I’m watching and excitedly dancing in my seat from Austin, Texas as you and the other pioneers of sustainable floriculture change the face of the industry! Brava!!

Can’t wait for the directory project to come to fruition- my tiny donation did’t break the goal mark, but every little bit counts. Thanks from EcoChic Floral.

– Natasha Madison, EcoChic Floral, Austin, TX

Above is just one of the many supportive messages I’ve received in the past three weeks since launching the Indiegogo campaign to help me complete the launch of the Slowflowers.com site. 

It has been so gratifying to run my crowdfunding campaign on Indiegogo, the amazing resource that has such an inspiring tagline: “Fund what Matters to You.” Truly, if you are planning on taking this path to help raise funds for your own passion and dreams, this is the company to work with. They’re amazing!

SO many people – friends, family, fellow advocates in the Renaissance of the American Grown Flower Farm – and more, have contributed funds large and small.

Even more people loyally promote this project on their own social networks, like my Facebook friend Annie Haven of Authentic Haven Brand Natural Brew who constantly gives me a thumb’s up or an encouraging comment or re-post. It means so much.

Or my number-one supporter Kasey Cronquist, CEO of the California Cut Flower Commission, who has been picking up the telephone to call and encourage someone else to get involved.

Or, like my friend Susan Appleget Hurst, some are sending an email to an entire networks of people, encouraging them to view flowers as part of agriculture. Thanks so much to you all! 

Here are some stats:

Funding goal: $12,000 (by February 19th)

Funds contributed to date: $10,050 – that’s 84% of the goal!

Number of people who’ve contributed: 145

Number of states represented: 29

Number of countries represented: 3 (U.S., Russia and the Netherlands)

There is one opinion that occasionally bubbles up in our industry that the idea of supporting local and seasonal flowers is “something that happens on both coasts” and that it is nonexistant in the central part of our country.

Let’s debunk that misperception right now. The Slowflowers.com supporters in Texas, Iowa, Montana, Idaho, Illinois, Indiana, Ohio, Pennsylvania, Missouri, Michigan, Tennessee and New Mexico believe in the importance of American Grown flowers. They’ve joined supporters from East Coast and West Coast states — Rhode Island, Massachusetts, Florida, Washington, D.C., Alaska, Washington, Oregon, California, New York, New Jersey, North Carolina, Maryland, Virginia, Maine and Massachusetts! That’s seriously impressive and such a wonderful representation of flower farming, floral design and demand for local flowers.

Thanks to the San Francisco Flower Mart for coming onboard this week with a $1,000 PRESENTING SPONSOR contribution! 

Thanks to the Los Angeles Times (reporter Lisa Boone) for blogging about this project last week – that was a great show of media attention.

Thanks to Rochelle Greayer of the Studio G Blog for this wonderful post. I love that she describes Slowflowers.com as “an online farmers’ market for flowers.”

Thanks to Indiegogo’s Bret Harris and Amanda Hat for inviting me to be part of their Seattle Event last night. It was pretty fun to be with other fans of Indiegogo, including Joya Iverson who successfully raised $29,525 for her new venture Tin Umbrella Coffee Roasters – a whopping 160% of her original goal of $18,500.  

Here are some more fun photos from last night’s event:

 

 

That’s it for now~ I’ve got lots more to do before this campaign ends . . . AND before we launch Slowflowers.com. Hoping to have a *beta* (soft launch) to share in the coming weeks. That’s the plan and my design and programming team is working tirelessly to finish. Stay tuned!

The Julius pot is back — and with it a tale about just how hard it’s becoming for California designers to manufacture their latest looks locally. 

In 2009 Annette Gutierrez and Mary Gray, owners of Potted in Atwater Village, introduced the Julius — “a modern, sexy pot with a curve and a little pedestal,” Gutierrez said, and a tribute to the late architectural photographer Julius Shulman. Back then, Potted worked with a small, local ceramics factory to produce the planter. “We did a couple runs, and then he went out of business,” Gutierrez said.

In its short life, the retro planter was popular with landscape designers who liked how it graced the poolside and the patio. The Julius was used at the Geffen Playhouse and in the model residences at the W in Hollywood.

“It was our best seller, but suddenly we couldn’t find anyone locally to make it,” Gutierrez said.

So the Julius was shelved as Gutierrez and Gray looked for another local manufacturer who could turn out consistent colors and forms in small quantities. “Every year, the number of Los Angeles ceramics factories has dwindled,” Gutierrez said. “And because of its size, the larger Julius design doesn’t even fit into most local kilns, so that made it even more difficult.”

