Tulips as Fashion at the new Seattle Nordstrom Rack Store

Right after the first of the year, an e-mail arrived in our in-box via The 50 Mile Bouquet blog.

“Hi – I am the Home Buyer for Nordstrom Rack. I am looking for a local floral resource to put together a floral program for our downtown Seattle Rack, which we are relocating to Westlake in March. We want this store to be special! We will have a lobby space where we’d like to sell fresh, local bouquets daily, a la Pike Place Market. Would you be able to meet with me to discuss this?”

The correspondent was Kelly Smith, Nordstrom Rack’s home and gift buyer who later told me that things like the new floral program defaulted to her because she’s a “Jill of all trades” and besides, someone there decided that the woman responsible for buying vases for the Rack is more likely to know about flowers than someone who buys handbags or cosmetics.

I was intrigued and agreed to meet with Kelly and some of her colleagues back in January. To be honest, there was an idea brewing in the back of my mind that I could get a little floral business going and drag one of my creative girlfriends into the adventure.

But Kelly and her team were very ambitious and exact in their vision. It soon became clear to me that while they might need my advice to come up with the right flower calendar, week-by-week, they would need someone with a larger-scale wholesale operation than I would ever have (or want to have, for that matter).

Nordstrom designed its own mod flower buckets with racks on wheels ~ cool!

Eventually, I helped Kelly find a local wholesaler who is now sourcing flowers from local farms, sorting and bunching the stems, and making daily deliveries to the new Nordstrom Rack on the corner of 5th and Pine (in the former Talbot’s location at Westlake Mall). How did Nordstrom come up with this idea of selling locally-grown cut flowers along with designer shoes and bargain-priced fashions for women and men?

“We knew we had this really great lobby space, right off of Westlake, but it’s not a selling space,” Kelly points out. “We started brainstorming about what we could do to create the Pike Place Market feeling near Westlake.” [Locals and tourist alike know that the Rack was located for years at 2nd and Pine, just across the street from the Pike Place Market.] “Selling flowers ties us back to the community and supports the local floral industry.”

When the Rack opens on Thursday, March 15th, shoppers will be able to buy a bunch of 15 gorgeous local tulips for $10. This week, the palette includes yellow, orange and red tulips. Next week, according to Kelly, the palette will include white, purple, light pink and dark pink. “They are so vibrant and beautiful,” she enthused. In future weeks, you’ll see a wide range of flowers, depending on the seasonal crops being harvested from local fields. Just like the fashion discoveries at the Rack, the floral offerings will be ever-changing.

It will be fascinating to watch how bargain-oriented Rack customers respond to the $10/bunch floral program. The overall vision is to make cash-and-carry cut flowers so accessible that everyone who walks through that lobby will want to grab a bunch on their way out of the store.

With that plan on my mind, I was thrilled to be invited to tonight’s “Tweet Up” pre-opening gala for (mostly) fashion bloggers. I was probably the only non-fashion blogger or Tweeter in attendance, but don’t worry – I found lots to grab my attention. Enjoy the photos here.

LOCAL Flowers-to-Go at Nordstrom Rack

Purple, Green, and Teal desserts to match the Rack Logo - yum!

Tonight's preview party drew 150 fashion bloggers (and me!)

Style Hunter offering up cocktails at tonight's pre-opening soiree

Flowers also appear on a Dolce and Gabanna silk jacket. Originally $2,945, the new Rack price is $939.97. Tempting. . .

On the left, a $75 cut glass Kate Spade vase, now selling for $59. Thanks, Kelly - a great find and I brought it home with me!

More flowers on the toes of Marc Jacobs' shoes, marked down to $299 from $695. Too bad they were 1/2-sizes too small for moi!

SUNSET GIVEAWAY

I’ve drawn names of all those who answered my question below and here are the five “winners” of a FREE copy of The New Sunset Western Garden Book, courtesy of Sunset. The question: What is your favorite ornamental landscaping plant (shrub, grass, perennial, etc.) to harvest for a cut bouquet? yielded these winners/answers:

Jen Y: peonies

Paula: bunnytails grass blossoms or pilotus joey

Carol: Peonies, nandina branches and berry clusters

Nicole: hellebores

Kim: dahlias

CONGRATULATIONS! You will soon be hearing from Dana Smith of Sunset Publishing, who needs your mailing address.

