Florida (right)

Thanks for joining today’s podcast.

The Slow Flowers Podcast has been downloaded more than 90,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

 

Episode 238: St. Louis’s Urban Buds: City Grown Flowers

Wednesday, March 23rd, 2016
A sublime Urban Buds ranunculus, photographed inside the vintage glass greenhouse on March 10th.

A sublime Urban Buds ranunculus, photographed inside the vintage glass greenhouse on March 10th.

 

Mimo Davis and Miranda Duschack of Urban Buds.

Mimo Davis and Miranda Duschack of Urban Buds.

943881_555233521292989_4077588127578733507_nToday’s podcast conversation took its time arriving here. I believe I first met Missouri flower farmer Mimo Davis of Urban Buds in 2012 at the Association of Specialty Cut Flower Growers annual meeting in Tacoma, where I was a speaker.

We have corresponded over the years and followed what each other was doing. Mimo even once asked me when I might come to St. Louis to speak and visit.

Well, earlier this month, finally, that happened, thanks to the good people at the St. Louis Art Museum who invited me to be a featured speaker for their annual spring extravaganza called Bouquets to Art.

My all-Missouri-grown arrangement on display at Bouquets to Art, where I lectured and demonstrated the Slow Flowers story

My all-Missouri-grown arrangement on display at Bouquets to Art, where I lectured and demonstrated the Slow Flowers story

Bouquets to Art is a celebration of springtime, art and floral design, a tradition found in a number of top art museums across the country.

I was excited to attend and speak during the weekend of activities beginning with a gala opening dinner on March 11th, and followed by lectures, demonstrations and exhibitions from March 12th to 14th, with ticketed events seating audience members in a luxurious theatre with plush chairs and a huge stage and screen.

It was an event complete with a celebrity speaker – this year it was Carolyne Roehme, a native Missouri daughter, fashion industry icon and author of numerous lifestyle books.

I followed Ms. Roehme and presented on the same stage, with  150-or-so floral enthusiasts learning about the Slow Flowers Movement as I created several arrangements.

I was definitely concerned about sourcing local flowers for my floral demonstration because of the time of year.

And fortunately, I had two Missouri sources from which to shop: Urban Buds, owned by Mimo Davis and Miranda Duschack – today’s guests; and Vicki Lander and Jack Oglander of Flower Hill Farm in Beaufort, Missouri.

Tiffany caught this image of me as I sampled (sniffed) the first crop of beautiful stock at Urban Buds

Tiffany caught this image of me as I sampled (sniffed) the first crop of beautiful stock at Urban Buds (c) Tiffany Buckley

READ MORE…

The Flower House Virtual Tour Part 5 with New York floral artists Denise Fasanello and Anne Kilcullen (Episode 234)

Wednesday, February 24th, 2016
A Floral Whirlwind, created by Denise Fasanello and Anne Kilcullen, NYC-based floral designers, for The Flower House.

A Floral Whirlwind, created by Denise Fasanello and Anne Kilcullen, NYC-based floral designers, for The Flower House.

Today’s podcast guests conjured up the most amazing room installation at Lisa Waud’s Flower House last October. It was thoroughly mesmerizing and masterful in so many ways, and while I had a chance to meet and share time with Denise Fasanello and Anne Kilcullen during the days leading up to the Flower House opening on October 16th, we never had enough minutes to record a podcast interview. However, when I was in NYC a few weeks ago, the three of us got together to record today’s episode to share with you.

I love this image that I photographed from an adjacent room, looking toward A Floral Whirlwind.

I love this image that I photographed from an adjacent room, looking toward A Floral Whirlwind.

Denise and Anne are the co-creators of “A Floral Whirlwind,” which occupied the upstairs dining room space at The Flower House. Sculpted of foliage, vines and a few botanical surprises, the kinetic whoosh of a gravity-defying, tornado-like experience in the center of the room was pretty darned incredible for everyone who viewed it.

IMG_0541

READ MORE…

Branding A Slow Flowers Philosophy with Gloria Battista Collins of New York’s GBC Style (Episode 233)

Wednesday, February 17th, 2016
A garden-fresh bouquet design by Gloria Battista-Collins of gbc style (c) Karen Hill Photography

A garden-fresh bouquet design by Gloria Battista-Collins of gbc style (c) Karen Hill Photography

Today's Slow Flowers Podcast guest, Gloria Battista-Collins

Today’s Slow Flowers Podcast guest, Gloria Battista-Collins

I’m so pleased to introduce you today to Gloria Battista-Collins, owner of gbc style, a design studio based in Montebello, New York.

I first met Gloria in 2014 when Holly Heider Chapple invited me to make a presentation about the Slow Flowers/American Grown Movement to the Chapel Designers Conference in New York.

At least 75 florists from around the country were gathered and I was grateful to have the platform for introducing them to American Grown values and the Slow Flowers approach.

To be truthful, I worried a little that my message would be received as something novel or just a “fringe” concept.

However, I was so pleased that Holly’s instincts were right – many wedding and event florists who make up the Chapel Designers’ membership were interested in learning how to rebrand themselves with a local and seasonal story.

I reunited with Gloria (left) and flower farmer Ellen Lee of Butternut Gardens (center), a Connecticut-based Slow Flowers member, at the Field to Vase Dinner held last September in Brooklyn.

