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SLOW FLOWERS Podcast: All About Growing Lavender with Susan Harrington (Episode 117)

Wednesday, November 27th, 2013

Close your eyes. Take a deep breath. Think about seeing a vivid purple-tinged field of lavender. Now imagine yourself walking through it, brushing your fingertips on the scented flowers dancing tall on their wand-like stems. Don’t you wish you could be transported to that place right now?

Fresh cut bunches of lavender from Labyrinth Hill Lavender (photo courtesy Susan Harrington)

Fresh cut bunches of lavender from Labyrinth Hill Lavender (photo courtesy Susan Harrington)

 

There is something so evocative about Lavandula, the plant that is the basis for all of Susan Harrington’s growing, writing and teaching activities. The owner with her husband Jack Harrington of Labyrinth Hill Lavender, Susan is today’s guest on the Slow Flowers Podcast.

Susan connects people with lavender, whether at the farmers' market, in workshops and through her web-based educational programs.

Susan connects people with lavender, whether at the farmers’ market, in workshops and through her web-based educational programs.

We met up recently after I attended one of Susan’s inspiring (and intoxicatingly fragrant) workshops at a local garden center. Susan and I discussed her decade-long adventure growing lavender on her “backyard farm” and how that led to a vibrant cottage industry selling fresh-cut lavender and dried lavender buds, first at the farmers’ market and later via mail order. Susan has expanded Labyrinth Hill Lavender into online training for others who want to get into the lavender-growing business and now, a regional conference for lavender farming.

Here is her famous lavender labyrinth, planted with 150 Lavandula x intermedia ‘Fred Boutin’ plants. The labyrinth measures 40-feet in diameter and produces about 700 fresh-cut bundles of lavender per season. 

The lavender labyrinth at peak of season. Photo, courtesy Susan Harrington

The lavender labyrinth at peak of season. Photo, courtesy Susan Harrington

Susan mentioned her YouTube video in which she demonstrates her Lavender Bud De-Nuding Process. It’s a little tongue-in-cheek, but clearly a huge success as a method for anyone harvesting lavender buds for aromatherapy or crafting:


More details discussed in our conversation:

Information about Susan’s online lavender growing course, and her FREE mini-course on growing lavender

Information about the October 2014 Northwest Regional Lavender Conference, which Susan and Jack are producing with the Oregon Lavender Association. 

 

SLOW FLOWERS: Week 47

Sunday, November 24th, 2013

Leaves, Branches, Berries and Blooms

aluminum pot

The ideal, low, autumn holiday centerpiece

Ingredients:
20 stems smooth eucalyptus foliage (Eucalyptus gunnii), grown by Charles Little & Co.
5 large leaves from oak leaf hydrangea (Hydrangea quercifolia), harvested from my garden
10 stems purple beautyberry (Callicarpa bodinieri var. giraldii ‘Profusion’), grown by Charles Little & Co.
7 stems rose hips (Rosa multiflora), grown by Charles Little & Co.
7 purple coneflower seed heads (Echinacea purpurea), harvested from my garden
5 stems pincushion flower seed heads (Scabiosa stellata ‘Paper Moon’), grown by J. Foss Garden Flowers
7 stems ‘Supergreen’ hybrid tea roses (Rosa ‘Supergreen’), grown by Peterkort Roses
 
All the textures and ingredients of the season, with a little polish from the Oregon-grown roses.

All the textures and ingredients of the season, with a little polish from the Oregon-grown roses.

 
Vase:
5-inch tall x 17-inch long aluminum planter with three 6-inch wide planting sections
Grow This
Garden for foliage: Perennials and shrubs produce some of the most interesting “greenery” for DIY floral designers. Clipping leafy branches from your own backyard is obviously more economical than buying foliage. But it also means the difference between a prosaic bouquet and one with loads of personality. Unique silver, burgundy, gold and blue-green leaves of all sizes and textures lend garden-inspired style to your designs.

 

SLOW FLOWERS Podcast: Meet Berkeley’s Eco-Floral Maven, Pilar Zuniga of Gorgeous and Green (Episode 116)

Wednesday, November 20th, 2013
Pilar Zuniga is a Berkeley-based, eco-Green floral designer and outspoken advocate for locally-grown, sustainable flowers and design practices.

Pilar Zuniga is a Berkeley-based, eco-Green floral designer and outspoken advocate for locally-grown, sustainable flowers and design practices.

