Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

The Slow Flowers Movement has a lot to celebrate lately – and I want to share with you the very good news that occurred just before Mother’s Day.

While some may view this as a merely symbolic event, I applaud the news that both the Senate and the U.S. House of Representatives passed Resolutions about flowers last week. Seriously!

Follow this link to read the entire Senate resolution #166, passed unanimously and introduced by Sen. Dianne Feinstein, with Sen. Barbara Boxer and Sen. Lisa Murkowski.

The document’s first paragraph gets right to the point:

Expressing the sense of the Senate that domestically grown flowers support the farmers, small businesses, jobs, and economy of the United States, enhance the ability of the people of the United States to honor their mothers on Mother’s Day, and that the White House should strive to showcase domestically grown flowers.

It continues:

Whereas people in every State have access to domestically grown flowers, yet only 1 of 5 flowers sold in the United States is domestically grown;

Whereas more people in the United States are expressing interest in growing flowers locally, which has resulted in an approximately 20 percent increase in the number of domestic cut flower farms since 2007;

Whereas in 2014, President Barack Obama and First Lady Michelle Obama highlighted their support for domestically grown flowers at the White House State Dinner with French President Francois Hollande, the only White House State Dinner that year; Whereas the 2014 White House State Dinner featured quince branch from Mississippi, weeping willow from New Jersey, Scotch broom from Virginia, iris from California, and alocasia, equisetum, nandina, and green liriope from Florida;

There are many more “whereas” paragraphs that discuss the economic impact of America’s flower farming industry. And then the actual resolution concludes with these four assertions:

Resolved, That it is the sense of the Senate that—

(1) purchasing flowers grown in the United States supports the farmers, small businesses, jobs, and economy of the United States;  

(2) flowers and greens grown in the United States are a vital and integral part of the agricultural industry of the United States;

(3) flowers grown in the United States enhance the ability of Americans to honor their mothers on  Mother’s Day; and  

(4) the White House should strive to showcase flowers and greens grown in the United States to show support for the flower breeders, farmers, processors, and distributors of the United States.

You may be wondering, “What prompted our nation’s leaders to introduce such a Resolution? (And by the way, a very similar Resolution was passed at about the same time by Congress, with language introduced by the four co-chairs of the Congressional Cut Flower Caucus.)

In addition to congratulating these policymakers and their staff members for doing the right thing for American Flowers, this good news would never have happened if it wasn’t for the determination of Kasey Cronquist, CEO and Ambassador for the California Cut Flower Commission and the flower farmers of his state who have invested time and financial resources to visit Washington, D.C., year after year for the past five years, to engage in conversation with those elected officials.

That is huge and I am pleased to have joined this effort in a small way by joining those delegations in 2014 and 2015. At the helm of this strategy is Bill Frymoyer, of Stewart & Stewart, the man who represents the American Grown effort in our nation’s capital. Bill and Kasey have authored this strategy that of course was crafted to benefit the agenda of California’s cut flower growers, but also creates a ripple effect to benefit everyone in the Slow Flowers community.

JOINING HANDS ACROSS THE FLOWER FIELDS OF AMERICA

When a spotlight in Washington, D.C., shines on domestic flowers it brings attention to you, to your flower farm (no matter what its size). It gives credibility to our cause, the cause of people who care about keeping flowers local, seasonal and sustainable. I encourage you to reach out to your own representative or Senator and let them know that you are a cut flower farmer in their district or state. Take the time. Send a letter. Deliver a bouquet. Thank them for signing onto these resolutions and tell them the support means something to you. And by the way, here is a great resource to help you send that message efficiently and directly.

I am always shocked when someone tries to drive a wedge between the big-idea American grown movement and the grassroots local-flowers movement.  There should be no wedge. We need everyone’s efforts to fight imports. Every single flower farm and farmer; every single florist and designer who makes a mindful choice about sourcing flowers grown and harvested from American soil; every single customer who orders flowers and asks for local or American blooms. That is the rising tide that floats all of our boats. In your own backyard and in all 50 states.

KEEPING IT LOCAL IN THE TWIN CITIES

Now to today’s guest. Chrisine Hoffman is the owner of Foxglove Market & Studio based in St. Paul, Minnesota.

I am thrilled that I was able to visit Foxglove personally when I was in the Twin Cities to speak and teach at the Minneapolis Institute of Art two weeks ago for “Art in Bloom.”

