I first met Slow Flowers member Amy Balsters in 2018 when she was a wedding and event florist operating as Amy Nicole Floral. We both attended a floral conference and during a few days together, we made a friendly connection. Later that year, Amy relocated with her family from Southern California to the Washington, D.C., area and the timing was ideal for her to attend the 2nd Slow Flowers Summit in the nation’s capital. And she joined Slow Flower Society as a member.
Through our social media connections, I watched as she began teaching bouquet-making skills around the country, helping florists learn the art of the loose and airy bouquet style. One of her workshops promised: “if you struggle with your bouquets feeling tight, lacking dimension or movement, or creating anxiety, this class is for you.”
A few years ago, she rebranded her business as The Floral Coach and began to teach online and in person workshops. Classically trained, Amy is an award-winning floral design educator with vast industry experience spanning 2 decades in retail floristry, weddings, and special events. She specializes in teaching the romantic-inspired, “loose and airy style” and is the creator of Bouquet Bootcamp, a comprehensive design course and hands-on workshop series.
In late August, I met up with Amy in San Diego where we both participated in the CalFlowers FunNSun Conference. Amy taught two hands-on bouquet making workshops and I was a panelist for the Floral Marketing presentation. I flew in a day early so I could take Amy’s workshop and I asked her to sit down with me for a video interview.
I’m so thrilled to share her story with you –and to connect you with Amy’s educational offerings.
This week’s News: Join the Slow Flowers September 16 Meet-Up
Four of the new floral storefronts welcomed in 2022 (and there are more!). Clockwise, from top/left: Feast & Flora (Charleston, SC); Morning Glory Flower Co. (Glenville, WV); Sunborn Gardens (Madison, WI); and Wilrett Flower Co. (DeKalb, IL).
It’s September and I wanted to give you a head’s up that our monthly Slow Flowers Member Meet-up is returning after our summer break! Typically, we all meet in the Zoom Room on the 2nd Friday of each month, but for this month only, we’ve scheduled the Meet-Up for the 3rd Friday – September 16th, 9 am Pacific/Noon Eastern. Our focus is “Diving into Retail Flower Shops,” and you’ll meet four Slow Flowers members who will join us (virtually) from their new retail spaces and give us a virtual tour. How can you create your community’s “favorite little flower shop”? Our member experts will share a “checklist” for anyone thinking of moving from a private studio or farm to the retail landscape.
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 886,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Hitomi in her element, while sharing her knowledge and enthusiasm about floral artistry. (c) Colin Gilliam
A signature Hitomi piece (c) Colin Gilliam
I first met Hitomi Gilliam in 2012 when I visited a downtown Vancouver, B.C. floral exhibition called NEOFlora.
As I wrote at the time: I stumbled across the NEOflora badge on Facebook when I noticed that the very talented Arthur Williams, a Denver floral designer and owner of Babylon Floral who is profiled in The 50 Mile Bouquet, posted a comment that he was going to attend and contribute one-of-a-kind designs at the event.
A little digging led me along a trail of links, where I discovered the news that NEOflora was taking place over a seven-day period at the end of October 2012. And as it turned out, I was heading north to Vancouver for a few days with a girlfriend and we made sure to check it out. Here’s a link to the blog post about my visit.
The idea of a group of floral artists coming together to create a pop up flower shop on one of the city’s busiest shopping streets sparked my imagination. What a refreshing way to promote flowers as MORE than a commodity you find at the mass-market retailer or supermarket.
According to Hitomi, “NEOflora was a collaborative association of forward-thinking florists who wanted to appeal to the new consumer who may not be accustomed to buying flowers.”
That’s where I met Hitomi and she agreed to let me shoot a video interview, which you can watch below:
Most of the flowers used for NEOflora, including those featured on the runway, were donated by several members of the United Flower Growers Cooperative, the major wholesale flower auction house based in Vancouver.
When I asked Hitomi about the event’s emphasis on locally-grown flowers, she pointed out that about 90-percent of the flowers used in NEOflora’s pop-up up project were BC-grown. She underscored this point:
“that’s what the consumer is looking for – local & organic”
Recently, a few of my flower friends began pursuing the European Masters Certification, a program launched six years ago by Hitomi and Thomas De Bruyne — and I began to hear more about that exciting professional distinction and the lovely creative connections being made.
Tobey Nelson (left) posted this fun photo of our visit to meet Hitomi at United Floral in Vancouver, B.C. From left: Tobey Nelson, Debra Prinzing, Hitomi Gilliam, and two of Hitomi’s frequent assistants, designers Susanne Law and Brenna Quan
EMC student Tobey Nelson of Tobey Nelson Events and Design, last week’s podcast guest, invited me to travel from Seattle to Vancouver at the end of February to spend a day with Hitomi. Tobey had a notion that Hitomi and I could together bridge our two worlds — and in retrospect, I think she was quite prescient, because by the end of our time together in Vancouver our collective heads were spinning with ideas.