I recently had a chance to interview Kathleen Brenzel, garden editor for Sunset magazine – and editor of Sunset’s new, 2012 edition of The New Sunset Western Garden Book,  (Sunset Books, $34.95 for flexible binding, $44.95 for hardcover), a “bible” for western gardeners.

Whether you’re new to gardening or have logged many planting seasons with your hands in soil, it’s the single best go-to reference for garden-makers in our region. As chunky as the Yellow Pages, this essential guide to the West’s ornamental and edible landscape has been around for 80 years. I’ve owned every version since the early 1990s, including the most recent 2007 edition, which is dog-eared from much use.

When I got my hands on the just-released ninth edition last month, I thought: How different can this really be? I asked Kathy to walk us through the book’s 768 pages:

How did you go about updating this edition? Before we did anything else, we assembled a panel with landscape architects, horticulture educators from UC Berkeley and Cal Poly San Luis Obispo, nursery people and new graduates who had used our last edition as a textbook. The recent grads told us that in order to make “The New Sunset Western Garden Book” relevant, it had to have a digital component. They said: “We go everywhere with our smartphones, so we want to be able to take a photo of a plant we see on the hiking trail and look it up instantly.”

How did you go digital? Now you can take the best of Sunset with you to the garden center, nursery and your yard. You can get the free mobile edition of this book’s Plant Finder on your smartphone. (Search for Sunset Plant Finder.) With it, you can access more than 2,000 plants — and search by plant name, ZIP Code, climate zone, sun and water requirements, and type. There’s a companion online Plant Finder that lets you browse by color, height, spread and special needs.

How else is the book interactive? The last section of “The New Sunset Western Garden Book” is a practical guide. We’ve added a camera icon on the bottom of the pages, pointing you to corresponding videos on our website. It’s nice to read directions on planting a tomato in a pot and then watch a video of one of our editors showing you exactly how to do that.

What are the other major updates? This is the first edition to feature plant photos exclusively, rather than illustrations. There are more than 2,000 plant photos. We also updated the entire plant encyclopedia. That was the biggest job in the whole book. Every plant was reappraised, and we added many new varieties now available in nurseries. We went to growers all over the west and compared our existing plant database with what they are now offering; we asked what they thought we should include and why.

How many new plants did you add? The new book has 9,000 plants, up from 8,000 in the last edition. We also had to check the botany of every plant because botanists are constantly reclassifying plants.

What can new gardeners gain from the book? The section “Gardening Start to Finish” is more instinctive for the beginner. We walk them through the whole growing process from A to Z. We also have practical sections on gardening for wildlife and native plants, growing herbs and water-wise plants.

What can more experienced gardeners gain from the new book? The plant encyclopedia is filled with tip boxes of additional information – like how to propagate a sweet potato vine or when to cut ornamental grasses for the vase.

You have more edibles, don’t you? We asked ourselves: “What do people want most from ‘The New Sunset Western Garden Book’ right now? You’d have to be totally checked out not to notice a huge wave of edible gardening, so we wanted to amp up our coverage. I’m really happy with the “what edibles to plant when” charts for warm-season and cool-season veggies.

What’s your favorite take-away from the book? There’s an underlying theme that acknowledges how we garden now – with an interest in natural gardening and sustainability. Our gardens are smaller, but they’re stylish and sustainable.

Note: A version of this Q&A appeared in the LA Times HOME blog on February 17th.

In planning the hands-on workshop with education director Joy Ijams, I worried that late February in Dallas could present some challenges. That is, when it came to procuring local and seasonal design ingredients. Fortunately for the 20 folks who participated in our sold-out class, my fears were allayed.

For the success of our event, I have several awesome people to acknowledge. First of all, thanks goes to Joy – the ever-upbeat program planner who invited me to speak about The 50 Mile Bouquet in a morning lecture and then to teach what she called a “make and take” workshop after our lunch break.