I reunited with Gloria (left) and flower farmer Ellen Lee of Butternut Gardens (center), a Connecticut-based Slow Flowers member, at the Field to Vase Dinner held last September in Brooklyn. (c) Linda Blue Photograph

Gloria was one of those in the room with whom I felt an instant connection. And in the two subsequent years, we’ve had some meaningful conversations about how she has successfully repositioned her studio, GBC Style, with a local sensibility.

A gorgeous, all-local wedding bouquet by Gloria Battista-Collins

A gorgeous, all-local wedding bouquet by Gloria Battista-Collins

Having trained with some of floristry’s top instructors, Gloria received all the technical and mechanical essentials as she developed her craft. But when it comes to sourcing botanicals, she has had to re-imagine the New York traditions of “just shopping in the 28th Street Flower District” especially when that does not align with her commitment to using only local flowers.

Certainly that’s easier said than done. And for a designer whose garden is located in USDA Zone 6b (with average minimum temperatures from zero to minus 5 degrees), winter months are challenges.

READ MORE…

The Flower House Virtual Tour Part 4 with David Beahm and Daevid Reed (Episode 232)

Wednesday, February 10th, 2016
Daevid Reed (l), Lisa Waud (c) and David Beahm (r), captured in a moment of sheer joy by photographer Heather Saunders at the Field to Vase Dinner, The Flower House, Detroit.

Daevid Reed (l), Lisa Waud (c) and David Beahm (r), captured in a moment of sheer joy by photographer Heather Saunders at the Field to Vase Dinner, The Flower House, Detroit.

Another view of the hanging pieces

The Seattle floral design community’s reimagined, Flower House-inspired botanical art installation

I have two cool Flower House-related segments to share with you today.

First, I want to share a short conversation with photographer Andrew Buchanan of Subtle Light Photography as we discuss his innovative idea to document the sculptural floral art installation at the Seattle Wholesale Growers Market, which was led by Lisa Waud of The Flower House for the Seattle design community on January 19th. I featured highlights of the January 19th installation day in an earlier episode here.

Enjoy my quick interview that I recorded with Andrew and then view the amazing time-lapse movie that he filmed and edited – shown below. I’m amazed by the power of visual storytelling through this medium and applaud Andrew’s artistry and generosity. I’m honored and grateful that he volunteered his talents for everyone to enjoy!

Based in Seattle, Andrew Buchanan specializes in architectural photography, interiors photography, helicopter aerial photography, land design photography, and hotel and resort photography in Seattle and throughout the Pacific Northwest. Andrew offers photography of architecture, interiors, commercial and public spaces, and other built environments to design and marketing professionals, hotels and resorts, developers, magazines, and advertisers needing compelling, graphic photos of The Spaces Where We Live, Work, and Play. Please start on a Gallery page to see some of Andrew’s work or download his PDF portfolio to keep with youRead more about Andrew here.

ENJOY THIS FABULOUS VIDEO, COURTESY OF ANDREW BUCHANAN:

SeattleWholesaleGrowersMarket-LisaWaud-16Jan from Andrew Buchanan on Vimeo.

You can find the video and all of Andrew’s “motion” work at his online gallery here.

READ MORE…

Floral Spectacle in Seattle, inspired by The Flower House (Episode 230)

Wednesday, January 27th, 2016

“We can imagine it and we can do it,” Diane Szukovathy, Jello Mold Farm & Seattle Wholesale Growers Market

Lisa Waud, artist, innovator, entrpreneur, floral designer and creator of The Flower House (Detroit). She's standing in front of the base of the tree-inspired sculpture installed by her students at the Seattle Wholesale Growers Market.

Lisa Waud, artist, innovator, entrpreneur, floral designer and creator of The Flower House (Detroit). She’s standing in front of the base of the tree-inspired sculpture installed by her students at the Seattle Wholesale Growers Market.

A botanical tree grows up the walls and across the ceiling of the Seattle Wholesale Growers Market

A botanical tree grows up the walls and across the ceiling of the Seattle Wholesale Growers Market

Last week I told you about a series of Flower House activities taking place in Seattle with creator Lisa Waud. As I noted, Lisa has been on a West Coast tour which began on January 19th in Seattle, took her to Olympia and Portland, and continues until early next week in California.

As it turns out, I had a scheduled interview be postponed, so today, I’m bringing you a series of clips, short takes and conversations from the various events held at the Seattle Wholesale Growers Market when Lisa was here. Please enjoy these sound-bites, beginning with remarks from flower farmer Diane Szukovathy of Jello Mold Farm, board chair at the Growers’ Market, as she introduced Lisa Waud’s Wednesday morning lecture.

Diane is followed by Lisa’s introductory remarks; then we’ll jump to several short interviews with designers who took part in a Master Design Class led by Lisa. Thirteen designers teamed up to experience a mini-version of the Flower House installation, creating a massive botanical sculpture within the Market’s walls in just under 4 hours on January 19th.