Since I first met Hitomi in 2012, I’ve followed her activities through Facebook and watched all that she’s doing to elevate and professionalize the art of floristry. But other than saying hello last summer when she co-presented with Arthur Williams at the AIFD Symposium in Seattle, I hadn’t be able to spend any time with her.
Hitomi teaching the Creative Design Master Class at United Floral’s new education center. (c) Colin Gilliam
A thoroughly seasonal bouquet by Hitomi (c) Colin Gilliam Note the uncommon ingredients!
Our road trip offered a rare chance to take a 48-hour work-cation totally devoted to flowers and our mutual passion for flower growing and designing. And it was also rare that Hitomi was home in British Columbia, where she lives on beautiful Bowen Island, and where her many educational projects are based as part of Design 358, an event and education business she co-owns with Colin Gilliam, her talented son.
We met up with Hitomi at the new education center that’s inside the United Floral building in an industrial area of Vancouver. The giant complex is also home to the famed Dutch-style flower auction, a cooperative of BC floriculture growers who operate as United Flower Growers.
East-meets-West, expressed in Hitomi’s unique, architectural floral art (c) Colin Gilliam
Hitomi was setting up for a three-day Creative Design Master Class that attracted students from all around North America eager to study mechanics, techniques and floristry in a small-group setting. With Tobey’s help, Hitomi was getting things ready, and I managed to grab about 30 minutes of an audio conversation to introduce you to Hitomi. While she is a luminary in the world of floral design, Hitomi is deeply rooted in horticulture and she works closely with growers and flower farmers, which I believe greatly influences her art and her platform.
More amazing work by Hitomi (c) Colin Gilliam
Listen closely to details about the upcoming series of Hitomi’s educational events taking place in a few weeks as part of her partnership with United Floral. I’ll have all the details and links at today’s show notes at debraprinzing.com — and who knows? You might have time to take a trip to Vancouver to participate or observe the PNW Design Competition on March 17th, a qualifier event for the 2018 Gateway to the America’s Cup, with one U.S. and one Canadian winner selected. And stick around for “In The Making,” an inspirational series of wedding design workshops and a Project Runway-style bridal trends show, March 18-20, also hosted by Hitomi and United Floral.
Teacher, mentor, floral industry leader Hitomi Gilliam (c) Colin Gilliam
Before we get started, here’s a little more about Hitomi, according to her bio:
Hitomi says her biggest pleasure in life is ‘SHARING EVERYTHING I KNOW’!
Hitomi Gilliam AIFD is a Japanese Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358 (2008). She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.
Grasses and calla lilies, reinterpreted by Hitomi (c) Colin Gilliam
She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 8 years ago.
Hitomi has lectured at Art Gallery of Ontario (Toronto), Chicago Botanical Gardens, Philadelphia Museum of Art, Cheekwood Botanical Gardens (Nashville), Museum of Fine Art Boston, Minneapolis Institute of Art, Bouquets to Art (San Francisco), Houston Museum of Fine Art, New Orleans Museum of Fine Art, Cleveland Botanical Gardens, Honolulu Academy of Art, Everson Museum of Art (Syracuse), The Walters Art Museum (Baltimore), Longwood Gardens, Virginia Museum of Fine Art, Lewis Ginter Botanical Gardens (Richmond,VA), Detroit Institute of Arts, Vero Beach Museum of Fine Arts, The Strong Museum (Rochester, NY), North Carolina Museum of Art (Raleigh, NC) and Columbus Museum of Fine Art. She has also presented at the Philadelphia Flower Show, Newport Flower Show and Singapore Garden Festival. Hitomi is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexicol
Two more beautiful botanical pieces by Hitomi Gilliam (c) Colin Gilliam
The Slow Flowers Podcast has been downloaded more than 290,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.
If you haven’t received the March issue of our Slow Flowers Newsletter, you can find a link here. In this edition, you’ll find interviews with all the presenters at the upcoming Slow Flowers Summit on Friday, June 29th in Washington, D.C.
And you’ll learn about Slow Flowers in the News, the Slow Flowers Podcast archive for last month, the upcoming Slow Flowers events that you can attend, and more. Be sure to follow the Subscribe link if the newsletter isn’t currently landing in your in-box.
As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the right column of our home page.
And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.
Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers. To learn more visit americangrownflowers.org.
Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com
Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com
Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.
Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.
I first met today’s guest, Charles Little, on a sunny day in June 2010, at a gathering of about 60 growers and floral designers who came to the bucolic fields of Charles Little & Co.’s farm on Seavey Loop Road outside Eugene, Oregon.
The full day of farming discussions, a fabulous barbecue and connecting with friends, new and old, ended with a conversation that led to the establishment of the Seattle Wholesale Growers Market the following year. My presence there also gave me a chance to witness the character and generosity of Charles and Bethany Little, our hosts. Later, I wrote these opening lines about the Charles Little & Co. farm, in a section of The 50 Mile Bouquet called “Grower Wisdom.”
“As farmland matures and evolves, so do those who steward it. Just ask Charles Little, who has been tending to ornamental crops in the verdant Willamette Valley since 1986. He describes the 40 abundant acres at the foot of Oregon’s Mount Pisgah, where he and his wife Bethany grow 250 varieties of fresh flowers, fillers, wildflowers, herbs, ornamental grains and grasses, seasonal berries, pods and branches, as a “horticultural paradise with its own thriving ecosystem.”
