Debra Prinzing

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Melissa Feveyear of Seattle’s Terra Bella Flowers – Pioneering Local and Sustainable Floral Design for 10 Years (Episode 210)

Wednesday, September 9th, 2015
Love this portrait of Melissa, the crown of her head encircled with flowers.

Love this portrait of Melissa, the crown of her head encircled with flowers.

This week’s guest is my very good friend and “flower-sister” Melissa Feveyear, owner and creative director of Terra Bella Flowers.

Melissa’s appearance on the Slow Flowers Podcast  is especially exciting this week because she and her work will be showcased at the next Field to Vase Dinner, set for Saturday, September 12th at Jello Mold Farm in Mt. Vernon, just north of Seattle.

Only 10 designers in the country have been invited to create the floral installation for the Field to Vase Dinner series, a very special pop-up, floral-centric dining experience pairing local flowers and local food.

Terra_Bella_Logo_plain_hires

 

It is fitting that Melissa is the featured designer this week because she is a longtime customer of Jello Mold Farm and the entire floral community of the Seattle Wholesale Growers Market.

You’ll hear us discuss her role in the Market’s origins as the first cooperative marketplace connecting local flower farmers with local florists.

Melissa, left, on location in her Seattle shop during our stylized photo shoot for The 50 Mile Bouquet. My talented friend Jean Zaputil, right, was our stylist.

Melissa, left, on location in her Seattle shop during our stylized photo shoot for The 50 Mile Bouquet. My talented friend Jean Zaputil, right, was our stylist.

Terra Bella is located in Seattle's Phinney Neighborhood on a busy pedestrian corner.

Terra Bella is located in Seattle’s Phinney Neighborhood on a busy pedestrian corner.

The visionary of Terra Bella Flowers, Melissa combines her obsession with all things rooting and a background in Environmental Studies/Hazardous Waste Management.

After working in the field and becoming aware of the amount of pesticides used in the production of cut flowers, she realized she couldn’t consciously support the conventional side of the floral industry. Melissa created Terra Bella Flowers nearly 10 years ago to prove that the business of flowers can be a beautiful thing, from the time the seed is planted, until her bouquet arrive at your door.

As we discuss in this episode, Melissa and her business are featured in The 50 Mile Bouquet, the book I wrote in 2012 featuring the photography of David Perry. As a special gift to you, I’ve included the free chapter called “Sublime and Sensuous,” which you can download her and read more of her story: MelissaFeveyear_The 50 Mile Bouquet Chapter

Melissa and Tutta Bella appeared in The 50 Mile Bouquet

Melissa and Tutta Bella appeared in The 50 Mile Bouquet

I began that chapter with this description of Melissa:

Curiosity and intentionality are two of her design tools; she selects foliage, blooms, and other fresh-from-the-field elements with the same care as if she personally grew each ephemeral blossom or stem in her own backyard. That connection with nature is vitally important to her artistic philosophy.

“If flowers aren’t locally or organically grown, then they are most likely coming from some huge factory farm,” she said. “My customers do not want flowers dipped in strong pesticides on their dinner table.”

Melissa has been a fabulous supporter of Slowflowers.com from the moment it was just an idea of mine. She has contributed her time and talents, appearing on the 2014 Indiegogo campaign video that helped raise more than $18,000 to launch the online directory (see above).

We’ve also teamed up to promote Slow Flowers on local television and at special events — and I know you’ll find Melissa and her story inspiring.

Another lovely seasonal floral arrangement from Terra Bella Flowers.

Another lovely seasonal floral arrangement from Terra Bella Flowers.

A lush, seasonal summer bouquet from Terra Bella Flowers.

A lush, seasonal summer bouquet from Terra Bella Flowers.

Here’s how you can connect with Melissa and Terra Bella Flowers:

Terra Bella Flowers on Facebook

Terra Bella Flowers on Instagram

Greater Seattle Floral Association

In August, Melissa and I did a pre-F2V Dinner walk-through of Jello Mold Farm with flower farmers Diane Szukovathy and Dennis Westphall - don't they all look happy in the flower fields?

In August, Melissa and I did a pre-F2V Dinner walk-through of Jello Mold Farm with flower farmers Diane Szukovathy and Dennis Westphall – don’t they all look happy in the flower fields?

Seattle-page-001Thanks for joining me today. If you’re in the Northwest and you want to experience the magic of Melissa’s Northwest Gothic floral installation at the September 12th Field to Vase Dinner, there’s still time. A few tickets are still available and I can’t wait for you to be part of the evening on a flower farm. Follow the link to reserve your seat at the table and use the special discount code SLOWFLOWERS to enjoy a $35 discount when purchasing your ticket.

