Debra Prinzing

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SLOW FLOWERS Podcast: Henry Hudson’s Amy Nardi on Australia’s Love for Local Flowers (Episode 141)

Wednesday, May 14th, 2014

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Today we’re celebrating local flowers – both in the U.S. and in Australia. Seasonal and local flowers are flourishing in Australia, too!

Amy Nardi, creator of Henry Hudson, the beautiful, Australia-based floral blog.

Amy Nardi, creator of Henry Hudson, the beautiful, Australia-based floral blog.

Like many of this podcast’s guests, Amy Nardi and I met “virtually,” through an email correspondence. Originally, she contacted me to ask permission to link to my web site from hers.

I was aware of her beautiful website: HenryHudson.co.au, but I didn’t know her personal story. We decided to record our conversation so I could share it with listeners of the Slow Flowers Podcast

With a professional background in the fashion and floral industry, Amy Nardi created Henry Hudson to be a place where all kinds of floral folk could head to, gain inspiration, find out what is happening in the floral world, and find new floral friends all over the globe to floral exchange ideas with.

"Bouquet of Scraps," from a Henry Hudson photo shoot.

“Bouquet of Scraps,” from a Henry Hudson photo shoot. 

 

Australia Fashion Week Installation.

Australia Fashion Week Installation. 

 

A floral still-life, from a Henry Hudson post.

A floral still-life, from a Henry Hudson post.

She says: “We love flowers so much, we thought there must be other people out there who love them just as much, too (and want to talk about them!).”

Indeed that’s true. And I know you’ll be fascinated to learn about the locally-grown influences in Australia, where flower farmers there are a valued resource to florists throughout the country.

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Floral Art, ‘Frozen Windflowers’

Here’s a little bit more about Amy, in her own words: 

“I grew up in rural New South Wales (Australia) in a very small town. My parents are farmers, although we grew oranges and grapes (juice and wine). I was creatively influenced at a young age — my mum was not only a keen gardener, she’s an amazing seamstress and painter. When it came to floral industry influences my Aunt and Uncle were flower farmers and another Aunt was a florist. I used to follow her around like a shadow at work and at home picking up scraps and making posies. 
“I have always been a creative person. If I wasn’t sewing something, I was drawing or crafting something. Or dancing. At University I studied Design, majoring in Fashion. I have always loved design. This is really where I cemented my understanding of the elements and principles of design and how they can translate into anything and everything. 
“After Uni, I decided I wanted to work in the corporate world and I got into HR (Human Resources). However, to feed my creative side I formally studied Floristry in my spare time for 3 years. One day I decided I wanted to try out the creative industry full-time and left my corporate world to work full-time in Floristry. However, after a few years of work for a Floral studio that predominately had large event work, I was diagnosed with Arthritis in my hips (in my early 20’s) and was told I had to go back to a job where I wasn’t on my feet for more than 3 hours continuously a day. While I was devastated, I knew that this wasn’t the end for flowers and me. I went back into the HR world and still did my own small weddings and events on the side. Now I work for a great American Management Consulting firm, in their HR department, and I curate the Henry Hudson website also. It keeps me very busy! 
“I started Henry Hudson just over a year and a half ago, I wanted to bring together the floral community and share the work and stories of innovative and cool floral designers and amazing local growers. I have a keen interest in economics, statistics and interactions and I wanted to involve that somehow into Henry Hudson, hence the trend predictions!”
A bronze and green suspended floral installation.

A bronze and green suspended floral installation.

Follow Henry Hudson here:

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A Slow Flowers Celebration

Please join me in celebrating the launch of my long-awaited resource: SLOWFLOWERS.com

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What is Slowflowers.com? It’s a sister project to this podcast. A free, online directory of American-grown flowers and the designers, shops, studios and farms who source those blooms.

The mission of Slowflowers.com is simply this:

To promote American-grown flowers, to make it easy for flower consumers to connect with florists, shops, studios and farms who provide American-grown flowers, and to encourage truthful and transparent country-of-origin labeling in the floral industry. 

If you haven’t done so yet, please visit the site and check it out. There are already 250 domestic floral resources listed there — and my goal is to grow that list to one thousand! 

If you’re a flower consumer, sign up to receive our quarterly e-newsletter. If you own a floral business focused on seasonal and local flowers, please create a listing so others can easily find you!

I want to give a special thank you to the 229 individuals and businesses who contributed to the Slowflowers.com campaign on Indiegogo earlier this year. Together, they helped to raise more than $18,000 to complete this project. 

