Debra Prinzing

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Episode 649: Flowers as Art: Botanical Couture and Floral Installations with Jennifer Reed of Jennifer Designs

Wednesday, February 14th, 2024

Happy Valentine’s Day everyone – if you’re listening on February 14th, it’s the day we released Episode 649. I hope you’ve had a great one.

Jennifer Reed of Jennifer Designs
Jennifer Reed of Jennifer Designs

Today’s guest, Jennifer Reed of Jennifer Designs based in Mullica Hill, New Jersey, regularly conjures up amazing botanical displays at the Philadelphia Flower Show, the largest indoor garden show in the country. Today, she’s joining me to preview America in Bloom, her most ambitious exhibit ever.

America In Bloom

The Philly Show draws gardeners and flower lovers eager for an early dose of springtime. She’s calling the large floral display a botanical road trip of a lifetime, as it celebrates flowers blooming across the U.S. – and in the exhibit’s description, Jennifer writes: “There’s nothing better than hitting the open road and experiencing the beauty of our nation’s public gardens, arboreta, and natural landscapes along the way!”

Tammy Tulip by Jennifer Reed for American Flowers Week 2021
Tammy Tulip by Jennifer Reed for American Flowers Week 2021
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023

Another reason I invited Jennifer to chat with me for this episode is to share her advice to aspiring botanical couture designers thinking about submitting a floral fashion to be part of Slow Flowers’ American Flowers Week campaign later this year. We will review the two floral fashions Jennifer designed for the 2021 and 2023 campaigns – including seeing photos of her work and hearing her secret tips for success.

Thanks so much for joining me today! Here are links to the feature stories we included in past issues of Slow Flowers Journal about Jennifer’s two Botanical Couture looks – including Summer 2021 with Tulip Time, and last summer’s cover look – Jennifer’s dreamy and romantic peony gown.


Happy Valentine’s Day

Slow Flowers on The Weather Channel – click to watch

Slow Flowers has enjoyed some fun news coverage, including with INC. Magazine and The Weather Channel. We’re thrilled that the press is paying attention to the importance of local and seasonal flowers for gifting bouquets and arrangements.


Northwest Flower & Garden Festival

It’s also the beginning of flower & garden show season, with today’s opening of the 2024 Northwest Flower & Garden Festival in Seattle. If you attend, please come and say hello at the Main Stage, where Slow Flowers is hosting Blooms & Bubbles, the daily DIY flower and plant workshops! We’re excited to meet and great our members, seven of whom are teaching and speaking at the show.


February 23, 2024 Slow Flowers Member Meet-Up with Lennie Larkin

One more item of note – if you’re a newsletter subscriber, you’ve already seen the announcement that the February Slow Flowers member virtual meet-up will take place on February 23rd, postponed due to Valentine’s Day. Save the date for next Friday’s session with Lennie Larkin of b-side farm and author of Flower Farming for Profit – we’ll hear her insights on pricing and profitability for flower growers – Preregistration is required – bring your questions and I hope to see you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Less Jaunty; Great Great Lengths
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 533: Flowers as Artist’s Muse with TJ McGrath of TJ McGrath Design

Wednesday, November 24th, 2021

Thank you so much for joining us today! You are in for a very special treat because I’ve invited TJ McGrath of TJ McGrath Design to join me for a conversation about his flower-filled life. The timing is perfect because we just announced the speaker lineup for the 2022 Slow Flowers Summit and I’m thrilled to tell you that TJ will be one of our guest designers at the 5th annual Slow Flowers Summit, June 26-28, 2020 in Bedford and Pocantico Hills, New York. You can find all the details at slowflowerssummit.com.

I first met TJ McGrath when I interviewed him for a Florists’ Review article about the floral business in New York City. Ironically, that entire New York issue was never printed; it just appeared online because it was the May 2020 issue right smack in the middle of COVID. Click on the link below to read that story.

Two bouquets by TJ
Two expressive and highly individual designs by TJ McGrath
Watch TJ McGrath present at the (virtual) September 2020 Slow Flowers Member Meet-Up

But that experience put TJ on my radar and I regularly admired his floral designs, as he transitioned from working at a retail flower shop to going solo and renaming his IG account @tjmcgrathdesign. We invited TJ to be a guest at last September 2020’s Slow Flowers Member Meet-Up where he shared his unique, fresh, modern approach to foam-free floral designs.​

Dahlias and bananas
A whimsical arrangement, quirky and quite elegant, which TJ designed live during our recorded interview. Yes, there are 3 bananas combined with chocolate dahlias!

