Debra Prinzing

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Episode 592: Creating a sustainable, streamlined, and low-stress wedding floral business with Carolyn Kulb of Bloom Poet

Wednesday, January 11th, 2023

It’s the first week of January and if you’re like me, you already have swept away the holiday decor and turned the calendar page to 2023. It’s time to shake off 2022 and dive into the new year with a fresh attitude and new commitment to shape our floral enterprises so they not only reflect our personal aesthetic, but also honor our values, personal mission, and the way we want to show up in this world.

Caroly Kulb of Bloom Poet (c) Janet Lin Photography

So I know you will be delighted to join my conversation today with Carolyn Kulb, Seattle-based floral designer and owner of Bloom Poet, a wedding and events design studio.

Carolyn may be familiar to you for two reasons: first, she appeared as a guest of the Slow Flowers Podcast in December 2019; and second, she was a 2021 American Flowers Week botanical couture designer whose futuristic ombre-hellebore dress generated a major wow-factor among the media and flower lovers alike.

In the past year, Carolyn has put all of her focus into the design side of her business, rebranding as Bloom Poet.

Florals by Carolyn Kulb
Spring florals by Carolyn Kulb (c) Janet Lin Photography

Here’s more about Carolyn Kulb: She is the founder and lead artist of Bloom Poet—a full-service wedding florist and event design company based in Seattle, Washington. Bloom Poet serves couples ready to create a meaningful and breathtaking experience for their wedding day. Carolyn helps couples dream big, embrace new ideas, and look to nature for inspiration. Carolyn also offers floral education and coaching to fellow florists and wedding pros. Through online classes and 1-to-1 coaching, Carolyn helps floral entrepreneurs learn proven methods for streamlining their wedding businesses and mastering sustainable floristry methods with less stress.

Carolyn’s work has been featured in national publications such as Flower Magazine, Aisle Society, Well Wedded Magazine, Trends Magazine, and She has been invited to design, teach, and present across the country, including the Northwest Flower and Garden Show, the Slow Flowers Podcast, the Evolve Your Wedding Business Podcast, and American Flowers Week.

Carolyn believes that floral design is an art form, meant to tell the stories of our love. Carolyn wed her college sweetheart 12 years ago so they could serve in the Peace Corps together in Africa. After living in four countries and traveling in many more, Carolyn continues to draw upon multicultural art, architecture, and design influences in the way she crafts experiences for couples. She believes that in our culture, flowers are used to signify our most universal human experiences, and to tell our stories in ways that words cannot. This confluence of art, exploring cultural traditions, and helping people celebrate their milestones is what brought Carolyn to floral design years ago – and why she continues to love doing it.

In her free time, you can find Carolyn cuddling with her senior kitty, laughing with her husband, plotting where to travel next, tending her flower garden, writing music, spending time with friends, and learning Italian.

The analogous winter bouquet that Carolyn designed for the Slow Flowers Show, using all local and CA-grown fresh and dried botanicals

When I invited Carolyn to join me to talk about sustainable wedding florals, she also agreed to design for us on camera.

Part two of this show featured a fun demo in which Carolyn creates a lovely hand-tied wedding bouquet with all locally-grown and domestic flowers, with both fresh and dried ingredients.

Thanks so much for joining us today. As we discussed, Carolyn’s new course, Sustainable Wedding Design, goes live on Thursday, January 12th, and you can find the details at her website, The 90-minute comprehensive training will teach you how to create impeccable, long-lasting wedding designs using foam-free and sustainable floristry methods. As an introductory rate, the course is $97 and includes a 30-minute live Q&A session at the end of the training – or the opportunity to submit questions in advance if you can’t attend the live session. I hope you check it out!.