An extra special thank you goes to our three main supporters. The California Cut Flower Commission, our premier sponsor, and the San Francisco Flower Mart and Mellano & Co., established growers of beautiful flowers, the two presenting sponsors. 

My goal with this project is that anytime someone wishes to purchase or send flowers, they stop and ask themselves: Can those flowers be American grown? Slowflowers.com provides that answer.

Thank you for joining me this week. Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 11,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and  Andrew Wheatley. You can learn more about their work at hhcreates.net.

 All photographs appear, courtesy of Amy Nardi and Henry Hudson. The photo of the white ‘Henry Hudson’ rose (top of page, center – in collage) is from Connon Nurseries.

SLOW FLOWERS Podcast: Kelly Sullivan of Seattle’s Botanique, an urban floral designer with a backyard cutting garden (Episode 121)

Thursday, December 26th, 2013
Kelly Sullivan, floral designer, flower farmer, and owner of Botanique in Seattle.

Kelly Sullivan, floral designer, flower farmer, and owner of Botanique in Seattle.

Today’s guest is my friend and fellow Local Flowers Advocate Kelly Sullivan.

Based in Seattle, in fact, just a few blocks from where I live, Kelly is an up-and-coming studio floral designer, small-scale flower farmer and owner of Botanique. 

We met a few years ago at the Northwest Flower & Garden Show, just as Kelly was developing her business model for Botanique. I have to tell you, her venture has really taken off — and Kelly has lived up to her tag-line: Overwhelmingly Beautiful Flowers

Kelly brought me this spring arrangement using all spring garden elements with a few juicy anemones from a local farmer. So enchanting!

Kelly brought me this spring arrangement using all spring garden elements with a few juicy anemones from a local farmer. So enchanting!

There are so many things that impress me about this young woman. She brings a garden design and landscaping background to her floral creations; her horticultural knowledge has greatly influenced the plantings in The Botanique Cutting Garden – the backyard “urban flower farm” where Kelly grows many of the flowers she uses in her designs. 

While she’s still young, Kelly is actually already on her second career. She trained and performed as a modern dancer after college. Dance plays a special role in her designs. “When people ask what defines my style, I’ve realized recently that it’s ‘movement,’” she says. “Movement is like choreography. When I compose a bouquet, it always has movement – and you see it in everything from the vines to the stems.”

One of Kelly's beautiful arrangements shows her dancer's sensibility in designing with botanicals.

One of Kelly’s beautiful arrangements shows her dancer’s sensibility in designing with botanicals.

Movement adds energy to her otherwise lush design style. Kelly isn’t interested in producing perfect, symmetrical arrangements. “When I design, that’s when the gardener in me shows up,” she says. “I love foliage, berries, wild elements. I love interlocking stems, unusual edibles and even seed pods.” What you see in her vases looks and feels alive (I guess that’s the dancer showing up, right?).

A peek inside Kelly's new floral design studio in her Seattle garden.

A peek inside Kelly’s new floral design studio in her Seattle garden.

Our conversation took place in Kelly’s brand new studio, a converted one-car garage that will soon be a bustling center of creativity and design. “I’m obsessed with flowers,” she confides. To Kelly, when you grow your own ingredients you can’t help but notice the seasonality of each flower. “If it’s growing right there in your garden, it’s impossible not to want to pick it and arrange it,” she points out.

Of course, I feel the same way. And as more floral designers follow Kelly’s example – either by growing some of their own botanical elements or connecting with local flower farmers – the floral community will only improve. Designs that are seasonal and local have a special character, a vibrancy and authenticity not found in distantly grown or out-of-season choices. Here are some more flowers, gathered together by this gifted and inspired designer. 

 Botanique6 Botanique5 Botanique4 Botanique1 Botanique2 Kelly2_7958

So happy holidays to the flower-obsessed. And thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing.

Because of your support as a listener, we have had nearly 4,500 downloads in 2013 – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

SLOW FLOWERS Podcast: Meet Berkeley’s Eco-Floral Maven, Pilar Zuniga of Gorgeous and Green (Episode 116)

Wednesday, November 20th, 2013
Pilar Zuniga is a Berkeley-based, eco-Green floral designer and outspoken advocate for locally-grown, sustainable flowers and design practices.

Pilar Zuniga is a Berkeley-based, eco-Green floral designer and outspoken advocate for locally-grown, sustainable flowers and design practices.

Meet Pilar Zuniga, owner of Gorgeous and Green, a Berkeley-based boutique and eco-floral design studio. She’s my guest in this week’s Slow Flowers Podcast with Debra Prinzing.

