Debra Prinzing

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Episode 507: Slow Flowers Summit Preview with Kellee Matsushita-Tseng and Emily Saeger on Sustainable Farming x Floral Design

Wednesday, May 26th, 2021

The Slow Flowers Summit is one month away — it’s really impossible to believe as I speak that sentence, especially after having to postpone the 2020 Summit, which would have been our fourth consecutive year holding a live, in-person gathering to celebrate Slow Flowers Society and American Flowers Week.

Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society’s Debra Prinzing

Alas, as each of you knows, little took place last year. However, as we entered 2021, with the availability of vaccinations and some incredibly creative event planning by Karen Thornton, our Summit event manager along with the leadership at Filoli Historic House & Garden, we now can joyously proclaim that the Slow Flowers Summit 2021 will take place on June 28-30th.

You have met many of our speakers on past episodes of the Slow Flowers Podcast, but in the coming weeks you will hear from several others. Consider this an introduction and a preview of their presentations coming up.

Today, I invited two of the three panelists who are part of Sustainable Farming x Floral Design – what I envisioned as a conversation about how sustainable farming practices influence design choices, aesthetics and style. Hear each presenter’s personal journey through farming to floral design, and enjoy visual inspiration as each demonstrates a signature arrangement using all locally-grown seasonal flowers.​

Sustainable Farming x Floral Design Panel
The Slow Flowers Summit’s Sustainable Farming x Floral Design Panel (from left): Emily Saeger, Kellee Matsushita-Tseng and Molly Culver

Kellee Matsushita-Tseng will be moderating the panel, joined by Emily Saeger and Molly Culver. Today’s episode features a conversation with Kellee and Emily. Molly was unable to join us but I have a bonus for you — links to Molly’s past appearances on the Slow Flowers Podcast:
Episode 172: Brooklyn Grows Flowers! Meet Molly Oliver Culver of Molly Oliver Flowers
Episode 412: The Flowering of Brooklyn with Molly Oliver Flowers
Episode 451: From Grower to Designer to Consumer: How two floral models are changing and adapting, with Yvonne Ashton of Mayesh Wholesale Florist and Molly Culver of Molly Oliver Flowers

First, I’ll tell you a bit more about Kellee and Emily – and then we will jump right into the conversation:

Kellee Matsushita-Tseng is a queer, fourth generation Japanese-Chinese farmer. They are an educator and instructor at CASFS (The Center For Agroecology and Sustainable Food Systems) at UC Santa Cruz, training folks to grow a variety of fabulous fruits, flowers, and vegetables. They train growers in flower production, design, and sales for fresh markets and special events. They believe that cut flowers should be accessible to everyone, both for their cultural and spiritual significance, as well as for their beauty and sensory delight. Kellee is delighted to be part of creating a flower movement that is rooted in social and environmental justice. They are currently enamored by our native Matilija poppies, and excited to continue exploring design possibilities with other great natives.
Follow KELLEE on Instagram @bravenewseed

Emily Saeger is a Filoli Horticulture Alumni and currently pursuing a Masters in Landscape Architecture at the University of Washington. She has eight years of horticultural experience blend production agriculture, landscape maintenance, garden and floral design.  She has worked for several notable Bay Area farms including, Fifth Crow Farm, Bluma Farm and Hidden Villa.
Prior to entering the Landscape Architecture program in the fall of 2020, Emily served as the Lead Horticulturist at Filoli, where she looked after the rose garden, cutting garden and orchard.  Her design aesthetic is a blending of her work experience – foraged and cultivated, wild and formal – always designed with seasonality and senescence in mind.  A strong believer in the healing powers of nature, through her gardens and floral design she hopes to facilitate this connection for all.  
Follow EMILY on Instagram @emilyadelias 

Thank you so much for joining our conversation today! There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com. We are so excited to welcome our attendees to a safe, in-person, COVID-compliant and mostly outdoor setting at Filoli Historic House and Garden. The countdown begins!


A few announcements:

Two gorgeous peony arrangements featuring the floral art of Brandon Scott McLean

If you missed last week’s Slow Flowers Member Virtual Meet-Up with Beth Van Sandt of Scenic Place Peonies and Brandon Scott McLean of East Hill Floral — two peony experts from Homer Alaska — we have the playback video to share with you!

Save the date for our next Slow Flowers Member Virtual Meet-Up on June 11th. More details to come but the theme is American Flowers Week!


Our American Flowers Week 2021 artwork from Los Angeles illustrator Jeanetta Gonzales

Speaking of American Flowers Week, which takes place June 28-July 4 each year, we’re heading into our 7th annual campaign! I want to share an invitation specifically for flower farmers who may be planning a special promotion, pop-up sale, workshop or other way to celebrate American Flowers Week. I’ll be writing a story about what flower farmers are doing during the campaign for an upcoming issue of Growing For Market — and I’m looking for ways to feature you and your plans. Please get in touch if you have something in the works! You can shoot me a note at debra@slowflowers.com.


And finally, we have just drawn the winners for the May 12th book giveaway featuring Niki Irving’s new book, Growing Flowers. Niki is a longtime Slow Flowers member, a farmer-florist and owner of Flourish Flower Farm in Asheville, North Carolina. We discussed Growing Flowers, her first-ever book, and issued a giveaway challenge to our listeners. Thanks to the generous donation from Mango Publishing, we have two copies to give away to listeners. We asked you to post a photo of one or more of the flowers you are growing, and use the #growingflowrs hashtag, as well as tagging @flourishflowerfarm@slowflowerssociety and @mangopublishing. We rounded up all of your posts and did a random drawing for the two books. Congratulations to Jenni Hulburt and Flower Folly Farm. We’ll be in touch to get your addresses for receiving a free copy of Growing Flowers. I know you’ll enjoy Niki’s new book!


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.
For each Podcast episode this year, we thank three of our Major Sponsors:

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 730,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra Prinzing
(c) Mary Grace Long Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Heartland Flyer; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Christof Berneau of UC Santa Cruz’s Center for Agroecology (Episode 202)

Wednesday, July 15th, 2015

Christoph Berneau holds in his hands, a bunch of beautiful, organic, just-picked roses from UCSC's flower fields.

Christof Berneau holds in his hands, a bunch of beautiful, organic, just-picked roses from UCSC’s flower fields.

"The Farm" at University of California/Santa Cruz's 33-acre compound.

“The Farm” at University of California/Santa Cruz’s 33-acre compound.

A 2015 Apprentice poses with her just-harvested, just-designed bouquet.

A 2015 Apprentice poses with her just-harvested, just-designed bouquet.

Last month, my travels returned me to one of the most prolific flower growing regions in the U.S. – Monterey Bay, California.

I was there to co-host the Field to Vase Dinner Tour at Pajarosa Roses, a fantastic American flower farm known for luxury roses grown with sustainable practices. I was also able to connect with some other influential people in the cut flower industry in order to record interviews for the Slow Flowers Podcast.

You’ll hear today from one of those voices. Please meet Christof Bernau, the farm garden manager of the UC Santa Cruz’s Center for Agroecology and Sustainable Food Systems.

A veteran of the UC Santa Cruz program, Christof is a totally hands-on farmer-educator, working closely with the graduate apprentices, undergraduates and members of the public interested in land stewardship through farming.

2015 UCSC Apprentices gather to make beautiful summertime bouquets from flowers picked only moments earlier.

2015 UCSC Apprentices gather to make beautiful summertime bouquets from flowers picked only moments earlier.

Christof, clipping a few UCSC-grown Kordes roses for a custom order.

Christof, clipping a few UCSC-grown Kordes roses for a custom order.

Look how much happiness these American grown flowers spread!

Look how much happiness these American grown flowers spread!

Today's guest, Christof Berneau, is the hands-on educator-farmer at USCS's Center for Agroecology and Sustainable Farming.

Today’s guest, Christof Berneau, is the hands-on educator-farmer at USCS’s Center for Agroecology and Sustainable Food Systems.

Here’s more about Christof:

Christof has been part of the CASFS since coming to the Santa Cruz area as an Apprentice in 1994. He has been an Apprenticeship instructor since 1999.

Christof has extensive experience in nursery management, propagation, vegetable, and specialty cut flower production.

He is especially interested in floral design with specialty crops, high nutrition crops, small-scale grain production, the cultivation of a wide range of fruit crops, and creating a learning environment where everyone can thrive.