I broke away one afternoon and caught a ride to St. Paul, asking my driver to take me to Grand Avenue, the charming, pedestrian-focused street where Christine’s store is located.

The vintage building has all the character you could want, with high ceilings finished in decorative pressed tin, a bay window in the front where an inviting vignette lures you in, and a lovely mix of old and new, crafted and curated goods.

On her web site, Christine describes the shop and studio as: “Putting a fresh modern spin on an honest folk vibe. Foxglove’s thoughtful aesthetic emphasizes sustainability, utility, community and comfort.”

There are three aspects to this business that I find so wonderful interrelated:

First the Marketplace, where an assortment of home goods, books, high quality paper products and findings, as well as Midwest salvage reflect Christine’s aesthetic as a former interior designer, photo stylist and event planner. Then there’s the Studio, where any number of gatherings take place – from floral design workshops and other creative hands-on classes to private pop-up chef dinners. And finally, the Flowers, a complement to every other activity held here. Of the Flowers, Christine focuses her offerings on seasonal flowers grown by local farms.

As she writes on her web site:

Knowing where our food comes from and how it is grown and processed is once again becoming a natural part of our everyday lives. These same issues apply to our cut flowers. The majority of commercial flowers are grown overseas using a mixture of fertilizers, chemicals and preservatives that are anything but natural. Add in worker exposure and ship time and resources, and you’ve got one loaded bunch of tulips. It’s easy to grab a cellophane wrapped bouquet, pop it in a vase, and not give it another thought. Those flowers, however, have a big impact on our environment-both in a broad sense and in your home.

I have a commitment to unique and expressive floral design, happy plants, and a healthy environment. By staying domestic and keeping it simple, Foxglove strives to minimize environmental and social impact. My farmers use sustainable and organic growing methods, and deliver blooms personally to my shop.

• Support Local Growers
• Embrace Healthy Homes
• Celebrate Seasonal Abundance

My mission is a simple one, based on my personal aesthetic and belief that flowers are most beautiful in their natural state. To me it seems counterintuitive to treat soil and plants with artificial fertilizers, chemicals and sprays, and I really don’t want to trail those things into my home and onto my table. It poses a challenge in our cold climate to source everything locally, but it is a better choice for so many reasons.

I am so pleased to welcome Christine Hoffman to the Slow Flowers Podcast.  Since her days growing up in a river valley, gathering endless bouquets of wildflowers from the woods surrounding her childhood home, Christine has been in love with flowers. Her parents are both gardeners, and their knowledge of plants and flowers settled into Christine with each bed she helped prep (grumbling all the way), and each garden picked bouquet brought into their house.

Follow Foxglove at these social places:

Foxglove Market & Studio on Facebook

Foxglove Market & Studio on Instagram

Foxglove Market & Studio on Pinterest

Foxglove Market & Studion on Twitter

Listeners like you have downloaded the podcast nearly 48,000 times. In fact, in April, we logged the all-time high number of 5,101 episode downloads which only means that the message of Slow Flowers and the farmers and florists who exemplify this movement is reaching more and more listeners.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

I have exciting news to share this week: The New York Times published a piece by former food columnist Marian Burros entitled: “My, What Lovely Flowers. Who Lobbied for Them? — after a push by growers, U.S. products adorned a White House Dinner.” 

More than two months ago, I wrote about this exciting event — a stop on the Slow flowers journey in which the White House acknowledged for the first time ever its use of American Grown flowers for a public function. That was the State Dinner for the French President on February 11th. You can read my February 21st blog post, and my analysis of that event here. 

I’m gratified to see that NYT’s follow this story and give it the gravitas it deserves. Shining a positive light on American flowers is important, but there is much more that needs to be done in order to change the broken floral industry. One thing YOU can do is to join me in simple floral activism.

You can do this by visiting a compelling new web site: VOTE FOR FLOWERS. There, you’ll be able to identify your member of Congress and send him or her a letter urging support and engagement in the new Congressional Cut Flower Caucus.

Like others in the pro-domestic flower movement, I do NOT want the White House’s use of American flowers to be a one-time gesture. Like the presidential commitment to serve local, American-sourced food AND wine at White House functions, it is only right that domestic flowers grace the tables of all White House events. Stay tuned for ongoing updates on this story. 

Now let’s turn our attention to today’s fabulous guest: Amy Stewart. 

