Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

As I was preparing to record this week’s episode I had a flashback to January 2014 and it reminded me of just how young Slow Flowers really was only two years ago.

Leading up to the launch of Slowflowers.com, I’d spent six months working with my designers to create the site’s framework. Having invested more than $10,000 of my own money to get the platform off the ground, I decided to turn to crowd-funding to raise another $12,000 in order to pay the web developer’s bill.

I spent considerable time and effort to set up my Kickstarter campaign, including hiring my friend Hannah Holtgeerts and her then-teenage brothers to create the Slow Flowers campaign video. For those of you who’ve been involved in these crowd funding sites, you know about all the up-front investment of time and resources that’s required prior to ever submitting your project for review.

Why Slow Flowers? from debra prinzing on Vimeo.

On December 24th 2013, less than 24 hours after I had submitted the Slow Flowers campaign to Kickstarter, I received this generic email response:

Unfortunately, this project does not meet our guidelines — resources of this nature do fall outside our scope. This isn’t a judgment on the quality of this project, just a reflection of our focus.

Not only was I devastated, I felt that Kickstarter was wrong and didn’t understand the creative nature of Slowflowers.com. If I had wanted to publish the directory of American flower farmers and florists as a tangible book rather than an easy-to-update web-based directory, I’m sure they would have accepted my proposal. It’s not like I was launching an e-commerce site either. I think it was just a matter of a lazy reviewer who didn’t take the time to thoughtfully read my proposal, but instead made the wrong conclusion and sent me their rejection.

I brushed myself off and turned to Indiegogo, where I should have started in the first place. I resubmitted the exact same campaign that Kickstarter had rejected and within 24 hours – on January 5, 2014, I received this email:

Congrats, ‘Slow Flowers: A Directory of American Flowers, Florists, Designers & Farmers’ is now live! 

My chunk of coal in the Christmas stocking turned into a beautiful diamond, thanks to Indiegogo’s acceptance of the project. What followed was nothing short of amazing, with a 45-day campaign generating more than $18,000 from 229-plus contributors— we exceeded the original funding goal by 54 percent! Look how far we’ve come in just two years!

Slowflowers.com launched in early May of 2014 with 250 listings.

Today, our membership has climbed to 640 in 48 states!

It’s always good to look in the rear-view mirror and see the distance covered. The road was bumpy, narrow and had limited visibility – but our wheels are still on the flower cart and it is my dream to help Slowflowers.com membership climb to 1,000 in 2016.

That is my New Year’s resolution – and you can help me reach that goal by referring fellow flower farmers, floral designers and wholesalers to join the site!

NEWS ITEM

I recently checked in with Slowflowers.com member Laura Beth Resnick of Baltimore-based Butterbee Farm to learn more about the Maryland Cut Flower Growers Association’s winter meetings. Laura is the current president of the Association, which will hold the second of its three winter meetings on January 12th from 10 am to 1 pm (the third meeting is scheduled for February 9th at the same time).

The Maryland Cut Flower Growers Association is a regional group that has met each winter to share information for almost twenty years. The group convenes in Annapolis and the meeting is open to flower farmers in the Chesapeake Region, which includes Maryland, northern Virginia, southern Pennsylvania, and Delaware.

Before you hear her voice, I’ll share a little bit more about Laura Beth. She is a Baltimore native who launched Butterbee Farm in 2013 after a few years apprenticing on East Coast organic farms. The farm’s first seeds were sown on a 13th of an acre in the Reservoir Hill area outside Baltimore. Midway through the summer, artist and California transplant Jascha Owens volunteered on the farm, and the two have been farming together ever since, now farming on nearly two acres thanks to increasing demand for their beautiful flowers.

The Maryland Cut Flower Growers Association meeting will be held at the Maryland Department of Agriculture Building (50 Harry S. Truman Parkway in Annapolis). For more information, you can contact Laura: butterbeefarm@gmail.com. I hope you are able to attend if you’re in the area.

OUR 2016 FORECAST

As promised, Let’s kick off 2016 with my Floral Insights and Industry Forecast. I’ve been tracking shifts and concepts that are taking hold in the American floral world.  I know some of you have already experienced these developments. In fact, my conversations with guests on the Slow Flowers Podcast have greatly influenced this list.

READ MORE…

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

This week we’re celebrating the 50,000th download of the Slow Flowers Podcast.

As of today, we’ve produced 97 episodes bringing you the leading voices in the American Grown floral community – from flower farmers to floral designers, the inspiring people working to save flowers as part of our nation’s agricultural heritage and keep our flowers local, seasonal, sustainable — and American grown.

I am grateful to my past guests, each of whom has shared his or her story with listeners. And I’m so thankful to listeners who regularly tune in, comment, share and like this endeavor.

Before we meet Abbie Zabar, this week’s guest, I wanted to share a text that I received this week from my friend Sarah Pabody of Triple Wren Farms located just north of Bellingham, Washington.

Sarah and her husband Steve Pabody are big promoters of the Slow Flowers Movement. When Sarah leads design workshops at Triple Wren she does something for which I’m so grateful.

Each student is handed one of the Slow Flowers infographics that reads “Where do your flowers come from?”

Then Sarah leads a short discussion about the frightening statistics revealing the small percentage of domestic flowers in the marketplace versus imported flowers, as well as the cost of those imported flowers, both environmentally but also economically, to local communities.

She texted me photos of last weekend’s workshop, which I have permission to share with you.