Find and follow Carolyn at these social places:

Bloom Poet on Instagram and Facebook

Carolyn Kulb on Instagram

News for this Week

Emily Ellen Anderson business coach for artists
Emily Ellen Anderson of Curious Lola
January 13th Slow Flowers Member (Virtual) Meet-Up: Dive into the New Year with a Fresh Vision for your Floral Enterprise
You’re invited to join our special NEW YEAR conversation with Slow Flowers member Emily Ellen Anderson of Curious Lola. Emily is a business (& bravery) coach for artists. She helps creative entrepreneurs sell art to support their life, be willing to be seen and heard, and expand their own creative impact. Through a mix of practical strategy, business tools, and self-awareness exercises, artists who work with Emily grow their art practices in ways they never imagined were possible. The result is a self-assured, empowered artist who is deeply connected with their own creative genius. The result of which is, not surprisingly, a vibrant, flourishing business.  
Join Slow Flowers Founder, Debra Prinzing, as she hosts a conversation with creative business coach Emily Ellen Anderson at our January 2023 “Slow Flowers Members’ Virtual Meet-Up”Friday, January 13th (9:00 a.m. PT/Noon ET)Click on the link below for login details and join this enriching gathering!#slowflowersmeetup

Thank you to our sponsors

This show is brought to you by, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at

And thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at

Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:
Waterbourne; Turning on the Lights; Gaena
by Blue Dot Sessions

by Tryad

In The Field

Episode 432: Slow Flowers’ Holiday Music Special with Carolyn Kulb of Folk Art Flowers; plus, our state focus: West Virginia

Wednesday, December 18th, 2019

It’s that time again, the annual Slow Flowers Holiday Music Special!

Floral design [(c) Suzanne Rothmeyer] by Carolyn Kulb, seen at right.

Today’s guest is Carolyn Kulb of Folk Art Flowers, based in Seattle. Carolyn and I met in the fall of 2018 and I’ve enjoyed watching how she fully participates in the benefits available to Slow Flowers members — from submitting designs to our monthly Slow Flowers Design Idea galleries on to showing up and volunteering for projects like an installation at the Seattle Wholesale Growers Market to celebrate American Flowers Week.

Neon Brass Party, a Seattle “Honk” band — see today’s guest, Carolyn Kulb, wearing a hot pink hat and playing her violin towards the left

Last April, while chatting with Carolyn at the Whidbey Flower Workshop, I learned that she is not only an aspiring farmer-florist but also a musician. She plays and teaches violin and is a member of a HONK band called “Neon Brass Party,” here in Seattle.

I often try and feature a musical guest during the holiday season, so when I learned about Carolyn’s other artistic outlet, I asked if she would join me and share some of her talents for this episode.

You’ll hear portions of a violin piece that Carolyn played for me in person. Here is a link to listen to her digital music compositions.

Roses and peonies, designed by Carolyn Kulb of Folk Art Flowers

But mostly, today we talk flowers — including the trials and challenges facing a startup farmer-florist.

I hope you’ll enjoy the conversation. Carolyn says she started Folk Art after a long journey doing work that did not match her strengths. She continues:

Spring Hellebores by Folk Art Flowers

“Early on I worked with the Peace Corps, which was incredible mostly because I got to work with farmers all day. I kept climbing the ladder, including jobs that let me travel, but I was miserable behind a desk. What I did love about my career was working with other farmers in the field and connecting with people and nature, so I decided to start doing more of that.

“After moving to Seattle, I joined the Sustainable Farming Education Program at Tilth Alliance, which is an incubation program for beginner farmers. I joined a farm to experience a full season in action, and started growing flowers in my backyard. I also did a lot of arranging and experimentation to improve my craft, and designed full-service flowers for several weddings. (I also joined two bands, which is another story!) After this wonderful incubation period of creativity and learning, I finally decided to start Folk Art Flowers. I am so excited and grateful to be able to share some of my joy with you by bringing you beautiful, local, and sustainably produced flowers.”

A lavish dahlia bouquet, designed by Carolyn Kulb of Folk Art Flowers

As a design studio, Folk Art Flowers offers a flower subscription service, individual arrangements, wedding and event flowers, and more. Carolyn sources flowers locally through family farms in the Pacific Northwest, farms that employ sustainable growing practices. In the winter months, she occasionally sources botanical ingredients from California, saying: “I believe in American-grown flowers and will never use flowers that are flown in from another country.”

