Debra Prinzing

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Episode 612: Buying an established flower farm, expanding a market for luxury flowers, and scaling up for future growth with Lorin Harrison of Florage

Wednesday, May 31st, 2023

My conversation with today’s guest, Lorin Harrison, knits together the threads of several past Podcast episodes, so before I bring him on, I’ll try and put things into context for you.

Florage fields and sky
Beautiful flower fields and brilliant sky at Florage in Blackfoot, Idaho

In the past, the Slow Flowers Podcast has featured interviews with longtime expert flower growers Ralph Thurston and Jeriann Sabin of Bindweed Farm. Check out links to those previous episodes below:

It was during that 2nd episode that we learned about Ralph and Jeriann’s plans to sell Bindweed Farm, after starting Bindweed in 1991. That same year in the fall of 2019, I met Lorin Harrison at a Slow Flowers meet-up in Salt Lake City, generously hosted by Laura Pittard of Poppin’ Blossoms. I learned of Florage Fresh Cut Flowers, the business he and his former partner Ali owned, a flower farm based in Paradise Valley, Utah, that had expanded to manage marketing and sales for a number of Utah flower farms — a mini-collective.

Snapdragons in the high tunnel at Florage Flower Farm
Snapdragons in the high tunnel at Florage Flower Farm

Fast-forward just months later, and Florage had purchased Bindweed, taking over the Blackfoot, Idaho, flower farm, the sales channels, and more. It’s an impressive and longish story, so I’ll let Lorin tell the rest of it.

flower cooler at Florage
A full cooler of just-harvested blooms at Florage.

Suffice it to say, most flower farmers are coming out of COVID hoping that 2023 will be a year of stability. After enduring so much change and turmoil, floral agriculture deserves it. But so much is uncertain, and my discussion about these issues began when Lorin and I reconnected at the ASCFG conference last August. I’ve been hoping to get him on the Slow Flowers Show and Podcast as a guest, and well, here we are — nine months later and we’re finally doing it!

The Artist's Retreat at Fleuropean
The Artist’s Retreat at Fleuropean — Lorin’s floral design experience
Emily Avenson of Fleuropean
Emily Avenson of Fleuropean

Let’s jump right in and meet Lorin Harrison and learn about what I’m calling Florage 2.0. I hope you learn as much as I did!

Follow Florage on Instagram


Slow Flowers Summit — last chance for LOCAL75 coupon code (expires 5/31/2023)

Slow Flowers Summit 2023 LOCAL75 ticket sale

If you’re hearing this episode on its original air date, Wednesday, May 31st, today is the last day of our Slow Flowers Summit Memorial Day Flash Sale which gets you $75 off of your Summit Ticket. This is the best pricing since we ran our early bird ticket sale last December, so don’t waste a minute. Log onto slowflowerssummit.com to register for this fantastic gathering of Slow Flowers Practitioners — taking place in just four weeks, on June 26-27, 2023 at the Bellevue Botanical Garden. And Slow Flowers Members, don’t forget: you already enjoy a $100-off discount for your registration, so here’s a great way to save $175. We can’t wait to see you in just four weeks at the 6th Slow Flowers Summit!


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you!
(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Capering; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Songs by:
audionautix.com

Episode 428: Utah’s Blossoming Floral Renaissance with Heather Griffiths of Wasatch Blooms and Ali Harrison and Lindy Bankhead of Florage Utah

Wednesday, November 20th, 2019
The Utah sunset at Lindy Bankhead’s Paisley Flower Farm in Cache Valley, Utah

The timing is perfect for today’s all-Utah episode. As we’re working our way through the A-to-Z alphabetical list of U.S. states, this week we land on Utah, sandwiched between last week’s Texas focus and next week’s Vermont focus!

You will recall that I visited Utah this past September to meet with a dynamic group of flower farmers and farmer-florists at Poppin’ Blossoms, where Laura Pittard hosted a wonderful gathering and joined me as a podcast guest. Well, I was so inspired by that visit and wanted to learn more. Today’s episode will be educational as I speak with the leaders of two groups of Utah flower farmers whose models are replicable in other markets.

Slow Flowers member Fawn Rueckert of Sego Lily Flower Farm (left) – presenting at a Utah Cut Flower Farm Association meeting

First you’ll hear from Heather Griffiths of Salt Lake City. She is the president of the Utah Cut Flower Farmer Association, a new nonprofit formed to promote local and sustainable floriculture by supporting local flower farms through education, outreach, and research programs.  Formed in May 2019, the association currently has 33 members, including certified farms and associated members. The group also focuses on educating flower lovers of the economic and environmental impact of local flowers, as well as the diversity of flowers available through Utah Flower Farms.