I first learned about Amy in 2001 when a local bookseller here in Seattle told me about From the Ground Up, a memoir by a young Texas native who wrote about her first grown up garden. The bookseller called it “heartwarming and said I had to read it. 

Amy was that author. She wrote From the Ground Up as a journal documenting her post-college Santa Cruz garden. When I reviewed in 2002, I wrote:

“There’s something very endearing and charming about Stewart’s self-effacing writing voice. She truly wants us to experience the same emotional highs and lows, the essential passion of gardening, that she lives through. It’s a wonderful late-night read . . . Pick it up as an alternative to moonlight gardening.” 

A few years later, I met Amy at the SF Flower & Garden Show. We were back-to-back speakers and met during that “changing of the guard” thing that happens when one speaker wraps up her book-signing and another takes that seat warmed by her predecessor. It was just a casual introduction, but there was a familiar recognition of a kindred spirit in the garden-writing world.

Since then, our friendship has been based on mutual admiration, similar professional interests and occasional collaboration. In fact, in 2011, Amy and I teamed up with three others to launch GREAT GARDEN SPEAKERS.COM, an online speakers bureau for our profession. 

And so it goes. My world changed when Amy Stewart wrote Flower Confidential in 2007. At the time, I had already begun interviewing American flower farmers and florists, unaware that she was writing an expose about the Global Floriculture Industry. Things happen like that in our worlds – after all, how could you explain the proliferation of vegetable gardening books that flooded the marketplace over the past five years?

But back to Flower Confidential. It truly was a book ahead of its time. When Amy wrote about the huge machine that relies on cheap floral imports, she started a conversation that resonated with me and with so many others – it was a dialogue I wanted to join. I was inspired to continue seeking out and telling the stories of American flowers and the people who grow and design with them. 

When The 50 Mile Bouquet was published in 2012, I was honored that Amy agreed to write the forward, her generous show of support for the next chapter in the American Grown story. In that forward, Amy wrote: 

“A great deal has changed since Flower Confidential. The notion of supporting local farmers was just gaining traction. The idea of celebrating our seasonal abundance – even if that means giving up tomatoes in January – was not quite mainstream. Just as “slow food” was catching on, the flower world was beginning the shift that The 50 Mile Bouquet celebrates.”

Indeed, a great deal more has changed – for the good – since Amy wrote our forward in the fall of 2011. 

With Amy’s blessing, I’ve gone down the flower garden path to document the exciting cultural shift in the domestic floral industry. All you have to do is read about the White House’s choice of American grown flowers to understand that. 

During the same time, Amy’s career has skyrocketed. She is the award-winning author of six books on the perils and pleasures of the natural world, including four New York Times bestsellers, The Drunken Botanist, Wicked Bugs, Wicked Plants, and Flower Confidential.   

Amy lives in Eureka, California, with her husband Scott Brown. They own an antiquarian bookstore called Eureka Books and tend a flock of unruly hens in their backyard. 

Amy has appeared on NPR’s Morning Edition and Fresh Air, she’s been profiled in the New York Times and the San Francisco Chronicle, and she’s been featured on CBS Sunday Morning, Good Morning America, the PBS documentary “The Botany of Desire,” and–believe it or not– TLC’s Cake Boss. 

Four of Amy’s previous books have been New York Times bestsellers.  They have been translated into eight languages, and two of them–Wicked Plants and Wicked Bugs–have been adapted into national traveling exhibits that appear at botanical gardens and museums nationwide.

She is the recipient of a National Endowment for the Arts fellowship, the American Horticulture Society’s Book Award, and an International Association of Culinary Professionals Food Writing Award. In 2012, she was invited to be the first Tin House Writer-in-Residence, a partnership with Portland State University, where she taught in the MFA program.  

I recently stopped at Amy and Scott’s house in Humboldt County, northern California, while on a road trip from LA to Seattle. They don’t live too far off of Hwy 101 and it was an easy detour, my 2nd visit to their charming Victorian house surrounded by a slightly unruly garden and an opinionated clutch of hens.    

As is typical, our conversations involved book writing, book publishing, book promotion and more — all those things that authors obsess about. And before I left the following morning, Amy and I sat down in her cozy work space – her combination writing and art studio in the attic of this vintage residence, and talked about Flower Confidential. 

Amy Stewart’s next gift to the book-reading world is a historical crime novel about a real woman who was an early 20th century sheriff and detective. Girl Waits With Gun, is a novel based on a true story. It will be published by Houghton Mifflin Harcourt in 2015.  