As you’ll hear from Carolyn, in 2019 with new leased land, she began to realize her dream to grow all of her own florals. Her commitment to sustainability includes everything from growing flowers using organic practices to recycling vases. It also includes a philosophy of building soil health naturally, avoiding the use of pesticides through integrated pest management, using only organic fertilizers, providing habitat for wildlife and bees, and rotating crops.  

Another fun Neon Brass Party band photo with Carolyn at far left

Find and follow Folk Art Flowers at these social places.

Folk Art Flowers on Facebook

Folk Art Flowers on Instagram

Folk Art Flowers on Pinterest

Thank you so much for joining my conversation with Carolyn! I love hearing her story and I know that 2020 will be a big, bountiful year as she develops her new farmland. This is the message that appears on Folk Art Flowers’ web site: “We are a member of the Slow Flowers community, and our flowers are local, meaning that you are supporting local farmers in your community in addition to supporting a small, woman-owned business. Since we use farm flowers, you’ll get to see the seasons change based on what we select for you.  And we might be biased, but we think we create the most beautiful arrangements out there.” — I couldn’t love this sentiment more!

Tamara Hough of Morning Glory Flowers (left), our West Virginia guest; Tamara’s botanical artwork – in process (right)

Fifty States of Slow Flowers continues today with a stop in West Virginia. You’ll hear from Tamara Hough of Morning Glory Flowers, our West Virginia guest in the 2019 Fifty States of Slow Flowers series. A few months ago, we commissioned Tamara, a flower farmer, botanical artist and new Slow Flowers member to design our American Flowers Week branding for 2020! I’m so excited for you to learn more about Tamara and the special role she is playing as our guest artist.

Tamara Hough of Morning Glory Flowers

You can see Tamara’s playful and charming floral ladies, faces and fashions that she posts on her Instagram feed . This artwork captured my imagination as a perfect way to represent the spirit of American Flowers Week! I asked Tamara to create an original illustration with three botanically-styled women to represent the best of Slow Flowers and American Flowers Week. She designed a trio of gals in beautiful floral headpieces, with bits and pieces from the garden used to create all the facial features — and their fashionable looks!

A trio of floral ladies celebrate floral female friendship, by Tamara Hough of Morning Glory Flowers

Check out our American Flowers Week 2020 branding artwork — and download your own badges and graphics here (thanks to Jenny Diaz for the beautiful typography!). Click here to find Tamara’s Etsy shop where you can order prints and cards.

The Early Bird promotion for the Slow Flowers Summit continues through the end of this month and I’m so encouraged by the incredible response we’ve had — passionate and progressive floral folks from nine states from East to West and one Canadian Province have already registered! We encourage you to take advantage $100 off the Member or General registration for the 2020 Slow Flowers Summit and purchase your ticket to the Slow Flowers Summit by December 31st.

If you’ve not yet checked out details, you can find links to all the exciting news about our partnership with Filoli Historic House and Garden, our venue for days 1 and 2 of the Summit (that’s June 28 &29) and our fabulous speaker lineup. By the way, Day 3 is an exclusive, behind-the-scenes tour led by our friend Christina Stembel, CEO of Farmgirl Flowers. This is rare access, folks, available only to Summit attendees. As I said, check out those details in today’s show notes.

The Slow Flowers Podcast has been downloaded more than 558,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnerships with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month.

Thanks to Florists’ Review, you can now order a subscription for yourself + give one as a gift this holiday season.

Set your 2020 intention to enrich your personal and professional development!

Click here for the Buy-One-Gift-One special offer for members of the Slow Flowers Community.

FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at

Arctic Alaska Peonies, a cooperative of family farms in the heart of Alaska working together to grow and distribute fresh, stunning, high-quality peony varieties during the months of July and August – and even September. Thank you to the many farmers and growers who have been part of this operation to supply peonies throughout the United States and Canada.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. 

And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at  

Music Credits:
Glass Beads; Betty Dear; Gaena
by Blue Dot Sessions

Lovely by Tryad

In The Field; Acoustic Shuffle
Music from: