Debra Prinzing

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Episode 649: Flowers as Art: Botanical Couture and Floral Installations with Jennifer Reed of Jennifer Designs

Wednesday, February 14th, 2024

Happy Valentine’s Day everyone – if you’re listening on February 14th, it’s the day we released Episode 649. I hope you’ve had a great one.

Jennifer Reed of Jennifer Designs
Jennifer Reed of Jennifer Designs

Today’s guest, Jennifer Reed of Jennifer Designs based in Mullica Hill, New Jersey, regularly conjures up amazing botanical displays at the Philadelphia Flower Show, the largest indoor garden show in the country. Today, she’s joining me to preview America in Bloom, her most ambitious exhibit ever.

America In Bloom

The Philly Show draws gardeners and flower lovers eager for an early dose of springtime. She’s calling the large floral display a botanical road trip of a lifetime, as it celebrates flowers blooming across the U.S. – and in the exhibit’s description, Jennifer writes: “There’s nothing better than hitting the open road and experiencing the beauty of our nation’s public gardens, arboreta, and natural landscapes along the way!”

Tammy Tulip by Jennifer Reed for American Flowers Week 2021
Tammy Tulip by Jennifer Reed for American Flowers Week 2021
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023

Another reason I invited Jennifer to chat with me for this episode is to share her advice to aspiring botanical couture designers thinking about submitting a floral fashion to be part of Slow Flowers’ American Flowers Week campaign later this year. We will review the two floral fashions Jennifer designed for the 2021 and 2023 campaigns – including seeing photos of her work and hearing her secret tips for success.

Thanks so much for joining me today! Here are links to the feature stories we included in past issues of Slow Flowers Journal about Jennifer’s two Botanical Couture looks – including Summer 2021 with Tulip Time, and last summer’s cover look – Jennifer’s dreamy and romantic peony gown.

Happy Valentine’s Day

Slow Flowers on The Weather Channel – click to watch

Slow Flowers has enjoyed some fun news coverage, including with INC. Magazine and The Weather Channel. We’re thrilled that the press is paying attention to the importance of local and seasonal flowers for gifting bouquets and arrangements.

Northwest Flower & Garden Festival

It’s also the beginning of flower & garden show season, with today’s opening of the 2024 Northwest Flower & Garden Festival in Seattle. If you attend, please come and say hello at the Main Stage, where Slow Flowers is hosting Blooms & Bubbles, the daily DIY flower and plant workshops! We’re excited to meet and great our members, seven of whom are teaching and speaking at the show.

February 23, 2024 Slow Flowers Member Meet-Up with Lennie Larkin

One more item of note – if you’re a newsletter subscriber, you’ve already seen the announcement that the February Slow Flowers member virtual meet-up will take place on February 23rd, postponed due to Valentine’s Day. Save the date for next Friday’s session with Lennie Larkin of b-side farm and author of Flower Farming for Profit – we’ll hear her insights on pricing and profitability for flower growers – Preregistration is required – bring your questions and I hope to see you there!

Thank you to our Sponsors

This show is brought to you by, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at

Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Gaena; Less Jaunty; Great Great Lengths
by Blue Dot Sessions

by Tryad

In The Field

Spring Garden Books for Mother’s Day gift-giving

Monday, May 4th, 2009

805-may-09001My “In the Garden” column for 805 Living’s May issue is all about great gardening books to give Mom (or keep for your own shelves).

Grow your garden library: Just like plants, you can never have too many books that inspire and intrigue

By Debra Prinzing

I was on the East Coast recently to lecture at the Philadelphia Flower Show. While sharing gossip and a glass of chardonnay with my NYC-based literary agent, Sarah Jane Freymann, conversation turned to the sorry state of book publishing.

“When I give a gift,” she proclaimed in her always-alluring British accent, “I only buy books.” Her singular gesture of thoughtfully choosing, buying and giving a book (rather than an impersonal gift card) might be an important element of the reading person’s economic stimulus package.

In early March, I visited Philadelphia and met up with book-lover and awesome agent, Sarah Jane Freymann

In early March, I visited Philadelphia and met up with book-lover and awesome agent, Sarah Jane Freymann

Books, especially when they are hand-picked for the reader, convey as much about the giver as the recipient.

For my birthday, my writing mentor, Paula Panich, recently gave me American Writers at Home, by J.D. McClatchy, a fitting tome for a journalist who covers architecture, interiors and the garden – all aspects of the home. When Britt Olson, my best friend from high school, recently wed, she spent hours at the book store, choosing just the right hard-bound volume for each of her attendants. For me, she selected Barbara Kingsolver’s lovely memoir of a year growing her own food, Animal, Vegetable, Miracle, which fed my spirit and mind alike.