“I was one of those young men who wanted to create a hippy commune and be a farmer,” Charles says of his early years. “I’ve always wanted to live and make my living on the land.” More than 25 years after planting his first flower crops, he maintains that “farming is a lifestyle, a stewardship and commitment to the land and a generous consideration of all life around you, from the beneficial microorganisms and insects, to the birds and snakes.”
Mt. Pisgah in the distance — a majestic backdrop for the Willamette Valley (Oregon) flower farm.
Rosa glauca in the foreground with planting rows stretching beyond.
From that 2010 tour with Charles Little.
The farm at Charles Little & Co. consists of acres of the very best river-bottom soil along the Coast Fork of the Willamette River in Oregon.
Crops raised here include flowers and foliages of all kinds; ornamental herbs, grasses and grains, and unique sticks, pods and berries. In-season floral materials are available year round to wholesalers throughout the U.S. And they are in a word, excellent!
Charles and Bethany prefer to work in tandem with the seasons, rather than using heated greenhouses or hoop houses to jump-start or extend their harvest. “The southern Willamette Valley has a growing climate that’s hard to beat, so I cooperate with mother nature,” Charles says.
I visited Eugene on two occasions this summer, and I stopped at Charles Little & Co. farm both times. In late June, I joined a small farm tour and lunch hosted by Bethany.
Bethany, harvesting flowers for me to arrange, June 2015.
A twig wreath adorns a barn door.
She invited some floral customers and two employees who market Charles Little’s crops at the Portland Flower Market.
Bethany generously allowed a few of us to clip annuals, herbs, perennials and foliage to make a bouquet while there. It was days before I planned on launching American Flowers Week, so I was excited to create a red-white-and -blue-themed arrangement. Bethany is a gifted floral designer, so with her help, it turned out beautifull.
Charles Little with some of his favorite crops, ready to deliver to customers up and down the West Coast.
Naturalized calla lilies we discuss on the podcast.
Charles wasn’t at the farm; he was off on an extended, once-in-a-lifetime fishing excursion. Bethany wanted me to get Charles in on the podcast interview. So I promised to record them when I knew I was going to come back through Eugene on my way to a photo shoot in Southern Oregon. But that time, Bethany was away, at a summer music festival on the Oregon coast. So I convinced Charles to let me turn on the recorder for what is a fantastic and longer-than-usual conversation.
What I realized, and what Charles and Bethany later confirmed, is that for farming couples, it’s almost impossible for both to travel or take a break from the farm TOGETHER. Someone has to feel the sheep and chickens; someone has to make sure the crops are harvested, processed, bunched or made into bouquets, loaded into buckets and delivered to the customer, right?
That’s what I witnessed during both of my visits. So today, you will hear from Charles. And I promise that sometime in the future, hopefully before the end of this year, we’ll bring Bethany on as a follow-up guest.
Farmhouse (left) and the soaring three-story barn (right).
A dreamy (seemingly endless) row of white nigella.
I know you will enjoy our conversation. It took place at the cozy kitchen table inside the hand-crafted farmhouse that’s just steps from the magnificent barn we discuss in our interview.
The flowers harvested from Charles Little & Co.’s fields satisfy demand for nearly every color, form and type of plant ingredient used by wedding, floral and event designers.
There’s always an eye-popping, seasonal assortment to choose from: flowering shrubs, colorful tree branches, evergreen boughs, and yes, a small percentage of dried flowers.
Since not all of you can visit the farm in person, as a special bonus, I’ve added a downloadable about them that appears in The 50 Mile Bouquet. Click here for the file: Grower Wisdom.
Through the power of technology, I “skype-lectured” for Morgan Anderson’s Austin CC “slow flowers” class.
Before I close, I wanted to give a shout-out and thank you to the fabulous students of Austin Community College’s floral design program who asked me to be a guest speaker (virtually- through the power of Skype) this week.
Their topic: Slow Flowers! The seminar was developed by instructor Morgan Anderson, a PhD candidate in floral design at Texas A&M University (yes, you heard me right) and the owner of The Flori.Culture, a design studio and Slowflowers.com member.
In addition to the Q&A with me, the students have been learning about sourcing local ingredients, specifically focusing on and using botanicals from Texas Specialty Cut Flowers, Pamela and Frank Arnosky’s famous flower farm. They are also evaluating Floral Soil and they promised to send photos of their designs for me to post in the future.
I applaud Morgan because she is leading the way to educate the next generation of floral designers in an entirely different model than most conventional floristry education programs. The enthusiasm I felt from this amazing group of students was so encouraging – and I wish them all great success in their career paths.
Morgan Anderson, The Flori.Culture, and Austin Community College design instructor demonstrates local Texas-grown flowers.
Some of the talented students creating their floral designs using eco-techniques.
This week was a highlight in another way, too. We broke the record with our 60,000th podcast download. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.
