Debra Prinzing

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Episode 669: Making fashion with flowers, in our 10th anniversary celebration of American Flowers Week with five creators of our 2024 botanical couture collection

Wednesday, June 26th, 2024

American Flowers Week encourages flower farmers, floral designers, flower enthusiasts, and gardeners alike to promote their blooms across social media with the hashtag #americanflowersweek. The campaign debuted in 2015 as the original domestic flower promotion holiday. Our annual botanical couture collection is one of our most popular projects – and today, I’ll speak with all five creators and preview their floral fashions.

American Flowers Week 2024

Happy American Flowers Week! The relevance and importance of local, seasonal, and sustainably-grown flowers continues to influence the professional floral marketplace, as well as consumers who want make mindful purchases and ensure that we support our flower farmers for generations to come.

Since 2015, Slow Flowers Society has designated a single week to our promotion – June 28th to July 4th, with the goal of elevating awareness and highlighting the many reasons to support local flowers — and those who grow and design with them.

Each of this year’s American Flowers Week botanical couture collection is unique to the location and season where it was produced and photographed, with design narratives that elevate and reimagine flowers and foliage as botanical couture. Today, I’m delighted to welcome the creators of our five floral fashions that showcase domestic flowers as wearable art.

You’ll meet Niesha Blancas of Fetching Social Media and Jenny Diaz of Jenny Diaz Design – both of whom are part of the Slow Flowers Creative Team and who regularly pour their love into this project. Both Niesha and Jenny have designed garments for three prior campaigns and they’re back with new floral fashions for 2024.

Linda Spradlin of In the Garden Flower Farm, based in Seven Mile, Ohio, has returned with her third botanical couture garment (she’s collaborated with Nan Matteson of Queen City Flower Farm in prior years). Thank you, Linda, for your constant enthusiasm for American Flowers Week!

And I’m thrilled that we can showcase the talents of two first-time creatives in the American Flowers Week collection – Alanna Messner-Scholl of Waverly Flower Co., located outside of Philadelphia, and Hannah Muller of The Wreath Room and Full Belly Farm, based in Guinda, California.

For anyone who’s thought about designing a botanical couture garment, this episode will serve as inspiration. You’ll love the narratives behind the fashions, and the conversation with all five of our creatives, not to mention the gorgeous garden-inspired floral ensembles they’ve produced for this celebration.ach look has a design narrative that elevates and reimagines flowers and foliage as botanical couture – and, it’s my desire that those who view them will gain a new appreciation for locally-grown flowers.

As I mentioned, American Flowers Week kicks off on Friday, June 28th, continuing through July 4th. Each day during this week of floral promotion, we will be posting stories, content, and resources to highlight locally-grown flowers. Please share your flowers, too, and use the hashtag #americanflowersweek so we can spot your posts. You can download free American Flowers Week social media badges for our entire botanical couture collection.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Our next sponsor thank you goes to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at https://www.redtwigfarms.com/

Our final sponsor thank you goes to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; One Eight Four; The Big Ten
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Floral Artists Françoise Weeks and Susan McLeary (Episode 217)

Wednesday, October 28th, 2015

Inspiring florist and floral educator Francoise Weeks (c) Jamie Bosworth photograph

Inspiring florist and floral educator Françoise Weeks (c) Jamie Bosworth photograph

Susan McLearly of Passionflower Events, based in Ann Arbor (c) Amanda Dumouchelle Photography

Susan McLearly of Passionflower Events, based in Ann Arbor (c) Amanda Dumouchelle Photography

I’ve had today’s first guest on my “wish list” for a couple years and due to both of our travel schedules, it has taken nearly two years for us to connect in the same time and place with a quiet moment to record today’s interview.

Our paths finally crossed when Françoise Weeks and I were in Detroit at the same time for The Flower House festivities. Françoise traveled to Detroit earlier in the week to teach a two-day workshop hosted by our second podcast guest Susan McLeary of Passionflower Events.  And I was in town to co-host the final Field to Vase Dinner of 2015.

The Flower House, subject of last week’s podcast, prompted Susan to ask Françoise to collaborate with her on the first floor kitchen, called “Fruits of Labor.”

The three of us sat down for this recording on the morning after the hugely successful Field to Vase Dinner.

They were staying in a restored loft apartment in an historic Detroit neighborhood and suggested I come over to record the interview.

When I arrived, Susan and Françoise were concentrating on assembling a bridal bouquet, boutonniere and floral crown for a last-minute elopement that was to occur at The Flower House the following day. It was a lovely moment to talk with both Françoise and Susan as their hands shaped and formed tiny botanical elements into the most delicate, textural creations.

A woodland-inspired design from Françoise Weeks

A woodland-inspired design from Françoise Weeks (c) Joni Shimabukuro photography.

Françoise's botanical couture headpiece  (c) Ted Mishima photography

Françoise’s botanical couture headpiece (c) Ted Mishima photography

Françoise hails from Belgium, and you can hear the gentle traces of her Flemish accent when she speaks. She has been living in Portland for many years, which is where she developed her studio design business, created flowers for hundreds of weddings and shaped her distinct brand of European-inspired floral design.