Meet Pilar Zuniga, owner of Gorgeous and Green, a Berkeley-based boutique and eco-floral design studio. She’s my guest in this week’s Slow Flowers Podcast with Debra Prinzing.

Pilar started Gorgeous and Green nearly six years ago after she discovered how hard it was to plan her own sustainably-minded wedding. Since then, her venture has expanded from a floral studio designing for weddings and special events to a charming storefront on College Avenue in Berkeley.

One of Gorgeous and Green's bridal bouquets in a sultry green and dark purple color scheme.

One of Gorgeous and Green’s bridal bouquets in a sultry green and dark purple color scheme.

There, you can find a full-service floral and gift shop that carries uncommon goods, curated by Pilar, including vintage jewelry, locally-made goods, recycled-paper stationary,  organic bath and beauty products — and of course, local and sustainably-grown flowers. Gorgeous and Green recently won the Best of Berkeley 2013 award in the florist category.

For anyone interested in learning how a brick-and-mortar retail flower shop can make it in today’s era of mass merchandising and big boxes, you’ll want to join my conversation with Pilar.

She is blazing a new trail and is the TRUE definition of a LOCAL FLORIST….a hometown, Main Street flower shop that goes the full distance to source from local flower farms in her own backyard. 

Succulents grace the wedding table for a Gorgeous and Green client.

Succulents grace the wedding table for a Gorgeous and Green client.

483274_10151503701057210_305906289_nHere’s her answer to the “Why Sustainable”? question:

A Native American proverb suggests that all that we do today must be done with the next 7 generations in mind.

The mainstream floral and gift industries have many byproducts like pesticide pollution, dependence on plastics, underpaid labor, hazardous working conditions and excessive CO2 Emissions. Additionally, events are the producers of more waste and CO2 emissions. The average wedding emits 12-14 tons of CO2, more than a person emits in a full year.  

We can minimize these negative effects by amending our practices to become sustainable ones.  For Gorgeous and Green, sustainability means using methods that we can afford to duplicate without negatively affecting the environment and people around us. With a lot of creativity and research, we have been able to develop floral practices and offer gift products that allow us to do just that.

Gorgeous and Green wants to be mindful of not just how we leave our world for the next generation, but how we touch those people and places that were involved in the beauty we created today. 

Take a look at our Services section or visit our On-Line Boutique page to see just what we have come up with so far. We’re always creating new ways to save the earth and stay gorgeous.

Another yummy seasonal floral arrangement, using California-Grown flowers from farmers Pilar knows and supports.

Another yummy seasonal floral arrangement, using California-Grown flowers from farmers Pilar knows and supports.

In the second half of our interview, Pilar and I scratched the surface on a MAJOR topic that’s going on right now in the floral world. It regards the concern she and I — and so many others — have about that green florists’ foam, the crumbly, brick-shaped chunk that you often find stuck inside a vase delivered from a floral wire-service. It is a conventional product that has been around since the Postwar 1950s, developed, so it seems, to make arrangements look fuller using fewer stems of flowers and foliage.

The simple economics have (sadly) led many florists down the rabbit hole of same-old, same-old, unimaginative designs based around the foam. I believe it’s a crutch that limits creativity and certainly hurts the people and environment who encounter it. 

Every single week I hear from florists and designers who tell me they are weaning themselves off the product, which is made by a small group of manufacturers in the US and abroad. Those designers are eager to find alternative ways to stabilize stems, such as some that Pilar and I discussed. I will devote a future episode of the Slow Flowers Podcast to more extensive information on this topic. 

The bounty of local farms makes its way into Gorgeous and Green's designs.

The bounty of local farms makes its way into Gorgeous and Green’s designs.

Pilar was one of the first to speak out and warn florists about the risks of using chemically-based foam. As I mentioned in our interview, every time I did a web search about this topic, her blog posts popped up, as early as 2009. Here are some links you’ll want to read: 

(March 4, 2009) Floral Foam: Not so Green 

(September 5, 2009) Biodegradable Floral Foam, Where Are You?

(February 18, 2011) Let’s Change Floral Foam

(August 16, 2011) MSDS Floral Foam

If you’re looking for “green” alternatives to floral foam, check out my blog post about Eco-Friendly Design tips, excerpted from Slow Flowers.