Joy, along with her education department colleagues and volunteers, made everything run smoothly. Our students were happy and engaged – and all the AV systems worked to perfection.

The following morning, prior to the arrival of those attending the 10 AM lecture, Joy and I headed out to the Arboretum’s display gardens with Felcos in hand. We were motivated by a concern that we wouldn’t have enough greenery otherwise. Sorry, Jimmy, but we harvested from the fringes of your borders, including clipping from the back sides of Indian hawthorn, just-blooming forsythia, phlomis, and rosemary. Oh, and a few minor branches from a saucer magnolia. 

Cynthia agreed to harvest everything she had on hand and bring it to our class. Yes, it’s still early spring on Cynthia’s rather young flower farm, but you’d never know it by the fabulous, overflowing galvanized French flower buckets she delivered.

They contained an awesome mix of spring bulbs (several daffodil varieties); uncommon foliage (cardoons, hoar hound, and other green boughs); and lots of flowering fruit-tree branches. I’m so pleased that Cynthia joined us.

Once all our ingredients were assembled, I started out the class by discussing my favorite “green” floral design techniques:

• Use a recycled or repurposed vase
• Stabilize stems with organic or re-usable material, such as an armature of branches or twigs, wood aspen (Excelsior), old-fashioned flower frogs, chicken wire and a foliage nest.
• Strip all foliage from the portion of the stem that will be under water; fresh-cut ever stem and plan on refreshing the water every day or two.

The students exceeded their own expectations with a beautiful lineup of designs. You can see some of their examples here.

Bottom line: Gardeners are ideal floral designers. We know the form, habit, bloom time and character of the ingredients in our gardens. And so we know how and when to harvest those ingredients — and arrange them in companionable displays in a vase. Perhaps this is an unscientific, alternative approach to floral design. But it makes sense to me! When you use seasonal ingredients, then they will naturally look like they belong together in a vase.

Here’s a lovely gallery of the local-seasonal-sustainable designs that filled our vases:

 Bess Wyrick, Celadon & Celery

We headed up to midtown to a restaurant called Rouge Tomate, a 2-star Michelin establishment known for its modern, organic fare. Celadon & Celery is responsible for designing weekly arrangements for the hostess station, the main dining room and the downstairs private dining room. Because of the restaurant’s organic menu and reputation for serving local ingredients, it makes sense that the owners of Rouge Tomate want their flowers to echo similar values.

The restaurant’s credo: “At Rouge Tomate, we give preference to local and seasonal products, including fruit and vegetables grown on farms that respect the environment; choose fish depending on their stock and impact on ecosystems; select meat and poultry from farmers that feed their animals with local plants; highlight quality wines grown by viticulturists who follow organic or biodynamic principles.”

Before I arrived, Bess’s driver had delivered the other flowers she needed. Those ingredients included the longest and most slender gladiolas I had ever seen. In pale green, the blooms were clearly hothouse grown, but they weren’t imported. Along with the glads, Bess had requested yummy bunches of winter anemones in the deepest plum hue, with dark black centers. She also sourced quirky purple artichokes on stems. All of these ingredients came from greenhouses in Florida, whereas the kiwi and pussy willow branches came from local farms on Long Island.

Bess’s arrangement for the main dining room was simple yet completely sophisticated. She first filled a tall, square container with the kiwi branches, using them to create a tree-like structure that soared above dining tables. Bess arranged the glads in and among the kiwi, using that fresh promise of spring green against the earthy kiwi bark to make a thoroughly organic statement.

After finishing her design work, Bess still had cleanup duties. She brings biodegradable garbage bags with her when she designs on location. All the cuttings and trimmings get tossed in the giant bags, which are then placed with the restaurant’s kitchen compost. Any cardboard goes into the recycling, leaving zero waste on site.

This weekly ritual is one that keeps Bess in close contact with the restaurant management and kitchen staff. As a result, when weddings and private events are booked into Rouge Tomate, it’s a given that Celadon & Celery is called in to design eco-friendly flowers for the clients.

Metallic, pewter, and snowy white - the non-floral arrangement

Choosing the appropriate vase for an arrangement is like finding the right pair of shoes to compliment your cocktail dress, right? There’s good, better and best. A critical eye is required to make the right choice!

