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Thank you so much for joining us! Today, I’m sharing the audio recording of a November 20th panel I moderated for the annual Tilth Conference. Produced by the Tilth Alliance, a Seattle-based organization that works in community with farmers, gardeners and eaters in Washington state to build a sustainable, healthy and equitable food future. The conference planners invited Slow Flowers to propose a presentation, and of course we wanted to bring the conversation of flower farming to this mostly food-focused agricultural event.

For the panel title, I proposed “Relocalizing Flowers,” a fantastic phrase I borrowed from a session I moderated earlier this summer for the Phipps and Penn State Extension Summer Short Course. 

And I pitched the following: There is a heightened interest in local and seasonal flowers as an economic opportunity for farmers and florists alike, fueled by the Slow Flowers movement. Our panel of PNW local flower experts will discuss how the audience can participate in Relocalizing our Flowers. Each panelist represents a role along the continuum — including those who grow, sell and design with flowers. The will discussed best practices for the current consumer climate and answered questions about the progressive momentum that’s changing attitudes around local, seasonal and sustainable flowers.

I put out a call to Slow Flowers members in the Seattle area and I’m so pleased that the people you’ll hear today said Yes and with the panel’s diversity of experience and what they had to share. Let’s jump right in and you can meet the panelists: Brad Siebe of the Seattle Wholesale Growers Market; Hannah Morgan of Fortunate Orchard, Sarah Wagstaff of SUOT Farm & Flowers and Tammy Myers of First & Bloom and LORA Bloom.

Here’s more about the panelists:

Brad Siebe is the general manager of the Seattle Wholesale Growers Market, a Farm to Florist Producers Cooperative. He oversees administration, operations, general and financial management, strategic planning/execution, as well as the market’s sales and customer relationships. The Seattle Wholesale Growers Market is a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. Its mission is to create a sustainable living for its Pacific Northwest member farms by promoting their vibrant and diverse products to the floral industry. All year round the SWGMC brings the best flowers in the Pacific Northwest to the marketplace.

Owner and lead designer of Fortunate Orchard, a floral studio based in Seattle’s Seward Park neighborhood, Hannah Morgan holds a B.F.A. degree in one hand and a pair of pruning shears in the other. Her designs are deeply rooted in the seasons of the Pacific Northwest and she sources primarily from the West Coast — often from the Fortunate Orchard garden, steps away from her work table.

Sarah Wagstaff is the farmer & owner of SUOT Farm & Flowers.  Home to not only a no-till urban farm in the hub of Skagit Valley WA, it is also a hugelkultur demonstration garden, education workspace, & full-service floral studio.  SUOT stands for Small Units Of Time because we know that we aren’t able to accomplish everything we want to in one day, but little by little, we will get there together!  Since 2015, she has committed to providing her customers, clients, & community with the mindfully grown  flowers, fresh local bouquets, & uniquely stunning arrangements in compostable/recyclable packaging. Proud to be a local woman owned business, her flowers are 100% locally grown in WA and she strives to host, promote, & carry other women artists/makers in her retail studio.

Tammy Myers is a floral designer and owner of LORA Bloom, an online E-commerce and marketing platform that represents florists aligned with the values of supporting local flower farms and offering foam-free designs. The platform serves as a one-stop-shop for customers to order local floral delivery, while participating florists commit to providing great customer service, high quality, foam-free designs and a minimum of 80% American-grown floral ingredients.

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We also shared two short videos from the Seattle Wholesale Growers Market’s Farm to Florist series in our presentation, filmed by Alayna Erhart

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Today is December 1st and you know what that means?! It’s the day we’re opening up ticket sales to the 2022 Slow Flowers Summit and I couldn’t be more thrilled.

The 5th Slow Flowers Summit heads to Lower Hudson Valley, located just 45 minutes outside of Manhattan. I’m so excited to welcome you to three days of amazing programming on June 26-28, 2022. You will be hearing a lot from me in the coming months, as we highlight our speakers, the immersive floral program and two iconic agricultural venues — Stone Barns Center for Food & Agriculture and the Red Barn at Maple Grove Farm.

Registration to the 3-day event is $899, including breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. Slow Flowers members may register for a $50 discount of $849. If you grab your ticket before December 31st, enjoy an additional savings of $100 off both the member and general rate.

And just a note, the dinner at Blue Hill restaurant on Monday, June 27, 2022 is a separately ticketed event, so plan accordingly. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com).