Pilar started Gorgeous and Green nearly six years ago after she discovered how hard it was to plan her own sustainably-minded wedding. Since then, her venture has expanded from a floral studio designing for weddings and special events to a charming storefront on College Avenue in Berkeley.

One of Gorgeous and Green's bridal bouquets in a sultry green and dark purple color scheme.

One of Gorgeous and Green’s bridal bouquets in a sultry green and dark purple color scheme.

There, you can find a full-service floral and gift shop that carries uncommon goods, curated by Pilar, including vintage jewelry, locally-made goods, recycled-paper stationary,  organic bath and beauty products — and of course, local and sustainably-grown flowers. Gorgeous and Green recently won the Best of Berkeley 2013 award in the florist category.

For anyone interested in learning how a brick-and-mortar retail flower shop can make it in today’s era of mass merchandising and big boxes, you’ll want to join my conversation with Pilar.

She is blazing a new trail and is the TRUE definition of a LOCAL FLORIST….a hometown, Main Street flower shop that goes the full distance to source from local flower farms in her own backyard. 

Succulents grace the wedding table for a Gorgeous and Green client.

Succulents grace the wedding table for a Gorgeous and Green client.

483274_10151503701057210_305906289_nHere’s her answer to the “Why Sustainable”? question:

A Native American proverb suggests that all that we do today must be done with the next 7 generations in mind.

The mainstream floral and gift industries have many byproducts like pesticide pollution, dependence on plastics, underpaid labor, hazardous working conditions and excessive CO2 Emissions. Additionally, events are the producers of more waste and CO2 emissions. The average wedding emits 12-14 tons of CO2, more than a person emits in a full year.  

We can minimize these negative effects by amending our practices to become sustainable ones.  For Gorgeous and Green, sustainability means using methods that we can afford to duplicate without negatively affecting the environment and people around us. With a lot of creativity and research, we have been able to develop floral practices and offer gift products that allow us to do just that.

Gorgeous and Green wants to be mindful of not just how we leave our world for the next generation, but how we touch those people and places that were involved in the beauty we created today. 

Take a look at our Services section or visit our On-Line Boutique page to see just what we have come up with so far. We’re always creating new ways to save the earth and stay gorgeous.

Another yummy seasonal floral arrangement, using California-Grown flowers from farmers Pilar knows and supports.

Another yummy seasonal floral arrangement, using California-Grown flowers from farmers Pilar knows and supports.

In the second half of our interview, Pilar and I scratched the surface on a MAJOR topic that’s going on right now in the floral world. It regards the concern she and I — and so many others — have about that green florists’ foam, the crumbly, brick-shaped chunk that you often find stuck inside a vase delivered from a floral wire-service. It is a conventional product that has been around since the Postwar 1950s, developed, so it seems, to make arrangements look fuller using fewer stems of flowers and foliage.

The simple economics have (sadly) led many florists down the rabbit hole of same-old, same-old, unimaginative designs based around the foam. I believe it’s a crutch that limits creativity and certainly hurts the people and environment who encounter it. 

Every single week I hear from florists and designers who tell me they are weaning themselves off the product, which is made by a small group of manufacturers in the US and abroad. Those designers are eager to find alternative ways to stabilize stems, such as some that Pilar and I discussed. I will devote a future episode of the Slow Flowers Podcast to more extensive information on this topic. 

The bounty of local farms makes its way into Gorgeous and Green's designs.

The bounty of local farms makes its way into Gorgeous and Green’s designs.

Pilar was one of the first to speak out and warn florists about the risks of using chemically-based foam. As I mentioned in our interview, every time I did a web search about this topic, her blog posts popped up, as early as 2009. Here are some links you’ll want to read: 

(March 4, 2009) Floral Foam: Not so Green 

(September 5, 2009) Biodegradable Floral Foam, Where Are You?

(February 18, 2011) Let’s Change Floral Foam

(August 16, 2011) MSDS Floral Foam

If you’re looking for “green” alternatives to floral foam, check out my blog post about Eco-Friendly Design tips, excerpted from Slow Flowers.

Thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, we’ve had more than 3,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

All photographs courtesy of Gorgeous and Green. Thanks Pilar!

SLOW FLOWERS Podcast: Cynthia Alexander left behind her Texas law practice to become a flower farmer (Episode 113)

Wednesday, October 30th, 2013
Cynthia and Debra

My visit to Ft. Worth this month gave me a wonderful chance to reconnect with flower farmer Cynthia Alexander.

 

Cynthia Alexander

Cynthia Alexander, flower farmer and owner of Quarry Flower Farm.