Today, not able to decide which vase to use for my New Year’s arrangement, I photographed my silvery-winter ingredients in three different vases. Please vote for your fav!

The ingredients:

• Pussy willow from J. Foss Garden Flowers in Chehalis, Washington (grower Janet Foss tells me the cultivar of her unique, multi-branched form of pussy willow is unknown; she took cuttings from a customer’s garden and began propagating them). The stems are truly stunning and way more interesting that your typical ramrod-straight pussy willow branch
• Two forms of Dusty Miller (Centaurea cineraria) — lacy and broad, grown by Charles Little & Co. of Eugene, Oregon
• Plus, a few sprigs of feathery Artemisia arborescens from my garden.

We’re all a little tired of evergreens and red berries, right? That was my thinking when I came up with a metallic, pewtery vibe, which seems fitting for the New Year.

Option 1: Stripes of bronze, brass and pewter embellish this substantial urn, inherited from my father-in-law. It’s the only shiny-metallic vessel I own.

Option One

 Option 2: Basic white. Going for the simple statement. The foliage definitely looks snowier against this glazed vase.

Option Two

 Option 3: More textures, this time in a ginger jar with a raised, circular pattern. Its color is arguably mauve or pale lilac. Or maybe gray with a tinge of purple.

Option Three

Please vote in the comment section – and tell me WHY you prefer a particular vase for this combination!

As some of you may know, I’ve been working on a book about local and seasonal floral design for several years, since 2007 to be precise. My collaborator, photographer David Perry, and I have been using the working title, A Fresh Bouquet.

But that’s all changing now, with a new title from our new publisher, St. Lynn’s Press. The words evoke just the right idea we want to communicate: The 50 Mile Bouquet: Discovering the World of Local, Seasonal, Sustainable Flowers.

Nice, huh? Our publication date is April 2012 and I’ll be writing lots more news about it soon.

Since all I’m doing these days is interviewing flower farmers, eco-couture floral designers and gardeners who grow their own cut flowers, my head is swimming with beautiful blooms.

And somehow in all this flurry of work, I’ve failed to post the out-takes from my floral design story that ran a few months ago in Better Homes & Gardens. So today, I’m taking a moment to get to it.

Backyard Bouquets - in BH&G's July 2011 issue

How great that 7.3 million readers of the July 2011 issue were introduced to the timeless notion of gathering flowers from the garden, a local farmer or a market stand – IN SEASON – and creating a simple, yet sumptuous arrangement that’s of the moment!

I have my editors Eric, Doug and Gayle to thank, because they believed in the idea and created the perfect opportunity for me to fly to Iowa and design a series of bouquets literally out in the field at Howell’s Family Farm.

I shared some of my on-the-scenes location photos last year, but here, finally, are my photos and recipes of the actual arrangements.

Project One

Project One features a rectangular galvanized container, measuring about 5-by-8 inches and about 5 inches tall. This small vessel was perfect for a compact bouquet with two simple ingredients. First, I filled the opening with four or five luscious heads of ‘Limelight’ hydrangea, the stems cut fairly short, say 3 inches long. To fill the spaces between the hydrangea heads and to add contrasting color and texture, I made miniature bunches of ‘Strawberry Fields’ gomphrena by wiring five slender stems with wire so that each bunch could be inserted as if it were a single flower. This is the perfect arrangement to enjoy while it’s fresh and then let it slowly air dry as an everlasting bouquet.

Project Two

Project Two features a tall, square, modern green glass vase with a neck opening that’s smaller than the base. So of course, to make it look abundant and full, I had to create volume and height. The starting flowers here are sultry-looking zinnias from a new seed mix called ‘Queen Red Lime’ – I love the terra cotta, mauve, and reddish blooms with a lime-green center. Once I had those in place, I thought: We need dark foliage. And lucky for me, the folks at Howell’s, like many cut flower growers, have discovered how well basil performs as a cut ingredient – especially purple basil! Think about it: when you harvest basil from your garden and bring it indoors to keep in a jar on your windowsill, have you ever noticed how long those cut stems last? Of course basil is a great cut floral ingredient! The third element here is one of those happy coincidences – common foxtail grass, which some consider a ditch weed, that perfectly echoes the green vase, and catches the late summer sunlight just beautifully. Three simple ingredients in perfect harmony.