Potted recently teamed up with Steve Gainey to reintroduce the Julius in aqua, avocado and matte or glossy white ($149 for a 16-inch-diameter pot, $89 for a 12-inch). Gainey is a third-generation California ceramics maker and president of LaVerne-based Gainey Ceramics, a 60-year-old venture that is one of the last ceramics factories in Southern California. He said he recently changed his business strategy after losing a large percentage of his commercial customers.

“My established banking, real estate and shopping mall market has gone away, but we’re a versatile facility that’s able to change,” Gainey said. “I decided we needed to focus on consumer products and reach out to artists in the ceramics community who have no ability to produce their designs otherwise.”

The Potted partnership is one of several similar arrangements with local artists who appreciate that Gainey is high-quality and homegrown. Gainey said he also has started producing his own designs, including a vase called X-Factor, which the American Museum of Ceramic Art in Pomona recently added to its permanent collection.

Gainey’s embrace of the consumer market follows the national success of Janek Boniecki, who in 1998 acquired the original Bauer Pottery facility in Highland, reissuing classic Bauer pieces for the tabletop and garden, as well as the work of other artists.

Gainey Ceramics also produces Potted’s 12-inch Circle pot ($89), right, inspired by a 1960s hanging ashtray that Gray found at a flea market. Suspended from an 18-inch stainless-steel cable, “it’s perfect for displaying succulents like burrow tails, string-of-pearls or an echeveria,” Gutierrez says.

Earlier this year, Potted and Gainey introduced a matte-white Wedding Cake planter, a three-piece, stacking flowerpot, below. The bottom piece serves as a saucer, while the top and middle “layers” are deep enough to hold plants. The set ($125) measures 11 inches in diameter and is 9.25 inches tall.

“This is our take on the cake platter as a tabletop planter,” Gutierrez says. “Whenever you can lift something up slightly with a pedestal, it looks lighter and fresher.”

Potted plans to develop more products that will be produced by Gainey Ceramics. But Gutierrez is circumspect about the challenge of remaining local while facing the inevitable competition of less expensive knockoffs. “We can’t compete with China on price,” she said. “We can only compete with our originality.”

Potted, 3158 Los Feliz Blvd., Los Angeles; (323) 665-3801.

Gainey Ceramics retail operations, 1200 Arrow Highway, La Verne; (909) 593-3533 or (800) 451-8155.

Link to LA Times @Home story 
— Debra Prinzing

The other day, while talking with my friend Lorene (one of the most creative people I have known since we were college classmates together), I described some of the cool design ideas I’ve spotted in the past few weeks. My own enthusiasm for all this visual stimulation made me realize my “list” could be a blog post here.

After seeing these ideas in Seattle, Los Angeles and New York, my own idea-bank has been rekindled. Witnessing the talent of others doesn’t ever make me envious. No, it makes me want to up my own game and push myself further to do something wonderfully better as a writer, a gardener, a designer.

The type of inspiration I’ve seen lately has been truly exquisite. Great design is great design, whether in the garden, the home, or the restaurant. When you see it, you know it!

There may be no other response than to gaze in awe and say – WOW. But if your muse can be stirred or awakened by these ideas, by all means, use them as a starting point for your own artistic expression. I hope you enjoy where all this beauty takes you!

A TEENAGER WINS

At last month’s Northwest Flower & Garden Show, one of my most favorite annual events, I was invited by Julie Chai of Sunset Magazine to help “judge” the Sunset Outdoor Living Award.

We were smitten by a small but extremely innovative garden called “Paradise (to be) Regained . . . borrowing Thoreau,” which we honored with the Sunset award.

The critera recognizes a garden that exemplifies “fresh, useful and achievable ideas.” In this instance, the designer was 17-year-old Courtney Goetz.

Courtney, the daughter of garden designer and writer Sue Goetz, grew up in the garden-making business. In 2005, when she was 11, Courtney helped mom Sue design a display garden named “A Child of the Garden Grows .  .  .  .” for this same show. Now, she has made a garden herself – and guess what? In addition to the Sunset Award, the show judges honored Courtney with a Gold Medal.

As her Senior Thesis Project for Gig Harbor High School, Courtney wanted her design to be all about “recycling, re-purposing, and ‘re-characterizing’ used materials for use in the garden,” she says. “My goal and intent for this garden is to have green ideas for everyone to instill in their lives. I want the message to get out that not everyone can buy solar panels or hybrid cars, but anyone can and will make a difference by using a little bit less and utilizing what we already have.”

One of the many wonderful – and really clever — details of Courtney’s display garden was the checkerboard “floor” treatment, combining recycled metal grates with ground covers and rocks.

We loved this idea as a modern twist on a “welcome mat.” Courtney selected varieties of sedum and sempervivums in gold and dark green, as well as smooth rocks and the metal grates. It all adds up to a really gorgeous detail in the garden.