If you’re like me, you can “read” a person by observing the titles that fill her bookcase. So here’s a peek at what’s on my bedside table (a new crop of gardening books). Whether for Mother’s Day, a friend’s birthday, or just for your own pleasure, give the gift of a book. As the author of five books, I thank you.

A Rose by Any Name

By Douglas Brenner and Stephen Scanniello [Algonquin Books of Chapel Hill, 2009, 320 pp., $19.95]

805-may-09002I met Stephen Scanniello, president of the Heritage Rose Foundation, in a Chicago radio studio several years ago. We enjoyed our banter with the host of a garden show, but the conversation continued well after the gig was over. His favorite subject? Roses. Scanniello lives, breathes, and designs gardens with roses. Not those scentless, thornless pageant variety roses, but ones with  storied pasts and interesting pedigrees. He teamed up with co-author Douglas Brenner, a former Martha Stewart Living garden editor, to document the origins, history, and lore of more than 1,200 rose names.

Their enchanting narrative follows the trials and tribulations of this beloved flower through the centuries to modern time. The rose has been entangled in love, war, politics, show business, fashion, sports and even automobiles (yes, the ruby-red ‘Chrysler Imperial’ rose was bred in the 1950s, right here in California).

A Rose by Any Name features all sorts of facts and anecdotes about the world’s most popular flower. There is even a chapter devoted to celebrity-named roses, including ‘Barbra Streisand’, a glamorous purple-blushed lavender rose that the star selected from a field of potential candidates. Even we nobodies can have a personalized flower. “As with vanity license plates, anybody can have his or her name officially conferred upon a rose,” the authors write. “All it takes is a phone call and a big check.”

Designer Plant Combinations

By Scott Calhoun [Storey Publishing, 2008, 240 pp., $18.95]

805-may-09003I’m a sucker for artful color combos,and I can often be found playing with paint-chip samples at the hardware store or mixing and matching blooming plants at the nursery. But here’s a guide that color-dreams for me. Designer Plant Combinations features inspiring techniques the pros use to pair color, texture, scale and form in the garden.

Tucson-based garden designer and book author Scott Calhoun is easy to envy for his writing and photography talents. Except that since he’s so likeable and engaging, I end up hungrily waiting for the next installment of his thoughts and images that appear in book form. And this vibrant guide doesn’t disappoint. Calhoun crisscrossed the country visiting the best residential and public landscapes to study and photograph stunning plant vignettes. Each of the 105 design schemes include six plants or less, which will inspire both designers and non-designers in their garden-making efforts. Detailed plant lists and photographs show you how to replicate the ideas in your own garden.

The book’s oh-so-alluring imagery is more than just eye candy, though. Calhoun explains why these perennials, ornamental grasses, annuals, ground covers, woody plants and dramatic accent plants are hardworking ingredients of successful garden design (look for useful designer tips, such as “when using one color, use different textures”).

A consummate plantsman, Calhoun is convinced that non-plant elements are crowding his beloved specimens out of the landscape. He writes, ” . . . good plant combinations are a little like the stanzas of a poem. That is, like the stanza, they are not trying to be a whole garden but a self-contained little part of one.” Whether bold or subdued, the groupings you’ll find here will give your garden personality and elevate it to something more than ordinary.

The New Terrarium

By Tovah Martin (photography by Kindra Clineff) [Clarkson Potter/Publishers, 2009, 176 pp., $25.00]

newterrariumcover001Devoted subscribers of the original Victoria magazine know the work of garden writer Tovah Martin. In her stories, Tovah brings a sense of wonderment to each of her subjects, be they gardens, gardeners or the plants they love.

Likewise, her latest project, The New Terrarium, is a magical tome filled with small, planted scenes, diminutive landscapes, twee still-lifes and dwarf collections – all under glass. This dreamy book is captured on film by photographer Kindra Clineff.

The New Terrarium pays homage to the conservatory gardens of the Victorian era, as they were the first to perfect the art of gardening under glass. According to Martin, in today’s go-go, hard-to-find-time to garden world, the terrarium may be the best way to bring something from nature into your life. “A terrarium is any transparent confine that allows you to nurture the elements of the green world,” Martin writes. “[It] is truly a small world . . . a mini-environment that provides an atmosphere of elevated humidity for all the botanical contents it embraces.”

This idea is appealing – and relatively simple to do yourself. Martin presents an array of cool glass containers suitable for planting: Traditional cloches, “Wardian” cases (miniature glass greenhouses), hurricane lamps, recycled aquariums, vases and repurposed glass domes typically used to cover cakes or cheese platters. What to grow under these unique vessels? Martin provides a comprehensive plant encyclopedia, including orchids, ferns, heucheras, begonias, mosses, African violets, bromeliads, ivies, ornamental grasses, and more.

This writer’s enthusiasm for gardening under glass inspired me to buy a small potted fern and contain it under a cloche (also called a bell jar). Living in its charming covered world, the fern, I think, will be happy. And I know I will be, too.