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No pressure if you’ve been procrastinating, but this is your last chance to take the Slow Flowers Annual Member Survey, which closes this Friday, December 3rd. Follow the link below to complete our Survey and for those of you  who complete the survey and share their names and email addresses,  you will be entered into a drawing for two thank-you prizes.

One Complimentary Slow Flowers Premium Membership for 1 year (a $249 value)

One Free Slow Flowers Dinner at Blue Hill at Stone Barns – June 27, 2022 in Pocantico Hills, New York, (a $350 value) Don’t miss out!

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.

Thank you to Flowerfarm.com, our new sponsor. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower origin and order flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 790,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Betty Dear (piano feature); Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Why is it that we’re supposedly moving into our quieter, perhaps dormant season, but we are doing everything but resting?!

I don’t think I’m alone in this feeling, and I wanted to discuss it with you, and bring today’s guest into the conversation.

Please meet Sarah Wagstaff, of SUOT Farm and Flowers, based in Burlington, which is located in Washington State’s Skagit County about halfway between Seattle and the US-Canadian border.

SUOT Farm and Flowers is home to freshly hand-picked flowers and foliage. It’s a no-till urban farm in the hub of Skagit Valley WA, and includes a hugelkultur demonstration garden, education workspace, and floral studio. 

SUOT stands for “Small Units Of Time,” because, as Sarah says, we know that we aren’t able to accomplish everything we want to in one day, but little by little, we will get there together! 

Since 2015, SUOT Farm and Flowers has been committed to providing our customers with the freshest flowers, local bouquets, and unique arrangements with 100% locally grown, Washington botanicals.

 As an urban micro flower farmer, and farmer-florist, Sarah goes above and beyond for her customers to ensure they know their purchases supports a sustainable, local, woman-owned business.

Sarah’s website for SUOT Farm and Flowers features harvest and holiday workshops coming up in her Burlington Studio, including: in-person garland and wreath-making sessions later this month and in early December.

You can also order her signature 12-ounce white ceramic mug with the black “midday murder logo.” Of course a little tongue in cheek, Sarah encourages friends and customers to join the midday murder club — “make yourself a cuppa tea, then take the rest of the boiling water outside, pour it in some weeds, & channel your murderous death, kill, die thoughts to the weeds (and not your kids/spouse/coworkers)!”

Find and follow SUOT Farm and Flowers
SUOT on Facebook
SUOT on Instagram

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Notes and News

I have a couple of program notes to mention before we close. On last Friday, November 12th, we hosted the monthly Slow Flowers member virtual meet-up — and the topic was All About Flower Co-ops & Wholesale Hubs, featuring several members, including our two featured presenters: Connie Homerick of Ohio Cut Flower Collective and Patti Doell of Garden State Flower Cooperative. If you missed the Meet-Up, watch replay video above. It’s filled with lots of education and inspiration!

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Our show notes also includes the link to our just-released Slow Flowers annual member survey, which we’re running through December 3rd. Please take the time to share your feedback and insights, which will be valuable as we plan for 2022 programs, content and resources for you.

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

More thanks goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

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Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 785,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

The Slow Flowers Podcast is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com. 

Music Credits:

Bridgewalker; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Before we jump into today’s main segment, I want to recognize that Election Day in the U.S. is coming up in just six days on November 3rd. I’ve been wowed by the creative gestures of floral activism from our Slow Flowers members around the country. I’ve invited one of those members to share what she’s doing in her community as a bonus interview. Let’s jump right in and meet Sarah Wagstaff of SUOT Farm & Flowers In Burlington, Washington.

This indeed has been a year in which I’m acutely aware that my business, career and personal acts need more meaning to reflect my values. I hope you find Sarah’s floral VOTE message as encouraging as I do.

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Okay, let’s jump right into today’s wonderful conversation with Ellen Frost of Local Color Flowers and Lisa Ziegler of The Gardener’s Workshop.

Both women are past guests of the Slow Flowers Podcast, so I’ve added links to their earlier appearances in today’s show notes. And full disclosure, The Gardener’s Workshop is a financial supporter of Slow Flowers and we consider its founder Lisa Ziegler an important partner in furthering our mission in the Slow Flowers Movement.

When Lisa told me that she recruited Ellen to create an online business course to help florists learn her unique flower sourcing approach, I knew this was an important topic for the Slow Flowers Community. I’ve asked them to talk about their project today. The course is called “Growing Your Business with Local Flower Sourcing.”

