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SLOW FLOWERS Podcast: Farmgirl Flowers & Christina Stembel (Episode 108)

Christina Stembel and I were guests of the California Cut Flower Commission’s Monterey Bay event in June. We were photographed on a tour of Pajarosa Roses, a wonderful source for cut roses.

If the term “imitation is the highest form of flattery,” then my friend Christina Stembel has been over-flattered, multiple times.

Meet Christina Stembel at her SF Flower Mart stall, which is where all the beauty happens!

The creator of Farmgirl Flowers in San Francisco, Christina has poured considerable heart, soul and personal resources into developing her innovative floral design business. Customers and the media have responded enthusiastically (see Martha Stewart Living). And her reward in part has been the explosion of copycat businesses, not just in the Bay Area but in other major cities around the country.

That’s the downside of being a successful and creative business like Farmgirl Flowers. But  to me, the upside for Christina is that no one can imitate her personality or character. People can try, but they never will be the original.

Christina is an original. She shares her story in our interview, but you can read a little background here:

I’m Christina, also known as the farm girl behind Farmgirl Flowers. I grew up on a farm in Northern Indiana, and while I set my sights on leaving the farm for big dreams in New York City, I now appreciate more than ever my farm upbringing. Ten years ago, after moving around a bit, I settled in the Bay Area and, like so many others, decided to make it home.

In the past, ahem, years, I’ve had the privilege of working in many industries, mostly in hospitality and event planning. Pretty quickly, I noticed an exorbitant amount of money was spent on flowers. So, I started doing my own arrangements and realized tremendous savings along the way. Now, being the overly curious individual that I am, I wanted to know just why do flowers cost so much?

Here’s one of Farmgirl Flowers popular Trademarked Burlap Wrapped Bouquets – using all local, CA Grown Flowers. Sublime~

I started researching the reasons and came to some pretty startling conclusions. The flower industry has gone through a very tumultuous time in the past 20 years, and is pretty much in the same boat as the industries that numerous documentaries have been made about in recent years (ie: textiles, coffee, technology, etc). What used to be a big domestic business is now being whittled away due to imports. I had no idea that 75% of our flowers were being shipped in from other countries. It just didn’t make sense to me when over 75% of the domestic supply is grown right here in California. I don’t want to bore you with more stats – hopefully you see where this is headed.

The bottom line is that local farmers are going out of business left and right because they can’t compete with the prices of flowers imported from South America and other countries. And, normal people like me can’t afford to send flowers to friends and loved ones because it ends up costing an absurd amount of money. Not to mention all of the environmental damage caused by flying flowers across the globe – they have to be shipped in chemicals just to make it to your door.

And, another huge source of waste is having so many choices of flower arrangements. As a result of this approach, a huge percentage of flowers end up as waste, and are never even sold! We’re making our landfills so beautiful, but, really, isn’t there a better way?

I thought so, and devised a plan to fix the problems that have caused the inflated prices and high environmental impact, which is how Farmgirl Flowers was born!

What’s that saying about being able to take the girl out of the country, but not the country out of the girl?

There’s a charming vibe at Farmgirl Flowers, down to the logo and signage. 

One of the designers who works for Farmgirl Flowers wraps a bouquet at the studio.

Click on the “Why we’re different” page at Farmgirl Flowers where you will see a chart comparing the LOCAL bouquets Christina and her staff design with wire services, aka “the competition.” It’s amazing when you look at these very different business models side-by-side.

Here’s a link to the Podcast Episode 101, in which Christina Stembel of Farmgirl Flowers and I joined Sunset Magazine’s Kathy Brenzel to discuss the Local Flower Movement. 

The Slow Flowers Podcast with Debra Prinzing is edited and engineered by the very talented Hannah Holtgeerts of HH Creates. Check out her web site here. 

RHYTHM IN GLASS

Chocolate cosmos blooms look fabulous in this art glass vase by Tracy Glover.

Ingredients:

Chocolate cosmos, grown by Katherine Anderson of Margold & Mint.

Vase:

FADING HUES

This lovely autumn palette of fading flowers, foliage and seed heads reflects the season’s beauty.

Ingredients:

The luscious selection of California, Washington and Oregon-grown floral elements – on display

Eco-technique

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SLOW FLOWERS Podcast: Local Color Flowers (Episode 106)

Today’s interview will introduce you to Ellen Frost, a Baltimore-based floral designer who is committed to using only 100% locally-grown flowers in her work. I am so impressed with her business philosophy and her contagious enthusiasm for using flowers from farmers she knows and supports. 

Vote for your favorite SLOW FLOWERS florist: Ellen Frost’s Local Color Flowers of Baltimore, Maryland

 

Our Mission

Creative florist Ellen Frost, founder of Local Color Flowers in downtown Baltimore.

IMPORTANT LINKS:

Local Color Flowers’ web site

Home page for Local Color Flowers’ web site. Note the compelling “promise” shared with customers who visit Locoflo.com

Martha Stewart’s 2013 American Made Campaign.

Vote here for LoCoFlo on Martha Stewart American Made contest.

Ellen at work, designing one of 100 weddings and events on her calendar this year.

Maybe we’re onto something here!

Here’s the vase I received in the mail, which Kathleen Williford found online.

It all started just before Labor Day weekend on August 30th, when my friend Kathleen Williford, special events manager for the Monterey Bay Greenhouse Growers event, texted to tell me she had fractured the bottom of her fibula. “My ankle will not stop me,” she texted. But still, for a very active person, Kathleen felt sidelined. And I could tell she was discouraged.

“We should come up with a joint project,” I texted back. “How about a $10 challenge to find the perfect vintage vase online?”

“OK, you are on!,” she typed. “So we find the vase online, flowers local, $10 max.”

September 5th:

“A beautiful vase arrived today,” Kathleen texted. “I LOVE it!” I had sent her a vintage olive-green glass pedestal vase, just like one I own (and LOVE). Kathleen admitted to not really having much experience arranging in pedestal vases, however, she also admitted to being a sucker for colored glass anything.

September 6th:

“Just arrived! So lovely!,” I texted when the vase Kathleen ordered for me arrived. The slender porcelain vessel was embellished with a gold filigree design. And it had this imprint on the base: “Made in occupied Japan,” which I think means it was manufactured during the American occupation of Japan after World War II, from 1947 to 1952.

Yesterday we both posted our respective vases on Facebook, Twitter and Instagram, letting people know about the #friendlyflowers challenge. One of my friends saw the photo of the vase Kathleen sent me and she commented: “It’s so gypsy euro retro-ish!” — love that description.

Today, September 10th, Kathleen and I posted our designs. Here is mine:

A truly local bouquet using all foliage from my garden and my neighbor’s garden. In a very special #friendlyflowers vase

Ingredients include all the goodies I was able to glean while gardening this week:

• Burgundy Japanese maple foliage, deeply cut. This is a weeping form tree, so you can see how nicely those fringed leaves drape
• Goldenrod (Solidago rugosa ‘Fireworks’), from my neighbor Colleen. Actually, it’s a flower, not foliage. But I tried to get the greenest stems still in bud
• False Hinoki cypress – one spray from a container plant (Chamaecyparis obtusa, unknown cultivar)
• Euphorbia myrsinites (Donkey tail euphorbia)
• Lime-green leaves from the oakleaf hydrangea (Hydrangea quercifolia), also in Colleen’s garden

Here’s the vase I sent Kathleen:

See her finished bouquet at Kathleen’s Facebook page, Twitter (@kathinated) or Instagram (caflwrpower)

Here’s the bouquet from Kathleen, using flowers from her parents’ garden:

Kathleen used persimmons, sedum, grasses, assorted salvia, butterfly bush blossoms, and lions beard. Stunning~

If you like this idea, we encourage you to start your own #friendlyflowers challenge. The rules are easy:

1. $10 maximum vase budget

2. Send a vase to your friend and have him/her do the same for you

3. Fill it with #americangrown #slowflowers – all local

4. Post and share to inspire other friendly flower lovers!

SEEDPODS AND PETALS

Humulus lupulus, common hops, a dangly little element that adds character to any arrangement.

The hops plays nicely with the zinnia, astrantia and perennial flax.

Coral pinks, rosy oranges, a touch of faded terracotta and some dark burgundy foliage.

The overall scheme of the flowers I played with this week is hard to name. I’ve come up with the following:

Terracotta Pink

Coral Pink

Peachy Apricot

Pinkish Orange

Faded Terracotta

I’m up for suggestions on how to describe these yummy colors!

Dan Pearson of Dan’s Dahlias grew the two types of dahlias – one leans more toward the pink end of the spectrum; the other is more like that faded terracotta color I mentioned.

The antique pink-hued Celosia were grown by Diane Szukovathy and Dennis Westphall of Jello Mold Farm.

As I was leaving the Seattle Growers Wholesale Market the other day, Janet Foss of J. Foss Garden Flowers handed me the bunch of alstroemeria as a gift. These little beauties have flecks of dark maroon on a pale orange-pink throat. I love the way they tie together the more solid colored flowers.

