Debra Prinzing

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Episode 651: Growing and Designing With Fragrant Flowers with Stefani Bittner of Homestead Design Collective

Wednesday, February 28th, 2024

Today, you’re invited to inhale and enjoy the fragrance of flowers, herbs, and foliage. Stefani Bittner of Homestead Design Collective uses sensory plants as a way to immerse her clients in nature. She is the co-author of forthcoming book, “The Fragrant Flower Garden: Growing, Arranging, and Preserving Natural Scents,” and we’re delighted to learn from her.

Alethea Harampolis (L), Stefani Bittner (R) - photo by David Fenton
Alethea Harampolis (L), Stefani Bittner (R) – photo by David Fenton
The Fragrant Flower Garden
The Fragrant Flower Garden

Welcome to Stefani Bitter, returning for her second appearance on the Slow Flowers Podcast. A garden designer and Slow Flowers member, Stefani is the owner of Homestead Design Collective, based in Lafayette, California. Follow the link below to listen to my 2017 interview with Stephanie on the publication of Harvest – Unexpected projects using 47 extraordinary garden plants.

Modern potpourri
Modern potpourri

She appeared on the episode with co-author Alethea Harampolis, and they have collaborated on the new book, “The Fragrant Flower Garden: Growing, Arranging, and Preserving Natural Scents” (Ten Speed Press, 2024). The Fragrant Flower Garden invites gardeners and growers to design with fragrance in mind and encourages readers to choose plants that can be smelled, awakening the senses.

Garden by Homestead Design Collective
A garden for all the senses, including fragrance, designed by Homestead Design Collective

By connecting people with fragrance in the garden and vase – or by preserving fragrance for longer enjoyment — we have a richer, more visceral relationshp with nature, they authors say. This means making floral teas, natural perfumes, flower tinctures, modern potpourris, and more applications for scented plants. The idea of creating beauty products from the garden appeals to anyone who desires a non-synthetic alternative to the plethora of chemicals used in beauty and bath products. “Keep in mind that scent is subjective, emotive, and personal,” Stefani points out.

The Garden Eclectic
The Fragrant Flower Garden

I’m a huge fan of this book and its mission – to engage with plants through the senses – especially scent. When Robin Avni and I were collecting our top themes for the 2024 Slow Flowers Floral Insights & Industry Forecast, we wanted to include fragrant flowers and gardens. Stefani generously shared a preview of the new book, along with photography by David Fenton, which we highlighted in Insight #7 – the Garden Eclectic. In our insight, we encouraged flower farmers, gardeners, and florists – to lead with fragrance as a way to engage customers’ emotional memories with the scent of flowers.

the Fragrant Flower Garden
Soaking in the citrus orchard

“You can preserve the scent, perhaps making a flower tincture. You can make perfume, a hydrosol, or an updated potpourri,” Stefani suggests and several projects are included in the book to introduce the idea of “preserving fragrance.”

As Stefani and Alethea write, floral customers are not farmers, but they are inspired by the farm, and they want to translate what they see into their lifestyle. “Just like food, they want to enjoy garden scents, and that’s what really speaks to them about those sensory bouquets.”

Find and follow Homestead Design Collective on Instagram

Take a virtual tour of Trulli Trazzonara, Stefani’s vacation rental in Puglia, Italy. Talk about agrotourism! I am so enchanted by this destination and how she plans to integrate her design and teaching into an Italian lifestyle!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Rue Severine
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 289: Redefining “Harvest” with designers and authors Stefani Bittner and Alethea Harampolis of Homestead Design Collective

Wednesday, March 22nd, 2017

Alethea Harampolis (L), Stefani Bittner (R) – photo by David Fenton

One of the best things about being a veteran garden writer are the friendships I’ve forged over the years with my peers.

Today’s guests are definitely in that category of favorite professional friends who have become so much more than mere acquantances.

I really value my time with them, although sadly, it’s rare. Stefani Bittner and Alethea Harampolis are partners in Homestead Design Collective, a Bay Area-based landscape design firm.