He holds a BA in Asian History from Reed College and an MA in Equity and Social Justice in Adult Education from San Francisco State University.

When not immersed in the farm, Christof cherishes his time with his wife Jennifer and their daughter Eleanor Wren, spending time in the mountains, pursuing wildflowers, studying natural history, water cycles, and local ecology.

Harvest Schedule- Love this!

Harvest Schedule- Love this!

Summer bouquet-making with the 2015 apprentices yields some gorgeous hyper-local arrangements.

Summer bouquet-making with the 2015 apprentices yields some gorgeous and hyper-local arrangements.

And more about the Center:

It is a research, education, and public service program dedicated to increasing ecological sustainability and social justice in the food and agriculture system. And yes, thankfully, flowers are a part of that equation!

The Center operates the 3-acre Alan Chadwick Garden and the 33-acre UCSC Farm, which serve as research, teaching, and training facilities. Proceeds from produce, flower and plant sales support the UCSC Farm & Garden facilities, and the Center’s Apprenticeship training course in organic farming and gardening.

“The Farm,” as it is called, is the hub of activity for the Apprenticeship in Ecological Horticulture, which teaches the concepts and practices of organic gardening and small-scale farming.

This full-time, six-month  program includes approximately 300 hours of classroom instruction and 700 hours of in-field training and hands-on experience in the greenhouses, gardens, orchards, and fields.

Buckets of Santa Cruz flowers, ready for designing.

Buckets of Santa Cruz flowers, ready for designing.

Another creative Apprentice with his custom arrangement.

Another creative Apprentice with his custom arrangement.

Since its founding in 1967, the Apprenticeship has developed into an internationally recognized program that blends the virtues of experiential learning with traditional classroom studies.

Topics covered during the six-month course include instruction and daily work experience in organic gardening and farming, focusing on ecological interactions amongst plants, soils, climate, insects, and pathogens.

In a hands-on education approach, apprentices work alongside staff in the greenhouse, gardens, fields, and orchards, as well as attend lectures, demonstrations, and field trips.

Apprentices are exposed to the different aspects of growing plants organically on both a hand-dug garden scale and a tractor-cultivated field scale. The Apprentices selected to attend the course each year are interested in practical training that will prepare them to teach others and/or to run their own operations.

Another fun Apprentice shot - note the lavender sprig in his beard.

Another fun Apprentice shot – note the lavender sprig in his beard.

The goal of the Apprenticeship is to increase the number and diversity of individuals who have a command of the fundamental skills and concepts associated with organic horticulture and agriculture, such that they will be prepared to actively participate in commercial or social service projects that aim to improve human health and environmental quality through organic practices.

If you find yourself traveling to Northern California, the SF Bay Area or Santa Cruz, check out the ways you can connect with the Center for Agroecology and Sustainable Food Systems.

For flower farmers and floral designers, something really exciting is coming up at The Farm on Saturday, July 25th: Growing and Designing Special Event Flowers.

Join professional flower grower Zoe Hitchner of Front Porch Farm in Healdsburg, and Sky DeMuro of UCSC’s Alan Chadwick Garden for a day-long workshop on special event flowers. If you are a bride, groom, farmer-florist, or simply love playing with flowers, this workshop will delight and educate.

Zoe and Sky will lead participants in demonstrations and hands-on activities as we make unique, seasonal arrangements that are farm-fresh and elegant. In addition to basic floral design techniques including hand-tied bouquets, centerpieces, corsages, and boutonniers, this workshop will also cover organic growing and selection tips for those who want to grow their own bouquets.

The cost of the all-day workshop is $125 (or $95 for members of the Friends of the UCSC Farm & Garden. Discounts available for beginning farmers (see contact information, below, to inquire about discounts). Space is limited to 20 participants and you’ll take home your arrangements. Pre-registration required. Click here to read a lovely profile about Zoe and Front Porch Farm that was featured on the Field to Vase blog.

Check out these Social sites where you can follow year-round activity of The Farm:

The Farm on Instagram

The Farm on Facebook

Application details about the 2016 Apprenticeship program.

You never know, this may be your introduction to a whole new world of sustainable flower and food farming!

Listeners like you have downloaded this podcast nearly 56,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.