And guess what?! We have another course giveaway today! Ellen is giving away a complimentary registration to her new online workshop. “Growing Your Business with Local Flower Sourcing,” is a six-week course that begins January 4, 2021. Valued at $495, this is a generous giveaway! For listeners of this Podcast, be sure to make a comment in the show notes below — and tell us one of your favorite ways to source locally-grown flowers. All comments posted by midnight Pacific on Sunday, November 8th will be entered into a random drawing for Ellen’s course. Click on the link below to sign up for notifications when registration opens Nov. 16-20. I’m excited for the winner already!

Here’s a bit more about Ellen Frost:

Ellen Frost loves flowers. Even more, she loves owning and operating a flower studio which exclusively sources local flowers. Ellen founded her company, Local Color Flowers, in 2008 as a part-time wedding floral business to provide Baltimore area couples a more sustainable flower option for their celebrations. Over the past 12 years, Ellen has grown Local Color Flowers into a thriving business adding floral design classes, corporate events, subscriptions, and retail as well as creative social and educational community events – all using 100% locally grown flowers. Ellen’s business is a vital contributor to Baltimore’s local economy and a vibrant community resource. 

Here is the outline for “Growing Your Business with Local Flower Sourcing”
Class 1 — Landscape of the Cut Flower Industry
Class 2 — Why Local Flowers: Motivations, Definitions and Goals
Class 3 — Building Relationships With Local Growers
Class 4 — Logistics of Local Flowers
Class 5 — Differentiating, Marketing and Selling Local Flowers
Class 6 — Making Your Business An Indispensable Community Asset

Local Color Flowers on Slow Flowers Podcast
Episode 163 (October 15, 2014)

Find and follow Local Color Flowers at these social places:
Local Color Flowers on Facebook
Local Color Flowers on Instagram

Here’s a bit more about Lisa Ziegler:

What began as a small cut-flower farm producing for local markets has grown into so much more. Lisa has become a leader in the cut-flower growing industry, author, accomplished speaker, teacher, and the owner of The Gardener’s Workshop.

Lisa is the author of Cool Flowers in 2014 (St. Lynn’s Press) and Vegetables Love Flowers (Cool Springs Press 2018.)

In 2018 Lisa began creating online courses to share her programs and knowledge. This style of teaching with its convenience, cost effectiveness, and lifetime unlimited access has proven to be another wonderful educational tool. In 2019, embracing technology even further and building an amazing in-house administration and support team has allowed Lisa to produce online courses for others.

Lisa’s farm, known as The Gardener’s Workshop is still a small market flower farm (100% outdoor field grown), and an online garden shop. The online store sells the same seeds, tools, supplies, and seed starting equipment that Lisa uses as well as signed copies of her books.  Lisa’s simple, instructive, and delightful gardening messages are reaching far beyond any expectation she ever had.

The Gardener’s Workshop on Slow Flowers Podcast
Episode 159 (September 14, 2014)
Episode 391 (March 6, 2019)

Find and follow The Gardener’s Workshop at these social places:
The Gardener’s Workshop on Facebook
The Gardener’s Workshop on Instagram

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Announcements

This is the final week you can sign up for my first online course, Slow Flowers Creative Workshop: Floral Storytelling. The course begins November 1st and you can take advantage of the $200-off introductory promo code, meaning you can enjoy this course for just $97. Sign up here and use SF97 for the discount. I’m excited to see you in the course!

And Head’s Up: This is the final week to participate in the 2021 Slow Flowers Member Survey. We will close the survey link and end the giveaway promotions on October 31st, midnight Pacific Time. To thank you for sharing your time to take the survey, we’d like to send you an etched Slow Flowers Society botanical bookmark – and enter your name into the drawing for one free registration to the 2021 Slow Flowers Summit, valued at $599! But you must give us your name and contact information to receive the bookmark and enter the drawing — if you choose to respond anonymously, we can’t bestow our gifts! Click here to complete the survey.

Quick announcement before we get started. Last week, we promoted a giveaway for one VIP Pass to the Fleurvana Virtual Summit – Holiday Edition, taking place online this week through today. The winner is a Podcast listener and aspiring flower farmer: Jenni Hulburt, a wellness coach and host of The WILD Wellness Podcast. Congratulations, Jenni! And thanks to Shawn Michael Foley of Fleurvana! Click on this link to purchase your own VIP All-Access Pass to the conference. You’ll enjoy more than 25 floral design and business presentations, including my new session called Taking Stock: Writing your 2020 Year in Review & 2021 Forecast with Creative Intention.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Rooted Farmers, which works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

The Slow Flowers Podcast has been downloaded more than 653,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. 

Music Credits:

Shift of Currents; Heliotrope; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com