I’m watching and excitedly dancing in my seat from Austin, Texas as you and the other pioneers of sustainable floriculture change the face of the industry! Brava!!

Can’t wait for the directory project to come to fruition- my tiny donation did’t break the goal mark, but every little bit counts. Thanks from EcoChic Floral.

– Natasha Madison, EcoChic Floral, Austin, TX

Above is just one of the many supportive messages I’ve received in the past three weeks since launching the Indiegogo campaign to help me complete the launch of the Slowflowers.com site. 

It has been so gratifying to run my crowdfunding campaign on Indiegogo, the amazing resource that has such an inspiring tagline: “Fund what Matters to You.” Truly, if you are planning on taking this path to help raise funds for your own passion and dreams, this is the company to work with. They’re amazing!

SO many people – friends, family, fellow advocates in the Renaissance of the American Grown Flower Farm – and more, have contributed funds large and small.

Even more people loyally promote this project on their own social networks, like my Facebook friend Annie Haven of Authentic Haven Brand Natural Brew who constantly gives me a thumb’s up or an encouraging comment or re-post. It means so much.

Or my number-one supporter Kasey Cronquist, CEO of the California Cut Flower Commission, who has been picking up the telephone to call and encourage someone else to get involved.

Or, like my friend Susan Appleget Hurst, some are sending an email to an entire networks of people, encouraging them to view flowers as part of agriculture. Thanks so much to you all! 

Here are some stats:

Funding goal: $12,000 (by February 19th)

Funds contributed to date: $10,050 – that’s 84% of the goal!

Number of people who’ve contributed: 145

Number of states represented: 29

Number of countries represented: 3 (U.S., Russia and the Netherlands)

There is one opinion that occasionally bubbles up in our industry that the idea of supporting local and seasonal flowers is “something that happens on both coasts” and that it is nonexistant in the central part of our country.

Let’s debunk that misperception right now. The Slowflowers.com supporters in Texas, Iowa, Montana, Idaho, Illinois, Indiana, Ohio, Pennsylvania, Missouri, Michigan, Tennessee and New Mexico believe in the importance of American Grown flowers. They’ve joined supporters from East Coast and West Coast states — Rhode Island, Massachusetts, Florida, Washington, D.C., Alaska, Washington, Oregon, California, New York, New Jersey, North Carolina, Maryland, Virginia, Maine and Massachusetts! That’s seriously impressive and such a wonderful representation of flower farming, floral design and demand for local flowers.

Thanks to the San Francisco Flower Mart for coming onboard this week with a $1,000 PRESENTING SPONSOR contribution! 

Thanks to the Los Angeles Times (reporter Lisa Boone) for blogging about this project last week – that was a great show of media attention.

Thanks to Rochelle Greayer of the Studio G Blog for this wonderful post. I love that she describes Slowflowers.com as “an online farmers’ market for flowers.”

Thanks to Indiegogo’s Bret Harris and Amanda Hat for inviting me to be part of their Seattle Event last night. It was pretty fun to be with other fans of Indiegogo, including Joya Iverson who successfully raised $29,525 for her new venture Tin Umbrella Coffee Roasters – a whopping 160% of her original goal of $18,500.  

Here are some more fun photos from last night’s event:

 

 

That’s it for now~ I’ve got lots more to do before this campaign ends . . . AND before we launch Slowflowers.com. Hoping to have a *beta* (soft launch) to share in the coming weeks. That’s the plan and my design and programming team is working tirelessly to finish. Stay tuned!

Here’s a sneak peek at a story that I’ll be reporting for an upcoming issue of Organic Gardening magazine.

I stopped by Pat Marfisi’s house in the Hollywood Hills last evening to tour his unusual “no-dig” veggie patch and to say hello to Pat and my colleague Jack Coyier, who’s photographing Pat’s prolific garden for my piece.

I arrived around 5:30 p.m. The late afternoon light was beautiful and warm. Pat’s dog “VaBene” (Italian for “it’s going well”) came down the street to greet me, followed by his owner: A grinning face under a broad-brimmed straw hat; strong gardener’s arms, emerging from a soft green T-shirt; functional jeans and black sneakers. He was in his element with vegetables, soil, and a harmonic convergence of pollinating native bees darting around to their heart’s content.

 

With apologies to Jack, who with his camera was preoccupied with artistic portraits of young squashes and pole beans, I launched into “interview mode” with Pat. Every word that emerged from his mouth was inspiring – practically prophetic. This was just a meet-and-greet visit. It wasn’t supposed to be an interview. I grabbed my notebook and pen and started scribbling furiously to capture our conversation. 

 

Pat was profiled last summer in an article by Lisa Boone for the Los Angeles Times Home section. Willi Galloway, west coast editor for Organic Gardening, saw the piece and tracked Pat down to learn more about his unusual method of layering newspapers, alfalfa, straw and compost – with a bit of blood meal and bone meal stirred in – to grow edibles above ground. He plants straight into this towering medium, which is a good alternative to tilling up poor soil or back-breaking “double-dig” methods. As I was trying to understand the process, I jotted this explanation down on the page: He creates rich soil while at the same time grows food in it.  

 

When Willi asked me to interview Pat and write the article for Organic Gardening, I was thrilled! I remember reading Lisa’s piece when it came out and learning that this practice of sandwiching organic materials (some also call this the “lasagna” technique) was decades old. Pat picked it up during an early retirement trip to Australia and New Zealand, where he volunteered on organic farms. He’s refined the scheme in his own LA garden and now teaches it to schools and community groups. He’s a modern day vegetable gardening Pied Piper.

As I’ve mentioned here before, some people learn by reading or doing, but I tend to learn by writing about something. I fall in love with each tree or flower I find myself writing about. I become fascinated with a style, a material, a project as I craft the narrative piece that will be published and read by others. 

I suspect it will be the same when I learn more about Pat’s process of growing food with abundance – in a very small area with few resources, natural or physical. I can’t wait to actually write this story (after returning to spend more time with Pat), and to see how it turns out in print with Jack’s photos.

 

Until then, the photos you see here are some of my snapshots to illustrate what Pat’s up to in his few hundred square feet of level land on an otherwise very steep 1/5^th-acre urban lot.