Early in the class, a team started building the "bones" of the sculptural installation, while other designers worked on the floral pieces, called "amoebas"

Early in the class, a team started building the “bones” of the sculptural installation, while other designers worked on the floral pieces, called “amoebas”

The team of amazing designers who were led through a 4-hour session with Lisa Waud (lisa is front, far left)

The team of amazing designers who were led through a 4-hour session with Lisa Waud (lisa is front, far left)

Love this hot, orange-red amoeba palette!

Love this hot, orange-red amoeba palette!

Led by Lisa, the designers went through the entire process that a Flower House designer probably experienced — from visioning, brainstorming, creative problem-solving and execution. Having watched the process first-hand, I have to say it was nothing less than Spectacular!

One of the fun things Lisa threw into the mix was a series of surprises that added pressure and tested the mettle of the designers, much like the Flower House team endured during the 3 days when they installed the Flower House.

So I played along as a member of the press, who showed up unannounced expecting people to stop what they were doing while I conducted an interview. That was just one of the crazy twists Lisa threw at her students. Another of her surprises was to add a “last minute” delivery of flowering branches — and challenging the designers to figure out how to incorporate those elements into an almost-finished composition.

In the end, well, all I can say is, these designers rose to the challenge and proved that the sum of their parts was far greater than anyone could have individually achieved.

The final installation is gloriously wild and magical.

The final installation is gloriously wild and magical.

The Seattle Wholesale Growers Market's 18-foot-high ceilings are perfect for the installation -- check out the I-beams.

The Seattle Wholesale Growers Market’s 18-foot-high ceilings are perfect for the installation — check out the I-beams.

Each of the five "amoebas" were woven with foliage, branches and flowers, with a specific color emphasis.

Each of the five “amoebas” were woven with foliage, branches and flowers, with a specific color emphasis.

Another view of the hanging pieces

Another view of the hanging pieces

Details of the pink and fuchsia amoeba

Details of the pink and fuchsia amoeba, fashioned with flowers and foliage from the farms that supply the Seattle Wholesale Growers Market

As you hear a series of clips, I will ask each person to introduce herself and her business, followed by a brief series of questions; and then we move onto another group of designers. This patchwork quilt of a podcast episode concludes with a 10-minute wrap-up session, a debrief with Lisa and the 13 designers, as they compare notes about the challenges and results of their time together.

Here is a list all the participants and their social media links — these are women you will want to follow if you haven’t yet discovered them!

Floressence, owned by Anne Bradfield

Terra Bella Flowers, owned by Melissa Feveyear

Splash Floral and Interiors, owned by Lisa Behringer

Columbia City Bouquet, owned by Emily Kopca

Gather, owned by Amy Kunkel-Patterson

Bash and Bloom, owned by Eleanor Blackford

Lola Creative, owned by Emily Ellen Anderson

Camas Design, owned by Erin Shackelford

First & Bloom, owned by Tammy Myers

Smashing Petals, owned by Keita Horn

Melanie Benson Floral, owned by Melanie Benson

Vases Wild, owned by Tobey Nelson

Casablanca Floral, owned by Maura Whalen

Finally, I have to state publicly, that this entire week of events could not have happened so successfully without the leadership and talents of the three staff of the Seattle Wholesale Growers Market: Molly Sadowsky, Danielle Bennett, and Agnes Cwalina. They are amazing!

NEWS TO SHARE

This happened and it came as a total surprise!

This happened and it came as a total surprise!

I want to thank the flower farmers of the Seattle Wholesale Growers Market for surprising me with a huge honor. Here is a link to the Market’s press release.

On January 19th, Slow Flowers hosted a dinner to honor Lisa Waud and to showcase the floral art installation she and her team had installed earlier that afternoon.

At the dinner, Diane Szukovathy took the mic and announced that the farmers had created a new award, called the Growers Choice Award, and that I was the first recipient. Later she told me it was the most fun scheming she’d had in a long time, which puts a huge smile on my face. I truly was astonished to receive this recognition–and the language is most meaningful because it recognizes “outstanding contributions to revitalize the local floral community.”

80K

The Slow Flowers Podcast has been downloaded more than 80,000 times by listeners like you. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Music provided by: Audio Nautix

The Story of American Made Vases from Syndicate Sales’ Anne Graves (Episode 229)

Wednesday, January 20th, 2016
Melissa Feveyear of Terra Bella Flowers used Syndicate's "Gathering Vase" for the tables at the Field to Vase Dinner Tour held on Jello Mold Farm in Mt. Vernon, Washington

Melissa Feveyear of Terra Bella Flowers used Syndicate Sales’ “Gathering Vase” for the tables at the Field to Vase Dinner Tour held on Jello Mold Farm in Mt. Vernon, Washington (c) Linda Blue Photography for F2V Dinner Tour

I promised a few weeks ago that the 2016 Field to Vase Dinner Tour Dates & Farm Venues were about to be announced. And today is the day! The team behind this celebration of American Grown Flowers has been hard at work and in the past few weeks they’ve given me a sneak peek to what’s in store.

2016 tour headerAs a sponsor of the Field to Vase Dinner Tour, it is my privilege to help select a Slow Flowers florist as the featured designer for each event and I’m especially proud that the Dinner Tour is committed to only working with florists who are listed and active on Slowflowers.com. That philosophy is 100 percent in alignment with the other priority of holding dinners on farms that are Certified American Grown.

I hope to see you at one of these very special gatherings to raise awareness and show support for America’s flowers —  from east to west and in between, we’ll be dining at 10 flower farms in the coming year. The announced list includes 7 confirmed venues and I’ll add the other three as we learn of them.

2016 Tour Dates

(3 additional dates and locations will be added soon)

March 12th: Arcata, CA~ Sun Valley Floral Farms

April 13th: Carlsbad, CA ~ The Flower Fields

May 21st: Austin, TX~ Texas Specialty Cut Flowers

August 13th:  Boulder, CO ~ The Fresh Herb Co.

September 14th: Bucks County, PA ~ Thistle Dew Farm

September 17th: New York, NY~ Bear Creek Dahlias

November 5th: Woodland, WA ~ Holland America Flowers

Lisa Waud (far left, front) and 12 Seattle area floral designers recreated a little of The Flower House magic at the Seattle Wholesale Growers Market on January 19th.

Lisa Waud (far left, front) and 12 Seattle area floral designers recreated a little of The Flower House magic at the Seattle Wholesale Growers Market on January 19th.

Here in Seattle this week, I’m part of all the fabulous Flower House activities featuring creator Lisa Waud. If you haven’t seen the announcement, Lisa is on her West Coast tour beginning with a Master Design Class taught yesterday, a wonderful Slow Flowers-hosted dinner last night and a lecture this morning at the Seattle Wholesale Growers Market.

Lisa Waud of The Flower House and I posed last night with the new issue of Flirty Fleurs magazine -- captured by editor Alicia Schwede for Instagram.

Lisa Waud of The Flower House and I posed last night with the new issue of Flirty Fleurs magazine — captured by editor Alicia Schwede for Instagram.

Earlier this week, in Lisa’s newsletter to Flower House subscribers, she made a bold, totally inspiring proclamation — and I want to share it with you here:

Lisa wrote this under the heading: “POT & BOX NEW YEAR’S RESOLUTIONS”

as you probably know, i also have a floral design and horticultural decor business called pot & box. this business will run the farm on the site of flower house, growing gorgeous cut flowers for the detroit-area events and weddings we provide floral arrangements for. more on that as we get closer to breaking ground in spring.

what i’m proud to tell you is that as a result of the immense enthusiasm and support for

the project’s commitment to american-grown flowers and plants, i am making the same commitment with my business. effective immediately, pot & box is committed to sourcing local and american-grown flowers and plants, as well as going foam-free, to reduce our waste and to avoid working with dangerous chemicals. i am really looking forward to designing with domestically-grown and natural products.

if you are looking for a florist with the same commitment, you can find them on the slow flowers directory, of which pot & box is a proud member.

Thanks so much, Lisa !! Your leadership will inspire many, many others in our community!

I hinted at today’s guest during the 2016 Floral Insights and Industry Forecast episode earlier this month when I highlighted American Made Goods for florists as one of the 10 influential themes of the year.

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Today's guest, Anne Graves, marketing director for Syndicate Sales (left), with her family.

Today’s guest, Anne Graves, marketing director for Syndicate Sales (left), with her family.

I give Anne Graves, marketing director of Syndicate Sales, a lot of credit for stepping up and placing a USA-made focus on the products her company manufactures.

Syndicate Sales is a leader in the manufacturing and distribution of floral hardgoods in the United States, employing nearly 300 people in Kokomo, Indiana. This makes Syndicate Sales the largest family-owned local business in that town.

The company was co-founded by Delmar Earl Demaree, Sr., affectionately called “Pap.” Today, Pap’s granddaughter Laura Shinall serves as president, continuing the values of stewardship, hard work as well as honoring customers, creditors, and employees.

As you’ll hear in our conversation, Syndicate has taken new steps to feature and promote its vast selection of made-in-the-USA vases for florists.

I’ve gotten to know Anne over the past few years and I’m very impressed with the decisions she and her colleagues have made to highlight these products in their catalog and on their web site.

Look for the USA flag icon to find American-made vases and other hardgoods from Syndicate Supply.

Look for the USA flag icon to find American-made vases and other hardgoods from Syndicate Supply.

In 1946 Syndicate introduced the 1st quick, convenient way to preserve and transport single stem flowers-- called Aquapic®. Prior to Aquapics, florists had to rubber band flower stems into a plastic bag of water. Aquapics are still an industry staple.

In 1946 Syndicate introduced the 1st quick, convenient way to preserve and transport single stem flowers– called Aquapic®. Prior to Aquapics, florists had to rubber band flower stems into a plastic bag of water. Aquapics are still an industry staple.

The Candelite Cardette® was introduced in 1967: A 9" cardholder designed for prominently displaying the sender's name.

The Candelite Cardette® was introduced in 1967: A 9″ cardholder designed for prominently displaying the sender’s name.

Enjoy this gallery of arrangements from last year’s Field to Vase Dinner Tour. They combine American-grown flowers with Syndicate’s American-made vases — what a perfect partnership.

Elizabeth Artis of Espe Floral + Foliage used the "Footed Rose Bowl" for her F2V Dinner Tour centerpieces held at Oregon Flowers.

Elizabeth Artis of Espe Floral + Foliage used the “Footed Rose Bowl” for her F2V Dinner Tour centerpieces held at Oregon Flowers. (c) Laurie Black Photography for F2V Dinner Tour

Another view of Elizabeth's beautiful centerpieces.

Another view of Elizabeth’s beautiful centerpieces.

Another view of Melissa Feveyear's centerpieces at Jello Mold Farm.

Here’s more of Melissa Feveyear’s centerpieces at Jello Mold Farm.

Syndicate Sales' "Terrariums" showcased the work of Andrea Gagnon of LynnVale Studio + Farm at the Washington, D.C. Field to Vase Dinner.

Syndicate Sales’ “Terrariums” showcased the work of Andrea Gagnon of LynnVale Studio + Farm at the Washington, D.C. Field to Vase Dinner. (c) Linda Blue Photography for F2V Dinner Tour

Another peek at the Terrarium designs of Andrea Gagnon.

Another peek at the Terrarium designs of Andrea Gagnon.

Susan McLeary of Passionflower Events in Michigan used the classic Syndicate "Rose Bowl" for her F2V centerpieces.

Susan McLeary of Passionflower Events in Michigan used the classic Syndicate “Rose Bowl” for her F2V centerpieces. (c) Heather Saunders Photography

Here's another beautiful centerpiece by Susan McLeary for F2V Dinner Tour in Detroit.

Here’s another beautiful centerpiece by Susan McLeary for F2V Dinner Tour in Detroit.

Special Podcast Giveaway. Syndicate is offering one listener a $100 gift of Made-in-USA product. Anne will work directly with the winner to process your choices and ship the goods directly to you.

Here’s how to Enter: Post a comment below by 5 p.m. January 27th and you’ll be entered into the drawing. The winner will be announced in our February 4th episode.

Syndicate Sales’ Catalog for 2016

Syndicate Stars Reward Program for Florists

“Millie’s Musings,” Syndicate’s Blog

Follow Syndicate Sales on Facebook

Follow Syndicate Sales on Instagram

Follow Syndicate Sales on Pinterest

Follow Syndicate Sales on Twitter

Contact Anne Graves at agraves@syndicatesales.com

MORE NEWS

There are lots of cool gatherings going on at this time of the year. We’ve recently heard about the Maryland Flower Farmers meeting, the Ohio Flower Farmers Meet-up and now I’m excited to share the announcement of two days in Oregon taking place next month.

1913891_10205843922083938_750892574376956860_nThe first is being held on Saturday, February 20th Oregon State University’s annual Small Farms Conference, held this year in Corvallis, Oregon.

As I understand it, this is the first year that the small farms conference is offering a cut flower farming track — what does that tell you about the growing popularity of local flowers?

On the following day, Sunday, February 21st will be the 2nd annual Pacific Northwest Cut Flower Growers gathering, also at OSU.

I’ve invited Erin McMullen of Raindrop Farms, a past guest of this podcast, to share a preview of these two important events and to let you know how to get involved. She’s been working with  Kathleen Barber and Beth Martin Syphers to plan the Sunday gathering.

I am so excited to hear about the dynamic activity, region by region, where flower farming is exploding. We can attribute this growth to climbing demand from florists and consumers who value their domestic flowers. And isn’t that what we’re all working toward?

Reach Erin McMullen here: raindropfarms@peak.org

The Slow Flowers Podcast has been downloaded nearly 79,000 times by listeners like you. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Lessons from a Historic “Picking Garden” with Quill Teal-Sullivan of Meadowburn Farm (Episode 228)

Wednesday, January 13th, 2016
Meet Quill Teal-Sullivan of Meadowburn Farm, this week's Podcast Guest.

Meet Quill Teal-Sullivan of Meadowburn Farm, this week’s Podcast Guest. Photo: (c) Eric Hsu

Well, we’ve made it through the first week of 2016 and I wonder if you’ve been seeing those social media promises like one that read: “78 days ’til spring,” or whatever the number happens to be at that countdown point.

The New Year causes us to take a deep breath and consider what is essential for our life, our purpose, our creative endeavors. At least that’s how it’s always been for me!

Whether that means taking a baby step or making a radical change, we tend to measure our future choices on or around the first of the New Year. It’s universal. Setting goals and striving to achieve them is what makes us human. I’m excited for 2016 and what it promises in our community, with so many exciting Slow Flowers-inspired gatherings, events, stories and connections on the horizon.

Before I introduce you to this week’s featured guest, I have some newsy items to share.

 

Yay! Check it out!!!

Yay! Check it out!!!

First off: the HUGE news that Martha Stewart Living is featuring Slow Flowers and the slowflowers.com directory in the February 2016 issue – aka the Valentine’s Day issue!

Here’s the text:

“The benefits of choosing locally grown foods over those from all over the world extends to flowers as well. That’s why garden and features editor Melissa Ozawa likes Slowflowers.com, an online directory of more than 600 florists and flower farms across the United States. The site offers local blooms in season (for instance, winter tulips or anemones, if you’re in the Northwest). Have your heart set on classic roses? It also helps users find growers in California and Oregon that ship nationally.” 

There you have it! Short and VERY sweet!

Individually, none of us could have earned this type of media attention from a magazine with paid circulation of more than 2 million subscribers, monthly newsstand sales of 115,000 issues and total audience reach of more than 9 million. The demographics of the Martha Stewart reader are in close alignment with your own floral business. You can find the reader statistics on my show notes at Debraprinzing.com, so check them out and feel proud of what we’ve accomplished!

MSL_Media_Kit

And here’s another mindboggling fact: If we tried to purchase a 1/6-th page advertisement for Slowflowers.com in this issue, it would cost approximately $45,000.

Simply put: those 82 words mean so much to our Slow Flowers community and also represent the incredible value to you as a member of Slowflowers.com.

We can only pursue this type of media coverage if you join the site and support it financially – so keep that in mind as you plan your own business marketing budget in the coming year. For just $200 a year, you can have a significant impact in the success of the Slow Flowers Movement.

When I hear from editors who ask for flower farming and floral design images I often send a call for submissions to members of Slowflowers.com. Recently that paid off in an article by an Associated Press features writer Sarah Wolfe, who wrote about succulents in bridal bouquets.

The work of several Slow Flowers members was featured in her AP wire story that ran in countless daily newspapers across the U.S., including Holly Chapple of Holly Heider Chapple Floral Design, Kelly Sullivan of Botanique and Erika Knowles of Botany 101.

When it came to illustrating the Slowflowers.com piece, Martha Stewart Living‘s art directors reviewed our gallery of choices, including floral images submitted by several Slow Flowers members who responded to my call for artwork.

Kathleen Barber of Erika's Fresh Flowers grew, arranged and photographed these lovely Oregon-grown flowers.

Kathleen Barber of Erika’s Fresh Flowers grew, arranged and photographed these lovely Oregon-grown flowers.

Flower farmer, floral designer, floral photographer, Kathleen Barber

Flower farmer, floral designer, floral photographer, Kathleen Barber

The art directors were drawn to a beautiful, early spring bouquet from Erika’s Fresh Flowers in Warrenton, Oregon.

Erika’s is owned by Kathleen Barber, a gifted flower farmer, floral designer and photographer – all her talents came together for the image you see here.

Our podcast today features a mini-interview I recorded with Kathleen last weekend when I called to congratulate her.

Check out Kathleen’s work at these social places:

Erika’s Fresh Flowers on Facebook

Erika’s Fresh Flowers on Instagram

Kathleen Barber Fine Photography

Enjoy this lovely profile of Kathleen Barber that ran in a local publication last summer. I so appreciate her including the Slow Flowers movement in the story!

And if the image you submitted for consideration for the Martha story wasn’t chosen don’t feel disappointed. I have been asked to share images with another prominent publication for a pre-Valentine’s Day web gallery coming up soon — and you can be sure your floral submissions will be included — I’ll share details once they’re published.

10628400_887376461342199_5702140127668746605_nNext, Amy McGee of the blog Botanical Brouhaha hosted a guest post from me last week in which I shared the Slow Flowers story.

I am so appreciative that Amy dedicated her time (and valuable online space on her popular floral blog) to share the Slowflowers.com story with her readers.

One lucky reader won our giveaway of a one-year Premium Listing to promote her floral business.

Congratulations to Eden Frei of The Garden of Eden Floral Design. I’m so pleased that visitors to Slowflowers.com will soon discover This Idaho-based floral design business that also serves the Spokane, Washington area.

Okay, it’s time to introduce you to Quill Teal-Sullivan, horticulturist, flower farmer and floral designer.

MB_mast3Quill is the garden manager of Meadowburn Farm, a historic garden and working farm located in the Warwick and Vernon Valley, just 90 minutes from NYC.

There, she is leading preservation efforts and saving the century-old “picking garden” and heirloom floral varieties once grown by the original owner, Helena Rutherfurd Ely (1858-1920), a pioneering figure in American horticulture at the turn of the 20th century and founding member of the Garden Club of America.

Meet Quill Teal-Sullivan, today's inspiring guest.

Meet Quill Teal-Sullivan, today’s inspiring guest.

Quill has worked with the owners of Meadowburn Farm for the past six years to preserve their significant historic gardens, which are listed on the National Register of Historic Places and sit at the center of Meadowburn’s 590 acre preserved farm.

As a graduate student in the Longwood Graduate Program, she spent two years researching the garden’s history and possibilities for their preservation, which served as the topic of her master’s thesis.

Today she acts as Meadowburn’s Garden Manager, working day in and day out to bring the 130 year old gardens back to life.

An aerial view of Meadowburn Farm today.

An aerial view of Meadowburn Farm today.

Helena Rutherford Ely

Helena Rutherford Ely

Here’s a bit more about Meadowburn from the beautiful web site:

Helena Rutherfurd Ely built her gardens surrounding her country home Meadowburn over the course of a forty-year period with the help of her loyal gardener, Albert Furman.

Through trial and error she developed the practical hands-on horticultural knowledge that informed and inspired  her three widely influential books on hardy gardening.

In her day, Helena was considered one of the premier garden experts in America and her gardens at Meadowburn were recognized as among the finest in the country.

The process of rehabilitating Helena Ely’s gardens—interpreting her vision and philosophy and tending the landscape day-to-day—is a deeply rewarding and very personal journey for Quill, who has been gardening since she was a girl helping in her mother’s garden in the Pacific Northwest.

The three influential books written by Helena Rutherfurd Ely in the early 1900s.

The three influential books written by Helena Rutherfurd Ely in the early 1900s.

In bringing Helena’s story and the important historic gardens at Meadowburn back to life, Quill has begun to find her own voice as a horticulturalist.

The feature on Meadowburn Farm appeared in Martha Stewart Living September 2015

The feature on Meadowburn Farm appeared in Martha Stewart Living September 2015

Her work has been featured in Martha Stewart Living, on my friend Ken Druse’s podcast Real Dirt, and on Green Wedding Shoes.

Then and Now, the "Picking Garden" at Meadowburn Farm.

Then and Now, the “Picking Garden” at Meadowburn Farm.

I first met Quill two years ago. We started an email correspondence after Quill made a contribution to the Slowflowers.com Indiegogo campaign and she replied to my thank-you email with this note:

I just saw that you are based in Seattle, which is where I will be for another week and a half before making the trek back East to wake up the gardens at Meadowburn Farm.  If you have any free time in the next week, I would love to take you out to coffee and talk about my project at Meadowburn and perhaps get your advice.  

In a nut shell, I am managing the restoration of a 6 acre historic garden outside of NYC, and working with the family to set up a business which hopefully will incorporate cut flowers. For 100 years the garden had a 1 acre ‘picking garden’ which filled the house with fresh cut flowers from may until frost. We still have over 500 linear feet of heirloom peonies, and hundreds of heirloom dahlias.  I have done quite a bit of research on the possibility of selling our cuts, and have spoken with several other growers such as the folks at Jello Mold. Would you be willing to meet with me?  I would be so grateful.

That turned out to be a lovely moment in the midst of my busy Indiegogo campaign when Quill and I met at my neighborhood bakery.

The beautiful and timeless bearded irises at Meadowburn Farm.

The beautiful and timeless bearded irises at Meadowburn Farm.

She shared the fascinating story of her own journey into horticulture and tempted me with tales of a once famed but nearly forgotten American garden writer whose historic gardens were coming back to life in Quill’s hands. In retrospect, I realize what an opportunity I missed to share her story with the larger community, mainly because that was months before we launched this Podcast.

Meadowburn's famous dahlia garden.

Meadowburn’s famous dahlia garden.

So now I’m making up for that oversight and while Quill was back in the Seattle area over the holidays we sat down to record this interview. Consider this our delayed-by-2-years “do-over” and I hope you enjoy it as much as I did.

peonies-960

Thank you for joining me today. I hope you’re inspired to check out the Meadowburn Farm web site to learn more about this important living artifact in America’s gardening narrative.

Dahlia 'Jane Cowl'

Dahlia ‘Jane Cowl’

Home gardeners and florists alike are now able to order heirloom dahlia tubers that are the offspring of ones grown by Helena Rutherfurd Ely at Meadowburn Farm in the late 1800s and early 1900s.

Meadowburn Farm’s Sustainably grown, fresh cut flowers from the 130-year-old picking garden are available wholesale to florists and markets.

Peonies are available starting in May until July; Dahlias are available July until mid October.

Other flowers often available include: foxglove, lily of the valley, iris, cornflower, ammi, phlox, nicotiana, nigella, and an assortment of other unusual, rare, and unlikely cut flowers and foliage from the gardens, meadows, and woodlands.

Please contact Quill directly for bulk and wholesale orders and to join her weekly wholesale availability list. You can incorporate a bit of American gardening history into your arrangements and support the restoration of an amazing garden while you are at it!.  Send your name and e-mail address confirming your interest in cut flower availability to quill@meadowburnfarm.com.

NYC florists can often find our flowers at 28th St Wholesale Flowers in Manhattan.

Follow Meadowburn Farm on Facebook

Follow Meadowburn Farm on Instagram

If you are in the NYC area, you are invited to hear from Quill next Wednesday evening in a lecture she’s giving entitled “Finding my Way.” It takes place from 6 to 7:30 pm on Wednesday, January 20th.

This is the first in Wave Hill’s 2016 Horticultural Lectures, a winter series hosted by the Friends of Horticulture Committee and devoted to the subject of garden making and garden design and the meaning of our interactions with plants and the natural world.

The series of three lectures continues February 17 with  garden writer Marta McDowell; and on March 16th with Katherine Tracey, co-owner of Avant Gardens, a nationally known mail-order nursery and garden design/build firm in Massachusetts (and as you all may remember, the instigator of the Slow Flowers Challenge).

All three talks are  held at the New York School of Interior Design in Manhattan. and you can purchase the series ticket for $60/$50 Wave Hill Member or student. Individual lecture tickets are: $25/$20 Wave Hill Member or student. Seating is limited, and advanced reservations are recommended, online or by calling 718.549.3200 x216.

download (1)And one more piece of last-minute news: If you haven’t yet heard, next week on January 18th, Ohio flower farmers are gathering in Cinncinati for their second annual “Meet Up.”

You can find all the details on Buckeye Blooms’ event page, where Susan Studer King and others have created a info-packed and inspiring program.

The meeting will take place at Sunny Meadows Flower Farm outside Columbus, thanks to hosts Steve and Gretel Adams. I’ll be there in spirit, via a Slow Flowers surprise package we’re donating for a door prize. When I checked in with Susan earlier this week, she said that the registration is nearing capacity – but if you’re interested in attending, they may be able to squeeze in a couple late entrants.

The Slow Flowers Podcast has been downloaded more than 78,000 times by listeners like you. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

2016 Floral Insights & Industry Forecast (Episode 227)

Wednesday, January 6th, 2016

page-0As I was preparing to record this week’s episode I had a flashback to January 2014 and it reminded me of just how young Slow Flowers really was only two years ago.

Leading up to the launch of Slowflowers.com, I’d spent six months working with my designers to create the site’s framework. Having invested more than $10,000 of my own money to get the platform off the ground, I decided to turn to crowd-funding to raise another $12,000 in order to pay the web developer’s bill.

My original sketch for how this website could look! Yes, I wanted to call it "Locaflor"!

My original sketch for how this website could look! Yes, I wanted to call it “Locaflor”!

I spent considerable time and effort to set up my Kickstarter campaign, including hiring my friend Hannah Holtgeerts and her then-teenage brothers to create the Slow Flowers campaign video. For those of you who’ve been involved in these crowd funding sites, you know about all the up-front investment of time and resources that’s required prior to ever submitting your project for review.

Why Slow Flowers? from debra prinzing on Vimeo.

On December 24th 2013, less than 24 hours after I had submitted the Slow Flowers campaign to Kickstarter, I received this generic email response:

Unfortunately, this project does not meet our guidelines — resources of this nature do fall outside our scope. This isn’t a judgment on the quality of this project, just a reflection of our focus.

Not only was I devastated, I felt that Kickstarter was wrong and didn’t understand the creative nature of Slowflowers.com. If I had wanted to publish the directory of American flower farmers and florists as a tangible book rather than an easy-to-update web-based directory, I’m sure they would have accepted my proposal. It’s not like I was launching an e-commerce site either. I think it was just a matter of a lazy reviewer who didn’t take the time to thoughtfully read my proposal, but instead made the wrong conclusion and sent me their rejection.

I brushed myself off and turned to Indiegogo, where I should have started in the first place. I resubmitted the exact same campaign that Kickstarter had rejected and within 24 hours – on January 5, 2014, I received this email:

Congrats, ‘Slow Flowers: A Directory of American Flowers, Florists, Designers & Farmers’ is now live! 

Indiegogo_home_pgMy chunk of coal in the Christmas stocking turned into a beautiful diamond, thanks to Indiegogo’s acceptance of the project. What followed was nothing short of amazing, with a 45-day campaign generating more than $18,000 from 229-plus contributors— we exceeded the original funding goal by 54 percent! Look how far we’ve come in just two years!

Slowflowers.com launched in early May of 2014 with 250 listings.

Today, our membership has climbed to 640 in 48 states!

It’s always good to look in the rear-view mirror and see the distance covered. The road was bumpy, narrow and had limited visibility – but our wheels are still on the flower cart and it is my dream to help Slowflowers.com membership climb to 1,000 in 2016.

That is my New Year’s resolution – and you can help me reach that goal by referring fellow flower farmers, floral designers and wholesalers to join the site!

NEWS ITEM

Laura (left) and Jacha (right), of Butterbee Farm outside Baltimore.

Laura (left) and Jascha (right), of Butterbee Farm outside Baltimore.

Laura embodies at least three of this year's Floral Insights: She's female; she is an urban flower farmer; and she builds community through collaboration!

Laura embodies at least three of this year’s Floral Insights: She’s female; she is an urban flower farmer; and she builds community through collaboration!

I recently checked in with Slowflowers.com member Laura Beth Resnick of Baltimore-based Butterbee Farm to learn more about the Maryland Cut Flower Growers Association’s winter meetings. Laura is the current president of the Association, which will hold the second of its three winter meetings on January 12th from 10 am to 1 pm (the third meeting is scheduled for February 9th at the same time).

The Maryland Cut Flower Growers Association is a regional group that has met each winter to share information for almost twenty years. The group convenes in Annapolis and the meeting is open to flower farmers in the Chesapeake Region, which includes Maryland, northern Virginia, southern Pennsylvania, and Delaware.

Before you hear her voice, I’ll share a little bit more about Laura Beth. She is a Baltimore native who launched Butterbee Farm in 2013 after a few years apprenticing on East Coast organic farms. The farm’s first seeds were sown on a 13th of an acre in the Reservoir Hill area outside Baltimore. Midway through the summer, artist and California transplant Jascha Owens volunteered on the farm, and the two have been farming together ever since, now farming on nearly two acres thanks to increasing demand for their beautiful flowers.

The Maryland Cut Flower Growers Association meeting will be held at the Maryland Department of Agriculture Building (50 Harry S. Truman Parkway in Annapolis). For more information, you can contact Laura: butterbeefarm@gmail.com. I hope you are able to attend if you’re in the area.

OUR 2016 FORECAST

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As promised, Let’s kick off 2016 with my Floral Insights and Industry Forecast. I’ve been tracking shifts and concepts that are taking hold in the American floral world.  I know some of you have already experienced these developments. In fact, my conversations with guests on the Slow Flowers Podcast have greatly influenced this list.

READ MORE…