Thank you  for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, we’ve had more than 3,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

All photographs courtesy of Gorgeous and Green. Thanks Pilar!

SLOW FLOWERS: Week 46

Sunday, November 17th, 2013

A (LOVING) CUP FULL OF AUTUMN

The last flowers of summer, not to mention those like me who love them, are often reluctant to disappear come fall. That was the case with these beautiful Cafe au Lait dahlias.

The last flowers of summer, not to mention those like me who love them, are often reluctant to disappear come fall. That was the case with these beautiful Cafe au Lait dahlias.

 

Love the detail on this trophy, which my friend Kathryn Renner urged me to acquire.

Love the detail on this trophy, which my friend Kathryn Renner urged me to acquire.

Ingredients:

5 stems Rosa ‘Piano Freiland’, grown by Peterkort Roses
3 stems Dahlia ‘Cafe au Lait’, grown by Jello Mold Farm
9 blades green millet (Setaria italica ‘Highlander’), grown by Jello Mold Farm
3 stems scarlet oak foliage (Quercus coccinea), grown by Oregon Coastal Flowers
3 stems wild rose hips, harvested by Oregon Coastal Flowers
 
Vase:
10½ inch tall x 4-inch diameter vintage silver loving cup (look for old trophies at thrift stores or online auctions; or perhaps you’ll find one in the family that has personal meaning).
 
Design 101
A floral designer’s recipe: To create a classic floral arrangement, I need ingredients to fulfill three purposes. First, I choose the diva – an eye-catching, dramatic bloom with a symmetrical or dome-shaped form, such as a rose, peony or dahlia. Then I add taller ingredients to emerge from the main cluster of diva flowers. Flowering, fruiting or foliage-laden branches are ideal – I consider them the arrangement’s exclamation point. Finally, I add softer elements to drape over the edge of the vase, dripping like chandelier crystals.
 
 
 

SLOW FLOWERS Podcast: Teri Chace, Author of “Seeing Flowers,” a remarkable new book (Episode 115)

Wednesday, November 13th, 2013

Chace_Cover“Enter a rare world of beauty and intricacy,” promises the press release for “Seeing Flowers,”  a remarkable new book featuring the highly detailed, almost transparent flower photographs of Robert Llewellyn. Using a unique photo process that includes stitching together large macro photographs, the visual artist reveals floral details that few of us have ever noticed: The amazing architecture of stamens and pistils; the subtle shadings on a petal; the secret recesses of nectar tubes.

I learned much more about the secret life of flowers in today’s podcast interview with Teri Dunn Chace, the writer with whom Robert Llewellyn collaborated. A longtime horticultural writer and formerly on the staff of Horticulture magazine, Teri blends literary and scientific sources for her essays about 343 popular flowers.

These are blooms beloved by gardeners and floral designers alike and together Robert and Teri portray flowers as you have never before seen them. They gave me a deeper appreciation of how and why flowers have become so embedded in human culture.

In preparing for my podcast interview with Teri, I went back and spent some time with Robert’s earlier book, Seeing Trees, with writer Nancy Ross Hugo. When that book was released in 2011, I was blown away by the detailed process he goes through to capture the essence of leaves, seeds, pods and other tree parts. Each subject is photographed up to 50 times at various distances and the final work is a composite of the sharpest areas of each individual image. The resulting photographs are of stunning hyper-real clarity, as if Robert has found a way to circumvent the limitations of the human eye through his lens. When Seeing Trees was released, publisher Timber Books created a video of the process.

Please enjoy this conversation with author Teri Chace, and add Seeing Flowers to your library reference shelf. Our conversation is a whirlwind tour of flowers, literature and garden writing. You’ll enjoy the ride.

Jaunty blooms of chicory, or Cichorium intybus, open for only a few hours a day. Then the color of the ray flowers rapidly drains away, fading to white. Its dried, ground roots can be used as a coffee substitute.

Jaunty blooms of chicory, or Cichorium intybus, open for only a few hours a day. Then the color of the ray flowers rapidly drains away, fading to white. Its dried, ground roots can be used as a coffee substitute. 

During my interview with Teri, we read aloud three literary pieces from Seeing Flowers. Here they are for you to read again, interspersed with a few of Robert’s images:

“The rose is a rose,

And always was a rose.

But now the theory goes

That the apple’s a rose

And the pear is, and so’s

The plum, I suppose.

The dear only knows

What will next prove a rose.