 

 

Said Sarah: “I thought you’d like to see your Infographics in action – at every workshop, I issue a challenge to each person to casually ask another person in their lives (grocery florist, family member, however they can work it into their daily conversation),”Do you know where these flowers were grown?”

If anyone listening to this story feels moved to do the same with their own customers, please follow this link to our graphics, which you are welcome to download and copy. Thanks for the inspiration, Sarah!

Okay, today’s guest is thoroughly inspiring in a completely different way. When I first read the news that the work of Abbie Zabar, a New York-based artist and longtime virtual friend in the garden-writing world, was going to be celebrated this coming weekend with the opening of an exhibit of her floral drawings, I had to share her story with you.

As you will hear in our conversation, Abbie is a close observer of nature and of flowers, especially. She captures what she observes with colored pencils on sheets of rather ordinary paper or cardboard.

For one decade of her life, from the early 1990s to the early 2000s, Abbie walked from her apartment in New York City’s upper east side to the famed Metropolitan Museum of Art on Fifth Avenue. She entered the impressive Great Hall during the early hours, found a place to sit, and proceeded to sketch the grand floral arrangements on display there each week. (I feel quite an affinity for someone who honored such a creative ritual week after week; after all, I managed to make a bouquet each week for one year and ritualized that practice, but Abbie’s ten-year observance is hugely impressive).

Abbie was enthralled by the five enormous flower-filled urns that stood in the Met’s Great Hall. At the time, the pieces were created by Chris Giftos, the Met’s former Master Floral Designer and Director of Special Events. For more than 30 years, Mr. Giftos was responsible for the beautiful arrangement in the Great Hall. And, as Abbie describes, the flowers occupied four large niches carved from the central piers, as well as the centrally located Information Desk. The weekly arrangements of fresh flowers appear, thanks to an endowment provided by the late Lila Acheson Wallace, who was one of the Museum’s largest single benefactors.

It’s no surprise to learn that Abbie and Chris became good friends. The fondness she had for this floral artist are reflected in each drawing she made in response to his work. Incredibly alluring, her diminutive floral portraits are breathtaking in both their simplicity and their complexity. Abbie’s own experience as a gardener and her innate knowledge of the flowers, fronds and leaves before her allowed her to capture the splendid bouquets with a sure and deft hand, well before the Museum opened its doors for the day.

Working in situ and in pencil—the only implement allowed in the space —her drawings showcase the vibrancy, variety and vitality of the displays, as captured in one quick sitting.

You will hear more about her process in our conversation, and please visit debraprinzing.com to see examples of the pieces that will be unveiled in this upcoming exhibition.

The show is called Abbie Zabar: Ten Years of Flowers, on view June 7 through October 4 at Wave Hill, a beautiful public garden and cultural center in The Bronx. The event is free with your admission to the grounds.

And here is a little more about Abbie’s background:

Abbie Zabar is an acclaimed artist, graphic and garden designer, and the author of five books. Her first book, The Potted Herb (1988), is now considered a gardening classic.

She has created garden and graphic designs for numerous prestigious companies and organizations, including Bergdorf Goodman, Daniel Boulud’s restaurants and PS 198.

Her landscape collages have been represented by Allan Stone and BlumHelman, and Flowers in the Great Hall of the Metropolitan Museum of Art series has been represented by Ursus Books & Prints and the Horticultural Society of New York.

Abbie’s artwork has been shown at the Museum of Modern Art, the Cooper-Hewitt Museum, the Parrish Museum, the International Paper Corporation, the Louvre, the Institute of Contemporary Arts (London) and the Vigeland Museum (Oslo), and is part of the permanent collections of the Mead Paper Corporation of America, the Brooklyn Museum, the Jewish Museum, the Hunt Institute for Botanical Documentation and the Smithsonian Museum.

Abbie’s illustrated articles have appeared in Garden Design, Horticulture, Fine Gardening, Gourmet and The New York Times, as well as in numerous esteemed British publications. She received the 2010 Award for Best Newspaper Writing from the Garden Writers Association for her piece “A Vine in the Sky,” published in The Forward.

In 2014, she was honored with the North American Rock Garden Society’s Carleton R. Worth Award, given to an author of distinguished writings about rock gardening and rock garden plants. Zabar is currently the Program Chairperson for the Manhattan Chapter of the North American Rock Garden Society and a Learning Leader at P.S. 198.

 

 

 

 

 

 

 

 

 

 

As Abbie and I discussed, not only is the exhibition at Wave Hill available for public viewing all summer long, continuing to October 4th, she has a second show in the works, which will run September 16th to October 2nd at W.M. Brady & Co., a gallery at 22 East 80th Street, just a few steps from The Metropolitan Museum of Art.

This collection of drawings includes the series of small floral studies that Abbie and I discussed at the close of our interview (and she generously shares a sneak peek of a few of those pieces here).

From the grand floral arrangements at the Met to these intimate moments of singular blooms captured in small vases, Abbie’s gifts as an illustrator of flowers are evident. And I know you’ll be as enchanted as I am. By the way, many of these pieces will be available for purchase, so please follow the links to the two institutions (Wave Hill and W.M. Brady & Co.) to inquire if you’re interested in a list of available works.

Thank you, Abbie Zabar, for showing us flowers in a new way. Not everyone is an artist or has the ability to use a pencil so masterfully as my friend Abbie. But this conversation has moved me to use my innate skills of observation more acutely, whether I’m on a walk in the park, purchasing flowers from my favorite flower farmer, or tending to plants in my own backyard.

Thanks again for joining me today for another wonderful conversation about flowers. Listeners like you have downloaded the podcast more than 50,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.