Home Outside: Creating the Landscape You Love

By Julie Moir Messervy [The Taunton Press, 2009, 240 pp., $30]

805-may-09005Julie Moir Messervy is an amazing landscape designer, author and teacher who teamed up with the likes of Yo-Yo Ma to create the Toronto Music Garden, and with architect Sarah Susanka to co-write Outside the Not So Big House.

In her new book, Messervy asks, “Why do we spend the bulk of our resources on the inside of our house, while settling for so little on the outside?” In response, she walks readers through the process of turning any property into the “home outside” they’ve always dreamed of. If, like her, you believe that the nurturing nest, the place called home, begins at the edge of your property and encompasses everything within its boundaries (the porch, the patio, the lawn where your children play – even the pathways, edges and corners), then Messervy’s book is the ideal reference to inform and inspire your design decisions. If you haven’t thought of the landscape in this way, her design approach is the perfect starting point. It will equip you with both basics and intricacies necessary to create a personal outdoor space that feeds the eyes and the spirit.

Bursting with instructive illustrations and before-and-after photographs of do-it-yourself gardens, Home Outside helps you see a property the way a landscape designer views it. Messervy breaks down the design process into manageable pieces. Take her “Designer’s Personality Test” and learn more about your style of garden-making. After completing the quiz, I discovered that I’m more expressive (versus reserved) and more relaxed (instead of orderly).

Our Life in Gardens

By Joe Eck and Wayne Winterrowd [Farrar Straus Giroux, 2009, 322 pp., $30]

805-may-09004My aforementioned agent, Sarah Jane, has a saying about what makes a good cookbook. “It must transcend the recipes,” she posits. In other words, we can now find recipes anywhere – in magazines, on the web, in grandmother’s dog-eared “Joy of Cooking.” But what makes a great cookbook resonate is the way it touches our universal relationship with food.

Similarly, Joe Eck and Wayne Winterrowd, Vermont-based garden designers and authors, transcend the typical gardening book in Our Life in Gardens. Their collection of nearly 50 essays (arranged logically from Agapanthus to Xanthorrhoea quadrangulata) is so engaging, so gratifying to read, that you truly forget it came from the section of a bookstore otherwise filled with “how-to” titles. There is a lot to learn from these celebrated designers, but I think the lesson is more about observing and cherishing everyday life in the garden than about how to grow delicious peas.

For example, in “Pea Season,” a chapter illustrated with one of Bobbi Angell’s charming plant drawings, Eck and Winterrowd philosophize on the rewards a gardener receives outside of the vegetable plot. The chapter opens with these lines: “No one can say that a gardening life is rich in leisured holidays, but a gardener’s rewards are festivals, big and small, though we make little distinction there, for they are all wonderful. There are other activities in which effort and labor are so certainly followed by achievement and celebration, and anyone who takes an active hand in shaping life must know equal causes for joy. We know only our life, which is largely one of gardening.”

Written with passion and honesty, this book is a keeper. Buy two copies. One to delight in yourself and the other to share with someone who needs to be lured outdoors.

Garden field trip: Terrain at Styer’s

Sunday, April 19th, 2009

a morning. a mug of tea. breakfast inside a greenhouse. perfection.

a morning. a mug of tea. breakfast inside a greenhouse. perfection.

I have a backlog of cool ideas and discoveries that I want to write about. Too many inspiring thoughts and insights swirling around my head. Too little time.

Since returning from my crazy Jan-Feb-March travel (seven out-of-town lecture trips in something like 10 weeks) I have been trying to carve out time to return to It is the writing forum I love the most, but family demands, and the need to actually make some money, have distracted me. But I’m back on track, friends. I promise.

terrain14One of the places I visited on my many journeys is Terrain at Styer’s.

I recently wrote about my early March trip to lecture on stylish sheds and other small abodes in a talk called “Your Personal Escape” at the Philadelphia Flower Show. But my side trip to Terrain was great fun and I don’t want any more time to pass before writing about it.

Terrain is the darling of the home and garden media. As a hot, design-oriented gardening emporium outside Philadelphia, Terrain appears in shelter magazines as often as its west coast “kindred spirit,” Flora Grubb’s. How cool that I visited both plant- and style-savvy destinations within a few weeks of one another.

You all probably know the back-story about Terrain. If not, I’ll give you the short version here, beginning with Terrain’s own words:

“Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.”

Founded in 2008, Terrain transforms the local garden center into a celebration of nature. Our flagship location . . . was inspired by the idea of merging house and garden to create an experience for the senses, catering to our customer with a curated assortment of plants for all seasons, as well as inspired items for the home and garden. Situated in a luxurious indoor-outdoor environment, our on-site nursery is flanked by a cafe and garden terrace, providing the ideal environment to host events and workshops. [from the Urban Outfitters corporate web site]