You, of course, are a rose —

But were always a rose.”

Robert Frost, “The Rose Family,” 1928 

The cup in the center of a daffodil is called a corona. Some are short, like a shallow bowl, while others are longer, more like a trumpet. Some have frilly edges, and some are rimmed with a contrasting color.

The cup in the center of a daffodil is called a corona. Some are short, like a shallow bowl, while others are longer, more like a trumpet. Some have frilly edges, and some are rimmed with a contrasting color.

“Why do two colors, put one next to the other, sing?

Can one really explain this? No. Just as one can

never learn how to paint.”

Pablo Picasso, Arts de Frances, 1946 

Look past the blue petals of viper's bugloss, Echium vulgare, and you'll see that the flowers also feature red stamen filaments and blue pollen. These help them to stand out in form as well as color to pollinators - and to us.

Look past the blue petals of viper’s bugloss, Echium vulgare, and you’ll see that the flowers also feature red stamen filaments and blue pollen. These help them to stand out in form as well as color to pollinators – and to us.

“Ice cream on green cones

white hydrangeas in full bloom

cool the summer day”

Haiku by CDSinex, 2011 

Teri Dunn Chace, author of "Seeing Flowers"

Teri Dunn Chace, author of “Seeing Flowers” 

 

Robert Llewellyn, photographer of "Seeing Flowers"

Robert Llewellyn, photographer of “Seeing Flowers”

ENTER TO WIN: Timber Press is celebrating the publication of Seeing Flowers with an online promotion offering a one-of-a-kind prize. You can enter to win a fine gallery quality print of a photograph from this book. Take a peek at the gorgeous print and the contest details here.  NOTE: the Contest Entry Deadline is this Friday, November 15th.

Thanks for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, we’ve had more than 2,650 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

 

 

SLOW FLOWERS: Week 45

Sunday, November 10th, 2013

VINTAGE PATINA

Oh how I love the way hydrangeas respond to cool weather as fall settles in!

Oh how I love the way hydrangeas respond to cool weather as fall settles in!

Sea Oats (Chasmanthium latifolium) are like little sparklers emerging from the hydrangea mound.

Sea Oats (Chasmanthium latifolium) are like little sparklers emerging from the hydrangea mound.

Ingredients:

12 stems mop-head hydrangeas (Hydrangea macrophylla), harvested from my garden (note, the lace-cap hydrangeas don’t have the same visual impact as the mop-head form)
20 stems Dusty Miller (Centaurea cineraria), grown by Charles Little & Co.
25 stems sea oats (Chasmanthium latifolium), grown by Jello Mold Farm
 
Vase:
7-inch tall x 11-inch diameter cast-iron urn. Intended as a planter, it converts to a watertight vase when lined with a plastic bowl.
 
 
This was the very first arrangement I designed in early November 2011 when I dreamed up the bouquet-a-week-for-a-year project.

This was the very first arrangement I designed in early November 2011 when I dreamed up the bouquet-a-week-for-a-year project.

Eco-technique

Preserve your bouquet: There’s a bonus to using these late-season flowers in an arrangement. As the vase water slowly evaporates, the mop-head hydrangeas, Dusty Miller foliage and sea oats will air-dry without changing shape or color.
 
I created the arrangement you see here during the first week of November and by the following May it looked just about the same. By then, I needed the urn for another project, so I disassembled the preserved ingredients and tossed them in the compost bin. Not every cut flower will air-dry as nicely as this trio did, but with a little experimentation you’ll soon notice that some long-lasting ingredients can be preserved for months.
 

A BONUS BOUQUET: Using some of the same elements, here’s a bouquet I made this week, November 2013. It employs the same weathered urn, hydrangeas, a lacy form of Dusty Miller, rose hips, feverfew sprays and a few Cafe au Lait dahlias. This is a favorite style to which I continue returning. Love it!

An autumn arrangement glows on a table by my front door.

An autumn arrangement glows on a table by my front door.

SLOW FLOWERS Podcast: East Coast-West Coast, meet Jennie Love and Erin Benzakein, creators of The Seasonal Bouquet Project (Episode 114)

Wednesday, November 6th, 2013
bouquet poster

Jennie Love and Erin Benzakein are the dynamic east-west floral duo behind The Seasonal Bouquet Project. This lovely poster was hand-illustrated by Shannon Collins 

 

group

Courtesy of The Seasonal Bouquet Project, a photo from one of Jennie and Erin’s workshops in October. Erin Benzakein is seen 3rd from left, back row; Jennie Love is seen 6th from left, back row. 