Lindy (left) and Ali (right) at a Florage Pop Up sale, selling Utah-grown flowers from their farms and from the farms they represent.

Next, you’ll meet Ali Harrison and Lindy Bankhead, two women who formed Florage, an informal flower cooperative based in Cache Valley, Utah, in the northeastern part of the state near Logan. Florage markets and distributes their own flowers as well as the production of several other farms. Florage is a Slow Flowers member organization committed to using sustainable and organic methods to lessen their footprint on the earth. No chemicals or preservative spays are used in bringing their gorgeous blooms straight from their gardens to the table.

The beautiful bounty of Utah botanicals — photographed at a recent Utah Cut Flower Farms Association

This is a juicy episode, packed with ideas and inspiration from three women who didn’t sit around and ask permission to forge ahead to create a market for locally-grown flowers in a state not often associated with ornamental horticulture or cut flowers.

Here’s more about all three of these guests:

Heather Griffiths of Wasatch Blooms, based in Salt Lake City, Utah

Slow Flowers member Heather Griffiths owns Wasatch Blooms, a Salt Lake City-based “urban flower farm.” She writes this on her “about” page: “When you hold my flowers, when you breathe them in deep, I want you to feel the immense love and connection that I do. I want the flowers I grow to convey the message of profound love for each other, the earth, and ourselves. Because Love is what drives me to grow flowers. I grow sustainably to feed the soil and benefit my community and environment. I blend permaculture ethics with market gardening to grow flowers that do more than decorate the table, but that also protect our pollinators and create a diverse ecosystem for the unseen members of our community. Farming is my passion and my calling. Farming is my artistic expression. Flowers are my heart wrapped in petals.”

Ali Harrison of Paradise Valley Orchard and Florage

Ali Harrison owns Paradise Valley Orchard with her husband Lorin. Their flower passion is fueled by the desire to bring natural beauty and art into the lives of clients. Paradise Valley Orchard is a mid-century apple orchard and small farm that serves as a backdrop for the weddings and events. As an artist and self-proclaimed hippie, Ali uses her creativity on the farm daily. Finding solace in getting her hands dirty, Ali sees the farm as her canvas and the flower garden her palette.

Lindy Bankhead of Paisley Flower Farm and Florage

Lindy Bankhead owns Paisley Flower Farm in Cache Valley, Utah. She is passionate about growing flowers and vegetables as organically as possible. Lindy feels blessed to not only be able to raise her four young children alongside the flowers, but to also deliver freshly-cut stems to local florists and customers—people who value the high quality and sustainability of the vibrant blooms. She came to flower farming in 2012, equipped with a degree in Landscape Architecture from USU, a Master Gardener Certification, and years of experience working at local greenhouses and nurseries. With the help of her patient husband and family, she’s transformed their 100-year old farm into a gorgeous, thriving cut flower operation.

Lindy Bankhead, photographed among her flower fields at Paisley Flower Farm

Here’s where you can find and follow today’s guests:

Wasatch Blooms on Facebook

Wasatch Blooms on Instagram

Utah Cut Flower Farms Association on Instagram

Paradise Valley Orchard on Facebook

Paradise Valley Orchard on Instagram

Paisley Flower Farm on Facebook

Paisley Flower Farm on Instagram

Florage on Instagram

The beauty of Utah as an agricultural state at Paradise Valley Orchard

Thanks so much for listening in on today’s inspiring conversations. I have a big grin on my face as I reflect on the energy and enthusiasm shared by these floral entrepreneurs in Utah. There’s lots more to come from this conversation and I’m already eager to plan future episodes triggered by some of the topics discussed today —  from learning more about Dr. Melanie Stock’s cut flower research at the Utah State University to hearing how an established cut flower farm like Bindweed has changed hands from its founders to new owners Ali and Lorin Harrison. Not enough time today, but I hope to revisit Utah and the Slow Flowers members there in 2020. Stay tuned!

The Slow Flowers Podcast has been downloaded more than 547,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

THANK YOU TO OUR SPONSORS

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnership with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Thanks to Florists’ Review, you can now order a subscription for yourself + give one as a gift this holiday season. Set your 2020 intention to enrich your personal and professional development! Click here to find the Buy-One-Gift-One special offer for members of the Slow Flowers Community.

NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse in today’s show notes or visit nwgreenpanels.com to see more.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.  Mayesh recently launched a brand new ecommerce web site. I’m particularly excited about The Product Planner, the newest eCommerce addition, which allows florists to create recipes for events that then calculate the number of stems needed, generating a quote for that order. There’s also ramped up navigation designed to find quality flowers and more educational resources.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

(c) Mary Grace Long Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And if you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Betty Dear; Gaena
by Blue Dot Sessions
http://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from: audionautix.com