Françoise and I have known one another for several years as residents of neighboring states; in fact I first met her in 2010 while on a scouting trip to Portland for The 50 Mile Bouquet.

Since that time, it has been so inspiring to watch Françoise’s career explode as an in-demand floral educator whose workshop series and classes are often sold-out with waiting lists.

Here’s a little more about Françoise:

Françoise was born in Belgium in an area romanticized by the flower arrangements of the Dutch and Flemish painters of the 17th and 18th centuries.

Honing her talents through training with the florists of Antwerp, Françoise discovered her signature—a unique lush and textural style, heavily imprinted by her love of nature and art. Since 1996 she has translated her passion into creations of flowers, herbs, fruits, vegetables and foliage in a way that the masters could only paint.

Her portfolio runs the gamut from elegant natural simplicity to the abundant and bountiful; she consistently delivers the unexpected. Françoise’s first priority is to realize the ideas and needs of her clients and bring to the process her attention to detail and unique creativity.

Recently her work has emerged into two distinctive styles: URBAN WOODLANDS—contemporary stylings of mosses, lichens, bark and forest floor gatherings and FLORAL FORWARD—exquisite botanical haute couture creations of purses, headpieces and shoes.

She shares her knowledge of floral design and mechanics with professionals and students from around the world in intimate studio classes and workshop settings. Françoise has been the subject of numerous magazine articles throughout the United States and Europe.

Susan McLeary designing a fabulous floral 'fro (c) Amanda Dumouchelle photography

Susan McLeary designing a fabulous floral ‘fro (c) Amanda Dumouchelle photography

Wearable flowers by Susan McLeary (c) Amanda DuMouchelle photography

Wearable flowers by Susan McLeary (c) Amanda DuMouchelle photography

My conversation with Françoise naturally transitioned to Susan McLeary, once her student; now a good friend and fellow floral educator.

Susan and I met in 2014 when I spoke to the Chapel Designers in New York City at the invitation of Holly Chapple.

She later joined the Slowflowers.com web site (as has Françoise), which is fitting because both designers are known for working with local and seasonal blooms as a preference.

I’ve recently spent more time with Susan who was the featured designer for the Field to Vase Dinner Tour at The Flower House.

I credit Susan for nudging me to schedule this interview with Françoise.

Susan couldn’t avoid me asking her to be part of this episode, as well.

 

Here’s more about Susan McLeary:

MSAMFbadgeLike most of the florists in our Slow Flowers community, Susan is such a collaborative individual as an artist, designer and educator.  Based in Ann Arbor, Michigan, she is known for her unusual, boundary-pushing floral art including elaborate headpieces, flower crowns, and her signature succulent jewelry. Her soulful, seasonally-inspired creations and floral wearables have been described as exquisite living artwork.  

Susan has trained with some of the country’s leading floral designers, including Françoise Weeks, Holly Chapple and Erin Benzakein of floret. Yet, she has developed her own distinctive style of floral design.

An amazing headpiece designed by Susan McLeary of Passionflower.

An amazing headpiece designed by Susan McLeary of Passionflower.

Succulent jewelry by Susan McLeary.

Succulent jewelry by Susan McLeary.

Considered one of the country’s top designers of floral wearables and living jewelry, Susan received one gold and three silver medals and placed second overall in the 2014 Fusion Flowers International Designer of the Year competition. 

Her studio Passionflower was the only finalist in the floral category of Martha Stewart’s 2015 American Made contest! 

A passionate teacher, Susan offers private design instruction for new and professional florists in her studio and through destination workshops.

Her teaching experience also includes a sold-out two-day workshop on living jewelry design in Scotland; numerous other creative collaborations workshops are planned for the coming year.  

Susan’s work has been featured on the cover of Fusion Flowers Magazine and in leading industry publications and websites including Modern Wedding Flowers, Style Me Pretty and The Knot. Susan is a member of Chapel Designers, Slow Flowers and Style Me Pretty’s “Little Black Book.”  A frequent featured designer on Etsy, her designs and living jewelry has been praised for its originality, sustainability and style.  

Susan calls Françoise a kindred spirit, which is such a lovely way to view how the Slow Flowers Movement is bringing together many like-minded flower farmers and florists. We are kindred spirits and the more we share and give, the more we can stimulate a new normal in this profession. I’m so grateful that these two women shared their stories with you today.

The finished succulent collar-style necklace (c) Amanda Dumouchelle Photography

The finished succulent collar-style necklace (c) Amanda Dumouchelle Photography

Here’s how to follow Françoise Weeks:

Françoise on Facebook

Françoise on Instagram

Françoise on Twitter

Françoise on Pinterest

Susan on Facebook

Susan on Instagram

Susan on Twitter

Susan on Pinterest

Susan on Vimeo

Episodes of the Slow Flowers Podcast have been downloaded nearly 69,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.