There is a peaches-and-cream (with rapsberries added) mood to this trio of vases.

I came home wondering what to do with these evocatove botanical elements. I pulled down three ivory vases – one is vintage Haegar; two are vintage Hull (from my recent trip to Iowa). It felt right to use these vessels, each of which has an eggshell-like color and texture.

I walked around my garden and snipped dark maroon foliage from the Ninebark shrub, which as you can see really helped to define the spaces between the flowers. I also snipped Sedum ‘Autumn Joy’ in pinkish bud and a few sprays of an inherited chrysanthemum, the flower heads toned dark terra cotta.

A few more shots, showing the designs for my medium and small vintage pedestal bowls:

This little saucer didn’t have a lot of room for stems. So I used a hydrangea flower as a fresh “frog” to organize the other short stems.

A fabulous, creamy white vintage compote-style bowl, used with a cage-shaped flower frog for this color-intensive bouquet.

Everything seems to come together as a lovely gathering of a beautiful hue. The color of the moment!

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Meet a Young Flower Farmer (Episode 105)

Meet new flower farmer Janell Patterson of Flower Forest Farm in Auburn, Washington

Earlier this year I met Janell Patterson, a young cut flower grower who launched Flower Forest Farm, a micro-agriculture endeavor that’s part of Seattle Tilth’s farm incubator program called Seattle Tilth Farm Works.

There’s a forest and farm here, which perhaps inspire Janell’s charming business name: Flower Forest Farm

Located about 40 minutes southeast of Seattle in Auburn, where there are still patches of agricultural land that the developers have missed, Janell and several other new farmers at the are learning the art and science of growing through hands-on efforts. Tilth instructors provide extensive small farm business training and support. Here is some of the curriculum:

This program provides: 

• A comprehensive educational program covering farming, business planning, operations and marketing 

• On-site mentorship from experienced farmers

• Hands-on experience growing food on 1/4 acre plots

• Access to farmland, equipment, water and other necessary farming inputs

• Assistance in creating marketing channels for products

Peek through one of Janell’s pink dahlias catch a glimpse of the nasturtiums and Queen Anne’s Lace flourishing beyond.

Each participants’ time and sweat equity yields food or flowers that supply Tilth’s weekly Community Supported Agriculture subscriptions. Janell’s Flower Forest Farm is the only flower grower involved and it’s wonderful to see her beautiful ingredients supplying CSA customers and local farmers’ market shoppers. She manages a one-quarter acre parcel filled with beautiful rows of annuals and gorgeous dahlias.

A young mom, Janell brings an eclectic background to her endeavor. She has experience as a professional interior designer and she has been studying horticulture at South Seattle Communit College (which is where I gained my training in horticulture and landscape design). Janell also worked as an environmental volunteer managing a small rural tree nursery with the Peace Corps in Ghana, West Africa.

Fellow garden blogger Filiz Satir and I visited Seattle Tilth Farm Works in July and walked through the fields on a tour with Janell. You’ll hear Filiz’s voice (and a few of her own questions) on this recording as part of our conversation. See more of my photos below:

The forest looms beyond the Seattle Tilth Farm Works, creating a beautiful setting for growing flowers (and food)

Zinnias on display in straight rows, ready to be harvested.

Another pretty dahlia, one of hundreds that Janell planted this season.

Sweet peas were at their peak when I visited in July, trellised inside the hoop house at Seattle Tilth Farm Works.

Love the dark Opal basil that Janell grows for her mixed CSA and Farmers’ Market bouquets.

Click here to learn more about Tilth’s CSA program, including how to order Janell’s weekly bouquets.

Click here to learn more about Flower Forest Farm’s flowers, bunches, bouquets and custom services.

Made – and Grown – in America

Two vintage vases with lovely matte glazes contain simple bouquets of ruby-red dahlias and calla lilies. The silvery Dusty Miller foliage ties it all together. 

This detail photo shows how the calla lilies and dahlias are in perfect harmony with the little strips of the love-in-a-mist.

Eco-technique

Green couture: More than ever, floral designers and their customers are adopting green practices, and the vase itself is one important way to be more sustainably-minded. For example, instead of using inexpensive, made-in-China glass floral vases, I opt for something unusual (and usually just as affordable).

 

Great vases can come from flea markets, garage sales, thrift stores and hand-me-downs from relatives. For less than $15 at a time, I purchase a case of one dozen made-in-the-USA Ball canning jars – ideal vases for last-minute gift giving. In fact, I’ve trained my neighbors to return their jars so I can reuse them for future bouquets.