Project Three

Project Three is one of my very favorites, because of the mix of colors and textures. Contained in a vintage pitcher, I absolutely love the playful combo of velvety cockscomb (the crested form of Celosia ) with all the lime green contrasting forms. Here’s how I made this bouquet. First, I filled the pitcher with soft greenery, a white mugwort (Artemisia lactiflora) that fills the opening and becomes the supporting structure for all the subsequent stems. Second, I stripped foliage off of 10 maroon and coral-hued cockscomb flowers; then I cut the stems pretty short and inserted each into the fluffy base, making sure that you can’t see the stems showing at all. Third, I added some ‘Green Envy’ zinnias, which echo the pitcher’s green quite nicely. For a sense of movement, as a final touch, I inserted taller stems of quaking grass (Brizia maxima), so they seem to hover above the bouquet. Casual and the epitome of summer!

Two other projects fell on the cutting room floor, so to speak, so you get to see them here! Actually Project Four showed up in the iPad edition, along with a video interview filled with my eco-savvy design tips. You actually have to download the July edition to see the entire interview (filmed by David Perry) on an iPad.

Here’s a rough-cut edit of the video:

httpv://www.youtube.com/watch?v=ZLKacMtjJUY

Project Four

Anyone can replicate Project Four, a fun trio of mini-arrangements, which are displayed in a row or grouped together on the table as a centerpiece. We used three yellow tumblers that art director Scott Johnson brought from his kitchen cupboard. The simple idea was to showcase several varieties of black-eyed Susan flowers (Rudbeckia sp.) with a mix-and-match of foliage choices. The daisy-like Rudbeckia varieties include, from left: ‘Indian Summer’ and ‘Denver Daisy’ with zebra grass (Miscanthus sinensis ‘Zebrinus’); ‘Irish Spring’ with lamb’s ears; and ‘Prairie Sun’ with goldenrod (Solidago). This type of design works well when you only have one or two of anything in bloom at a given time – voila!

Project Five

For Project Five, the last arrangement, I had to rise to the challenge of creating flowers that wouldn’t fall out of the wide, saucer-like bowl. Similar to cutting the hydrangea stems short in the first design, I cut lots of Sedum ‘Autumn Joy’ in their unopened stage. A this point, they still look pretty green because the buds are tight. When you cut the stems short, say at 2-3 inches, you can really cram a lot inside an opening. To me, they almost look like heads of broccoli! But the tightly-packed sedums create a foundation through which other stems can be inserted. And in this case, I inserted old-fashioned love-lies-bleeding (Amaranthus caudatus) and Queen Anne’s lace. The tassels cascade over the edge of the shallow bowl, and while it’s kind of quirky, I really love the effect of textures and colors.

Together, these five designs demonstrate the diversity of the cut flower world – and ways to arrange blooms without using florist foam to stabilize the stems. Have fun playing around with these ideas using your own vases and garden flowers.

Isn't this border pretty? Corn, sunflowers, zinnias - all in a row!

 A few weeks ago, at the invitation of the Whatcom Horticultural Society, I spent a relaxing 24 hours surrounded by gardens, flowers and nature – as well the company of like-minded plant-lovers. 

“Why don’t you come up to my house on Wednesday morning and we’ll go see some gardens before you give your lecture?” my friend Dawn Chaplin suggested. With established Bellingham landscape designer Susann Schwiesow, Dawn organizes the monthly lectures for WHS. This is the third time over the years that the society has invited me to speak. It’s always enjoyable, especially since the drive to Whatcom County and the enticing gardens and kindred spirits make my trip north so pleasurable. 

After meeting up with Dawn, who lives on a beautiful bluff outside Stanwood with her husband David, we hopped in the car and traveled to Fir Island, a small, bucolic place that’s reached by a bridge, so you barely realize you’re crossing over Skagit River to a real island. We toured the timeless garden created by Lavone Newell-Reim and her husband Dick. I’m hoping to publish as a magazine story in the future, but I can’t help but treat you to a few of the luscious images from this very special, lived-in and loved-in landscape: 

To me, this is a perfect vignette, camera-ready for a magazine. Lavone and Dick have a natural gift for placing plants in community with ornamentation and salvaged materials.