For the past few years, I’ve been interviewing and writing about a category of designer who I dub the “farmer-florist.”

These include a rare group of individuals in the flower world who are equally talented in the science of growing flowers and the art of designing them. 

Jennie

Jennie Love, farmer-florist, and owner of Love ‘N Fresh Flowers, of Philadelphia

You’ll meet two of those talented people on today’s podcast, Jennie Love of Love ‘N Fresh Flowers in the Philadelphia area and Erin Benzakein of floret flowers in Washington’s Skagit Valley. 

Both Erin and Jennie have been in the business of creating stunning floral art with locally grown materials for several years now. Their west coast/east coast friendship prompted these flower friends to create THE SEASONAL BOUQUET PROJECT in early 2013. Their first post featured yummy, early spring flowers, posted on March 5th.

The Seasonal Bouquet Project emerged from a winter brainstorming session about “how to feed our souls’ fires during the hectic months of the growing season and how to further demonstrate the beauty of locally grown flowers to a wider audience.  And, to be completely candid, it’s a bit of a competitive double dog dare between two people who like to have some fun,” according to their website. 

Benzakein family

Erin Benzakein, with her husband Chris and children Elora and Jasper. I took this photo last summer at floret flowers, their farm in Washington’s Skagit Valley.

All the materials used in the bouquets were grown within a 25 mile radius of the respective designer, the vast majority coming straight from their own flower fields.  

As they wrote on their website: “Since  we’re on opposite coasts growing in very different climates, this project is a showcase for what’s available through the seasons across the country.” People all across the country and around the globe, for that matter, followed along on the gorgeous journey. Erin and Jennie also invited readers to post photos of their own bouquets, as long as the ingredients were within that 25-mile radius. 

As you will hear in this interview with Jennie and Erin, which took place on October 25th via Skype, the friends cooked up a 2-day workshop to celebrate the “end” of their season. They planned “The Seasonal Bouquet Project LIVE” and scheduled the event to take place on Jennie’s flower farm in Philadelphia. Listen along to hear what happened next – and gain inspiration and insights into the life of a farmer-florist.

Photos to enjoy from Jennie Love and her farm:

Jennie

Jennie farms on agricultural land that dates back to William Penn. Photo by Maria Mack Photography ©2012 http://mariamackphotography.com

 

A beautiful summer bouquet, grown & designed by Jennie Love Maria Mack Photography ©2012  http://mariamackphotography.com

A beautiful summer bouquet, grown & designed by Jennie Love Maria Mack Photography ©2012 http://mariamackphotography.com

 

zinnias in July

Zinnias in July, designed by Jennie Love.

Photos to enjoy from Erin Benzakein and her farm:

floret roses

Garden roses at floret flowers, August 2012. I took this shot during our photo shoot for Country Gardens magazine. 

 

Floret Bouquet

Erin’s bouquet, designed for Country Gardens magazine.

Thanks for joining me in this episode of SLOW FLOWERS. Because of your support as a listener, we’ve had more than 2,200 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

SLOW FLOWERS: Week 44

Sunday, November 3rd, 2013

TARNISHED AND TEXTURED

Tillandsia detail

Super-popular tillandsias, especially this ghostly-white species, makes for an interesting fall centerpiece.

Ingredients:
1 Tillandsia xerographica plant, a gift from Nan Sterman (Tillandsias benefit from a light spritzing of water every week or so) 
3 Japanese nest egg gourds, grown by Jello Mold Farm
5 Tennessee dancing gourds, grown by Jello Mold Farm
9 stems Scabiosa stellata ‘Paper Moon’, grown by J. Foss Garden Flowers
Vase:
5½-inch tall x 16-inch long x 6-inch wide, vintage cast-iron planter, found at the Long Beach Flea Market
 
Tillandsia in a tarnished urn.

There’s a pleasing asymmetrical balance created by using this tillandsia on the right side of the design, as it echoes the urn’s curved handle on the left.

 
Design 101
Balance, a design principle: Balance is deeply ingrained in our psyches. In the garden or in a vase, a visuallybalanced design feels pleasing to the eye; when something feels out of balance, it can be agitating to look at. Balance is divided into three categories: Asymmetrical (seen here), in which both halves of a composition may express similar visual weight but are unevenly positioned.
 