Stefani is the coauthor with Leslie Bennett of The Beautiful Edible Garden and Alethea is cofounder of Studio Choo, with Jill Rizzo, her coauthor for The Flower Recipe Book and The Wreath Recipe Book. Alethea and Jill are past guests of this podcast, and you can find that episode here.

Since these creatives teamed up to form Homestead Design Collective, they have focused their business on landscapes that are useful and most important, can be harvested year round.

The title of their new book, HARVEST, says it all. I’m so honored that they asked me to write the foreword. In those few hundred words that appear in the opening pages of Harvest, I wrote this:

I once believed that clipping branches and blooms to bring indoors was akin to denuding my garden. But about ten years ago, I began to interview America’s flower farmers and their customers: floral designers devoted to and creatively fueled by domestic and local botanicals.  Mesmerized by their uncommon floral crops, I began to regard the incredible beauty of my own backyard for all of its potential. That meant enjoying not just the small quantity of food (berries, herbs and vegetables) that my kitchen garden produced, but appreciating its abundance by displaying garden greenery and flowers in my vases.

This new-old philosophy of living with my garden’s generous harvest is best learned from true practitioners, such as Stefani Bittner and Alethea Harampolis of Homestead Design Collective. These women are also proponents of good design, and they adhere to the guiding philosophy of choosing plants at once both ornamental and useful. Although not farms by any means, our urban and suburban backyards should be used in their entirety, say Stefani and Alethea. The culinary world has its own “nose to tail” way of eating; HARVEST, the book you hold in your hands, introduces the gardener’s version of that idea: call it a “fruit-to-root” way of growing, with an appreciation for all parts of the plant, from the first tender shoots in spring to the pods and hips of late fall.

I’ve learned so much from these two pioneers. Stefani is a role model for landscape designers, inspiring her harvest-minded clients to turn their once-unproductive yards into prolific (and lovely) sources of edible bounty. Alethea is a role model among the farmer-florist crowd, blending edibles with ornamentals; aromatics with the wild-foraged; house plants with weeds — all to create dramatic, moody, seasonal florals for everyday decor and magnificent occasions.

In HARVEST, they celebrate the Slow Food movement on a highly personal scale, integrated with a Slow Flowers ethos. When edibles meet botanicals, we live intentionally with plants throughout the seasons. And when you embrace this practice, you will be richly reward by your garden.

Lilac Flower Cream

LILAC FLOWER CREAM

An ancient French technique, enfleurage is the process of extracting a flower’s perfume into odorless animal or vegetable fat. The process used here is a simple method that will capture the fragrance of spring in a jar. The cream can be used directly on your skin or to flavor favorite sweet dishes. It is best to use the lilac’s tiny blooms straight from the shrub, picking them in the morning when they are the most fragrant.

MAKES TWO 16-OUNCE JARS

32 ounces extra-virgin coconut oil

10 cups lilac blooms picked from the heads in 2 cup increments as needed

Pick 2 cups of lilac blooms. Place the coconut oil in a small saucepan and melt over low heat until it is completely liquefied. Pour the liquid into a 10 by 10-inch (25 by 25-cm) casserole dish and allow it to harden. After the oil has hardened, score it with a butter knife. This will help the scent of the flowers penetrate it more deeply. Layer the tiny lilac blooms onto the oil, covering it with 2 inches (5 cm) of blooms. Place a second 10 by 10-inch (25 by 25-cm) casserole dish upside down atop of the first one. Use electrical tape to seal the two dish edges tightly, and place the dishes in a dark area.

After 48 hours, remove the tape seal and discard the spent blooms. Pick another 2 cups of lilacs, add another 2 inches (5 cm) of flower blooms to the oil, and seal again for another 48 hours. Repeat this process three more times, for a total of five cycles with fresh blooms each time.

Scrape up the oil from the casserole dish, place it into two 16-ounce jars, and seal the lids. Store in a cool, dark place; the flower cream will keep for up to 3 years.

Midseason Herb Salad, from HARVEST

Stef and Alethea maintain that every garden—not just vegetable plots—can produce a bountiful harvest. In their beautifully photographed guide to growing, harvesting, and utilizing 47 unexpected plants, readers will discover the surprising usefulness of petals and leaves, roots, seeds, and fruit.

Learn how to turn tumeric root into a natural dye and calamintha into lip balm.

Make anise hyssop into a refreshing iced tea and turn apricots into a facial mask.

Crabapple branches can be used to create stunning floral arrangements, oregano flowers to infuse vinegar, and edible chrysanthemum to liven up a salad.

This practical, inspirational, and seasonal guide will help make any garden more productive and enjoyable with a variety of projects–organic pantry staples, fragrances, floral arrangements, beverages, cocktails, beauty products, and more–using unexpected and often common garden plants, some of which may already be growing in the backyard.

With the remarkable, multi-purpose plants in Harvest, there is always something for gardeners to harvest from one growing season to the next.

Please enjoy this conversation with my two friends as we discuss their design philosophy and their collaboration on Harvest.

Stefani and Aleathea were recently featured speakers at the Northwest Flower & Garden Show in Seattle and I was able to corner them in a hotel lobby to record this interview.

You can also enter to win the book — thanks to the generosity of Ten Speed Press, publisher of Harvest, we have two copies to give away in a drawing.

To enter, you must post a comment about your most useful garden plant in the comment section below. We’ll draw the winners on March 29th and announce them the following week.

Artichoke arrangement from Harvest

Instructions for the Artichoke Arrangement:

Artichokes are a favorite edible, but few know that their layers of prickly leaves can also be used to create a beautiful focal point in a mixed garden bouquet. Bring inside in a few cuttings from the garden to make a stylish and simple composition.

2 large artichoke heads, stems and leaves attached

1 or 2 stems with several small artichokes attached

5 to 8 stems wild carrot flowers (Daucus carota), 12 to 18 inches (30 to 46 cm) long

2 nasturtium vines with flowers, each 12 to 18 inches (30 to 46 cm) long

Fill a large crock or vase with clean, cold water. Remove any damaged leaves from the stems or leaves that would fall below the water line. Add the large artichoke heads in the front of the crock, with one head resting slightly higher than the other. This creates a focal point and showcases the gorgeous multilayered leaves.

Add in the smaller artichoke stems to the back and left sides of the crock. These heads should sit taller than the larger heads. They add height to the arrangement and create an asymmetrical look. Add in some of the wild carrot stems to fill in the space between the larger and smaller artichokes. These stems should be slightly taller than the small artichoke stems. Place the remaining carrot stems on the back right side of the crock to complement the wild carrot on the left and provide an airy backdrop to the arrangement.

Add the longest nasturtium vine to the front side of the crock, to the left of the large artichokes, so that it drapes over the side of the crock. This creates movement and softens the edge of the vessel. Use the other nasturtium vine to fill any gaps. Make sure that the flower heads are turned to be visible from the front of the arrangement.

Lemongrass Salt Scrub

Instructions for LEMONGRASS SALT SCRUB

Lemongrass has antibacterial, antioxidant, and other therapeutic properties. After a hard day working in the garden, we appreciate lemongrass as a remedy for our aches and pains. Use this salt scrub on your hands daily or on sore muscles once a week while taking a deep soak in the tub. If you have very sensitive skin, you may want to use the salt scrub only on your hands or substitute brown sugar for the salt as a milder alternative.

MAKES ABOUT 1½ CUPS

1 or 2 fresh stalks lemongrass

1 cup sea salt

½ cup almond or olive oil

Finely chop the lemongrass by hand or in a food processor. Combine the chopped lemongrass, salt, and oil in a bowl and mix with a wooden spoon—or even better, use your hands. The texture should be moist enough to hold together but not overly oily. (If it does get too oily, add a pinch more salt.) Scoop the scrub into a 12-to 16-ounce jar and seal with a lid. Use within 2 weeks.

To use, simply spoon a small amount into your hands, gently rub it in, and then rinse your hands with warm water.

Marigold Bitters

Instructions for Marigold Bitters (AMARO)

Amaro is an Italian herb-infused bitter liqueur, originally used as an after-dinner digestif, chilled or over ice. Recently, however, there’s been a bitters revival, with cocktail enthusiasts mixing the bittersweet digestif into beverages beyond just classic cocktails such as the Manhattan and the old fashioned.

Gem marigolds are a perfect component because of their distinct bitter flavor and for the lovely amber hue that results. For amaro’s signature tartness, we’ve added some chinotto orange rind, the key ingredient in Campari, the popular Italian herbal aperitif.

MAKES 1 QUART

Enough herbs and edible flowers to fill a 1-quart jar, for example:

  • 1 cup gem marigold flowers and leaves
  • 1 to 3 sage leaves
  • 2 to 6 anise hyssop flowers and leaves
  • 1 sprig rosemary
  • 1 to 6 lavender blooms
  • Small bunch of thyme (such as French, English, or lemon)
  • 1 to 6 calendula flowers
  • 1 to 6 bee balm flowers and leaves
  • Small handful of rose petals
  • 1 to 8 viola petals

5 to 10 alpine strawberries or other berries

Rind of 2 chinotto oranges

2 (750-ml) bottles Hangar One Vodka or a similar good-quality, unflavored vodka

SIMPLE SYRUP

MAKES ABOUT 1-1⁄4 CUPS

1 cup water

1 cup organic sugar

Gently rinse the herbs and flowers, leaving the blooms intact to capture the bitter attributes of their centers. Add them all, along with the berries and citrus rind, to a 1-quart jar. Fill the jar with vodka to just below the rim (you might not need it all) and seal with a tight-fitting lid. Store it in a cool, dark place.

Check the amaro daily or every couple of days, and give it a good shake to ensure that there are no floating leaves or flowers. After 4 weeks, taste the amaro. If you prefer it stronger, allow it to infuse for another week or so. Once you’ve achieved the flavor you like, strain out the herbs, edible flowers, berries, and rind.

Next, make the simple syrup. Combine the sugar and water in a nonreactive pan. Place over medium-high heat and bring to a simmer, stirring to prevent sticking. Once the sugar has dissolved (about 5 minutes), remove the mixture from the heat and let it cool slightly.

Add 1 cup of the simple syrup to the strained amaro liquid and let infuse for an additional 2 weeks, then taste. If you find the amaro more bitter than you’d like, add more simple syrup but remember the sweetener is meant to take the edge off of the bitter taste rather than mask it. Once the bitters are to your liking, store indefinitely.

The Slow Flowers Podcast has been downloaded more than 170,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column.

Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
Blue Jay; Cottonwoods
by Blue Dot Sessions
Additional music from:

audionautix.com

ASCFG #2 Design Basics and Beyond with Jennie Love and Sullivan Owen (Episode 167)

Wednesday, November 12th, 2014

Gorgeous, local, seasonal and simply sublime: Sullivan Owen's lovely urn arrangement.

Gorgeous, local, seasonal and simply sublime: Sullivan Owen’s lovely urn arrangement.

I’ve lots to share with you, so before introducing today’s episode, let me jump right into the Flower News of the Week:

COVER.The_Wreath_Recipe_Book._HIGH_RESFirst off, the winner of our drawing for a free copy of Alethea Harampolis and Jill Rizzo’s beautiful new project, The Wreath Recipe Book, is Jen Beck, a professor, nonprofit consultant, and artist based in Austin, Texas.

Thanks to the people at Artisan Books for sending this info-packed prize her way- and thanks to everyone who took the time to comment about their favorite seasonal and local wreath ingredients.

Next, I am so pleased to announce that flower farmer Sid Anna Sherwood of Annie’s Flower Farm in Sequim, Washington, reached her funding goal for an interest-free loan via an innovative nonprofit program called Kiva. When I posted a bonus interview with her on October 29th, Sid Anna she still needed to raise close to three-quarters of her goal.

Thanks to listeners of the Slow Flowers Podcast and to the amazing way that news spreads on Facebook, that huge amount of money – more than $7,000 of crowd-lending, was raised in 9 days! Every penny will be paid back over the course of three years and Sid Anna’s customers will continue to benefit from her lovely local flowers, grown on a new piece of leased farmland on Washington’s Olympic Peninsula.

I also want to give my personal congrats to two previous guests of the Slow Flowers Podcast. First, to Erin Benzakein, owner of floret flowers, for being one of the winners of Martha Stewart’s American Made Awards, given to her in person by Martha this week in NYC. Bringing local and domestic flowers to the consciousness of Martha’s followers is super important. I hope this award inspires everyone to think about the origins of their flowers and the people who grow and design with them.

Next, a huge shout-out to Farmgirl Flowers and creator Christina Stembel for reaching their 4th anniversary this week. Stay strong and flourish, my friend!

S-L-O-W   F-L-O-W-E-R-S in pink and white dahlias

S-L-O-W F-L-O-W-E-R-S in pink and white dahlias

Earlier this week, I received a wonderful email from Slowflowers.com members Kay Studer and Susan Studer King of Buckeye Blooms in Elida, Ohio. We recently met in person at the ASCFG Conference and they thoughtfully followed up to tell me about a recent effort to reach out to potential bridal customers. After their consultation, Susan and Kay sent her a note like this one:

We hope you have had a great fall so far and that plans for your wedding are proceeding smoothly!

We just wanted to follow up with you to confirm if you would like to contract our flowers and design services for your wedding. We are planning our spring flower crop now and are actually able to custom-grow flowers exclusively for you! As both a flower farm and a floral design studio, Buckeye Blooms is able to provide the very freshest, sustainably-grown flowers possible for your special day. We offer numerous varieties of flowers not available to traditional florists, which means your bouquet will be unlike any other!

Whether you decide to go with Buckeye Blooms or not, we do hope you will consider requesting seasonal, locally-grown or at least domestically-grown flowers for your bouquets. Incredibly, over 80% of flowers used by traditional florists are imported–primarily from Ecuador and Colombia where environmental and human health regulations are lax (I–Susan– used to live in Ecuador and can tell you stories of what I saw….).

Seasonal, locally-grown flowers arrive to you fresher and more fragrant, plus you help to support local farmers and the local economy. You can learn more about the local flower movement at fieldtovase.com and slowflowers.com.

We have found that brides love telling their guests that their flowers were grown in Ohio and came a field not far away– and that they know the farmer that grew them. This can really add a special, personal touch to your wedding day.

Educating consumers about their choices in flowers is something we are passionate about, so whatever you decide we do hope you will consider locally-grown flowers!

This is worth a hip, hip, hooray – Buckeye Blooms, I love your efforts at outreach and education. I know that it will inspire other flower farmers to convey similar messages to their existing and potential clients. Many thanks for your leadership in the Slow Flowers Movement!

Jennie Love of Love 'N Fresh Flowers

Jennie Love of Love ‘N Fresh Flowers

Today’s guests are none other than Jennie Love of Love ‘n Fresh Flowers in Philadelphia, and her friend, fellow designer and frequent flower customer Sullivan Owen of Sullivan Owen Floral & Event Design, also of Philadelphia.

The two shared the stage at ASCFG last month in a packed ballroom where they designed with gorgeous local flowers and discussed their craft in a talk called “Design Basics.”

Even though this interview is audio-only, I believe what you’ll hear will stimulate you to think about floral design and seasonal and locally-grown flowers in a new way.

Sullivan and Jennie have a lot to share and even their casual asides are packed with juicy information that will help you in your own floral business, be it growing, designing – or both!

Here’s a little more about them both:

Huge audience! ASCFG's "Floral Basics" with Jennie and Sullivan drew a crowd.

Huge audience! ASCFG’s “Floral Basics” with Jennie and Sullivan drew a crowd.

Owner and creative director at Love ‘N Fresh Flowers, Jennie Love is a trained professional horticulturist and an experienced, life-long farmer.

Jennie has led numerous workshops over the past five years, including the sold-out Seasonal Bouquet Project LIVE series and classes for Longwood Gardens’ Floral Design Certificate program.

Sullivan Owen at the ASCFG floral basics workshop.

Sullivan Owen at the ASCFG floral basics workshop.

She has also presented to many garden clubs and other groups throughout the Mid-Atlantic area.

A charismatic and passionate flower farmer, Jennie found her natural niche as a ‘farmer florist’ for wedding and event design, becoming a recognized leader of the local flower movement.

She was recently featured in the New York Times for her farm-to-centerpiece efforts. Her distinctively lush and textural floral designs have been used in hundreds of weddings as well as for numerous photo shoots, magazines, style blogs and books. Jennie is a board member for ASCFG and write a regular column for The Cut Flower Quarterly.

Sullivan Owen is the owner and creative director of Sullivan Owen Floral & Event, her eponymous floral design studio, located in Philadelphia, Pennsylvania.

She is sought after for her lush and fashion-forward style, and is a trendsetter whose work is regularly featured in wedding publications, and most recently in Martha Stewart Weddings. Her business acumen and background in marketing and branding have made her just as passionate about running an excellent business as she is about creating gorgeous designs. She loves working with the best flowers available and loves to get to know the growers behind the amazing products they cultivate.

Jennie's hand-tied bouquet features All American flowers from her farm and others'.

Jennie’s hand-tied bouquet features All American flowers from her farm and others’.

If you haven’t started following Jennie or Sullivan on their various social platforms, you can follow them at these links:

Jennie on Pinterest

Jennie on Facebook

Jennie on Instagram

Sullivan on Facebook

Sullivan on Twitter

Sullivan on Instagram

 

Next week’s guest is event designer Emily Ellen Anderson of Lola Creative in Seattle. Then, you’ll hear another presentation recorded at the ASCFG Conference. . . so I promise lots of good stuff in the coming weeks.

On another note, a few weeks ago I dedicated an episode to a little girl named Shylah who faced many challenging health issues. Blessedly, your prayers, thoughts, meditations and good wishes have been felt. She’s out of the hospital and back at home. And while there are months and months of treatment ahead, everyone around Shylah feels optimistic about her recovery. Among others, this floral tribe has gathered around her and I thank you for sharing in my best wishes for this little one’s swift road to good health.

Listeners like you have downloaded the Slow Flowers Podcast more than 25,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

My personal goal is to put more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at hhcreates.net.

 

 

 

SLOW FLOWERS Podcast: Studio Choo’s Jill Rizzo and Alethea Harampolis on The Wreath Recipe Book (Episode 166)

Wednesday, November 5th, 2014

Jill Rizzo (left) and Alethea Harampolis (right).

Jill Rizzo (left) and Alethea Harampolis (right).

I’m so pleased to welcome Slow Flowers Members Jill Rizzo and Alethea Harampolis. Floral designers and founders of SF-based Studio Choo, they have a carefree, nature-inspired design philosophy that touches everything they create.

As a floral design shop, studio and boutique, Studio Choo focuses as much as possible on locally-sourced flowers and plants, styled with a nod to the wild and untamed.

You have a chance to win a free copy of their newest project, The Wreath Recipe Book, courtesy of publisher Artisan. To enter, please post a comment below about YOUR FAVORITE wreath ingredient from nature, the woodland, the garden or flower fields.

You must post a comment in order to enter a drawing to win a free copy of this lovely new book. The drawing will take place at 5 p.m. Pacific Time on Saturday, November 8th and I’ll announce the winner on the Nov. 12th episode of The Slow Flowers Podcast.

COVER.The_Wreath_Recipe_Book._HIGH_RES

Alethea and Jill originally met and worked together at an esteemed flower shop in San Francisco. Their shared passion led them to found Studio Choo in 2009.

After many weddings, deliveries and penning their first book, The Flower Recipe Book, Studio Choo expanded into a new studio space in South San Francisco last year. The Flower Recipe Book took them across the nation, teaching design classes in massive markets, quaint shops and beautiful farms. When they returned home, they worked tirelessly to turn their studio into a unique expanse devoted to design classes, an apothecary, a workspace for weddings and events, a well-curated shop and a place to honor the love of flowers that started it all.

