Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Podcast Index | RSS | More
Jodi Logue is a Pacific Northwest flower farmer based in Olalla, Washington. As owner of Moss and Madder Farm, Jodi believes in the power of community-building. She is known for bringing flower farmers together from across the Kitsap Peninsula, from Bremerton to Tacoma and points between. Listeners met Jodi on the Slow Flowers Podcast in October 2023, an episode recorded at one of her “Pie and Coffee” gatherings for flower farmers. That’s when I first heard Jodi voice her interest in starting a flower hub to collectively market local flowers to florists. This former health care manager knows how to make things happen. In the spring of 2024, West Sound Flower Exchanged launched as a mobile floral wholesaler serving parts of three counties – all located on the opposite side of Puget Sound from my home. West Sound Flower Exchange is not a collective or a cooperative, but it is an important hub that connects flower farmers with florists and their customers. Jodi is a solopreneur and I wanted to learn more about this unique model, because it has been cropping up more frequently, including in recent episodes of the Slow Flowers Podcast. Our interview includes a video tour of Jodi’s farm, including a new barn, two high tunnels, and the adorable vehicle called The Flower Bus – a small school bus converted to botanical delivery van.
The mission of West Sound Floral Exchange is to make it convenient to shop locally grown flowers first! It’s a simply stated brand message that communicates who they are and what they believe. Essentially, West Sound Floral Exchange wants to connect local flower farmers to designers so that all can share locally grown flowers with their communities.
The service eliminates the pain point of traveling across the region – usually by costly and time-consuming ferry boats or via a toll bridge — to go to Seattle for “local” flowers, or to trek to a wholesale warehouse that imports over 90% of their product from other continents.
As founder Jodi Logue writes on West Sound Floral Exchange’s website: “We started this collective because want to enable our local flower farmers to keep farming by creating a wholesale marketplace that serves local professionals. We hope the rising tide of local flowers will lift all our boats as we grow.”
In addition to Jodi, who also owns Moss and Madder Farm, I’m thrilled to note that several Slow Flowers members are part of West Sound Floral Exchange, including: Kristen Rubin of Sweetwater Stem Co. and Amy Linhart of Humming Harvest – both based in Gig Harbor; and Rebecca Slattery of Persephone Farm in Indianola – all three are past guests of the Slow Flowers Podcast. And there’s also Erin Ardoin of Ginger’s Florals in Port Orchard. I’m pretty excited to see that they are each part of this endeavor. In all, there are more than 20 flower farmers who sell their fresh, seasonal blooms through West Sound Flower Exchange.
Whether you listen or watch today’s episode, you may find it impressive that I visited Jodi on the Tuesday before Mother’s Day. For someone embarking on what is arguably the busiest floral week of the year, Jodi was calm, cool, and collected. . . a true professional!
Find and follow West Sound Floral Exchange on Instagram
Thank you to our Sponsors
This show is brought to you by slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.
Thank you to My Patio Tree: Expertly Grown Plants, Perfectly Designed to Elevate Your Garden. This second-generation family tree farm has curated the best-performing, cutting-edge, multi-zone varieties to enhance your garden, patio or special event. Every tree purchased supports Plant With Purpose, a nonprofit organization that restores hope by reversing global poverty and environmental damage. Learn more at mypatiotree.com.
Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music credits:
Drone Pine; Gaena; Tripoli
by Blue Dot Sessions
http://www.sessions.blue
Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/
In The Field
audionautix.com