Episodes of the Slow Flowers Podcast have been downloaded more than 63,000 times and I thank the progressive floral community for supporting this endeavor. It is nothing short of inspiring to see the listenership increase each week – and we have received only 5-star reviews on iTunes, 22 in all.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

DIY Bouquets in Dallas

Thursday, March 1st, 2012

 

I spent a wonderful day with floral design students at the Dallas Arboretum.

First-time floral designers and experienced arrangers converged at the Dallas Arboretum and Botanical Gardens last Saturday for a few hours of inspiring floral creativity.

In planning the hands-on workshop with education director Joy Ijams, I worried that late February in Dallas could present some challenges. That is, when it came to procuring local and seasonal design ingredients. Fortunately for the 20 folks who participated in our sold-out class, my fears were allayed.

For the success of our event, I have several awesome people to acknowledge. First of all, thanks goes to Joy – the ever-upbeat program planner who invited me to speak about The 50 Mile Bouquet in a morning lecture and then to teach what she called a “make and take” workshop after our lunch break.

Education director Joy Ijams and I did a little “pruning” the morning of my class…to harvest branches and foliage for our student-designers to use.

It was Joy who creatively conjured up the format and got the word out to the Arboretum audience. It also was Joy who picked me up at the airport on Friday night and took me to Central Market so we could shop the flower department to augment our menu of botanical ingredients with domestic tulips and fragrant stock (she also suggested we undertake some ‘moonlight pruning’ at the Arboretum, but we were both exhausted and decided to wait until the following morning).

Joy, along with her education department colleagues and volunteers, made everything run smoothly. Our students were happy and engaged – and all the AV systems worked to perfection.

The following morning, prior to the arrival of those attending the 10 AM lecture, Joy and I headed out to the Arboretum’s display gardens with Felcos in hand. We were motivated by a concern that we wouldn’t have enough greenery otherwise. Sorry, Jimmy, but we harvested from the fringes of your borders, including clipping from the back sides of Indian hawthorn, just-blooming forsythia, phlomis, and rosemary. Oh, and a few minor branches from a saucer magnolia. 

Texas cut flower grower Cynthia Alexander is not only a great farmer, she’s a talented floral designer!

We were in pretty good shape with our supermarket flowers and the just-cut foliage. That’s because we knew Cynthia Alexander of Quarry Flower Farm was soon to arrive with goodies from her fields and orchards. In anticipation of this class, I had reached out to several of the Dallas area members of the Association of Specialty Cut Flower Growers (ASCFG) and connected with Cynthia, whose farm is located in Celina, Texas. She did not disappoint!

Cynthia agreed to harvest everything she had on hand and bring it to our class. Yes, it’s still early spring on Cynthia’s rather young flower farm, but you’d never know it by the fabulous, overflowing galvanized French flower buckets she delivered.

They contained an awesome mix of spring bulbs (several daffodil varieties); uncommon foliage (cardoons, hoar hound, and other green boughs); and lots of flowering fruit-tree branches. I’m so pleased that Cynthia joined us.

Floral design – en masse – in a classroom filled with passionate and creative women.

It allowed me to introduce her farm to students in both the morning and afternoon class. Plus, she participated in the floral design workshop – and inspired all of us with her avant-garde creation! As soon as Cynthia walked into the classroom, I recognized her; we realized that we must have met or at least spoken with one another at the 2010 Tulsa ASCFG conference. This time, we’ve become more than passing strangers and I can’t wait to return to Dallas to see Cynthia’s farm first-hand.

My “dream team:, from left: Joy Ijams of The Dallas Arboretum; Debra Prinzing (me); Cynthia Alexander of Quarry Flower Farm; and Whitney White, new-generation floral designer.

A few other secret ingredients enhanced the Saturday afternoon workshop — more fresh-from-the-garden floral elements and a talented florist (read on to discover to whom I’m referring). First, Joy and I had asked those who wished to do so to bring cuttings from their own gardens – and wow, what a great selection of foliage arrived! Second, I was sent an “angel” in the form of Whitney White, a twenty-something floral designer whose father Jay White is a fellow member of Garden Writers Association and an email pal of mine. Whitney arrived like a dream….Jay encouraged her to attend the morning workshop and as soon as we met I recruited Whitney to help with the afternoon class. It was nice to have her talent and that of a few other pro’s in the class to share tips about composition, line, form and color. I can’t wait to see where her career takes her. Currently, Whitney is working for a hot Dallas design firm called Bows and Arrows. They are very lucky to have her!

Once all our ingredients were assembled, I started out the class by discussing my favorite “green” floral design techniques:

  • Use a recycled or repurposed vase
  • Stabilize stems with organic or re-usable material, such as an armature of branches or twigs, wood aspen (Excelsior), old-fashioned flower frogs, chicken wire and a foliage nest.
  • Strip all foliage from the portion of the stem that will be under water; fresh-cut ever stem and plan on refreshing the water every day or two.