TJ’s design philosophy is pretty simple: there are no real rules in nature, so there are no restrictions or rules in his designs. “I strive everyday to push beyond my boundaries and to create one of a kind designs that feel modern, whimsical and fresh. I’m reaching beyond what I’ve done thus far to discover engaging new shapes, color palettes, and foraged organics to design with using advanced floral foam free mechanics,” he says.​

TJ design workshop
TJ’s recent workshop took place at his favorite greenhouse grower, H J Hautau & Sons Florist (c) Jessica Gallo, Fine & Fleurie Photography

Committed to fostering a community that is inclusive as well as environmentally and socially aware. TJ believes a sustainable floristry industry is achievable and it starts at home. He has and continues to seek out and support the local flower farming community where he lives in New Jersey. 

Check the entire program for the Slow Flowers Summit 2022 and meet our amazing speakers, view the schedule, venue, lodging, and registration details — all found at slowflowerssummit.com. Ticket sales open on December 1st with a fabulous discount offered to the first 50 who register. TJ’s presentations include:

  • Sunday, June 26th (Day One), TJ will demonstrate and lead large-scale, freestanding, foam-free floral installations during our “Floral Takeover.” 
  • Monday, June 27th (Day Two), TJ will demonstrate his distinctive take on centerpiece design using all locally-grown botanicals. 

Enjoy Slow Flowers x Small Business Saturday Savings!   

It’s the week of Thanksgiving, so that means coming up this weekend, you have lots of opportunities to save — on Black Friday, Small Business Saturday (and Sunday) and Cyber Monday — from November 26-29th. Find all the details and coupon codes here.

Offer #1 — use coupon code SmallBiz20 — valid for 20% off Slow Flowers Mercantile items 11/26-11/29. Right now, you can find books by me, plus American Flowers Week bouquet labels, prints from our favorite artists and lots of Slow Flowers Society merchandise. 

Offer #2 We’ve packaged 9 very special video presentations from the 2021 Slow Flowers Summit, available for purchase for the first time at just $99 (a value of $129). Access 8+ hours of valuable content, including demonstrations and talks by Susan McLeary, Max Gill, Abra Lee, Pilar Zuniga, Lorene Edwards Forkner, Jennifer Jewell, our fantastic Sustainable Farming x Floral Design Panel (Molly Culver, Kellee Matsushita-Tseng and Emily Saeger) and Teresa Sabankaya!

Offer #3 — Enjoy a $100 discount on my online course, Slow Flowers Creative Workshop: Floral Storytelling, which returns with a January 11, 2022, start date and runs weekly for four weeks. Pre-registration opens this Friday, November 26th. If you register during our Small Business Saturday Weekend (November 26-29) — as a Slow Flowers member or not — you will receive $100 off the course ($297 value), paying only $197. I haven’t offered this course for an entire year and those who sign up will receive a new BONUS MODULE on “Visual and Verbal Storytelling,” which I’m teaching with BLOOM Imprint’s Creative Director Robin Avni. You’ll also receive our 28-page workbook, “The Journey from Blog to Book.” 


Last Call to Take the Member Survey for 2022!

2022 Member Survey Graphic


And here’s your final reminder to take the Slow Flowers Member Survey, which closes on December 3rd. For those who have not yet completed the annual member survey, here’s an enticement. Complete the survey by December 3, 2021 and share your contact information on the survey to be entered into drawings for:

  • Complimentary Slow Flowers Premium Membership for 1 year – Standard member will be upgraded to Premium; if already a Premium member, the next 12 month period from the current renewal date will be complimentary ($249 value)
  • Free Slow Flowers Dinner at Blue Hill at Stone Barns – June 27, 2022 in Pocantico Hills, New York; does not include Slow Flowers Summit ticket, travel, or accommodations ($350 value)

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Our next thank you goes to new sponsor, Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details improves profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Our next sponsor thank you goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Our final sponsor thanks goes to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 788,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Daymaze; Club Felix; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com