Visit amystewart.com to follow Amy and all of her projects – including her busy lecture schedule and her other outlet -painting and drawing.

 

And enjoy this Q&A with Amy about why she loves to paint.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 11,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and  Andrew Wheatley. You can learn more about their work at hhcreates.net.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

  

 

Two weeks ago, I joined 17 of America’s flower farmers in the fifth annual delegation to bring the story of our farmers and flowers to our elected officials in Washington, D.C. Last year, the delegation of California flower farmers who started this event reached out to their fellow farmers in other states to join them. That gesture was repeated this year – and it was my honor to be part of the delegation of flower farmers from California, Alaska, Washington, Oregon, Maryland and Virginia. 

We took D.C. by storm, propelled by the monumental news that the White House featured American grown flowers at the Feb. 11th State Dinner with the President of France. That show of support from the Administration, which elevated American flowers to their rightful place alongside American food and American wine in an important public ceremony for our nation, was super encouraging.

One highlight was meeting and hearing from former USDA Deputy Secretary Kathleen Merrigan, who has been a huge champion for American grown flowers and flower farmers. She is moving on to do some other exciting things in the world of sustainable agriculture, but I hope to feature a Podcast interview with her in the future, so you can hear her story. 

The good news just continued on February 27th, when California Congresswoman Lois Capps and California Congressman Duncan Hunter joined together to announce the formation of the bipartisan Congressional Cut Flower Caucus.

Along with Lane DeVries, a commissioner and immediate past chair of the CCFC, and a flower farmer based in Arcata, Calif., and Diane Szukovathy, president of the SWGMC and co-owner of Jello Mold Farm in Mt Vernon, Wash., I was asked to speak at the Press Conference. Our panel was moderated by Kasey Cronquist, CEO/Ambassador of the CCFC and the instigator of the DC Fly-ins that allow American flower farmers to tell their stories to their elected representatives.

I was given permission to record the press conference, which you will hear in this Podcast. Below, I have transcribed some of the key “sound bites” from this event so you can get a flavor for what was said:

“What makes me really, really happy to do this is one major thing that I’ve pushed for along with a few of my Republican colleagues and actually more of my Democrat colleagues and that’s simply ‘Made in America.’ It’s like food, and clothes and the hammer you buy at Home Depot. If you buy American made, then you’re not just helping out the economy, you’re employing your neighbor, your family, friends (and the) people you go to church with.

“[The Caucus message:] Don’t buy the South American flowers; buy the American flowers. I think once people see that then they will.”

–Congressman Duncan Hunter 

“It’s very clear to me that (American flower farmers) don’t want a handout. They just want a fair chance to compete. It’s a very compelling story that has inspired me to create this Caucus because we want to make sure that American grown stays alive and well. We’re going to organize educational briefings, publicity events, other activities for members of Congress and staff. And of course, we’ll be surrounded by flowers wherever we do this so there will be a visual impact — olfactory, as well. The benefits of a vibrant American flower industry reach and touch every corner of our nation. It’s the core message of the Cut Flower Caucus and we’re excited to get to work.”

–Congresswoman Lois Capps 

” . . . increasing demand for local flowers has reinvigorated our industry and it provides hope and future for the sustainability of the family farms in our industry. Just two weeks ago, the White House actually featured domestically grown flowers for the first time during a State Dinner. And it is our hope, with the help of the Flower Caucus, that going forward we can  make this a commonplace (practice).”

–Lane DeVries, The Sun Valley Group/California Cut Flower Commission 

“I’m not interested in being a farmer if I can’t do it ethically and sustainably, so I was very inspired early on by an essay that Wendell Berry had written on agronomy and ecology suggesting that you cannot have humans taking care of the land unless they can make a living off of the land. We grow without chemical fertilizers and pesticides. We’re extremely aware of the fact that we share our land with many critters, so everything that we do is influenced by that. It’s not just a marketing gimmick for us. It’s the core of what we do. And I know that I speak for many growers all across this country who feel the same way. It’s a heart-driven industry.”

–Diane Szukovathy, Jello Mold Farm/Seattle Wholesale Growers Market Cooperative 

“What we’re seeing in today’s marketplace is a change. More consumers are caring about where more things are coming from in the marketplace, in grocery stores and in everyday purchasing, so why not flowers? Our farms really take great pride in the flowers that they grow. It’s our job as American Flower Farmers to ensure that the flowers we grow are part of the tablescape of the American home – and that (consumers know) their flowers are as fresh and sustainably grown as the food on their plate.”