The students exceeded their own expectations with a beautiful lineup of designs. You can see some of their examples here.

Bottom line: Gardeners are ideal floral designers. We know the form, habit, bloom time and character of the ingredients in our gardens. And so we know how and when to harvest those ingredients — and arrange them in companionable displays in a vase. Perhaps this is an unscientific, alternative approach to floral design. But it makes sense to me! When you use seasonal ingredients, then they will naturally look like they belong together in a vase.

Here’s a lovely gallery of the local-seasonal-sustainable designs that filled our vases:

 

 

 

 

 

 

 

 

Shadowing an Eco-Couture floral designer

Sunday, February 5th, 2012

 Bess Wyrick, Celadon & Celery

Bess, on an early-morning visit to the NYC floral district, carrying an armload of kiwi vines for her next arrangement.

I planned on being in New York for a few days last month so I called Bess Wyrick of Celadon & Celery to see if we could get together. David Perry and I met Bess in person last November when we flew to Los Angeles to produce a story about Bess’s DIY floral design workshops. I had previously interviewed her by telephone – for a piece in the Los Angeles Times. In April, when The 50 Mile Bouquet comes out, you will be able to read all about Bess and her eco-couture floral design tips and techniques.

A designer attending to her craft

“Why don’t you come with me to one of my client’s?” Bess suggested. I met her in New York’s Chelsea Flower District at 7:30 a.m. one morning and we headed to her regular source for flowering branches.

Ironically, I had visited the same vendor on a trip to NYC two years ago. On this shopping trip, Bess picked out a huge bunch of kiwi vine, with nutmeg-colored bark and attractive curls. The kiwi is locally harvested and cut to 4- and 5-foot lengths.

We headed up to midtown to a restaurant called Rouge Tomate, a 2-star Michelin establishment known for its modern, organic fare. Celadon & Celery is responsible for designing weekly arrangements for the hostess station, the main dining room and the downstairs private dining room. Because of the restaurant’s organic menu and reputation for serving local ingredients, it makes sense that the owners of Rouge Tomate want their flowers to echo similar values.

The restaurant’s credo: “At Rouge Tomate, we give preference to local and seasonal products, including fruit and vegetables grown on farms that respect the environment; choose fish depending on their stock and impact on ecosystems; select meat and poultry from farmers that feed their animals with local plants; highlight quality wines grown by viticulturists who follow organic or biodynamic principles.”

Kiwi vines and young spring gladiolas – silhouetted against the uplit wall of Rouge Tomate

From a floral designer’s point of view, it’s easy to adhere to these principles when summer’s abundance offers more choices than you can ask for. Come January, though, Bess gets creative. And I was eager to see how her commitment to seasonal and local played out first hand.

Before I arrived, Bess’s driver had delivered the other flowers she needed. Those ingredients included the longest and most slender gladiolas I had ever seen. In pale green, the blooms were clearly hothouse grown, but they weren’t imported. Along with the glads, Bess had requested yummy bunches of winter anemones in the deepest plum hue, with dark black centers. She also sourced quirky purple artichokes on stems. All of these ingredients came from greenhouses in Florida, whereas the kiwi and pussy willow branches came from local farms on Long Island.

Bess’s arrangement for the main dining room was simple yet completely sophisticated. She first filled a tall, square container with the kiwi branches, using them to create a tree-like structure that soared above dining tables. Bess arranged the glads in and among the kiwi, using that fresh promise of spring green against the earthy kiwi bark to make a thoroughly organic statement.

Twin bouquets – local and seasonal, of course

Downstairs, Bess filled two matching vases with a similar version of the upstairs combo. The pair of vases flanks either side of a staircase that descends to the private dining room. These containers were large enough to accommodate an addition of pussy willow branches in and among the kiwi vines and green glads.

A perfect floral and culinary pairing: Artichokes & Anemones

Finally, the hostess stand called for an impactful, smaller-scale design. Bess filled two bark-wrapped cylinder vases with what, to me, is a dazzling duo in purple: Artichokes and Anemones. I love the vegetable-and-flower pairing. It’s especially fitting for a restaurant venue, and it works nicely because of the purple palette. A few curly kiwi vines emerge from this design, helping to connect the smaller vases with the ingredients of the larger ones.

After finishing her design work, Bess still had cleanup duties. She brings biodegradable garbage bags with her when she designs on location. All the cuttings and trimmings get tossed in the giant bags, which are then placed with the restaurant’s kitchen compost. Any cardboard goes into the recycling, leaving zero waste on site.

This weekly ritual is one that keeps Bess in close contact with the restaurant management and kitchen staff. As a result, when weddings and private events are booked into Rouge Tomate, it’s a given that Celadon & Celery is called in to design eco-friendly flowers for the clients.