Look for exciting things to come from this young talent. We can’t wait to see more!

ROUGH AND SMOOTH TEXTURES

Another wonderful “floor” treatment appeared in a garden called “Wrinkle in Time,” designed by Karen Stefonick of Karen Stefonick Design. Her garden won the Best in Show Award, also called the “Founder’s Cup.”

Since I was able to tour it up close during the judging, I realized how truly creative Karen is when it comes to working with landscaping materials. She devised a patio using two simple ingredients: Concrete Pavers and Tumbled Stone.

Look closely at this pattern created by the slightly offset 1-by-2 foot concrete pavers. By staggering their placement and filling a 2-inch gap at either end of each paver with small rocks, Karen has accomplished two things.

First, she uses the texture of stone to contrast with the smooth concrete, which results in an attractive pattern. Second, this treatment turns a patio into a permeable surface for collecting rainwater into the ground rather than allowing it to stream down to the curb and disappear. Very cool!

BIRTHDAY BOUQUET

During all the Flower Show activity, including giving three talks in two days, I almost forgot to celebrate my birthday. But thankfully, my friends and family didn’t forget.

One of the best surprises was the delivery of flowers from a local West Seattle shop called Fleurt Studio.

The gift-giver was my sister-in-law Sandra B. Henriquez. Her touching gesture of sending flowers was made more amazing because instead of resorting to the generic, 1-800 route, Sandi did her homework to find a local flower shop that offers unique, one-of-a-kind gift bouquets. She called (long-distance from Washington, DC) and spoke with Samantha, the owner, and discussed exactly what would be included in the delivery.

And here’s what arrived: A “floralscape,” an eclectic grouping of five differently-sized vases holding mostly purple and plum ingredients. I loved the whimsical inclusion of two canning jars, a bud vase, a vintage bottle and a miniature glass cup. Together, they created a floral display that no single bunch could equal. Magical, huh?

LOS ANGELES VIBE

After February’s Flower Show madness, March welcomed a trip to Los Angeles, my former home town. Living there for the past four years was an amazing adventure, especially when it comes to learning about design with new eyes. The city, and in fact all of Southern California, was for me a big design graduate school – with lessons in architecture, industrial design, sculpture and history.

While living in LA, I spent a lot of time scouting homes and gardens for the Los Angeles Times HOME section, as well as visiting retail sources for plants, furniture, gardening accents and more.

Rolling Greens Nursery in Hollywood is one of my favorite haunts. It was the site of our Garden Design magazine Hollywood Issue party last April – one of those exciting moments when I said to myself: I can’t believe I’m living here and doing this type of work I love!

When I returned to LA last week to work on a photo shoot for Better Homes & Gardens, I took our art director Scott Johnson to visit Rolling Greens. I wanted him to see several of the area’s cool nurseries. We stocked up on some plants for the next day’s shoot, and poked around buying ourselves tiny agaves to bring home to our colder climes (Seattle for me; Des Moines, Iowa, for Scott – yes, I know. It’s really futile, but we try).

But the wow-factor occurred when I walked into the large space where cookbooks and culinary/gourmet products are typically sold. There along the far wall hung a new installation that I can only describe as a Tea Bag Curtain. One of the staffers told me that the artful treatment had just been hung by Rolling Greens creative director Angela Hicks and her crew.

Hundreds (maybe thousands!) of hand-dyed tea bags, attached to long strings create a beautiful semitransparent cascade, suspended from rods attached at the ceiling. I can only imagine how much time and care was taken to create this rosy-melon masterpiece.

Organic and delicate, this “curtain” is so charming. I am eager to figure out how to replicate it somehow. Simple ingredients paired with masterful execution . . . it adds up to something truly remarkable. This Tea Bag Curtain isn’t “selling product,” but who cares? It goes miles at saying to Rolling Greens customers: we care about design and we’re a place where you can be inspired.

ON TO NEW YORK CITY

Only days after spending 48 hours in Los Angeles, I flew to New York City. I’ve previously written about visiting the awesome High Line Park, but here’s another visual treat, shown purely for its beauty and innovation.

I turned the corner on my way to the Chelsea Market, a huge warehouse-turned-hipster food mall, and there on the corner was a gorgeous Anthropologie window display.

Some super-creative designer turned a dressmaker’s form, yards of zippers, straight pins and crushed butcher paper into a fanciful ball gown. The way the separated zippers form the bodice so the gold and silver metallic zipper teeth sparkle in the light . . . dazzling. But at the top of each zipper, the “end” has been spiraled into a little rosette.

Just take a look and feast your eyes on the charming way a few simple ingredients become Cinderella’s new gown!

Now, go out and do something uninhibited and artistic today. I dare you! I’m going to try it myself.