Debra Prinzing

Get the Email Newsletter!

Episode 279: The Boutique Flower Shop with Portland’s Hilary Horvath

Wednesday, January 11th, 2017
Hilary Horvath designs an impromptu bouquet for a customer at her eponymously-named shop inside Portland's Alder + Co.

Hilary Horvath designs an impromptu bouquet for a customer at her eponymously-named shop inside Portland’s Alder + Co.

hh_10_img_5048We’ve had some amazing extended episodes in the past month and now it’s time to return to our familiar format of single conversations with singular individuals.

This week’s guest is Hilary Horvath of Portland’s Hilary Horvath Flowers.

Airing today’s conversation with Hilary is a timely follow-up to last week’s episode when we released our 2017 Floral Insights and Industry Forecast.

If you missed that episode, take a moment to download and hear the many things happening as the Slow Flowers Movement disrupts and shifts the way flowers are grown, marketed and used by designers. You can find a link to a PDF of the Report here.

In that report, I cited a renaissance taking place among with brick-and-mortar flower shops in markets across the country where main street mom-and-pop florists are closing their doors. Hilary Horvath Flowers embodies the new flower shop model — and I’m delighted to share her story with you today.


I’m not sure how we first met, but recently, I was looking through photos from a Little Flower School of Brooklyn workshop that came to Schreiner’s Iris Farm in Oregon a few years ago and there was Hilary in my gallery of images. I had forgotten that we met taking that lovely design workshop together.

Hilary Horvath Flowers inside Alder + Co.

Hilary Horvath Flowers inside Alder + Co.


Since then, I’ve visited her beautiful flower shop, which resides just inside the entry of Alder + Co., a perfectly curated emporium for clothing, accessory, home, jewelry, paper and textiles — and Hilary’s flowers.

Located on 10th & Alder, on the hip and happening edge of downtown Portland, Hilary Horvath’s flowers spill out onto the sidewalk and seemingly lure in people moved by the beautiful scene.


Hilary is dedicated to sourcing the most beautiful flowers to feature in her shop. One of her favorite and distinguished customers has said “not even in Paris are the flowers this beautiful”, and she can believe it as she herself is constantly amazed and inspired by the offerings of the many flower growers with whom she is fortunate to know in the Pacific Northwest.


Hilary started working with Welch Wholesale Florist in Indianapolis, Indiana in 1994. She continued to expand her skills in floral arrangement and styling in retail shops in Indiana and Chicago. Hilary has found inspiration in the landscape of the Pacific Northwest and bounty of local growers for nearly a decade. Her flowers range from wild, natural arrangements to romantic, elegant bouquets.

hilary_horvath_flowers_1Hilary arranges flowers for weddings, events, photo shoots and individual and business clients throughout the Portland area. She is also happy to travel to accommodate those living outside of Portland who would like her beautiful and unique arrangements.

You’ll hear in our conversation, recorded a few months ago while we shared a cup of tea at a cafe across from Alder + Co., our discussion of Welch Wholesale Florist in Indianapolis.

hilary_horvath_flowers_peonyIn another small-world chapter of the life I live in flowers, I met the sisters who run Welch Wholesale in 2015 when I was a guest of the Indianapolis Art Museum. I was there to speak at the Museum’s flower festival and to also teach a design workshop.

It was April – a little early for local flowers in Indiana – but the Museum worked with Welch Wholesale to source as many as they could find for our workshop. I remember how much fun it was to discover how resourceful and caring sisters Nora (Welch) Steinmetz and Annie (Welch) Horvath — they ordered local tulips, ranunculus and anemones — straight from flower farmers nearby!


Come to find out, this is where Hilary’s roots in floriculture and horticulture began. I love knowing that this 55-year-old family business is part of her foundation in bringing flowers to her Portland customers.

Please enjoy our conversation and these images of Hilary’s beautiful design work. Be inspired by the way seasonal beauty makes its way into her hand-tied bouquets and elegant arrangements.

hilary_horvath_flowers_bouquetFollow Hilary Horvath at these social places:

Hilary on Facebook

Hilary on Instagram

Thanks so much for joining me today.

The Slow Flowers Podcast has been downloaded more than 145,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at

Music notes:
Vittoro; Lahaina; Manele
by Blue Dot Sessions