Debra Prinzing

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Episode 610: Growing and selling cut flowers in the high desert Rocky Mountain region with Gretchen Langston of Blooms Colorado

Wednesday, May 17th, 2023

Today, we take a trip to rural Northern Colorado, where sisters-in-law Gretchen Langston and Gaylene Moldt operate Blooms Colorado on 40 acres north of Ft. Collins.

Blooms Colorado delivery  van
Blooms Colorado delivery van

It’s fascinating to learn how they have grown this floral enterprise, established in 2017, to serve Ft. Collins, which is their closest metro market; and florists both south and north — in Denver 2 hours to the south and those in the southern Wyoming cities of Cheyenne and Laramie.

Spring tulips at Blooms Colorado
Spring tulips at Blooms Colorado

Blooms sells its flowers wholesale direct-to-designer through two regional flower collectives, including the Northern Colorado Flower Community (NOCO) and the Colorado Flower Collective in the Denver area. They also serve a grocery account in Ft. Collins.

Raised on a small farm in rural Missouri by her teacher-parents, like many country kids, Gretchen swore never to do the same thing. She had her big-city urban experience, and still has her big-time career as Global VP of Risk Management, Environment, Health & Safety for a company that operates most of the large National Park concessions in the U.S., serving parks like Yellowstone, Grand Canyon, Glacier, and Zion.

How does she do it all? Well, one of her not-so-secret weapons is her sister-in-law Gaylene, who Gretchen convinced to move to Colorado to run the flower enterprise. Gaylene is the day-to-day manager of Bloom Colorado, which also the market manager for Northern Colorado Flower Community (NOCO).

As for variety, Blooms specializes in perennials, woodies, peonies and dahlias with about 5 acres in production. Supplying designers who produce destination weddings florals is clearly their niche. Gretchen and I recorded a conversation in the virtual studio recently, and let’s jump right in and meet her. At the end of the interview you will see two very short drone videos that Gretchen shared — they will give you a good idea of the prolific flower farm against the background of stunning, high desert landscapes.

Find and follow Blooms Colorado:
Instagram


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   


This week’s news:

SLOW FLOWERS JOURNAL – Spring 2023 | Celebrations: Our Slow Weddings Edition

Cover art Slow Flowers Journal Spring 2023
Cover art Slow Flowers Journal Spring 2023 | For an October ceremony in Virginia, Little Acre Flowers provided the cake flowers: Sunflowers, dahlias, and companion blooms that echo floral decor and personal flowers. Cake design by Jason Reaves, executive pastry chef, Salamander Resort.
(c) Genevieve Leiper Photography

First up, in partnership with BLOOM Imprint, we have just released the Spring 2023 issue of our ezine Slow Flowers Journal. This issue is free to Slow Flowers members, so if you’re an active member, look for the link to our Celebrations issue in your in-box. Click the link to preview and purchase this issue — it’s packed with inspiring content, and a focus on Slow Weddings, nontraditional boutonnieres, and more people, flowers, and stories about our Slow Flowers Movement.


You’re invited to attend the May Slow Flowers Virtual Member Meet-up

Amy Balsters (left) and Lennie Larkin (right)
We have a special treat for you this month! Two of our keynote speakers for the upcoming Slow Flowers Summit will join us to share a sneak peek of their upcoming presentations and answer your questions about floral design and flower farming!

Our focus is the upcoming Slow Flowers Summit and we’ve invited two of our keynote speakers to join us. Meet Lennie Larkin (above right) and Amy Balsters (above left) who will join us to share a sneak peek of their upcoming presentations and answer your questions about floral design and flower farming! Lennie Larkin of B-Side Farm, will be presenting on “THE FLOWER DOLLAR: Knowing the true cost of your flowers + designs.” Amy Balsters, The Floral Coach, will present a design demonstration on “BUILDING A BETTER BOUQUET.”

Preregistration is required (click link below). See you this Friday, May 19th, at 9 am Pacific/Noon Eastern — on Zoom.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Funk and Flash; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Songs by:
audionautix.com

Episode 570: A visit to Blossom & Branch, Briana Bosch’s Colorado Flower Farm

Wednesday, August 10th, 2022

My guest today is Colorado-based flower farmer and educator Briana Bosch. We recently met in person when Briana attended the Slow Flowers Summit and I’ve been wanting to host her on the show – so we finally got this conversation on the calendar to share with you.

Just a little bit of background: Armed with an MBA from the University of California, Briana established Blossom & Branch in 2019 with her husband.  As she writes on the Blossom & Branch website:

“. . . cubicle life has just never been a fit for me.  Farming runs in my blood: I am a fifth generation farmer, but I myself never thought I would get a chance to start up my own farm!  We got lucky when we found 1.7 acres in the suburbs of Denver and moved to the farm in 2018.”

Briana Bosch (c) Alex Brooks
Briana Bosch during our Slow Flowers Summit Floral Takeover (c) Alex Brooks

The farm name Blossom & Branch refers to the unique site, which is half field (home to field-grown flowers such as annuals, roses and peonies), and half woods–where Briana and her husband focus on providing habitat for wildlife and pollinators through native plants such as chokecherries, american plum, currants, and serviceberries.

Let’s jump right in and meet Briana and learn about her farm, her focus on regenerative farming processes and carbon sequestration – and how she shares her flowers with her community of flower lovers and wedding clients.

Find and follow Blossom & Branch:
on Instagram and Facebook
On-Demand Workshops
Sign up for Blossom & Branch’s newsletter (scroll to bottom of the page)


News for You

FREE Slow Flowers Webinar
Madison Square Park Conservancy Lecture Series
August 18, 2022

Madison Square Park

The Slow Flowers Movement is a response to the disconnect between humans and flowers in the modern era. Slow Flowers connects consumers with the source of their flowers, putting a human face of the flower farmer and floral designer behind each bouquet or centerpiece. 

Join Slow Flowers Society founder Debra Prinzing and Slow Flowers member Janet Kramka, proprietor of Backyard Blooms for a free webinar 3-4 pm PT/6-7 pm ET on Thursday, August 18th. The conversation will focus on the importance of the Slow Flowers Movement, and how their work has both supported and been inspired by it. The Madison Square Park Conservancy Program is free and will be hosted on Zoom.


Slow Flowers Member Discount
Sustainable Flowers Project Workshop
September 18-20, 2022

Sustainable Flowers Project 2022

SUSTAINABLE FLOWERS PROJECT: Slow Flowers has signed on as a partner in the September workshop produced by two of our members, Becky Feasby and TJ McGrath — the Sustainable Flowers Project. The three-day intensive + creative workshop explores sustainability with some of the biggest leaders in sustainable floristry today. The location: Jardin de Buis, in Califon, New Jersey; the dates: September 18-20, 2022.
You’ll learn from Ingrid Carozzi, Tin Can Studios; British Designer Shane ConnollyShane Connolly + Co.; flower farmer and social justice activist Amber Tamm, as well as Andrea Fillippone and Eric Fleisher, environmental designers and owners of Jardin de Buis, as well as from Becky and TJ. They have created a special $150-off promo code for Slow Flowers members who sign up. Register here with SF150.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thanks to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 874,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 


Music credits:
Enter the Room; Turning on The Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com