You could call Cynthia Alexander, a “chapter two” flower farmer. A passionate gardener, Cynthia has spent the past several years reinventing herself from a real estate attorney into someone whose relationship with land is exemplified in a completely different way! 

Over the past few years, Cynthia and her husband Bob have been transitioning from the city to the land. Quarry Flower Farm, their 120-acre farm, is located in Celina, Texas, about 40 minutes outside of the Dallas-Ft. Worth urban center. 

Earlier this month, I traveled to the Ft. Worth Garden Club to lecture about the “Slow Flowers” movement and to lead a workshop for members of the Garden Club’s floral design group. This was my second visit to the Dallas Ft-Worth area to talk about LOCAL flowers and in both cases, my “credibility” was enhanced thanks to Cynthia.

She is a native Texan whose goal is spreading beauty through organic agriculture and the practice of good land stewardship.  Her repertoire of ingredients is impressive!

At Quarry Flower Farm, Cynthia grows native Texas shrubs and trees, as well as perennials, annuals, grasses, bulbs, vines and herbs. Her fascination with botanical elements means she has an incredibly diverse list of ingredients for floral fans, everyone from hot floral designers to farm-to-table caterers.

Cynthia's Flowers

The botanical bounty that came from Cynthia’s harvest was mind-boggling!

Here is the extensive list of flowers, foliage, herbs, branches and ornamental grasses she provided for the Ft. Worth workshop: 

Amaranthus ‘Red Hopi’
Artemisia 
Aster
Beautyberry
Black Bamboo
Bois D’Arc apples
Broomcorn
Cardoon
Celosia 
Chinaberry foliage, yellow berry
Cotinus
Cotton Bolls
Crepe Myrtle
Dianthus
Elm Winged branches
Garden Roses
Geranium scented
Gomphrena ‘Fireworks’
Hibiscus ‘Jamaican Red’
Juniper silver berry
Lambs ears
Lantana 
Liatris
Love In A Puff vine, pod
Magnolia
Marigold
Myrtle branches
Peppers
Perilla green
Persimmon branches
Pittosporum 
Poke
Privet 
Purple Hyacinth Bean pods
Pyracantha orange berry
Rattanvine
Rosehips
Rush
Sage
Salvia Leucantha
Sansieveria 
Sedum 
Sunflower Maximillian
Tritonia
Vinca 
Yellow wildflower
Zinnia 
 
Cynthia Alexander

Cynthia’s design talents were evident when we met in 2012 at a field-to-vase workshop I taught at the Dallas Arboretum.

Cynthia first came to my rescue in February 2012 when I taught an eco-floral design course at the Dallas Arboretum. I had contacted her through the ASCFG directory, asking for help. Cynthia showed up with a bevy of flowering bulb varieties and spring branches – much to the delight of the Dallas floral design students. After all, it was FEBRUARY, for goodness sake’s. She saved the day!

The same thing happened when I encouraged the Ft. Worth Garden Club to source LOCAL Texas leaves, branches and flowers from a real flower farmer. Cynthia is a gem. And you’ll find her personal story fascinating.

I mean really….how many people leave a successful, 30-year career as an attorney in order to dig in the dirt and grow cut flowers? For that reason alone, I adore this gifted woman. Enjoy our conversation and listen for all of Cynthia’s advice about her second career – as a cut flower farmer. 

In addition to the flower fields at Quarry Flower Farm, Cynthia and Bob cherish their unique location and beautiful pond (a former gravel quarry). They nurture a native habitat that attracts many birds, butterflies and critters.  They have used green-building practices, sourcing materials from an English-style oak timber-frame barn (circa 1835), from the Mohawk Valley in New York, which they have re-erected beside the quarry pond. 
 
Quarry Flower Farm

The farmhouse at Quarry Flower Farm.

Cynthia hosts garden club tours, bridal parties and U-pick guests by appointment during the spring growing season. Check her web site for details.

Other Resources mentioned in our interview:

The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers (Chelsea Green Publishing, 2008), by Lynn Byczynski 

Cynthia mentioned that her inspiration began by spending time with Pamela and Frank Arnosky, owners of Texas Specialty Cut Flowers. The Arnoskys have also written an important resource, as well, Local Color: Growing Specialty Cut Flowers.

Association of Specialty Cut Flower Growers is a membership association of flower farmers in every state. The ASCFG has many wonderful resources for beginning and established flower farmers. 

 

Thanks for joining me in this episode of SLOW FLOWERS. Because of your support as a listener, we’ve reached nearly 2,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.