Balance is created by a shift in weight on either side of a central fulcrum. Here, you see that the left side of the arrangement reveals the decorative handle of my urn, while the right side of the arrangement offsets it with the curved leaves of the tillandsia. Symmetrical or bilateral balance means that both sides of a composition are equal, one side essentially mirroring the opposite side. Formal flower arrangements are often symmetrical. Radial balance emanates from a central core, like the rays of a sunflower or spokes of a wheel. This dynamic approach appears in perfectly-domed bridal bouquets or centerpieces designed for 360-degree viewing.

 

SLOW FLOWERS Podcast: American Flower Farming Update with Lane DeVries (Episode 112)

Tuesday, October 22nd, 2013
Lane DeVries

Meet Lane DeVries, CEO of The Sun Valley Group, America’s largest cut flower farm, and Chairman of the California Cut Flower Commission.

American Flower Farming Update with Lane DeVries, Chairman of the California Cut Flower Commission (Episode 112)

Today’s interview is with Lane DeVries, a fourth generation flower farmer who grew up in his family’s business in Holland until he came to the US in 1983, at the age of 23.

I’ve gotten to know Lane in the past few years while partnering with him on projects for the California Cut Flower Commission, the advocacy agency that promotes that state’s 225 flower farms. His farm, The Sun Valley Group, based in Arcata and Oxnard, is the state’s largest (in fact, it’s the country’s largest).

Lane and I recently met in Portland, at the Field-to-Vase Dinner, a very special gathering of flower farmers, florists, flower retailers and wholesalers and the media, held on October 8th.

I co-hosted the event with the CCFC and our goal was to convene floral industry leaders to discuss new initiatives in the American Grown Flower Movement.

The underlying message: partnering with your would-be competitors is a good idea when it comes to changing how consumers connect with domestic flowers.

New Seasons Market

Lane takes time to meet flower consumers as often as possible. He recently made an appearance at New Seasons Market in Portland, Oregon.

My podcast interview with Lane took place via Skype, a few days after that dinner. Please enjoy our conversation and meet a man who lives and breathes cut flowers. I love that Lane, in spite of all of his professional success, continues to eagerly seek out the next new thing. He sees old flowers in a new way and improves on customer favorites with new hybridizing methods.

He is a visionary and I credit Lane with his amazing leadership moving his own flower farming community into an important dialogue about American grown flowers.

The next time you see a blue-and-yellow license plate-style CA-Grown label on a bouquet of flowers at the supermarket, you’ll have people like Lane DeVries to thank.

cover_flower_confidentialHighlights of Lane’s long career in the U.S. cut flower industry are chronicled in Amy Stewart’s 2007 book, Flower Confidential: The Good, The Bad, and the Beautiful – and you can read an excerpt of that story here, courtesy of Amy and Algonquin Books of Chapel Hill (c) 2007 and 2008. All Rights Reserved. 

(Photos (c) Linda Blue, courtesy of the California Cut Flower Commission)

Local Flower Growers Say: “Pick Me” – The Field-to-Vase Dinner Recap

Sunday, October 20th, 2013

Note: This article originally appeared in the online edition of The Oregonian, October 17, 2013. Click here to read the online version where you can comment and Tweet the link. I want to acknowledge up front that the Field-to-Vase Dinner concept and format began in June 2013 at the Monterey Bay Greenhouse Growers Dinner, created by my friend Kathleen Williford of the California Cut Flower Commission. The Portland event earlier this month was based on her model and she was there in spirit! Follow Kathleen at @kathinated.

The Table is Set.

The table was set with American-Grown flowers, the vases containing stems from Oregon, Washington & California cut flower farms.

10194582873_b2cfe7e857_o

Menu

A shared meal, local food, local flowers and an important dialogue about American Grown Flowers.

A coalition of California cut flower farmers recently arrived in Portland, extending their hands of friendship to the local floral industry. They weren’t exactly holding olive branches, although those botanical elements would likely be found in a vase of California-grown blooms.

No, the reason was self-preservation, not just for the seven California farms in attendance, but for their counterparts in Oregon and Washington.

Their Field-to-Vase gathering took place on Oct. 8 at Leach Botanical Garden in southeast Portland, where a local caterer served a decidedly local menu to about 40 flower farmers, floral retailers and wholesalers, and designers.