–Kasey Cronquist, CEO/Ambassador California Cut Flower Commission 

I am still floating on air because if this transformative occasion – one that underscores for me the power of story, the strength in shared voices and the significance of taking a stand for what I believe in. Visiting Washington, D.C., celebrating American flowers and the farmers who grow them, and lending my voice to the conversation — it all adds up to a life-changing experience.

I predict that someday soon, when every room of the White House is filled with American Grown Flowers and every single event staged by the Administration in power is decorated and signified by flowers grown here at home, we’ll look back on Feb. 27, 2014 as the single “tipping point” – the event that shifted our nation’s attitude and understanding about the flowers in our lives. Soon these actions — to choose seasonal and domestic flowers – will be a natural practice.

If you are interested in being part of this movement – and especially if you are interested in reaching out to your own Congressional representative to urge her or him to join the Congressional Cut Flower Caucus, please contact me at debra@debraprinzing.com or on twitter @myslowflowers. I will get you the simple details you need to extend the invitation to your Representative.

It has been my pleasure to share with you today’s podcast conversations.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast nearly 8,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

The White House has had a long-standing tradition of featuring and celebrating American grown food and wine during its state dinners.  Menus and wine pairings are carefully selected months in advance to ensure that only the freshest and finest American grown ingredients are used during these important special events. 

And now, acknowledged for the first time ever, the centerpiece flowers are 100% American grown. 

This is a HUGE cause for celebration in all 50 states where flower farmers are working hard to make a decent living from their land; working hard to grow unique, high quality flowers for American consumers; working hard to keep their employees on the payroll; and working hard to stimulate the economy in their own communities. As one of my supporters of the Slowflowers.com campaign on Indiegogo wrote about supporting American Grown Flowers:  “The whole concept makes so much sense –what is there not to get???” 

According to a recent blog post by USDA Deputy Secretary Krysta Harden, the Obama White House made a deliberate effort to not only feature the diversity and bounty of American grown agriculture, but also its beauty.  Deputy Secretary Harden’s post highlighted the extra effort by the Obama Administration to feature American Grown flowers and greens that were proximately displayed during last week’s state dinner with France’s President Francois Hollande. 

“The dinner celebrated the ‘best of American cuisine’ and featured dry aged rib eye beef from Colorado, trout from Maine, cheese from Vermont, chocolate from Hawaii, and potatoes from New York, Idaho, and California.  The wines served at the dinner included excellent selections featuring California, Washington State, and Virginia offerings,” shared USDA Deputy Secretary Harden on the Department’s blog.  “However, beyond the menu itself an equally impressive feature was the visible presence of American cut flowers.”

Extending the White House’s rich tradition of featuring American Grown food and wine to include flowers is a timely sign of support for U.S. flower farmers.   Flowers from California, Mississippi, New Jersey, Virginia, and Florida were all included.   

“We very much appreciate President Obama and his Administration’s decision to showcase American grown flowers at this recent state dinner,” said California Cut Flower Commission’s CEO/Ambassador Kasey Cronquist.  “Having the White House ensure that the flowers at the center of the table are as fresh, sustainable and local as the food during a state dinner shows great support to our family flower farms in California and across the country.  The decision by this Administration to source and feature locally grown blooms is a significant affirmation of the growing momentum among consumers for more American grown flowers.”

What’s next? Let’s get this practice codified and see even MORE American Grown Flowers on the table at White House dinners! I can only assume last week’s BIG AMERICAN FLORAL EVENT is the beginning of a White House commitment to give as much attention to the origins of its flowers as it does the origins of the food and wine it serves to guests. 

Mrs. Obama, you have single-handedly stimulated the American fashion industry by supporting our country’s creative designers. Please bring that same passion to the flower world. There are so many parallels between wearing beautiful, American-designed and American-made clothing AND filling vases with beautiful, American-grown flowers on the White House’s tables. Flowers are just as important and taking the leadership to feature them will touch just as many lives of Americans!

 WHAT CAN YOU DO TO SUPPORT THIS ENDEAVOR? Please log onto the USDA Blog Post and add your comment of support for getting more American grown flowers on the White House tables!