Late winter-early spring: A camellia branch with a swag made of 65 little hyacinth blooms.

Late winter-early spring: A camellia branch with a swag made of 65 little hyacinth blooms.

I’ve gotten to know Jill and Alethea over the past few years, reviewing The Flower Recipe Book for Sunset magazine, hosting their book-signing presentation for florists at the Seattle Wholesale Growers Market, and inviting them to the stage when I produced the floral design workshops at the SF Flower & Garden Show last March. But due to the fact that we live and work in different cities, I simply had not been able to record a Studio Choo interview.

Welcome to the Studio Choo shop.

Welcome to the Studio Choo shop.

Last month, I took a last minute trip to SF and while there, I invited myself to visit the new Studio Choo space. *Thanks Christina Stembel of Farmgirl Flowers for the lift – I’m so glad you got to stop by, too.

Even though it was a Friday and flowers for a few weddings were in production, Jill and Alethea were so sweet to take a half an hour and talk about their latest project — JUST OUT — “The Wreath Recipe Book: Year-Round Wreaths, Swags, and Other Decorations to Make with Seasonal Branches”

A wistful spring wreath uses flowering dogwood branches, sheet moss and earthy mushrooms.

A wistful spring wreath uses flowering dogwood branches, sheet moss and earthy mushrooms.

Using the same recipe-like approach to seasonal branches that they presented with cut flower arrangements in the Flower Recipe Book, this time Jill and Alethea employ the same clear format in explaining how to make wreaths, table settings, napkin rings, package toppers, wall hangings, and other branch-based decorations.

A gorgeous garland with cotoneaster branches, pomegranates, purple sage and strawflowers.

A gorgeous garland with cotoneaster branches, pomegranates, purple sage and strawflowers.

Divided into Spring, Summer, Autumn, and Winter, and based on when the main plant “ingredients” are available. Ingredient lists and step-by-step photographs give readers a starting point for trying these recipes and adapting each to one’s own aesthetic and style.

Here's that amazing Tahoe wreath Alethea just made, using foraged material from her recent vacation.

Here’s that amazing Tahoe wreath Alethea just made, using foraged material from her recent vacation.

I know you’ll enjoy our conversation about Studio Choo, and how Jill and Alethea blend their unique point of view as designers with a dynamic business model that takes them in some very unexpected places. Alethea has just launched her own scent collection called Snake Face and together the two are cooking up workshops and other creative endeavors for the year to come.

Bittersweet wreath with fall chrysanthemums, marigolds and safflowers.

Bittersweet wreath with fall chrysanthemums, marigolds and safflowers.

And here’s some background on this dynamic duo:

Studio Choo BFFs.

Studio Choo BFFs.

Alethea spent her time before Studio Choo as an estate gardener in Seattle where she managed the wet and wild rolling hills of the city’s rich and famous. After working in other boutique flower shops perfecting her art, she returned to her native Bay Area to settle back in.

Jill grew up with her mother, aunt, and uncle all running their own flower shops, so it now seems only natural that she would do the same. After spending her childhood in Rhode Island learning the difference between roses and ranunculus, she graduated with a degree in illustration from Parsons School of Design and moved to San Francisco to try life out west.

Studio Choo started with a sneeze. Jill’s tiny sneeze, to be exact. It was so small Alethea remarked upon this tiny sneeze and thus “Choo” became a shared nickname between the two. They remained friends when Alethea left the Bay Area, and they dreamed of starting a business together one day. Upon Alethea’s return a few years later (early 2009), they finally took the plunge to open their floral studio and the eponymous Studio Choo was born.

Studio Choo's Friday deliveries, ready to go.

Studio Choo’s Friday deliveries, ready to go.

Jill and Alethea encourage their readers and customers alike to bring the outdoors into our homes and celebrate the special qualities of each season.To find inspiration in plants that are in season wherever you to live — I wholeheartedly endorse this philosophy because it’s at the heart of what the Slow Flowers Movement is all about.

Listeners like you have downloaded the Slow Flowers Podcast nearly 25,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

My personal goal is to put more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at hhcreates.net.