A circular patio with a thyme garden at its center. Inviting!

Chartreuse at its finest - in twin conifers and a potted succulent.

READ MORE…

Pot-ted's JULIUS Pot

The Julius pot is back — and with it a tale about just how hard it’s becoming for California designers to manufacture their latest looks locally. 

In 2009 Annette Gutierrez and Mary Gray, owners of Potted in Atwater Village, introduced the Julius — “a modern, sexy pot with a curve and a little pedestal,” Gutierrez said, and a tribute to the late architectural photographer Julius Shulman. Back then, Potted worked with a small, local ceramics factory to produce the planter. “We did a couple runs, and then he went out of business,” Gutierrez said.

In its short life, the retro planter was popular with landscape designers who liked how it graced the poolside and the patio. The Julius was used at the Geffen Playhouse and in the model residences at the W in Hollywood.

“It was our best seller, but suddenly we couldn’t find anyone locally to make it,” Gutierrez said.

Pot-ted's Circle Pot, inspired by a mid-century hanging ashtray!

So the Julius was shelved as Gutierrez and Gray looked for another local manufacturer who could turn out consistent colors and forms in small quantities. “Every year, the number of Los Angeles ceramics factories has dwindled,” Gutierrez said. “And because of its size, the larger Julius design doesn’t even fit into most local kilns, so that made it even more difficult.”

Potted recently teamed up with Steve Gainey to reintroduce the Julius in aqua, avocado and matte or glossy white ($149 for a 16-inch-diameter pot, $89 for a 12-inch). Gainey is a third-generation California ceramics maker and president of LaVerne-based Gainey Ceramics, a 60-year-old venture that is one of the last ceramics factories in Southern California. He said he recently changed his business strategy after losing a large percentage of his commercial customers.

“My established banking, real estate and shopping mall market has gone away, but we’re a versatile facility that’s able to change,” Gainey said. “I decided we needed to focus on consumer products and reach out to artists in the ceramics community who have no ability to produce their designs otherwise.”

The Potted partnership is one of several similar arrangements with local artists who appreciate that Gainey is high-quality and homegrown. Gainey said he also has started producing his own designs, including a vase called X-Factor, which the American Museum of Ceramic Art in Pomona recently added to its permanent collection.

Gainey’s embrace of the consumer market follows the national success of Janek Boniecki, who in 1998 acquired the original Bauer Pottery facility in Highland, reissuing classic Bauer pieces for the tabletop and garden, as well as the work of other artists.

A rainbow of retro colors for the Circle Pot.

I am seriously in love with the Wedding Cake Planter!

Gainey Ceramics also produces Potted’s 12-inch Circle pot ($89), right, inspired by a 1960s hanging ashtray that Gray found at a flea market. Suspended from an 18-inch stainless-steel cable, “it’s perfect for displaying succulents like burrow tails, string-of-pearls or an echeveria,” Gutierrez says.

Earlier this year, Potted and Gainey introduced a matte-white Wedding Cake planter, a three-piece, stacking flowerpot, below. The bottom piece serves as a saucer, while the top and middle “layers” are deep enough to hold plants. The set ($125) measures 11 inches in diameter and is 9.25 inches tall.

“This is our take on the cake platter as a tabletop planter,” Gutierrez says. “Whenever you can lift something up slightly with a pedestal, it looks lighter and fresher.”

Potted plans to develop more products that will be produced by Gainey Ceramics. But Gutierrez is circumspect about the challenge of remaining local while facing the inevitable competition of less expensive knockoffs. “We can’t compete with China on price,” she said. “We can only compete with our originality.”

Potted, 3158 Los Feliz Blvd., Los Angeles; (323) 665-3801.

Gainey Ceramics retail operations, 1200 Arrow Highway, La Verne; (909) 593-3533 or (800) 451-8155.

Link to LA Times @Home story 
— Debra Prinzing