Thank you so much for joining us today! If there’s anything I’ve learned from my publishing partner Robin Avni, creative director of BLOOM Imprint, it’s that some stories are best told visually. And today’s guest is going to immerse us in the visual delight of the natural world’s amazing palette for pigments, dyes and paints.
Please meet Julie Beeler, a farmer-florist and owner of Bloom & Dye, based in Trout Lake, Washington in the Columbia River basin.
Julie is a designer, artist, educator and native Oregonian who grew up with a deep love and curiosity for the natural world. Along with her husband, Brad Johnson, she founded and led Second Story, an interactive design studio in Portland until 2012.
A Trout Lake resident since 2014, she conceived and launched Bloom & Dye in 2018 to grow her work and passion to benefit what she values most: curiosity, education, creativity, collaboration, community, and the environment.
Growth often starts with conversations that lead to an interest in knowing more. For Julie, educating others on how plants and their colors reflect the beauty of nature is something she is moved to share as a way to inspire care, stewardship and impact. When she is not digging in the soil, Julie is working in her art studio or leading workshops.
She joined me to introduce her newest amazing project, The Mushroom Color Atlas. Julie gathered a small team of artists and experts to create this free resource. The Mushroom Color Atlas is a reference for anyone and everyone curious about mushrooms and the beautiful and subtle colors derived from them. But it is also the start of a journey and a point of departure, introducing you to the kaleidoscopic fungi kingdom and our connection to it.
Some of you may remember being introduced to Julie and two other talented Slow Flowers members during our April 2021 monthly meet-up – Diving into Dye Plants, with Elaine Vandiver of Old Homestead Alpacas & Gholson Gardens, Lourdes Casañares-Still of Masagana Flower Farm and Tinta Studio and Julie. It was such a fantastic session, and you can watch the replay link above.
I’m so excited that Julie brought this project to life and shared it with our community and anyone who loves plants, the natural world, art and color! And, as we discussed, if you’re in the Pacific Northwest, please come to Julie’s DIY stage presentation at the NW Flower & Garden Festival, Saturday, February 12th at 5 p.m. — Colors from the Dye Garden. I’ll see you there!
Places where you can connect with Julie Beeler:
Follow Bloom & Dye on Instagram and Facebook
Follow The Mushroom Color Atlas on Instagram
It’s a busy week here at the Slow Flowers Society, folks, and I want to draw your attention to two items of note!
First, this Friday, November 12th is our Virtual Member Meet-up for November and the theme is a hot topic for sure: All About Flower Co-ops & Wholesale Hubs. Now that the growing season is winding down for many of our members who are flower farmers or farmer-florists, it’s time to reassess and also plan for the future. We’ve heard from so many members and supporters about the desire to form a collective selling hub for your flowers — but the concept may seem daunting. Of course, there are some established models, most notably, the Seattle Wholesale Growers Market, now in its 10th year. What about some of the newer groups? We wanted to bring their stories and voices to you in the Meet-Up format.
Click on the Link below to sign up for the Meet-Up. You will receive the log-in details. And the session will go for 90 minutes this time around, beginning at 9 am Pacific/Noon eastern on Friday, November 12th.
Our guests include: Connie Homerick of Ohio Cut Flower Collective (left) and Patti Doell of Garden State Flower Cooperative and their presentations will be followed by a Q&A session after which you’ll be invited to join one of three topic-specific breakout sessions, led by:
Jamie Rogers and Carly Jenkins, Killing Frost Farm & Ali Harrison, Florage Farms (Farmers wholesaling their own and others’ product); Amanda Maurmann, co-founder of the Michigan Flower Growers Co-op and florist Haley Tobias on the multi-owner LLC model representing Old Dominion Flower Cooperative
It will be an info-packed session and we’re so grateful to each of the experts who are joining us to share their knowledge with you!
Oh, and another item of note that dropped this week — our annual Member Survey. Following up after a fantastic October Member Appreciation Month, we’d love to hear from you. The reason for this survey is to learn how you feel about all of the ways Slow Flowers Society benefits and supports its members, and to hear your new ideas for features, programs and resources that we might consider for the coming year.
One year ago, in the fall of 2020, I’m pleased to say we had 30% member participation, with more than 200 of you taking time to complete the survey. Our membership has grown since then and the Slow Flowers community is now nearly 900 members. We’re hoping to continue to increase the participation in this year’s member survey. To make it worth your time, here’s an enticement. Every Slow Flowers member who completes the survey by December 3, 2021 will be entered into a drawing for two giveaways: 1. Complimentary Premium membership for 1 year, valued at $249; and 2. a dinner ticket to the four-course, farm-to-table dinner on Monday, June 27, 2022 at the famed Blue Hill Restaurant at Stone Barns Center – during the Slow Flowers Summit, valued at $350.
Thanks in advance for sharing your insights and ideas!
Thank you to our Sponsors!
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thanks to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.
Thanks to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thanks so much for joining us today! The Slow Flowers Show is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
Heliotrope; Open Flames; Turning on the Lights; Gaena
by Blue Dot Sessions
In The Field