Part flower summit, part floral showcase, the event brought together people who might otherwise view themselves as competitors. 
 
Collaboration is the best way to save American cut flower farms, maintained Lane DeVries of The Sun Valley Group based in Arcata, Calif., the largest cut flower farm in the United States.  
Lane DeVries

Meet Lane DeVries, CEO of The Sun Valley Group, America’s largest cut flower farm, and Chairman of the California Cut Flower Commission.

DeVries is also the current chairman of the California Cut Flower Commission, the organization that hosted the event.

U.S. flower farms once produced nearly 65 percent of the nation’s cut flowers, but over the past two decades, imports from South America have caused that figure to shrink to around 20 percent, DeVries said.

“We’ve actually seen cut flower operations go out of business in a lot of states,” he said. “The reason we are reaching out to (Northwest) flower farms is to work together as an American-grown domestic flower movement.”

Flower farming cooperatives are well established in the Northwest, dating to 1942 when the Oregon Flower Growers Association was founded. The wholesale farmer-to-florist market operates from a warehouse in Portland’s Swan Island industrial district with about 30 vendors.

In 2011, inspired by Portland’s home-grown floral business model, the Seattle Wholesale Growers Market opened on behalf of 16 Oregon and Washington flower farms.

Diane and Molly

Diane Szukovathy and Molly Sadowsky of the Seattle Wholesale Growers Market

According to Diane Szukovathy, a Mount Vernon, Wash.-based farmer and the Seattle growers’ market president, the emerging market’s locally grown efforts gained momentum last fall when it received $138,000 in USDA Specialty Crop Block Grant funds, administered in partnership with the Washington State Department of Agriculture and the Oregon Department of Agriculture.

“The grant money helps us open more distribution channels for local farms to sell their flowers,” Szukovathy said. “Together, we can all shed light on major shifts in how people buy flowers.”

A wide variety of Northwest-grown flowers and foliage is found in the floral departments of New Seasons Markets.

bouquets

These Farm Bouquets represent the participating flower farms from California, Oregon and Washington – a veritable bounty of botanical excess!

Katie McConahay, the chain store’s floral merchandiser, said she’s starting to expand her definition of what is local and seasonal to include California-grown flowers, especially during the winter months when production on Northwest flower farms is lower.

“When I buy for our stores, my focus is definitely on Oregon- and Washington-grown flowers,” McConahay said. “For many of our customers, California was not considered ‘local,’ but in order to sustain an American-grown floral product consistently throughout the year, California is a good year-round option for us.”

She hopes better product information and education at stores will help consumers see that domestic flowers, even from one state away, offer an alternative to imported ones.

Dinner

The gathering was held in a quintessential Northwest venue: Portland’s Leach Botanic Garden.



fall bouquet

Seasonal, local and sustainable flowers – beautiful and of the moment.

For Christopher Papst, a manager-buyer with Greenleaf Wholesale Florist, based at the Portland Flower Market, bringing California flowers to the Northwest is a logical next step after sourcing locally, especially in the off-season when production is limited on Oregon and Washington flower farms.

“For one thing, the transportation costs are better,” he explained. “Ninety percent of imported flowers come through Miami, followed by three to four days on a truck. Even under ideal conditions, it’s still four days. For the freshness factor alone, I want California flowers.”

Increasingly, florists are coming to Greenleaf with specific requests for local and seasonal flowers, Papst added. “I just had a florist asking where our flowers originated from because she had a customer insisting on local flowers.”

Elizabeth Artis

Elizabeth Artis of Espe Floral + Foliage, a Portland designer with a commitment to local and seasonal flowers.

Elizabeth Artis, owner of Espe Floral + Foliage, a flower shop inside the Food Front Cooperative Grocery in northwest Portland, was encouraged by the connections she made at the gathering. Her studio’s tagline is “local, seasonal, sustainable, lovely,” a sentiment that resonates with her eco-minded customers.

“I’ve always considered California ‘local,’ and now I have a new vocabulary to communicate that idea to my clients,” she said. “As winter is coming, having flowers from California – just across the border – will give me more options.”

Local flower farmers
If you prefer domestic flowers:

Debra Prinzing is a Seattle-based design writer, author of “The 50 Mile Bouquet” and “Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm” and creator of Slow Flowers, a new, free online directory to help consumers find florists who use American-grown flowers. 

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