Debra Prinzing

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Episode 643: Slow Flowers Floral Insights and Industry Forecast for 2024

Wednesday, January 3rd, 2024

It’s 2024~ Welcome to a New Year! This is the 10th year we’ve produced the Slow Flowers’ Floral Insights and Industry Forecast, which originated in 2015 as a series of media presentations that we also shared with members and listeners.

This episode is accompanied by two important, free resources. First, a video report that I recently recorded with Robin Avni, creative director of BLOOM Imprint, our Slow Flowers publishing venture. This is the video companion to today’s podcast. Click above to watch.

Cover Slow Flowers Floral Insights & Industry Forecast for 2024

We have also produced a 38-page digital magazine-style report, filled with deeper analysis of each of our 2024 insights.

Here’s a bit more about Robin Avni. She is a creative veteran in the media and high-tech industries whose experience includes 15-plus years in the publishing industry and eight years at Microsoft in design and creative management. Robin has successfully managed innovative, award-winning design teams and high-profile projects and she has received numerous national design and photography editing awards for her own work.

Robin has produced more than 15 books, including seven titles created for the BLOOM Imprint catalog. In 2004, following Microsoft, she founded bricolage*, a consultancy specializing in creative strategy, content development, and trend analysis focused on the home and garden. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely actionable insights to their businesses.

The Year of Simplicity

Let’s jump right in and embrace 2024 – we’re calling it The Year of Simplicity! I can’t wait for you to learn about each of the insights and the people who have influenced and inspired us to identify them.

News of the Week

Slow Flowers Summit 2024

The Slow Flowers Summit Early Bird Registration campaign has come to a close and we congratulate the folks who took advantage of the money-savings opportunity to grab early registration! Ticket sales continue through June – and if you’re already a Slow Flowers member, you’ll still receive $100 off your registration, which is the equivalent of the Standard annual membership, so it basically pays for itself! In the coming weeks, we’ll be highlighting more of our speakers and more about some of the special experiences associated with joining our community in Banff, Alberta, Canada – June 23-25th!

Slow Flowers Newsletter for January 2024

One more item of note! If you missed the January Slow Flowers Newsletter that dropped a few days ago, click the link below to read it. This edition is filled with lots of floral goodness, free resources, news, and more.

Jessica Stewart of Bramble & Blossom
Our Sustainable Wedding Expert: Jessica Stewart of Bramble & Blossom

Join us on Friday, January 12, 2024 — when we welcome Slow Flowers member Jessica Stewart of Pittsburgh-based Bramble & Blossom — We’re calling this session our “secrets of a sustainable wedding florist.” Jessica will share her philosophy around communication during the sales process, including describing how you design for seasonality by sourcing from local flower farms; how to make this clear in contracts + proposals; and how she sources and plans for weddings and installations. Her expertise is priceless and you’ll want to join us and bring your sustainable wedding questions! We hope to see you in the Zoom room!

Thank you to our Sponsors

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches. Learn more at

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at

Best Wishes for a Prosperous and Peaceful New Year!

Let’s bring our best to 2024. It has the potential to be a challenging year in so many ways, and I believe staying mindful of your values, and focused on your personal mission are important ways to manage the uncertainty. Remember – we’re committed to simplicity and not chaos! I hope today’s forecast will inspire your intentions!

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Horizon Liner; Turning on the Lights; Gaena
by Blue Dot Sessions

by Tryad

In The Field